WHO + HOW // WHOW - Vera Teh's Portfolio

WHO + HOW // WHOW Vera Teh’s Portfolio

WHO am I ?

WHO are you looking for ?

WHO +

/ I make that I can make things that makes you says ‘WHOW’ !

WHO

+ HOW

//

OW

HOW can I improve myself?

HOW can I help you?

INDEX } Brand Identity } Packaging } Publication } Advertising

}

What

04-05 06-19 20-35 36-55 56-81 82-90 100-109 111-109 110-113 114-127

SAY HELLO } Beyond Songket } Bake Well } Real Films } NGO Global Water Conference 2017 } MTN Colors Spray } Casahana Mooncake Maze } Numerics } Wildest Dream } Heinz Brings The ONG } WHO

BRANDING

BRANDING

BRANDING

BRANDING

PACKAGING

PACKAGING

PUBLICATION

PUBLICATION

ADVERTISING CAMPAIGN

00

Y O

Hello.

My name is Vera Teh Graphic Designer, graduated from The One Academy Bandar Sunway, Based in Kuala Lumpur, Malaysia

SAY HELLO

} Born in 7th Oct, 1996 } Completed Diploma in Advertising and Graphic Design at The One Academy, Penang from May 2014 - May 2017 } Work as in-house designer at RunYummy Sdn.Bhd from June 2017 - 1st Jan 2018 } Starts BA (HONS) Graphic Design courses at The One Academy Bandar Sunway from May 2018 til May 2020 } Won Bronze in Kancil Student Awards 2019 // } A Challenger } A Thinker } A Observer // } Graphic Designer } verateh1007@gmail.com } +6012 - 487 0326 } behance.net/verateh1007/ //

SA HELLO

01 BEYOND SONGKET } Songket is the fabric that belongs to brocade family of textiles, it is the fabric that hand-woven in silk or cotton, by weaving the metallic thread on the dark color fabric. Songket is always the symbol of wealthy and it is only can be used by royal family members. For civillians, , songket only can be founded during important functions such as wedding ceremonies.

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Beyond Songket is an exhibition that collaborate with Yayasan Tuanku Nur Zahirah (YTNZ) as our client that aiming at exhibit introduce and educate the younger generations about songket by portraying songket unconventionally. The visitors of this exhibition will experience seeing traditional songkets with new eyes and learn how songket can have endless boundaries and how it can transcend over times. } Branding } Event } Yayasan Tuanku Nur Zahirah (YTNZ) } Graphic Design } 14 Weeks } 2018-2019

BRANDING

Beyond Songket Branding

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Beyond Songket

Branding

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VISUAL DEVELOPMENT //

+ Songket.

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Geometric Shapes.

Beyond Songket Four geometric shapes which are triangle, rectangle, parallelogram and diamond shape that used to form the songket weaving patterns, it represents that through looking at songkets not only normal weaving lines can be found, but also other shapes that formed by the weaving lines other than the weaving patterns. The visual represents concept of this exhibition that the visitors may discover new things more than just songket fabric through this exhibition.

Branding

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VISUAL DEVELOPMENT //

The variation of the songket weaving pattern that apply on the posters are the actual weaving pattern that will show on the real songket.

COLOR PALETTE // CMYK 31 100 97 35 RGB 119 22 16 HEX #771610

CMYK 100 79 24 9 RGB 22 64 120 HEX #163f77 12

CMYK 31 100 97 35 RGB 22 64 16 HEX #1d1d1b

Beyond Songket

CMYK 6 40 89 0 RGB 73 20 68 HEX #eda52a

CMYK 0 RGB 100 HEX

0 0

0 0 0

Branding

Vera’s Portfolio

TYPEFACE CHOICES //

ROBOTO BOLD

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ROBOTO MEDIUM

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ROBOTO REGULAR

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

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ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

WHO + HOW // WHOW

CRIMSON TEXT BOLD

EXHIBITION POSTER //

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Beyond Songket

Branding

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ENVIROMENTAL DESIGN //

( LEFT ) The wall directory in the exhibition hall.

