Kansas City Golf Show 22 Recap

Feb. 25-27

WELCOMES THE

Overland Park Convention Center

Feb. 11 a.m. - 5 p.m. • Sat. 10 a.m. - 5 p.m.

Sun. 10 a.m. - 4 p.m.

8,500+

Attendance!

OUR BEST SHOW EVER Featuring

2022 SHOW

• 100+ Exhibitors • Hottest Golf Manufacturers • KP & Long Drive Competitions • Connecticut Putting Championship • Main Stage Presentations • Michelob ULTRA 19TH Hole

RECAP

• Saturday Kids Day & Family Day • PXG Tour Experience • Disc Golf Experience

kansascitygolfshow.com Presenting Sponsors

FOLLOW US!

Endorsed & Supported By

2022 SHOW RECAP

Mark Your Calendar for Next Year’s Show!

Feb. • 24 - 26 • 2023 Stay up-to-date on new sponsors, show activities and more at kansascitygolfshow.com

Table of Contents Event Overview. . . . . . . . . . . . . . . . . . . . 3 • Golf Show Summary

Event Owned, Managed & Marketed By Varsity Communications, Inc.

• Quick Facts

Event Features . . . . . . . . . . . . . . . . . . . 4-5 Event Sponsors . . . . . . . . . . . . . . . . . . . . 6 Exhibitors & Floor Plan . . . . . . . . . . . . . 7 Marketing & Promotions . . . . . . . . . . . 8-9 • News & Magazine • Radio & Television Advertising • Internet • Print Advertising • Plus

Event Photos . . . . . . . . . . . . . . . . . . . 10-32

VARSITY GOLF SHOWS

For more information contact, show producer Dick Stephens at (206) 484-5284 or stephens@varsitycommunications.com

varsitygolfshows.com

2 • varsitygolfshows.com

2022 Kansas City Golf Show

2022 SHOW RECAP

Overview Varsity Golf Shows, producers of popular golf shows

appearances and interviews by show organizers. In addition,

throughout the United States, brought their successful brand

e-mail blasts by local golf courses and other companies, plus a

of consumer golf shows to Kansas City in 2022, expanding

significant social media campaign, helped promote the show to

their reach north and bringing their tried-and-true formula of

new audiences.

outstanding deals, free giveaways, free lessons, fun interactive events and quality exhibitors to Kansas’s vibrant golf community.

Golfers packed into the hall over the course of the weekend, eager to take advantage of special offers on local golf courses,

The 2022 Kansas City Golf Show was made possible by the support of its sponsors, the volunteers who gave their time to make the show a success, the involvement of the exhibitors and enthusiasm of the golfing public.

products and services from over 110 exhibitors; fun skills contests that gave attendees the chance to win clubs, free rounds and dream stay-and-play vacations; free lessons from top PGA pros; a driving range lined with representatives of all the major manufacturers; and a fantastic giveaway package for all attendees that included up to four free rounds of golf.

Varsity marketed the show via a significant media campaign that included advertisements in print, television and radio, on-site broadcasts during the most popular morning news programs, live remotes from the show floor, plus in-studio

Quick Facts Show Owner . . . . . . . . . . . . . Varsity Comm., Inc. Date. . . . . . . . . . . . . . . . . . . . Feb. 25-27, 2022 Site . . . . . . . . . . . . . . . . . . . . Overland Park Convention Center Average Attendance. . . . . . . . 8,500+ Exhibits . . . . . . . . . . . . . . . . . 100+ Media Exposure. . . . . . . . . . . $100,000 Campaign Ticket Prices. . . . . . . . . . . . . . Player’s Tour Pass $69, Adults $15, Seniors (60+) $14, 12 & Under Free Manufacturers. . . . . . . . . . . . Callaway, Cleveland, Cobra, Mizuno, Odyssey, PING, Srixon, TaylorMade Sponsors. . . . . . . . . . . . . . . . 1 Welcoming, 16 Presenting, 14 Supporting, 9 Patron Host Hotel. . . . . . . . . . . . . . . Holiday Inn & Suites Endorsed & Supported by

Central Links Golf, The First Tee of Greater Kansas City, Missouri Golf Association, PGA Midwest Section

2022 Kansas City Golf Show

varsitygolfshows.com • 3

2022 SHOW RECAP

Event Features Retail Equipment Sale

PGA Midwest Section Free Lesson Area

The best golf equipment sale of the year as at our Show!

