FIRST VISION MEDIA GROUP
2018 MEDIA GUIDE
FirstVisionMediaGroup FirstVisionMediaGroup
FirstVisionMediaGroup
FirstVisionMediaGroup
tel 440.731.8600 | VisionCareProducts.com | OpticalLabProducts.com | OptometricOffice.com
RETHINK THE POSSIBILITIES OUR GOAL AT FIRST VISION MEDIA GROUP IS TO PROVIDE THE VISION CARE MARKETPLACE, AND THE EYECARE PROFESSIONALS (ECPS) WHO SERVE THIS MARKET, WITH THE VERY BEST PRODUCTS, NEWS AND BUSINESS MANAGEMENT INFORMATION AVAILABLE. FOR MORE THAN 16 YEARS, WE’VE DONE JUST THAT.
VCPN delivers all the product and technology information busy ECPs need faster so they can set themselves apart amidst increasing competition. From the newest frame styles, design releases and brand launches, to runway and optical dispensary fashions we provide the latest information and technologies as they are introduced. VCPN keeps its ECP readers ahead of the learning curve and on top of their profession. Our streamlined news coverage curated by our staff of editors with years of experience in the optical field enables VCPN’s readers to pinpoint what matters most to them and their business. Reference resources in print instantly provide readers with the contact information they need to access the latest products covered, and interactive links in VCPN’s electronic newsletters, websites and social media direct viewers immediately to the suppliers and manufacturers as their new products are released.
EDITORIAL QUALITY SETS US APART Our peer-to-peer strategy ensures that the information we provide resonates with ECP’s practice needs. We conduct research that provides the knowledge and understanding of what information ECPs need and want from a magazine. This is how we developed our editorial mission.
PRODUCT INFORMATION FOR OPTICAL PEOPLE Editorial quality is the foundation on which reader preference is built. It’s what sets us apart from our competition. The old adage, “What’s good for the reader is good for the advertiser” has never been more true. With marketing communication options and budgets under more scrutiny than ever before, it makes sense to partner with a publication that does the best job serving its readers’ needs and interests.
WHAT THE RESEARCH SHOWS In a recent study, readers identified Product Information as the most important category of article in professional optical publications, and VCPN ranks #1 for “Product Info” among a field of five competitors. After reading an issue, 90% of VCPN readers take an action.… notably using the articles to help run their businesses, sharing information with colleagues and seeking out additional information from advertisers, Over the years, we’ve helped thousands of ECPs evaluate the latest frame styles, the newest lens designs, and state-of-the-art equipment. We provide ECPs with the best information available to help them improve how they operate their business. These ECPs want what we deliver, high quality editorial. As a result, we provide an exceptional environment for advertisers who want to reach eyecare professionals. The following pages provide more information about our subscribers and products. And, we would welcome an opportunity to meet with you to discuss how a marketing communications program placed with First Vision Media Group can help improve your bottom line.
TERRY TANKER PUBLISHER
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FIRST VISION MEDIA GROUP | 2018 MEDIA GUIDE
COVERING PRODUCTS BEST VISION CARE PRODUCT NEWS VCPN is exclusively dedicated to providing information on ophthalmic products—explaining and profiling those products and their applications to the reader in an easy-to-use format. Regular features include retail environment spotlights, roundups, closeups, panoramas and NEW (short announcements about the latest products in each category). Produced monthly.
OPTOMETRIC OFFICE OPTOMETRIC OFFICE (OO) offers ODs in-depth, pertinent information about the products that serve them in their practice. Produced nine times per year, the publication discusses product features, benefits, and applications for such categories as contact lenses, diagnostic equipment, therapeutics, and technology—all in a user-friendly format.
OPTICAL LAB PRODUCTS OPTICAL LAB PRODUCTS (OLP) is the only industry publication committed to making lab people better at what they primarily do—fabricate eyewear. Each bimonthly issue provides lab readers with the kind of fundamental technical, business and product information to allow them to make informed operating decisions.
