VEDERE International digital January 2015

Edizioni Ariminum Srl - Via Negroli, 51/A - 20133 Milan - Italy

THE FIRST INTERNATIONAL OPTICAL MAGAZINE – JANUARY 2015

SUMMARY Fashion Trends Industry New Products Marketing & Economy VEDERE International DIGITAL EDITION January 2015 Publishing Director: Isabella Morpurgo

EDITORIAL

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FAIRS 6

OPTI

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MIDO

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100% OPTICAL

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VISION-X

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VISION EXPO EAST

NEWS NEW at opti

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EDITORIAL

l a t i g i D VEDERE It’s time to change and we did it.

As announced last September, both the International and Italian versions of our magazine VEDERE are now spread worldwide only in digital version and you are reading the January 2015 issue of VEDERE International, mainly devoted to the OPTI show in Munich, Germany.

We changed also the graphics of our publications and I hope you’ll enjoy it.

The digital world is challenging and fascinating and places us every day new things to learn and new goals to reach. The universe included in the words Internet of the Things surrounds us we have to learn how to be part of it.

As described in Wikipedia, Internet of Things (IoT) is the interconnection of uniquely identifiable embedded computing devices within the existing Internet infrastructure. Typically, IoT is expected to offer advanced connectivity of devices, systems, and services that goes beyond machineto-machine communications (M2M) and covers a variety of protocols, domains, and applications. The interconnection of these embedded devices (including smart objects), is expected to usher in automation in nearly all fields, while also enabling advanced applications like a Smart Grid.

As stated by the last research done by Frost & Sullivan “Internet of Things (IoT)—Challenges and Impediments”, the influx of wireless technologies and intelligent devices has resulted in the rapid evolution of the Internet of Things (IoT), a disruptive cross industry force expected to transform the manufacturing value chain into a state of hyperconnectivity.

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EDITORIAL

Here we are!

For those interested in this topic there is also the site of the Council www.theinternetofthings.eu, a think tank for the Internet of Things.

The next wave in the era of computing will be outside the realm of the traditional desktop. In the Internet of Things (IoT) paradigm, many of the objects that surround us will be on the network in one form or another.

More, the basic principle of Industry 4.0 is the essence of IoT and smart manufacturing. By connecting machines, a manufacturer can create intelligent networks along the entire value chain that communicate and control each other autonomously with significantly reduced intervention by operators.

The number of things connected to the Internet now exceeds the total number of humans on the planet, and we’re accelerating to as many as 50 billion connected devices by the end of the decade.

For manufacturers, the implications of this emerging “Internet of Things” are huge.

According to a McKinsey Global Institute report, the Internet of Things (IoT) has the potential to unleash as much as $6.2 trillion in new global economic value annually by 2025. The firm also projects that 80 to 100 percent of all manufacturers will be using IoT applications by then, leading to potential economic impact of as much as $2.3 trillion for the global manufacturing industry alone.

Business models based on today’s largely static information architectures face challenges as new ways of creating value arise. When a customer’s buying preferences are sensed in real time at a specific location, dynamic pricing may increase the odds of a purchase.

Stay tuned!

Isabella Morpurgo Publisher isabellamorpurgo@vedere.it

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: I T P O

not to be missed

With about 500 exhibitors, opti will take place in Munich from 9 January – 11 January 2015

The new members in the opti family Trade fairs are ever intriguing. Visitors can always discover new things since the product range changes constantly. One of the reasons for this is the ever changing exhibitors. On average, about ten percent of the exhibitors usually decide not to participate in the follow-up event. This hence leaves the organizers with the challenging task of getting new companies to fill up this gap. As a result, new members from the industry are therefore added to the opti family that already has about 500 exhibitors. A total of 58 companies will celebrate their opti premier in 2015.

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FAIRS

The visual gallery of eyewear design Design – a word with many meanings. Everyone has their own definition of design. The vast diversity in the world of eyewear design can be experienced by trade visitors of opti from 9 to 11 January 2015. opti was curious and asked the design studios of the firms as to which new eyewear models are to be expected at this year’s opti. The designers sent us sketches of their designs – the first step in manufacturing up to the final version that will then glisten in either titanium, acetate, wood, or horn in Munich.

A visual gallery of eyewear design 2015 was formed – a truly artistic delight.

With Pencil and Passion These are the main tools used by the 12 exhibitors to design their products for the opti boxes. In 2015, there will be seven start-ups from Italy, two from France, two from Germany, and one company from Switzerland. Their names are as follows: TYG Spectacles, Eyecon s.r.l., Colorcode, PaperStyle, David Marc, Clément Gouverneur, Conservatoire, Reinke Eyewear GbR, iHuman, Isla Calavera, Osogna, und HAPTER.

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At the beginning of the new seeing revolution was opti…

As the first optics trade show, opti shows the future of vision. In the new “Vision 3.0” tunnel between halls C2 and C3, the following exhibitors will present the revolution of vision of the 21st century: Rochester Optical, Vuzix, Trylive or Fittingbox show data glasses and 3D software technology for opticians that allows customers to try spectacle frames virtually.

Furthermore, exhibitors such as Ipro or ihuman will bring products and presentations on this topic to the four halls and to the opti forum.

Wearable technologies, which include data glasses, are the new human-machine products.

According to Credit Suisse, this market will grow ten times larger over the next three to five years up to 50 billion U.S. dollars.1 This includes all types of technology that are worn on the body, for instance in the face. Data glasses, also called smart glasses, display information, and in combination with augmented reality even contextual information about the surroundings and directly about specific objects. But data glasses can do even more: take pictures with a camera, serve as a telephone including handsfree service, and much more.

In 2015, opti shows what potential and chances optometrists and ophthalmologists have in becoming part of this next great revolution in the area of consumer technology. Because for every augmented reality application, a pair of glasses is necessary, preferably with the respective individual proscription. For the eyes will not only be the remote control of the data glasses, but the user also wants to be able to read the displayed information despite poor eyesight.

Michael Pfiffner is an executive consultant of optometrists and ophthalmologists. Since 2007, the 53-year-old manages his optics business in the Cologne city centre. Since May 2014, Pfiffner has been implementing Google Glasses in customer dialogues, according to

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him as the “only optician in Europe”. Pfiffner will talk about his experiences on Saturday of the trade show (10. January 2015) from 2:35 to 3:10 at the opti forum. Before this, he reveals in an interview what potential smart glasses have for the future. opti: What advantages do opticians get by using smart glasses?

