Does using Real People in Corporate Videos attract audience engagement? Want to create a compelling content for corporate video? The biggest confusion that most business owners face is about the theme and idea of the video. Whether to keep it raw using real people or shoot a video using professional actors. Let’s find out how authenticity is improved when the founder and employees, are filmed in a corporate video.
Welcome: These are intended for the employees or new members in a team. Filming the founder or the team leader adds a personal touch to the video. Company culture: It is best to let the real employees talk in a video to depict the culture. Their expression and real talk helps in establishing an authentic connection about what it feels like to work in a particular organization. Greetings: Holiday messages are best shot using real people. The thought that someone is personally wishing you is great for audience engagement. Company history: Make the founder speak about the origin of the story. Raw and old footage of the company history can also be added. These look way better than re-enactment videos. Specialists: When you need to shoot a specialist about a particular product features, never hire actors. They look fake and also negatively affect the authenticity of your product. Find someone from the organization who is able to speak like an actor but also a subject matter expert. Company communication: It is rare in a large scale enterprise that a founder talks directly to the employee. Therefore, communication videos are recorded to send important messages. It is best to let the founder or employer talk in the video instead of an unauthentic dialog by an actor.
Final words Getting real is the key to increase audience engagement. To produce a compelling and highly engaging video, you can consult VCM Interactive. It is a video production company with top-rated services for animation and corporate videos.