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WHAT'S NEW
First ever BCsprint Several second year students spent the last four days of winter break working vigorously on a brand challenge for client sponsor Casper in the Brandcenter's first ever BCsprint. We were so grateful to have Alum Sloane Hastings (ST, 2013), Design Strategy Lead at Casper, representing the client, briefing the students and reviewing their presentations, as well as several local alumni who served as mentors for the ten participating teams. Mentors and guest reviewers alike were blown away by the students' creative ideas and presentations.