Pfiffner: The Google Glasses have two functions in my store: First of all, we implement this technology during consultations. We film the customer as he or she tries on different frames.

The image is directly transferred to a large TV monitor. Now, even people with poor eyesight have the possibility of seeing live whether they like the frame or not. For it is now even possible to zoom in on individual details of the glasses. The tedious attempt to judge a frame based on a look into a small hand mirror is thus part of the past. Additionally, the Google Glasses are also good marketing for my store.

On Facebook, I inform people than anyone can try these glasses. This way, I made many existing customers happy and also gained new ones who came to my store for the first time. opti: How important is it for you, as a master optician, to be involved with smart glasses?

Pfiffner: Smart Glasses are not a futuristic vision from some Hollywood science fiction movie. But unfortunately, many people in the optics industry still pretend that this lies very far away. However, augmented and virtual reality is reality. Think of logistics companies, automobile groups, medical technology or the military – smart glasses are already being used everywhere. And who helps near and far-sighted people? Should they give up their profession because they can’t see? And this is where we, the opticians, enter the playing field. Because only we can create glasses in a way that satisfies customers. If you don’t use this chance today, you will sooner or later be replaced by Internet providers.

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opti: In your opinion, what potential does the use of smart glasses have for the optician of the future?

Pfiffner: The future of optics lies in smart glasses. Because today’s generation of youths wants to use this new technology for interactive games or watching movies. But the youths don’t only want to see blurry images if they have poor eyesight. Here, opticians as specialists are in demand: We consult with regards to the prescription and adjust the temples. It’s not about getting as much money as possible out of the customer; the customer wants service, maintenance and help from an optician he or she trusts and who is open to

new technologies. Thus, it is wise for opticians to inform themselves about smart glasses. opti: Currently, smart glasses cannot yet be purchased in Europe and the European Court of Justice has in part justified data protection objections against this technology. Will this technology truly become successful?

Pfiffner: The technology will enter Europe, too, even if perhaps in a trimmeddown version.

But what will opticians do if a customer with smart glasses appears in their store and asks for fitting lenses? Importing this technology from the U.S. is not as hard as it is sometimes portrayed.

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MIDO REWARDS THE BEST STORE IN THE WORLD The project Bestore, an international award to give value to the purchase experience, has started

MIDO – the most important International Optics, Optometry and Ophtalmology trade show – is scheduled from February 28 to March 2 ,2015 and several news have been announced. First of all the project Bestore, an initiative reserved to stores around the world, that was created with the intent to award the store that can offer to its customers the best shopping experience, in terms of innovative materials, design products and engaging atmosphere.

MIDO is evolving to be even closer to the needs and expectations of companies and visitors and likewise evolves the concept of store: from a simple place of purchase to a real showroom, where glasses dominates the scene, but the consumer becomes the protagonist. Interior design, exhibition concept of the product, customer interaction, communication and visual merchandising become decisive for success. Every store owner in the industry could present his candidature directly on the website of MIDO, uploading representative photos of his space and describing its strengths and qualities. An international board of experts, not only from the optics industry but also from marketing or merchandising, will determine the worldwide winner, which will be awarded directly at MIDO on Sunday 1st March.

The project Bestore fits perfectly within the concept of Retail Marketing, a discipline that encompasses the set of strategies of communication and promotion oriented to the store. The aim is to win an increasingly large and diversified public, grow the business of the company in terms of profit and awareness and retain buying behavior. In order to achieve this you need to establish a relationship and a continued exchange, setting up shop windows and spaces able to intrigue the customer and guide his attention to the products offered. Eye-catching colors, spacious and comfortable rooms, care of the furnishings and details need to be all in line with the image that the brand wishes to convey.

The purchase becomes a real unique and memorable Sense Experience that can meet consumer expectations and anticipate their unconscious desires, stimulating sight, hearing, touch and smell.

Besides being the reference event for the industry, MIDO is the stimulus and incentive to the process of evolution and refinement of the concept of the store, because it strongly believes in the power of ideas and supports the will to look ahead, to new horizons.

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FAIRS

L A C I T P 100% O RETURNS TO LONDON 100% Optical is the premier UK event for anyone involved in Optics. Organised by Media10 in partnership with the Association of Optometrists, 100% Optical offers professionals three days of business, learning and networking. Launched in February 2014, the first event was a huge success, attracting over 5,000 professionals, featuring 200 exhibitors and amassing over 90 hours of educational seminars.

In 2015 the show will take place on Saturday 7th - Monday 9th February at ExCeL in the London’s Docklands.

For 2015 the event will be 30% bigger than 2014.

A number of new and improved features have been introduced to make it even more attractive.

These include: • Expanded equipment and lens halls; • Back to back fashion shows; an exciting, busy schedule of seminars curated by the Association of Optometrists • More CET career and business development points.

Key features of the event that proved so popular in 2014 will remain, such as the four clearly defined areas of focus (equipment and machinery, lenses,

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eyewear and business services); industry ‘hubs’ in each section to encourage networking and the launch of pioneering advancements in design and manufacturing; the specially designed entrance and tunnel that leads to the heart of the event; the large central networking bar; an extensive programme of international seminars (the 2014 event featured 90 hours of seminars with speakers from as far afield as Australia, South Africa, and Israel) and the emphasis on a strong visual experience for visitors throughout.

The Innovation Arcade is an area of the event specifically dedicated to supporting independent and emerging designers. It provides visitors with

FAIRS

the perfect opportunity and environment to discover new niche brands from around the world. This area will especially appeal to independent opticians looking to offer their customers something new and unique.

Thanks to the partnership with the Association of British Dispensing Opticians (ABDO) ABDO members will be able to take advantage of some great benefits including CET qualifying education for dispensing opticians; advance notice and priority access to social events and the ABDO Arms, a new bar area at the show where ABDO members will be able to network and socialise in this specially designated area for ABDO. ABDO, the AOP and 100% Optical will also be hosting a brand new event feature the Frame Workshop. This will provide a place for ABDO members to come along and have a go at making frames by working alongside some of the most experienced craftsmen in the business. Visitors will get the chance to see how some of the highest quality frames are produced and get to understand all the processes involved.

