Moleskine Smart Writing Set

MOLESKINE SMART An icon reinvented

Moleskine – the legendary notebook ▪ Moleskine is the iconic brand of the black cover notebook with rounded corners, ribbon bookmark, elastic page-holder and expandable rear pocket.

▪ The brand is well aware of the power of writing and the human touch on the notebook. Every notebook for Moleskine is a story to be told, awaiting to be written.

▪ Handwriting is both universal and deeply personal.

It’s a thoughtful way to express your true self and connect to others in a very intimate yet universally accessible way.

Today handwriting is as important as ever – The literature and science Why do we need it more than ever •

In the past few years, headlines proclaimed that handwriting was gone. Then came the experts quoting anecdotal facts about handwriting key role to help students learn to write and retain information better.

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Handwriting has a calm effect, It coordinates the left brain and the right brain, it boost cognitive skills and inspires creativity. It sharpens aging minds and improve memory.

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New brain researches shows that writing by hand helps children learn more and remember better [www.Sciencedaily.Com]

What the Academia and Neuroscience say “The present research suggests that even when laptops are used to take notes, they may be impairing learning because their use results in shallower processing. In three studies, we found that students who took notes on laptops performed worse on conceptual questions than students who took notes longhand. We show that whereas taking more notes can be beneficial, laptop note takers’ tendency to transcribe lectures verbatim rather than processing information and reframing it in their own words is detrimental to learning.”

“Students who take notes by hand outperform students who type, new studies show.”

Sources: The Pen Is Mightier Than the Keyboard: Advantages of Longhand Over Laptop Note Taking, April, 2013 The Wall Street Journal, April 2013

Paper has a special place in consumers creative development process, while digital is gaining in the execution

Source: Global consumer study 2019 – IT,DE,UK,US,JAPAN – 1000xCountry – GenX, Mil, GenZ

Moleskine and digital

▪ Moleskine has been positioned since its creation as a companion of digital, not as a competing element ▪ Moleskine launched Moleskine+ in 2013 embracing the ADA (analog-digital-analog) strategic brand narrative ▪ At Moleskine we believe in:

✓ The timeless power of handwriting. ✓ The technological needs developing in the market ✓ The continuity and connection between analogue and digital tools.

Moleskine goes digital to expand the users possibilities on paper To provide an answer to todays’ changing needs with technology, Moleskine developed the Smart collection.

Moleskine Smart is an ecosystem of smart tools and services designed to simplify the creative and productive process, allowing an idea to evolve naturally on paper before being edited and shared digitally.

The Smart Writing system : ✓ Let you digitalize your notes and drawings and stores them in your device ✓ Designed to provide you a seamless writing experience from paper to the smartphone ✓ Brings the power of technology and the unchangeable feeling of writing on paper

The new Smart

The concept The legendary Moleskine notebook, now digitally connected The Smart Writing System is an ecosystem of smart tools (Smart Notebook, Smart Pen and Notes App) designed to simplify the creative and productive process, allowing an idea to evolve naturally on paper before being edited and shared digitally.

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The products

Your natural handwriting, the intimate space of your Moleskine, your creativity, unchanged.

The simplicity of digital, the speed of a click, the ubiquity of contents, for empowered notes.

Let's discover the magic!

Moleskine Smart conceived to address different needs and use cases Our goal is to make the Moleskine Smart Writing system the unmissable companion of our core user base

STUDENTS

PROFESSIONALS

CREATIVES/ARTISTS

-They are the future clients -They are all looking for digital handwriting tools and are open to changes -They are already used to digital, but they need paper in their studies -Moleskine products have an emotional and aspirational meaning to them -They are looking for new tools to help them in their studies

-They represent the core user base of Moleskine -Experiencing new ways of writing, migrating contents from paper to digital devices -May use both digital and paper

-Moleskine products support their creativity and individual expression -They want to embrace technology and don't see it as a threat to their creativity

Product details

Tech specs Complete the ecosystem and make the most of your handwriting: the Notes app

-ONBOARDING GUIDE to guide the user from the first instance.

- Possibility to EDIT your creations using the features of the app.​ - NEW SHARING FEATURES to

- User's digitized notes on

make writing easier to be shared,

multiple devices (ex. iPhone and

and multiple-pages exportable as 1

iPad) using CLOUD SYNCRONIZATION

document.​

to keep everything at your fingertips.

- IMPROVED SEARCH ENGINE with - The TRANSCRIPTION engine

a dedicated place to search for

recognizes between 80-99% of written

words and tags. Dive into your notes

words depending on the handwriting.

and quickly find what you need.

Notes app is also available on Android phones in China

Tech specs Tools designed with care to support your creativity

Smart Notebook • •

The Smart Notebook with its classic Moleskine shape and ivory-colored paper.

Each page contains invisible Ncodes which allow the Smart Pen to create an instant digital copy of every word within the Moleskine Notes App.

Smart Pen • • • • •

Soft finishing and new rounded shape Compatible only with N-coded Moleskine notebooks Transfers your creations from your notebook to your device.

A full working day of battery: 8 hours 100 pages of internal memory

Customization specs Notebook can be customized on front and back cover

Smart Pen •

Not customizable

Smart Writing System in B2B market: gifting and sales tool kit ▪ Internal & External Gifting. The Smart writing system is the perfect tool for internal gifting for employees and external gifting for your top clients ▪ Sales tool It is the perfect sales tool to simplify the daily work flow of your sales force: take notes during a meeting in your notebook and send them straight to your team by email as a PDF attachment. Sketch out your vision for a project on paper and turn it into a digital presentation.