Issuu

WELCOMES THE

MARCH • 19 TO 21 • 2027

LEVEL

UP!

Washington State Fairgrounds

PUYALLUP

Fri. 11 a.m. - 5 p.m. • Sat. 10 a.m. - 5 p.m. Sun. 10 a.m. - 4 p.m.

Largest Golf Show in the West!

9,AVERAGE 000+ ATTENDANCE

FEATURING • • • • • • • • •

NEW 120+ Exhibitors VENUE WAS A Puetz Testing Zone & Super Sale SMASH KP & Long Drive Competitions HIT! Putting Championship Main Stage Presentations Corona Premier 19TH Hole Amazing Cocktail & Wine Bars Saturday Kids Day & Family Day Snoqualmie Casino & Hotel Experience

2026 SHOW

RECAP

seattlegolfshow.com FOLLOW US! Presenting Sponsors

Endorsed & Supported By

2026 SHOW RECAP

Mark Your Calendar for Next Year’s Show!

March 19-21 • 2027

Stay up-to-date on new sponsors, show activities and more at seattlegolfshow.com

QUICK FACTS Show Owner. . . . . . . . . . . . . . . Varsity Comm., Inc. Date. . . . . . . . . . . . . . . . . . . . . . March 13-15, 2026 Site . . . . . . . . . . . . . . . . . . . . . . Seattle Conv. Center Average Attendance. . . . . . . . . 8,000+ Exhibits. . . . . . . . . . . . . . . . . . . 120 Media Exposure. . . . . . . . . . . . $100,000 Campaign Ticket Prices. . . . . . . . . . . . . . . Player’s Tour Pass $84.99, Adults $17.50, Seniors (60+) $16.50, 12 & Under Free Manufacturers

Callaway, Cleveland, Cobra, L.A.B. Golf, Mizuno, PING, PXG, Srixon, Titleist, TaylorMade, Wilson, XXIO

Sponsors. . . . . . . . . . . . . . . . . . 22 Presenting, 10 Supporting, 8 Patron Endorsed & Supported by . . . . First Tee of Greater Seattle, LPGA Amateur Golf Assoc., NLGA, PNGA, WA Golf

Event Owned, Managed & Marketed By Varsity Communications, Inc.

VARSITY GOLF SHOWS For more information contact, show producer Dick Stephens at (206) 484-5284 or stephens@varsitycommunications.com

varsitygolfshows.com

2 • varsitygolfshows.com

2026 • Seattle Golf Show

2026 SHOW RECAP

2026 • Seattle Golf Show

varsitygolfshows.com • 3

2026 SHOW RECAP

EVENT FEATURES Puetz Golf Equipment Testing & Fitting Zone

Corona Premier 19th Hole

Try and buy the hot new club’s from the game’s biggest brands! Hit all the new models on a free, on-site driving range, then check out new clubs, apparel, accessories and more at show-exclusive prices, and save big on last year’s clubs priced to move.

Time for a break? Visit the 19th Hole to grab a cold beverage and watch golf, football, basketball and other sports on big-screen TVs, or learn from pros on the adjacent Main Stage.

StaBuilt Construction On the Green Puetz Golf Retail Equipment Sale Try and buy the hot new club’s from the game’s biggest brands! Hit all the new models on a free, on-site driving range, then check out new clubs, apparel, accessories and more at show-exclusive prices, and save big on last year’s clubs priced to move.

Tito’s Handmade Vodka Short Game Central Powered by Cleveland Golf One of the most popular games at the show is our chipping contest. Use a Cleveland wedge in the Duke’s Seafood shot and win prizes based on accuracy.

Check out a sweet synthetic putting green built right on the show floor. Roll a few putts for fun, or compete to win great prizes at certain times throughout the day.

The Orange Whip Experience Join the Orange Whip Experience – your ticket to a golf swing revolution! Elevate your game with heightened athleticism, balance, and rhythm. Dive into the world of Orange Whip Products – where passion meets performance, and your love for the game soars to new heights. Orange Whip: You gotta feel it!

MGI Motorized Cart Test Drive OkiGolf KP Challenge Powered by Cleveland Golf, Srixon, XXIO & TruGolf Not a long hitter? No problem — at the KP Challenge, pull wedge or iron and try to stick a shot in tight on one of the game’s iconic holes to win prizes in our simulator.