100% Optical now has the backing of both of the main professional membership associations: ABDO and the AOP which together cover over 20,000 optical trade professionals.

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HIGH VISITOR NUMBERS BOOST BUSINESS VISION-X Expanded Exhibitor Line-up Showcases Latest Trends and Technologies The upbeat nature of the international eyecare industry was highlighted by strong growth at the Middle East’s largest optical trade show, Vision-X, with the 15th edition of the event welcoming 4,268 unique visitors to a significantly expanded exhibition arena.

More than 150 exhibitors from over 26 countries showcased the latest international trends, technologies and designs during the three-day show, which took place from November 25-27 at Dubai World Trade Centre (DWTC).

The new-look show drew universal praise from exhibitors.

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FAIRS

With the refreshed show concept hinged on new brands and enhanced features, the Opticare Conference Programme – which was accredited by Dubai Health Authority and awarded 9.75 CPD Credit Points to delegates - attracted large numbers of attendees who were given the opportunity to earn CPD approved hours.

Drawing in the crowds, UK-based Hakim Group educated business owners on the competitive optical business environment with one-to-one professional guidance at the all-new Future in Focus seminars.

Delegates were also given the opportunity to see, try and handle Google Glass live at the show – the first chance to do so in the region.

With the world’s top fashion houses and designers rolling out dedicated eyewear lines, the 2014 edition of the region’s leading optical trade event featured a star-studded line-up of the optical industry’s biggest catwalk names.

Fashion TV Eyewear section, one of the 250 brands at the show, turned the venue into a replica scene from Paris Fashion Week with models taking to the catwalk to highlight their latest eyewear collection. Leading Lebanese dress designer; Walid Atallah, made a surprise appearance on the final day of the event, personally dressing the models with his latest clothes range.

Trixie LohMirmand, Senior Vice President, Exhibitions and Events Management, DWTC, added: “The rise in the number of unique visitors, which does not take into account multiple entries over the show’s three days, demonstrates the local, regional and international trade audience’s overwhelmingly positive response to the refreshed format of Vision-X.” A trade-only event, next year’s Vision-X will take place from 7-9 December, 2015, at DWTC.

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A Visionary International

Vision Expo East 2015 Organizers launch a new campaign, show within a show and unique experiences

Vision Expo & Conference East 2015, will be held at the Javits Center in New York, NY March 19-22 (Education: March 19-22, Exhibition: March 20-22). Visitors in 2015 will be the first to experience International Vision Expo’s new look and education initiatives aimed at enhancing the attendee and exhibitor experience.

The new International Vision Expo tagline has evolved to become, “Visionaries in Education, Fashion and Technology.” Visionaries are people that transform and define the future. For International Vision Expo, these are the manufacturers, doctors, opticians, students, designers and scientists who are innovators, mentors, collaborators and advocates in the eyecare industry.

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FAIRS

Visionary designers in The Galleria and The Underground are now elevated to exhibit on level three based on feedback from buyers who shop these fashion-forward collections from around the world. This new show within a show is being built and designed by prestigious third party companies who will deliver an entirely reimagined experience.

New technology drives change in other areas throughout the exhibition. A Technology Theater opens on level one where attendees can take advantage of the Retail and Wearable Technology tracks of education and Tech Talks delivered by participants in the Vision Monday Eye2 Zone, where visitors can test the latest in non-traditional wearable vision technologies. The Social Media Zone remains a hub to monitor what’s trending at the conference, and the Medical & Scientific Theater hosts supplier-endorsed, free education courses focused on clinical topics are offered.

Changes are not limited to the Exhibit Floor.

International Vision Expo continually delivers the eyecare community’s most comprehensive and progressive education program. Based on the feedback received at International Vision Expo West 2014, a new approach to the course syllabus has been adopted called crowd sourced learning.

This new education initiative increases classroom collaboration as students steer the conversation using advanced interactive technologies to suggest speaker topics and hone in on desired information.

International Vision Expo & Conference will once again host the Global Contact Lens Forum (GCLF) reflecting the organization’s commitment to the delivery of quality education focused on the latest scientific content with critical business strategies related to contact lenses.

The British Contact Lens Association (BCLA) has announced their renewed support for the 2015 program along with the Contact Lens Society of America (CLSA).

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BCLA launches new year-round app The British Contact Lens Association (BCLA) has launched its brand new, year-round mobile app for all BCLA news and events, including its flagship Clinical Conference & Exhibition.

Unveiled at the Association’s inaugural Pioneers & Visionaries Conference, held on Monday 17 November in London, the new app builds on the success of the first-ever BCLA app launched earlier this year ahead of the 2014 BCLA Clinical Conference and Exhibition in Birmingham.

Key features of the new BCLA app: • Regularly updated conference programme • Ability to create a personalised schedule • Ability to view interactive floor plans of the conference and exhibition • Speaker biographies and lecture abstracts • Live voting during lectures • Note-making facility • Access to clinical poster submissions • User profile and networking via social media and in-app messaging.

The 2015 BCLA’s Clinical Conference and Exhibition, the largest annual international event dedicated to contact lenses, will take place from 29-31 May at the ACC Liverpool, UK.

7TRADE announced new partnerships 7TRADE announced its cooperation with two interesting international brands - BOOTH & BRUCE - England and Kirk Originals - as part of exclusive partnerships for the following countries: Germany, Austria and Switzerland.

Peter Sunderland of Booth & Bruce said on the partnership: “In Micha Siebenhandl and 7TRADE we have found the ideal partners. Our decision to work exclusively with 7TRADE was based on their expertise and experience.

We look forward to this partnership and to Micha and the 7trade team.”

Dr. Antonio Marsocci of Kirk Originals declared: “This constellation puts us on the right path to improve our position in the optical market. Pooling our decades of experience in eyewear, we represent a perfect symbiosis of brand and professional service.”

The collections will be presented for the first time during “OPTI`15” in Munich.

