Top digital marketing courses in Pune and PCMC

WELCOME VICTORIOUS DIGITAL

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MARKETING The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large

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Types of Marketing  

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Types of Digital Marketing  

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Traditional Marketing Digital Marketing

Inbound Marketing - where marketers attempt to “pull” in potential customers with interesting content. Ex blog posts, social media etc.

Outbound Marketing - It’s interruptive and it pushes itself at an audience, whether the audience wants it or not

Parts of Digital Marketing 1) SEO 2)SEM 3)SMO 4)SMM 5)Email Marketing

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SEO Search Engine Optimization (SEO) is the activity of optimizing web pages or whole sites in order to make them search engine friendly, thus getting higher positions in search results.

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SEO Techniques •

White Hat SEO

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Black Hat SEO (Spamdexing) No clocking ,No keyword stuffing, No data hiding

Search Engine Working

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GOOGLE ALGORITHMS

Panda

Penguin

Hummingbird Pigeon

Pirate

quality content Unique No K stuffing K density 23%

Quality links High authority site Link Relevant link building

fast and accurate result Understand query better high-quality results for long and short tail query

Penalized free pirated content copyrighted infringement punished

accurate and useful local search results Punishes poor off page and on page

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GOOGLE LAYOUT SERVICE BASED KEYWORD

PRODUCT BASED KEYWORD

INFORMATION BASED KEYWORD

EX. Hotel in pune 1.Ads 2.Ads 3.Ads 4.Ads

Product Name 12345 Name Price Promoter (product listing Ads) PLA

Local SEO Result 1.

2.

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1.Ads 2.Ads 3.Ads 4.Ads

SEO Results 1 2 3 ….10

SEO Results 1 2 3 ….10

SEO Results 1 2 3 . . . . . . . . .

10

Google ads 1 2 3

Google ads 1 2 3

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KEYWORD RESEARCH AND COMPETITION 

Types of keyword in SEO  

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Short Tail 2-3 words Long Tail 3,4 or more

Where to use them       

Title Meta name and description H1 or headline Hyperlink Alternate text Comments tag URL

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SEO TYPES 

On Page

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Off Page

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Basic On Page Factors 1) URL 2) HEADING TAG <H1> 3) Image (Alt text) 4) Content 5) Internal and external links 6) Footer 7) Meta Title 8)Meta Description

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Advanced On Page Factors 

Sitemap 1) XML sitemap 2) HTML sitemap 3) Sitemap generator tool

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Canonical Tags

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Redirection 

301(Permanent)

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302(Temporary)

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SSL(Secure Socket Layer)

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Domain Name

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SEO Analysis tools - Pingdom tool, Gtmatrix, Google Page Insight, SEO Optimer, Woorank, SEO site Checkup, Onpage.org

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Robots.txt

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OFF PAGE Off page SEO gives a very good indication on how the World (other websites and users) perceive the particular website. Link building is the SEO practice of obtaining links from external websites to your own to improve both direct referrals and search engine ranking.

BACK LINK(INBOUND LINK)

Is a hyper link that links from a web page back to your own webpage.

DO FOLLOW VERSUS NO FOLLOW

Do follow passes Link juices with the page link while No follow doesn't

BEFORE SUBMISSION ON A DOMAIN CHECK 1)PAGE

AUTHORITY - It predicts how well a specific page will rank on search engine result page. Ranges from 0-100.23 is good 2)DOMAIN AUTHORITYâ&#x20AC;&#x201C; Domain authority is calculated by evaluating multiple factors including no of total links (internal and external links), domain age etc. Ranges from 0100.40-50 average,50-60 good and 60 and more excellent.

3)SPAM SCORE - developed by MOZ that defines that our website is trustable or not.1-4 % spam score is acceptable.

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OFF PAGE ACTIVITIES Image Submission  Video Submission  PPT Submission  PDF Submission  Article Submission (Opinion )  Blog Submission (Introduction body and conclusion)  Social Bookmarking  Business Listing  Directory Submission  Guest Blog Submission  Press Release ( PR) Submission(News)  Question – Answer (QA) Submission  Search Engine Submission  Forum Discussion  Classified Ads(Like OLX)  Blog Commenting(if relevant then only advisable and provide your link too)  Social Network Submission 

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SEO TASK FOR ANY PROJECTS 1.