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EDITORIAL MISSION PRODUCT INFORMATION FOR OPTICAL PEOPLE
IMPROVING BUSINESS PERFORMANCE THROUGH EDITORIAL EXELLENCE New eyewear products, manufacturing and dispensing technologies, office software and the business acumen needed to manage them all remain critical for the vision care professional. These remain the primary editorial focus of VCPN. Our editorial provides the framework that allows ECPs to keep pace with new products, technologies and best practices that enable VCPN readers to stay ahead of the curve. This editorial focus provides the resources needed to evaluate products in the marketplace, create stronger patient-employee relations and manage the bottom line more profitably. VCPN provides the information ECPs need to manage a winning practice. Simply put, We Improve Business Performance Through Editorial Excellence.
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EYECARE PROFESSIONALS RECOGNIZE THAT PRODUCT INFORMATION IS CRITICAL TO THEIR SUCCESS WHEN I THINK OF VCPN I THINK OF
WHAT TYPE OF OPTICAL MAGAZINE CONTENT IS MOST IMPORTANT TO YOU AND YOUR PRACTICE? Product Information
80
72.7%
80
70
60
Fashion
Business Practice Management
48.5% 44.4%
50
Industry News
70
52.5%
60 50
Product Information
72.3% Industry News
52.3%
Fashion
48.5%
Features on ECPs 40
40
Business Management
44.4%
28.3%
30
30
20
20
10
10
0
0 *ANSWERS ADD UP TO MORE THAN 100% SINCE MORE THAN ONE ANSWER WAS PERMITTED FROM EACH RESPONDENT. | SOURCE: KARLSRUD CO. EYECARE READERSHIP STUDY.
FOR EDITORIAL CONTRIBUTIONS We believe the best source of insight is hands-on experience. We seek out authors who are at the forefront of vision care and accept contributions covering ideas and concepts that can be translated into immediate action. Our peer-topeer strategy ensures that the information we provide meets the ECP’s practice needs. If you would like to contribute, send a brief outline or abstract, timelined for delivery, and relevant writing samples to John Sailer, VP, Editorial at: JS@VisionCareProducts.com
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BY THE NUMBERS SUCCESSFUL MANAGEMENT STRATEGIES ARE THE KEY TO GROWTH for both independent ECPs and the industry as a whole. At VCPN, we have developed a wealth of knowledge about this market and it’s needs. In our pages, ECPs small and large, independent and chain, find a framework that helps move their practices forward with the very best product and business information available.
TITLE/ OCCUPATION BREAKOUT*
BUSINESS BREAKOUT* 37,100 100% 22,009 59.3% 11,037 29.8% 1,547 4.2% 495 1.3% 162 0.4% 171 0.5% 851 2.3% 313 0.8% 515 1.4%
Total Circulation Optometrist Dispensing Optician Ophthalmologist Ophthamlic Assistant/Technician Chain HQ Executive Retail Chain Buyer Chain Store Manager Lab Wholesaler/Distributor Lab Executive
37,100 100% 11,489 31.0% 19,583 52.8% 2,786 7.5% 593 1.6% 137 0.4% 1,341 3.6% 57 0.1% 822 2.2% 292 0.8%
Total Circulation Optical Store Optometric Practice Ophthalmology Practice Multi-Discipline Chain HQ Chain Store HMO Optical Lab/Wholesale Distributor Others Allied to the Field * June 2017 BPA Statement
* June 2017 BPA Statement
PURCHASING INFLUENCE* Frames Sunglasses Spectacle Lenses Contact Lenses Laboratory Equipment Diagnostic Equipment Accessories Other
71.1% 69.0% 71.2% 71.1% 57.0% 57.5% 59.3% 4.9%
*VCPN Circulation Qualification Data June 2017
WHAT IS THE SIZE OF YOUR PRACTICE?
WHAT BEST DESCRIBES THE TYPE OF PRACTICE THAT YOU CURRENTLY OWN, MANAGE, OR ARE EMPLOYED WITH?
