2027 TOURISM MARKETING PROGRAM
PUT YOUR BUSINESS IN THE PATH OF VERMONT TRAVELERS
2026 Vermont Inspiration Guide shown for illustration
ONE PROGRAM. TWO WAYS TO REACH VERMONT TRAVELERS. HOW THE TOURISM MARKETING PROGRAM WORKS Created through a partnership between the Vermont Chamber and the Vermont Department of Tourism and Marketing (VDTM), the Tourism Marketing Program helps your business leverage VDTM’s multimillion-dollar destination marketing investment. The Vermont Chamber produces the Vermont Inspiration Guide and participating business listings on VermontVacation.com, while VDTM’s statewide marketing inspires travel and drives travelers to the state’s official tourism resources. Participation features your business in both the Vermont Inspiration Guide and VermontVacation.com Stay & Play Directory, Vermont’s official print and digital tourism resources.
PRINT PLACEMENT
DIGITAL PLACEMENT
Vermont Inspiration Guide Travel Publication
Featured Listing on VermontVacation.com
Inspire travelers planning their trips through Vermont's yearround tourism destination marketing publication.
Connect with travelers actively planning where to stay, eat, shop, and explore through Vermont's official tourism website.
50-word listing within your Vermont region
Upgraded business profile with expanded content
Visibility in 140,000 guides distributed annually
Direct call-to-action or commission-free booking link
Distribution across all 50 states and more than 40 countries
Enhanced site visibility and geotargeted recommendations
12 months of print visibility in key U.S. and international markets
Integrated carousel placements throughout VermontVacation.com
Every package features your business in both resources, providing year-round visibility as travelers decide where to stay, dine, shop, and explore.
VISIBILITY THROUGHOUT THE TRAVELER PLANNING JOURNEY AUDIENCE, SCALE, AND PROGRAM REACH Vermont welcomes 16 million annual visitors who contribute a record $4.2 billion in visitor spending. The Tourism Marketing Program helps businesses connect with travelers as they research destinations, compare options, and plan their trips.
TRAVELER JOURNEY
INSPIRATION
PLANNING
DISCOVERY
CONNECTION
VDTM’s statewide destination marketing campaigns build interest in traveling to Vermont.
Travelers use the Vermont Inspiration Guide and VermontVacation.com to explore their options.
Your print and digital placements via the Tourism Marketing Program help travelers find your business.
Direct links provide a clear pathway to your website or commission-free booking channel.
PROGRAM REACH
140,000
37,000+
GUIDES DISTRIBUTED ANNUALLY
REQUESTED GUIDES MAILED TO TRIP PLANNERS
46,000+
1.64M+
OUTBOUND CLICKS TO VERMONT BUSINESSES
ANNUAL WEBSITE SESSIONS
GLOBAL PRINT DISTRIBUTION The Vermont Inspiration Guide reaches travelers in all 50 states and 40+ countries. Top U.S. markets: NY, MA, PA, TX, FL, NJ, CA, NC Top international markets: Canada, United Kingdom, Germany, France, and Italy
DIGITAL AUDIENCE SNAPSHOT Reach high-intent travelers actively planning Vermont trips on VermontVacation.com. Top age ranges: 25–34 and 45–54 Average session duration: 3:50 Top interests: Travel, dining, shopping, and local experiences Top states: NY, MA, FL, CT, and VA
BUILD YOUR PRESENCE ACROSS PRINT AND DIGITAL INCLUDED WITH EVERY PACKAGE 2027 VERMONT INSPIRATION GUIDE 50-word listing within your Vermont region
VERMONTVACATION.COM UPGRADED DIGITAL PROFILE Upgraded business profile with expanded content
DISPLAY ADVERTISING PACKAGES Includes the regional print listing and upgraded digital profile, plus display advertising in your regional section or a selected premium location
CHOOSE THE PLACEMENT THAT FITS YOUR BUSINESS 2027 PACKAGES AND PRICING All packages include the regional print listing and upgraded VermontVacation.com business profile shown on the previous page. Select a display advertising package to add greater prominence within the Vermont Inspiration Guide. Packages start at $850 for Vermont Chamber members and $1,190 for nonmembers.
Product
Member
Nonmember
ENTRY LISTING PACKAGE
$850
$1,190
1/12 PAGE DISPLAY AD PACKAGE
$1,200
$1,680
1/6 PAGE DISPLAY AD PACKAGE
$2,485
$3,480
1/4 PAGE DISPLAY AD PACKAGE
$3,347
$4,686
1/3 PAGE DISPLAY AD PACKAGE
$3,889
$5,445
1/2 PAGE DISPLAY AD PACKAGE
$5,588
$7,823
FULL PAGE DISPLAY AD PACKAGE
$7,650
$10,710
INSIDE BACK FACING AD PACKAGE
$9,258
$12,961
INSIDE FRONT FACING AD PACKAGE
$10,112
$14,157
INSIDE FRONT/BACK COVER AD PACKAGE
$11,137
$15,592
BACK COVER AD PACKAGE
$13,532
$18,945
Display advertising packages include placement in the 2027 Vermont Inspiration Guide in your regional section or selected premium location.
Vermont Chamber members receive preferred pricing. Contact your sales representative to learn more about membership options.
INSPIRATION GUIDE DISPLAY ADVERTISING SPECIFICATIONS Display Ad Requirements File Format
High-resolution PDF, 300 dpi or greater
Color Format
CMYK
Ad Size Specifications (Width × Height) Twelfth Page
2.25" × 2.375" (2 1/4" × 2 3/8")
Sixth Page (Horizontal)
4.625" × 2.375" (4 5/8" × 2 3/8")
Sixth Page (Vertical)
2.375" × 4.625" (2 3/8" × 4 5/8")
Quarter Page (Horizontal)
7" × 2.375" (7" × 2 3/8")
Third Page
4.625" × 4.875" (4 5/8" × 4 7/8")
Half Page (Horizontal)
7" × 4.875" (7" × 4 7/8")
Full Page Ads (Edge-to-Edge Printing) Full Page / Covers (Final Trim Size) Use these dimensions if your ad has a white background or stays inside the page margins.
7" × 9.875" (7" × 9 7/8")
Full Page (Bleed Size) Use these dimensions if your background color or imagery extends all the way to the very edge of the page.
8.25" × 11.125" (8 1/4" × 11 1/8")
Quarter page Half page
Sixth page vertical Third page Sixth page horizontal
Twelfth page
RESERVE YOUR 2027 PLACEMENT CHOOSE THE WAY THAT WORKS FOR YOUR BUSINESS Start your reservation online or contact a Vermont Chamber sales representative directly. Whichever option you choose, Marc or Nikki will follow up to confirm your placement details and next steps.
OPTION 1: START ONLINE Use the online form to provide your business information and preferred package. A Vermont Chamber sales representative will follow up to confirm your placement.
START YOUR ONLINE RESERVATION
OPTION 2: CONTACT A SALES REPRESENTATIVE Contact Marc or Nikki to discuss package options, ask questions, and reserve the placement that best fits your business. Marc Plouffe Tourism Sales Account Executive 802-825-8070 | mplouffe@vtchamber.com Nikki Muir Tourism Marketing and Sales Manager 802-613-7016 | nmuir@vtchamber.com
KEY DATES Digital listings begin going live as content is submitted in 2026 Creative and Content cut-off deadline: November 16, 2026 Payment due: February 28, 2027 In market: April 2027 through March 2028
Once your placement is confirmed, you will receive a submission link for listing copy, images, links, and advertising files.