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NEWS

Giorgio Fedon & FIGLI admitted to trading on the aim italy market Giorgio Fedon & Figli SpA, leading company in the production and marketing of eyewear cases and accessories for the optical industry and also active in the leather goods under the brand Fedon 1919, whose common shares are already admitted to trading on the regulated market NYSE Euronext Paris, compartment C, obtained from the Italian Stock Exchange the admission to trading its ordinary shares, equal to n. 1,900,000 par value of Euro 2.58 each, and representing the entire share capital, on the AIM Italy - Alternative Capital Market, MTF organized and managed

by Borsa Italiana SpA. The operation consists of a cross listing and admission took place in the absence of placement. The minimum trading amounts to 200 shares.

Negotiations began on 18 December 2014. The common shares will continue to be identified by the code IT0001210050.

AREA98 signs for robert rüdger brand Area98 announced in December the signature of a twenty-year agreement with Austrian designer Rudi Himmelfreundpointner for the eyewear license of Robert Rüdger brand.

Area98, in collaboration with the historic designer, will be in charge of design, production and worldwide distribution of this iconic Austrian eyewear brand.

At the beginning, the collection, for men only, will comprise 15 ophthalmic frames – one of these available in a limited edition of 300 pieces also with sun lenses. The new Robert Rüdger collection will be launched in preview on the German market during Opti Munich. For Germany and Switzerland, Wolfgang Segel will assume the role of Sales Manager for Robert Rüdger and Coco Song, the two Area98 luxury brands. The collection will be worldwide distributed from March 2015, after Mido.

Founded in 1989 by the three Austrian designers Robert Hüttmann, Rudi Himmelfreundpointner and Gerhard Lahner, the Robert Rüdger collection thanks to the unconventional tones, together with easy-to-wear shapes, quickly extended its success to all the German-speaking countries. Starting from 2004, Robert Rüdger was exclusively entrusted to Rudi Himmelfreundpointner.

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HUBLOT & ITALIA INDEPENDENT Hublot and Italia Independent announced a three-year collaboration on a range of products that will be released in the first quarter of 2015 and will have high visibility within the boutiques of the two brands.

The launch plan will consist of a series of international events.

The fruits of this collaboration will have characteristics of absolute excellence, both technical and stylistic, able to enhance the know-how of the two European companies who have been working closely for their development.

Italia Independent presents the new ADV campaign S / S 2015 Never change a winning team. For the third consecutive season, Italia Independent entrusts Independent Ideas, creative agency of the Group, the task of creating the ADV campaign for the Spring / Summer 2015 eyewear collection, this time focusing on some of the crafts that have made Italy famous in the world.

“Italian Portraits”, Italian arts and crafts, this is the concept of the new campaign: the shots portray the emblematic figures of these qualities all Italian, recognized and recognizable: the chef, the designer, the conductor, the photographer, the director, the actress, the fashion designer, the architect, up to the Formula 1 the engineer.

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NEWS

L.A. EYEWORKS honors 25th annual day with(out) art/world aids day On Monday, December 1st, l.a.Eyeworks joined arts institutions, community groups, and health service organizations worldwide in its 25th annual observance of Day With(out) Art / World AIDS Day. Special in-store projects at both l.a.Eyeworks retail locations honored this important day of remembrance, awareness, witnessing, and hope. l.a.Eyeworks invited friends from the arts, entertainment, fashion, and services communities to select a special song to be played in their retail stores on that day. The selections also comprise a playlist brochure that has been distributed for free to visitors. This year’s diverse group of contributors include multimedia superstar RuPaul, actress Kirsten Vangsness (CBS’ Criminal Minds), fashion designers Peter Jensen and Corey Lynn Calter, entertainment reporter Marc Malkin, architect Neil Denari, chanteuse Morganne, recording artist Eryn Woods, performer Justin Vivian Bond, photographers Austin Young and Josef Jasso, among many visual artists, graphic designers and arts workers. The song selections, which range from classical compositions to disco standards to more obscure indie tracks, create revealing contrasts and discoveries.

Kirk & Kirk win Silver at London Design Awards Kirk & Kirk have won a prestigious Silver Award at the London Design Awards for product design.

The award celebrates creative and innovative design and the use of acrylic in Kirk & Kirk frames as well as their collaboration with British silversmiths to create unique precious metal jewellery was a major contributing factor.

Design100 is a platform of award programs focused on promoting the value of design in local markets across three continents.

The gold award was secured by PriestmanGoode for their design for the new Tube for London.

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MARCOLIN AND SOVER-M a joint venture for the russian market Marcolin SpA, one of the leaders in the eyewear industry, has signed last December a joint venture agreement with Victoria Chizhova, Founder and CEO of Sover-M, established player in the Russian eyewear market.

This operation is part of the international expansion plan of Marcolin that by going to strengthen and expand the distribution of its products in the Russian territory thus creates the conditions for a direct management of the market itself.

Marcolin will control 51% of Sover-M that will distribute all products of the brand portfolio of the Italian company.

SAFILO AND JIMMY CHOO extend the licensing agreement for eyewear Safilo Group and Jimmy Choo, iconic fashion brand of luxury accessories, extended the license agreement until 31 December 2018 for the design, production and distribution of collections of sunglasses and optical frames with Jimmy Choo brand.

This extension is a result of the extraordinary growth of the business Jimmy Choo eyewear in the major countries, especially in Europe and North America.

MARCOLIN AND GINKO GROUP joint venture for the chinese market Marcolin SpA and Ginko Group, established player in the eyewear market of China, announced their joint venture at the beginning of last November 2014.

Purpose of the operation is to improve the coverage in Mainland China, and strengthening the development of direct distribution of the Marcolin products. GINLIN Shanghai Optical Co. Ltd, a company based in Shanghai and equally controlled by Marcolin Group and Ginko, will operationally manage this activity

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NEWS

Rudy Project & Guillermo Altadill protagonists at the Barcelona World Race 2015: The new edition of Barcelona World Race, a round the world non-stop sailing race, started on 31 December, with the same starting point and the arrival at the end of March, in the Spanish city.

Eight IMOCA 60 boats, eight teams of two skippers each, a challenge of 23,000 kilometers of sea between Cape Town, Australia until Chile.

An exciting race, extreme, where the knowledge and experience will decide the fate of this incredible adventure.