ENVIROMENTAL DESIGN //

16 ( LEFT & TOP ) The toilet signage.

Beyond Songket Branding

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EVENT MERCHANDISE //

( LEFT & TOP ) A series of merchandise that include free drinking water and button badges that comes with a tote bag that will distribute during the exhibition to the visitors.

( LEFT ) A series of tote bag design that will distribute to the visitors during the exhibition.

ONSITE DESIGN //

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Beyond Songket

Branding

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02 BAKE WELL

}

BRANDING

Bake Well Supplies Sdn Bhd is a bakery established in 2002, the headquater was in Batu Caves, Selangor. They supplied fresh, clean and wide variety baking ingredients. With the loyal support of customers and suppliers, the business later grown to total 4 outlets, which team up and aim to provide the customers excellent products and services.

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The project was aiming at rebrand the bakery’s branding, and teenagers as the target audiences to encourage and attract more young consumers. The overall design tone and manner of the rebranding are more to cozy. A set of corporate stationary and a series of enviromental design was create for this project. } Branding } Re-branding } Bake Well Sdn. Bhd } Graphic Design } Personal Project } 14 Weeks } 2018

Bake Well Branding

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LOGO DEVELOPMENT //

+ Bread Dough.

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Bake Well

The logo was inspired by combining the dough and self wrote brush lettering for both the primary and secondary logo.

Brush Lettering.

Branding

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PRIMARY LOGO DESIGN //

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Primary logo design.

The grid of the primary logo.

The single color reverse version of the logo.

The black and white version of the logo.

SECONDARY LOGO VARIATION //

Grid of the Secondary Logo.

The single color variation of the secondary logo.

The black and white version of the logo.

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Secondary logo design.

Bake Well Branding

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MOTIF ELEMENT DESIGN //

sprinkles are combine to use as the element design that will apply in the corporate identity and other merchandise of the bakery.

COLOR PALETTE //

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CMYK 31 100 97 35 RGB 119 22 16 HEX #771610

PTNU

173-16 U

PTNC

173-16 C

CMYK 100 79 24 RGB 119 64 120 HEX #163f77

PTNU

55-2 U

PTNC

55-2 C

PTNU

18-9 U

PTNC

18-9 C

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CMYK 31 100 97 35 RGB 119 22 16 HEX #1d1d1b

Bake Well

The use of the color represents the colors of dough and the sprinkles, telling the occupation of Bake Well.

Branding

Vera’s Portfolio

TYPEFACE CHOICES //

Louis George Café Bold Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Louis George Café Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Louis George Café Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

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ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

WHO + HOW // WHOW

Louis George Café Bold

CORPORATE IDENTITY //

28 Bake Well Branding

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SIDE MERCHANDISE //

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Bake Well

Branding

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ENVIROMENTAL DESIGN //

32 Bake Well Branding

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ONSITE DESIGN //

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Bake Well

Branding

Vera’s Portfolio WHO + HOW // WHOW 35 ( TOP ) A website was created for the bakery.

03 REAL FILMS }

BRANDING

Real Films SDN BHD is a production company founded by Director Saw Teong Hin, based in Kuala Lumpur, Malaysia.

The company was focusing on the production of movies, produced several awarded movie such as Puteri Gunung Ledang” (2004), “You Mean the World to Me” (2017).

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The project is a group re-brand project that works with my Diploma course classmate around 2016 and 2017, aiming at rebranding the Real Films SDN.BHD by redesign a brand new logo, a set of cooperate stationary, a logo guidebook. Besides, a series of merchandise and key visual posters are designed to promote the new movie ‘You Mean the World To Me’ directed by Mr Saw.

Real Films

} Branding } Re-branding } Real Films } Graphic Design } Group Project } 14 Weeks } 2016-2017 } Group Members } Lee Zun Tat } Amanda Ooi } Koh Jia Yun } Teh Xiaoyun

Branding

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LOGO DESIGN DEVELOPMENT //

+ Carousel 38

//

Old Photo Film Tape.

