WELCOMES THE
APRIL • 2 TO 4 • 2027
LEVEL
UP!
Connecticut Convention Center Fri. 11 a.m. - 5 p.m. • Sat. 10 a.m. - 5 p.m. Sun. 10 a.m. - 4 p.m.
,500+ 8 ATTENDANCE
OUR BIGGEST SHOW EVER!
FEATURING • • • • • • • • • • •
100+ Exhibitors Chris Cote’s Golf Show Testing Zone Middlesex Health Wellness Zone KP & Long Drive Competitions Main Stage Presentations Garage Beer 19TH Hole Saturday Ladies Day Connecticut Putting Championship Saturday Kids Day & Family Day PXG Tour Experience Spirits Experience
2026 SHOW
RECAP
ctgolfshow.com FOLLOW US! Presenting Sponsors
Endorsed & Supported By
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2026 SHOW RECAP
Mark Your Calendar for Next Year’s Show!
April 2-4 • 2027
Stay up-to-date on new sponsors, show activities and more at ctgolfshow.com
QUICK FACTS Show Owner. . . . . . . . . . . . . . . Varsity Comm., Inc. Date. . . . . . . . . . . . . . . . . . . . . . March 27-29, 2026 Site . . . . . . . . . . . . . . . . . . . . . . Conn. Conv. Center Average Attendance. . . . . . . . . 8,500+ Exhibits. . . . . . . . . . . . . . . . . . . 100 Media Exposure. . . . . . . . . . . . $100,000 Campaign Ticket Prices. . . . . . . . . . . . . . . Player’s Tour Pass $59.99, Adults $17.50, Seniors (60+) $16.50, 12 & Under Free Manufacturers
Callaway, Cleveland, Cobra, Mizuno, PING, Srixon, TaylorMade, Titleist, Wilson
Sponsors. . . . . . . . . . . . . . . . . . 18 Presenting, 16 Supporting, 8 Patron Endorsed & Supported by . . . . Connecticut State Golf Association, First Tee of Connecticut
Event Owned, Managed & Marketed By Varsity Communications, Inc.
VARSITY GOLF SHOWS For more information contact, show producer Dick Stephens at (206) 484-5284 or stephens@varsitycommunications.com
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EVENT FEATURES Chris Cote’s Testing, Fitting and Sale Zone
PXG Fitting and Sales Experience
Try and buy the hot new club’s from the game’s biggest brands! Hit all the new models on a free, on-site driving range, then check out new clubs, apparel, accessories and more at show- exclusive prices, and save big on last year’s clubs priced to move.
See our home page button to reserve your coveted fitting session at the show. The official club of the show, PXG will be doing fittings, have product sales in their on-site store, Tour truck, swing studio and ambassadors there all weekend.
Tito’s Handmade Vodka Golf Short Game Central Powered by Fox Sports 97.9 and PXG Show off your short game by chipping to win rounds of golf, golf balls and other cool prizes. Make a hole-in-one and take home the grand prize.
Mikes Hard Lemonade/Sun Cruiser Iced Tea Vodka Ready-To-Drink Showcase Canned cocktails are all the rage and the show will be showcasing offerings from Nutrl and Sun Cruiser Ice Tea Vodka at the Show.
The Finnish Long Drink Lounge Barnum Financial Group KP Challenge Powered by PXG Not a long hitter? No problem — at the KP Challenge, pull wedge or iron and try to stick a shot in tight on one of the game’s iconic holes to win a one month free flex pass courtesy of Tunxis Country Club.
PXG Putting Challenge Every successful putter wins a round of golf and an entry in Sunday’s Putting Championship, where putters will compete to win a fantastic stay-and-play package.
The refreshing beverage of Scandinavia is at the Show. See what golfers and athletes around the world choose as their favorite cocktail apres golf!
Travelers Championship On the Green Powered by New England Turf Store, PXG and Synlawn Check out a sweet synthetic putting green built right on the show floor. Roll a few putts for fun, or compete to win great prizes at certain times throughout the day.
Longview RV Golf on the Go Zone Hartford Courant Main Stage Powered by Garage Beer Stop by the Main Stage and learn from the game’s top teachers, industry experts, fitness professionals and more.
Always a fan favorite and supporter of the show, Crowley RV will have RVs on the floor that you can see, feel and order. RV golf is all the rage and Crowley is ready to have you hit the open road.
Garage Beer 19th Hole
Whisper Golf Cart Showcase
Time for a break? Visit the 19th Hole to grab a cold beverage and watch golf, football, basketball and other sports on big- screen TVs, or learn from pros on the adjacent Main Stage.
