VEDERE International September 2018 issue - Special Silmo

SPECIAL SILMO

Edizioni Ariminum Srl - Via Negroli, 51/A - 20133 Milan - Italy

The First International Magazine on Optics and Eyewear - September 2018

Behind every great frame

visotticacomotec.com

summary Fashion Trends Industry New Products Marketing & Economy

VEDERE International September 2018 - Special SILMO Publishing Director: Isabella Morpurgo

EDITORIAL 4

FAIRS 6

NEW AT SILMO 14

ON STAGE 27

TRENDS 36

NEWS 46

EDITORIAL

E-commerce

Which is the situation in Eyewear?

The first edition of MIDO Outlook, an international survey carried out among the operators in the eyewear sector, has been presented last June.

This research, conducted by GRS Research and Strategy on behalf of Italy’s ANFAO - National Association of Optical Goods Manufacturers in early 2018, involved a sample of about 2,000 Italian and foreign players operating in various eyewear segments (retail, wholesale, manufacturing, services).

Among the numerous interesting data reported, we note that, about e-commerce, in the near future, professionals expect a spike in electronic commerce in eyeglasses, to the detriment mainly of optics and department stores. Unlike sunglasses, already penetrated on e-commerce and whose expansion is expected with an already good starting point.

The point on the e-commerce situation in general was recently made by an Italian report of Casaleggio Associati where we see that e-commerce is now the only sector capable of recording an impressive double-digit growth. In 2017, out of 4 billion people who have access to the Internet, 1.79 billion people, or 26.8% of the world’s population, have made at least one online purchase. For 2018 an 8% growth is expected. In Europe, the market value is € 602 million (+ 14% compared to 2016) with 324 million users and an average annual cost per person of € 826. Fashion is one of the sectors that generate more sales.

It should be noted that even though 77% of

EDITORIAL

E-commerce

E-commerce

E-commerce European companies are online, only 18% sell their products via e-commerce.

As regards direct communication with end consumers, chat seems to be the preferred link and this is a fact not to be underestimated because the chats can exploit the potential of artificial intelligence and machine learning to provide users and consumers an ever better shopping experience.

When it comes to content marketing, the most influential channels are, of course, Facebook, YouTube and Instagram.

With this data in mind, I wonder at what point is our industry besides Ray-Ban which holds the largest share of online sales of its eyewear.

How many of our companies really use Facebook and other social networks to capture consumers’ reactions to their products?

I fear that so far these media are still used as a static showcase and not fully exploited. I hope to be soon denied.

Isabella Morpurgo Publisher VEDERE International isabellamorpurgo@vedere.it

FAIRS

SILMO So much more than a fair

With the new slogan of SILMO Paris the organizers want to confirm the size of an event that brings together professionals from all around the world and inspires a real degree of attachment to the SILMO brand.

The 2018 edition, from 28 September to 1st October 2018, is looking very promising, with renewed attractiveness, as evidenced by the 108 new companies registered (figures as at 13 July 2018), including the return of two iconic companies in the sector (Menicon and De Rigo) and some twenty startups.

As stated by Eric Lenoir, Director of Silmo Paris, since the founding exhibition in 1967, SILMO has continued to evolve

6

VEDERE INTERNATIONAL – SEPTEMBER 2018

and today has become a genuine brand underpinned by two key areas of expertise.

Firstly, a package of content and services helping professionals to advance their development.

Secondly, the SILMO Family, a network of international professional trade fairs which began with SILMO Paris and has since branched out and expanded to include SILMO Istanbul, SILMO Sydney and SILMO Bangkok.

SILMO Paris 2018 is also enhancing its content marketing positioning, with the deployment of event tools and additional information media.

SILMO NEXT is a global space bringing together all the

â–²

FAIRS

elements that contribute to give a prospective perspective of the market with: • THE SELECTION, an exhibition of trending products presented as a scenic forum • TRENDS BY SILMO, the digital magazine designed as a real trend book • FUTUROLOGY, the new space that aims to present the products and processes of tomorrow to the optics industry and to create connections between historical and new players to help new markets to emerge.

Uberisation is now a phenomenon affecting all sectors of the economy. It is a necessity for each part of our business to ensure its « indispensability » to the chain, to appropriate new tools and products and transform its profession.

For this first year, the Futurology space promotes products and start-ups according to 4 major themes: sport, well-being and health, entertainment and additive manufacturing.

SILMO D’OR AWARDS The Chair of the Panel this year is Belgian designer and interior designer Michel Penneman, who is internationally renowned for his hotel renovations as in the amazing Pantone Hotel in Brussels. Michel Penneman is passionate conceptual architecture and likes to design comprehensive projects based on stories.

SILMO ACADEMY The 9th Scientific Symposium will focus on the theme of “Vision and Growth” (0 to 20 years of age) with a rich and focused program on Sunday 30 September 2018.

