Organized by the American Trucking Associations, this event brings together over 5,300 attendees across three days.
Key visitors to help grow our industry include, fleet owners, dealer groups, maintenance managers, parts and lubricant buyers, distributors, OEM representatives, and more.
OBJECTIVE & KEY MESSAGES
OUR OBJECTIVE
Position Valvoline as a leading lubrication solutions partner for heavy-duty transportation.
WHAT SUCCESS LOOKS LIKE
Strengthen brand visibility among fleets, OEMs, maintenance leaders, and distributors
Generate qualified leads for Premium Blue and heavy-duty portfolio
Reinforce our long-standing technical partnership with Cummins
Engage key decision-makers at the industry’s most influential technology event
CORE MESSAGE
PARTNERS IN PERFORMANCE
VALUE PILLARS
TCO Optimization – Extend engine life and reduce operating costs
Proven Extended Drain Intervals – Increase uptime and lower maintenance frequency
Less Downtime – Reduce unplanned maintenance events
30+ Years of Cummins Partnership – Tested, trusted, and proven performance
Valvoline helps fleets extend drain intervals, increase uptime, and reduce total cost of ownership through proven innovation and trusted technical expertise.
KEY REASONS TO BELIEVE
No other lubricant brand offers a 100,000-mile oil drain interval simply by using its product
160 YEARS OF INNOVATION
Strategic Partnerships
• Official Lubricant Partner of Cummins Engines
• 30 years of technical collaboration
• Every Cummins engine tested with Premium Blue™ before it leaves the factory
Industry Leadership
• First heavy-duty engine oil brand in America
• First tri-fuel heavy-duty engine oil
• First 100,000-mile ODI in market
Brand Strength
• Official Partner of the largest World Cup event
• 160 years of innovation
ON-SITE ACTIVATION
Door Clings Entering MCC Across from Bridgestone Arena
Window Cling
Above Entrance to Music City Center Facing the Omni
Door Clings Leaving MCC Towards the Hilton & Broadway
ON-SITE ACTIVATION
Large Banner near Second Floor Meeting Rooms #1
Banner on 3rd Floor Lobby Across from Exhibit Hall
Attendee Directory Ad Placement x2
Attendee Swag Bags
SPONSORED EVENT
Wednesday, March 18th Karl F. Dean Ballroom Music City Center 7pm-10:30pm
VGO recognized by TMC Chairman + Neon Saddle band
Two (2)-minute speaking opportunity during Changing of the Guard Ceremony
Two (2) reserved tables at reception
VGO logo displays
drinkware, table tent cards, signage, on-screen, mobile app, website, program, pre- and post-event promotions, video recaps
Exclusive sponsorship of the Star Bar
��Changing of the Guard
Rock Star Arrivals
Showstopping Entertainment
Legendary Encounters
Photos, Props & Play
BOOTH RENDER
BOOTH LOCATION
Booth #2911
20’x30’
BOOTH ROLES
DAILY SCHEDULE BOOTH STAFF ATTENDEES
Andres Franco
Britney Sage
Sunday, 15
Press Conference 10:30 am – 11:00 am
Day 1 – Monday, 16
Opening Ceremony 5:45 pm – 8:00 pm
Andres Franco
Bob Heidler
Peter Heldt
Garrett Inboden
Jocelyn Radillo
Tim Stephens
Melissa Totty
Stacey Vazquez
Jocelyn Radillo
Melissa Totty
John Walters
Nicole Diegel
Amanda Glosser
Max Imangazinov
Anna Riedel
Britney Sage
John Walters
Day 2 – Tuesday, 17 10:15 am – 2:15 pm
Day 3 – Wednesday, 18
8:30 am – 12:30 pm
Peter Heldt
Garrett Inboden
Jocelyn Radillo
Tim Stephens
Melissa Totty
Stacey Vazquez
Andres Franco
Bob Heidler
Peter Heldt
Garrett Inboden
Jocelyn Radillo
Tim Stephens
Melissa Totty
Stacey Vazquez
Greg Barntsen
Nicole Diegel
Amanda Glosser
Max Imangazinov
Michael Kirtman
John Walters
Sponsored Closing Night Reception
7:00 pm – 10:30 pm
Andres Franco
Jocelyn Radillo
Melissa Totty
John Walters
BUSINESS CASUAL DRESS CODE
LEAD GENERATION SHOW IMPLEMENTATION
GET PLUGGED IN:
Registration Email
Check your email for invitation
Download App & Setup
Registration Email
Download App & Setup Download the Captello App
3. Best Practices
3. Best Practices
1. Stay on phone/call service
2. Settings > Toggle off “Save business cards on device” At show, best practices:
From Menu:
Show/Event Screen > Click to view form
24/7 Support Availability
1. In-App Chat (start a conversation) > most immediate response
2. In-App Email (open a ticket)
PRIMARY PRODUCTS
Heavy-Duty Portfolio Overview
Engineered to maximize uptime, extend drain intervals, and reduce total cost of ownership across severe-duty fleet operations.
Premium Blue® Extreme
Advanced synthetic protection for emissions systems
ZEREX™ HD Nitrite Free Extended Life Coolant
Long-life universal protection for heavy-duty cooling systems
Premium Blue® One Solution Gen2
Extended drain intervals for Cummins X15 engines
All-Terrain™ Heavy Duty Engine Oil Enhanced wear protection in extreme conditions
*Applicable to 2021–2026 Cummins X15 engines with ≥7 MPG average and <40% idle/PTO