3-5
2-4
34.7%
18.3%
6-10
20.8%
More than 10
33.4%
5 or More
12.3%
1
69.4%
1-2
11.0%
*GFK – Starch Readership Study
*GFK – Starch Readership Study
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VCPN SPECIFICATIONS
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2
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2-Page Spread Live Area: 17.5” x 10.375” Trim Size: 18” x 10.875" Bleed Size: 18.5" x 11.375”
Full Page Live Area: 8.5” x 10.375" Trim Size: 9” x 10.875” Bleed Size: 9.5” x 11.375”
Half-Page Vertical Non-Bleed 3.75 x 9.75
1/4 page Horizontal Non-Bleed 7.75 x 2.325
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Half-Page Vertical 3.75” x 9.75”
Half-Page Horizontal 7.75” x 4.75”
SPECIFICATIONS FILES CAN BE ACCEPTED IN THE FOLLOWING FORMATS: Adobe InDesign CC, Illustrator CC, Photoshop CC, Press-ready, hi-res PDFs with all fonts embedded. Color illustrations and images should be set up in CMYK, NOT RGB, at no less than 300 dpi resolution. Match prints are not required, unless specific color matching is requested. Files containing Pantone or spot colors will be converted to CMYK and are the advertiser’s responsibility. The publisher cannot be held responsible for incorrect colors as a result of improper files. Send materials to: First Vision Media Group 25 East Spring Valley Ave., Suite 290 • Maywood, NJ 07607 Attn: Anthony Floreno, Production & Web Manager Tel: 201.587.9460 | Fax: 201.587.9464 • AF@VisionCareProducts.com
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HVACR BUSINESS SEPTEMBER 2017
1/4 page Standard 3.75” x 4.75”
www.hvacrbusiness.com
1/4 Page Horizontal 7.75” x 2.75”
OPTOMETRIC OFFICE & OLP SPECIFICATIONS
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2
3
2-Page Spread Live Area: 16.5” x 10.375” Trim Size: 17” x 10.875" Bleed Size: 17.5" x 11.375”
Full Page Live Area: 8” x 10.375" Trim Size: 8.5” x 10.875” Bleed Size: 9” x 11.375”
Half-Page Vertical Non-Bleed 3.75 x 9.75
1/4 page Horizontal Non-Bleed 7.75 x 2.325
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Half-Page Vertical 3.375” x 9.375”
Half-Page Horizontal 7” x 4.375”
HVACR BUSINESS SEPTEMBER 2017
1/4 page Standard 3.75” x 4.75””
www.hvacrbusiness.com
1/4 Page Horizontal 7” x 2.25”
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VCPN EDITORIAL CALENDAR
EYEWEAR AND FASHION
VISION CARE TECHNOLOGY
BUSINESS SOLUTIONS
SPECIAL SUPPLEMENTS
JANUARY
The Generations: Appealing to Millennials, Gen X and Boomers
Creative Lens Options: Tints, Shapes and Personalization
Alliances, Buying Groups and Other Associations
FEBRUARY Hard to Fit: Large, MIDO / Extreme Closeup Petite and Ethnic Readership Study
In-Office Surfacing
Electronic Health Records
MARCH Vision Expo East
Sunglasses Spring Special Fashion Pictorial
Edgers
Wearable Electronics
Sun, Sport + Vision
APRIL
Color, Shape and Style Forecas
Photochromics
Practice Management Systems
MAY Sport Eyewear Blue Light + Digital Eye Strain Online Optical eCommerce (for ECPs) JUNE The Boutique Look Free-Form Lenses AOA
Measurement and Selection Devices
JULY Kids, Tweens and Teens Retail Lab Design Extreme Closeup
Building, Motivating and Maintaining Staff
AUGUST
Interactive In-Store Displays
3D Eyewear
Premium Lenses
Kids + Vision
SEPTEMBER Eyewear from Europe Wrap Lenses Patient Education Tools SILMO/VEW OCTOBER AAO
House Brands
NOVEMBER Frame Materials Extreme Closeup DECEMBER
VCPN Full Page
Rimless Eyewear
Brand Your Practice to Compete
Color Lens Technology
Consultative Selling
Special issue featuring the year in Product Review and Continuing Education for ABO State Accreditation.