Session 1 - 10:00 A.M. EYE MATURATION AND VISUAL FUNCTION DEVELOPMENT - The neurophysiological aspects of vision development and eye maturation in the early years of life by Prof. Emmanuel Bui Quoc, Ophthalmologist - The development of stereoscopy in the era of 3D technology

by Fabienne Jonqua, Orthoptist - Screening of vision disorders in nursery school and primary school children by Charlotte Creux, Orthoptist 11:35 A.M. - Evolution of ametropia: myth or reality? by Dr Christophe

8

VEDERE INTERNATIONAL – SEPTEMBER 2018

Orssaud, Ophthalmologist - The optical techniques for curbing myopia: Contact lenses by de contact par Pascale Dauthuile, Optician - Optometrist Glasses lenses by Christian Franchi and Bich Trinh, Opticians - The connected child by Prof. Christian Corbe, Ophthalmologist Session 2 - 2:30 P.M. VISION AND GROWTH: WHAT DYSFUNCTIONS? - Ocular movements during reading in healthy and pathological children by Maria Pia Bucci, Neurosciences researcher - The benefit of fil ters for the dyslexic child by Hortense Chatard, Orthoptist - Visual attention in hyperactive children: re-education by Simona Caldani, Clinical psychologist - Treatment of amblyopia by Dr Matthieu Robert, Ophthalmologist - Treatment of the partially-sighted child by Dr Béatrice Lebail, Ophthalmologist - What visual aid is best for the partially-sighted child? by Agnès Barreto, Optician 4:50 P.M. Presentation of work achieved in the framework of the 2017 Grant by Samantha Strong, Beneficiary 5:30 P.M. Awards ceremony for the 2018 Grant and Best Poster Prize Three candidates are in the running for the 2018 Grant of €10,000: • Hortense Chatard, UMR 1141 INSERM, with “The impact of postural and oculomotor rehabilitation on body stability and ocular movements in subjects with age-related macular degeneration”.

• Kristina Irsch, Institut de la Vision, with “Objective and quantitative evaluation of the transparency of the human cornea” • Jan Skerswetat, Anglia Ruskin University Cambridge, with “Properties of binocular rivalry and interocular grouping in autistic spectrum participants”.

FAIRS

SILMO M@TCH The application that links the right product with the right buyer, which was launched last year, is now even more efficient. As a real personal shopper through artificial intelligence (AI), it makes it possible to suggest products according to the tastes and the purchase criteria declared by the visitors at their pre-registration. As users make choices and selections, the system improves the accuracy of the products suggested by using AI. The matches may then lead to appointments with exhibitors.

SILMO BANGKOK The second edition of SILMO Bangkok is scheduled for 5 - 7 June 2019.

The 1st edition in 2018 has seen 3,750 national and international trade visitors from 42 countries and more than 180 business matchmaking meetings from 8 countries.

550 professionals attended the CE certified conference by the Association of the Thai Optometrists and the various business seminars targeted for retailers, dealers and distributors received the visit of more than 500 attendees.

There have been 200 submissions for designs and 15 finalists for the SILMO Bangkok Eyewear Design Contest.

The opening ceremony

VEDERE INTERNATIONAL – SEPTEMBER 2018

9

FAIRS

Vision Expo West 30th Anniversary

Vision Expo West - co-owned by Reed Exhibitions and The Vision Council - taking place (Education: September 26 – 29; Exhibit Hall: September 27 – 29) in Las Vegas, NV., in its 30th edition will introduce an expansive scope of education, products, trends and solutions that keep the industry updated on best practices in patient care, practice management, retail strategies and more.

Education opportunities expand to the Exhibit Hall through trends presentations, expert styling sessions, and the returning Corporate OD Panel and invitation-only Boutique Buyer Panel. Several panels with celebrity speakers will take place in the new show floor destination, the BLOCK. The comprehensive program features over 300 hours of education and 23 specialty tracks, providing education for the entire staff and all aspects of an eyecare and eyewear practice or retail business.

Opticians and Contact Lens Technicians can experience OptiCon @Vision Expo for the first time. Vision Expo’s partnership with OptiCon brings the industry’s premier Optician and Contact Lens Technician education program to the largest gathering of eyewear and eyecare professionals.

The BLOCK, an extension of the Galleria featuring celebrity-influenced and independently designed urban eyewear, will launch at Vision Expo West 2018. In this new Exhibit Hall destination, fashion-forward retailers will find a customized environment that complements urban eyewear and elevates the presence of celebrity designers through fashion shows, meetand-greets and panels focused on style and design.

Vision Expo has also announced a new category as part of its Best Booth Awards. Along with Most Creative Booth Design, the newly launched category will be Best In-Booth Brand Activation.

Voting for the Best Booth Awards will open Thursday, September 27 at 9:30 AM and the winners in each category will be announced Saturday, September 29 at 4:00 PM. The industry veterans will be recognized during the Directors’ Choice Award and 19th Annual Lab Division Hall of Fame celebration on Wednesday, September 26, in conjunction with the Lab Division Meeting and International Vision Expo West.