Guillermo Altadill, chief skipper of the Neutrogena Team and among the most experienced sailors in the world, has chosen to tackle the tough months of sea crossing with the Genetyk Sailing glasses that Rudy Project has specially created for him and for this unconventional test.

These glasses are equipped with the revolutionary POLAR3FX HYDROTEK lenses that, thanks to a forefront polarization process with water repellent technology, eliminate the formation of condensation and the glare caused by reflections on the water.

Glenn Sherling is Senior Director of Operations at Ogi Eyewear Ogi Eyewear appointed Glenn Sherling as Senior Director of Operations. He joins the company in a new position in which he will be responsible for driving growth and the development of innovative business building strategies through energetic leadership and the consistent delivery of effective organizational solutions. Sherling will oversee and lead operations for this fast growing Eyewear Company.

Glenn Sherling started at Ogi Eyewear during an exponential growth period for the organization. With Sherling’s natural knack for strategic leadership and unique breadth of business development, he is fully equipped to lead in operations management. Sherling provides a rare yet crucial expertise through his ability to deliver innovative solutions at a strategic leadership level.

Sherling’s background includes a wide range of business experience in management, marketing and leadership positions with a strong record of project management. He specializes in creating positive change and building high performance teams. Sherling is a graduate of the Carlson School of Management at The University of Minnesota with a double major in Finance and Marketing.

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Ermenegildo Zegna and Marcolin: launch event for the new eyewear collection The first eyewear collection signed Ermenegildo Zegna produced and distributed worldwide by the Marcolin Group was presented in a world exclusive in Milan on Wednesday December 10, 2014.

The CEOs of the two companies, Gildo Zegna and Giovanni Zoppas, welcomed 500 selected guests in the exclusive location of the international ‘Headquarters of Ermenegildo Zegna.

Video projections animated the event, involving guests in an unprecedented sensory experience to a sophisticated world in line with the values shared by the two brands.

Two collections: Ermenegildo Zegna, dedicated to a man with timeless elegance, and Ermenegildo Zegna Couture that becomes highest expression of a refined and sophisticated style.

LARA D’ eyewear official partner of skiing instructors Following the experiences of 2012, LARA D’ and the Santa Cristina Ski School have once again signed an agreement for the winter season 2014/2015 thanks to which the skiing instructors of the Val Gardena ski school will wear the new limited-edition sunglasses, designed and created specifically for them by the young designer Lara D ‘.

The idea of proposing two exclusive models dedicated to the Santa Cristina Ski School was conceived during a meeting between the Architect Lara D’Alpaos and one of the representatives of the school at the Mido fair, where both, happy with the previous year’s outcome, agreed to a new partnership.

“The skiing instructors of Santa Cristina operate in one of the most wellknown and respected districts of South Tyrol, the Val Gardena is indeed one of the most prestigious and renowned ski resorts of the Dolomites and therefore an excellent showcase for my brand, as well as for foreign markets.” - said Lara D ‘.

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NEW at opti

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NEW at opti

Marilyn Monroe eyewear Innovative interpretation of old Hollywood glamour and modern style Featuring retro-inspired, upswept cat eyes and edgy deep squared shapes with bold profiles, each style is finished with subtle Swarovski crystals that add a hint of necessary glam and ultra-feminine flare to each one.

The Marilyn Monroe eyewear brand includes “The Marilyn” Limited Edition Sunglass, which devolves 100% of the profits to Hollygrove, the orphanage where the actress lived as a child.

Hollygrove is now part of the EMQ FamiliesFirst agency, dedicated to helping children in crisis.

In homage of Marilyn Monroe’s birthday (June 1, 1926) the 926 pieces collection is numbered for true authenticity for her many fans and collectors to enjoy.

Inspired by the scandalous costumes Marilyn wore in Some Like it Hot, “The Marilyn” recalls the aura of the starlet’s era while evoking modernity. The design aesthetic mixes a classic 1960’s inspired cat eye with a multi-layered, custom material adorned with Swarovski crystals.

Allure Eyewear is thrilled to announce the launch of Marilyn Monroe Optical and Sunglass collections in Europe at MIDO 2015.

Inspired by the iconic elegance and beauty of the legendary actress, Marilyn Monroe eyewear seeks to bring out the inner radiance in all of us.

The collections look back to the woman whose illustrious career, as well as private and public life, still mystifies and inspires us to this day.

Evocative of Marilyn’s enigmatic celebrity lifestyle, the eyewear is poised to seduce with its innovative interpretation of old Hollywood “The creation of Allure’s Marilyn Monroe eyewear collections present an opportunity for glamour and modern style.

Marilyn to reach her fans through a new and Comprised of quintessential 1960’s silhouettes, exciting fashion medium” says Nick Woodhoueach style represents a part of Marilyn’s unique se, President and Chief Marketing Officer at Authentic Brands Group. and mysterious personality.

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NEW at opti

THE BLACKFIN S/S 2015 COLLECTION Essential design, exceptional quality For the coming spring, Blackfin, the all-Italian titanium eyewear brand, is once again living up to its style imperatives – clean, uncluttered lines, exclusive design details and colours with personality to match the people who wear them.

Foto 1 – mod BF727 MELVILLE

The excellent quality of the material and the blend of traditional craftsmanship with the latest technology add up to a product that every time reaffirms its power in modern, linear styling that is truly one of a kind. This excellence is plain to see in the new titanium models to be presented in OPTI in Germany. Two optical frames, one for men and one for women, express that unique essence that is Blackfin and the pride in being all-Italian.

The classic panto-shape, reinterpreted in a modern key, of Model BF728 KEY WEST, is sure to become a must-have for fans of this style. The vintage-look design retains the brand’s trademark unfussy, clear-cut lines enhanced by colour-combinations that contrast understated with livelier tones for truly original solutions: midnight blue/sky blue, opaque dark grey/fluorescent green, chocolate brown/ orange, deep purple/opaque fuchsia, opaque black/silver.

Model BF727 MELVILLE is the frame for dynamic women bursting with personality. The slightly oval shape of the front and the dual colour combinations have been designed to offer our female wearers a modern, ready-to-wear look, style without a care. This model is available in the colour combinations chocolate brown/navy blue, midnight blue/sky blue, opaque grey/fuchsia, purple/dark grey, red metallic/pink metallic.

