PROGRAM 2025
WATERLOO, IA • June 9-11, 2025
WELCOME
Dear Heartland Attendees and Guests,
On behalf of VGM, we want to sincerely thank you for joining us at Heartland 2025. We are excited to bring our community together in our hometown of Waterloo. Whether it’s your first Heartland or your 24th, it’s bound to be an unforgettable experience.
Over the next two days, you’ll have access to more than 60 sessions of unparalleled education. You’ll see the latest industry-leading products and software solutions in our exhibit hall, along with some of the best deals and discounts of the year. And you’ll have unlimited networking opportunities to help take your business to the next level. We’ve also added some fun new experiences to keep you entertained while you learn and network!
If you have questions at any point or if there is anything we can do to better your Heartland experience, please do not hesitate to reach out. Visit the Guest Services desk at the Waterloo Convention Center or simply wave down anyone with a VGM badge. They’ll be able to point you in the right direction.
Thank you for everything you do for the HME communities and, most of all, for the patients you serve. We are honored to partner with you and honored to be Part of Something Bigger with you. Now, let’s get to work…and have a little fun.
Welcome to Heartland 2025!
Your 2025 Heartland Planning Committee
Jill Blaser Conference Chair
Shanon Eckhardt Incoming Conference Chair
Kim Bemus Environment Pillar
Jason Sadler Technology Pillar
Arienne Martinez Education Pillar
Rosa McIntire Event Pillar
Travis Caruth Incoming Technology Pillar
Mandi Rodgers Marketing Pillar
VGM EVENTS APP
New this year! Access all Heartland Conference information, including the agenda, networking opportunities, transportation services, session handouts, and course evaluations via our mobile application!
Scan the QR code using your mobile device or tablet to download the app or search for VGM Events.
1. Download the VGM Events app.
2. Enter Your Username - this is going to be the email you used to register for Heartland.
3. Enter Your Password - Welcome!
4. Once logged in, click on the Menu icon to navigate to the attendees, agenda, exhibitors, your profile, messages, speakers, and the main dashboard.
ACCESSING HANDOUTS
On the app, you can click into each session following the previous instructions to access any handouts available by clicking on “Documents.”
You can also log into https://events.vgm.com/heartland/agenda on your mobile device or computer to view handouts. If the presenter has provided a handout, it will be available by clicking the name of the session.
ATTENDEE APP GUIDE
You will use the app to do the following:
Edit the spelling of your name to display on your transcript
Complete session evaluations. All session evaluations must be completed by Friday, June 13.
Add sessions you want to attend to your event agenda
To edit your email address or provide ABC, BOC, and AARC certificate numbers, please see Guest Services.
Contact Information
Please check the spelling of your name to display on your transcript. Select My Profile from the menu to make adjustments.
Main App Menu
Select Agenda from the left-hand column.
The Agenda page will allow you to view the agenda based on the day and allow you to select which sessions you wish to attend.
HOW TO COMPLETE SESSION EVALUATIONS
Add Sessions to Your Agenda
If you see a session you want to add to your profile, select the + (plus) icon. To view the list of sessions you have added, select the clock at the top of the app.
Session Evaluations will close June 13, so make sure to complete these soon! Surveys are required for CEUs.
How to Access Your Certificates
Once you finish your survey, please wait an hour for your certificate to appear in the app under CEU/ Transcript Request. After the conference concludes, you’ll receive a post-conference email with a link to download all your certificates.
Once you have completed the session, complete the survey by clicking into the session and selecting the Survey icon.
If you’ve completed the survey for the session, it will be greyed out and no longer accessible.
Under the Agenda tab, you can see what sessions have a completed survey and which ones still need attention.
Green check mark: Checked in and out Red !: Not checked out
NEED A LIFT?
Transportation to and from Heartland events, hotels, and education venues within Waterloo is provided while attending the conference. Designated pickup and drop-off spots are at the venues, and bus schedules are posted at conference hotels and available at events.vgm.com/heartland/heartland-bus-schedule.
You can request a ride to a destination in Waterloo by downloading our ride hailing app, stopping by Guest Services, or going to the website (that you should save to your home screen) and using our ride scheduler.
Taxi Booker App
Step 1
To use the ride hailing feature, download the Taxi Booker App.
Step 2
When you open for the first time, enter company name HEARTLAND.
Website Ride scheduler at www.vgmheartland.com/travel/local-ride-scheduler.
Step 1
Select: Make A Booking
Step 4
Select the Pick Up location field and either type in your location or select from pre-populated points of interest.
Step 2
Step 3
Select: Menu (top left corner) Sign In or Create an Account.
Step 5
Set Pick Up and Drop Off locations. After you click “Set Drop Off,” you will come to a summary screen where you select BOOK.