10

VEDERE INTERNATIONAL – SEPTEMBER 2018

FAIRS

IOFT 2018 20% bigger

Reed Exhibitions Japan and Fukui Optical Association, organizers of the International Optical Fair Tokyo (IOFT) announced that the 31st edition of the show will expand its size by 20% from the previous edition. The exhibition halls are expected to be filled with 390 Exhibitors (50 Exhibitors more than 2017) and 15,000 buyers.

Continuing from previous years, the concept of IOFT 2018 is simple – “Firm business platform in Japan and Asia”. The concept has not changed and many previous exhibitors and new companies have already secured their space.

IOFT has five exhibiting zones: - Fukui Zone ”Made in Japan” - products especially from Fukui that is Japan’s major production area for eyewear.

- Designers Zone - Featuring Japan and international designers’ brands. This zone includes “tide”, a special exhibiting area which is exclusively offered to stylish and unique international eyewear designers.

- Luxury Zone - An area for all kinds of luxury eyewear, including platinum, gold, and jewels.

- IOFT Boutique - Dedicated to the most avant- garde and expressive eyewear.

- General Zone - An area for eyewear accessories, testing equipment, lenses and frames.

22nd Japan Eyewear Award (JEA) 2019 Presentation Ceremony - JEA takes place annually and selects and honors the best new design eyewear to be introduced in fall and winter. It has 5 categories: Men’s Eyewear, Ladies’ Eyewear, Kids Eyewear, Sunglasses, Functions & Technologies, and from each category, three winning products and a Grand Prix product.

IOFT Reception Party & 31st Japan Best Dressed Eyes Awards – During the reception party, the Japan Best Dressed Eyes Awards will be held awarding Japanese celebrities with outstanding eyewear fashion sense to raise the awareness and interest of eyewear to the consumer level.

VEDERE INTERNATIONAL – SEPTEMBER 2018

11

FAIRS

opti 2019 6 halls for the German show

Six halls, for a comprehensive overview right at the start of the year — that’s what the coming opti will have in store from January 25 – 27, 2019.

For the first time, the trade show will be held in all six C halls (C1 – C6) at Fairground Munich.

The configuration of the halls and the new path in the trade show will be important for guests – in January 2019, the new Entrance North-East will be open up in addition to the already-familiar Entrance North and North-West. From there, visitors can immediately enter halls C6 and C5, where the theme areas lenses, contact lenses, diagnostics, refraction, raw materials suppliers, machines, IT and procurement syndicates will be located in 2019.

The frames area, located as usual in halls C1, C2, and C3, can be reached via Entrance North-West.

The knowledge transfer area will be further expanded in 2019, in part by the opti forum in hall C4. On all three days, it will offer discussion panels and presentations from international optical experts.

Similar to the FUTURE SHOP at opti 2018, which gave visitors an insight into the technical side of the optical specialty shops of the future, 2019 will also feature something special. “We are planning a showroom in hall C4 on the topic of the customer journey”, says opti Project Manager Bettina Reiter. Hall C4 will also be the centre for stationary optical businesses, including shop fittings and design; workshop outfitting and setup; care, cleaning, and merchandising products; as well as cabinets and displays.

Distribution companies, industry suppliers, the international pavilions, and the international universities will also be found there.

12

VEDERE INTERNATIONAL – SEPTEMBER 2018

FKM-verified final statistics from opti 2018 The final statistics from opti 2018 have been officially checked and verified by the Society for Voluntary Control of Trade Fair and Exhibition Statistics (Freiwilligen Kontrolle von Messe- und Ausstellungszahlen): 28,444 visitors obtained information about innovations from 667 exhibitors from 40 different countries in an area covering 45,500 square metres.

FAIRS

DIOPS 2019 Daegu International Optical Show

The 18th Daegu International Optical Show (DIOPS 2019), the largest and only optical show in Korea, will be held from April 17 to 19 at EXCO in Daegu, Rep. of Korea. Daegu, where Korea’s first optical industry was born 74 years ago, is the heart of the Korean optical industry and over 13,000 visitors are expected to attend from over 45 countries around the world.

Next DIOPS will see many changes as the exhibition will be divided into thematic areas.

The unique design & brand eyewear area will be named “Salon de DIOPS” with four key exhibition zones: YOUNG, CHIC, HOT, and LUXURY. Several

utmost to provide better facilities and events. The Concept of DIOPS 2019 is Identity, Activity, Variety and Loyalty.

- Identity: They started to use again Korean fonts on the main image to show the identity of Korea eyewear industry. Korean letter is meaningful for Korean and has a beautiful graphic effect for foreigners.

- Activity: DIOPS is not only devoted to business in the booths but gives also the opportunity to participate to the events mentioned above.

- Variety: DIOPS will present everything about the eyewear industry and the thematic areas will help the visit.