Real Films Branding

Carousel stands for the meaning with endless looping in connecting everything the wish of the founder that every audience will enjoy during the show.

Vera’s Portfolio WHO + HOW // WHOW

PRIMARY & SECONDARY LOGO DESIGN //

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Primary logo design.

Secondary logo design.

CORPORATE IDENTITY //

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Real Films

Branding

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CORPORATE IDENTITY //

CORPORATE IDENTITY //

42 Real Films Branding

The logo guideline book.

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SIDE MERCHANDISE //

The popcorn packaging, paper bag packaging and paper wristband.

‘YOU MEAN THE WORLD TO ME’ MOVIE POSTERS //

44 Real Films Branding

The top three are the key visual posters fo

or the movie ‘You Mean The World To Me’

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‘YOU MEAN THE WORLD TO ME’ MOVIE POSTERS //

46 Real Films Branding

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ENVIROMENTAL DESIGN //

48 Real Films Branding

Vera’s Portfolio WHO + HOW // WHOW 49 The placement of the movie posters at several places to promote the movie

ENVIROMENTAL DESIGN //

50 Real Films Branding

Vera’s Portfolio WHO + HOW // WHOW 51 Beside visual posters, the backdrops and stage are designed for the premiere screen debut of the movie ‘You Mean The World To Me’

‘YOU MEAN THE WORLD TO ME’ MOVIE MERCHANDISE //

52 ( TOP ) The watertumbler design.

Real Films Branding ( TOP ) The button badges.

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( LEFT ) The nametag holder.

( RIGHT ) The towel design.

( TOP ) The limited edition premiere screen debut ticket design.

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( TOP ) The notebook design.

Real Films Branding ( TOP ) The popcorn packaging design.

Vera’s Portfolio WHO + HOW // WHOW 55 ( TOP ) The T-shirt design.

( TOP ) The totebag design.

04 NGO GLOBAL WATER CONFERENCE 2017 } BRANDING

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The project is a group branding project that I work with my classmates during my Diploma courses around 2016 and 2017 in The One Academy Penang.

NGO Global Water Conference 2017

NGO Global Water Conference is a virtual water conference campaign helded by NGO and collaborating with six countries which they are Thailand, Malaysia, Indonesia, South Korea and India. The conference is aiming at discuss and solve the water pollution problem of these countries and raise awareness about water pollution. A set of corporate stationery was designed for this project and comes along with a logo guidebook. Beside, a series of visual posters and merchandiseare also designed to promote the Global Water Conference. } Branding } Campaign } Graphic Design } Group Project } 14 Weeks } 2016-2017 } Group Members } Lee Zun Tat } Amanda Ooi } Koh Jia Yun } Teh Xiaoyun

Branding

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PRIMARY LOGO DESIGN //

Primary logo design.

Primary logo Guideline.

58 NGO Global Water Conference 2017

The black and white version of the logo.

Branding

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SECONDARY LOGO VARIATION //

Secondary logo design Construction.

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Secondary logo design.

Secondary logo and color variation.

LOGO DEVELOPMENT //

+ 60 The number 6.

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Water molecules.

NGO Global Water Conference 2017 The number six in the logo represents the six countries that will participate in the represent the water (H2O) coumpound which is hydrogen and oxygen molecules.

Branding

PTNU

126-5 U

PTNC

126-5 C

CMYK 65 0 35 0 RGB 73 192 182 HEX #49c0b6

PTNU

130-5 U

PTNC

130-5 C

CMYK 30 0 10 0 RGB 175 223 228 HEX #afdfe4

PTNU

121-3 U

PTNC

121-3 C

CMYK 30 35 100 0 RGB 188 158 51 HEX #b3983d

PTNU

5-15 U

PTNC

5-15 C

CMYK 0 20 80 0 RGB 255 204 78 HEX

PTNU

7-7 U

PTNC

7-7 C

CMYK 0 10 45 0 RGB 255 227 156 HEX

PTNU

10-3 U

PTNC

10-3 C

The use of the colors for the identity above represents the aim of the water conference is to turn the polluted water (Yellow color palette) to clean and clear water ( Green color palette ).

