VCPN June 2017

BOUTIQUE FINDS: A VINTAGE COLLECTOR’S DREAM IN NYC AND REINVENTED CLASSICS JUNE 2017

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THROUGH MY KLiiK I SEE MORE THAN JUST THE WORLD AROUND ME

Taking its direction from the clean, modern aesthetic of Danish design, KLiiK denmark eyewear is subtle yet always inspired. The rich, saturated coloring, laser cut detailing and mixing of patterns and materials are some of the design elements that are integral to the KLiiK denmark collection.

Designed for both men and women, KLiiK denmark focuses on smaller eye sizes and is a go to brand for the smaller fit, small PD consumer with a strong sense of style.

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2017 EYEWEAR COLLECTION

Get the Look INTRODUCING THE MARIE CLAIRE PARIS EYEWEAR COLLECTION Designed in collaboration with the editors at Marie Claire, this all-new collection encompasses an array of fashion-forward frames.

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SALES TERRITORIES ARE AVAILABLE THROUGHOUT THE USA Untitled-1 1

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YOUR TOTAL OPTICAL PRODUCT RESOURCE

TABLE OF CONTENTS On the Cover

UPFRONT VIEWS 14

27

THINK ABOUT YOUR EYES Guest Editorial

by Lindsay Berry, OD 18 PRODUCT BUZZ 20 NOTEWORTHY Takes a Licking, Keeps Its Shape 22

36

ONE-TO-ONE Werner Paletschek, CEO, OWP 24 The Randy Jackson collection celebrates its 10th year with Zyloware Eyewear, and extended fit is a major focus; men no longer have to compromise on fit or flair with seven new acetate or metal choices that include RJ1074, a round shape in metal that comes in classic black, brown and navy as well as statement-making red and RJ3032, an ombré-inspired acetate in black or olive fade. The Limited Edition models offer bolder looks for those willing to take more of a fashion risk, just like Randy Jackson himself: chunkier acetates (RJ X128) as well as a double-brow bar (RJ X 131) dominate. The music producer and former American Idol judge spoke to VCPN about inspiring men to look cool in glasses—check out our exclusive interview on page 38. Randy is wearing RJX126 • Zyloware Eyewear • 800.765.3700 • Zyloware.com “We’ve been in business for more than 90 years, and we’re sensitive to the fact that even people who have larger heads may have average PDs. So a lot of the extended-fit collection is designed around a normal aesthetic look so more people can wear the line. ” Chris Shyer, co-CEO and president, Zyloware Eyewear

VCPN VisionCareProducts.com

TOC_June17.indd 9

EYEWEAR & FASHION ReFramed

by Michele Silver 27 Super Size

by Kaitlyn Robertson 30 Vintage Company, Trending Eyewear

by John Sailer 32 Closeup Stage Presence

by Joy L. Gibb, ABOC 34 Frame Front Good Ombré 36 Interview: Randy Jackson What’s Up, Dawg?

by Michele Silver 38 Panorama The Devil is in the Details 40 Extreme Closeup It’s Gotta Be Götti 43 NEW 44

43

WELCOME HOME FACEBOOK.COM/ VISIONCAREPRODUCTNEWS.COM VCPN’s photo coverage on Facebook of Altair Eyewear’s “Housewarming” party in NYC last month reached many followers. Altair unveiled new logos and fresh updates to its brands Kilter, Sunlites and Evolution.

TEE TIME FACEBOOK.COM/ VISIONCAREPRODUCTNEWS.COM VCPN followers took note of our “save the date” for the Prevent Blindness Swing Fore Sight Golf Tournament on Sept. 13 in Las Vegas, which coincides with Vision Expo West. Get out the clubs and start practicing!

Being Social June 2017 9

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YOUR TOTAL OPTICAL PRODUCT RESOURCE

TABLE OF CONTENTS 60

64

JUNE 2017 Volume 17, Issue 6 EDITORIAL STAFF Vice President, Editorial John Sailer • JS@VisionCareProducts.com Managing Editor Michele Silver• MS@VisionCareProducts.com Senior Editor Joanne Van Zuidam •JVZ@VisionCareProducts.com

VISION CARE TECHNOLOGY Free-Form Progressive Lenses: Past, Present and Future

by Ed De Gennaro, MEd, ABOM 49 Make Your Own Rx Lenses

by Richard W. McCoy, LDO, ABOC, NCLEC 52 Lensometers: Not So Basic Anymore

by Richard W. McCoy, LDO, ABOC, NCLEC 56

Assistant Editor Cara Aidone Huzinec • CH@VisionCareProducts.com

Closeup Clear and Light

by Frank Gimbel, ABO-AC, FNAO, HFOAA 58

Vice President, Design Jane Kaplan • JK@VisionCareProducts.com

NEW 59

Assistant Art Director Bruce Kenselaar • BK@VisionCareProducts.com

BUSINESS SOLUTIONS

Production and Web Manager Anthony Floreno • AF@VisionCareProducts.com Contributing Writers Mark Clark, Joy L. Gibb, Frank Gimbel, Richard W. McCoy, Kaitlyn Robertson, Samantha Toth Editor Emeritus Ed De Gennaro, MEd, ABOM ED@VisionCareProducts.com

BUSINESS STAFF President & Publisher Frank Giammanco • FG@VisionCareProducts.com Executive VP & Associate Publisher Shawn Mery • SM@VisionCareProducts.com Director of Sales Janet Cunningham • JC@VisionCareProducts.com Vice President, Marketing Debby Corriveau • DC@VisionCareProducts.com Vice President, Operations Sharon O’Hanlon • SO@VisionCareProducts.com Subscriptions SUB@VisionCareProducts.com

12 June 2017

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A Second Look Into the Digital Mirror

by Mark Clark, ABOC 60

67

How To Boost Social Media Engagement

by Samantha Toth 62 Interview: Ross Brownlee, CEO, Hilco Vision Extending the Family of Products

by John Sailer 64 Back In Time

by Anthony Floreno 66 NEW 68

VISION EXCHANGE Classified Advertising for the Optical Industry 69

ADVERTISERS’ INDEX Advertisers’ Contact Information 70

72

LOOKING BACK Seeing In Technicolor 72

HILCO VISION ACQUIRED LBI’S CASES AND ACCESSORIES DIVISION, LOCATED IN LAS VEGAS. VisionCareProducts.com VCPN

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VIEWS

Take Patient Education to New Heights

optical shop touted as having “the largest collection of vintage frames” and described as “a veritable eyeglass museum.”

If companies themselves could JOHN SAILER

What’s Old Is Renewed

Educate your patients and build your practice with free services from AllAboutVision.com.

be considered vintage, then a 137-year-old company, now managed by the fourth generation of

If one thing is certain when it

the founding family, could surely

comes to fashion, previous trends

be among them. That’s the case

are sure to resurface. Frequently,

with Morel, profiled in our story

designers appear to become nos-

about this eyewear producer.

talgic, borrowing concepts from

Of course, our Looking Back

the past and reworking them into

department does just that in

their styles of the present.

every issue . . . looks back. Under

Vintage. It can manifest as new

the guidance of our own Cara

designs influenced by those that

Huzinec, this page recalls past

had once been in vogue during days

trends, in this issue reviewing the

Vintage. It permeates fashion, is integral to eyewear, and it’s found throughout this issue of VCPN. gone by, or it can appear when trail-

use of celluloid as a frame material

blazers re-discover classic fashions

(and the popular victory roll hair-

from past eras, perhaps tucked away

style of the 1940s, as an aside).

in a consignment shop or buried in

One of American eyewear’s

Visit www.allaboutvision.com/ecp/ to learn about…

someone’s attic. These groovy blasts

most iconic brands, Oliver Peoples,

• Free, comprehensive, trustworthy patient education

from the past might even be found

epitomizes vintage, inspired by

in a vintage store specializing in

the American eyewear designs of

decades-old frames. We have it all in

the machine age of the ‘20s, ‘30s,

this issue of VCPN.

‘40s and ‘50s. Word quickly spread

• Free listings in the Eye Care Practice Network • Free Eye Health Videos for practice websites • Free Eye Health News Feeds for practice Facebook pages • And more!

AllAboutVision.com is a leading provider of online eye health and vision correction information. We have hundreds of pages of easy-to-understand, trustworthy content that is developed with the input of eye care professionals on our Editorial Advisory Board.

Our creative team here at First

through the mainstream media,

Vision Media Group has brought

and an entire eyewear company

you an issue packed with vintage.

was born.

Michele Silver, in her “ReFramed”

Vintage. It permeates fashion, is

article, explores today’s iconic (and

integral to eyewear, and it’s found

historic) brands that reached into

throughout this issue of VCPN.

their own pasts to reinvent their ear-

So, don’t be afraid to take that

lier classics into today’s trendsetters.

occasional glance backward; it just

Anthony Floreno brings you a

might mean that you are actually

focus on Caserta Eye, a New York

leading fashion forward.

AllAboutVision.com is a Supporter National Sponsor of Optometry Giving Sight. © 2016 Access Media Group LLC. All About Vision and AllAboutVision.com are registered trademarks of Access Media.

email me at JS@VisionCareProducts.com 14 June 2017

John_Views_June.indd 14

VisionCareProducts.com VCPN

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RX OPTIONS FOR THE CHALLENGE AT HAND © 2017 Wiley X, Inc. All rights reserved.

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Wiley X’s expert lab offers state-of-the-art Rx solutions as well as proprietary lenses designed specifically for Wiley X frames.

Our proprietary DIGIFORCE™ digital Rx lenses have been specifically designed for our high wrap frames with point by point digital lens mapping to ensure a wider field of vision and more significant reading zone. Our new Road and Trail navigation performance progressive lens features a fully compensated design specially formulated for driving and riding. Now more people than ever can experience the ANSI Z87.1 safety rated protection and sleek style of Rx-ready sunglasses to see clearly at critical times.

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VIEWS

buy-one-get-one among retail

BOOTH 6 0 9 |

chains don’t help, making consumers even more suspicious.

After all, if they’re willing to give

PR EMIER LAB -----,

EEG

SURFACE BLOCKER

NEW

COBALT NX

a pair of glasses, how much could FRANK GIAMMANCO

Controlling the Conversation

sive discounting, but in fact it has existed for some time and the

Save on the Cost of Eyeglasses.”

industry has allowed it to grow.

Most of the “8 Great Ways” are

Our industry once promulgat-

commonplace (and positive), such

ed a “medical paternalism” phi-

as research your choices before

losophy—whatever the ECP said,

shopping, consult your eye doctor

whether OD or optician, was not

on frames and lenses and consider

to be disputed. The patient was

buying a second pair.

the child, and the ECP was the all-knowing parent.

Now, with so much available

priced; 2) add-ons like UV coat-

information, consumers

ings and blue light protection

become sufficiently emboldened

inflate the cost; 3) if your doctor

to stand up to that Mom or Dad in

won’t provide or charges for your

the white lab coat and disagree. Or,

PD, go elsewhere; 4) you can save

worse, ask questions they would

by getting your exam at an inde-

not have asked 30 years ago, like

pendent, buying a frame online

“Why is this so expensive?” and

and bringing that frame to Costco

“Do I really need that?”

or Walmart to be completed.

POLISHING OPTIONS

ous consumer media and aggres-

ports featured an “8 Great Ways to

negative: 1) eyeglasses are over

COBALT DP or LAUNCHPAD

It would be easy to say that this dilemma is the result of over-zeal-

A recent issue of Consumer Re-

But the overall tone is largely

GENERATOR

they really cost?

have

Our industry never had to

The implication is clear: optical

defend itself to the patient, so it

people are out to cheat you so you’d

never learned how, meaning that

better be on guard and astute.

most ECPs are hard-pressed to

Eyecare and eyewear have come

respond knowingly about price/

under exceptional scrutiny from the

value or the value of an add-on,

consumer media. Remember the

only making the already skeptical

Leslie Stahl piece on 60 Minutes a few

patient even more so.

years back? Apart from potshots at

Until optical people can fully

Luxottica, Stahl and her producers

articulate the value proposition

were determined to show that eye-

inherent within the products and

glasses are a rip-off with prices bloat-

services they offer, they’ll always be

ed by designer labels.

at a disadvantage. And that conver-

Of course, $19 online glasses and

sation will be controlled by others.

email me at FG@VisionCareProducts.com 16 JUNE 2017

Frank_Views_June.indd 16

VisionCareProducts.com VCPN

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PLAY HARD.

STUDY HARD.

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Every child should have an eye exam Photo courtesy Brien Holden Vision Institute

BUT MILLIONS OF CHILDREN DON’T HAVE ACCESS TO THE GLASSES THEY NEED

Kids’ Vision Should Be Year-Round Focus Summer vacation is starting for

visual issues, is the key to ensur-

kids around the country, but time

ing proper child eyecare; young

off from school shouldn’t mean

children often don’t understand

losing focus on an important as-

blurred vision or realize that their

pect of a child’s classroom experi-

eyes are working harder or differ-

ence—their vision. It is estimated

ently than other children.

that up to 80% of what a child

Think About Your Eyes recog-

learns in school is through visual

nizes the need to educate parents

information. This is why annual

on the importance of a child’s

eye exams are important for chil-

vision health and has developed

dren, especially those just starting

messaging

school. It is essential to make sure

around this very topic. Optome-

that each child’s eyes cannot only

trists can do their part by talking

see clearly but also track efficient-

with adult patients about their

ly, focus accurately, team together

children and the importance of

smoothly and process visual in-

routine eyecare. This simple con-

formation appropriately.

versation can be life changing for

The most common vision is-

sighted. Unfortunately, some chil-

Our Children’s Vision

ing or eye teaming skills. Children

Visit givingsight.org or call 888-OGS-GIVE to access office materials and social media tools to share with your patients

Transforming lives through the gift of vision

proud supporters of

the child in need.

either slightly farsighted or neardren have further problems with

Let’s make sure that every child can see the future clearly!

commercials

sues children face are that they are

Please join us in support of by making a small donation for every pair of glasses you sell over the next 2 months

and

their vision such as poor eye trackwith poor tracking skills often demonstrate slow reading speeds, skipping lines or words of text, using their finger as a reading guide and poor reading comprehension.

On the other hand, children with poor eye teaming skills may com-

Lindsay Berry, OD, is a member of

plain of words moving on the page,

the Texas Optometric Association and

tired eyes after school, headaches

among the 19,000 doctors listed on the

or even double vision.

Think About Your Eyes online locator.