All Blackfin frames have the innovative patented SWORDFISH temple tips whose break-off guides make it possible to shorten the temples in three simple moves.

Foto 2 – mod BF728 KEY WEST

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NEW at opti

Tribute to Le Corbusier Conservatoire International de Lunettes The Conservatoire International de Lunettes project began life in Milan when a group of artists, designers, philosophers and entrepreneurs who were all passionate about glasses came together to create an “international spectacles conservatoire”.

The idea was to reinterpret spectacles drawing on contemporary archetypes that are part of the collective imagination, paying homage to those who have brought their own distinctive and signature styles to glasses.

In this working group every member brings to the table all his or her experience and cultural background.

They are experts in the fields of art, industry and distribution, communications and contemporary music, as well as specialists in glasses design, and each contributes the richness of their varied experience, a new vision and new stimuli to the whole process of research into the development of this product.

2 coll CONTEMPO mod 406

Model 510 of the ICON collection is dedicated to one of the most influential figures in the history of modern architecture: Le Corbusier.

The glasses, which looks like a reworking of the classic round shape through the nose brushed metal and the rounded section, obtained with milling, is a tribute to the genius of the revolutionary architect who knew how to fuse architecture with the social needs of man.

1 Coll ICON mod Le Corbusier

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This model is a tribute to one of the great forerunners of modern and contemporary architecture and it is made in brushed black, aubergine, navy and forest green. It is proposed in the optical and sun version, the latter with Carl Zeiss colour filters in powder blue, bottle green and aubergine.

NEW at opti

New from Henry Jullien 94 years of know-how Henry Jullien recently introduced an exciting new concept, CHELSEA, available in all possible versions and for all categories of customer. Chelse offers models for both women and men, a rimless release (6 shapes for men, 6 for women), semi-rimless or supra versions (2 shapes for men, 2 for women) and full-rim models (2 shapes for men, 2 for women).

Foto 1 mod Chelsea

This is a frame benefitting from a very new Henry Jullien hinge design linking the metal or rimless front with the acetate temples.

The exquisite variations and hues in the colours of acetate and metal are numerous and particularly attractive, allowing Chelsea be adapted for all ages and all tastes.

e s o r l me 15000 In addition, the Melrose saga continues with the new Melrose 15000 model.

Foto 2 mod Melrose 15000

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NEW at opti

Impossible eyewear 3D printed eyewear by ic! berlin They’ve mastered steel. They’ve mastered acetate. Now the next frontier. ic! berlin presents plotic – 3D printed eyewear

by Selective Laser Sintering. plotic makes the impossible possible and paves the way for new designs and shapes which until now have been unthinkable using traditional manufacturing techniques.

After several years of research and development, ic! berlin is excited to launch plotic and plotichybrid eyewear for Opti 2015.

It’s a process that needs to be seen to be believed. Layer by tiny layer a frame grows as finely tuned lasers fuse together powder particles to create eyewear that is lighter, stronger, more flexible and more environmentally friendly than traditional materials. plotic allows total freedom in design and texture like never before.

Plotic frames are made from Polyamid PA220.

This material is hypoallergenic, water and food safe and has a molecular structure similar to natural silk. It is also incredibly strong and tough, 30% lighter than cellulose acetate and it allows many possibilities in post-production treatments (i.e. barrel polishing, dying, metallization, flocking).

For Opti 2015 ic! berlin launches plotic in eight rich new colours, two ploticmetal hybrids with a revolutionary new half ring construction, and two plotic sunglasses with an innovative new nose pad solution that is only possible with this technology.

With plotic the future is wide open, and ic! berlin is just getting started.

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NEW at opti

Blue skies ahead A new trendy color for Lunor

These are no rose-colored glasses – this season, eyewear manufacturer Lunor again shows its habitual keen eye for style and discriminating taste. The striking, elegant new shade scored a hit with visitors to the last SILMO 2014 trade fair. In the very near future, the popular A5 232 and A5 234 models will also be framing eyes in “matt dark blue” – a color that displays character without being showy.

This is entirely in keeping with the spirit of the Lunor line. The premium brand is a hallmark for high-quality glasses frames made in Germany that consciously avoid fashion (over)statements, instead interpre-

mod A5 232

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ting classic vintage designs in contemporary style. Quality and innovative technology are always a focus. The new dark blue models are meticulously hand-crafted from innovative acetate in a work process comprising more than 200 steps – a guarantee of top quality down to the last detail. The specially developed Lunor hinge connects the temples and the bridge firmly and securely using functional rivets. Here too, Lunor offers authenticity rather than tacked-on decorative rivets in a design that has stood the test of time.

Every Lunor wearer will discover a wild blue yonder of their very own with an acetate model in the trendy new color.

NEW at opti

NATURE TAKES SHAPE The New Mad Fun Frames

Nature’s creative impulse has left its mark on the new models in the MAD IN ITALY collection. With its three brands, MAD UP, MAD FUN and MAD IN ITALY, Vista Eyewear has rewritten the style of eyeglasses. At OPTI 2015, in addition to five new MAD IN ITALY models, three MAD FUN frames will be presented. They have been conceived exclusively for women with strong personalities.

mod Edera

The distinctive element is color, presented in all of its liveliest shades. The three models, two with front face in metal (Edera and Giglio) and one in acetate (Girasole), capture attention with the chromatic effects of the temples, produced with multicolor gluing that creates original contrasts “stolen” from nature: butterfly wings, tropical fish, rare flowers and bird feathers represent the source of inspiration for this unusual palette of tones.

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Marc Stone Eyewear International design with Swiss quality

Marc Stone, a rising star in the international fashion scene, launched its first ever eyewear collection with Swiss Eyewear Group (International) AG. The highly awarded and successful Swiss designer is known for his uniquely designed and crafted men’s fashion clothing combining classic, modern style with subtle futuristic touches.

mod M1500B

mod M2508A

The new Marc Stone Eyewear Collection uses design elements from Marc Stone’s apparel collection as a signature throughout the collection. Highlights include stunning wood finishes on acetate frames and highly wearable panto shaped frames with retro inspired clip-ons, as well as contemporary stainless steel metal frames with discrete side shields and slightly heavier rims for an extra kick. In a true Swiss manner, Marc Stone Eyewear is handcrafted using only the highest quality materials such as acetate, Swiss TR 90 material and stainless steel. When it comes to the lens choice, Marc Stone decided to feature the new ultra polarized lens from Swiss Eyewear Group to give consumers the best possible visual experience.

