Welcome to Victorious Digital
Victorious Digital www.victoriousdigital.in
What is Marketing? ď‚— The action or Business of Promoting and Selling Products or
Services, including Market Research and Advertising.
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Need or Importance of Marketing Marketing Research Provides Valuable data. It Studies consumer behavior. It helps to select suitable sales promotional techniques. It supplies market-related Information. It helps a company to evaluate its marketing performance.
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Types of Marketing ď‚— Traditional Marketing ď‚— Traditional Marketing is the process of promoting your
product or service offline.
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ď‚— Digital Marketing ď‚— Digital marketing is the marketing of products or services using
digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
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Traditional vs. Digital Marketing Traditional Marketing
Digital Marketing
1.
Traditional marketing is the 1. process of promoting your product or service offline.
Internet marketing is the process of promoting your product or service online.
2.
Costly
2.
Cost Effective.
3.
Reach Maximum number of audience is not possible.
3.
4.
Cannot change/edit your ads anytime and anywhere.
4.
Can change/edit your ads anything anywhere.
5.
Audience tracking is not possible
5.
Audience tracking is possible.
6.
Targeting the particular Audience is not possible
6.
Targeting the particular Audience is possible
Reach maximum number of audience is possible.
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Types of Digital Marketing Inbound Marketing Inbound marketing refers to marketing strategies that focus on pulling
audiences in instead of going out to get prospects’ attention.
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Outbound Marketing Outbound marketing is just another name for “traditional
advertising methods “, it is devised to contrast with the newer “inbound marketing”
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Inbound vs. Outbound Inbound Marketing
Outbound Marketing 1.
Pushes at everybody, regardless of interest.
Written for the consumer’s needs.
2.
Written for the product’s needs.
3.
Draws in customers.
3.
Seeks out customers.
4.
Interactive and fluid.
4.
Inert, one-way.
5.
Ex: Blogs, Social Media, Emails, 5. Search, Influencer Marketing, etc.
1.
Pulls in interested readers.
2.
Ex: Billboards, Telemarketer Scripts, Magazines, TV ads, etc.
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Modules Of Digital Marketing
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Social Media Optimization(Free Promotion) ď‚— Techniques and strategies for promoting awareness of a brand,
publication, product, etc., on social media, especially by encouraging the sharing of content that attracts people to a particular website.
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Need or Importance of Social Media Optimization More Customer Interaction Greater Visibility Knowledge Distribution Customer Loyalty Enhancement Added Marketing Insight Customer Service Improvement
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Social Media Marketing(Paid Promotion) Social media marketing involves promoting your content and
engaging with your target consumers on social media channels like Face book, Instagram, LinkedIn, Twitter. This tactic is used in digital marketing to help businesses increase brand awareness, generate more leads, and improve customer engagement.
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Social Media Automation Social media automation software is used to automate or semi-
automate the process of sharing posts and content on social media channels. Automation software also makes it possible to share on multiple social networks (Twitter, Face book, LinkedIn) simultaneously.
Search Engine Optimization(Free Promotion) ď‚— The process of maximizing the number of visitors to a particular
website by ensuring that the site appears high on the list of results returned by a search engine.
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Types of SEO On Page SEO: On-page SEO is the practice of optimizing individual web pages in order to
rank higher and earn more relevant traffic in search engines.
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Off Page SEO Off page SEO refers to techniques that can be used to improve the position
of a web site in the search engine results page (SERPs). Many people associate off-page SEO with link building.
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Google Webmaster Tool
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Google Analytics
Local SEO(Free Promotion)
Search Engine Marketing(Paid Promotion) ď‚— Search engine marketing is a form of Internet marketing that involves the
promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising.Â
Search AD’s
Display ad’s
Video ad’s
Email Marketing ď‚— Email marketing is the act of sending a commercial message, typically to a
group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.
Other Modules You Tube SEO Affiliate Marketing Google Adsense Growth Hacking Online Reputation Management (ORM) Freelancing Etc.
Why There Is Bright Future In Digital Marketing Drastic changes in traditional marketing. Digital is the new name. Government’s “Digital India” initiative backs up Reaching global markets Small towns getting digitally equipped Affordable Higher engagement rate Growth in the number of internet users Increased digital classifieds market revenue
Job Sectors Banking Real Estate IT Companies E-Commerce New Stratups Event Management Companies Advertisement Companies Film Industries Government and Non Government Sectors Etc
Job Opportunities & Placements Digital Marketing Executive Digital Marketing Manager Social Media Executive/Expert SEO Executive SEM Executive Online Marketing Manager Campaign Manager Etc.
Any Question?
THANK YOU For Your Attention Have a Great Future Ahead
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