Hewitt Brand Guide

BRAND GUIDE www.hewittrad.com

WHO WE ARE At Hewitt, we strive to be the leader in high-quality waterfront solutions. We manufacture industry-leading docks, lifts, and related marine products designed for durability, innovation, and ease of use. With over 50 years of experience, we take pride in crafting products that withstand the elements while enhancing your waterfront experience. Our commitment to superior engineering, customer satisfaction, and expert craftsmanship ensures that every Hewitt product is built to perform—season after season. Our American Made products are manufactured in Nicollet, MN and we proudly serve the United States and Canadian markets. Whether for residential, commercial, or recreational use, Hewitt provides the strength, reliability, and ingenuity that customers trust.

COMPANY VISION Enhance every waterfront experience, elevated by innovative and reliable solutions. We strive to be the leading provider of premium docks, boat lifts, and related marine products, setting the standard for excellence in design, durability, and customer satisfaction, while preserving the beauty of our natural waterways for generations.

TABLE OF CONTENTS Overview ......................................... 4 Official Logo ................................... 6 Logo Usage..................................... 7 Logo Prohibited Use ................... 9 Typography..................................... 10 Color Guidelines ........................... 11 Color Tones..................................... 12 Application Usage........................ 13

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HEWITT STYLE GUIDE Our brand is known to marine dealers worldwide as a leading producer of docks and boat lifts. Hewitt’s innovative designs and durable construction are the industry’s finest. Hewitt strives to provide products ideal for many waterfront lifestyles and remains the trusted name for quality docks and lifts.

The following guidelines have been established as the approved representation of Hewitt.

Hewitt’s graphic identity should be managed with consistency and discipline across all communication materials. Proper reproduction of these marks protects and strengthens the integrity of the Hewitt brand.

These guidelines provide direction for commercial vendors for all elements of Hewitt’s graphic identity including logos, wordmarks and color reproduction.

Commercial vendors are required to obtain necessary permission to reproduce or distribute any and all marks pertaining to Hewitt.

Reproduction of any logos or wordmarks is prohibited without Hewitt’s approval.

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OUR LOOK Our look represents our heritage, commitment to quality and innovation, as well as our mission, vision, and values.

Our visual identity includes Logo, Wordmark, Color Palette, Typography, Tagline.

BRAND NAME

CONTACT

The prominent identifier used for the company and its business units is Hewitt. This identity will be used where/when a corporate name is used and/or needed. The legal name is Hewitt Machine & Manufacturing, Inc. but for advertising purposes Hewitt must always be used.

For additional information regarding the use of the Hewitt brand, please contact: Hewitt Marketing Josh Swanson Email: josh.s@hewittrad.com Toll-Free: (800) 544-2067 Ph: (507) 225-3421

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OFFICIAL HEWITT LOGO The official logos and wordmarks should be used for all Hewitt applications. Each logo should only be used as an independent and isolated stand-alone graphic. Never group logos or individual graphic elements together as a reconfiguration of the logo.

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LOGO USAGE The Hewitt logo is a standardized graphic representation of the Hewitt name. It is a custom-designed logo that provides immediate identity recognition. As the primary graphic symbol that identifies Hewitt, the logo must appear on all publications, websites, and other visual communications developed for Hewitt external audiences.

▪ Use only approved, unaltered versions of the logos ▪ Prioritize the use of the full-color logo when possible ▪ Do not recreate the logo ▪ Must always have the “Excellence by Design” tagline when displayed larger than 2” wide ▪ Must always be at least 1” wide on printed materials ▪ Must always be at least 72 pixels for digital use

A1:

A2:

A1 & A2 Main Logo Horizontal or Vertical: 2C and 1C on White, Vegas Gold, Hewitt Blue, and Black backgrounds.

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LOGO USAGE (CONT) A3 Wordmark Logo.

Note: When smaller than 2” wide remove tagline.

A4 Icon Only Logos:

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LOGO PROHIBITED USE ▪

Graphic Modifications: Do not recreate or modify the logo in any manner. Do not move or resize the individual elements separately. Colors should not be substituted, screened or converted to a gradient.

▪

Reverse Color: The logo colors should not be swapped, altered or reversed when placed on a light or dark background.

▪

Key Line: Do not add a key line (outer border) to the logo.

▪

Distortion: Do not stretch, skew or rotate the logo. When re-sizing, make sure that the width to height aspect ratio is the same. Maintain a 0° angle for reproduction.

▪

Addition: Do not add graphic elements or text to the logo.

▪

Busy Backgrounds: Avoid the use of the logo on busy backgrounds including photos or textures.

▪

Screens and Watermarks: Do not screen or watermark the logo or place text over the logo. Logos should maintain the same color values listed in the color reproduction section of this manual.

