How has Marketing changed over the years?

The marketing field has undergone a significant transformation, adapting to technological changes, consumer behaviour, and global market trends. From traditional methods such as print advertising and direct mail to digital marketing through social media and online advertising, the marketing industry has continued to evolve to meet the changing demands of consumers and businesses.

With the rise of big data and advanced analytics, the marketing industry has become increasingly data-driven, requiring professionals with a deep understanding of the latest marketing trends and technologies. This is where the PGDM in Marketing program at Vivekanand Business School comes in. By providing students with a comprehensive education in marketing and marketing analytics, the program prepares students to succeed in this fast-paced, ever-changing industry.

1. The Rise of Digital Marketing

With the widespread adoption of the internet and mobile devices, digital marketing has become an increasingly important part of the marketing mix. Marketing professionals with a post graduate diploma in marketing management can handle digital marketing initiatives such as search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, email marketing, and more.

2. Big Data & Analytics

The massive amount of data generated by customers through digital channels has transformed the marketing field. With a PGDM in marketing degree, you will gain the skills to harness this data and turn it into actionable insights that drive marketing decisions and improve business outcomes. To bridge the gap that exists between Academics and Industry in the field of Marketing, VBS has a Centre of Excellence in Analytics to provide the necessary skills to students like computation, analytics, and digital skills that are required for developing that winning edge.

3. Personalisation & Customer Experience

With advances in technology and data analysis, marketing professionals are now able to deliver more personalized and relevant experiences to customers. A PGDM degree in Marketing will help you understand the importance of customer experience and how to design marketing campaigns that meet the needs of each individual customer. Hence, VBS has included subjects like Service marketing, Delivering & Managing Customer Value, etc in the curriculum to help students be job-ready from Day 1.

4. Influencer Marketing

Influencer marketing has become an increasingly popular way for brands to reach new audiences and engage with customers. Post graduate diploma in Marketing Management typically includes coursework in influencer marketing, helping students understand the strategies and tactics involved in working with influencers.

By pursuing a PGDM in Marketing degree with VBS, you can stay ahead of the curve and gain the skills and knowledge you need to succeed in this dynamic and ever-changing field.

Let’s go over the benefits of pursuing a PGDM in Marketing program.