Corporate Video Production: Quality Video Content Makes Audience say “Awesome!”

Corporate Video Production Q u a l i t y V i d e o C o n t e n t M a ke s A u d i e n c e s a y “A w e s o m e ! ”

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Video Production • The reality is that every business needs Video content!

• Video Companies in all industries are waking up to the research and size of digital video marketing and the importance of professional corporate video production.

• When planned and executed properly, a video series can provide long-term value as a “Brand awareness, sales tool, marketing asset for your business” for years to come.

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3 Things to Ensure Your Video Content

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1. Purpose – Have A Clear Message • What are your sales and marketing objectives? What is your unique selling proposition?

• It would be difficult to address all of these issues at once so an effective video project needs one singular goal.

• That way we can focus the correct combination of audio and visual elements to communicate a clear message. Like any good salesman, an effective video makes the viewer feel positive about your business, excited about the benefits, and saves their valuable time.

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2. Target- Concern & Priorities • A key benefit to digital video is the versatility of it. • This can be especially effective when targeting international markets with different language requirements or different industries that have different priorities and uses for your product or service

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3. Quality – Success is in the Details • The purpose and target of a video project will dictate where the attention needs to be to detail.

• 3D Animation or motion graphics may be required to simplify a complicated procedure and have it explained clearly.

• The tone of music and speech, the specific verbiage and intonation in the script, the lighting, the correct visual story board to evoke the right emotions, pacing etc. are all critical details to take into account.

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Contact Us Visual Communication & Marketing

905.361.2977 info@vcminteractive.com www.vcminteractive.com 6155 Tomken Rd. Unit #6 Mississauga, ON L5T 1X3, Canada Follow us on Social Media