A world leader in remote control motorized card technology MGI Golf will be on site with a test drive zone where you can put their latest models through their paces and buy them at the show.

Delicato Family Wines Tasting Room Lee Johnson Auto Family Putting Challenge Powered by Shuksan Golf Club and The Royal Sonesta Kaua’i Resort Make a putt and you win a round of golf to Shuksan Golf Club. Grand Prize is a Maui Stay and Play Package courtesy of Royal Sonesta Kauai + Ocean Course Hokuala

Enjoy a lovely glass of vino in the Delicato Family Wines Tasting Room and relax and refresh during your Show stay.

Milagro Tequila on the Tee William Grant and Sons always pulls out all the stops at the Show. This year they feature Milagro as spirit of choice for 2026.

PGA Pacific NW Section Western WA Chapter Free Lesson Area Improve your game and get a free 10 minutes lesson from a PGA instructor at the PGA Free Lesson area.

South Sound Golf Carts Showcase Western Washington’s hottest new cart dealer will showcase the newest ICON models at the Show.

Corona Premier & KJR 93.3 FM Main Stage Stop by the Main Stage and learn from the game’s top teachers, industry experts, fitness professionals and more.

4 • varsitygolfshows.com

2026 • Seattle Golf Show

2026 SHOW RECAP

Chill with -196 & On The Rocks Spirits graces the Seattle Golf Show with two amazing libations with the golfer in mind – enjoy them all weekend.

Cottage Golf Experience Step into a sanctuary designed specifically for the modern female golfer. As a cornerstone of our Women’s Day programming, the Cottage booth offers a rare opportunity to receive complimentary lessons from an all-female PGA team and an exclusive retail pop-up featuring premium women’s apparel. Come see why Cottage is the most talked-about women’s golf experience in the PNW.

Travel There & Backs Get Travel Fitted - Travel 101 Zone Let the pros from Travel There and Back “fit” your golfing experience to your needs, desires and budget. And, ask them anything about how to navigate the latest in travel protocol.

The First Tee of Greater Greater Seattle Jr. Golfer Area A special area just for kids! Featuring fun games and instruction from local First Tee professionals, it’s the place to go to get your young golfer fired up about the game.

The First Tee of Greater Seattle Kids & Family Day Saturday is Kids and Family Day. With prizes and games for kids throughout the hall, junior golf seminars on the Main Stage and a Junior Putting Championship, it’s a day you won’t want to miss.

2026 • Seattle Golf Show

varsitygolfshows.com • 5

2026 SHOW RECAP

SPONSORS Welcoming Sponsor Presenting Sponsor Benefits • Logo on Print, Radio & TV Materials • Airborne Event Signage • Logo & Link on the Show Website • PA Announcements During the Event • Complimentary Event Tickets • Sponsorship of Interactive Area • On-Site Display Space

Supporting Sponsor Benefits • Logo on Print Media • Logo & Link on Show Website • PA Announcements During the Show • Complimentary Event Tickets • Event Signage • Co-Sponsorship of Interactive Area • On-Site Display Space

Patron Sponsor Benefits • Logo & Link on Show Website • PA Announcements During the Show • Complimentary Event Tickets • Event Signage • Sponsor or Co-Sponsor of a Show Activity

Endorsed & Supported By

6 • varsitygolfshows.com

2026 • Seattle Golf Show

2026 SHOW RECAP

EXHIBITORS AND FLOOR PLAN Smith Brothers Farms Snoqualmie Casino South Sound Golf Carts Southwest Idaho Travel Assoc. Srixon Sta-Built Construction Stoneridge & Recreational Community Sudden Valley GC Sun Country Golf and RV Suncadia Resort Swinomish Casino and Lodge Synthetic Turf Northwest System Pavers T-Mobile TaylorMade The Classic Club The Golf Club at Hawks Prairie The Golf Club at Newcastle The Golf Club at Redmond Ridge The Home Course The Joint Chiropractic The Plateau Club The Royal Sonesta Kauai Resort The Seattle Times Thurston Turf and Pavers Titleist Tito’s Vodka Travel There and Back Trophy Lake Golf & Casting Twin Lakes Golf & Country Club Ugly Golf Company Villa Del Palmar Visit Tri-Cities Vista Prime Steaks & Seafood Walter Hall Golf Course Washington Golf Washington Junior Golf Assn. Washington National Golf Club West Seattle Golf Course Whispering Firs GG William Grant & Sons Wilson Window Nation Winning Ways XXIO

