2023 FMCG Trends: Transformative Shifts Reshaping the Industry

The FMCG industry has seen significant evolution in recent years, and customer expectations have also changed. Customers today are looking for more personalized and seamless shopping experiences, and technology applications have become crucial in delivering this experience.

Let’s talk about these emerging FMCG trends in Kenya in greater depth.

Growing Emphasis for Digital Channels

Due to global pandemic, the digital maturity of consumers is pushed several years ahead, shifting the entire FMCG industry into digital and direct-to-consumer channels. Today’s consumers are more likely to engage with FMCG brands in a multi-channel way and they are going to rely more on online shopping in the coming years.

For FMCG businesses to survive and outgrow these times, business leaders need to forecast consumer demands and deliver more personalized, consistent and rich experiences through technology solutions like SAP Business One.

Prioritizing Ethical Shopping Experiences

For many years now, consumers have been choosing environment-friendly and sustainable products. Due to the rise in natural disasters, sustainability concerns have gradually accelerated over the last few years. Consumers are changing their food habits and shifting towards plant-based, sustainable food options.

In order to forecast consumer changing patterns and offer personalized experiences, FMCG businesses need to focus on valuable insights and collect consumer data across markets.

Rise of Automation

Automation has become crucial for FMCG businesses to stay competitive and relevant in today’s market. With customers interacting with brands across multiple online and offline channels, it’s essential for companies to have a strong digital presence to provide a seamless customer experience.

By digitizing their operations, FMCG brands can eliminate various gaps in your business processes and unify fragmented business areas like finance, sales, production & MRP, procurement and so on.

Harnessing Big Data & Analytics for Insights

FMCG companies are increasingly leveraging analytics to gain insights into consumer behavior and preferences. Businesses have access to vast amounts of data on consumer shopping behavior, which they can analyze to identify patterns and trends.

In-built analytics in SAP Business One helps FMCG companies facilitate a deeper understanding of their customers’ purchase habits and preferences, allowing them to optimize their communication and offer more personalized experiences.

Now that we are aware about the current trends in FMCG industry, let us take a look at SAP Business One and its features.

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