Rides are free. No credit card info needed.
You can book your ride at the kiosk stand located at Guest Services.
Rides are free. Once you book, you can track the driver’s whereabouts.
OPENING MESSAGE
Join Lindy Tentinger, Craig Douglas, and Tyler Mahncke as they kick off the education sessions on Tuesday morning. They will delve into the growth of the DMEPOS industry and its implications for you. Additionally, they will highlight the latest opportunities and programs designed to enhance efficiencies while safeguarding the relevance of DME providers to payers by adding value to the payer-provider relationship. Plus, discover how to leverage VGM as your go-to resource to navigate this ever-evolving industry.
Lindy Tentinger,
President, VGM & Associates
Craig Douglas SVP of HME, Respiratory, and Wellness, VGM & Associates
Tyler Mahncke SVP Clinical Mobility and Accessibility, VGM & Associates
KEYNOTE
The Rebellious Recovery
Taking the stage this year is Aaron Baker, a former motocross champion turned quadriplegic adventurer. Throughout his keynote, he offers incredible stories about our greatest gifts of time and love, community, consistent and intentional actions, and finding divine purpose in our life experiences.
EDUCATION AND NETWORKING OPPORTUNITIES
MONDAY, JUNE 9
7- 8:30 a.m. Pre-Conference Breakfast
7:30 a.m. - 5:30 p.m. Registration Open
8:30 - 11:30 a.m. Pre-Conference Sessions
10 a.m. - Noon A Journey Through VGM’s Headquarters
Noon Van G. Miller Memorial Golf Tournament* (Lunch included, 12:30 p.m. shotgun start)
11:30 a.m. - 1:30 p.m. Lunch on Your Own
12:30 - 2:30 p.m. A Journey Through VGM’s Headquarters (SOLD OUT)
2 – 4 p.m. Three Pines Farm
2 – 4 p.m. Hansen’s Dairy Farm Tour
2 – 4 p.m. Pickleball
3 - 5 p.m. A Journey Through VGM’s Headquarters (SOLD OUT)
4 – 6 p.m. Hansen’s Dairy Farm Tour
6 - 7 p.m. First-Time Attendee Social
7 - 10 p.m. Party on the Plaza
CHECK THE WEBSITE
Visit events.vgm.com/heartland/agenda for the education schedule and speaker info.
EDUCATION AND NETWORKING OPPORTUNITIES
TUESDAY, JUNE 10
7 - 9:30 a.m. Breakfast
7 a.m. - 7 p.m. Registration Open
8 - 8:30 a.m. Opening Message
8:30 - 9:30 a.m. Keynote Speaker
9:45 a.m. - 3:45 p.m. Conference Education Sessions
Noon - 1:30 p.m. Lunch
12:15 - 1 p.m. Lunch and Learn Sessions
1 - 1:30 p.m. HME Woman of the Year (WOY) Event
2 - 4 p.m. A Journey Through VGM’s Headquarters (SOLD OUT)
4 - 7 p.m. Exhibit Hall Grand Opening
7:30 - 10:30 p.m. Main Street Mingle & Community Dinners
WEDNESDAY, JUNE 11
7 - 8:30 a.m. Breakfast
8 a.m. - 5 p.m. Conference Education Sessions
9 - 11 a.m. Partner Connections
11 a.m. - 2 p.m. Exhibit Hall Open and Lunch
2 - 4 p.m. A Journey Through VGM’s Headquarters (SOLD OUT)
6:30 - 10 p.m. WaterLuau at the Farm
EDUCATION SCHEDULE
NETWORKING AND SOCIAL EVENTS
Monday, June 9
Van G. Miller Memorial Golf Tournament*
12-6 p.m.
Irv Warren Golf Course
Play 18 holes at Waterloo’s premier course at this event honoring VGM’s founder, Van G. Miller. Lunch will start at 11:30 a.m. Shotgun start at 12:30 p.m.
Journey Through VGM Headquarters
10 a.m.-Noon, 12:30-2:30 p.m., and 3-5 p.m. | VGM Locations
Embark on a guided journey through VGM’s headquarters and fulfillment facility led by our captain who will explain how VGM grew into the great business it is today, and learn more about areas to maximize your membership.
Three Pines Farm*
2-4 p.m.
Join us for a unique experience in the heart of Iowa. Join Kara on her fifth-generation family farm for an al fresco pop-up bistro with all the fancy dishes and the most special scenery. It’s a little bit of an adventure, too, as you take off by foot to your secret picnic location on the farm. And, of course, delectable and delicious hor d’oeuvres unlike any other. Afterward, treat yourself to a delicious homemade ice cream sandwich on our patio, where you can meet Leonard the Llama and our adorable mini goats.