REST ROOMS

145

137

131

125

MAIN STAGE

19TH HOLE

SHORT GAME

221

120 225

121

219

411

211

118

407

119

310

405

217

306

403

215

304

213

302

116

303

114

207

202

112

205

117

106

203

401

115

104

300

113

107

102

301

110

105

200

111

103

201

701

100

700

101

702

PUTTING CHAMPIONSHIP

434

711 610

REST ROOMS

631

606

608

604

600

602

ENTRANCE

PUETZ

629

615

530

613

528

514

611

607

601

512

712

DEMO NET

531

420

431

519

621

517

625

418

515

521

421

416

525

419

414

425

320

417

710

SHOWPLEX

439

445

437

344

435

345

338

244

336

443

334

441

339

340

337

342

335

343

238

341

236

331

240

234

329

242

230

325

318

415

510

413

511

316

G IN TT PU 400 N EE R

500

709

314

707

312

706

228

307

705

VAN

704

FOOD COURT

2026 • Seattle Golf Show

Leaffilter LeafGuard of Seattle Lee Johnson Auto Family Lee Johnson Speedway RV Legion Memorial Golf Course Little Creek Casino-Salish Cliffs GC Loomis Trail GC LPGA Amateur Golf Association Lynnwood Golf Course Mephisto MGI Golf Mid America Golfing Events Milagro Tequila Mizuno Moscow Chamber of Commerce North Bellingham GC Northwest Golf Cars NW Cosmetics NW Golfers Playbook NW Ladies Golf Association Ocean Course Hokuala • Kauai Oki Golf On The Rocks Orange Whip Outdoor Lighting Perspectives of Puget Sound Patio Enclosures Peak Machinery Club Car PGA Hope PGA Pacific NW Section – Western WA Chapter Pin High Golf PING PLT Golf PNGA Premier Golf Centers Pub Links Golf Puetz Golf Superstores PXG Redstone Golf Resort Resort at Port Ludlow Riverbend Golf Complex Salish Cliffs Golf Club Shape and Swelter ShelfGenie Shuksan Golf Club Siena & Arroyo Golf Clubs

ENTRANCE

-196 Vodka Seltzer 7 Brothers Golf, Inc. Acupuncture Wellness Center Albatross Golf Alzheimer’s Association WA Chapter Ameriprise Financial Services Apple Tree Golf Course Beam Suntory Bellevue Golf Course Bill Wright GC at Jefferson Park Birdie Builds Bob’s Freakin’ Nuts Boeing Classic Bridgestone Ballfitting Callaway Camaloch Golf Club Camano Island Coffee Roasters Cascade Golfer Cascade Golfer Match Play Cedarcrest Golf Course Chambers Bay Champion Windows Chiro One Wellness Centers Cleveland Cobra Corona Premier Corona Premier Shootout at Gamble Sands Cottage Golf Studio Cozy Car USA Crossroads Par 3 Golf Course Cutco Cutlery Seattle Delicato Family Wines WA and OR Discover Surrey-Surrey Tourism & Con. Assoc. Eagles Pride Evergreen Golf Club First Tee of Greater Seattle Fisher Putters Flagstick 50 Foster Golf Links Gamble Sands Golf Course GrassLand-Synthetic Turf Gsix Products Guild Golf Carts Hampsan Harbour Pointe Golf Club Harley Exteriors Inc. Hawks Peak Sports Bar & Grill Hendricks Gin High Cedars Golf Club Highlander Golf Club Horn Rapids GC Hyatt Regency Maui IBEX Roof Indi Golf Indian Summer Golf & Country Club Inside Golf Interbay Golf Center Jackson Park Golf Course Jacuzzi Bath Remodel of Seattle JLB Investments-Hidow JW World Resources K2 Vision Kahler Mountain Club Ka’anapali Golf Courses • Maui Kenlee Jerky KJR Sports Radio L.A.B. Golf Lake Chelan Golf Course Lake Padden Golf Course Lake Wilderness GC Lakeland Village Golf Course

varsitygolfshows.com • 7

2026 SHOW RECAP

MARKETING AND PROMOTIONS Radio & Television Advertising • Radio - 450+ Golf Show Radio Spots Sports Radio KJR – 1 spot driving Golf Show 2 weeks. KZOK FM – 60 spots driving Golf Show 2 weeks. JACK FM – 50 spots driving Golf how 2 weeks. CBS Sports Radio Seattle – 50 spots driving Golf Show 2 weeks. ESPN Radio Seattle – 70 spots leading up to the show on Golf. NPR KUOW – 25 spots in AM/PM shows on Golf Show. Entercom Radio Seattle - 70 spots driving Golf Show on all music formats.