KEYWORDS RESEARCH AND SELECTION

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COMPETITOR ANALYSIS

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TITLE AND METATAGS

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HTML CODE CLEANUP AND OPTIMIZATION

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IMAGE AND HYPERLINK OPTIMIZATION

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CUSTOMIZED 404 PAGES

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ROBOTS.TXT OPTIMIZATION

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SEARCH ENGINE FRIENDLY URL CREATION

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WEBSITE COPY OPTIMIZATION

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GOOGLE, YAHOO! AND BING SITEMAP CREATION

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BUILDING BACKLINKS

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SUBMISSION THAT WE HAVE SEEN IN OFF PAGE ACTIVITY

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REPUTATION OPTIMIZATION

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LOCAL SEARCH ENGINE SUBMISSION

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SCHEMA INTEGRATION(CONTACT DETAILS)

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UPDATING PAGES FOR LOCAL SEARCH

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GOOGLE ANALYTICS SET UP AND INTEGRATION

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GOOGLE ANALYTICS FUNNEL CREATION AND GOAL SETTING(ROI AND CPA)

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GOOGLE WEBMASTER TOOLS SET UP AND MONITORING

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SEARCH ENGINE RANKING REPORT

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DIRECTORY SUBMISSION REPORT

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ARTICLE AND PRESS RELEASE SUBMISSION REPORT

23.

LINK-BUILDING REPORT

24.

TRAFFIC REPORT

25.

ACTIVITY REPORT

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LOCAL SEO It helps businesses promote their products and services to local customers at the exact time theyâ&#x20AC;&#x2122;re looking for a local business. It can be achieved by Adding Your Business on Google My Business. Every small or multi-location company can grow their business and attract more customers using local SEO strategies.

Google My Business As the name suggests, your business profile on Google. It feeds information to a variety of places, including the local pack and Google Maps search results, but the most familiar appearance will likely be when itâ&#x20AC;&#x2122;s in the top right of a branded search for your business. https://www.victoriousdigital.in/

GOOGLE SEARCH CONSOLE (GOOGLE WEBMASTER TOOLS ) Google Search Console is a web service by Google, provided free of charge for webmasters, which allows them to check indexing status and optimize visibility of their websites.

Google Webmaster Tools to Use Daily 

Search Queries - section shows the keywords from website that led users to your site.

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Links – It shows backlinks (internal and external) come from, as well as the pages they are linking to.

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Crawl Errors – It shows the errors Google bot encountered on your site.

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Keywords – It shows the keywords that users type to get to your site.

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Sitemaps – From here we can verify sitemap for our site found by crawler.

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We can use Google search control for submission of Robots.txt.

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It helps you to identify issues with your site and can even let you know if it has been infected with malware.

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This gives you a quick view into some of the more pertinent information for your site, along with any new messages from Google. https://www.victoriousdigital.in/

SEARCH ENGINE MARKETING Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising.

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GOOGLE ADWORDS is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.

Campaign - A set of ad groups (ads, keywords, and bids) that share a budget, location targeting, and other settings.

Google Network - All of the places where your ads can appear, including Google sites, websites that partner with us, and other placements like mobile phone apps There are three types of Google networks • Search Network- Search engine, Google map • Display Network- Google AdSense, partner sites, Gmail, Google finance etc • Video Network- YouTube https://www.victoriousdigital.in/

THERE ARE SIX TYPES OF NETWORK CAMPAIGN 

Search Campaign Network - Ads in a "Search Network only“ campaign appear near Google search results.

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Display campaign Network - Display advertising is advertising on websites or apps or social media through banners or other ad formats made of text, images, flash, video, and audio.

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Search with Display Network - With this option you get the best of both worlds . Ads can show with search results on the Search Network, and in relevant placements within the Display Network.

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Shopping Campaign – It helps promote your products by giving users detailed product information before they even click your ads.

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Video Campaign - When a viewer clicks the thumbnail for your ad, the video will play on its YouTube watch or channel page.

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Universal App Campaign - It allows us to advertise on some of Google's largest ad networks including search, display, YouTube, and the Google Play Store all while managing ads in the Google Ads platform. https://www.victoriousdigital.in/

GOOGLE ADD COPY OR FORMAT Ad copy is a term that refers to the main text of a clickable advertisement, whether it is a contextual or a pay per click ad. Types listed below Format Text Responsive Image App promotion ads Video Product Shopping ads

Description Words only. automatically adjust their size, appearance, and format to fit available ad spaces. Text or Image.

Static or Animated image Drive app downloads and engagement with app promotion ads.

Video ads. Run standalone video ads or insert them in streaming video content.

It shows product details

Showcase Shopping ads

An image and description that expands when clicked to show more products

Call-only ads

Phone no is given in the title so that user can call them

Main benefits Maintain ads quickly and easily. Reach customers when they search on Google.

Fits in any ad space available. as native ads, which boost your impact by blending into publisherâ&#x20AC;&#x2122;s websites Showcase in a visual way Reach from Google, its partner websites and Google play. Ads will appear only on devices compatible with your content.

Deliver a rich and engaging experience to customers Show an ad featuring your product to people shopping online for that product or related products.

