Creating paths to the future of steam workforce training while building the best inner city talent f

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CREATING PATHS TO THE FUTURE OF STEAM WORKFORCE TRAINING WHILE BUILDING THE BEST INNER CITY TALENT FARM SYSTEM  Thu, April 6th, 2017

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Social Media Week is a leading news platform and worldwide conference that curates and shares the best ideas and insights into social media and technology's impact on business, society, and culture.

CREATING PATHS TO THE FUTURE OF STEAM WORKFORCE TRAINING WHILE BUILDING THE BEST INNER CITY TALENT FARM SYSTEM. HartBeat University (HBU) wants directors and instructors to think deeply and question how they meet the needs of their learners… WHY they do what they do. Start with WHY, inspire with WHAT learning could look like, and consider HOW to get there.

Summary: An engaging learning experience that focuses on big picture ideas for trends in education to prepare our students for College and Career Readiness in THEIR world.

The concepts will be put into action through a hands-on project to get an idea of what’s possible, and they will

nish with re ection and planning on how they can get there

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CREATING PATHS TO THE FUTURE OF STEAM WORKFORCE TRAINING WHILE BUILDING THE BEST INNER CITY TALENT FARM SYSTEM - …

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ABOUT OUR HOST Centrally located in the west valley of Los Angeles, HBU has designed a physical and online universe to welcome a community of learners and educators collaborative to change lives and communities for the better. HBU’s platform provides a fulcrum for strong academic programs, dedicated faculty mentors, supportive sta , and engaged students of color 16-24 in Los Angeles County. HBU is committed to connecting our students to a high-quality and transformative education while providing our communities with a vital broadcast resource for talent, knowledge, skills, and leadership needed to thrive today and tomorrow.

About Apple Master Class-Private Sessions Digital technologies are democratizing the creation and distribution of content causing a seismic shift in the business model for traditional movie and television studios. The business strategy has gone to more vertical integration of companies who have cable, TV, and

lm arms, as well as theme parks and digital media. Burgeoning technologies

like Virtual Reality (VR) and Augmented Reality (AR) are also emerging as the go-to for the gaming world and other forms of entertainment. Digital Advertising via social media and similar outlets are quickly overtaking companies advertising spend traditionally allocated to television ads and other legacy forms of advertising. This new ad-spend dynamic is also impacting advertising agencies and agency models. All of these changes have a signi cant impact on the LA County economy and our

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CREATING PATHS TO THE FUTURE OF STEAM WORKFORCE TRAINING WHILE BUILDING THE BEST INNER CITY TALENT FARM SYSTEM - …

Digital Advertising via social media and similar outlets are quickly overtaking companies advertising spend traditionally allocated to television ads and other legacy forms of advertising. This new ad-spend dynamic is also impacting advertising agencies and agency models. All of these changes have a signi cant impact on the LA County economy and our workforce and will shape the future of the entertainment industry and how Hollywood functions going forward.

Gain insight from Chief Technology O

NEXT CONFERENCE:  FEBRUARY 23-27, 2015 RECEIVE UPDATES 

cers, Thought Leaders and Award-winning

Innovative Creative at Apple Master Class on these topics and more: An overview of where the entertainment industry is going globally with regard to consumers continuing to “cut the cord” and the increasing role of VR, AR, digital and social media as entertainment options.

Digital Advertising vs. Traditional Advertising – consumer brands are investing more spend on social media ad campaigns instead of traditional media buys because the ROI is better.

With the changing face of the entertainment industry, and speci cally with digital media, what are the workforce needs in LA County, and how are we addressing them from an academic standpoint?

Join the conversation! #HartBeatUniversity

Invited Featured Speaker

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CREATING PATHS TO THE FUTURE OF STEAM WORKFORCE TRAINING WHILE BUILDING THE BEST INNER CITY TALENT FARM SYSTEM - …

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Marcelino Ford-Livene Manager, Global Strategic Alliances IntelMarcelino Ford-Livene is the General Manager of Global Strategic Alliances for Intel’s Diversity and Inclusion Group. In this capacity, he leads the organization charged with designing the framework and strategic plan for identifying and prioritizing win-win strategic alliances, relationships and partnerships with various global industry, government and special interest groups that advance the strategic direction of Intel’s Diversity and Inclusion Initiative.