Check out new clubs, apparel, accessories and more at showexclusive prices, and save big on last year’s clubs priced to move. Everything to fill up your bag at great prices!

Get your swing tuned up for spring! Using the latest in technology and teaching techniques, top industry professionals will be giving free lessons all weekend long.

Golf MD Testing & Fitting Zone Hit all the new models from Callaway, Cobra, Mizuno, Odyssey, Ping, Titleist, TaylorMade and Wilson at our free driving range. Top Mfg. Representatives will be on-site fitting you to the right club!

Simmons Bank Short Game Central Show off your short game by chipping to win rounds of golf, golf balls and other cool prizes. Make a hole-in-one and take home the grand prize.

Lake of the Ozarks Golf Trail / Edward Jones Long Drive Challenge Powered by Midwest Golf Innovations & SpringTee

Xtreme Green On the Green Powered by Radmor Check out a sweet synthetic putting green built right on the show floor. Roll a few putts for fun or compete to win great prizes at certain times throughout the day.

F.I.T. Muscle & Joint Clinic Studio Meet the golf wellness, Titleist Performance Institute, Chiropractic and fitness experts from F.I.T. Muscle & Joint Clinic at the show. Let them help design a program “fit” for you.

Lasered in with Leupold Golf Leupold Golf will be on site with their latest rangefinders, cutting edge technology, demonstrations and special show sales where you can buy and order from their pro at the show.

Tee it high and let it fly on a state-of-the-art simulator to win rounds of golf and more. With separate divisions for men, women and seniors, everyone has a chance to win.

Imperial Golf Experience

Visit Mississippi / Radmor KP Challenge Powered by Midwest Golf Innovations & SpringTee

North Kansas City’s leader in teaching and fitting, Imperial Golf is making a name for themselves nationwide. Their show studio will give you a sampling of all they can do to take you to the next level.

Not a long hitter? No problem — at the KP Challenge, pull wedge or iron and try to stick a shot in tight on one of the game’s iconic holes to win free golf and other goodies.

X Golf Leawood Exhibit

Olathe Lincoln Ford Putting Challenge Every successful putter wins a round of golf and entry in Sunday’s Putting Championship, where putters will compete to win a fantastic stay-and-play package.

Michelob Ultra & Sports Radio 810 WHB Main Stage

Stop by the X Golf station on the show floor and learn about KC’s newest indoor golf location and see what all the buzz is about. They have multiple X Golf Simulators, leagues, food, beverage, junior programming, lessons and private events in their beautiful Leawood location.

MGI Motorized Cart Test Drive

Stop by the Main Stage and learn from the game’s top teachers, industry experts, fitness professionals and more.

A world leader in remote control motorized card technology MGI Golf will be on site with a test drive zone where you can put their latest models through their paces and buy them at the show.

Michelob ULTRA 19th Hole

The StretchZone

Time for a break? Visit the 19th Hole to grab a cold Michelob ULTRA and watch golf, football, basketball, and other sports on big-screen TVs, or learn from pros on the adjacent Main Stage.

With cutting edge techniques, custom built tables and worldclass stretching professionals on site, you will be amazed at what a program with StretchZone will do for your game, flexibility, distance and score.

4 • varsitygolfshows.com

2022 Kansas City Golf Show

2022 SHOW RECAP

Chicken N Pickle Pickleball Court Powered by Wilson Pickleball America’s hottest game and KC’s fast-growing establishment Chicken N Pickle will run an exciting pickleball court and games all weekend long. See you there!

Mind 2 Motion Teaching Zone Alison Thietjie is the founder of ‘The Anatomical Absolutes’ in the golf swing. She is a Neuroplastician that has coached players like Jim Furyk, Berhard Langer and Justin Leonard.

The First Tee of Greater KC Jr. Golfer Area A special area just for kids! Featuring fun games and instruction from local First Tee professionals, it’s the place to go to get your young golfer fired up about the game.

The First Tee of Greater KC Kids & Family Day Saturday is Kids and Family Day. With prizes and games for kids throughout the hall, junior golf seminars on the Main Stage and a Junior Putting Championship, it’s a day you won’t want to miss.