Show a Shopping ad to people who are researching where to buy rather than looking to buy a specific product.

Drive phone calls to your business with ads that include your phone number.

ADS FORMAT VS CAMPAIGN TYPE Campaign type

Text ad

Image ad

App promo tion ad

Shoppi ng ad

Dynamic Video Search ad Ad

Callonly ad

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Search Network only - Mobile app installs

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Search Network only - Dynamic search ads

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Display Network only - Marketing objectives > Install your mobile app

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Display Network only - Marketing objectives > Buy on your website

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BIDDING TYPE Automated This is the easiest way to bid. Set a daily budget and let AdWords adjust your CPC bids to bring you the most clicks possible within that budget. ď&#x201A;˘ Manual Take full control of your CPC bids. Manual bidding lets you set bids at the ad group level, or for individual keywords or ad placements, so you know you're bidding just what you want for the clicks that mean the most to you. ď&#x201A;˘

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GOOGLE ADS BIDDING STRATEGIES Choosing the right Google Ads bidding type and implementing a solid strategy for adjusting bids is critical to driving your ad costs down. 

Target CPA (Cost Per Acquisition) - if you want to optimize conversions

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Target ROAS (Return On Ad Spend) - Sales ÷ ad spend x 100% = Target ROAS

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Maximize Conversions - Google will automatically run your bidding for

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Enhanced Cost Per Click (ECPC) - Smart Bidding. increase or decrease your bid amount based on the likelihood of driving the sale.

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Maximize Clicks - most clicks possible with your daily budge

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Manual CPC Bidding – Set bids for different ad groups or placements on your own.

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Target Search Page Location - Google automatically adjust your bids to always show your ads. Either on first page or top 4 positions on first page

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Target Outranking Share - You can choose a specific website or competitor that you want to outrank

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CPM Bidding - based on impressions. Display Network and YouTube campaigns.

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vCPM Bidding - setting your maximum costs on a viewable 1,000 impressions

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CPV Bidding (Cost Per View) - for video views or interactions. For video advertising.

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Target Impression Share Bidding – Smart bidding. cheap keywords and brand awareness goals https://www.victoriousdigital.in/

REMARKETING Remarketing is a clever way to connect with visitors to your website who may not have made an immediate purchase or enquiry.

CONVERSION Conversion tracking is a powerful tool in AdWords that lets you identify how well your ad campaign is generating leads, sales, downloads, email sign-ups, and other key actions for your business.

TYPES OF CONVERSIONS 

Website [ track, purchase, form submission etc.]

App [track, app, download]

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Phone calls [ track calls ]

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SOCIAL MEDIA OPTIMIZATION Social media optimization is the use of a number of outlets and communities to generate publicity to increase the awareness of a product, service brand or event.

It can give a great boost to your business. To draw maximum benefit out of Social Media, you need to set clear and well-defined business goals and objectives.

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SOCIAL MEDIA PLATFORMS

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SMO STRATEGY Set measurable and achievable goals.  Know you customers.  Do Research market and trends.  Explore more social networking platforms. Reflect your presence on all.  Choose core topics related to your business. Use them in content.  Set Social Engagement parameters.  Plan your resource use.  Track your results. 

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SMO –KEY CONCEPTS Aim for building reputation by depicting yourself as a trusted source or business.  Encourage more engagement and sharing.  Be an authorized name in your industry.  Gear up originality.  Keep it social.  Master over your media platforms.  Optimize every single point that hinders your efforts. 

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BUSINESS PROFILE CREATION Create an impactful Business profile. Add a well-defined persona and proficiency statement of your business.

Study competitors’ business profile, Analyze their strong points, and add them to yours.  Add prominent features of your business that makes it stand out among others.  Include the milestones achieved by your company.  Add address and other details.  Include data and statistics.  List your renowned vendors.  Add some keywords to it to get noticed by the web crawler. 

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BRAND AWARENESS Brand awareness is a degree to which your brand name is known. Brand name solidifies customers’ trust. Promoting the brand name helps your business grow. It helps you Increase your public profile as well. All you need is to

Choose right Social Media Channel for your business.  Finalize a social content strategy.  Make a strong content strategy.  Participate in good conversation with your customers to let them feel more connected.  Keep track of all key metrics like potential reach, conversation, share, links ,etc. 

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SOCIAL MEDIA MARKETING Social Media is a platform that lets us participate in social networking. We can share our posts on various social media platforms to improve business visibility.

Today it is the best source for news updates, marketing, education, and Entertainment.

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BUSINESS PROFILE CREATION ON SOCIAL MEDIA Social Media Marketing can help you in branding your business. It helps you increase your public profile as well. All you need is to Choose right Social Media  Channel for your business.  Finalize a social content strategy.  Make a strong content strategy.  Participate in good conversation with your customers to let them feel more connected.  Keep track of all key metrics like potential reach, conversation share, links, etc. 

