OVERVIEW The Brandcenter at VCU is a two-year, full-time master’s program for students interested in marketing, advertising, branding, communications, and innovation. We are not a portfolio school; Brandcenter graduates gain a Master of Science degree in business in addition to a robust portfolio of creative work to hit the ground running.
FIVE AREAS OF STUDY Brandcenter students concentrate in one of five areas of study: Art Direction, Copywriting, Strategy, Creative Brand Management, and Experience Design. They study within their chosen concentration as well as collaboratively across concentrations on team projects that culminate in presentations to faculty, peers, and real-world clients.
at a Glance
BRANDCENTER MISSION We inspire and develop the next generation of creative leadership to find solutions, grow brands, and bring new ventures to life.
CLASS OF 2023 STUDENTS students per concentration
23
34% MALE* 66% FEMALE*
20
Art Direction
Copywriting
*identifies as
COMMON UNDERGRADUATE MAJORS REPRESENTED
17
Experience Design
Advertising Communications Marketing Journalism Business Administration
19
17
Creative Brand Management
Strategy
32% RACIALLY/ETHNICALLY DIVERSE
77%
AVERAGE AGE
26
AVERAGE GPA
HAVE PRIOR WORK EXPERIENCE
48%
3.42
IN-STATE
REPRESENTING
52%
OUT-OF-STATE
22 STATES & 2 COUNTRIES
You’ve seen our stats, now get to know our students at talesfromsixty.com.