AI label crucial against disinformation: Clunes

MEP South Deirdre Clune, a key gure in the European Parliament’s AI Act negotiations, has applauded the European Commission’s call for a label to identify AIgenerated content as a vital tool in countering disinformation.

e European Commission met earlier this week with representatives of dozens of global tech rms that have signed up to the EU’s is comes after the European Parliament’s Internal Market and Civil Liberties committees recently approved their rst draft response to the Commission’s AI Act proposal, which included a demand for an obligation that people are always made aware when content has been AI generated.

Code of Practice against disinformation, asking them to come up with a label to identify AI-generated texts and images to ght disinformation on their platforms.

MEP Deirdre Clune said, “I strongly welcome the Commission’s guidance for companies to build in necessary safeguards so that Artificial Intelligence (AI) services cannot be used by malicious actors to generate disinformation.

“AI services with a poten - tial to disseminate artificially generated disinformation should put in place technology to recognise such content and clearly label this to users.

“Generative AI is making rapid advances, from writing texts and code to creating ever more realistic pictures and videos. That’s why we must adopt a human-centred approach to AI, based on European ethical standards and democratic values. We shouldn’t fear AI, but rather regulate risks and this is what the Commission are demonstrating.

“While today’s announcement on labelling forms non-binding guidance for companies, I believe such steps to tackle disinformation associated with AI should be mandatory”, MEP Clune added.

The constituencies are reviewed in line with the Constitutional criteria of one TD to represent between 20,000 and 30,000 people, and the considerations set out under the Electoral Reform Act 2022.

Ireland currently has 13 MEPs representing three constituencies, Dublin, South and Midlands-NorthWest.

The Commission will review these constituencies in line with considerations set out under the Electoral Reform Act 2022.

The European Parliament is considering a proposal for one or two extra MEPs for Ireland’s constituencies, but this has not yet been confirmed.