2022 Kansas City Golf Show

varsitygolfshows.com • 5

2022 SHOW RECAP

Sponsors Welcoming Sponsor

Presenting Sponsor Benefits • Logo on Print, Radio & TV Materials • Airborne Event Signage • Logo & Link on the Show Website • PA Announcements During the Event • Complimentary Event Tickets • Sponsorship of Interactive Area • On-Site Display Space

Supporting Sponsor Benefits • Logo on Print Media • Logo & Link on Show Website • PA Announcements During the Show • Complimentary Event Tickets • Event Signage • Co-Sponsorship of Interactive Area • On-Site Display Space

Patron Sponsor Benefits • Logo & Link on Show Website • PA Announcements During the Show • Complimentary Event Tickets • Event Signage • Sponsor or Co-Sponsor of a Show Activity

Pickleball

Endorsed & Supported By

6 • varsitygolfshows.com

2022 Kansas City Golf Show

2022 SHOW RECAP

Exhibitors & Floor Plan

40' x 60'

AISLE WIDTHS ARE NOTED

KP LD

20' X 30'

65'

FAIRWAY CUSTOM GOLF

KANSAS CITY GOLF SHOW

28' x 40' 28' x 40'

MAN GOLF

605 601

8.75' AISLE

BOX OFFICE

varsitygolfshows.com • 7

OVERLAND PARK CC, HALLS A & B

23' x 40'

40'

613 609

SHORT GAME

515 610

511 509

608 606

507 505

604

503

602

501

600

10' AISLE

40' X 40'

613 611

Imperial Golf

609

527 624

525 523

622 620

521 519

618

7 6 5 4

415 411

510 508

409 407 405

504

403

502

401

500

10' AISLE

506

311

410 406

307 305

404 402

303 301

400

1

10' AISLE

ENTRANCE

211

310 308

209 207 205 203

302

201

300

200

20' x 20'

PRO-AM GOLF SHOPS

638 636

640

539 537 535 533

431 429

528

20' X 30'

526

427 425

524

8'

20' x 50'

PUTTING CHALLENGE

634

331 428

329 327

426 424

325 323

422 420

321 319

418 416

317 315

414

632

20' X 50'

541

8'

20' X 50'

340

241 239

338 336 334 332

237 235 233 229

328 326

227 225

324 322

223 221

320 318

219 217 215

STATIONS ARE 9' x 15'

316

TESTING & FITTING ZONE

314

208 40' x 60'

Austads 202 60' x 120'

306

STAGE

PREFUNCTION

304

12' x 24' 8'

204

30' x 30'

210

19th HOLE

EXHIBITOR CHECK-IN

Srixon StretchZone SwingU Synlawn T-Mobile T-Shotz TaylorMade Tee Times Magazine Thermal King Windows Top Notch Heating & Cooling Traverse City Tourism Treetop Condominiums US Am Tour KC Virtue Chiropractic Visit Mississippi Vita Chiropractic Wild Horse Golf Club X-Golf Leawood Xtreme Green Synthetic Turf

MAIN STAGE

2022 Kansas City Golf Show

Hometeam Golf Imperial Golf Johnson Fitness & Wellness KC Hemp Co. Labette County CVB Launch Golf STL Leaffilter Let’s Golf Travel Network Leupold Golf Life is Sports LLC LPGA Amateurs – Kansas City Metro Chapter M&M Golf LLC Maq Innovations MGI Power Golf Carts Michelob Ultra Mid America Golfing Events Midwest Golf Innovations Midwest Golf Performance Mind 2 Motion Missouri Golf Association Mizuno Mules National Golf Club Neighborhood Hearing North Iowa Golf Odyssey Olathe Ford Lincoln Old Kinderhook PGA Midwest Section PING Pins & Aces Plumbline University Pro-Am Golf USA Pure One Golf Radmor Golf Rend Lake Golf Complex Renewal by Andersen RMI Golf Carts Sassy Caddy Inc. Seal Smart LLC Shangri La Golf Club, Resort & Marina Simmons Bank – Kansas City

8'

