THE BUSINESS OF INFLUENCING

Written By Brandon Pierce & Shayla Spradley

By now, you have all probably heard the term “influencer”. If you are on any social media platform, you have certainly come across a sponsored post, which means you have experienced an influencer marketing campaign. But what exactly is an influencer and more importantly, what is influencer marketing and how can you use it to grow your business? An influencer is someone who has a dedicated social following within a specific niche and has the power to affect the purchasing decisions of their social audience. Whether you realize it or not, you have probably been influenced to buy a product online or at least click-through to learn more about a new product or service. This act of using an individual’s social following to market a product or service, is known as influencer marketing.

On average, businesses are making $5.20 for every $1 spent on influencer marketing and the top 13% of businesses are making $20 or more for every $1. Influencer marketing is on track to become a $15B industry by 2022, with 63% of marketers intending to increase their influencer marketing budget this year according

to Influencer Marketing Hub’s The State of Influencer Marketing 2020: Benchmark Report.

The key to your influencer marketing success is selecting the right influencers for your brand and creating an effective campaign that results in a low cost per engagement, and higher return on your investment. to make sure your brand is well-represented, with creative and copy that also feel authentic to the influencer’s feed and audience, which will provide a higher engagement.

Influencer marketing allows you to directly target your customer base. It largely takes the guesswork out of traditional forms of marketing, and when done well, can provide a great return.

An experienced agency, such as Purdue Marion and Associates will conduct strategic influencer research to find authentic influencers, with a niche that fits your brand. We know how to communicate with influencers and speak the social media language, so you don’t have to.

Beyond influencer research, a thorough influencer marketing program will include influencer evaluation, outreach, management and a content strategy to implement alongside the influencers within your program. You want It’s not a matter of if your business should be taking advantage of influencer marketing, it’s how you should do it, and what social media platforms and influencers will best serve your growth.

Schedule a consultation with the digital team at Purdue Marion & Associates by calling 310-4054993 or email brandon@purduemarion.com to learn more.