Our all-new sponsor Whisper Golf Carts and Cart Nation of CT will wow you with their array of carts like the Halo and amazing hot tub
MGI Motorized Cart Test Drive Middlesex Health Wellness Zone Visit the Wellness Zone to learn more about Middlesex Health services, including orthopedics. You will also learn about the innovative ways that the health system is using technology to keep patients healthy!
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A world leader in remote control motorized card technology MGI Golf will be on site with a test drive zone where you can put their latest models through their paces and buy them at the show.
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Cape Cod Dream Destination Cape Cod is the ultimate golf, food, libation, family and getaway in New England. Let the Cape Cod travel experts at the show design the ultimate vacation for your needs and budget.
The Orange Whip Experience Join the Orange Whip Experience – your ticket to a golf swing revolution! Elevate your game with heightened athleticism, balance, and rhythm. Dive into the world of Orange Whip Products – where passion meets performance, and your love for the game soars to new heights. Orange Whip: You gotta feel it!
Stingers Indoor Golf Experience Hartford’s hottest indoor golf location is Stingers. Meet the owner Frank and see what’s state-of-the-art sim golf is all about at the
The StretchZone With cutting edge techniques, custom built tables and world-class stretching professionals on site, you will be amazed at what a program with StretchZone will do for your game, flexibility, distance and score.
Oakwood Virtual Golf Zone Oakwood Virtual Golf in one of Hartford’s leading indoor golf and watering holes complete with all the golfer would ever need. They will have an interactive display onsite at the show!
The First Tee of Greater Conn. Junior Golfer Area A special area just for kids! Featuring fun games and instruction from local First Tee professionals, it’s the place to go to get your young golfer fired up about the game.
The First Tee of Greater Conn. Kids and Family Day Saturday is Kids and Family Day. With prizes and games for kids throughout the hall, junior golf seminars on the Main Stage and a Junior Putting Championship, it’s a day you won’t want to miss.
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SPONSORS Welcoming Sponsor Presenting Sponsor Benefits • Logo on Print, Radio & TV Materials • Airborne Event Signage • Logo & Link on the Show Website • PA Announcements During the Event • Complimentary Event Tickets • Sponsorship of Interactive Area • On-Site Display Space
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Supporting Sponsor Benefits • Logo on Print Media • Logo & Link on Show Website • PA Announcements During the Show • Complimentary Event Tickets • Event Signage • Co-Sponsorship of Interactive Area • On-Site Display Space
Patron Sponsor Benefits • Logo & Link on Show Website • PA Announcements During the Show • Complimentary Event Tickets • Event Signage
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• Sponsor or Co-Sponsor of a Show Activity
Endorsed & Supported By
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EXHIBITORS AND FLOOR PLAN Alabama Tourism
InnSeason Resorts KWC Marketing
The Long Drink Company
All Site Builders
Jouer Sport
Titleist
Atlantic Sports Group/NE Turf Store
Leaderboard of New England
Tito’s Handmade Vodka
Barnum Financial Group
LeafFilter
Total Bath Systems
Be Under Par Performance Center
LeafGuard
Travel There & Back
Bigga Balls
Life is Sports
Travelers Championship
Blue Tees Golf
Links Drinks Transfusion
Tunxis Country Club
Booth Creek Wagyu
Longview RV
USG Glove
Brain Wave
LPGA Central CT
Viking Eyewear
Callaway
Magical Moments Vacations
Visit Central Florida
Cape Cod Chamber of Commerce
Meds-Global
Visit Mississippi
Capital Vacations
Merrill Lynch
VivanTee Golf
Casanova Remodeling Company
MGI Power Golf Carts
Whisper Golf Carts & Aqua Living
Chris Cote Golf Shops School of Golf
Middlesex Health
Whole Health Wellness Center
Chris Cote’s Golf Shop
Mizuno
Wilson Golf
CJ’s Golf Apparel
Mohegan Sun Online Casino
Zyphr Golf
Cleveland Golf
Mulligan Gear
Cobalt Golf
New England Financial Group
Cobra
New England Golf Guide
Connecticut Amateur Golf Tour
New York Life Insurance
Connecticut State Golf Assoc.
