PERFORMANCE
MARKETING
PORTFOLIO
Varun Kumar Digital Media Buyer & Performance Marketing Specialist Paid acquisition specialist with 5+ years managing highvolume Meta Ads & lead generation programs — from campaign build to daily optimization, team leadership and performance reporting.
5+
2K–4K
5–6
6
YEARS EXPERIENCE
LEADS GENERATED / DAY
TEAM MEMBERS LED
ORGANIZATIONS
Email vkvarun900@gmail.com
LinkedIn linkedin.com/in/varunkumar900
Location New Delhi, India
01
Executive Summary
Results-driven Digital Marketing & Performance Marketing professional with 5+ years of experience across Meta Ads, paid social media, media buying, and high-volume lead generation. Currently managing campaigns that generate 2,000–4,000 leads per day while leading a team of 5–6 digital marketing professionals. Hands-on with campaign optimization, CPL optimization, audience targeting, budget management, and creative testing — using Keitaro for tracking, performance analysis, and reporting to drive data-backed decisions.
02
03
2K–4K
150–200
LEADS / DAY (CURRENT ROLE)
LEADS / DAY (EMOCA)
12– 15%→20%+
Rs.100→80– 85
CONVERSION RATE IMPROVED
COST / LEAD REDUCED
Core Competencies
Meta Ads & Paid Social
Lead Generation at Scale
End-to-end campaign creation and management across Meta platforms for multiple brands and products simultaneously.
Planning and executing lead-gen strategy tied to business goals; consistent high-volume daily lead delivery.
Campaign & CPL Optimization
Budget & Audience Management
Continuous monitoring of CPL, CTR, conversion rate and lead quality to identify and act on optimization opportunities.
Optimizing budgets, creatives, audiences and campaign structures across multiple ad accounts to improve ROI.
Tracking & Reporting
Team Leadership
Campaign tracking and traffic distribution via Keitaro; performance reporting using Google Sheets and Excel (VLOOKUP).
Leading and managing a team of 5–6 digital marketing professionals across concurrent campaigns and ad accounts.
SEO & On/Off-Page Optimization
Online Reputation Management
Website on-page and off-page optimization with weekly SEO reporting across multiple roles.
ORM handling for enterprise clients, alongside social media management and Google Ads.
Tools & Platforms
Meta Ads Manager
Google Ads
Flipkart Seller Hub
SEO Reporting
Varun Kumar — Performance Marketing Portfolio
Keitaro
Google Sheets
Excel (VLOOKUP)
Amazon Seller Central
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04
Case Studies — Media Buying & Lead Generation
Selected engagements demonstrating independent ownership of paid acquisition, from strategy to reporting.
SilverSky Digital Private Limited
Oct 2025 – Present
Digital Media Buyer & Performance Marketing
2,000–4,000
5–6
LEADS / DAY
TEAM MEMBERS LED
• Created and managed Meta Ads campaigns concurrently across multiple brands and products. • Planned and executed lead generation strategy aligned to business goals and campaign performance. • Monitored CPL, CTR, conversion rates and lead quality on a daily basis to guide optimization. • Used Keitaro for campaign tracking, traffic distribution and performance analysis. • Optimized budgets, creatives, audiences and campaign structures across accounts to improve ROI. • Prepared performance reports and tracked campaign metrics using Google Sheets and Excel.
Emoca Creation Private Limited
Dec 2024 – Sep 2025
Digital Marketing Specialist & Strategist
150–200 / day
12–15% → 20%+
LEADS GENERATED
CONVERSION RATE
• Built and ran Meta Ad campaigns to boost sales and deliver leads for D2C beauty & wellness clients. • Improved monthly conversion rate from a 12–15% baseline to more than 20% through iterative optimization. • Reduced lead cost from Rs.100+ to Rs.80–85 per lead via targeting and creative refinement. • Built strategy and budget plans for ongoing lead generation programs. • Produced client reporting using VLOOKUP and Google Sheets. Brands: Raksh Ayurveda, Ugraveda, Jovees
A note on data integrity: All figures above (leads/day, conversion rate range, cost-per-lead range, team size) are taken directly from the source resume. Where a metric such as total ad spend, ROAS, or attributed revenue was not specified in the original record, it has been intentionally omitted rather than estimated.
Varun Kumar — Performance Marketing Portfolio
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DOPxp Private Limited
Nov 2023 – Jan 2025
Digital Marketing Expert
• Created Meta Ads and Google Ads campaigns; delivered leads across multiple client accounts. • Handled on-page website optimization and produced weekly SEO reports. • Managed client Amazon account and social media presence. • Delivered Online Reputation Management (ORM) for enterprise clients including Yes Madam, Sony PlayStation and Tommy Hilfiger. • Built campaigns and strategy for client brands including Mila, Elista Africa and Skyshots. Clients: Yes Madam, Sony PlayStation, Tommy Hilfiger, Mila, Elista Africa, Skyshots
05
Career Timeline
Dec 2022– Oct 2023
Digital Marketing Specialist K.R. Mangalam School Ran paid ad campaigns for admissions inquiries and brand awareness; weekly SEO reporting; on/off-page optimization; managed website and social channels; partnered with the admissions team on lead-generation strategy.
Jan 2022– Dec 2022
Digital Marketing Executive E3 Panels Built engagement and lead-generation campaigns for distributors; implemented lead capture via landing pages and enquiry forms; supported product launches, promotions and trade exhibitions; weekly SEO reporting and on/off-page optimization.
Jul 2021– Jan 2022
Digital Marketing Intern Profitbyppc On-page and off-page optimization for client accounts; generated social media content ideas; maintained company website.
Sep 2020– Mar 2021
Ecommerce Store Account Manager Prabvastra Listed products on Flipkart and Amazon; managed SPF claims for product returns and RTO processes.
Varun Kumar — Performance Marketing Portfolio
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Education & Training
Digital Marketing Training The Digital Education, Delhi Jan 2021 – Jun 2021
B.Com (Hons) Institute of Innovation in Technology and Management, GGSIPU, New Delhi Aug 2017 – May 2020
12th Standard Kendriya Vidyalaya, New Delhi Apr 2016 – Apr 2017
10th Standard Kendriya Vidyalaya, New Delhi Apr 2014 – Apr 2015
07
Role Fit
Performance Marketing Executive / Manager Proven ownership of full-funnel Meta campaign management, CPL optimization and budget control across multiple accounts.
Media Buyer Direct experience buying and scaling paid social media at high daily lead volumes with tracking via Keitaro.
Paid Social Specialist 5+ years of hands-on Meta Ads execution — audience targeting, creative testing and campaign structuring.
Digital Marketing Specialist Well-rounded background spanning SEO, ORM, social media and ecommerce marketplace management.
Varun Kumar — Performance Marketing Portfolio
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Five years of turning ad spend into pipeline — managing 2,000–4,000 leads a day, leading a team of 5–6 marketers, and optimizing campaigns endto-end from targeting to reporting.
Location
vkvarun900@gmail.com
linkedin.com/in/varunkumar90 0
New Delhi