• Live Broadcasts – 4 Live Broadcasts Seattle Sounders – In-game jumbotron ad and ticker newsletter. KJR, KZOK, ESPN Seattle, Entercom – all doing ticket promos live on air.

• Television Ads: 250 Golf Show TV Spots Golf Channel Comcast Seattle DMA – 120+ ads on Golf Channel, PGA Tour Coverage, Morning Drive, Golf Fix, Golf Central and other programs for 3 weeks. CNN, Discovery, Travel Channel – 50 ads on show 3 weeks. UW Basketball – Ran ads on Pac 12 games this week leading up. CBS KIRO – 25 ads in PGA Tour 3 weeks and AM News this week. NBC KING – 20 ads in AM News this week and Golf this week. Q13 FOX – 20+ spots on local AM news over 2 weeks and Q it UP.

8 • varsitygolfshows.com

10 Million

Impressions NEW LOCATION NOW 3 DAYS FREE PARKING

MARCH 13 TO 15

WELCOMES THE

Washington State Fair Event Center

PUYALLUP

UP TO 4 ROUNDS & MORE AT THE DOOR With paid admission. While supplies last. See website for restrictions. Buy Ticket Online & Get Bonus Round to LakeLand Village GC 3 Free Srixon Balls 1st 100 in line per day

Eagles Pride GC Round of Golf All attendees

Sun Country GC Round of Golf All attendees

Whispering Firs GC Round of Golf All attendees

$10 Puetz Boeing Classic Snoqualmie Casino & Hotel Horn Rapids GC $15 BOGO Offer $5 beverage offer off round Mon.-Thurs. Bucks 1st 800 per day 1st 250 per day All attendees All attendees

Players Tour Pass Badge Bonuses 11 Special Offers! • $300 Value Only $84.99! Sponsored By

seattlegolfshow.com

Sat. is Kids & Family Day!

2026 • Seattle Golf Show

2026 SHOW RECAP

E-Marketing: Digital Campaign/Ads & Messaging Via Partnerships – 25+ Partners • The Seattle Times Digital 1.2 million ads targeted at Golfers.

• Puetz Golf Multiple Reaches to 40,000 Puetz on-line followers.

• Seattle Golf/Cascade Golfer Show E-lists 6+ times newsletters to 35,000.

• Additional Email and Web marketing: KJR, KZOK, CascadeGolfer, PNGA, WSGA, FirstTee, SeattleTimes, Puetz, OKI Golf and 20+ great golf partners!

Social Media Campaign: Via Facebook/Twitter 2 months leading up show. Major focus 30 days out to all show followers. Daily engagement with followers for shows, programming and sponsors.

YOU’RE

MARCH 13 • 15

ON THE

2026

GREEN

Print Media: 15 Display Ads • The Seattle Times

WELCOMES THE

20 total print/tablet ad messages over 3 weeks for the Golf Show messages.

• Pacific Northwest Golfer

NEW LOCATION NOW 3 DAYS FREE PARKING

Major show program on Golf Show to 100,000 homes.

Mattress Firm

• Cascade Golfer Magazine

SHOWPLEX

WA State Fairgrounds • Puyallup

Editorial/promo twice to 100,000.

Fri. 11 a.m.- 5 p.m. • Sat. 10 a.m.- 5 p.m. • Sun. 10 a.m.- 4 p.m.

TRY BUY GREAT PRIZES • FREE LESSONS AND MORE!

One of the nation’s largest consumer golf shows!

WELCOMES THE

Friday 11 a.m. - 5 p.m. Saturday 10 a.m. - 5 p.m. Sunday 10 a.m. - 4 p.m.