It is important for optometrists

Think About Your Eyes is a nationwide

to remember that children’s vi-

public awareness initiative promoting

sion care starts with the parents.

the importance of an annual eye exam

Educating parents about the im-

and overall vision health. First Vision

portance of annual eye exams, as

Media Group supports Think About

well as the signs and symptoms of

Your Eyes as a media partner.

VisionCareProducts.com VCPN

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PRODUCTBUZZ LAUNCHES, PROMOTIONS, MERCHANDISING, EVENTS AND OTHER THINGS TO KEEP YOU IN THE KNOW HIT THE RANGE Dust off the golf clubs and get ready for the 10th Annual Prevent Blindness Swing Fore Sight Golf Tournament, taking place Sept.

13 at Spanish Trail Country Club in Las Vegas, NV. Proceeds for the tournament, which coincides with Vision Expo West, support the organization’s various proDOING GOOD TO HELP OTHERS SEE BETTER Thanks to L’Amy America’s holiday charity campaign, VOSH International was able to distribute eyewear to migrant workers, anglers and farmers during a recent mission trip to Mexico.

L’Amy’s “Help the World to See a Better Tomorrow, TODAY” campaign, which ran during the fall of 2016 for four months, enabled various charities to donate thousands of frames worldwide. 800.USA.LAMY, LamyAmerica.com.

WE WILL ALWAYS HAVE PARIS On a narrow, quiet street in Paris’s Le Marais district is Mykita’s brand new retail location— a crisp, modern space that stands out in the neighborhood’s quaint, old world charm. Inside, eyewear is displayed on free-floating shelves, while concrete floors and sleek furniture combine contrasting textures and surfaces. In addition to the ophthalmic and sunglass collections, the shop showcases designer collaborations with Bernhard Willhelm, Damir Doma and Maison Margiela. 973.669.0063, Mykita.com.

20 June 2017

Product Buzz_June17.indd 22

grams and services. Registration and sponsorship information is available at PreventBlindness.org/ SwingForeSight. 800.331.2020, PreventBlindness.org.

SEIKOVISION & MARKETING AGENCY MOJO MEDIA LABS WERE NAMED MARKETER OF THE YEAR FOR HEALTHCARE MARKETING AMERICAN MARKETING ASSOCIATION | DALLAS-FORT WORTH

KNOW A BRO? SPY does, and the company rounded up a few for its new ad campaign #BrosYouKnow. Actors/ comedians Brett Elam and Joshua D. Logan along with SPY-sponsored athletes poke fun at stereotypes of outdoor enthusiasts. Videos document “the misadventures of two character bros” as they go camping, hang out at surf shops, and drink craft beer. Launched last month, #BrosYouKnow videos can be seen through the end of July.

800.779.3937, SpyOptic.com, BrosYouKnow.com.

BELGIUM-BASED LUXEXCEL, DEVELOPER OF 3D PRINTING TECHNOLOGY FOR LENSES, SECURED $10 MILLION IN EQUITY FINANCING AND PLANS TO GLOBALLY DISTRIBUTE ITS 3D PRINTING PLATFORM IN THE SECOND HALF OF THIS YEAR. AT THIS YEAR’S ANNUAL MEETING, VISION SOURCE INTRODUCED ITS TRUCLEAR XD2 AND SD2 PROGRESSIVE LENSES BY ESSILOR AND LAUNCHED ITS PRIVATE LABEL CONTACT LENSES AQUACLEAR 110 AND THE AQUACLEAR 110 TORIC.

VisionCareProducts.com VCPN

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NOTEWORT HY

TAKES A LICKING, KEEPS ITS SHAPE I N S P E C S U S A’ S R E F O R M L I N E O F D U R A B L E E Y E W E A R I S R E A DY F O R A C T I O N .

Go ahead: twist, stomp and bend. That’s how Inspecs wants ECPs to market its new line of fully flexible frames made for ophthalmics and sunwear. “Pick them up, bend them, step on them hard, and show the customer that the frames come out unscathed,” directed Vance Wright, president of Inspecs.

Designed with a flexible bridge and a twoway hinge coupled with an adjustable temple, Reform is the only fully flexible acetate and polymer eyewear, according to Inspecs. Rigid acetate around the eye ensures proper lens

fit and retention, while I-Form frames bend to contour to any head size, eliminating pressure points and maximizing comfort.

Inspecs debuted three models at Vision Expo East, with five models currently in design.

Sample sets and stock are slated for October, and each model will be available in three to five colors. Additional models will be added to the lineup next year.

In addition to Inspecs’ Seemless Bonded Rimless collection, Reform is the second new collection from the company this year that

incorporates patented technology. Wright said the company worked for several years developing Reform.

“Acetates and high-end injection plastics continue to be on-trend and hot sellers,” he said. “A product that combines that with many features and benefits of a highly flexible memory metal is a natural step...We feel that these lines will be of tremendous value to dispensers, particularly as the added durability decreases remakes and makes more satisfied customers.”

I N S P E C S U S A , 7 2 7. 7 7 1 . 7 7 1 0 , I N S P E C S U S A .C O M , S A L E S @ I N S P E C S U S A .C O M 22 June 2017

Noteworthy_june.indd 24

VisionCareProducts.com VCPN

5/26/17 12:12 PM

New Classic Collection Bigger And Better With Larger Lens Sizes

New! Beta-Titanium BTJ 51-19-145 Gold

BTM 53-19-145 Black

BTP 56-19-145 Green

BTK 52-19-145 Brown

BTN 55-19-145 Gunmetal

BTQ 51-19-145 Silver

BTL 55-19-145 Burgundy

BTO 52-19-145 Copper

BTR 54-19-145 Blue

Pick A Shape, Pick A Color. 81 Combinations Contact your local Essilor lab for more information about your new Tuscany Mount Eyewear Beta-Titanium Classic Collection Kit Box and available frame & lens packages.

$249.

95

Also available in Stainless Steel for $199.95 Special pricing, one-time only. Kit Box. Purchase from your Essilor lab or directly from Tuscany Eyewear.

SALES TERRITORIES ARE AVAILABLE THROUGHOUT THE USA 12960 West State Road 84. Davie, FL 33325 • 954-835-2155 • 800-293-9588 • E-mail: nyoi@tuscanyeyewear.com • www.tuscanyeyewear.com

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ONE-TO-ONE “FASHION IS GOING SO FAST. YOU HAVE TO PICK UP THE TRENDS EVERY DAY, AND YOU HAVE TO BE VERY CLOSE TO YOUR MARKET.” -Werner Paletschek

was a management buyout, and they

industry where if we go too far, it

up who are looking for design and

turned around the whole position-

could be risky because you get the

not a branded product. We always

ing of the brand as high value and

returns or the customer is not

try to push it to a certain edge,

high quality. Today, [the company is]

buying it.

using exclusive materials and

more of a design and fashion clinic.

Werner Paletschek, who has served as

For a company like ours, [since]

making it individual—[OWP

we operate worldwide, [an addition-

frames] have a decorative but sub-

CEO of OWP (Optische Werke Passau)

SILVER: What design changes

al challenge] is to cover the majority

tle element, whether it’s the shape

for 18 years, has been “in love with eye-

have you seen in the industry?

of all the important markets with

or the temple design

wear” since he joined the company in

more or less the same collection.

Mexx is our international fashion

1992 when he started working in the

PALETSCHEK: Over the last 20

[OWP likes to position itself] some-

brand. It’s a very young, metropoli-

marketing and product development

years we have seen a lot of transi-

where in between not too boring but

tan, easy-to-wear, mid-price collec-

team. It took Paletschek only seven

tions in the market, and there is

not too far ahead. I think everyone is

tion, always with a little twist of

years to move into the top executive

[more] variety. You will find very

very cosmopolitan these days. There

design that’s colorful and fun. The

thin, very bold, dark colors, com-

are no barriers anymore, which I like

target group is actually defined as

pletely fancy colors and fancy

a lot. And it’s the young people who

25 to 35, but I would say it has some-

shapes. I think this is the best time

will drive it and develop it.

thing for everyone. We have Mexx

position. He has a degree in business administration from the University of Regensburg, Germany, and launched the OWP brands—OWP, Mexx and Metropolitan—into the U.S. market approximately 10 years ago. VCPN spoke to Paletschek at Vision Expo East

sunglasses as well.

for frame design. Of course, there are mega trends like frames getting

SILVER: How is the environment at

a little thinner, but in general, every-

OWP reflecting these changes?

Metropolitan was started a couple of years ago to make our portfolio and positioning complete. This is

thing is allowed and that’s so fun.

The young designers don’t care

PALETSCHEK: Our company in

very clean looking, very urban, very

[about following trends]. They

terms of [the age of our] employees

subtle, and not a lot of details. It’s a

[design frames] inspired from the

has changed a lot. We used to have

‘hipster light’ product, not for those

‘70s, ‘80s, ‘50s. If they like it, they

an average of 55 [years old] now we

which want to show off, but those

just do it. You can see that in eye-

have an average of 35. They see

who enjoy quality, simple design.

MICHELE SILVER: What is the

wear a lot, and that makes it easy

things differently—they want to

history of the company?

and difficult as well.

get things done. They’re brave.

SILVER: How do your personal

That’s changed our world a lot.

eyewear preferences play into the

WERNER PALETSCHEK: The com-

SILVER: What is the difficult part?

about how newer generations are changing the face of optical design and OWP’s unique place in the market.

mix of creating the collections?

SILVER: Can you explain the dis-

pany was founded 70 years ago by Mr. Hans Strätz and Mr. Franz Fre-

PALETSCHEK: Fashion is going so

tinctions of your three collections

PALETSCHEK: I’m an uncompli-

muth in Passau, Germany. They

fast. You have to pick up the trends

and your branding philosophy?

cated customer. It must be simple,

were producing frames and lenses

every day, and you have to be very

before World War II, and after the

close to your market, creating some-

PALETSCHEK: OWP has always

material, and have a good feel to it.

war, they took some of the machin-

thing new they haven’t seen. You

been our core collection, and its

But we would die if we only do the

ery and started over. In the ‘80s, there

need a lot of guts. But we are in an

mainly 80% ladies who are 40 and

stuff I like!

24 June 2017

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have a good shape, good quality

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Untitled-3 1

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Unique Luxury and elegance

Designed and Crafted in Italy

Untitled-4 1

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Eyewe ar & Fa s h i o n

RE FRAMED ICONIC STYLES FROM DECADES AGO GET RETRO-FITTED FOR NEW GENERATIONS OF WEARERS. By Michele Silver

RB3587 RB3576

Ray-Ban Blaze by Luxottica Equally popular among past presidents and rock stars, Ray-Ban’s iconic Wayfarer, Aviator and Clubmaster models have defined a certain type of cool for the past 80 years. Ray-Bans can be dressed up or down, they can be sophisticated or bohemian. And they look great on just about everyone. Luxottica has continued to evolve the Ray-Ban collections to embrace new materials and technologies, like the 2017 Blaze. Now with an innovative flat lens-over-frame construction that revamps iconic Ray-Ban shapes for a clean-cut perspective, the Blaze has been featured on original Ray-Ban models including the Round, Clubmaster and Shooter. This new lens construction redefines timeless profiles with dark mirror shades in contemporary colors. Reimagining the bold profile of the original Clubmaster through the same new construction, Ray-Ban takes it up a notch by adding textural contrasts to highlight the cutting-edge sophistication of another timeless icon. Making sure that all bases are covered, a new cat-eye shape explores the seductive power of sharp urban style with a luminous edge. Luxottica 800.422.2020 • Luxottica.com

Tura 311 It made a huge style statement on daytime television; the Tura 311 in red donned by talk-show host Sally Jesse Raphael became her signature look (it also came in tortoise and black). Like so many trends, there were knockoffs, and I am proud to say I rocked a pair in college.

More than 30 years later, this longest-selling model has achieved icon status. To commemorate the 30th anniversary of the 311, Tura released fresh colors and limited edition sunglasses in 2016. For 2017, celebrity stylist and Tura design collaborator Kate Young put her updated retro spin on a sunglass model. Tura, Inc. 800.242.8872 • Tura.com • KateYoungEyewear.com • Orders@Tura.com VCPN VisionCareProducts.com

REinvention.indd 27

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Eyewe ar & Fa sh ion

PACE

SKILL FLAG

Carrera from Safilo The silhouette made this one a classic. The soft-pilot shape of the Carrera sunglass, which followed a successful trajectory from the company’s initial foray into ski goggles, found a celebrity following that quickly flooded the mainstream sunwear market.

Al Pacino wore them as Tony Montana in Scarface (1983), and they shaped Don Johnson’s look as James “Sonny” Crockett in Miami Vice (1984-1989). Other notable actors who wore (and continue to wear) Carreras include Robert Redford, Leonardo DiCaprio and Brad Pitt.

The year 2016 marked a significant milestone for the brand, which celebrated its 60th anniversary. “The new Carrera 124/S is an exclusive 60th anniversary edition of the iconic reversed bridge construction that marked the Boeing style 28 years ago,” explained Henri Blomqvist, CEO of Safilo North America. The company also rolled out the Maverick Campaign, featuring Academy Award winning actor, musician and director Jared Leto, who continues to be a brand ambassador this year. Safilo has also introduced a limited edition Flag Lab collection with two statement shapes (Carrera Ski-LL and Carrera Flag) that conveys the brand identity while playing on an “extraordinary combination of structures and materials,” Blomqvist said. “The look and feel is maximalist, the design is contemporary with a retro touch.” The color combination of white, red and black is strongly iconic, and the spring/summer 2017 collection features an innovative red HD polarized lens—it boasts high contrasts and an anti-reflection treatment that allows colors to be seen in a much more vivid way, filtering blue light to convey relaxation to the eye and ultimately, preventing eye aging. Safilo USA 800.631.1188 • Safilo.com • Info@Safilo.com

955

607

623

607

Cazal Legends from Eastern States Eyewear Cari Zalloni, the former chief designer and eponym of Cazal, created eyewear designs that became a cult in the 1980s and defined hip-hop style unlike any other brand. Rap artist Darryl McDaniels of Run DMC and singer Stevie Wonder (especially in the “That’s What Friends are For” video) elevated Cazal Eyewear—lovingly nicknamed “Cazzy”—from simply cool to iconic. Sammy Davis, Jr., George Clinton and more recently Jay Z, Beyonce, Bruno Mars and Usher have all accessorized with Cazal. Some of the legendary styles from that era such as the 607, 616, 644 and 958 are still trendsetting and comprise the brand’s vintage “Legends” segment.