810 WHB AdventHealth Championship Alabama Tourism Amateur Players Tour AMP Marketing Avid Golfer Bushnell Callaway Golf Central Links Golf Central Missouri’s Lake of the Ozarks Golf Council Chicken N Pickle Cleveland Golf ClickHeat Club Pro Guy LLC Cobra Continental Siding Cutco Cutlery KC Cutwater Spirits Destination Fun Travel Edward Jones Enlow Grips ESPN Kansas City ESPN Kansas City Explore Minnesota Golf Alliance Fairway Custom Golf Farmers Insurance – Steven Kohnle Agency Fasbender Golf LLC First Responder Golf Foundation First Tee of Kansas City Fit Muscle and Joint Clinic Flag Assist Four Seasons Home Products Golden Eagle Golf, Inc Golf Ball Pauls Golf M.D. Golfmart Kentucky Grand Summit Golf & Country Club Great Life Golf & Fitness Hague Quality Water Hello Garage of Kansas City Home Town Exteriors, LLC

2022 SHOW RECAP

Marketing & Promotions RADIO & TELEVISION ADVERTISING •

13 Million

Impressions

Radio - 350 Golf Show Radio Spots WHB SportsRadio - 150 spots over 2 weeks and live remote with K. Kietzman.

WELCOMES THE

IMPROVE GAME!

ESPN Radio KC - 120 spots over 2 weeks 610 Sports - 60 spots over 2 weeks leading up.

YOUR

Feb. 25-27 • 2022

OVERLAND PARK CONVENTION CENTER

KMBZ NewsRadio - 25 spots week leading up to show.

Fri. 11-5 • Sat. 10-5 Sun. 10-4

610 Sports - 50 spots over 2 weeks leading up to show.

•

Huge Golf Equipment Sale

Live Broadcasts – 4 Live Broadcasts Friday Show Day Kevin Kietzman - 3 Hours On WHB. FOX4 - Sat am.

•

FRONT DOOR BONUS

Television Ads: 230 Golf Show TV Spots

4

Time Warner Cable KC – 170+ ads: Golf Channel, PGA Tour Coverage, ESPN, FOX, MetroSports, CNN, MSNBC over 2 weeks.

GREAT FRONT DOOR OFFERS Re s t r i c t i o n s a p p l y - s e e w e b s i t e f o r d e t a i l s .

WDAF FOX4 – 20+ Ads in AM and PM news week leading to the show.

KCTV5 CBS – 20+ Ads on 18 weeks of PGA Tour Coverage, AM and PM news.

• 18- Holes at Mules National 1st 600 per day • $10 Off at X Golf Leawood 1st 1,000 per day

KSHB NBC – 20+ Ads on AM and PM news week leading up to show.

ViaMedia – 200 spots in Golf Channel, ESPN and digital via Google.

Free Balls with Players Tour Pass!

• 3 Months of SwingU Plus App 1st 1,500 per day • Ticket to PGA Tour Korn Ferry AdventHealth Championship 1st 1,000 per day

Buy Ticket Online Get Round of Golf at Old Kinderhook WELCOMES THE

IMPROVE GAME!

YOUR

Feb. 25-27 • 2022

OVERLAND PARK CONVENTION CENTER Fri. 11-5 • Sat. 10-5 Sun. 10-4

80 Exhibits • Top Manufacturers • Wellness Zones • Get Lessons/Top Pros Skills Contests • 19th Hole Bar • Sat. Kids Day • Pickleball Experience!

4

GREAT FRONT DOOR OFFERS Restrictions apply - see website for details

• 18-Holes at Mules National 1st 600 per day

• $10 Off at X Golf Leawood 1st 1,000 per day

• 80 Exhibits • Top Manufacturers • Wellness Zones • Get Lessons/Top Pros • Skills Contests • 19th Hole Bar • Sat. Kids Day • Pickleball Experience!

Buy Our Players Tour Pass for VIP Bonuses!

Free Balls with Players Tour Pass!

• 3 Months of SwingU Plus App 1st 1,500 per day

• Ticket to PGA Tour Korn Ferry AdventHealth Championship 1st 1,000 per day

Hurry & Buy Tix or Tour Pass online & get BONUS GOLF!

Sat. is Kids Day!

