Spyre Brand Book

SPYRE BRAND BOOK

Pain point

While quality health practitioners and facilities can be found throughout Louisiana, a well-rounded approach to healthful living is both logistically impractical and overly time consuming.

SolutionSpryre streamlines the quest for whole-body health by providing access to a diverse range of modalities and health offerings under one roof.

To live within a community where physical, emotional and spiritual wellbeing is accessible to all.

To provide a centralized space for the community to foster whole-body wellness through education, healing therapies and respected integrative and alternative practitioners.

Everyone deserves access to maintaining whole-person wellness.

Accessibility Whole Health

Though the ways to approach an individual’s mind-body health are personalized, together we are stronger.

Community Individuality

Many parts make up the whole… well-rounded health is achieved through balanced care to mind, body and spirit.

There are many paths to wellness and each person’s roadmap is unique.

believe: Staying healthy should be accessible and convenient

Health is a triad of physical, emotional, and spiritual wellbeing

Preventative medicine is as important as reactive medicine

Everyone deserves to feel comfortable and supported during their respective health journeys

Each person is unique and deserves a personalized approach to wellbeing

Community plays an important role in fostering individual wellness

We

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THE NAVE

Community gathering space for educational lectures, music celebrations dance and group conferences within the wellness industry

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THE WELL

Selection of convenient nutritional food options to be enjoyed onsite or to take away. (This could be a collective vendor or multiple vendors advertised separately, ie Sugar Roots in Sypre)

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THE HEALTH COLLECTIVE

The group of curated practitioners that comprise the integrative services and contribute to whole health

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THE ZONE

Areas where you can get the heart pumping, such as 24-hour gym, group exercise classes and scheduled pool laptimes

THE SOUL CENTER

Areas to find quiet contemplation and go within, such as infrared sauna, meditation room, garden courtyard an dry float bed

TELLING OUR STORY

Many roads to wellness. One address.

OTHER LINES

TO LEAN INTO:

Wellness within reach.

Putting wellness within reach.

Reach a new level of health, your way.

Finding yourself, made easy.

A convenient way to find yourself.

Picking you up, making you whole.

One door. Everything you need to feel good.

One address. Total health.

Stay Conveniently Well Pulling it together for you.

Many pieces for helping you feel whole.

Because feeling whole comes in small parts. Whole living in parts.

We put the parts together, so you can feel whole.

One address. Many roads to wellness.

It’s all here so you can be all that.

How we want to be heard

RELAXED AND JOYFUL like the company of a good friend

INSPIRING AND ENCOURAGING making wholistic wellness feel manageable and within reach

HUMBLY KNOWLEDGEABLE always explaining integrative modalities and concepts in a way that’s never patronistic or intimidating

Finding time for self-care feels nearly impossible. Spyre makes it easier. It’s a one-stop-shop for balancing mind-body-spirit.”

—DIANA FISHER, CO-FOUNDER, SPYRE

“Modern life often leaves us in a perpetual state of playing catch-up.

Other Voices Matter Community has a say too...

“Before, finding a convenient gym, healthful foods, exercise class and making it to appointments with a chiropractor or acupuncturist was like going on a scavenger hunt through New Orleans. Very few people have the time and money for that. Spyre levels the playing field, by delivering integrative wellness to the community’s doorstep.”

— SALLY, 43, BUSY MOM

“If you want to find a beautiful, happy space where you can have a swim, sip a green smoothie or just “be” for awhile—without it feeling too serious or stuffy—Spyre is THE PLACE! It’s not a spa, or a gym or office complex for alternative therapies, it’s all these things ... and unlike anything this city has ever seen.”

— MARY, 69, CANCER SURVIVOR

“And they said it was impossible to be all things to all people... Spyre is just that!”

— SAM,

32,

FIREFIGHTER

Other Voices Matter Community has a say too...

“Spyre levels the playing field, by delivering integrative wellness to the community’s doorstep.” –

“A one-stop-shop for balancing mind-body-spirit.” –

69, CANCER SURVIVOR

“A convenient approach to wellness.”

feeling into healing supportive collaborative environment

healing in community inspiration

in nature

Feeling into healing Joy

Feeling into healing Sensual

Feeling into healing Movement

Nature Pathway to healing

Community

Support from others on your healing journey

Community Support from practioner collaboration

Community Healing through gathering

Support Amenities

Members Profiles Influencers

Support

Practitoner Modalities

Aspiring healing states

Joy, flow, nurture, expand, pleasure

Visualizing a feeling or state of being

SPYRE LOOK+ FEEL

COLOR

Our eyesight evolved with plant life. Green is the first color our primate eyes saw. Looking at the color green creates a level of homeostasis in the body.

CHICKPEA

CHARCOAL

GOLDENROD

SAFFRON CANTALOPE

PARSLEY

IRISH MOSS MINT

GRAPHICS triangle

The grounding form of a triangle: it’s sit pose, it’s criss-cross applesauce, the spire of a church, it’s the line drawn from ear to ear down to the heart; it’s a shape of infinite possibility.

GRAPHICS leaf, petal

A single leaf, vitality, a part of a larger ecosystem, a network. When a tree is sick, the mycilium network underneath the trees come to its rescue.

GRAPHICS Y, spyre

Arms up to the sky, female form...

Y Y Y Y YY YY

GRAPHICS open circle

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SANGBLEU

SUNRISE

Sang Bleu is the primary serif font to be used for all print and branded materials. It is available for web use as well as print.

It is to be used for headlines and sub-headlines.

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Helping make the community whole again. Wellness in parts… thanks to you.

AaBbCcDd WORK SANS

Subhead

Work Sans is the primary sans font to be used for all print and branded materials. It is a free google font chosen for digitial accessibility. It is to be used for body copy and for subheads.

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SPYRE

LOGO CONCEPTS

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