1x $6,200
Front Cover Strip
3x
6x
12x
24x
$6,030
$5,850
$5,415
$5,005
$6,210
Half Page
$4,590
$4,430
$4,315
$4,030
3,765
Quarter Page
$3,360
$3,280
$3,210
$3,035
$2,875
Strip Ad
$2,300
$2,010
$1,840
$1,590
$1,545
COVER POSITIONS: • Inside Front Cover $7,000 • Inside Back Cover $7,000 • Back Cover $7,500 BRCs and Inserts: Contact publisher for costs and information. (All rates gross and include 4-color.)
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Blue Light/Digital Eye Strain + Vision
FIRST VISION MEDIA GROUP | 2018 MEDIA GUIDE
VCPN PUBLISHING SCHEDULE ISSUE January February March April May June July August September October November December
CLOSING DATE Nov 29 Dec 28 Jan 25 Feb 27 Mar 29 Apr 26 May 31 June 28 July 31 Aug 30 Sept 27 Oct 30
MATERIALS DUE Dec 13 Jan 11 Feb 8 Mar 13 Apr 12 May 10 June 14 July 12 Aug 14 Sep 13 Oct 11 Nov 12
OO EDITORIAL CALENDAR
INSTRUMENTS CONTACT LENSES PATIENT CARE
PHARMACEUTICALS OTC & Rx
PRODUCTS AT-A-GLANCE
FEBRUARY SECO, Product Dealer
Diabetic Retinopathy
MARCH Glaucoma Vision Expo East Readership Study APRIL
Astigmatic
Ocular Trauma
Ocular Surface Disease
Digital Apps
Care and Compliance
Establishing New Revenue Streams
Allergy
Nutraceuticals
Refraction Irregular Corneas Digital Eye Strain Glaucoma Technology
Lid Hygiene/ Cleansers
MAY AMD Dry Eye Presbyopia
Post-op Care, Injectables
Lubricant Drops
JUNE Ocular Photography Daily Disposables AOA
Digital Patient Communication, Mobile Apps
Lid/Lash, Meds & Cleansers
Punctal Plugs
JULY Pediatric Eyecare Kids Product Detailer
Early Disease Detection, CL OTC - Care Electrophysiology and Drops
Hand-Held Instruments
SEPTEMBER Irregular Corneas Cosmetic Vision Expo West
Ocular Nutrition, Genetic Testing
Dry Eye
Tonometers
Ocular Infections
Daily CLs
OCTOBER AAO
Ocular Surface Disease
Specialty /Scleral / Glaucoma Ortho-K/ RGPs
NOVEMBER The Exam Room Multifocal Product Detailer
Optometric Office
1x
3x
6x
9x
Full page
$3,470 $3,235 $3,000 $2,765
Half page
$2,295 $2,140 $2,000 $1,825
Quarter page
$1,920 $1,800 $1,650 $1,520
Cover Positions: • Inside Front Cover $3,700 • Inside Back Cover $3,700 • Back Cover $4,000 BRCs and Inserts: Contact publisher for costs and information. (All rates gross and include 4-color.)
Improving Office Efficiency
Hypo-Allergenic Cosmetics, CL Solutions Cosmeceuticals
OPTOMETRIC OFFICE PUBLISHING SCHEDULE ISSUE February March April May June July September October November
CLOSING DATE Dec 28 Jan 25 Feb 27 Mar 29 Apr 26 May 31 July 31 Aug 30 Sept 27
MATERIALS DUE Jan 11 Feb 8 Mar 13 Apr 12 May 10 June 14 Aug 14 Sep 13 Oct 11
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OLP EDITORIAL CALENDAR JANUARY Product Detailer
Branding Your Lab
MARCH Vision Expo East
Optical Lab Leaders
MAY
Data Mining To Improve your Business
JULY Product Detailer Readership Study
Training Your Customers
SEPTEMBER Vision Expo West
The Latest Lens Processing Technologies
NOVEMBER Product Detailer
Lab Innovator
Optical Lab Products 1x Full page
3x
6x
12x
$3,375 $3,200 $3,050 $2,900
Front Cover Strip
$5,000 $4,500
Half Page
$2,530 $2,400 $2,290 $2,190
Quarter Page
$2,215 $2,100 $2,000 $1,900
COVER POSITIONS: • Inside Front Cover
$3,750
• Inside Back Cover
$3,750
• Back Cover $4,000 BRCs and Inserts: Contact publisher for costs and information. (All rates gross and include 4-color.)