8 • varsitygolfshows.com

kansascitygolfshow.com

Sat. is Kids Day!

kansascitygolfshow.com

2022 Kansas City Golf Show

2022 SHOW RECAP

Marketing & Promotions E-MARKETING: Digital Campaign/Ads & Messaging Via Partnerships – 25+ Partners •

Show Ads, Email Campaigns and Show Messages With: KansasCity.com, Golf Channel, GolfNow.com, iDealGolfer, KCGA, PGA Section, WHB, MGA, Tee Times, Great Life KC, Digital Ally Open, KC Golf Show database, Golf Channel Academy, Golf Show /TWITTER and 20+ local regional partners and show clients ALL HELPING!

SOCIAL MEDIA CAMPAIGN: Via Facebook/Twitter Multiple messages, posts, boosts and campaigns to our FOLLOWERS for 2 months leading up,

Get a round of golf from Old Kinderhook when you purchase tickets online

WELCOMES THE

Twitter via Show and partner channels. Major

FEB. 25 - 27

Overland Park Convention Center Fri. 11am - 5pm • Sat. 10am - 5pm Sun. 10am - 4pm

focus 30 days out. Press releases for 4 months to regional media.

IMPROVE YOURGAME!

PRINT MEDIA: 15 Display Ads •

Kansas City Star: 10 ads over two weeks leading up.

•

Tee Times Golf Guide: 3 months of ads/coverage + special February Show section.

Test Clubs Check out clubs, apparel, accessories and more at show-exclusive prices, and save on golf equipment priced to move.

TRY & BUY

Equipment Sale Try and buy the hot new club’s from the game’s biggest brands!

100+ Exhibitors KP & Long Drive Competitions Putting Championship PGA Free Lesson Area 19 TH Hole • Saturday Kids Day Free Parking

Tickets on sale now at kansascitygolfshow.com Sponsored By

2022 Kansas City Golf Show

Endorsed & Supported By

varsitygolfshows.com • 9

2022 SHOW RECAP

10 • varsitygolfshows.com

2022 Kansas City Golf Show

2022 SHOW RECAP

2022 Kansas City Golf Show

varsitygolfshows.com • 11

2022 SHOW RECAP

12 • varsitygolfshows.com

2022 Kansas City Golf Show

2022 SHOW RECAP

2022 Kansas City Golf Show

varsitygolfshows.com • 13

2022 SHOW RECAP

14 • varsitygolfshows.com

2022 Kansas City Golf Show

2022 SHOW RECAP

2022 Kansas City Golf Show

varsitygolfshows.com • 15

2022 SHOW RECAP

16 • varsitygolfshows.com

2022 Kansas City Golf Show

2022 SHOW RECAP

2022 Kansas City Golf Show

varsitygolfshows.com • 17

2022 SHOW RECAP

18 • varsitygolfshows.com

2022 Kansas City Golf Show

2022 SHOW RECAP

2022 Kansas City Golf Show

varsitygolfshows.com • 19

2022 SHOW RECAP

20 • varsitygolfshows.com

2022 Kansas City Golf Show

2022 SHOW RECAP

2022 Kansas City Golf Show

varsitygolfshows.com • 21

2022 SHOW RECAP

22 • varsitygolfshows.com

2022 Kansas City Golf Show

2022 SHOW RECAP

2022 Kansas City Golf Show

varsitygolfshows.com • 23

2022 SHOW RECAP

24 • varsitygolfshows.com

2022 Kansas City Golf Show

2022 SHOW RECAP

2022 Kansas City Golf Show

varsitygolfshows.com • 25

2022 SHOW RECAP

26 • varsitygolfshows.com

2022 Kansas City Golf Show

2022 SHOW RECAP

2022 Kansas City Golf Show

varsitygolfshows.com • 27

2022 SHOW RECAP

28 • varsitygolfshows.com

2022 Kansas City Golf Show

2022 SHOW RECAP

2022 Kansas City Golf Show

varsitygolfshows.com • 29

2022 SHOW RECAP

30 • varsitygolfshows.com

2022 Kansas City Golf Show

2022 SHOW RECAP

2022 Kansas City Golf Show

varsitygolfshows.com • 31

2022 SHOW RECAP

32 • varsitygolfshows.com

2022 Kansas City Golf Show