OVERVIEW The Brandcenter at VCU is a two-year, full-time master’s program for students interested in marketing, advertising, branding, communications, and innovation. We are not a portfolio school; Brandcenter graduates gain a Master of Science degree in business in addition to a robust portfolio of creative work to hit the ground running.
FIVE AREAS OF STUDY Brandcenter students concentrate in one of five areas of study: Art Direction, Copywriting, Strategy, Creative Brand Management, and Experience Design. They study within their chosen concentration as well as collaboratively across concentrations on team projects that culminate in presentations to faculty, peers, and real-world clients.
at a Glance
BRANDCENTER MISSION We inspire and develop the next generation of creative leadership to craft solutions, advance brands, and bring new ventures to life.
CLASS OF 2025 STUDENTS students per concentration
25
35% MALE* 58% FEMALE* 7% undisclosed
21
Art Direction
Copywriting
*identifies as
COMMON UNDERGRADUATE MAJORS REPRESENTED
19
Experience Design
Advertising Art English Marketing Media Design
10
17
Creative Brand Management
Strategy
42% RACIALLY/ETHNICALLY DIVERSE
67%
AVERAGE AGE
25
AVERAGE GPA
HAVE PRIOR WORK EXPERIENCE
54%
3.4
IN-STATE
REPRESENTING
46%
OUT-OF-STATE
24 STATES + 3 COUNTRIES
You’ve seen our stats, now get to know our students at brandcenter.vcu.edu/talesfromsixty.
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TUITION
Annual Tuition Rates + University Fees as of 2022-23 Academic Year In-state: $26,630 Out-of-state: $27,320
SCHOLARSHIPS Students have access to financial aid and other funding programs.
AVERAGE SCHOLARSHIP AWARD
$3,800
@VCU_Brandcenter
WE PARTNER WITH BRANDS TO HELP SOLVE THEIR MARKETING CHALLENGES. THEIR DONATIONS FUEL OUR SCHOLARSHIP FUND. HERE ARE JUST A FEW OF OUR PARTNERS.
ALUMNI + JOBS | 2,000 Alums + Counting brandcenter.vcu.edu/talesfromsixty / brandcenter.vcu.edu / 804.828.8384 / toll-free 800.311.3341
BRANDCENTER GRADUATES WORK AT TOP BRANDS, AGENCIES, AND CONSULTANCIES SUCH AS ...
BRANDS
AGENCIES
CONSULTANCIES
OUR ALUMNI ARE ACTIVELY ENGAGED IN MENTORING AND RECRUITING OUR STUDENTS.
RVA Richmond, VA, commonly referred to as RVA, is a historic city in the midst of a creative rebirth. It’s a destination for art lovers and foodies, and is home to a local music scene spanning all genres. Neighborhoods bustle with boutiques, restaurants, galleries, and museums. Our program is housed in one location: our award-winning building, Mike Hughes Hall, on VCU’s Monroe Park campus in downtown Richmond.
VOTED BEST RIVER TOWN IN AMERICA by Outside Magazine