Actor/director Spike Lee wore the Cazal 616 as his character Mars Blackmon in his groundbreaking film, She’s Gotta Have It which he made additionally famous in his Nike spots with basketball superstar Michael Jordan (“It’s gotta be the shoes!”). Like so many original wearers of this brand, Lee is a lifelong fan and appeared in Cazal’s 2014 Lookbook, which was shot by photographer Armen Djerrahian.

Zalloni created trends that were way ahead of their time and his creative genius carries on, even after his sudden death in 2012. Inspired by him, his design team continues to create a collection that immortalizes his spirit. Often striking and always unusual, Cazal uses first-class materials such as pure titanium or 24-karat gold plating with precision artisanship. The Legends segment also includes a selection of “hybrids,” which are modern interpretations of the original classic styles; examples of this include the 659, 662, 663, 986 and 987. Eastern States Eyewear 800.645.3710 • ESEyewear.com • CustomerService@ESEyewear.com • Ultra Palm Optical Co. 800.327.5185 • CazalEyewear.com

28 June 2017 REinvention.indd 28

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Eyewe ar & Fa sh ion

Think that extended fit can’t be stylish? Think again!

The newest choices in larger sizes for men and women are just as cool and trendy as their smaller counterparts.

By Kaitlyn Robertson er heads no longer need to com-

tical Co. are designed for larger

frame is treated with a wood-

The fashion industry has been ca-

promise. “When designing these

men who crave fit and style. Each

like finish, creating the effect of a

tering more than ever to specialty

styles, we focus on the needs

XLFIT frame comes equipped

trendy wood frame but offering the

sizes. Extended-fit frames, which

of the wearer-not only do they

with double-action spring hing-

convenience and comfort of fully

suit larger-than-average head siz-

want eyewear that fits them well,

es, wider PDs, wider nosebridges,

adjustable acetate.

es, have been widely received by

they also want it to look fash-

longer temple lengths and a wid-

opticians and patients alike. “Eye-

ionable and cool!” The company

er head fitting. Three new models

FIT TRIFECTA

care professionals (ECPs) are the

offers extended-size collections

for spring/summer include Steve

John DeLuna, director of market-

ones who brought this need for

from Stetson (Stetson XL com-

Madden Troopah and Steve Mad-

ing for Nouveau Eyewear, point-

alternative fits to our attention.

ing in August), Randy Jackson

den Lummber, both ophthalmic,

ed out the three key features for

They have responded very well to

and Shaquille O’Neal—and boy

and IZOD 769, a sun style.

creating frames for those who

us offering these expanded and

does Shaq know a thing or two

Chlögan Eyewear has a different

need extra headroom. “Men need

unique fits for their patients; it

about being big! There are seven

approach in that it offers larger siz-

extended endpieces to relieve

allows them to satisfy a very real

Shaquille O’Neal athleisure styles

es throughout all the collections.

pressure on the sides of their face,

need in their respective market-

with longer temples—four metal,

“We don’t believe in brands ded-

extended or bowed temples to

places,” said Cassandra Slepian,

two acetate and one injected plas-

icated to larger sizes. That is like

balance the frame and they may

marketing/sales support for Al-

tic. Celebrating 10 years on the

clothing stores having separate

need a slightly wider bridge.” The

ternative & Plan “B” Eyewear.

market, the Randy Jackson Eye-

sections for larger sizes rather than

Van Heusen Big Man Fit collec-

wear collection offers four metal

having all sizes on one rack from

tion was started more than 15

HAVING IT ALL

and one acetate/metal combo

XXS and up,” said Mitch Zimberg,

years ago as a result of both ECPs

Alexa Faeth, senior marketing

with snap-in nosepads.

CEO. “We offer sizes 44 to 64 in all

and patients demanding a wider

associate for Zyloware Eyewear,

The 28 frames in the XLFIT

our collections—this widens the

temple space and broader bridg-

explained that patients with larg-

collection from ClearVision Op-

demographics.” Each handmade

es. New to the collection this sea-

30 June 2017

Big F'n Mellonheads.indd 30

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son are styles S364, S369, S370,

create eyewear with trend-savvy

S371, S372 and S373.

designs so women of all sizes and

Taking a cue from the suc-

ethnicities would feel beautiful and

cess of Big & Tall retail stores,

confident.” Eight new styles launch

Modern Optical International

this season.

ClearVision Optical Co., has

launched its Big Men’s Eyewear Club (BMEC) collection in 2008.

Alternative Eyewear, G8002

also heeded the call for women’s

Today, the collection boasts more

plus size, the fastest growing fash-

than 70 styles ranging in size

ion category for women. The Style

from 52mm to 62mm and featur-

‘n Fit collection will debut three

ing longer temples measuring up

new frames with double-action

to 160mm. This season, six new

spring hinges, proportional nose-

styles will join the ranks.

bridges, larger eyesizes, and custom tip shapes. The newcomers

The Caterpillar ‘XL Fit’ collection with eyesizes up to 61mm

Modern Optical, ATTITUDE

include Gliitsy from Steve Madden

from Inspecs USA is specifically

and style nos. 4028 and 4031 from

designed to keep frame propor-

Jessica McClintock.

tions intact. There are 13 mod-

The Grace Queen collection

els each in two to four colors at

from Alternative & Plan “B” Eye-

58mm+ (35 SKUs) and more

wear was launched a year ago with

than over 50 SKUS at 56mm+

eye sizes ranging from 53mm to

(22 models). Temple lengths go

55mm and offering longer temples

up to 150mm with specifically con-

ClearVision Optical, JMC 4031

while still maintaining delicate,

toured profile and spring hinges to

feminine details. Six debut mod-

eliminate unwanted contact points.

els have been designed in titanium with vibrant colors and sexy animal prints.

QUEEN BEES

Sports Illustrated made fashion

Ultimately, ECPs want their pa-

history when it put plus-size mod-

tients to look and feel great about

el Ashley Graham on its coveted

their eyewear choices, Weissman

swimsuit edition in February 2015,

Inspecs USA, Caterpillar 15004

stressed: “They’re so grateful to

which made waves on social media

offer attractive, quality frames to

about body acceptance. The eye-

meet their patients’ sizing require-

wear industry has followed suit.

ments without sacrificing design or

“The success of plus-size fashion

quality.”

has paved the way for the body positivity movement which is the

Kaitlyn Robertson has been

inspiration for our GB+ collection,”

writing for over a decade with a

said Ken Weissman, president of Modern Optical. “We wanted to

Nouveau Eyewear, VHS S368

majority of those years covering the optical industry.

WHERE TO FIND IT: Alternative Eyewear AlternativeEyes.com • 888.399.7742 • CustomerService@AlternativeEyes.com // Chlogan 844.246.6511 • ChloganEyewear. com // ClearVision Optical Co. 800.645.3733 • CVOptical.com • CService@CVOptical.com // Inspecs USA 727.771.7710 • InspecsUSA.com • Sales@InspecsUSA.com // Modern Optical 800.323.2409 • ModernOptical.com • CustSvc@ModernOptical.com // Nouveau Eyewear 800.292.4342 • NouveauEyewear.com • CustomerService@ NouveauEyewear.com // Zyloware Eyewear 800.765.3700 • Zyloware.com • Sales@Zyloware.com VCPN VisionCareProducts.com

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Vintage Company, Trending Eyewear 2

5

3

6 4 1

Founded by Jules Morel in 1880, the Morel eyewear company exudes the independent

By John Sailer It’s difficult for

as soon as we are out, no more

destinations all over the world.

the entire offering. In addition, the

companies to make the transition

business.”

Each line is inspired by one par-

design spirit of Koali has become

ticular city.

more sophisticated and elegant.

from the founding generation

Following the newly created

We’ve used laminated metal fronts

But it’s Morel’s eyewear that put

position of global product direc-

with contrasting color and finish

it on the map and that keeps its

tor and the addition of a colorist

to create a distinctive yet wearable

company to remain intact within

reputation strong globally, par-

to the design team in January of

feature. In some designs, exclusive

the same family’s control into the

ticularly in the U.S., where four

2016, the company’s designs con-

acetate fronts are combined with

fourth generation is extremely rare.

brands are widely successful,

tinue their evolution.

metal top bars to provide the con-

to the next, and the success rate

FOUR U.S. BRANDS

drops dramatically with each successive generation. So, for a family

accomplishment

each with its own story and inspi-

When asked to describe exam-

sumer with product far from ordi-

achieved by the French eyewear

ration for its design to appeal to a

ples of the company’s new design

nary while remaining subtle in ap-

company Morel, founded in the

unique demographic.

direction captured in the com-

pearance. Of course, each brand is

That’s

the

Jura mountains of northeastern

Lightec is the company’s tech-

pany’s Vision Expo releases and

constantly changing and evolving

France 137 years ago. Three sib-

nological product, a lightweight

going forward, Tom Castiglione,

with the needs of the market, but

lings, Jérôme, Amélie and Francis

frame without screws and a pat-

CEO of Morel Eyewear in the U.S.,

Koali has gone through the great-

run the company founded by their

ented flex hinge. Öga is an archi-

said: “Overall, we have captured

est metamorphosis.”

great grandfather.

tectural line geared toward men.

the elements of the vintage tsuna-

“When we get together for

Koali, with its designs referencing

mi that has taken over the market

STAUNCHLY INDEPENDENT

family gatherings, we don’t speak

nature, is a colorfully designed

in all brands while staying true

Morel maintains the indepen-

business . . . never,” Jérôme Mo-

eyewear line for women. Nomad,

to the identity of each collection.

dence that has defined the com-

rel explained as one of the se-

Morel’s brand to most recently

Rich tortoise combinations in

pany since the beginning. “We are

crets of maintaining a successful

make its U.S. debut when it was

handmade acetate combined with

very independent,” Jérôme Morel

multi-generational company. “We

launched here last year, features

classic and pantos shapes have

told VCPN during a recent exclu-

open the door of the factory, and

each design concept based on

broadened our portfolio across

sive interview. “We do our own

1. Morel was founded in northeastern France 2. Super-Florida, 1960s 3. Old Morel logo metal die 4. Modern Morel logo 5. Morel offices today 6. Designing on a tablet 7. Morel’s current ad campaigns 8. Early 1980s Jacques Depussay design with it’s sketch 9. Vintage Morel frame, circa 1938 10. Blanking’s winning 1996 sketch launched Öga 11. Morel family ledger 32 June 2017

Morel.indd 32

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Eyewe ar& Fashion Prof ile

9

8

10 7

11

spirit and creative nature it has maintained through four generations of family management. designs and don’t have any licens-

its growing pains over the years.

Cottet had been running in Puer-

summed up by Castiglione’s ob-

es.” This translates into the compa-

One such challenge that occurred

to Rico had to be shut down about

servations about how Morel’s new

ny’s customer base as well. “We’re

during the ‘90s that involved the

seven years after the acquisition

designs were received at Vision

very strict, focusing only on inde-

current generation’s management

because it wasn’t profitable any-

Expo East this year: “We had one

pendent opticians. We don’t focus

was the acquisition of the com-

more. “When we bought Cottet,

of the best shows ever this year,

on chains,” Morel continued. “Our

petitor, Cottet. While this com-

those were challenging years, very

and while it is always an oppor-

main goal is to reaffirm the best

pany “had been hot in the U.S.”

shaky,” said Morel.

tunity to visit and capture new ac-

product for the independent, so

prior to the purchase, according

we are dedicated to this business.”

to Morel, afterward, although

A FIFTH GENERATION?

the reaction to our products from

When he described the com-

it remained under the existing

What about the next Morel gen-

our loyal customers who have

pany as “trying to be very close to

Cottet management, “there were

eration? “My goal is to do like my

known us to be a creative force in

the customer,” Morel referenced

no orders at this time,” he said.

father did and pass the business

the market. Their reaction to our

the company’s new campaign that

“It was a very difficult time for

to someone,” said Morel, “but the

new products was more than we

uses its long-time mascot and

Morel,” he continued. “They had

eight children of the three family

could have hoped for.”

logo, the cat, to define its charac-

been a competitor, and it was a

members running the business are

teristics. Morel recently launched

very risky decision. The points of

still too young, so we are okay for

In 2010, while Jérôme’s father,

the campaign to illustrate how a

view were very different between

five or six years.” He added, “I think

Jacques, was still alive, Morel pro-

typical cat’s personality portrays

the Morel and Cottet families. I

it would be good for them to find a

duced a book honoring the com-

the positive aspects of the overall

arrived in Cottet with my father

job outside the company first.”

pany’s 130th anniversary. Jacques

company—family oriented, inde-

[Jacques] in ’91, and it took about

What we do know is that under

died one year later, but the com-

pendent, intuitive and agile.

three or four years to put it back

the current generation’s manage-

pany (and the book) live on. For

on track. In 2005, we decided to

ment, this vintage company will

more information about the book

COTTET ACQUISITION

merge Morel and Cottet rather

continue to turn out trending

and Morel, contact: Marketing@

Of course, as one might expect,

than running them in two direc-

eyewear. Its likely future could be

Morel-EyewearUSA.com.

being in its fourth generation, the

tions, and this was good for busi-

company has not been without

ness.” In addition, a factory that

VCPN VisionCareProducts.com

Morel.indd 33

counts, we were most pleased with

Morel 800.526.8838 • Morel-France.com June 2017 33

5/26/17 4:46 PM

closeup 5473

5476

5479

5474

STAGE PRESENCE

Diva from Eastern States Eyewear Blends Bling and Nature Into One Harmonious Collection

By Joy L. Gibb, ABOC

then evolved into Swarovski crys-

shape in acetate with metal temple

mid-placed temple. Available in

Mariah Carey. Barbra Streisand.

tals. Over the last six years, more

accents available in three colors:

three colors of navy/silver, brown/

Celine Dion. The late Whitney

acetate styles as well as modern,

blue/brown/mottled silver, black/

leopard/gold fade and black/ivory/

Houston. When you think of

progressive shapes were designed

gold and brown swirl gold. The

gold fade, the temple piece on this

“diva,” these female performers

to provide a youthful, modern

Diva 5473 puts a modern spin and

frame begins thin, widens, and

with unparalleled talent immedi-

look and grow the patient base.

playfulness on the popular cat-eye

then tapers again while highlight-

ately come to mind. And so this

But Coffen isn’t just into shiny

shape. An angular strip of metal

ing beautiful crystals creating a

bold word embodies Eastern States

objects; his creativity embraces

follows the brow line flawlessly to

look of movement.

