Social Media Marketing

Social Media Marketing with Whitney Diaz

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Introductions, expectations • Your name and business/organization.

• What is your experience with social media?

• What do you want to get out of this

workshop?

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Social Media Revolution

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Watch: Social Media Revolution 2011 http://www.youtube.com/watch?v=3SuNx0UrnEo

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Traditional Marketing vs.

Social Media Marketing • Traditional Marketing:

Pushes customers/consumers to action.

All about you and how great you are.

• Social Media Marketing: Pulls customers/consumers in.

All about customers and prospective customers, what they want and what they’re interested in.

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No. 1 Social Media Rule for business

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No. 1 Rule: Have a Plan • Research. Are your customers using social media?

Which sites? How are they using it?

• Define your goal(s).

This should be a broad statement that ties back to your business goals, mission.

• Define objectives.

Detailed action statements with a timeline and measurable outcomes.

• Plan out tactics.

How you will reach your objectives and goal, through actions, a purpose, a schedule and measurable results.

• Implement and evaluate.

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What You Can Do Today: 5 Tips

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Social Media: Five Tips 1. Have a plan.

2. Post daily. (You can schedule content via third-party platforms, like HootSuite or TweetDeck) 3. Listen, monitor, respond daily.

4. Produce compelling content.

5. Focus.You can’t be everywhere and do everything.

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California’s Facebook Demographics 6 5.1

4.5 3.8

Men on Facebook (in millions) Women on Facebook (in millions)

4.8

3.9

3

3.1

3.4 2.2

1.5

2.5 1.8

1.5

0

18-24

25-34

35-44

45-54

55+

Source: Facebook Wednesday, March 14, 2012

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Defined

The world’s largest social networking platform that connects people with friends, colleagues, businesses, etc.

Profile vs. Page vs. Group A profile is for people. It’s a two-way street. Users need to accept friends or request friends.

A page is for brands or businesses. Open-ended. Users can just “like” or “subscribe” to the page.

A group is for exclusive, private groups, like families, teammates, coworkers. Users need permission to join and must be accepted by a group administrator.

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Five Tips

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Five Tips

1. Create a branded page. (If you have a profile for your business, you can merge it into a page. If you have a group for your business, you’ll have to create a page.)

2. Get a vanity URL. (www.facebook.com/VerdinVision) 3. Like other pages and engage with them.

4. Use multimedia to engage your audience.

5. Place a Like button on your website.

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A microblog that allows users to share short messages publicly.

140 Million tweets are posted daily.

Of online adults:

• 13% use Twitter (up from 8% in 2010) • 14% of men use Twitter • 11% of women use Twitter • 9% white ethnicity, 25% black ethnicity, 19% hispanic ethnicity • 15% in urban areas, 14% suburban areas, 7% in rural areas

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Five Tips

1. Follow others and they may follow you.

2. Speak to your audience - segment if necessary.

3. Reply to other Tweets.

4. Determine appropriate frequency of Tweets.

5. Use hashtags to join or start conversations.

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Break time: ! 10 minutes

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Next up: Linkedin and YouTube

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Source: LinkedIn

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Five Tips !

1. Create a professional profile.

2. Increase connections.

3. Create a company profile and post updates regularly.

4. Feed blog, Twitter posts to Linkedin company and professional profiles.

5. Answer questions and join groups.

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A video-sharing website on which users can upload, share, view and comment on videos.

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Five Tips !

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Five Tips !

1. Create a branded channel.

2. Create a content calendar of videos to film, upload.

3. Upload engaging, creative videos that are geared toward your audience and help meet your goals.

4. Stream to social media platforms.

5. Don’t neglect your channel.

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Case study • Blendtec - Will it Blend? Viral Marketing

Campaign.

• Started with marbles (http://youtu.be/

3OmpnfL5PCw), led to 700% increase in sales since the campaign started in 2006.

• There are more than 188 million views of

Blentec’s117 videos.

What can we learn? Content is king.

Create unique content that will pull Wednesday, March 14, 2012

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And Others...

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Social Media Strategy Jump start your social media plan today.

5 Questions to Answer Before Creating your Social Media Strategy.

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Recap • # 1 Rule • Facebook tips.

• Twitter tips.

• Linkedin tips.

• YouTube tips.

• Jumpstart your social media strategy.

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Questions?

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