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FIRST VISION MEDIA GROUP | 2018 MEDIA GUIDE
OLP PUBLISHING SCHEDULE ISSUE January March May July September November
CLOSING DATE Nov 29 Jan 25 Mar 29 May 31 July 31 Sept 27
MATERIALS DUE Dec 13 Feb 8 Apr 12 June 14 Aug 14 Oct 11
CUSTOM PUBLISHING, RESEARCH, EDUCATION, ETC. CUSTOM PUBLISHING You and your business are unique – so why use “cookie cutter” materials? Use customized, personalized and unique materials to showcase your products! FVMG has a suite of custom marketing materials to make your business stand apart from the crowd. And, if you don’t see it – we’ll create a program that suits all your needs! Custom Publications are a great way to stand out. Built for your specific needs, custom publications may be either B2B or consumer facing. We work closely with you to be sure your look, feel and tone are reflected in the publication.
FAST, EFFECTIVE, ACCURATE ... YOUR PARTNER FOR RESEARCH NEEDS Opti-Research is an affordable means to gather the information you need to build your business. • New product research • Customer satisfaction • Market trends • Market snapshots Our “blind” research makes it possible to obtain the information you need without disclosing your company name, product or running the risk of leaking upcoming business plans. Whether your needs are simple surveys or require complex strategies, Opti-Research has a solution. Here is an example of data collected by Opti-Research: Has the number of glaucoma patients in your practice grown in the past three years?
NO 18%
YES 82%
Do you actively market your practice as a provider of specialty contact lens care?
YES 57%
NO 43%
Have you diagnosed more patients with Dry Eye Disease this year than a few years ago?
NO
YES 88%
12%
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DIGITAL ADVERTISING OPPORTUNITIES AS AN EXTENSION OF OUR PUBLICATIONS, FVMG PROVIDES ACCESS TO OUR FULL LIBRARY OF QUALITY CONTENT. STAY UP TO DATE WITH WHAT’S GOING ON IN THE INDUSTRY OR FIND INFORMATION ON SOME OF THE LATEST AND GREATEST PRODUCTS AND APPS THE INDUSTRY HAS TO OFFER. IN ADDITION, WE FEATURE WEB EXCLUSIVE AND PREMIUM BUSINESS MANAGEMENT CONTENT.
DIGITAL OPPORTUNITIES ARE AVAILABLE ON ALL FVMG SITES: VISIONCAREPRODUCTS.COM, OPTOMETRICOFFICE.COM AND OPTICALLABPRODUCTS.COM
MONTHLY ADVERTISING NET RATES Individual Website Ads
1 Month Campaign
2 Month Campaign
3 Month Campaign
1 Video
$1,250
$1,100
$1,000
1 Leaderboard (728 x90)
$1,250
$1,100
$1,000
1 Skyscraper (300 x 600)
$1,250
$1,100
$1,000
1 Rectangle (300 x 250)
$1,000
$950
$900
1 Section Banner (702 x 87)
$950
$900
$850
Ads rotate on pages throughout the site including the home page, main landing pages, as well as the secondary and tertiary pages. Video resides on the homepage only.