Pickleball
2-4 p.m. - Orchard Hill Park
Come and enjoy a fun afternoon of pickleball in Cedar Falls. Whether you’re a seasoned player or a complete beginner, everyone is welcome! What’s provided: paddles and balls, light snacks, and drinks.
Hansen’s Dairy Farm Tour*
2-4 p.m. and 4-6 p.m.
Roll up your sleeves and experience life at one of the area’s largest dairy farms. This guided tour takes you through the process of getting milk from the cow to your table. Admission includes a trolly ride through the farm and all participants can feed a calf, milk a cow by hand, pet the kangaroo and goats, make homemade butter, and sample an assortment of Hansen’s dairy products, including ice cream!
First Time Attendee Social
6-7 p.m.
- SingleSpeed Brewery
It’s okay if it’s your first time at Heartland! We are here to help! The best part, there is a social, just for you! Right before the Party on the Plaza, you’ll get to connect with other first-time attendees and grab some snacks and drinks, too!
Party on the Plaza
7-10 p.m. - Expo Plaza
The kick-off to Heartland Conference is back on the Plaza! Join us on the Plaza for fun, networking, good food, drinks, and music!
*Events not included with registration. To purchase tickets, please log in to your attendee portal at events.vgm.com/heartland/sign-in.
Tuesday, June 10
KEYNOTE:
The Rebellious Recovery
8:30-9:30 a.m.
Ballroom B
Taking the stage this year is Aaron Baker, a former motocross champion turned quadriplegic adventurer. Throughout his keynote, he offers incredible stories about our greatest gifts of time and love, community, consistent and intentional actions, and finding divine purpose in our life experiences.
HME Woman of the Year Award
1-1:30 p.m.
Ballroom B
After lunch, join Jeremy Stolz, CEO of VGM Group, and Lindy Tentinger, President of VGM & Associates, for the HME Woman of the Year (WOY) Award Ceremony. This event honors a woman who has significantly contributed to her company, community, and the home medical equipment industry. Network with the finalists, learn about their contributions, and find out this year’s winner.
Journey Through VGM
Headquarters
2-4 p.m.
VGM Locations
Embark on a guided journey through VGM’s headquarters and fulfillment facility led by our captain who will explain how VGM grew into the great business it is today, and learn more about areas to maximize your membership.
Exhibit Hall
Grand Opening
4-7 p.m.
Waterloo Convention Center
The Exhibit Hall Grand Opening is the perfect opportunity to interact with VGM’s vendor partners. See their industry-leading products, software solutions, and conference promotions all while enjoying refreshments and networking with peers.
Main Street Mingle
7:30-10:30 p.m.
Downtown Cedar Falls
For the first time in Heartland history, we are heading to downtown Cedar Falls! While Heartland has thrived by showcasing Waterloo, we are excited to show you everything the Cedar Valley has to offer with a Main Street Mingle! You will network with peers, tour the local restaurants, and have some fun along the way.
Wednesday, June 11
Journey Through VGM
Headquarters
2-4 p.m.
VGM Locations
Embark on a guided journey through VGM’s headquarters and fulfillment facility led by our captain who will explain how VGM grew into the great business it is today, and learn more about areas to maximize your membership.
WaterLuau at the Farm
6:30-10 p.m.
VGM Farm
What would Heartland be without our farewellthemed event? Put on your tropical gear and get ready to see the VGM Farm transformed into the WaterLuau!
Exhibitors
EXHIBIT HALL
WATERLOO CONVENTION CENTER
MAP – LEVEL 2
Skywalk to Hotel and Parking Ramp
4th STREET / SOUTH SIDE OF BUILDING
Classroom C
JEFFERSON ST. / WEST SIDE OF BUILDING Ballroom C
Stairs Ballrooms
Classrooms
D & E
D & E OVERLOOK
EXHIBIT HALL MAP
MAIN STREET MINGLE
Downtown Cedar Falls
Community Dinner Restaurants
Heartland attendees receive a special 50% discount on activities at Grid Lounge, Golf Lab, Hurling Hatchets, and Double Tap. You must show your badge or wrist band to receive the discount. Last Heartland bus will be leaving downtown at 10:45 p.m.