Eyewear’s elegantly feminine and

the beauty of nature, which can be

the temple accented with Swarovs-

The luxurious Diva collection

blinged out women’s collection.

seen in a temple effect as he trans-

ki crystals from start to finish.

targets a unique patient who wants

Launched in 1997 with design-

lates the ripples in a pool of water

Available in black and gold or blue

to stand out and be noticed, and

er Antonio Coffen, Eastern States

or his interpretation of a blooming

and silver, this frame is sure to ap-

the 2017 styles deliver plenty of star

Eyewear created the Italian-made

flower on an endpiece. Coffen is

peal to the woman who enjoys a bit

attitude.

Diva collection around bold metal

also influenced by modern jewel-

of edge with her elegance. The Diva

treatments on the endpieces with

ry, using twisted and rippled work

5477 plays with a flat metal design

Joy L. Gibb, ABOC, is the lead

classic frame styles. In early 2000,

in acetate and metal designs.

on the brow and temporal sides

optician at Daynes Eye and

with a thinner metal bottom and

Lasik in Bountiful, UT.

pavé treatments were used, which

The Diva 5479 is a soft rectangle

Eastern States Eyewear 800.645.3710 • ESEyewear.com • CustomerService@ESEyewear.com 34 June 2017

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and

57-0536-TAYE-VCPN-April-Ad.indd Untitled-4 1 1

3/13/17 3/13/17 11:26 9:02 AM

Eyewe ar & Fa sh ion

FROM HAIR COLOR AND NAIL ART TO HOME DÉCOR AND BAKING, THE GRADUAL BLENDING OF ONE COLOR INTO ANOTHER IS GORGEOUSLY ON TREND FOR OPTICAL

Ogi Eyewear Evolution Collection 9231 888.560.1060 • OgiEyewear.com CSR@OgiFrames.com

DeRigo REM Lanvin SLN718 800.423.3023 • DeRigo.US CustomerService@REMEyewear.com

Marchon Eyewear Diane Von Furstenberg DVF5090 800.645.1300 • Marchon.com CS@Marchon.com

WestGroupe Evatik E-9147 • 855.455.0042 WestGroupe.com Info@WestGroupe.com

ClearVision Optical Co. BCBGMAXAZRIA Covet 800.645.3733 • CVOptical.com • CService@CVOptical.com

36 June 2017

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RL8146P__30x40_M.pdf

RL8146P__9x10.875.indd 1

1

05/05/17

12:29

5/30/17 11:07 AM

Eyewe ar &Fash ion Inter v iew

? g w a D , p U s ’ t a h W Randy Jac

ks

n Eye H e o s t h ig S s t e on S

a lt h a n

ear En w e y E e h t g in d Push

v e lo p e

Passersby stop Randy Jackson all

American guys to be cool wearing

average PDs, and so a lot of the col-

MICHELE SILVER: What do you like

the time. They tell him how much

glasses, and we came out togeth-

lection is designed around a normal

the most about the spring/sum-

they love the glasses he wore on

er with the glasses at just the time

aesthetic look,” Shyer added.

mer 2017 collection and the new

American Idol—and how much

where the only cool glasses you

VCPN garnered an interview

they dig the affordable eyewear

could get were really expensive.”

with Jackson, whom we spoke

extended fit choices?

collection that bears his name,

After reaching an impressive

with in New York City at The

RANDY JACKSON: My thing is al-

produced by Zyloware Eyewear.

milestone of a decade-long part-

Edition hotel. He had just come

ways about keeping men on

“Randy often wore really ‘out-

nership, Jackson and Zyloware have

from an appearance on Good Day

trend and taking the guesswork

there’ styles and normalized eye-

reinvigorated the brand for 2017

New York and was reviewing the

out of it, with the same afford-

wear that’s a little edgy as accept-

with seven new cool choices in the

new collection with the Zyloware

ability and the amazing fit. May-

able for the American guy,” said

extended fit category. “We’re sensi-

design team. Afterwards, he was

be you need it slightly larger and

Chris Shyer, co-CEO and presi-

tive to the fact that even people who

headed to film a segment about

you need a bigger frame—you

dent. “He made it comfortable for

have larger heads actually may have

eye health with Dr. Oz.

can know that it’s going to fit

From left: Chris Shyer, Amy Rosenblum, Dr. Oz, Randy Jackson, Jamie Shyer and Drew Auer.

38 June 2017

Randy Jackson Interview.indd 38

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and look great, but on trend. I’m

think that these old frames are so

in. I wanted to call attention to it

why part of my thing is trying to

personally into the matte [look]

iconic.

because not enough people think

bring the awareness to it and be

about it, especially men. Most guys

mindful of it.

because I think the matte looks good on a lot of people.

American men are usually a little bit larger than European men.

SILVER: When you’re getting ready

should go every year to the eye doc-

for your day, do you choose glass-

tor but they don’t. Men hate going

SILVER: What do you love the most

es or the outfit first?

to the doctor. They hate getting a

about being connected to the eye-

checkup of any kind, so something

wear industry?

I wanted everyone to find something that’s going to fit them right

JACKSON: For me, I’m a little weird.

has to drastically be wrong for them

off the shelf. That also builds con-

I will choose the glasses first, then

to really want to go. Well, if you go

JACKSON: That I help to inspire a lot

fidence, because if you know you

I want the rest to complement it.

regularly for a checkup and maybe

of men to try and be more trendy

nothing will go so drastically wrong

and not feel afraid or embarrassed,

where you can head it off before

because they now afford stylish,

anything happens.

cool, well-fitting glasses. You know,

look good, you feel good.

SILVER: What eyewear fashion

I think people shop and they see a

80

RJ10

advice do you have for men?

JACKSON: I think you need at least

RJ

four or five pairs. I change every

10

other week, but it’s also seasonal

80

SILVER: Do you find kind of in

lot of cool things but they go, ‘Oh,

your day-to-day life that a lot of

it’s never going to fit me, they don’t

people really are not conversant

have my size.’ Now there’s no ex-

with their eye health?

cuse. You can look cool.

to me. I think accessories make the man.

SILVER: When you were a judge

JACKSON: I don’t think they fully understand at all, and that’s

RJ10

65

on American Idol, what kind of impact do you think you had on eyeglass wearers?

RJ1067

JACKSON: I think it really inspired them. There’s a lot of people going 075

for contact lenses and LASIK, be-

RJ1

cause, eyewear for the man hasn’t

From left: Chris Shyer, Randy Jackson, Michele Silver and Frank Giammanco.

always been so fashionable. I have a lot of astigmatism, so I didn’t have all those choices afforded to

SILVER: From your personal ex-

me, and I like wearing glasses. So

periences, what do you want to

I think it made them feel rest as-

share about maintaining good eye

sured that, if the dog is rockin’ and

health?

RJ1076

he’s cool with glasses, I can be, too.

I’m always inspired by the vin-

JACKSON: I get my eyes checked

tage eyewear, it’s always a little

two or three times a year, but hav-

back to the future with me. So

ing Type 2 diabetes, there’s so many

[I like when there is] inspiration

complications. I mean, of course,

from an older style, but you put a

everybody has heard about heart

little touch of something different

disease and kidney disease, but eye

with it. I love that, because I still

health is like the next-door cous-

VCPN VisionCareProducts.com

Randy Jackson Interview.indd 39

RJ1075

June 2017 39

5/31/17 11:15 AM

s s i l i l i a v t e e D D e e h h T in t When it comes to elegant details that make an impact, Versace 19.69 from Windsor Eyes has serious fashion chops.

By Kaitlyn Robertson

cant details… from our wonderful

out sacrificing comfort. Many of

and polished finish.” Martino added,

Established in Milan by Alessandro

mountains to the charm of our old-

the frames, such as the women’s

“We wanted to give just a touch of

Versace in 2001, the elegant and

world villages and the glamorous

VW1512 and men’s VM1504, seam-

fashion, not to overshadow the per-

stylish brand V19.69 Italia by Ver-

street style of Milan,” Martino told

lessly blend metals and acetates.

son who is wearing it.” Women’s VM

sace 19.69 Abbigliamento Sportivo

VCPN. These inspirations can be

“Frames and sunglasses, like all ac-

1618, for example, offers whimsical

SRL has been developed into the

seen in the brand’s on-trend shapes,

cessories, enhance the individual

metal temple hinges surrounding

eyewear category by veteran man-

crisp lines, contemporary forms and

personality. We do hope our frames

sparkling crystals. Men’s VM1601

ufacturer Windsor Eyes and was

Italian-made materials.

can make people feel self confident

shakes things up with a matte finish

launched for spring/summer ’17 at Vision Expo East.

The V19.69 Italia collection—de-

and comfortable about themselves,”

on the acetate frame and includes

signed for both women and men

the designer said. The brand finds

subtle metal accents on the temples and hinges.

When asked about his inspira-

comprises 24 ophthalmic (15 for

originality in its designs by focus-

tion, designer Pierluigi Martino

women and nine for men) and 12

ing on its target audience and their

looks no further than his own back-

(six each for women and men) sun

needs, not only on fashion trends.

yard: “Living and working in Italy

styles utilizing traditional materi-

Versace 19.69 frames showcase

writing for more than a decade

is an endless source of inspiration,

als such as premium Italian metals

“elegant temple trims with subtle in-

with eight years spent covering

even from apparently non-signifi-

to create a rich look and feel with-

tegration of the brand logo for a clean

the optical industry.

Kaitlyn Robertson has been

Windsor Eyes • 856.662.6006 • WindsorEyes.com • Info@WindsorEyes.com 40 June 2017

Italia Versaci Panorama.indd 40

5/26/17 12:50 PM

Panorama

VW1512

VM1504

VW1504

VW1601

VM1511

VW1618

VM1601

VM1504

VM1527

VW1629

June 2017 41

Italia Versaci Panorama.indd 41

5/26/17 12:49 PM

9x10.875zoll_full_page.indd Untitled-1 1 1

5/30/17 15.05.17 11:04 14:59 AM

E X T R E M E

C L O S E U P

IT’S GOTTA BE GÖTTI These Swiss-based designs are anything but neutral, and now 3D printing creates them even faster. Say hello to Götti DIMENSION. DETAILS

DIMENSION shows how four different

polished frames and the intense

WOW FACTOR

It takes a mere 24 hours to produce

people—artist Beni Bischof, model

colors never fail to amaze me,”

Eyecare professionals can save

40 Götti DIMENSION frames, the com-

Tamy Glauser, exhibition director

Götti said. “What could be more

frame board space with this col-

pany’s first 3D collection of ophthal-

Niels Olsen and creative director and

exciting than to imagine that pre-

lection, an ideal inventory solution.

mics and sunwear manufactured in

founder of Novembre magazine

cisely these eyeglasses find the

Incredibly light, well-balanced and

Switzerland using a polyamide in the

Florence Tétier—wear the glasses.

right person to wear them?” His

designed for an “unshakeable” fit,

long-held philosophy is that

Götti DIMENSION will appeal to a

form of a fine, white powder. The powder is fed into an industrial 3D

BACK STORY

“Design begins in the mind and

wide range of patients, including

printer that uses a laser to merge the

Founded by optician Sven Götti in

comes from the heart.”

the sought-after Millennials due to

powder, layer by layer.

1993, Götti Eyewear incorporates

Götti DIMENSION takes the com-

its more moderate price points.

After cooling off, the finished indi-

well-conceived details that com-

pany to the next level of production

This collection is another example

vidual parts are removed, then pol-

bine innovative technology with

efficiency, and the increased work

of how the company continues to

ished and dyed. During this process,

traditional artisanship. The time-

load means local employment

build a “customer-oriented busi-

the specially created color pene-

less frames are distributed to spe-

opportunities.

ness,” according to Götti.

trates the top layers of the frame.

cialty retailers in more than 30

Götti’s advertising campaign for VCPN VisionCareProducts.com

Götti_ECU.indd 43

countries. “The scent of freshly

Götti Switzerland USA 914.274.8522 Office.USA@Gotti.ch June 2017 43

5/30/17 11:58 AM

Eyewe ar &Fash ion N EW

LAUNCH DE RIGO REM, CAROLINA HERRERA LA PETITE CAPSULE COLLECTION, STYLES VHE734L (TOP), VHE726L (BOTTOM) A capsule collection of four styles specifically for women with smaller features reflects the modern style of this lifestyle and sportswear label. Models incorporate colored acetates, gradient temples and playful logo patterns. The two-toned VHE734L features a silk-screened logo detail on the temple, while the VHE726L featured the classic “CH” monogrammed logomania pattern. Frame shapes include cat eye and teacup and come in either bold or vibrant color options such as dark havana, black, plum purple and a blue/purple/opaline pink combination.

800.423.3023, DeRigo.US.

LAUNCH MCGEE GROUP, VOCA Designed for those with active lifestyles, the VOCA sunglass line encompasses eight styles with polycarbonate lenses with TruTint and polarized VPC to eliminate glare and reduce eyestrain. All lenses feature a DualFloAntifog Ventilation System as well as Anti-Loc Lens Interchange, a spring-activated lens retention system that eliminates stress, in addition to antireflective and hydrophobic coatings, and are ANSI Z80.3 rated for impact resistance. Available frame colors are arctic white, slate black, azure and midnight frost.

800.966.2020, McGeeGroup.com

44 June 2017

NEW June.indd 44

VisionCareProducts.com VCPN

5/26/17 12:53 PM

DISCOVER OUR NEW ONLINE CATALOGUE! owpusa.com/catalogue

Untitled-1 1

5/30/17 11:01 AM

Eyewe ar &Fash ion N EW

LAUNCH MOSAIC EYEWEAR, DEEJAYS COLLECTION, 60818 Evoking youthful, fun energy, this ophthalmic collection that launched in the U.S. at Vision Expo East comprises 14 styles total: 10 women’s, two men’s and two unisex. Ultra lightweight frames are constructed of high quality stainless steel, acetate and/or TR90 material. Frame shapes include round, square and rectangle, with each available in several colorways such as blue/turqoise, violet/pink, tortoise, brown transparent and gray havana. 855.934.7370, MosaicEyewear.com.