- Loyalty: Korea eyewear companies have participated in DIOPS since 2001. Especially the Daegu based companies. They have been to DIOPS not only for marketing but also with pride. Daegu, is where the Korea eyewear industry started in 1945 and more than 80% of Korea eyewear

Korean luxury brands will also exhibit in 2019.

In recent years many young and creative Korean design brand companies have been established and DIOPS will be a great opportunity to know them.

Buyers and exhibitors will also be able to experience a variety of events such as DJing show, eyewear fashion show, global summit forum, Korean eyewear design competition and music concert.

Now DIOPS secretariat looks back to the origin of the show. DIOPS will celebrate its 18th anniversary next year and the organizers are doing their

industry gathers here. DIOPS is a pride of Korea eyewear industry.

DIOPS Secretariat will participate in international optical shows including CIOF (Beijing, China), Silmo (Paris, France), IOFT(Tokyo, Japan), HKOF(Hong Kong) to publicize DIOPS & Korean eyewear.

VEDERE INTERNATIONAL – SEPTEMBER 2018

13

NEW AT SILMO

Quality for Children

The new proposals by Chick

CHICK is renewing itself again for the 2018 Autumn/ Winter season, expanding its range of models and adding frames in metal combined and tr90 for children and teenagers, reaching a truly important position in terms of quantity and quality of the style proposal, all dedicated to the target 3-16 years.

The official presentation of the new collection will

14

VEDERE INTERNATIONAL – SEPTEMBER 2018

take place at DaTE 2018, Silmo 2018 and other trade fairs between USA and Europe until the end of 2018.

Keeping quality and customer service unchanged, CHICK and its founders Antonio and Alessia Ferretto, also propose 23 new very appealing advertising images.

Milano Eyewear Show February 23, 24, 25 | 2019

mido.com

NEW AT SILMO

3MOMI

AND ITS NEW COLLECTION The big news brought by summer 2018 is the new, beautiful collection signed by 3MOMI: many models for him and her that reflect the style and personality of the wearer, thanks to a light and contemporary design.

To satisfy every character 3MOMI proposes round, rectangular and squared shapes with a retro flavour.

The choice is between many colors and not just the classic ones, 3MOMI for this collection has also focused on nuances.

How? Starting from a single color and then adding special and unique streaks on some models. And, finally, the glossy finishes, to give more elegance to glasses.

Among the novelties at 3MOMI, we find three models in pure metal: Asolo, Feltre and Cortina, with three new shapes available in four colors. The classic galvanic colors are associated with nuances and streaks to create a perfect union and highlight every type of face.

The models bear the names of the cities of the North East of Italy, where the company is based, as a spokesperson for being Italians.

Another interesting novelty is a metal combined model, in two new shapes, where color is the absolute protagonist: from electric blue to fiery red, from classic black to gold. A different pair of glasses according to the occasion.

18

VEDERE INTERNATIONAL – SEPTEMBER 2018

NEW AT SILMO

DE Rigo proposals

at the Paris show New iconic Lozza and Police collections The Lozza SUN19 collection offers yet further confirmation of the stylishly vintage soul underpinning Italy’s oldest eyewear brand.

Strongly inspired by the ’70s and ’80s, the new collection includes the brand’s evergreens - such as the Zilo style - revisited in a modern key, with new shapes and new material combinations that make these glasses lightweight yet highly resistant.

The result is a range of highly sophisticated “cult” glasses featuring an innovative design.

The LOZZA SL4206M Sunglasses have a full double bridge. The structure of the front piece, with a metal core entirely coated in acetate, is inspired by the iconic Zilo. The slender temples are in metal.

LOZZA SL4206M col. 880 Distinguished and unique - the new Police women’s collection looks to the future with designer glasses that wink at the latest fashion trends. The lightness of the metal and the femininity of the rounded shapes, combined with glitter and pale colours, are the distinguishing elements of the new styles.

POLICE SPL837S are octagonal oversized sunglasses. The front piece - made of a double lens - has iconic triangular studs that add a precious touch, outline the rim and highlight the design.

POLICE SPL837S col. 8FFF

VEDERE INTERNATIONAL – SEPTEMBER 2018

19

NEW AT SILMO

The 1990s are back INVU launches 90s retro fashion styles Today’s latest fashion is drawing on several trends from the 1990s. Cargo pants, platform sneakers, overalls and bandanas are all making a comeback. The designers from Swiss Eyewear Group took major inspiration from this period when they designed a series of small INVU ovals, squares and hexagonal stainless steel sunglasses. The highly fashionable candy colored lenses along with matching mirror coatings complete a true and so trendy 90s retro look.

While the styling inspiration is from the 1990s, the technology that went into manufacturing these sunglasses is state-of-the-art. The latest frame materials and Swiss Eyewear Group’s ultra polarized lenses are featured. Retailed at Euro 59, this new array of INVU sunglasses are a true bargain, offering incredible value to consumers around the globe.