The Marc Stone Eyewear Collection will be available from February 2015. mod M2500A

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NEW at opti

Metropolitan Eyewear : Hinge 2.0 Constantly on the

move

Metropolitan Eyewear by OWP Brillen is a collection for sophisticated people and is the embodiment of streamlined design and sleek styling. The reduced use of materials allows precise details to be perceived and opens the way to uncompromisingly high quality. For people with their finger on the pulse of time and who live life to the fullest.

New to the Metropolitan Eyewear collection from January: 3 styles for women, 3 for men. One common factor: a new block hinge design with moveable parts that always return to the samet spot.

The design is inspired by urban living spaces that are constantly on the move. From an urban jungle stop-and-go culture to city slickers on the morning office run. The result: a new slim hinge concept that retains the clear geometric Metropolitan Eyewear style while incorporating urban mobility into the collection.

Style 8224 boasts a retro-inspired front featuring fine-edged acetate and this winter’s in-demand bold colours. The poppy red or green frames are real statements. Surfaces come in both matt and glossy looks.

The new hinge concept is featured on two more women’s styles (8225 and 8023) and three for the men (styles 8222, 8223, 8024). The metal style for the ladies is available with temple edges in colouredmatt finishes.

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NEW at opti

New Mexx Eyes collection Colour blocking reinterpreted Colorblocking

Never change a winning team: the successful Mexx Eyes colour blocking concept has been enhanced by three new models for women. Two acetate fronts (styles 5330 and 5331) and one stainless steel front (style 5148) combined with spray-painted temples in the colour-blocking look.

The temples are ultralight and flexible. They even weigh 20 % less than pure acetate frames.

In addition, a metal needle inserted into the temple tips ensures optimum fitting adjustment and matches the acetate temple performance. Colours go from brown to rosewood or blue to turquoise. All temples have a matt surface.

New Mexx Eyes Statement Pieces The new 5329 January style features an acetate front coupled with embossed temples made from superior-quality aluminium. This allows the Mexx brand’s characteristic xx to come to the fore in an eye-catching sculpted form.

The temples are available in one or two colours. Special highlight: each frame has an aluminium ring to go with it, produced in the same look as the temple. Two styles with stainless steel front frames (styles 5149 and 5150) feature the same temple design.

New styles in zigzag look

Statement Pieces

Mexx Eyes is tapping into the current zigzag trend and has added two new acetate styles for men to the collection (styles 5332 and 5333). The simple geometric pattern, known as the chevron pattern, is picked up in the form of laminated imprints on the temple arms. Chevron started back in the 60s but has made a stunning comeback in recent years. These models are available in kiwigreen, turquoise and midnight-blue.

mod 5333

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NEW at opti

MYKITA Maison Martin Margiela essential A pure and radical look

Two new shapes and two new colours complete the MYKITA + Maison Martin Margiela ESSENTIAL collection: MMESSE007 and MMESSE008 in Pink and Dark Grey.

Consisting of a range of stainless steel frames, the ESSENTIAL collection offers a pure and radical look. Pared back to raw materials, functionality is the guiding aesthetic principle. All frames are sealed with a transparent powder coating, giving the entire construction a convex, all-enveloping body.

The new MYKITA + Maison Martin Margiela colours and shapes are now available at all MYKITA Shops, the MYKITA E-Shop as well as selected fashion stores and opticians.

mod MMESSE0007

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mod MMESSE0008

NEW at opti

WOMAN ON MODE ® MYMUSE by OKO Paris Optics for women. Feminity and glamour

Having received overwhelming support until now for its sunglasses’ women’s models, the brand MYMUSE by OKO Paris® has also being developing a line dedicated to optics for women with a big W, where elegance and refinement get together united to give birth to magnificent acetate and combined acetate/metal jewels. This women’s optical collection has been developed and created in the in-house design studios of the group – just like the men’s optical line.

All in sobriety but recognizable at first sight thanks to the unique design of the brand which knows how to play with shapes.

Current or retro-vintage, which knows how to play with the material.

Acetate plates exclusively chosen and developed for the brand, and which knows how to play with originality thanks to acetate collage of different colors – on the nose pieces and on the stems.

It’s a fashion and glamorous chapter, which gets written in the history of OKO EYEWEAR Group.

Through this women’s optical line, MYMUSE by OKO Paris pays a tribute to women in search of elegance and refinement - women who wish to differentiate themselves thanks to subtle shapes combinations, thanks to beautiful materials and thanks to hot and powerful colors.

mod Cameron C05

The new models are: Megan – Combined Acetate & Metal color code C02 Light Tortoise on Cream Cameron – Combined Acetate & Metal color code C05 Dark Tortoise on Fushia Marie – Combined Acetate & Metal color code C03 Dark Green Marble Effect Nathalie – Combined Acetate & Metal color code C01 Black & Grey Marble Effect.

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NEW at opti

Colorful and Charismatic 9209

by Ogi Eyewear The

A fun and flattering combination frame in captivating colors Bursts of watercolor inspired streaks harmonize with coordinating colored metal temples in the 9209 model by Ogi Eyewear.

This feminine combination frame features lively blends of color in the translucent tinted acetate front and tips. From the smooth swooping brow to the carved stainless steel temples, this charismatic style gives a cheerful impression.

Ogi Eyewear counter cards and logo blocks are available upon request.

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NEW at opti

Exclusive acetate styles The new OWP collection for women

The OWP women’s collection embraces modern art: In January OWP launches five new women’s styles exclusively made in acetate. One of the highlights is style 2143. It is an acetate frame with a two-tone front, where plain colours such as fuchsia or red have been combined with new exclusive acetates used on the lugs and temples. The style is impressively feminine: a subtlycontoured front, the lugs edging out slightly, with rounded temples for unbeatable comfort. The OWP logo appears in the form of a small decorative metal plate on the temples. A spring hinge delivers great stability and durability. The style comes in six different colour options.