KAENON, MIRRORED LENS COLLECTION, MATHER

WALMAN, REVOLUTION EYEWEAR,

Seven new styles for summer

MIRRORED MAGNETIC CLIP-ONS,

are available in mirrored lenses of

NASHVILLE

the same SR-91 polarized mate-

This UL mirrored collection features

CLEARVISION OPTICAL,

rial included in all Kaenon styles.

polarized, shatter-resistant lenses in

ASPIRE, GRAND

Frames are available in metal or

MONDOTTICA USA, PEPE JEANS,

five mirror finishes: red, blue, gold,

Three new ophthalmic styles for

durable and flexible TR90 material

PJ3276

green and flash. Six unisex styles in-

men and women include the Grand

with lenses in such colors as scar-

Nine models in acetate or metal are

corporate a lightweight and flexible

petite frame for women, a modified

let, green, blue and gold.

new in this collection for women

construction with a patented mirror

square frame with stainless temples

866.KAENON.1, Kaenon.com.

and men. The PJ3276 modified cat

clip-on for a seamless transition

and cut-out designs in three color

eye is constructed of triple laminat-

to Rx sunglasses. 800.986.0010,

choices. The Excellent model for men

ed plastic with five color options:

RevolutionEyewear.com.

incorporates a keyhole bridge and

46 June 2017

NEW June.indd 46

blue, purple, navy, brown and black.

TR90 temples for a “barely-there”

866.666.3662, MondotticaUSA.com.

feel. 800.645.3733, CVOptical.com.

VisionCareProducts.com VCPN

5/26/17 12:53 PM

Eyewe ar& Fashion NE W

KENMARK EYEWEAR, MOREL, KOALI LEAF, 20005

ORIGINAL PENGUIN,

Named after the rare plant

THE PATTON

native to the South Pacif-

This vintage-inspired men’s

ETNIA BARCELONA,

ANN TAYLOR, TITANIUM

L’AMY AMERICA,

ic, five models include a

NEUBAU EYEWEAR, DANI

ophthalmic collection has

ORIGINALS, SEOUL

Ann Taylor expands its line

stainless steel temple that

For those who want to stay

six new frame styles in ace-

Incorporating unique angles

with six titanium styles, all

attaches to the frame front,

on-trend, nine styles (three

tate, metal or a combination

and shapes, 11 ophthalmic

ultra thin and lightweight

mimicking fine veins of leaves

sun; six ophthalmic) play on

of both. Models come in

and nine sunglass models

with hypoallergenic,

with lace-like stainless steel.

“Greenery,” the 2017 Pantone

three color choices each:

come in acetate or metal.

nickel-free titanium that’s

A discreet “k” on the temple

Color of the Year. Dani,

gunmetal, gold and black

All styles have mineral

durable and flexible. Frame

allows adjustment of the pan-

Valerie and Bob ophthalmic

tortoise. Shapes run from

crystal lenses for maximum

shapes include rectangle

toscopic angle. 800.526.8838,

models are constructed of

full flat metal with top bar

protection and are available

and cat eye with playful

Morel-France.com.

natural PX, an organic mate-

detailing (The Patton) to an

in vibrant colors such as

patterns such as leopard

rial derived from renewable

oversized clubmaster (The

turquoise and red as well

print and shimmer on the

sources. 800.223.0180,

Princeton). 800.627.2898,

as translucent havanas in

inner temples. 800.USA.

Neubau-Eyewear.com.

KenmarkEyewear.com.

metallic and transparent

LAMY, LamyAmerica.com.

finishes. 800.553.8642, EtniaBarcelona.com.

VCPN VisionCareProducts.com

NEW June.indd 47

June 2017 47

5/26/17 12:53 PM

Modernize

Dia E1000

Multifunctional Patternless Lens Edger

Affordably

 Highly configurable to suit

anyone from master optician to novice

 Advanced re-edge and finish

options—even process lenses cut on another edger!

 Maintains 20 jobs of edging data unlike others that hold only one

 State of the art vertical wheel technology

 Shape adjustment feature  Multi-width grooving and safety beveling

 5x7 inch high definition color touch panel control

 Software upgradeable

High-end features.

Entry-level price.

Dia products are exclusively distributed in the US by Optek International. Optek and Optek International are trademarks of Intuitos, LLC. All information is subject to change without notice.

Untitled-1 1

1.727.522.2301

www.optekinternational.com sales@optekinternational.com

™ INTERNATIONAL

5/30/17 11:01 AM

Vision Care Technology

FREE-FORM PROGRESSIVE LENSES: PAST, PRESENT AND FUTURE THE COMPUTERIZED PERSONALIZATION AND IMPROVED VISION AVAILABLE WITH DIGITALLY SURFACED LENSES RESULTS FROM THE ADVANCED TECHNOLOGY AND EXTENSIVE MEASUREMENTS USED WHEN DESIGNING THEM.

By Ed De Gennaro, MEd, ABOM

every wearer was impractical

available, making a selection for

• multiple designs

Modern free-form progressive

because human lifestyles are so

your patient becomes a lot easier.

• auto-corridor length, multiple

lenses are a tribute to digital

diverse. This led to the evolution

Below is a list of design fea-

lengths, individually ordered

technology. From their comput-

of designs, increasingly focused on

tures found in modern premium

lengths

er-aided design to their digital

providing wearers with improved

free-form lenses. Note that all

• variable inset

processing and automated mill-

vision and more personalized

these are not offered in every

• ergonomic measurements for

ing equipment, the lenses have

choices that matched their specific

design (usually only the top-of-

lens selection

features that would make even

viewing and lifestyle needs.

the-line products), so it’s import-

• center of rotation measurement

ant that you determine what’s

• lifestyle questionnaire for lens

Bernard Maitenaz (the designer of the first patented progressive

THE PRESENT

most important to you and every

selection and design choice

lens in 1959) envious.

Fast forward to today and you’ll

individual

• balancing vision between the

find a dizzying array of free-form

which of the following features

two lenses

THE PAST

progressive designs. Modern

are available in select lenses will

• higher order aberration (HOA)

Free-form lens design’s past is a

designs have become so pervasive

aid you in choosing the right

correction

fascinating matrix of innovations

that surfacing laboratories are

design(s) for your patients.

POW

that started with simple “one size

now offering their own designs,

• position-of-wear (POW) mea-

among the first features aimed

fits all” designs that offered lit-

such as FEA industries, which

surements

at personalizing free-form pro-

tle more than progressive power.

offers 15 different designs in

• highly precise power accuracy

gressives. This is done by provid-

American Optical’s Ultra offered

its Eagle family of lenses, each

and reduced aberrations

ing the lab with the patient’s

a wide reading area, short and

designed focusing on different

narrow corridor, an expansive dis-

visual needs and all also available

tance area, and a ton of unwant-

in glass.

ed astigmatism error (as much

Like any maturing product

as 5.00D). This created blur and

category, free-form progressive

substantial distortion just out-

lenses have moved from highly

side the central line of the lens.

generalized products to remark-

Varilux from Silor (now Essilor)

ably personalized. The intent is

was essentially a series of evolv-

to give wearers individualized

ing trigonometric curves blended

products that are unique for

together. This offered a soft design

them and their needs. That’s why

and smooth power transition but a

you see so many designs on the

very long corridor.

market. Sure, it can be confus-

Manufacturers quickly deter-

ing, but once you understand

mined that one lens design for

the feature categories that are

VCPN VisionCareProducts.com

VCT Free-Form_jk.indd 49

patient. Knowing

measurements

were

Simulated fields of usable vision are indicated on the ZEISS Individual 2.

June 2017 49

5/26/17 12:34 PM

VisionCareTechnology

pantoscopic tilt, face form tilt

Superior has three designs, one

(wrap) and vertex distance

favoring near work, one favoring

measurements of a preadjusted

intermediate work and a bal-

frame. With this information, the

anced design for general use.

lens powers are compensated.

This expands the lens’s useful-

Many free-form lenses are made to 0.01D power accuracy.

ness and makes the brand more versatile.

Using POW measurements, this power can be made highly pre-

UNIQUELY PERSONALIZED

cise for the patient. Free-form

Adjusting the corridor is an

design enables the reduction of

important aspect of personal-

unwanted astigmatism and dis-

izing a free-form progressive.

tortion. This makes the lenses

Single corridor lenses often don’t

sharp and clear and keeps the

have the correct corridor depth

world the wearer sees through

for the frame chosen and the

the lenses flat and natural.

patient’s viewing habits. Lenses

Many lenses now offer multi-

with multiple corridors take care

ple designs. For example, Seiko’s

of this problem. Some lenses have three options (Seiko’ Supernal),

Like most free-form progressives, frame angle, vertex distance and pantoscopic tilt are among the measurements accounted for by the Seiko Superior lens.

some lenses have four options (Shamir’s Autograph III), some have as many as 11 (Seiko’s

In addition to standard fitting measurements, Essilor’s Visioffice 2 determines Eye Rotation Center, position of wear, reading distance, dominant eye and Head/Eye Ratio.

50 June 2017

VCT Free-Form_jk.indd 50

Superior), and some have 0.1mm

Two lenses currently assess the

into the design process is a clev-

increases from 13mm to 35mm

eye’s center of rotation location.

er strategy. HOYA USA does this

(Carl Zeiss Vision’s Individual 2).

This distance is an important

with its lenses. For example, its

Some lenses (Zeiss’s Individual

parameter in designing lenses for

iD MyStyle2 lenses have an online

2) automatically adjust the cor-

a specific person. Essilor tests for

questionnaire that the optician

ridor length for the frame cho-

the eye’s center of rotation using

walks the patient through. Using

sen and the fitting measurements

its Visioffice 2 instrument, and

the answers to the questions, the

used. Of course you can override

this is one of the required mea-

software recommends one of three

these and specify what you want,

surements for Varilux S 4D pro-

designs based on the patient’s visu-

although the automatically sup-

gressive lenses. Carl Zeiss Vision’s

al needs and lifestyle.

plied lengths are based on exten-

ZEISS-branded free-form lens-

sive research into the require-

es also assess the eye’s center of

BINOCULAR VISION

ments of various fitting length

rotation. Without an eye rotation

One of the newest free-form

situations.

center distance measurement, the

progressive lens features is the

Some lenses require unique

designer would be required to use

balancing of vision between the

measurements be taken with

averaged data, which makes the

two eyes. The concept is com-

specific equipment. For example,

lenses more generalized. Lenses

pelling. Humans have two eyes

Essilor’s Visioffice 2 is capable of

such as those from ZEISS leverage

but they see a single image in

measuring Eye Rotation Center,

thousands of data points to get

their brain. For this to happen,

position of wear, reading dis-

within 1mm of center of rota-

the image from the right and

tance, dominant eye, and Head/

tion for 99% of patients, without

left eyes must essentially be the

Eye Ratio in addition to standard

requiring proprietary equipment.

same size and shape and overlap

Integrating a questionnaire

in the brain. This is known as

fitting measurements.

VisionCareProducts.com VCPN

5/26/17 12:35 PM

For its iD MyStyle2 lenses, HOYA’s software recommends one of three designs based on the visual needs and lifestyle that patients indicate on an online questionnaire.

binocular vision.

Prescription

lenses

either

magnify or minify objects seen

MyStyle2 and Essilor’s Varilux

S Series progressive lenses take

mediate and near zones of the lens

Physio W3+ and Varilux S series

pupil diameter into consider-

until the design suits the patient.

lenses do this.

ation in the design, which helps

Once done, the ECP presses a

through them. This is not a

Higher order aberration con-

control HOA, especially in dim

button and the order for those

problem if both prescriptions

trol has been pursued in the

light.

ZEISS Individual 2 also

lenses goes to the lab. This will

are nearly identical, but when

eyeglass market for about 10

considers pupil diameter to help

avoid having dozens of brands

they differ, they create unequal

years. While correcting higher

control HOA.

and zillions of parameters to

mag nification/minification

order aberrations is not totally

between the eyes, resulting in

achievable with spectacle lenses

THE FUTURE

also be finding ways to improve

images that do not overlap in the

(because the eye moves behind

The future of free-form progres-

optics and personalization. Most

Modern free-form progressive lenses are a tribute to digital technology.

designs will be produced in hun-

ocular vision due to differing

the lens, making it impossible

sives is particularly bright. In the

Look for more advancement on

prismatic and cylindrical effects.

for the correct HOA correction

future, the doctor or optician will

addressing higher order aberra-

Some free-form progressive lens-

at every viewing position), lens

be able to take the patient’s photo

tions too. Lenses will be made

es analyze the right and left pre-

manufacturers have included

wearing a frame and display the

in multiple layers with each one

scriptions, assess the difference

elements of higher order aber-

image on a screen. Based on life-

providing a unique feature.

between them and compensate

ration control into their lenses.

style questions, a manufacturer’s

the two designs so the resulting

For example, Essilor’s Varilux

progressive lens design will be laid

Ed De Gennaro, MEd, ABOM,

pair promotes better binocular

Physio, Varilux Comfort W2+,

over the image. From here, the

is editor emeritus of First

vision for the wearer. HOYA’s

Varilux Physio W3+ and Varilux

ECP will adjust the distance, inter-

Vision Media Group.

brain. Sometimes the difference is minor and sometimes it’s more severe. Even minor differences can create challenges for bin-

remember. Manufacturers will

dredths of a diopter, although some value lines will probably remain in quarters of a diopter.