▪

Low Resolution: Do not use versions of the logo obtained from the Web, or from scanning previously printed materials.

▪

Old logos: Do not use old Hewitt logos.

Substituted Color

Skewed

Shortened

Busy Background

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TYPOGRAPHY Primary Font:

Secondary Fonts:

Use this font in all caps for all headings and major text elements.

Use this font for subheadings and smaller elements.

TUNGSTEN NARROW SEMIBOLD Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890

Titillium Web Bold Regular Light

Gotham HTF Bold Book Light

Body Paragraph Font: Use this font for body paragraph text.

Titillium Web Regular Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890

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COLOR GUIDELINES The Hewitt color palette unifies our communications and is a powerful tool for building brand recognition. To ensure consistent colors when using process colors for full-color printing, use the CMYK equivalents listed for color definitions. When using colors for digital display, use Hex or RGB. ▪ Do not use colors outside the brand palette.

▪ Do not use primary colors for text on busy backgrounds.

Primary Brand Colors

Secondary Brand Colors

HEWITT BLUE PANTONE 2955 C HEX # 003C64 RGB 0, 60, 100 CMYK 100, 45, 0, 60

HEWITT CUSTOM PANTONE 222 C HEX # 612347 RGB 97, 35, 71 CMYK 45, 96, 47, 34

HEWITT LABELS REFLEX BLUE HEX # 2E3778 RGB 46, 55, 120 CMYK 100, 93, 14, 12

VEGAS GOLD PANTONE 7502 C HEX # CDBC96 RGB 205, 188, 150 CMYK 0, 11, 34, 19

HEWITT DISTRIBUTION PANTONE 348 C HEX # 39834A RGB 57, 131, 74 CMYK 97, 22, 100, 9

WATER RACEWAY PANTONE PROCESS BLUE HEX # 0782C7 RGB 7, 130, 199 CMYK 100, 35, 0, 0

HEWITT COMMERCIAL PANTONE 7698 C HEX # 54738B RGB 84, 115, 139 CMYK 79, 47, 32, 6

Intermediate Brand Colors

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COLOR TONES When printing color tones of the Hewitt color paletts use the converted CMYK color codes shown below.

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100%

CMYK 100, 45, 0, 60

CMYK 0, 11, 34, 19

CMYK 45, 96, 47, 34

CMYK 97, 22, 100, 9

80%

CMYK 80, 36, 0, 48

CMYK 0, 9, 27, 15

CMYK 36, 77, 38, 27

CMYK 78, 18, 80, 7

60%

CMYK 60, 27, 0, 36

CMYK 0, 7, 20, 11

CMYK 27, 58, 28, 20

CMYK 58, 13, 60, 5

40%

CMYK 40, 18, 0, 24

CMYK 0, 4, 14, 8

CMYK 18, 38 19, 14

CMYK 39, 9, 40, 4

20%

CMYK 20, 9, 0, 12

CMYK 0, 2, 7, 4

CMYK 9, 19, 9, 7

CMYK 19, 4, 20, 2

100%

CMYK 79, 47, 32, 6

CMYK 100, 93, 14, 12

CMYK 100, 35, 0, 0

80%

CMYK 63, 38, 26, 5

CMYK 80, 74, 11, 10

CMYK 80, 28, 0, 0

60%

CMYK 47, 28, 19, 4

CMYK 60, 56, 8, 7

CMYK 60, 21, 0, 0

40%

CMYK 32, 19, 13, 2

CMYK 40, 37, 6, 5

CMYK 40, 14, 0, 0

20%

CMYK 16, 9, 6, 1

CMYK 20, 19, 3, 2

CMYK 20, 7, 0, 0

APPLICATION USAGE The Hewitt logo should be applied consistently across all branded materials, including labels, warnings, packaging, and signage. To maintain legibility and brand integrity, the logo must always have sufficient contrast against its background. On dark surfaces, use the white version of the logo. When placed on light backgrounds, use the primary brand colors as specified in this guide. Avoid distortion, unauthorized color changes, or modifications that compromise brand recognition.

CAUTION

BDD-99591-000.000L

Read and understand all information in owners manual before assembling, installing or operating dock.

DANGER PLEASE CHECK ALL FITTINGS. THEY MAY HAVE COME LOOSE DURING SHIPPING. PROLONGED EXPOSURE (6 MONTHS OR LONGER) TO SUNLIGHT OR HEAT ON CYLINDERS WITHOUT OIL MAY CAUSE DAMAGE TO O-RINGS AND SEALS.

THIS WILL VOID WARRANTY.

PART# BDH-99576-000.000S

Manufactured and Distributed by: HEWITT MACHINE & MFG., INC. NICOLLET, MINNESOTA 56074 BDD-99590-000.000S

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