20

VEDERE INTERNATIONAL – SEPTEMBER 2018

NEW AT SILMO

LARA D’ – City Life Collection The collection that loves freedom

The new Lara D’ collection celebrates liberty, in love with freedom, unconditionally and at every minute of the day or night.

Lara D’Alpaos says that she designed this eyewear collection for people who prefer clean, uncluttered lines, styles that team well and are easy to wear. They are ideal for active people who always need to feel at their ease. The designs and material combinations make these models ideal for a life on the go, to wear all the time with just the right blend of high fashion and practicality.

These are glasses that gets noticed, that looks good because they make people feel good.

Some of the LD’ models are in acetate, others in steel, but all of them are recognisable for that delicate play of colour the designer is so fond of. This eyewear is totally Made in Italy, both body and soul.

22

VEDERE INTERNATIONAL – SEPTEMBER 2018

NEW AT SILMO

MIGA

A timeless and technological collection Miga is a luxury brand which focuses on creating highly handcrafted and exclusive eyewear collections, developed from inception in Honk Kong to execution in Italy and Japan. The designer draws inspiration came both from the great tradition of the Italian design and Honk Kong, one of the world’s largest trading entity, a creative pole that leads the trends. Designed by two visionary creatives, with an immense knowledge and expertise in eyewear design, the collection’s main purpose lies in the creation of a timeless and technological collection meant for any given moment of the day.

The frames’ design is based on best seller shapes with a mindful eye on quality, colors and details. The attention is mainly bestowed on premium materials with in-depth research on vintage-derived colors and customized frames. The aesthetic is enriched by a high technological know-how: in mechanisms, components and special materials. Miga is reinventing the eyewear experience through the most advanced technology.

VEDERE INTERNATIONAL – SEPTEMBER 2018

23

NEW AT SILMO

TOPCON’S IS-100:

new versatile instrument stand

Topcon introduces the new IS-100 ophthalmic Instrument Stand. The IS-100 has a new modern design and allows two instruments on a swivel type tabletop. Its simplicity and basic functionality for an affordable price level makes the IS-100 Instrument Stand the perfect economical solution for the optician and optometry market.

The new innovative features of the IS-100 include right or left installation possibility within the same unit. The table top material is scratch resistant, fingerprint proof and easy to clean. A new lift group for the chair provides a longer stroke with very smooth & silent movement.

The IS-100 offers easy installation of slit lamp dedicated power supplies and it accommodates cable management for a clean installation.

Two ergonomic types of chair are available to use with this Instrument Stand: one basic version with arm rests (OC-8) and a full reclinable version (OC-9). The ophthalmic chair OC-8 is available with a large chair elevation stroke.

The IS-100 requires just a small installation space.

The dedicated phoropter- and projector arm (both optional) allows mounting of a manual or automatic phoropter and Topcon chart projector.

The central cover is illuminated with a subtle ambient LED system. The color and brightness of this light can be adjusted to your own preference.

Ease of operation is guaranteed by the intuitive layout of the control panel.

24

VEDERE INTERNATIONAL – SEPTEMBER 2018

Our new innovative ophthalmic workstation Topcon IS-100 | Small footprint | Capacitive control panel | Large chair elevation stroke with smooth and silent movement | Scratch resistant and easy to clean table top

www.topcon-medical.eu

NEW AT SILMO

Sodyal X

Higher eye lubrication and contact lens comfort

Digital eye stress, air pollution, vitamin deficiency, are the Dry Eye Syndrome major causes with all its related symptoms including eye discomfort, foreign body sensation.

Symptoms may affect everyone, being particularly severe for contact lens wearers who require additional long-term lubrication and hydration.

To satisfy this need Omisan farmaceutici R&D developed Sodyal X, the first Cross-linked hyaluronic acid designed also for contact lens wearers.

Cross-Linked hyaluronic acid’s benefits are: • Long lasting lubrication; • better results with smaller applications; • higher stability to chemical-physical changes (e.g. temperature etc); • increased viscoelasticity (fig.1); • longer corneal persistence Sodyal X is successfully marketed worldwide with a preservative free multidose technology delivery system.

Eye Viscosity variation upon time: High Molecular Weight Hyaluronic Acid (HMW-HA); Low Molecular Weight Hyaluronic Acid (LMW-HA), Cross-Linked Hyaluronic Acid (CL-HA).

26

VEDERE INTERNATIONAL – SEPTEMBER 2018

ON STAGE

th anniversary for INVU

Jerry Dreifuss, CEO of SEG and Ernesto Scotti, managing director of SEG Italia – second and third from the lest in the photo - with other members of the sales network

On June 18, Swiss Eyewear Group celebrated the 5th anniversary of the INVU brand with distribution partners, retailers, suppliers, employees and friends at “Chez Fritz”, a beautiful location on the shores of the lake Zurich.