Panel Moderator

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CREATING PATHS TO THE FUTURE OF STEAM WORKFORCE TRAINING WHILE BUILDING THE BEST INNER CITY TALENT FARM SYSTEM - …

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Ted Lai, Distinguished Apple Educator https://socialmediaweek.org/conference/?post_type=smw_event&p=220209

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CREATING PATHS TO THE FUTURE OF STEAM WORKFORCE TRAINING WHILE BUILDING THE BEST INNER CITY TALENT FARM SYSTEM - …

The Apple Distinguished Educator (ADE) program is a relationship program focused on educational excellence and leadership. ADEs are part of a global community of education leaders recognized for doing amazing things with Apple technology in and out of the classroom. They explore new ideas, seek new paths, and embrace new opportunities.

That includes working with each other and with Apple to bring the freshest, most innovative ideas to learners everywhere

NEXT CONFERENCE:  FEBRUARY 23-27, 2015 RECEIVE UPDATES 

Welcoming Remarks

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Rory Pullen, Executive Director LAUSD Arts Entertainment Branch https://socialmediaweek.org/conference/?post_type=smw_event&p=220209

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CREATING PATHS TO THE FUTURE OF STEAM WORKFORCE TRAINING WHILE BUILDING THE BEST INNER CITY TALENT FARM SYSTEM - …

As the executive director of Los Angeles Uni ed School District’s arts programs, Pullens is hoping to remind the industry that there’s a diverse generation of talent growing up in Hollywood’s backyard that could be the backbone of the industry in the coming years.

And he’s already working to make sure that this particular solution remains top of mind around town. NEXT CONFERENCE:  FEBRUARY 23-27, 2015 Pullens, who has held his post for less than two years, hired Alyson Reed as an industry RECEIVE UPDATES 

outreach liaison and the two have been taking meetings at agencies, unions and studios to promote LAUSD’s “Adopt a School” program, which sees entities partner with particular schools in the district to share resources, sta , experience, and expertise (all tailored to the needs of the schools and

exible, based on location and resources). The

results of the relationship, he says, could lead more students to pursue careers in the entertainment business, thanks to early exposure and advice from industry experts.

Keywords digital factory, solutions architect, IBM Watson, 2020 workforce, pre-apprenticeship, mentoring, project-based learning, curation, drones, immersive, mobile lab

Additional Speakers Will Be Announced Soon!

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CREATING PATHS TO THE FUTURE OF STEAM WORKFORCE TRAINING WHILE BUILDING THE BEST INNER CITY TALENT FARM SYSTEM - …

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kevvykevv PRESIDENT, dakar interactive  Homageusa

Dakar is a privately owned business located in the Los Angeles area with operations in Central and Northern California. Our organization forges broad e orts in Urban Marketing, Advertising, Event Planning, Content Delivery and Business Development Solutions. We champion to provide foundations for the performing arts, diversity marketing and interactive programs. Our programs span both public and private sectors.

Founder/CEO Kevin Clark Founder / President – Kevin Clark has been a visionary and a content aggregator for more than a decade. His career spans across a broad landscape that has focused on broadcast media, content delivery, event and exhibit production. His insight and vision has always been focused on diversity marketing and feeding what is now being recognized as holy grail market share. Kevin has been and https://socialmediaweek.org/conference/?post_type=smw_event&p=220209

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CREATING PATHS TO THE FUTURE OF STEAM WORKFORCE TRAINING WHILE BUILDING THE BEST INNER CITY TALENT FARM SYSTEM - …

continues to fuel advertising and marketing obvious value programs to African American, Latino and Asian American consumers. Kevin is an icon and a beacon for relevant diversity rich content delivery and in this day and age, every business must have a strategic plan that speaks to the audiences consuming his content.

Kevin’s goal for Dakar Interactive is to become a powerful independent, broadband entertainment development company with a mission and a message of spiritual healing energy through organics, healthy living and creative expression through the arts. We aspire to carry a reputation in the international marketplace place for developing and delivering edutainment products at a fair price. We achieve our goals by networking through buy-sell markets such as the NEXT Cannes Film Festival. We distinguish ourselves with 2015 CONFERENCE:  FEBRUARY 23-27, cutting edge product development, close understanding of market trends and needs, innovative RECEIVE and UPDATES pro table merchandising and packaging

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