CONVENTION CENTER/FOOD TRUCK MENUS
Monday, June 9
Breakfast for Pre-Cons
• BYO Yogurt Parfait: vanilla & strawberry yogurt, granola, & a mix of fresh berries (Vegetarian)
• Sausage Breakfast Burritos (sausage, scrambled eggs, diced breakfast potatoes, shredded cheese)
• Bacon Breakfast Burritos (bacon, scrambled eggs, diced breakfast potatoes, shredded cheese)
• Assortment of breakfast breads and pastries (Vegetarian)
Dinner
• Garden Salad (Gluten Free I Vegetarian I Vegan)
• Pulled Pork Sandwiches (Gluten Free with no bun)
• Beef Brisket (Gluten Free with no bun)
• Baked Beans (None)
• Coleslaw (Gluten Free I Vegetarian)
• Mac and Cheese (Vegetarian)
• Corn Bread (Vegetarian)
• Fresh Fruit Platter (Gluten Free I Vegetarian I Vegan)
• Vegetarian Lasagna (Vegetarian)
• Mini Pies (Vegetarian, Some Gluten Free)
Tuesday, June 10
Breakfast
• Fluffy Scrambled Eggs (Vegetarian & Gluten Free)
• Breakfast Potatoes (Vegetarian)
• Sausage Links
• Crispy Bacon
• Fresh Fruit Platter (Vegan)
• Bakery Assortment (Vegetarian)
Food Truck Lunch
Hy-Vee (GF options)
• Grilled Hamburgers, Hot Dogs, Brats, Chips, Cookie
Carlos O’ Kelly’s (GF, Vegetarian options)
• Taco Bar: Ground Beef, Chicken, Refried Beans, Mexican Rice, Toppings, Chips, Salsa
Greenhouse Kitchen (GF, Vegetarian options)
• Cobb Salad, Chicken Spring Roll, Steak Spring Roll, Chicken Hibachi, Steak Hibachi
Bowls of Love (GF, Vegetarian options)
• Build Your Own Acai Bowls
La Calle (GF, Vegetarian options)
• Variety of Latin American Cuisine
The Street Food Fighter
• Khao Man Gai (Thai Chicken Rice The SFF Style)
• Mongolian Beef Philly Cheesesteak
• Steak Tacos
• Pork Egg Rolls
• Crabmeat Rangoons
• Sweet & Spicy Chicken
• Chun Gai (Lao Fried Chicken with Sticky Rice & Jeow)
• Lao Pad Thai
• Steak Fried Rice
• Chicken Fried Rice On-site Boxed Lunches
• Turkey Wrap
• Chicken Salad Croissant
• Club Wrap
• Vegetarian Wrap (Vegetarian)
• All come with chips, sliced apples, cookie, and 12 oz bottled water (Vegetarian)
Main Street Mingle (See page 20)
Wednesday, June 11
Breakfast
• BYO Yogurt Parfait: vanilla & strawberry yogurt, granola, & a mix of fresh berries (Vegetarian)
• Sausage Breakfast Burritos (sausage, scrambled eggs, diced breakfast potatoes, shredded cheese)
• Bacon Breakfast Burritos (bacon, scrambled eggs, diced breakfast potatoes, shredded cheese)
• Assorted Breakfast Pizzas (sausage, bacon with egg and cheese)
• Assortment of breakfast breads and pastries (Vegetarian)
CONVENTION CENTER/FOOD TRUCK MENUS
Lunch Buffet
• BYO Salad Bar (Vegan)
• Variety of Greens and Vegetables (Vegan)
• Sliced Grilled Chicken, Diced Ham, and Crumbled Bacon
• Croutons and Fried Onions (Vegetarian)
• Assorted Dressings (Vegetarian)
• Rolls and Butter (Vegetarian)
• Penne Marinara (Vegetarian)
• Alfredo Cavatappi
• Grilled Chicken
• Meatball with Marinara
• Breadsticks (Vegetarian)
Dinner
• Veggie & Spam Kabobs (GF, and Veggie Friendly)
• Veggie Burger (Vegetarian Friendly)
• Hawaiian Meatballs (GF)
• Huli Huli Chicken (GF)
• Kalua Shredded Pork Sliders (GF)
• Clinatro Lime Rice (Vegetarian Friendly)
• LUAU Mac Salad (Vegetarian Friendly)
• Malasadas (Vegetarian Friendly)
• Pineapple Margarita Cheesecake (Vegetarian Friendly)
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» Oxygen Purity Sensor Standard on All Units
» Integrated Fire Safety Valve
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» Low 560W Power Consumption
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LEARN MORE ABOUT OUR 2025 FINALISTS
PERMOBIL Jennifer
JOIN US FOR THE 2025 HME WOMAN OF THE YEAR AWARD CEREMONY
Tuesday, June 10 • 1–1:30 p.m.
Waterloo Convention Center, Ballroom B
This award honors women who continually make a difference and exemplify their dedication within the HME industry, no matter the role they play. It’s a testament to their leadership and their importance within their field.
VGM GROUP CEO, JEREMY STOLZ
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Your Contributions Make Heartland Great
Without these great companies, Heartland Conference wouldn’t be what it is today. Don’t forget to stop by their booths while you’re here.
Platinum Sponsors
Bronze Sponsors