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FACEBOOK MARKETING ď&#x201A;˘

The first and most obvious Facebook marketing tool for brands is Facebook Pages. A Page is the hub of information for your brand, be it a company, product, service, or even expert or celebrity. So when you get people to like your page, itâ&#x20AC;&#x2122;s a good idea to recommend they follow you and see your posts first.

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TWITTER MARKETING

SOME OF THE MAIN WAYS BUSINESSES USE TWITTER INCLUDE

Sharing information and content  Driving engagement for promotional activities  Interacting with consumers  Networking  Branding  Reputation management 

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LINKEDIN MARKETING It is a business-oriented social networking site. It allows users to create and customize profiles and connect with people having similar interest areas. Presently, it is the largest platform assisting people with job opportunities. Jobseekers can connect and follow hiring managers and can update their profiles in a defined fashion to get easily discovered. To market through LinkedIn, you need to do the following  

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Invite clients and vendors to follow and recommend your page.

Launch a group that is related to your business. It can attract significant traffic.

Reach your audience through targeted advertising.

LinkedIn is a powerful social media tool. You just need to follow its policies and best practices.

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EMAIL MARKETING Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

Tools 

MailChimp

BENEFITS 

LOW COSTS

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REACH AN ALREADY ENGAGED AUDIENCE

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DELIVER TARGETED MESSAGES (Subscribers)

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DRIVE REVENUE (offers)

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EASY TO GET STARTED

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EASY TO MEASURE

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EASY TO SHARE

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REACH A GLOBAL AUDIENCE

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INSTANT IMPACT

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UNRIVALLED RETURN ON INVESTMENT https://www.victoriousdigital.in/

AFFILIATE MARKETING Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts. There are 3 Steps to Affiliate Marketing.

1. You recommend a product or service to your followers or friends 2. Your followers or friends click the affiliate link you sent or direct them to.

3. Your followers or friends purchase a product or service through the affiliate link and you get a commission from those purchases.

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GOOGLE ANALYTICS Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand.

9 Awesome Things You Can Do With Google Analytics 5

1. See your most important analytics data first (Dashboards) 2. Find out which online campaigns bring the most traffic and conversions.

3. Determine where your best visitors are located.

4. Learn what people are searching for on your site.

5. Visualize what people click on the most.

6. Uncover your top content.

7. Identify your worst performing pages.

8. Determine where people abandon the shopping cart.

9. Discover if you need a mobile site.

GOOGLE ANALYTICS REPORTS Reporting features in Google Analytics are currently broken up into five distinct sections 

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Real-Time - real-time reporting gives you data on what real users are doing right now. For instance, what pages they are viewing, their session history, referral traffic, keywords, and more Audience – It packs all of the data you need in regards to your audience. In the audience overview, you will see data on demographics, sessions (traffic), pageviews and more Acquisition – It give you data sets on how you acquire new site traffic. helps you to analyze what sources your traffic comes from.

Behavior - The behavior overview gives you essential data on how your traffic behaves on site. But the real gems are hidden in reports like Behavior flow. A report that shows you common behavioral trends on your website from A to B to C. Conversions - Conversion reporting gives you information on where, when, and why people convert on your website. A conversion can be anything you want it to be in Analytics: completing a form, buying a product, or signing up for an email list. https://www.victoriousdigital.in/

GROWTH HACKING It is a process of rapid experimentation across marketing channels and product development to identify the most efficient ways to grow a business. Growth Hacking is more of Mindset than Toolset. Growth hacking refers to a set of both conventional and unconventional marketing experiments that lead to growth of a business. It can be achieved by following steps    

Use analytics data Implement customer life cycle Continuous improvement Quick replies

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ORM(ONLINE REPUTATION MANAGEMENT) Its techniques and strategies ensure that people find the right materials when they look for you on the Internet. It is the act of monitoring, addressing or mitigating SERPs (search engine result pages) or mentions in online media and Web content. It is of great importance to companies to monitor how someone or something is perceived based on an internet search.

How to do it • • • • • • •

Clean up your current situation Registering your name as a domain Secure your name across all social platforms Publish regular content Get active on social media Claim and verify your Google listing Manage online reviews

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Google alerts tool

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https://www.social-searcher.com/social-mention/

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Trackur

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Etc

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CONTACT US Website: https://www.victoriousdigital.in/ Contact Us: Office No -102, 24, 1st Floor, Princeton Plaza, Above Chitale Bandhu, Near Garware Bridge, Deccan Gymkhana, Pune â&#x20AC;&#x201C; 411004 Mobile No: 9545022110

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THANK YOU

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