3 minute read
Post Game
Cheers to 15 historic seasons and ULTRA loyalty — CG rolls out new dynamic outings
BY SIMON DUBIEL • CG SALES MANAGER & TOURNAMENT DIRECTOR
Sometimes you come to a fork in the road, and we’ve done just that with our beloved Cascade Golfer Cup Series. After 15 amazing years, countless memories and championship moments, we felt like we needed a change — and change is inevitable.
After healthy, soul-searching discussions over a couple Michelob ULTRAs among the tournament staff here, we chose to move on from a CG Cup series format that served you and us well. Now we are focused on producing three new, innovative events — each designed with our players and sponsors in mind.
The evolution and decision were made with our friends at Olympic Eagle Distributors who bring Anheuser-Busch beverages and Michelob ULTRA to the masses. ULTRA signed on as a charter sponsor of the CG Cup before we even ran a single series event 15 years ago — now that’s loyalty.
For 15 years and 102 tourneys, they’ve served our series and participants beautifully with us side-by-side.
Now, we’re pivoting with them and pleased to announce here that they are teeing it up with us — taking that leap of faith once again with Cascade Golfer. Michelob ULTRA is fully on board with us and our three new events in 2025.
Speaking of loyalty, 40 years ago our company Var sity Communications signed one of its first-ever clients, Anheuser Busch (A-B) to a softball sponsorship with our Founder Ozzie Boyle. There’s never been a single year of our history we have not partnered with A-B.
This spring, we finished our five-city golf show tour with A-B showcasing ULTRA as our 19th Hole partner in three of those markets. Check out the photos of their activation with a Dryvebox Mobile Simulator at our Port land Golf Show — it’s out of this world.
Our hats are off to all they do in the sport and stand ing with leisure from coast-to-coast with the OG slim can and their new 0.0 line.
For 2025, we are stoked for our first tournament of the year, The Michelob ULTRA Spring Showdown May 24 at The Home Course in DuPont, Wash. The prize pool is amazing, including sending a couple of teams to play 36 holes at none other than Bandon Dunes. Yep, win the gross or net two-person best ball shamble and your prize is playing links heaven along the Pacific on the Oregon Coast.
Trips to Gamble Sands and Suncadia will also be awarded. With a field limited to just 36 teams, you must like your chances to win, place or show.
Also save the dates August 16-17 at Chambers Bay for our new two-day tournament there, celebrating the 10th anniversary of the U.S. Open in University Place.
And lastly, join us and Michelob ULTRA for the Cascade Golfer Skills Fest June 28 at Meadow Park GC in Lakewood — this shindig will be like nothing you’ve ever participated in.
So, we raise a glass to you, our readers and tourney loyalists — we can’t wait to see you at these new events and at in 19th Holes this summer.
Go to CascadeGolfer.com to register for one or all of these events and get inside the ropes with us. Cheers!
