OVERVIEW The Brandcenter at VCU is a two-year, full-time master’s program for students interested in marketing, advertising, branding, communications, and innovation. We are not a portfolio school; Brandcenter graduates gain a Master of Science degree in business in addition to a robust portfolio of creative work to hit the ground running.
FOUR AREAS OF STUDY Brandcenter students concentrate in one of four areas of study: Art Direction, Copywriting, Strategy, and Creative Brand Management. They study within their chosen concentration as well as collaboratively across concentrations on team projects that culminate in presentations to faculty, peers, and real-world clients.
at a Glance
BRANDCENTER MISSION We inspire and develop the next generation of creative leadership to craft solutions, advance brands, and bring new ventures to life.
CLASS OF 2028 STUDENTS students per concentration
26
Art Direction
18
35% MALE* 65% FEMALE*
Copywriting
*identifies as
26
Strategy
AVERAGE AGE
24
47%
16
RACIALLY/ETHNICALLY DIVERSE
Creative Brand Management
AVERAGE GPA
61%
3.5
HAVE PRIOR WORK EXPERIENCE
55%
IN-STATE
REPRESENTING
21 STATES + 6 COUNTRIES (Singapore, Pakistan, Qatar, Uganda, El Salvador, UAE)
45% 8%
OUT-OF-STATE INTERNATIONAL
You’ve seen our stats, now get to know our students at brandcenter.vcu.edu/talesfromsixty.
FIND US ON SOCIAL MEDIA:
PARTNERSHIPS WE PARTNER WITH BRANDS TO HELP SOLVE THEIR MARKETING CHALLENGES. THEIR DONATIONS FUEL OUR SCHOLARSHIP FUND. HERE ARE JUST A FEW OF OUR PARTNERS.
@VCU_Brandcenter
ALUMNI + JOBS | 2,700 Alums + Counting BRANDCENTER GRADUATES WORK AT TOP BRANDS, AGENCIES, AND CONSULTANCIES SUCH AS ...
BRANDS
AGENCIES
CONSULTANCIES
brandcenter.vcu.edu/talesfromsixty / brandcenter.vcu.edu / 804.828.8384 / toll-free 800.311.3341
OUR ALUMNI ARE ACTIVELY ENGAGED IN MENTORING AND RECRUITING OUR STUDENTS.
RVA Richmond, VA, commonly referred to as RVA, is a historic city in the midst of a creative rebirth. It’s a destination for art lovers and foodies, and is home to a local music scene spanning all genres. Neighborhoods bustle with boutiques, restaurants, galleries, and museums. Our program is housed in one location: our award-winning building, Mike Hughes Hall, on VCU’s Monroe Park campus in downtown Richmond.
VOTED BEST RIVER TOWN IN AMERICA by Outside Magazine