Brandcenter Class of 2024 Infographic

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OVERVIEW The Brandcenter at VCU is a two-year, full-time master’s program for students interested in marketing, advertising, branding, communications, and innovation. We are not a portfolio school; Brandcenter graduates gain a Master of Science degree in business in addition to a robust portfolio of creative work to hit the ground running.

FIVE AREAS OF STUDY Brandcenter students concentrate in one of five areas of study: Art Direction, Copywriting, Strategy, Creative Brand Management, and Experience Design. They study within their chosen concentration as well as collaboratively across concentrations on team projects that culminate in presentations to faculty, peers, and real-world clients.

at a Glance

BRANDCENTER MISSION We inspire and develop the next generation of creative leadership to craft solutions, advance brands, and bring new ventures to life.

CLASS OF 2024 STUDENTS students per concentration

16

27% MALE* 71% FEMALE* 1% undisclosed

14

Art Direction

Copywriting

*identifies as

COMMON UNDERGRADUATE MAJORS REPRESENTED

14

Experience Design

Advertising Art English Marketing Media Design

15

14

Creative Brand Management

Strategy

36% RACIALLY/ETHNICALLY DIVERSE

65%

AVERAGE AGE

25

AVERAGE GPA

HAVE PRIOR WORK EXPERIENCE

55%

3.3

IN-STATE

REPRESENTING

45%

OUT-OF-STATE

17 STATES + 4 COUNTRIES

You’ve seen our stats, now get to know our students at talesfromsixty.com.


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