WHERE TO FIND IT: Carl Zeiss Vision, Inc. 800.358.8258 • Zeiss.com/Lenses • Customer.Service@Zeiss.com // Essilor of America, Inc. 800.542.5668 • EssilorUSA.com // FEA Industries, Inc. 800.327.2002 • EagleLenses.com • FEAind.com • Sales@FEAInd.com // HOYA Vision Care, North America 877.528.1939 • HoyaVision.com • SalesSupport@HoyaVision.com // Seiko Optical Products of America, Inc. 800.235.5367 • SeikoVision.com // Shamir Insight, Inc. 877.514.8330 • ShamirLens.com • Info@ShamirLens.com VCPN VisionCareProducts.com

VCT Free-Form_jk.indd 51

June 2017 51

5/26/17 12:35 PM

VisionCareTechnology

Make Your Own Rx Lenses REQUIRING LESS SPACE AND A SMALLER INVESTMENT THAN IN THE PAST, TODAY’S SURFACING EQUIPMENT ENABLES RETAIL OPTICALS TO FABRICATE THEIR OWN OPHTHALMIC LENSES. Richard W. McCoy,

variety of lens designs from sin-

improper data input. The sys-

on space availability and floor de-

LDO, ABOC, NCLEC

gle vision to common bifocals

tem is designed with the ECP in

sign of the ECP’s lab area. Factory

The eyecare professional (ECP)

and trifocals up to digital high

mind with respect to present lens

training and support are included

benefits from a montage of tech-

definition progressive lens styles.

production and can easily be ex-

in the lab package. Optek Inter-

nological advances within the

Finally, anti-reflective lenses may

panded as practice needs grow.

national is celebrating 45 years of

optical industry. Nowhere is this

be surfaced as well. This is the

In addition, the Oasis Max sys-

family ownership and U.S.-based

more prevalent than an ECP hav-

only surfacing system approved

tem can be configured to process

manufacturing and support this

ing in-house capability to fab-

by EyeMed and certified by the

a wide range of lens materials

year.

ricate ophthalmic lenses. Gone

U.S. Military. It is used around

including CR-39, polycarbonate,

are the days when this was the

the world.

high index and Trivex.

exclusive realm of large whole-

ALL-IN-ONE FUNCTION

The heart of the Oasis Max is

Schneider Optical Machines of-

sale laboratories. With the advent

MODULAR MACHINES

the LensMate lab software, which

fers two major surfacing systems

of computer numeric control

Optek International’s Oasis Max

integrates with most VCA-com-

that are ideal for the modern

(CNC) software and machinery

Surfacing System takes advan-

pliant finishing equipment to

optical retailer or doctor’s office.

design, a surfacing lab occupies

tage of advanced CNC technol-

ensure a smooth, seamless fabri-

The DSC Prolab is an all-in-one

a small footprint in regard to lab

ogy for lens fabrication. Each

cation process. In-house surfac-

unit, making it ideal for virtually

floor space, resulting in better

major workstation is interfaced

ing is a big step for most ECPs,

any location. The unit’s all-in-one

service, greater profit margins

to the main computer, thereby

therefore Optek International

functionality features a genera-

and quality control.

reducing remake errors due to

provides lab layout designs based

tor, onboard laser engraving and

The Fast Grind System by Su-

a polisher with rinse tank. The

per Optical International is an in-

complete unit occupies a space of

house surfacing system backed

3 ft. in depth with a length of 6 ft.

by 20 years of proven technology.

The DSC Prolab unit can produce

Many features of the system are

eight to ten pairs of quality lenses

attractive to the ECP. Its 5 sq. ft.

per hour.

footprint is not much larger than

Schneider’s Nano line of ma-

needed for a standard lens edger.

chines adds further surfacing

Lenses come pre-blocked, elim-

options for the ECP. Two ver-

inating the need for additional

sions are offered, the Nano X and

equipment and fabrication costs.

In addition, pre-blocked lenses reduce the potential for remakes.

Special fabrication software and upgrades enable inexperienced

The VISULENS 500 from Carl Zeiss Meditec includes a contact lens mode with soft and hard power lens verification.

Nano XP line. The ECP can make the choice between the two lines based upon production needs and a monetary investment.

The Nano X line is an en-

staff to be productive in lens fab-

try-level machine for a startup

rication in a very short time. The

lab that needs a cost sensitive way

Fast Grind system can surface a

to get into digital surfacing.

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The Nano XP is an upgraded line

surface blocker, which can block

that ensures the ECP can cut all

traditional lenses as well as free-

premium lenses. Both lines can

form. The new Cobalt NX gener-

be tailored to the needs of the

ator can cut curves on traditional

ECP. Features common to both

and free-form lenses. In addition,

versions are modular design and

the Cobalt NX generator utilizes

flexibility in fabrication for all

“Cold Mist” and dry cut technol-

curves and lens materials.

ogy as well as onboard engrav-

Schneider machines feature

ing that provides a superior lens

additional fabrication capabili-

surface without a costly water

ties such as the CCP Nano Polisher, which can polish lenses up to 18 diopters in curvature, a 50% increase over similar units.

In addition, the SHC Nano Spin Coater uses the latest UV curing and hardcoating technology to cycle lenses in 60 seconds. Finally the RPT Nano unit gives rapid response times to AR coat lenses. The unit can coat up to four lenses at a time with cycle times of 12 minutes per side. The RPT creates quality AR-coated lenses that are consistent without the additional burden of a clean room. Remote Diagnosis Capability is an important feature of Schneider machines that saves time and minimizes unnecessary production loss.

MINI AND MICRO LABS Coburn Technologies offers some new opportunities for the ECP exploring an in-house laboratory option. Advantages include lower startup costs and the possibility of using parts of an ECP’s existing lab equipment. The Coburn mini lab includes the Eclipse LX

WHAT YOU NEED TO KNOW The ECP enjoys vast technological benefits that can be utilized in the dispensary/practice.

In-house surfacing provides a solid platform to cut lens costs, boost profits, control quality and provide superior service over competitors. Some factors to consider when making the decision are: General: • existing staff/additional; training upgrades • space availability and location(s) • present lens use/growth potential • investment capital/plans for startup Surfacing Systems: • initial surveys of offerings • equipment capabilities and future upgrades • factory assistance: lab layout; set up and technical training; follow-up assistance • technical/troubleshooting support (long-term)

Each major workstation of Optek’s Oasis Max is interfaced to the main computer, thereby reducing remake errors.

management/filtration system or

operate independently. The Mi-

engraver.

cro-Lab produces 20 lenses per

The LaunchPad lens polisher uses a proprietary material con-

hour with a total process time of less than 30 minutes per job.

figuration that allows free-form

Choosing an in-house surfac-

lenses to be processed on a tradi-

ing capability is a big decision.

tional cylinder machine. Coburn

Take all equipment manufac-

Technologies has an extensive

turers in as your partner in suc-

line of surfacing options for the

cess. Use their expertise in your

ECP to choose from. Coburn

planning of short- and long-

Technologies can put together a

term goals. In addition, they can

complete lab to suit the business

provide projections on increased

needs of the ECP. In addition, the

profit potential over a period of

company will work to utilize any

time. Consider going to an opti-

existing lab equipment the ECP

cal expo to see the equipment up

has to keep startup costs down.

close and personal. Finally, take

Satisloh’s OBM Micro-Lab re-

a critical look at your existing

quires minimal space for entry

staff to see if changes need to be

into digital lens production. Start

made.

with front side AR-coated, OBM pre-blocked blanks or block them

Richard W. McCoy, LDO,

on-site with the ART-Blocker-M.

ABOC,NCLEC, is program

Its modular concept allows for

director, opticianry at

future lab expansion as volume

Reynolds Community College

grows, and all machines can

in Richmond, VA.

WHERE TO FIND IT: Coburn Technologies, Inc. 800.262.8761 • CoburnTechnologies.com • CustomerCareCenter@CoburnTechnologies.com // Optek International 727.522.2301 • OptekInternational.com • Sales@OptekInternational.com // Satisloh North America, Inc. 800.866.5640 • Satisloh.com • Info.USA@Satisloh.com // Schneider Optical Machines 972.247.4000 • Schneider-om.com • Info-USA@Schneider-om.com // SuperOptical International/FastGrind 800.543.7376 SuperOptical.com Jennifer@SuperOptical.com 54 June 2017

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VisionCareTechnology

Lensometers: Not So Basic Anymore MANUFACTURERS HAVE UPDATED THIS MUCH RELIED-UPON TOOL WITH HIGH-TECH, EASY-TO-USE FEATURES THAT TURN ANY DISPENSARY INTO A MODERN ONE. Richard W. McCoy, BA, LDO,

VISULENS 500 from Carl Zeiss

ABOC, NCLEC

Meditec. The unit has the capa-

As every eyecare professional

bility to inspect single vision,

(ECP) knows, lensometry is the

multifocals and progressive lens-

backbone of lens inspection.

es. Additional capabilities in-

With the advancements in lens

clude reading tinted lenses and

technology and designs, instru-

UV transmission levels using

ment manufacturers have up-

four different wavelengths (365,

graded the basic lensometer with

375, 395 and 405 nanometers).

computer software, graphics and

For the ECP who fits contact

the ability to read lens powers

lenses, the ZEISS VISULENS 500

within 0.01D, a critical capability

has a mode for soft and hard lens

when modern digital/free-form

power verification.

lenses are involved. In addition,

Furthermore, the unit can ef-

modern lensometers can be

fectivily “read” a wide variety of

linked to printers to document

lens materials and indices with-

test results and be interfaced with

out the ECP having to take into

other instrumentation, building

account the Abbe value in the di-

a cohesive layer of technology in

optric measurements. Operator

the modern dispensary.

comfort and efficiency are taken

The VISULENS 500 from Carl Zeiss Meditec includes a contact lens mode with soft and hard power lens verification.

The lensometer is used by op-

into account with a large 5.7-in.

ticians/technicians to perform

display screen (adjustable), fea-

a number of critical tasks in the

turing a large target and reticle

PDF report in the ZEISS FORUM

recording information. Sensors

dispensary, including:

with numeric readouts reporting

data management system using

detect high-index lenses and pro-

• neutralization to determine un-

sphere, cylinder, axis, add powers

the ZEISS connectivity accessory

gressives. UV light transmission

known lens powers

and prism values.

VISUCONNECT 500.

values can be detected and re-

• verification of known lens powers

Operator controls are easy

The Marco LM 1800PD is a

corded in addition to the amount

• orientation of uncut lenses pri-

to see and allow for switching

valuable tool in the ECP’s arsenal

of green light transmittance. The

or to the edging process

modes, right to left lens, and

of instrumentation. Faster acqui-

LM 1800PD can read lens pow-

• detection of unwanted prism

PD measurements. Results can

sition of measurements and func-

ers of sphere from -25.00D to

and/or verification of pre-

be documented via an internal

tionality make this unit a pleasure

+25.00D and cylinder from plano

scribed prism in an Rx

printer within the instrument,

to use. Accuracy is achieved by

to 10.00D in = or - form.

A prime example of modern

sent to a remote device utiliz-

the use of Hartmann-Shack wave-

Furthermore, prism can be

lensometer technology is the

ing a RS 232 cable link or with a

front technology with 108 sensors

noted up to 20^, and the instru-

56 June 2017

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VisionCareTechnology

ily measures dark tinted or

in a slim-body ergonomically

Today’s modern auto lensom-

mirrored sunglasses by au-

designed package. Diopter mea-

eters are much more simple to

tomatically amplifying the

surements are obtained using a

operate due to computer controls

amount of light and calcu-

Green Light/E line process at

and functionality. This translates

lating its refractive power.

546nm to reduce the chances

to more productive technicians

The Tomey-7000/ TL-

for error in lens measurements.

with less training time and more

use

UV measurements are also ac-

accurate, reproducible findings.

Hartmann sensor wave-

curately reported for either

Finally, these instruments can

front technology in the

dress or dark sunglass eyewear.

function as a standalone instru-

determining dioptric lens

The lens stop/support extends

ment or be linked to a system of

powers. These 117 points

6mm in height over comparable

technology that not only serves

also

6000

instruments

measure-

models, allowing the techni-

the dispensary but the doctors’

ment accuracy with nar-

increase

cian to check high minus lens

office as well.

row corridor progressive

powers much easier without

lenses. To further assist

scratching lens surfaces.

the technician in lens inspection,

the

ment has a prism layout mode for

The 5.7-in. color LCD screen

ABOC, NCLEC, is the head

Tomey

allows a 160˚ viewing angle to

of the opticianry program at

encom-

accommodate the height of dif-

Reynolds Community College

passes grid patterns on the

ferent technicians. Furthermore,

in Richmond, VA.

LCD screen to help locate

the rich color graphics allow the

critical lens markings for

technician to readily distinguish

-7000/TL6000 Small in size but big in features, Topcon’s CL-300 provides a simple lens layout process.

Richard W. McCoy, BA, LDO,

proper orientation.

between various single vision,

dispensaries with finishing labs.

In addition, the grid patterns

multifocal and progressive lens

The LM 1800PD has a lens mark-

are selectable to further assist in

designs. The Topcon CL-300 uses

ing system that can mark lenses

lens orientation. Peak wavelengths

a unique white ink cartridge that

with water repellant lens finishes.

of UV light of 375nm and blue

enables the technician to mark/

Operator friendly, the unit uti-

light of 465nm are easily detect-

spot lenses that have various an-

lizes a 5.7-in. LCD monitor and

ed and documented. Exclusive to

ti-stain/fog surfaces.

touch screen display that can be

the TL-7000 is a power mapping

The Topcon CL-300 is an excel-

accessed by the technician either

procedure utilizing the PD and L

lent addition to the dispensary lab

sitting or standing. Job/Rx data

value in lens computations.

with its simplicity for lens layout.

can be verified using the printer

Inspection results are report-

The process involves four steps

option or transferred via “Smart”

ed by the instrument in several

consisting of frame placement and

IC card and Ethernet interface.

ways: Visually, with a 7-in.-wide

three color-coded steps involving

The new HLM-1 from Coburn

color touch panel and a built-

optical center placement, align-

uses Wavefront Analysis Tech-

in thermal printer generating a

ment verification and marking.

nology with more measurement

58mm wide print out, or elec-

Reporting of findings is accom-

points than previous generations.

tronically, via external ports RS-

plished by a thermal paper printer

The HLM-1 has a processing

232C,USB3.0, Ethernet.

with an easy load feature or elec-

speed per frame of 65 ms with an

The Topcon CL-300 auto len-

expanded prism range, and it eas-

someter is packed with features

tronic transfer utilizing external interfaces RS-232C, or LAN.

The HLM-1 from Coburn uses Wavefront Analysis Technology.

WHERE TO FIND IT: Carl Zeiss Meditec, Inc. 800.342.9821 • Meditec.Zeiss.com/USA // Marco 800.874.5274 • Marco.com // Tomey 888.449.4045 • TomeyUSA.com // Topcon Medical Systems, Inc. 800.223.1130 • TopconMedical.com // Coburn Technologies, Inc. 800.262.8761 • CoburnTechnologies.com • CustomerCareCenter@CoburnTechnologies.com VCPN VisionCareProducts.com

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VisionCareTechnology

Maui Jim’s latest lens technology, the new Brilliant lens offers optical clarity comparable to standard glass sun lenses yet is only one third of the weight.

CLEAR AND LIGHT

By Frank Gimbel, BA, ABO-AC, FNAO, HFOAA The Maui Jim Brilliant lens offers glass lens clarity in a lightweight material.

From the consumer aspect, there

with higher prescriptions who

erties that block 100% of harmful

material was substituted for a

are a lot of confusing options and

complain about how heavy their

UV rays, 95% of HEV light and

generic quality lens with reduced

advertising to filter through when

sunglasses are after their lenses

99.9% of glare.

options. The MauiBrilliant is dif-

it comes to wearing shades. As

are put in. Hardcore sun enthusi-

dispensing eyecare profession-

asts also often pursue glass lens-

Production

vision and progressive lens offer-

als, having the knowledge on the

es for the clarity. With the new

The MauiBrilliant is an injec-

ings with combined power pre-

latest and greatest lens options,

MauiBrilliant, complete quality

tion-molded polarized lens, and all

scriptions ranging from +3.00D

combined with precision sun

sunglasses with glass-style clarity

prescriptions are produced in the

to -6.50D. Prescription lenses are

optics, is one key way to set your

from Maui Jim can weigh as little

company’s own lab in Peoria, IL.

offered in all four Maui lens colors,

location apart from the pack and

as 0.6 ounces.