MARCH 6-8

TI C KETS

Portland Expo Center

General Admission • $17.50 Seniors, Active-Duty Military & First Responders • $16.50 Kids 12 & Under • FREE

Fri. 11 am-5 pm • Sat. 10 am-5 pm • Sun. 10 am-4 pm

portlandgolfshow.com OGS members receive $2 OFF ADMISSION when you show your card at the door!

ACTIVITIES Redtail Golf Center Golf Shop & Testing Zone Powered by Ocean Course Hokuala & The Royal Sonesta Kaua’i Resort Want to try before you buy? Check out the latest in club technology from all of the industry’s big boys in the Redtail Golf Center Testing and Fitting Zone, then walk over to the on-site store to take one home. Featuring most of the game’s biggest manufacturers — including Callaway, Cobra, Mizuno, PING, Srixon, TaylorMade and XXIO (subject to change, check PortlandGolfShow.com for the latest list) — you can spend the entire day hitting as many balls as you like with the hottest new drivers and irons of the year, all for free! In addition, you can consult with manufacturer’s representatives on-site to find the perfect fit for your game.

Portland KIA Putting Challenge

Welcome To The Portland Golf Show!

TRY BUY from Redtail Golf Center at the show

he 32nd Annual Portland Golf Show is at the Portland Expo Center, March 6-8. Thanks to golfers like you, the Portland Golf Show is one of the nation’s longest-running, most popular and successful consumer golf expos, drawing over 100 exhibitors and 8,500 attendees each year. With the endorsement of the Oregon Golf Association, the Portland Golf Show has become the kickoff event to the golf season for thousands of golfers across Oregon and southwest Washington, who look forward to the show’s incredible values, tremendous giveaways, once-a-year sales and more. This year’s show will pack the hall with even more unbeatable deals and fun activities. Visit the Redtail Golf Center Testing and Fitting Zone to get a sneak peek at the most-buzzed-about new clubs from the game’s biggest manufacturers — including Callaway, Cleveland, Cobra, Mizu-

no, PING, Srixon, XXIO and more! Take our driver and irons and hit it all you want, for free! Enjoy a free lesson from a certified teaching professional in the Lesson Zone, take in a swing seminar on the Main Stage, or try your hand at Putting, Closest-to-the-Pin and Short Game contests to win rounds of golf, stay-and-play vacations and more. Test out all the clubs from one of the hottest names in golf. And, when you’re too worn out to do any more, kick up your heels in the Corona Premier 19th Hole and enjoy a cold beverage. Be sure to pick up your round of golf to Mt. Hood Oregon Resort while supplies last, and, if you bring the kids, stop by The Children’s Course booth to pick up a free golf club (with while supplies last), just for kids! See page 6 for a full list of exhibitors. And most of all, remember to have fun … and hit ‘em straight.

portlandgolfshow.com

One of the most exciting events of the weekend is the Portland KIA Putting Challenge, held on a 40-foot green built right on the show floor, and surrounded by beautiful new KIA cars. Every golfer who makes the putt throughout the weekend will receive a prize and will be invited back to compete in Sunday’s Portland Putting Championship, where hundreds will gather around the green as players compete for a fabulous Royal Sonesta Kauai + Ocean Course Hokuala stay-and-play golf vacation and the title of 2026 Portland Putting Champion!

The Game 750 / FM News 101 KXL / Southpark Seafood Short Game Central

Foursom Golf Carts The Ace Closest-to-the-Pin Challenge Powered by TruGolf Golfers love closest to the pin contests, where take aim in a state the of the simulator built by Tru Golf. Play some of the most iconic holes in golf and try to hit it tight to win great prizes, including a bonus prize for making a hole in one! Win great prizes including a PXG Driver if you make a hole-in-one!

100+ EXHIBITORS • Hottest Golf Manufacturers

TEST CLUBS

• Putting Championship

Try and buy the hot new clubs from the game’s biggest brands at the Puetz Golf Testing and Fitting Zone.

• Main Stage Presentations

SAVE BIG

• Long Drive & KP Simulators

• 19th Hole

Check out new clubs, apparel, accessories and more all over the show floor from our exhibitors and sponsors all weekend. And, save and learn about golf travel for 2026.

• Sat. Kids Day & Family Day

seattlegolfshow.com

Saturday • Women’s Day