Jerry Dreifuss, CEO of the company, welcomed over 200 guests with good wine, music, cocktails and a delightful panorama.

The event took place concurrently with the 2019 Launch Meeting, which lasted several days to present the new collections to the sales network and to customers.

A great achievement for the young company that in just a few years already serves 15,000 opticians in almost 100 countries in the world with its efficient distribution network.

VEDERE INTERNATIONAL – SEPTEMBER 2018

27

ON STAGE

The great event in Longarone together with thousand employees

“The 40 years of De Rigo represent my life. Our company is a family business, linked to the territory and its people “, with these words the Cavaliere Ennio De Rigo, freshly appointed, welcomed the guests in a very special evening dedicated to the celebrations of the 40th year of activity of De Rigo, family business and excellence of Made in Italy that has been able to reach, in only four decades, the world summits.

De Rigo celebrated the 40th anniversary on July 19th, bringing together authorities and, above all, all the people who contribute to the Group’s success with their daily commitment.

As evidence of the great attachment to work and its roots, the choice of the company itself as the place of the event. A large

set-up realized ad hoc has transformed the area in front of the factories in Longarone in a location where aperitif and dinner were followed by a cabaret show and dance until late at night.

Family business and excellence of Made in Italy brought to the top of the world by the foresight of a passionate entrepreneur, De Rigo is currently the only company in the international eyewear world that maintains a 100% entrepreneurial company structure.

Now in its second generation, the De Rigo Group still sees Ennio and Emiliana De Rigo at the helm, alongside their sons Massimo and Barbara and son in law Maurizio Dessolis, as well as Michele Aracri, company’s historical managing director.

The De Rigo family

28

VEDERE INTERNATIONAL – SEPTEMBER 2018

ON STAGE

Let’s go to

China

Nowadays China is one of the leading suppliers in the eyewear industry and those who decide to produce their eyewear collection in this country have the difficult task of identifying the right manufacturer for their product. Among the many Chinese suppliers only some can offer a qualified and personalized service and Techno Design Optical Factory (HK) Ltd is one of them.

Established in 1995 in the Guangdong province, the company started as importer, exporter and wholesaler and then developed into a manufacturing company with its own eyewear and sunglasses production plant, which, in 2016, was joined by a lens production facility.

The winning cards of the rapid development of this company have been the focus on marketing, research, innovation and design.

Wishing to learn more about the company’s operating model, we asked a few questions to its founder and Managing Director, Mr Jemmy Bhaduri.

30

VEDERE INTERNATIONAL – SEPTEMBER 2018

ON STAGE

Mr Jemmy, research, development and design are not always so common characteristics among Chinese manufactures. What led you to focus on these?

Jemmy: I have been in this line of business for around 25 years. I noticed that a brand can only make it big if its designs pack some power. It needs to appeal to the customers. At first I just spent my time observing. Observing and learning from the various styles and methods of various designers all over the world.

I used all this knowledge towards the development and betterment of my own design team. Because in this line of business, the best design takes the cake.

Which are the most common problems that customers encounter when they choose to work with a Chinese supplier? And how did you avoid them in your company?

Jemmy: According to me, the problem faced by 90% customers are quality control issue and punctuality.

A majority of suppliers in China are not professional in their approach. This may work in the domestic market but they don’t realise that this is unacceptable in the International market.

I make it a point to be professional in dealing with all my customers regardless of the bond we may share. Apart from that Techno Design pays a close attention towards meeting all its promises. Example is the delivery date. Expect no delay from us. This requires a great deal of commitment which I believe, Techno Design has.

The motto of your company is “Lets grow together”. How can your clients grow with you?

Jemmy: We are brand makers. But, we don’t have our own brand. And our customers, well they have got their house brands. This is where Techno Design is a specialist. Working towards taking the brands of its customers to greater heights.

Now, we make a unique design; the customer places order; the goods make him good profit; he places a bigger order; we make higher profit. This cycle goes on and both of us prosper; we grow together.

32

VEDERE INTERNATIONAL – SEPTEMBER 2018

Enhanced Auto Kerato-Refractometer with Corneal mapping Topcon KR-800PA | Corneal mapping function | Topcon’s rotary prism technology for unparalleled accuracy | Easy operation with 3D auto alignment | Wide touch screen control monitor | Simple and intuitive data display | Compact design

www.topcon-medical.eu

TRENDS

le a t a f e m m e F Cut Eye by Fendi. An unusual mix of colors and materials: the small cat-eye silhouette in ultra-light steel is illuminated by captivating contrasting pastel colors, thanks to the innovative construction that incorporates lenses.

Furla by De Rigo Vision presents Wonder, a limited-edition model with an innovative front - over and squared - characterized by sheets of transparent plexiglass, enriched in different variants of sequins, stars, glitter.

Mod. SK0163-P by Atelier Swarovski Eyewear. The classic Cat Eye shape is given a contemporary makeover with luxurious crystal embellishment set on a high-shine metal frame with soft, pale lenses.

