E DUCATIONAL I NITIATIVES VALUE CREATION CERTIFICATE

A major initiative (led by the Operations Director) is the development and deployment of a “Certificate in Value Creation” which teaches the foundational guiding principles to achieve widespread prosperity, developed for a remote audience. The Madden Center offers this certificate free to participants.

Topics covered include:

• Overview, Background, and Introduction to Value Creation

• The Pragmatic Theory of the Firm

• Work, Innovation, and Resource Allocation

• Life-Cycle Performance and Firm Risk

• Intangible Assets, Brands, and Shareholder Returns

• Organizational Structure and Adaptability

• Free-Market Capitalism, Knowledge Building, and Value Creation