OWP used fashion world highlights as inspiration for its exclusive acetate design: ranging from pattern mixes, cubism to colour field painting, the autumn/winter collection catwalks showcased a host of different colourful patterns. With its women’s collection, OWP’s answer to modern art in wearable form plays with light, colour and form, offering matt or shiny surfaces. The result: vibrant looks in vivid colour combinations such as fuchsia-white-caramel or terracotta-khaki-blue.

The OWP exclusive collection for women includes another acetate style (2144) plus three metal styles (1398, 1399 and 1400).

The OWP women’s collection currently comprises 30 styles.

mod 2143

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NEW at opti

Italian Design Raver Tower presents their two collections

Previewing at the OPTI trade fair in Munich, Raver Tower will be introducing 4 new models that will complete the Working Class collection and a completely new collection for the European market: the Giorgio Valli – Venezia collection.

The 4 models, Wc1218, Wc1220, Wc1222 and Wc1224, will continue the Working Class collection and will have the features which make all the models already in the collection stand out: temples covered in waterproof denim, handcrafted work on the acetate front, minimalist design and care on every detail. All the models will be for men and will include two much-anticipated additions: model Wc1218 with classic pantos frame shape and model Wc1220 designed to hold base 6 varifocal lenses. The alternation and contrasting of the classical and the modern that is the essence of the Working Class collection is therefore continued.

Giorgio Valli – Venezia – will be a microcollection (a size that’s popular with Raver Tower and other opticians), made of horn and manufactured in Italy. The shapes of the fronts will be traditional outlines reworked with a modern touch in both the models for men and those for women: a classic of Italian design. All 5 models in horn will have temples equipped with OBE flex and there will be 2 colour options for each model.

mod WC1218

mod GV1406

Unlike the Working Class collection, Giorgio Valli will be distributed to the market largely via the Internet or directly through Raver Tower. The world launch will take place at the Silmo fair 2015 in Paris.

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NEW at opti

ROBERT RÜDGER New male elegance made in Austria premiered at opti 2015 Munich Trade Fair provides the venue for the launch of a new Robert Rüdger collection created by Area98 in collaboration with designer Rudi Himmelfreundpointner.

The historic Austrian brand makes its comeback to the international scene thanks to a twenty-year licence agreement. At OPTI it will present the very first preview of 15 exclusively male frames that are characterised by a spirit at once restrained and elegant but rich in personality.

Model RR005 has characteristic double-circle lenses, sculpted entirely in titanium, but The key stylistic features of the 1990s, back softened by the wooden inserts in its sidepieces, from Robert Rüdger’s early period, are given while model RR010 is a wooden frame with a a contemporary re-drafting, conferring on the decisive top rim and horn sidepieces.

Austrian brand a new appeal that is more in keeping with current trends.

Whether the line is lean and modern – as with the titanium RR006, developed in fetching Emblematic of this renewal, and a tribute to metallic tones, or luxury-class and classic – like past stylistic research, is model RR001, an RR014, for example, elegantly proposed wholly evolution in titanium and wood that combines in horn – the the style of Robert Rüdger lightness and style. The vintage front comprises frames will always confer decisive fascination two off-centre circular lenses joined by a single on their wearer, enhancing his class, charm and metal bridge, completed by twin pads in wood charisma. and adjustable sidepieces in beta titanium with a wood sublimation coating. For this model Robert Rüdger eyewear, produced by Area98, only, a sunglasses version will be presented will be distributed on the German market from in limited edition.

January 2015, going global from March. mod RR001

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NEW at opti

‘The Future of Eyewear’

by Rochester Optical Smart Glasses Lens Technology chimmm…… by Simon Chim x Rochester Optical is showcasing Smart Eyewear for the first time at Opti in Munich.

In a pioneering step towards merging fashion with technology, Rochester Optical is collaborating with Simon Chim, the renowned Hong Kong eyewear designer, to set a new facial context for Smart Glasses with an exclusive range of frames, chimmm…… by Simon Chim - designed specifically for Smart Glasses, including Google Glass and Vuzix.

US based frames and optics manufacturer, Rochester Optical, is on a global mission to promote the extensive business opportunities for eye care professionals presented by the smart eyewear revolution.

During the fair, chimmm…… by Simon Chim x Rochester Optical frames will feature in Opti’s feature ‘Walk of Frame’ in Hall C1. Here Simon’s innovative designs have been selected to show alongside the ultimate in eyewear fashion.

Rochester will also take centre stage with Patrick Ho, Rochester Optical Chief Executive, speaking on the incredible advancement of Smart Eyewear and significant opportunities it presents the optical industry in the ‘opti-forum’, on all three days of the show.

In addition to this, Bob Forgan of Vision Technologies Europe, Rochester’s Authorised European distributor will be on hand to answer questions and provide full details on how to access Rochester Optical’s Smart Eyewear products.

Rochester Optical’s Smart Glasses lens technology and frames designed for use with smart glasses including; Smart Frames and Smart GOLD™ lens design for Google Glass, Vuzix M100 and Epson Moverio BT-200.

Smart Frames are made for smart glasses exclusively.

They are engineered to place the lenses in a position that is unique to smart glasses work. They allow for even the most near-sighted or far-sighted to wear and use smart glasses comfortably. Smart GOLD™ lenses are specifically designed with enhanced and digitally fabricated optics for smart glasses and only for use with smart glasses.

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NEW at opti

VINYL FACTORY IS EXPANDING Tributes to icons of cinema and music Juliette Lewis is a wild thing, on the screen and on stage. The sunglasses model LEWIS Vinyl Factory created as a tribute to her is ferociously sexy and eye-catching, with a 3D work of the front material and a superb vintage look.

After dedicating a model to Leah Shapiro and Robert Levon Been, there was still one model missing in order to re-create the rock trio of Black Rebel Motorcycle Club. Not any more, here is the brand new model Hayes, a frame with a vintage and rock look that totally fits with Peter Hayes, the edgy guitar player of the Californian combo.

Since day 1, Vinyl Factoy’s goal is to surprise and to go outside the box. The brand’s universe is so dense that it overflows outside of the Optical field towards everyday items that, once remixed, become objects of desire. From the customized fire extinguisher, to the vintage bowling bag to the passport-cover paying tribute to Music’s icons, the brand’s creative frenzy has no limits.

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NEW at opti

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