Ways to Create a More Secure World and New Value for Businesses with Video Analytics Introduction: it is impossible to imagine doing business without the crucial and vital inputs of analytics. Today, the best-performing businesses know and value what video analytics brings and adds to their businesses success. Over time, the amount of analytics adopted has become the benchmark to make businesses succeed or fail. Be it in security footage or feeds, decision making, productivity and efficiency, analytics adds that extra punch to solid data. With the soaring and expanding growth figures for VA year after year, it is only obvious that it is gaining fast traction and usage, especially under this COVID-19 pandemic. But how does video analytics create a secure world and add value to businesses? Let us examine below: How Video Analytics Creates a Secure World and New Value for Businesses. Smart Video Systems deliver Smart Data and Enhance Safety Today, video data is acquired using smart video systems whereby different and varied video footage can be used to achieve a lot of things. Smart systems can dissect and frame data according to various requirements and adaptations. This is especially critical and vital for or in business intelligence (BI) when trying to extract vital data for application and adaptation. Video data for some is straightforward as it is moving that carry certain significance and importance. Intelligent Video Software Enhances Facial and Object Recognition For all businesses, safety and security are of paramount importance at all times. Be it securing the premises or for customers while within the businesses confines. Yet it can also be a business multiplier and growth strategy that helps to easily identify objects and items within the stores at a faster pace. That means more placement and faster services. Tracking every movement and facially being able to recognise any face within the store is a plus point for the business in overall value terms. It not secures the premises but also adds extra value beyond security