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CMYK 75 25 45 0 RGB 62 148 46 HEX #3e9492

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COLOR PALETTE //

CORPORATE IDENTITY //

62 NGO Global Water Conference 2017 A set of cooperate stationary include clear folder, button badges, pen, notebook and nametag holder.

Branding

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WHO + HOW // WHOW

CORPORATE IDENTITY //

The logo guidebook ( TOP ) and event booklet ( BELOW ) that will distribute during the conferences which talk about water saving tips.

VISUAL POSTER DESIGN //

64 NGO Global Water Conference 2017

The key visual posters (TOP 3) for the con are Thailand, China, India, South Branding

nferences include six contries. The countries h Korea, Indonesia and Malaysia.

Vera’s Portfolio WHO + HOW // WHOW 65

VISUAL POSTER DESIGN //

66 NGO Global Water Conference 2017

The key visual posters (TOP 3) for the conf are Thailand, China, India, South Branding

ferences include six contries. The countries h Korea, Indonesia and Malaysia.

Vera’s Portfolio WHO + HOW // WHOW 67

VISUAL BANNER DESIGN //

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NGO Global Water Conference 2017

Branding

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ENVIROMENTAL DESIGN //

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NGO Global Water Conference 2017

Branding

Vera’s Portfolio WHO + HOW // WHOW 71 ( LEFT 1 and 2 ) Lampost Template credit to Graphic Google.

( LEFT )The placement of the posters and banner during day time. It will look like normal posters and banners during daytime.

ENVIROMENTAL DESIGN //

72 ( TOP ) Poster Template credit to Freepik.com.

NGO Global Water Conference 2017 ( TOP ) Poster Template credit to Freepik.com.

Branding

Vera’s Portfolio WHO + HOW // WHOW 73 ( TOP ) Poster Template credit to Freepik.com.

( TOP 4 )The placement of the posters and banner during night time. Some posters and banners will be printed on semi transparent materials such as perspect, and they are installed with lightbox. The semi transparent materials and the lightbox will make the posters and banners become backlit banners and posters.

EXHIBITION DESIGN //

74 ( TOP ) The main entrance of the conference

NGO Global Water Conference 2017 Branding

Vera’s Portfolio WHO + HOW // WHOW 75 ( TOP ) The design of the concert ticket

( LEFT 3 ) The design of the virtual exhibition of the conferences

WEBSITE DESIGN //

76 NGO Global Water Conference 2017 ( TOP ) The Overall of Website Design.

Branding

Vera’s Portfolio WHO + HOW // WHOW 77 ( LEFT and BOTTOM ) A website was design to tell audience more about the Global Water Conference details.

SOCIAL MEDIA DESIGN //

78 NGO Global Water Conference 2017 ( TOP ) Sponsored Page was created to promote the apps

Branding

Vera’s Portfolio WHO + HOW // WHOW 79 ( BOTTOM ) Countdown page was prepared for website

SOCIAL MEDIA DESIGN //

80 NGO Global Water Conference 2017 ( TOP ) The interface design of the Global Water Conference App.

Branding

Vera’s Portfolio WHO + HOW // WHOW 81 ( BOTTOM ) The Youtube Banner Design.

05 MONTANA COLORS MINI SPRAY PLANNING KIT } PACKAGING

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Montana Colors, also called MTN Colors is a spray paint company founded in 1994 by a group of paint industry innovators from Barcelona, Spain.

The company aiming at create and providing safe, high quality and wide variety choicesof spray paints for mural artists and consumers. planning kit was design for street art supplies and equipment. A newbie street art planning kit was designed for mural artist new bloods. This street art planning kit includes two small montana colors spray can, a small sketchbook, an apron and a stencil design.