WEB PACKAGES NET RATES Web Package Includes Four Ad Sizes and Video
1 Month Campaign
3 Month Campaign
$2,450 $2,400 net
$2,205 net $2,205 net per month per month
1 Week Campaign —
1 Month Campaign
1 Video 1 Leaderboard (728 x90) 1 Skyscraper (300 x 600) 1 Rectangle (300 x 250) Rich Media Wallpaper (250 x 1100 each side) Welcome Mat (640 x 480)
CUSTOM e-MEDIA Looking to take your messages a step further? Consult your sales representative for pricing options.
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FIRST VISION MEDIA GROUP | 2018 MEDIA GUIDE
$1,250
$2,500
WEBSITE AD PLACEMENTS
ACCEPTABLE FORMATS Formats accepted - gif, animated gif, jpeg, FLASH, JavaScript. No Looping Restrictions. Media Max K Size - 600K. Video must be hosted on YouTube.
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VCPN Insider Distribution: Monthly Audience: 21,000 Contacts
Optometric Office Insider Distribution: Monthly Audience: 20,000 Contacts
Labmail Distribution: Monthly Audience: 800+ Contacts
ACCEPTABLE FORMATS
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{
ENEWSLETTER AD PLACEMENTS eNEWSLETTERS Ad Sizes
Net Monthly Rate
Leaderboard (620 x 125)
$1,500
Section Banner (620 x 125)
$1,000
Skyscraper (300 x 600)
$1,000
Formats accepted - gif, animated gif, jpeg, No FLASH, JavaScript. No Looping Restrictions. Media Max K Size - 600K. Video must be hosted on YouTube.
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FIRST VISION MEDIA GROUP | 2018 MEDIA GUIDE
B2B RETARGETING One of the latest advertising tools, retargeting is an innovative advertising technology that delivers your brand and product message, via display ad, to prospects after they leave a FVMG website VisionCareProductNews.com, OptometricOffice.com, or OpticalLabProducts.com. As they continue to surf the web your ad will be shown up to 3x per day on the websites they visit. We also use an internet search component: When an ECP or consumer searches the internet using one of your keywords, a code is placed on their browser. As they continue to surf the web over the next few weeks, your ad will be seen up to 3x per day on the websites they visit.
CONTINUING EDUCATION FVMG offers single and multi-sponsored ABO (American Board of Opticianry) approved education, both online with instant grading, or in print. A great way to support the education needs of today’s opticians.
FVMG WORKS CLOSELY WITH CLIENTS TO CUSTOMIZE PROGRAMS SUCH AS LIVE MEETINGS AND EVENTS AS WELL AS TARGETED LEAD GENERATION.
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FIRST VISION MEDIA GROUP
2018 MEDIA GUIDE RETHINK THE POSSIBILITIES
CONTACT US EDITORIAL
BUSINESS STAFF
VP, Editorial JOHN SAILER JSailer@FVMG.com
VP, Sales SHAWN MERY SMERY@FVMG.com
Assistant Editor CARA HUZINEC CHuzinec@FVMG.com
VP, Marketing DEBBY CORRIVEAU DCorriveau@FMVG.com
Editor Emeritus /Consultant ED DEGENNARO infocus@comcast.net
Regional Sales Manager ERIC HAGERMAN EHagerman@FVMG.com
Professional Editor/Consultant JIM GROOTEGOED JGrootegoed@cox.net
Production/Web Manager ANTHONY FLORENO AFloreno@FVMG.com
Editor-In-Chief, Optometric Office JEFF EISENBERG JEisenbert@FVMG.com
Publisher TERRY TANKER TTanker@FVMG.com
Creative Director, VCPN KAT MCBRIDE KMcBride@FVMG.com Creative Director, OLP & Optometric Office MEGAN LASALLA MLaSalla@FVMG.com
316 74 C enter Ri dge Rd . N or t h Ri d gev i l l e , O hio 440 39 | te l: 440 . 7 31 . 8 6 0 0 | f ax : 440 . 7 31. 87 5 0
FirstVisionMediaGroup FirstVisionMediaGroup
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FirstVisionMediaGroup
VisionCareProducts.com | OpticalLabProducts.com | OptometricOffice.com