Sponsorships and partnerships

With our partner and sponsorship policy, we want to promote awareness of sustainability and green energy and create value for the communities we operate in.

Sport and culture help bring people together in communities that create value for the individual person and society. That is why we have supported sport for many years, most notably as the main sponsor of Randers FC, a sponsorship which dates back to the early days of the club. In 2020, we added Randers HK’s women’s handball team, the Herning Blue Fox ice hockey team and various local events to our list of sponsorships.

We strive for diversity in our sponsorships, which is why we also support culture. In 2020, we did so through our sponsorship of the Værket venue in Randers and its wide range of cultural events, from opera and ballet to music concerts, theatre productions and shows for the entire family. We also raised money for the ‘Broen’ project – a social project for disadvantaged children in Randers. In the future, we will give priority to supporting activities for disadvantaged children.

For us, citizenship and social responsibility are about building a mutual and value-creating relationship between Verdo and the rest of society. We therefore get involved where we can make a difference. Even a small helping hand can have a big impact on the individual person and the local community. As a result, we will work to ensure a greater breadth in our sponsorships in 2021. This will mean that we will have to slightly scale back our support to some of those who have received large donations in the past to enable us to support small players and passionate individuals in the local community.

Conclusion Our employee benefits help to make Verdo an attractive place to work and have ensured successful recruitment of more apprentices and students. We recruited more female managers in 2020, but unfortunately did not meet our target at all levels.

The same applies to our supervisory boards, where the gender distribution is very unequal. For several years, we have encouraged our female talents to run for the employee-elected positions on the Supervisory Board. Likewise, Verdo has been calling on the Board of Representatives to focus on the underrepresented gender when appointing the Supervisory Board.

Based on the positive feedback we have received on our sponsorships, we have succeeded in giving something back to the local communities we are part of. We make a difference to culture, sport and in respect of our corporate social responsibility.