The artstyle that choose to apply for this project are black and white doodling, which represents the new blood of the mural arts are colorless

Montana Colors Mini Spray Planning Kit

planning kit is a coloring packaging that allow anyone color their own favorite colors on the doodle of the packaging by using any color tools, like how the mural artists create their own artwork by using their own favorite colors. } Packaging } Montana Colors } Street Art } Graphic Design } Personal Project } 14 Weeks } 2019

Packaging

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VISUAL DEVELOPMENT //

84 Montana Colors Mini Spray Planning Kit

The elements that apply on the doodle are combining Malaysian cultural insights with the doodle artstyles.

Packaging

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PACKAGING DESIGN //

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Montana Colors Mini Spray Planning Kit

Packaging

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PRODUCT DESIGN //

PRODUCT DESIGN //

88 ( TOP ) The mini spray can design which include in the packaging box. The color apply on the doodle stands for the color of the mini spray. ( BELOW ) The stencil design.

Montana Colors Mini Spray Planning Kit Packaging

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SIDE MERCHANDISE //

( TOP ) The sketchbook design.

( BELOW ) The Apron wrap with the wrapping paper.

06 CASAHANA MOONCAKE MAZE } PACKAGING

Casahana is the key brand under HYT Food Industries which focus on making oriental pastries such as mooncakes for Mid 90

Food Industries, they provide Halal mooncakes and innovate in looking for new choices design is aiming the kids and parents as the main target audience. The concept of the packaging design is combining the mini maze board game and the mooncake packaging.

Beside enjoying the mooncake, the board game also bring entertainment to the family. The packaging is aiming at Casahana can also be a family oriented product.

Casahana Mooncake Maze

} Packaging } Casahana Mooncake } Graphic Design } Personal Project } 14 Weeks } 2018

Packaging

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VISUAL DEVELOPMENT & BACKGROUND STORIES //

92 Casahana Mooncake Maze

Mid-Autumn Festival is a Festival which full of mystery legend and myth. As the target audience is the children, the front panel design tells the background story of these myth by showing the illustration.

Although there are three design for the packaging panel, the illustration of the choices of the front panel design.

talks about the maiden of the moon whom stay alone on the moon ( RIGHT TOP ) The second panel talks about a jade rabbit that keep making medcine alone on the moon. ( RIGHT BELOW ) The third illustration talks about the woodsman whom keep chopping a tree on the moon.

Packaging

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PACKAGING CONCEPT //

+ 94

Maze.

Board Game.

Casahana Mooncake Maze

Beside just a mooncake box packaging, the combining of the maze board game and the packaging is the selling point of this project.

Other than just two mooncakes, a mini maze boardgame was include inside the packaging as a free gift to attract children persuade the parents to purchase the mooncakes for their children.

Packaging

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PACKAGING DESIGN //

PACKAGING DESIGN //

96 Casahana Mooncake Maze ( TOP ) After remove the outer jacket of the packaging, a mini maze board game was show inside, and there will have two mooncakes below the board game.

Packaging

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BROCHURE DESIGN //

( TOP ) Promotional items like brochure with catalogues and details about the other branches to allow the customers to choose their favourite mooncakes.

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Casahana Mooncake Maze

Packaging

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ONLINE & OFFLINE BANNER DESIGN //

07 NUMERICS } Plato says, numbers are the highest degree of knowledge, it’s the knowledge itself.

Numerics is a publication design which was get inspired by Plato’s quotes. The publication take times around 14 weeks, making research, recollect, rearrange and introduce the culture references of the numbers in western and oriental societies.

The layout design of the publication aiming at telling the readers through typography and numbers about the culture references each of the numbers.

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The publication of this project was designed for Fine Paper Takeo Sdn.Bhd, a paper company in Malaysia to promote the paper, and will bring the readers know the origins, the culture references and learn more numbers. } Publication Design } Layout Design } Fine Paper Takeo } Graphic Design } Personal Project } 14 Weeks } 2018-2019

PUBLICATION

Numerics Publication

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PUBLICATION AND LAYOUT DESIGN //

102 Numerics (TOP) There is no binding for the book and it is rolled up like newspaper publication.

Publication

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Numerics

Publication

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( TOP & MIDDLE ) Part of the layout of the publication

106 Numerics

( BELOW ) The layout design that talks about the culture reference of number 6 that design in upside down.