The process includes digital lens

including the popular neutral gray

ferent and is available in single

design MauiPassport surfacing

and HCL bronze tones. Additional

tacle place for life. Among the most

The Material

technology, providing the widest

options include the new Blue

recent lenses on the market is the

Every lens from Maui Jim is

possible view and greatly reduced

Hawaii Mirror coating and Maui

MauiBrilliant, brought to us from

polarized and offers superior

distortion. Maui Jim uses digital-

Gradient and Bi-Gradient lens

the lens gurus at Maui Jim.

sun protection with its Polarized

ly compensated back surface lens

treatments. The MauiBrilliant lens

Plus 2 technology. What makes

technology to eliminate the “swim

is available in over 90% of frame

Welcome to Color

MauiBrilliant extremely unique

effect” for faster adaption and direct

offerings from the Maui Jim col-

For decades, Maui Jim has brought

is the blending of its impact and

surfacing to enhance optical accu-

lection and will be expanding as

us to a world of vibrant color out in

scratch resistance, combined with

racy to fall within 0.01D of clarity.

new models are released.

the sun. The company’s latest lens,

its Abbe value of 56 and light-

MauiBrilliant is its most advanced

weight specific gravity of 1.00. This

Lens Options

Frank Gimbel, BA, ABO-AC,

polarized material to date. It

lens improves upon the company’s

Traditionally, high-tech sun lens-

FNAO, HFOAA, is an advanced

offers optical clarity comparable

MauiPure material, with an Abbe

es such as the MauiBrilliant were

certified optician and owner

to standard glass sun lenses yet is

of 52, but takes it to a whole new

only offered in plano, and when

of Gimbel Opticians in

only one third of the weight. This

level, offering the MauiBrilliant

one needed a prescription, the

Plymouth Meeting, PA.

feature is highly important for

lens available with prescriptions.

sunglass wearers, especially those

The end result is a lens with prop-

become your patients’ go-to spec-

58 June 2017 MauiBrilliant Closeup.indd 58

Maui Jim, Inc. 888.666.5905 • MauiJim.com VisionCareProducts.com VCPN

5/26/17 12:31 PM

VisionCareTechnologyNEW

REMOTE TECHNICAL SUPPORT FROM SANTINELLI Responding to a need for roundthe-clock support, Santinelli International now allows cus-

iD MYSTYLE 2 FROM

tomers convenient access to

HOYA VISION CARE

its library of technical support

Launched in the U.S. last month,

videos using QR Code technology.

HOYA’s iD MyStyle 2 replaces the

Customers simply scan a QR Code

original iD MyStyle with several

OPTEK INTERNATIONAL’S SHAPE

with a smartphone QR Reader App

new features such as unlimited de-

FINISHING CENTER

to access the company’s more

sign variations, Binocular Harmo-

This lens finishing center combines

than 30 proprietary “AdvantEdge”

nization Technology (BHT) and lens

multi-axis machining and freeEDGE

videos. High-definition Vimeo video

TRANSITIONS SIGNATURE VII

design verification. With iD MyStyle

software technology to create

technology offers a clear view of

SEGMENTED MULTIFOCALS

2, a complete analysis of patient

high-end design features such as

equipment elements on either a

Transitions VII Signature

lifestyle is performed, while BHT

free-form edges, engravings and

mobile device or computer. Self-ad-

polycarbonate lenses now include

ensures both eyes receive equal

drop-in predefined hole patterns

hesive labels with QR codes for the

FT35 bifocal and 7 x 28 trifocal

accommodative support. Every iD

for popular frame styles. The Shape

LE-1200 and LEX-1200 lens edgers

lenses in both brown and gray.

MyStyle 2 prescription is verified

Finishing Center features a touch

are currently being distributed and

Available from Younger Optics, this

with HOYA Binocular Eye Model

screen control system, dry or wet

can be placed directly on them for

composite lens incorporates a thin

and 3D visual acuity simulation.

mist cutting, variable clamping pres-

quick reference. 800.644.3343,

photochromic front surface bifocal

877.528.1930, HoyaVision.com

sure and Ethernet or serial interface

Santinelli.com.

or trifocal layer composed of

capability with VCA-compliant host

Trivex lens material. 800.366.5367,

Rx software. 727.522.2301,

YoungerOptics.com.

OptekInternational.com.

VCPN VisionCareProducts.com

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Busi ness S o l u t i o n s

A SECOND LOOK INTO THE DIGITAL MIRROR

YO U CAN’ T G E T M U C H M OR E U SER F RI ENDLY THAN LO O K I NG I NTO A MI R R OR , A ND TH AT’S J UST H OW T H E SE D E V IC E S S I MPL I F Y MEAS U RI NG YO U R PATI ENTS FOR EYEWEA R .

By Mark Clark, ABOC

ments for each encounter. This

providing a quick set of fitting

photographs the patient. Only one

Like many skeptics, you may have

is no longer the case with every

measurements.

photo is required from one angle to

brushed aside digital fitting and

device. The Automeyes webtool is

The new SparkMi by Shamir

accomplish the task. The SparkMi

measurement devices. This is not

compatible with all digital camer-

does not require an external frame

is also able to measure the patient

a surprise, since eyecare profes-

as and does not require external

attachment. The M’eyefit Mirror

in clear or tinted lenses.

sionals (ECPs) have often met

frame attachments or proprietary

by Essilor Instruments does use an

The i.Terminal 2 and i.Terminal

early editions of technology with

equipment. Once the customer

external frame attachment. With

Mobile from ZEISS are able to ac-

apprehension. From auto-lensome

signs up, the image is simply up-

each of the devices, the patient

complish complex measurements

try to integration, this initial hes-

loaded, marked and calculated,

simply gazes into a mirror that

and lens recommendations based

itancy has not been unfounded.

However, the technology’s natural evolution warrants a second look at these measurement de-

upon only two quick photos. This Optikam is not dependent upon patient head posture for an acceptable result.

method of measurement is up to 60% quicker than traditional measurement methods, according to

vices. Advancements in ease of

ZEISS. As with most systems, the

use, accuracy of measurements

optician is provided with vertex,

and financial incentives might be

pantoscopic tilt, frame wrap, mon-

enough to sway some skeptics.

ocular distance PD, fitting height, A, B, and DBL measurements.

EASE OF USE

Optikam as well as HOYA’s

Early measurement systems re-

Spectangle Pro provide an ex-

quired frame attachments, mul-

tensive augmented reality feature

tiple photos and manual adjust-

that can be installed on up to five

60 June 2017

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The M’eyefit Mirror by Essilor Instruments requires only one photo from one angle to achieve the measurements it needs.

devices with only one license.

their algorithms on the back end

These augmented reality apps

of the product for a more finely

include lens design simulation as

tuned result.

well as lens cleaning simulation.

The i.Terminal 2 and i.Terminal

This is a clear advantage over the

Mobile are able to compensate for

“hourglass” drawings that have

head rotation and posture. ZEISS

been used in the past to demon-

states that the i.Terminal 2 is 84%

strate lenses and that have clut-

more accurate than manual mea-

tered our dispensing tables since

surement.

the advent of the progressive era.

The latest release of the Spark-

The SpecTech from Walman

Mi is able to record accurate mea-

Optical and the ABS SmartMir-

surements as long as the patient is

ror also offer augmented reality

within 15-35 inches of the device.

functions. These functions use an

The early version of the Spark was

iPad or mobile device for capture,

highly dependent upon patient

allowing patients to scan their

posture as well as the angle of the

natural environment through the

iPad device.

device.

The i.Terminal 2 from ZEISS can accomplish extremely complex measurements and lens recommendations based upon only two quick photos.

low providers to collect “custom measurement fees” from the patient when selling free-form lenses

The ABS SmartMirror and

with custom measurements. Al-

the SpecTech have the ability to

though these fees may only aver-

ACCURACY

record patients’ natural reading

age $10 per patient, they can add

Digital measuring devices can

distance and posture in order to

up quickly.

enhance the result of today’s free-

recommend a more specific lens

form lens designs. While tradition-

design. Traditional measurement

purchase price. Shamir and Essi-

fees are the “front-side” economic

al pupilometers offered opticians

methods completely ignore near

lor also have rewards programs

benefits of digital measurement

half millimeter increments, digital

reading posture and natural gaze

whereby devices may be purchased

implementation. But there are

measuring devices are calibrated

of each patient. The result of tradi-

using loyalty points.

many additional financial benefits

to tenths of millimeters. ZEISS

tional measurements is a “one size

estimates that traditional mea-

fits all” approach to near vision.

Tax incentives: The i.Terminal 2

Potential for reduced remakes and

surement errors can decrease lens

Since today’s progressive lens de-

and i.Terminal Mobile by ZEISS

fewer lens adaptation issues may

performance by up to 40%. Early

signs offer custom near inset and

are designed to adjust for head

impact overall practice net profit.

measurement systems were highly

custom corridor lengths, these

rotation, they qualify for an ADA

Augmented reality features may

dependent upon patient posture in

tools help the dispenser fully uti-

tax credit under Section 44 and

also aid in selling lens upgrades

order to receive an accurate result,

lize this technology.

Section 190 of the IRS tax code

and enhancements. While every

(some IRS restrictions may ap-

device may not fit each practice,

but this is no longer the case with

Tax credits, rebates and patient

of digital measurement devices.

FINANCIAL INCENTIVES

ply). All device purchases may

they are certainly worthy of a sec-

Optikam and HOYA’s Spectan-

Rebates: Device purchases through

also qualify for standard deduc-

ond consideration.

gle Pro are not dependent upon

laboratories and lens manufactur-

tions in the tax code.

patient head posture for an ac-

ers may often be offset by digital

ceptable result. Both of these de-

lens rebates. ZEISS, HOYA and

Insurance Incentives: Some insur-

of iProfit Group, a healthcare

vices have also recently updated

Shamir have programs to offset

ance providers including VSP al-

investment consulting firm.

many newer versions.

Mark Clark, ABOC, is founder

WHERE TO FIND IT: ABS, Inc. 888.989.4227 • Smart-Mirror.com/en • Info@Smart-Mirror.com // Automeyes Optical Solutions 877.725.8654 • Automeyes.com • Sales@Automeyes.com // Carl Zeiss Vision, Inc. 800.358.8258 • Zeiss.com/Lenses • Customer.Service@Zeiss.com // Essilor Instruments USA 855.393.4647 EssilorInstrumentsUSA.com • Info@EssilorInstrumentsUSA.com // HOYA Vision Care, North America 877.528.1939 • HoyaVision.com • SalesSupport@HoyaVision.com // Optikam Tech, Inc. 888.356.3311 • Optikam.com • Sales@Optikam.com // Shamir Insight, Inc. 877.514.8330 • SparkMi.com • Info@ShamirLens.com // Walman Optical 877.863.2759 • Walman.com VisionCareProducts.com VCPN

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S o c i a l Me d i aA dv is or

How to Boost Engagement Samantha Toth Your business’s marketing plan should include actively engaging your fans through your social media pages. But good engagement is not about posting just anything—it’s about understanding your target market and catering to their interests. Follow these tips to help boost your social media engagement and build brand credibility.

Be Purposeful

As a professional business, your goal should be to post informative and educational content that is relevant to your industry. This helps establish your credibility as a trusted source for valuable information. Posting consistent and quality key messages helps create a recognizable brand both on and off social media.

sonal level fosters the sense of connection and loyalty. Fans who feel a connection will be more likely to interact with your posts and share your social media pages with their network.

Be Visual

Facebook posts that feature visuals receive twice the amount of engagement than those without images, and adding images to your Twitter updates can generate 150% more retweets, according to Buzzsumo. com, a content research site. When adding visuals to your social media posts, ensure they are 1) professional and clear and 2) relevant to the post’s content. Visuals can be photos, infographics, videos, links or images with overlay text.

Be Social

Simply having social media pages set up is not enough. In order to boost engagement, increase your

tion (SEO), which can help you rank higher on a search engine results page.

Be Buzz-Worthy

Facebook is a valuable channel

Expressing your personality through your social media pages paired with accurate educational content is a dynamic technique to increase engagement.

Be Yourself

Expressing your personality through your social media pages paired with accurate educational content is a dynamic technique to increase engagement. This can be done by showing fans what is happening around the office or in the lives of you and your staff.

Welcoming fans in on a more per62 June 2017

Social Media Advisor.indd 62

following and keep your current fans interested, you must be committed to staying involved. This means replying to comments or messages in a timely manner.

You can also spark engagement by asking for fan feedback on various topics. Actively participating on your social pages also boosts your search engine optimiza-

for hosting contests, polls or giveaways. To attract attention and reward your current social media following, consider including interactive or promotional posts in your marketing strategy. From

sunglass discounts in the spring to back-to-school savings in the fall, giving fans a chance to win an item or access a discount can boost engagement and encourage them to share your posts on their feed.

Baffled about what kind of content to post or which images to feature? Visit social media pages of your favorite brands and see how they are engaging with their fans.

Then consider your target fan base and determine what types of information they would be interested in consuming. Once you have this established, you can begin writing posts and start engaging with your fans!

Samantha Toth is the resident marketing rockstar for Innereactive Media, a full-service marketing company specializing in the optical industry, in Grand Rapids, MI. VisionCareProducts.com VCPN

5/31/17 12:26 PM

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Busi ness So l u t i ons

EXTENDING THE FAMILY OF PRODUCTS VC P N I N T E R V IE W S HI LCO V I S I O N CEO RO S S B RO WNL EE TO LEA R N HO W THE C OM PA N Y F OC U SE S O N NO N-CO RE PRO DU CTS TO ENAB L E ECPS TO A DD TO TH EIR OF F E R IN G S WHI L E B O O STI NG THEI R B OTTO M L I NE. mer consu

ories

acces

ric supplies, professional tools,

grow with great dynamism nor

comes through your door, the

personalized lens care, consumer

really drop in times of trouble.

amount of that traffic you con-

accessories and

There’s a consistent need for

vert, or the average basket size.

vision protec-

those professional supplies, and

We can help increase the average

tion

(safety

Hilco Vision is very focused on

basket size and conversion.

and sport Rx

providing a single sourcing point

frames).

in that area.