The SoHo Collection by JF Rey is a line of optical metal frames inspired by the cultural and architectural spirit of the Soho neighbourhood. Colourful, very thin and extremely light, the line has a graphic, urban and trendy style.

36

VEDERE INTERNATIONAL – SEPTEMBER 2018

TRENDS

Innovation Beta titanium bridge anchored to the titanium rims is the stylistic innovation we find in the Leven BF850 prescription eyewear belonging to the new Blackfin eyewear collection

CLIPOPTIC® by Alternativ’Optic converts from eyeglass to a goggle insert and has been nominated for the Silmo d’Or 2017 in the sports category. It is unisex, modulable to each face morphology with different sizes of bars, noses and lenses. It is also unbreakable, universal to all goggles and patented.

With Paddle, Julbo creates the perfect mix between technicality and sport style.

A model designed for outdoor sports, perfect for water sports such as SUP, stand up paddle, and surfing thanks to the innovative construction of the frame that makes the glasses perfectly floating.

LAPS COLLECTION by Italia Independent and signed personally by Lapo Elkann includes 3 lines. Among these, the aluminium frames Automotive, made in Korea, also available with polarized lenses perfect for driving. The top model is the gritty mask called Avvocato (Lawyer).

VEDERE INTERNATIONAL – SEPTEMBER 2018

37

TRENDS

Innovation DOT Mono Collection - It is the first MARKUS T frame with spun temples. Meaning, the temples are turned by 90° around their longitudinal axis.

This spin allows to realise uniquely expressive designs.

The 3D technology behind MYKITA MYLON allows for ultimate freedom in design. Sporting a shield lens and distinctive MYLON clip, PEPPER takes the classic aviator style into the here and now.

British eyewear designer Tom Davies launches 48 new nose fitting templates for stockists to take the innovative bespoke service to the next level. The bespoke service allows stockists to design frames which are uniquely tailored to customers’ facial measurements and preferences.

38

VEDERE INTERNATIONAL – SEPTEMBER 2018

TRENDS

s e c e i p r e t s a M The new unisex sunglasses Carrera 1109 have a retro-cool look that elevates the iconic design language of the brand to an urban level. The thin metal silhouette is accentuated by the double bridge and the flex temples, in continuity with the famous Carrera Champion theme.

Intriguing and passionate, the Love Please model of the new Coco Song collection seduces with its plays of color and the powerful symbolism of the temples: two dragons, imperial symbols of strength and good fortune which, with their sinuous lines, give dynamism to the frame.

Dadà’s Ri-Vista collection is inspired by the ephemeral, effervescent and colorful spirit of Dadaist magazines. Mècano is a metal model with the upper rim in shiny black Mazzucchelli acetate that, as in each model of this collection, is removable and gives the opportunity to completely modify the appearance of the frame.

40

VEDERE INTERNATIONAL – SEPTEMBER 2018

TRENDS

s e c e i p r e t s a M The shape of the Cabrio PZ series designed by Hoet would be impossible to achieve using any other technology other than 3D print. As we can see in mod. C PZ3, the synthetic parts are selectively attached to each other using a laser in an ecological production process.

VAVA is very much inspired by architecture and industrial design. Their Black Label collection is avant-garde and inspired by minimalism in art. Basic and simple shapes such as squares and rectangles, the most common shapes in the industrial world, stimulate their vision in design.

FLEYE Copenhagen introduces “Flowers of Denmark”. They have created their own floral portraits using flowers, trees and shrubs seen in Danish gardens. In these floral images lies the inspiration for the newest eyewear for AW18. In the photo model FLEYE Signature Tuja.

“Creation is about surprising yourself before surprising others” says Jeremy Tarian. With his 8th collection, the French designer dares merging technique, handcraft and fantasy to create colorful designs mixing clay and acetate as in model Ponza.

42

VEDERE INTERNATIONAL – SEPTEMBER 2018

TRENDS

ty i l i b a n i a t s u S Fedon has embarked on a path of knowledge and awareness towards the development of processes and activities aimed at promoting a sustainable development system. Thanks to the research of innovative materials and attention to environmental impact, here is a felt case recycled from plastic bottles.

All the Neubau frames are made in stainless steel and/or NaturalPx, a special, eco friendly polymer that comes out of castor oil plants: smart balance of aesthetic and sustainability.

Sarah 3D, female cat eye model offered with two different 3D fronts: one more simple, the other is sophisticated for divas.

Timberland Eyewear - The TB9169 sunglasses, designed according to the Earthkeepers philosophy with at least 35% of their plastic material being organic-based, stand out with a frame front that features a double metal bridge, made even more striking with its unique rubberized coloured bar.

The frames of the Renaissance collection by Shelter are true craftsmanship combining delicate materials 100% natural and hypoallergenic, wood, bio-acetate or metal. This collection signs the return to wooden frames that shape Shelter DNA and is a nod to the sixteenth century and its major scientific advances.