Oakwood Virtual Golf
David Lerner Associates
Orange Whip
Dr. Mulligan’s Golf Balls
Oyster Brands
Dryvebox
Patio Enclosures
Eels Professional Development
Phi Golf
EWE Tours
PING
Exit 18
Powell Productions
Fairway Custom Golf
Power Golf Performance PT
First Tee of Connecticut
Power Home Remodeling
Flagstick 50
Pub Links Golf
GiG Golfwear
PXG
Golfing Magazine
Renewal By Andersen
Golfish Sound Country Living
Senior Health & Retirement
Goodwin Park Golf Course
Services
Greene County / Great Northern Catskills
Shoreline Golf
Hampton Inn
Spinnaker Resorts
Hartford Courant
SprouTEE
Hartford Distributors
Srixon
Heidi Jo’s Jerky
Stingers Indoor Golf
Hilton Head Guest Services
Sullivan Catskills Visitor’s Assoc.
Hoffman Lexus
Synlawn
Hyannis Golf Course
TaylorMade
Icon Wallets
The Killington Group
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MARKETING AND PROMOTIONS Radio & Television Advertising
8 Million Impressions
• Radio - 400+ Golf Show Radio Spots
• Television Ads: 400+ Golf Show TV Spots
ESPN 97.9 FM - 150+ spots over 2 weeks.
GOLF CHANNEL – Hartford/Center CT, Fairfield County,
WPOP NEWS RADIO - 100+ spots over 2 weeks.
Springfield, MA – 300 spots for 3 weeks.
THE RIVER FM - 50 spots 2 weeks.
ESPN – Sports Center AM and PM in Hartford & Springfield,
92.5 COUNTRY - 50 spots over 2 weeks.
MA – 30 spots for 2 weeks.
KISS FM CT - 50 spots over 2 weeks.
TNT, MSNBC, FOX1, CNN, FOX News – 120 spots over
WTIC CBS RADIO - 60 spots this week.
2+ weeks. FOX CT – 20+ ads in AM news week leading up to show. CBS WFSB – 15+ Ads/spots 2 weeks of AM/PM news. CBS/TNT NCAA TOURNEY LIVE GAMES – 8 ads for 2 weeks on Thurs/Fri B-Ball games. NBC Connecticut Hartford/New Haven – 25 ads on PGA Tour Coverage and AM/PM news. NBC Springfield, MA – 8 spots over 2 weeks of PGA Tour.
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E-Marketing: Digital Campaign/Ads & Messaging Via Partnerships – 25+ Partners •
Show Ads, Email Campaigns and Show Messages With: Courant.com, CSGA, TRAVELERS CHAMPIONSHIP, PGA CT Section, Golfing Magazine, ESPN CT, Chris Cote’s Golf, Golf Show Database. Golf Show /TWITTER, Harte Infiniti and 20+ local and regional golf course partners and show clients ALL HELPING!
Social Media Campaign: Via Facebook/Twitter Multiple messages, posts, boosts and campaigns to our 3,000 followers for 2 months leading up. Major focus 30 days out. Press releases for 4 months to regional media.
Print Media: 15 Display Ads • Hartford Courant: 16 Display Ads
MARCH • 27 TO 29
Women’s Day Events
Over 3-Week Period.
Sat. at the Show!
• Golfing Magazine:
WELCOMES THE
Full-Page Display Ads 2 Months Leading Up To Show. OFFICIAL CLUBS
• New England Golf Monthly: Ads And Editorial Leading Up To The Show.
• Courant.com: 200,000 Digital Ad Impressions In Sports And News Over 12-Day Campaign.
PRESENTS
AMAZING FRONT DOOR OFFERS!
With paid admission. While supplies last. See website for restrictions. Free Sleeve TP5/5X Free Sleeve Free Sleeve $20 Range Credit Chris Cote’s TaylorMade Balls Wilson Balls Srixon Balls Golf Shops Southington Range 1st 50 per day
1st 50 after 2 p.m. per day
1st 200 per day
1st 800 per day
Goodwin Park GC Free 1-hr. sim. time $100 Off 3-4 Hr. Mobile Sim. $10 off coupon Round w/cart $35 Stingers Indoor Golf Stingers Indoor Golf Oakwood Virtual Golf 1st 400 per day
1st 800 per day
$10 off Golfing Magazine Discount Golf Certificate 1st 300 per day
1st 800 per day
1st 800 per day
1 Free Titleist Golf Ball Samples of Garage Beer, Long Drink Mohegan Sun Online Casino Sun Cruiser & Mike’s Hard Lemonade 1st 200 per day
21+ while supplies last during posted hours
Buy Ticket Online & get entered for a chance to win MGI Power Trolley
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Sat. is Ladies & Kids Day!
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