Look at consumer accessories, for example, buying a fit-over

Whether addressing the

We see a lot of growth in items

sunglass. If someone has just

supply needs of a prac-

like Rx sport, Rx safety frames

spent a decent amount of mon-

tice to run smoothly, or

and consumer accessories be-

ey on a progressive frame, they

over-deliver on com-

cause while they are historically

might not be willing to have that

pliance standards for

not a big focus for our customer,

same progressive prescription

sport Rx sunwear, our in-

the ECP is obliged at the moment

put in a sunglass; Jonathan Paul

tent is that a practice should not

to look for creative ways to sup-

Fitovers are a great opportunity

JOHN SAILER: What is Hilco Vi-

have to dedicate 20% of its time

plement revenue. Success for any

to have that great vision experi-

sion’s strategy for dividing its

to manage the complexity that

retailer is a function of traffic that

ence extended to optical quality

products into various categories?

comes in these non-core areas.

If we are doing our job well, the

ROSS BROWNLEE: The revenue

ECP can have confidence to in-

stream for an eye doctor is typ-

creasingly lean on Hilco Vision

ically composed of 95% frames,

in these areas allowing them to

lenses and contact lenses. Hilco

focus on patient experience and

Vision operates primarily outside

revenue within the core product

that core, with a deep expertise

categories.

in differing but more niche categories encompassing optomet-

SAILER: Makes sense, and that places you in a unique position to see what areas are growing.

Based on this, what recent observations can you make about the overall eyewear and eyecare fields?

BROWNLEE: Professional supplies

ucts eyecare prod

64 June 2017

Sailer_Brownlee_QA.indd 64

represent a very stable component of our revenue. They don’t VisionCareProducts.com VCPN

5/26/17 12:24 PM

lens and care bran ding

vision

category might only be carried by

authenticity and broaden that

a portion thereof. My goal is to

to make it relevant to new demo-

increase the awareness of the

graphics.

breadth of offer that we have

They both have the

as that just enhances simpli-

opportunity to go glob-

fication for the ECP. All of

al, and we as a company

our customers buy multiple

have been spending a lot of effort

categories but in different com-

in the last two years creating a

binations.

global footprint. We acquired a

polarized sunwear without com-

ction

prote

company in Germany, two in the

from Hilco Vision, this allows

SAILER: You mentioned Croakies

Netherlands and one in Hong

freedom within a framework

and Jonathan Paul Fitovers. Can

Kong on top of our pre-existing

for regional chains or for optical

SAILER: Which of your products

you further discuss these prod-

international operations in Aus-

stores with more than one loca-

are among the most popular

ucts and their categories?

tralia and the U.K.

tion.

promising design.

and why?

Whether customers are globBROWNLEE: Those are the two

al or local, our solutions are not

SAILER: So you’ll work with the

BROWNLEE: There is a distinction

most critical and recent product

constrained by geography, and

headquarters of a regional or

to be made between “wants” and

introductions at the company

now Croakies and Jonathan Paul

national chain and then each

“needs.” High usage supply items

level. The market right now in ev-

can travel beyond borders.

individual store can order inde-

such as tropicamide and phenyl-

ery category, whether it’s frames

ephrine are essential daily needs

or sunglasses or even consumer

SAILER: What other plans are on

in any optometric practice. Hilco

accessories, is craving authentic

the horizon?

Professional tool products are

products. They’re craving origi-

consistently popular but with

nals…innovative originals. This

BROWNLEE: We are completely

quarters, has freedom to manage

comparatively lower usage as our

drive toward authentic brands

focused on taking away our cus-

that non-core part of the busi-

tools truly stand up to the test of

as opposed to “me too” brands is

tomers pain points in non-core

ness, but there is still sufficient

time. Increasingly, however, con-

more powerful than ever before.

categories, and select acquisitions

visibility and control as to what’s

sumer “wants” such as Croak-

This is why when we looked at

are enhancing our competence

determined at the parent level.

ies eyewear retainers with high

consumer accessories, we wanted

either within categories or in

consumption rate, an affordable

to go to the creators of the cate-

opening new geographies.

insurance policy on a frames in-

gory and make those originals

A critical enabler in helping

vestment for the patient but a

contemporary. Translating that

customers navigate our offer and

nice add-on to any frame sale for

to a contemporary environment

facilitate consolidation is our

the ECP.

is driving much of our commer-

investment

cial thinking right now.

digital. Wheth-

SAILER: So you’re venturing into

pendently.

BROWNLEE: Each individual store, based on the rules set by head-

in

We’re very excited about what

er it’s the new

we can do with Jonathan Paul

website offering

Fitovers in terms of making that

customized, tailored

BROWNLEE: We reach over 25,000

message increasingly relevant

promotions and benefits

customers in the U.S., but we

and have a broader audience, le-

per customer, or whether

reach them with different cate-

veraging Hilco Vision’s reach.

it’s microsites that can

new categories?

gories within our overall offering.

The same is true for Croakies.

The professional product cate-

It’s the original retainer, celebrat-

to be able to manage what

gory might be carried by most,

ing its 40th anniversary this year,

their individual store members

while the consumer accessories

and we want to celebrate that

are buying and allowed to buy

VisionCareProducts.com VCPN

Sailer_Brownlee_QA.indd 65

allow regional chains prof essi

onal

tools

June 2017 65

5/26/17 12:25 PM

Busi ness So l u t ions

By Anthony Floreno Nestled on a strip of 8th Avenue in Manhattan that can’t decide whether it’s Chelsea or the Meatpacking District, sits a narrow shop that is

possible to find glasses, including

a window into a bygone era. To say

vintage 1970s Christian Dior (pic-

that Caserta Eye is unlike any other

tured on Battiste above), vintage

optical is an understatement; it’s a

Cartier and Oliver Peoples. The

veritable eyeglass museum.

store is also well stocked with Per-

Paul Battiste, a licensed New

sol, Modo, Tom Ford and Philippe

York state optician, opened the

Starck, just to name a few. His cli-

store in the spring of 2011, but his

entele runs the gamut from collec-

tenure in the optical industry dates

tors and West Village locals to rap

back to the 1990s when he worked

artists and magazine stylists.

at Shades of Key West and Sunglass

BACK IN TIME For the largest collection of vintage frames, look no further than Caserta Eye in New York City.

posters from the 1920s and 1930s and celebrity photos of Peter Fonda, Elton John and Marilyn Mon-

in Optics and was a key player in

roe as well as Audrey Hepburn

their Versace launch in the mid-

stills from Breakfast at Tiffany’s.

1990s. At first he started collecting

As a courtesy to his regular cus-

frames one at a time, but eventually

tomers he employs a part-time, ap-

he graduated to buying out whole

pointment-only OD, and he sends

inventories of closing stores.

out Rx lenses to a local lab, using only free-form lenses.

when vintage wasn’t so sought af-

But as brick and mortar becomes

ter,” said Battiste. “I like to call it

a caché for people with resources,

‘the new, old stuff.’ Factories are

Battiste is already considering his

all replicating these historic piec-

next career move. “I may get back

es now. There’s a huge market for

into the wholesale end or branch

vintage.” A quick scan on eBay and

out and open a specialty sunglass

Etsy shows prices inching upwards

store,” he said. “Or I may get into

of $1,000 for classic frames. The

eyeglass design—it’s a natural ex-

market is lucrative, indeed.

tension for me since I already cus-

His collection—which now runs

Caserta Eye.indd 66

wall is offset by old European travel

Hut. Soon after, he joined Colors

“I started collecting vintage

66 June 2017

The shop’s décor harkens back in time, too. Exposed brick on one

tomize my vintage pieces with new

into the thousands—has many

lenses and treatments.”

one-of-a-kind or virtually im-

Anthony Floreno is editor of Vision Care Venture.

VisionCareProducts.com VCPN

5/26/17 12:21 PM

VCPN VisionCareProducts.com

Caserta Eye.indd 67

June 2017 67

5/26/17 12:22 PM

Busi ness S olut ions N EW

SIGNET ARMORLITE UNVEILS NEW PRACTICEPLUS WEBSITE Redesigned with simple, clear navigation, the all-new PracticePlus website allows ECPs to quickly find information and support tools they need. Website features include dashboards to submit claims, review updated account details and view product demonstration videos. Users can also order EYEFINITY EHR’S NEW FEATURE

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SPEEDS UP EXAM DOCUMENTATION

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Expedite routine exams with Eyefin-

to the company. Users no longer

includes an “active deals” feature

rebates for qualifying pairs of Kodak

ity EHR’s new copy forward feature,

need to select every element

that is frequently updated with

progressive lenses purchased and

which allows users to use last

within an exam. Watch a video

member promotions, new products

redeemed. Practices do not need

year’s exam information to docu-

about the copy forward feature at

and events, as well as dedicated

to be direct customers of Signet

ment a new one and reduces exam

Eyefinity.com/Copy. 800.269.3666,

PracticePlus lens consultants

Armorlite or Signetek to participate.

taps and swipes by half, according

Eyefinity.com.

for support. PracticePlus offers

800.759.4630, Practice-Plus.net.

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Classifieds_June2017.indd 69

June 2017 69

5/26/17 5:05 PM

FRAME•MY•FACE The New App

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USED OPTICAL MACHINERY, LLC (ISSN-1549-6716) is published monthly, except December, by First Vision Media Group, Inc., 25 East Spring Valley Avenue, Suite 290, Maywood, NJ 07607. Phone (201) 587-9460, Fax (201) 587-9464. Periodical Postage paid at Hackensack, NJ and additional mailing offices. Postmaster: Send address changes to VCPN, P.O. Box 986, Levittown, PA 19055-9998.

Subscriptions: VCPN, P.O. Box 986, Levittown, PA 19055-9998 or online at totallyoptical.com.

Distributed to qualified optical dispensing locations, chain store headquarters, and optical laboratories. Other U.S. subscriptions are available for $85 for one year; $160 for two years.

Contact publisher for overseas rates. Copyright © 2017 by First Vision Media Group, Inc., Frank Giammanco, President & CEO; Shawn Mery, Executive Vice President. No part of this publication may be reproduced without written permission of the publisher. The publisher’s acceptance and publication of any advertising or editorial materials does not constitute endorsement of any product, service, or company by First Vision Media Group, Inc. Throughout this publication, trademark names are used. Instead of placing a trademark or registration symbol at every occurrence, we are using the names editorially only with no intention of infringement of the trademark.

70 June 2017

Classifieds_June2017.indd 70

INDEX TO ADVERTISERS ADVERTISER

PAGE

PHONE

WEBSITE

All About Vision

14

858.454.2145

allaboutvision.com

Carl Zeiss Vision

2-3

8888.934.7748

zeiss.com/partner4ecp

Coburn Technologies

16

800.COBURN1

coburntechnologies.com

Costa

CV4

800.447.3700

costadelmar.com

Eastern States Eyewear

26

800.645.3710

eseyewear.com

Götti

42

914.274.8522

gotti.ch

HOYA Vision Care

CV1

800.423.2361

thehoyafreeformcompany.com

Inspecs

10-11

800.852.7857

inspecs.co.uk

Lab-Tech Inc.

68

800.822.4343

lab-tech.net

Luxottica

37

800.422.2020

luxottica.com

Marchon Eyewear

21

800.966.2020

marchon.com

Maui Jim

CV3

888.666.5905

mauijim.com

Morel

CV2 Spread, 25 800.526.8838

morel-france.com

New York Eye

6-7

800.221.6966

newyorkeye.net

OAA

55

901.388.2423

oaa.org

Optek International

48, 53

727.522.2301

optekinternational.com

Optometry Giving Sight

18

888.OGS.GIVE

givingsight.org

OWP

45

913.839.1519

owpusa.com

Reed Exhibitions

63

800.811.7151

vision.reedexpo.com

Think About Your Eyes

35

—

thinkaboutyoureyes.com

Tuscany Eyewear

8, 23

800.293.9588

tuscanyeyewear.com

Western Optical Supply

Outsert

800.423.3294

westernoptical.com

WestGroupe

4-5

800.361.6220

westgroupe.com

Wiley X Eyewear

13, 15, 17, 19

800.776.7842

wileyx.com

Windsor Eyes

29

877.662.6006

windsoreyes.com

FRESH, VITAL CONTENT IN A MINUTE (OR TWO) DELIVERED DIRECTLY TO YOUR INBOX EVERY MONTH

SIGN UP TODAY AT VISIONCAREVENTURE.COM VisionCareProducts.com VCPN

5/30/17 4:22 PM

CHANGE YOUR SHOWROOM COLOR ON DEMAND Introducing

L.E.D. SHELVING PANELS are attractive floating shelves for lightweight merchandise; including eyewear. The shelf profiles are a mere 9 millimeters in thickness and seamlessly connect to the back panel, creating a serene and charming product display. Recommended is the L.E.D. illumination system which is available in both white and remote adjustable multi-color RGB. L.E.D. SHELVING PANELS start at just $999. Visit us online or call the number listed below for more information.

www.framedisplays.com VCPN VisionCareProducts.com

Classifieds_June2017.indd 71

June 2017 71

5/26/17 5:05 PM

SEEING IN TECHNICOLOR As celluloid became an increasingly popular frame material—first used in the U.S. by Spencer Optical in 1876—it was commonly known as “shell,” an imitation of more expensive tortoiseshell. By 1900, DuPont introduced Zylonite, a thermoplastic that was known as cellulose nitrate that had three great properties: it held its shape, could be easily colored and was fade resistant.

By the mid-1950s, several U.S. manufacturers addressed the biggest problem with

72 June 2017

June17_Looking Back.indd 72

cellulose nitrate, flammability. In developing a multicolor extrusion process to produce cellulose acetate sheets, American Optical and Eastman Kodak created a short frame production process and a material that didn’t fade to yellow, a common issue with cellulose nitrate.

Usher in World War II, when a range of colors used in plastic eyewear multiplied thanks to American companies such as Victory Optical and Kono Manufacturing Co., which started to use more color in advertising as well.

These Kono ads—striking against the usual black and white ads of the time— ran in 1943 in the Optical Journal and Review of Optometry. Featuring the popular victory roll hairstyle of the 1940s, the ads touted the company’s line of colorful Winger frames, marking a shift from needing eyewear to wanting fashionable frames that are “designed to enhance the wearer’s appearance.”

Courtesy of the Optical Heritage Museum, OpticalHeritageMuseum.com.

visioncareproducts.com VCPN VisionCareProducts.com

5/26/17 12:20 PM

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