Publication

Vera’s Portfolio WHO + HOW // WHOW 107 ( TOP & BELOW ) The cultural references each of the numbers were introduced pages by pages

SIDE MERCHANDISE //

108 Numerics

(TOP and RIGHT) The paper calender that will come with the publication as a gift.

Publication

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08 THE WILDEST DREAM }

PUBLICATION

What is your wildest dream ever?

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‘The Wildest Dream’ is a storybook publication written for teenagers, talking about a young girl enter in a twisted fairy tale world. When she mentioned that she is facing a danger again and again, the heroine keep trying her best to twist the plot of the fairy tale tend to escape from the world.

The layout design of the publication was come with water of the story of the heroine, found out her twisted adventure was just a wildest dream in her life ever.

The Wildest Dream

} Publication Design } Layout Design } Graphic Design } Personal Project } 14 Weeks } 2018

Publication

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LAYOUT DESIGN //

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The Wildest Dream

Publication

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09 HEINZ BRINGS THE ONG! }

ADVERTISING CAMPAIGN

Heinz is an American food processing company founded by Henry J. Heinz. The company keeps provide high quality, great taste food and become a worldwide beloved food processing company. However, Heinz Ketchup has never gained any market popularity in Malaysia market because it lacks of Malaysian culture insight in the branding and advertising that may catch Malaysian’s attention.

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In Malaysian Chinese culture, Chinese are obsessed with the colour red, so Heinz sees an opportunity to engage this group of people and aim to tell them that ketchup can bring about the Ong (Prosperity) in their lives. By combining the Malaysian chinese cultural insight, the campaign comes out the idea Heinz Brings ONG. } Advertising Campaign } Heinz } Graphic Design } Group Project } Student Kancil 2019 Bronze } 14 Weeks } 2019

HEINZ Brings The ONG Advertising Campaign

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VISUAL DEVELOPMENT //

116 HEINZ Brings The ONG Advertising Campaign

The illustration apply are all vector illustration, showing the reunion dinner scenes that will appear during Chinese New Year.

Vera’s Portfolio WHO + HOW // WHOW The illustration shows the busy scene in kitchen during Chinese New Year Eve.

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The illustration shows adults and kids enjoying snacks during Chinese New Year by applying Heinz ketchup.

POSTER DESIGN //

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HEINZ Brings The ONG

Advertising Campaign

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WHO + HOW // WHOW

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HEINZ Brings The ONG

Advertising Campaign

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SOCIAL MEDIA POST DESIGN //

( TOP ) The online posters that will appear on social websites.

ONGROUND EVENT CAMPAIGN //

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HEINZ Brings The ONG

Advertising Campaign

Vera’s Portfolio WHO + HOW // WHOW 123 ( TOP ) The mockup of the onground event campaign. The audiences will be invited to middle of the stage and paint the white table clothes on the table at the centre of the stage by using the ketchup provided on spot to reveal the hidden blessings.

ONLINE EVENT CAMPAIGN //

124 HEINZ Brings The ONG

1

2

Advertising Campaign

( 1 & 2 ) The apps that provide for the audience can’t make it to the onground event, the audience may start the game by touching the Heinz ketchup bottle on the screen to squirt the tomato ketchup.

Vera’s Portfolio WHO + HOW // WHOW 125

3

4

( 3 & 4 ) The secret blessings were revealed a few seconds after smudging the ketchup, and the audience may share it to social media sites after done.

ONSITE DESIGN //

126 HEINZ Brings The ONG

( TOP ) The onsite website was created to describe the event to public

Advertising Campaign

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WHO + HOW // WHOW

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THANK YOU

} XIE XIE NI } Terima Kasih } Nice to meet you } Any comments or feedback?

} 2016 - 2020 } Portfolio } BA (HONS) Graphic Design // } Branding } Packaging Design } Publication } Typography } Advertising Campaign } Onground Advertising Campaign } Digital Advertising Campaign // Thank You