44

VEDERE INTERNATIONAL – SEPTEMBER 2018

NEW CONCEPT NEW BUSINESS OPPORTUNITIES 13-15 NOV 2018 | DUBAI WORLD TRADE CENTRE

3-days Business matchmaking and exhibition connecting MENA Region Buyers with Eyewear and Eye care Industry

CONTACT US NOW

Hana Holy Sales Manager +9714 3086243 hana.holy@dwtc.com

To book your space or discuss about partnership opportunities Organised by

Strategic Partner

Zahra Amir Sales Manager +9714 3086213 Zahra.amir@dwtc.com

Ashish Sakhardande Marketing Manager +9714 3086467 ashish.sakhardande@dwtc.com

Knowledge Partner

dubaiopticalshow.com

NEWS

New Head of Design at Andy Wolf Eyewear Stefano Barizza was named the new Head of Design at the Austrian eyewear brand Andy Wolf Eyewear. The native Italian comes has been working for international eyewear companies for over 22 years. Katharina Schlager, CEO and former Head of Design will lead the company as Creative Director in the future.

Katharina Schlager photo credit Hilde van Mas

Karl Lagerfeld X Kaia Collection

Stefano Barizza

Ergon entered Indo Optical’s share capital

Karl Lagerfeld announced the global launch of the Karl Lagerfeld X Kaia collection, created with international model Kaia Gerber. The styles fuse Karl Lagerfeld’s iconic essentials with Kaia’s confident, contemporary vision and L.A. inspirations.

Ergon Capital Partners announced an agreement with Sherpa Capital to acquire a majority stake in Indo Optical. Sherpa will maintain a minority stake in the company. The aim of the operation is to initiate a new phase of growth thanks to the international experience of the new investor partner, supported by the objectives already underway.

New Blackfin Marketing Manager Pramaor, the company based in Agordo (Belluno) specialising in the production of the titanium eyewear brand Blackfin, announced that Simone Favero has taken on the role of Marketing Manager, reporting directly to CEO Nicola Del Din. Simone Favero

46

VEDERE INTERNATIONAL – SEPTEMBER 2018

NEWS

New arrivals in Komono Komono welcomed two new members to its management team with the arrival of Charlotte Arts as creative director and Michael Arts as commercial specialist. They will support Anton Janssens, founder and managing director, and Jasper D’Hooghe, CEO, with the goal of expanding Komono’s strong framework into the future. The company also renewed the partnership with Sample & Supply for both its watches and eyewear activities in France.

Lunor won the German Brand Award 2018 The Black Forest-based eyewear manufacturer Lunor is this year’s winner of the German Brand Award for Industry Excellence in Brand Strategy in the Fashion category.

From the left: Sophie Fux (Controlling), Stella Olm (Graphic Design), Tanja Daust (Graphic Design) and Marco Hering (Marketing) accept German Brand Award 2018 on behalf of Lunor.

New Kaos adv campaign The irreverent energy of KAOS, the brand produced by Area98, explodes in new advertising campaign images. Full color shots in which bizarre masculine and feminine faces are literally “shaken” by a spring to ironically contextualize the gritty frames.

VEDERE INTERNATIONAL – SEPTEMBER 2018

47

The First International Magazine on Optics and Eyewear - September 2018

ADVERTISERS 3MOMI

Cover II

CHICK

p 29

Publisher

DIOPS

p 43

Edizioni Ariminum Srl

HONG KONG OPT FAIR

p 41

Via Negroli 51/A - 20133 Milano Italy

INVU

p 15

Tel.+39/02.73.00.91 r.a. – Fax. +39/02.71.73.46

IOFT

Cover III

www.vedere.it welcome@vedere.it

LARA D

p 21

LOZZA – DE RIGO

p7

MIDO

p 16 - 17

MIGA

p2

Advertising

MOOVIVAL VISION

p 39

Isabella Morpurgo

OMISAN

p 35

OPTI

p 34

SILMO

Cover IV

TECHNO DESIGN

p 31

Layout

TOPCON

p 25 - 33

Enrico Alvarez – ea@vp-associati.com

VISION-X

p 45

VISOTTICA

p1

Publishing Director Isabella Morpurgo – isabellamorpurgo@vedere.it

Editorial Staff editorialstaff@vedere.it

Subscription Department Rita Ferraro subscriptions@vedere.it • The journal publishes articles and releases from individual authors or firms. Publishing this material does not involve the journal’s opinion or liability.

Autorizzazione Tribunale di Milano del 23-03-1991 N. 221 Associata a A.N.E.S. Associazione Nazionale Editoria Periodica Specializzata • Reproduction without written express authorization of the publisher is prohibited.

PRINT: Pixartprinting S.p.A. Via 1° Maggio, 8 – 30020 Quarto d’Altino VE - Italia

THE EVENT SEPT. 2 8 T H

O C T. 1 S T

2018