VAR Vendors and Resellers June/July 2018

News

Share files without limitations across different platform devices with Transcend mobile flash drives

Transferring files between your mobile device and your computer is not necessary to be difficult or dependent on any cloud services.Transcend mobile flash drives enable iOS/Android users to connect external storage media directly to mobile devices without limitations. Without having to connect to a computer or internet, data and files can be shared among different platform devices with a physical flash drive and transferred at a higher speed.

For iOS device users, Transcend offer two iOS compatible drives – the JetDrive Go 300 and JetDriveGo 500. The JetDrive Go 300 flash drive comes in classic black, silver and rose gold to match your iOS device. With USB3.1 Gen 1 and Lightning dual connectors, transferring data among mobile devices and PC is as easy as pie. Other than the Airdrop function, the JetDrive Go 300 is an alternative way to share files with friends when there is no Wi-Fi connection or among different platform devices.

JetDrive Go 500 This flash drive is one of the smallest MFi-certified flash

drives on the market. It boasts a sleek, metallic zinc casing, available in both silver and gold colors, that mirrors the stunning design of your Apple device.

Specifically designed for iPhone, iPad, and iPod, the JetDrive Go 500 combines a Lightning connector and a regular USB 3.1 (Gen 1) connector into a flash drive, providing an ultraconvenient way to back up and transfer files among iOS devices, Mac computers, PCs and laptops. The flash drive enables people to on-the-go to quickly access, transfer and store up to 128GB of extra storage on your Apple device.

Exclusively designed for the JetDrive Go 300 and JetDrive Go 500, the JetDrive Go App features an intuitive interface that allows you to quickly browse, move and copy your photos and videos between Camera Roll and the flash drive in a few taps. The App Features a Backup function that can move all of you photos and videos from your iOS device to your JetDrive Go 300 or JetDrive Go 500 with a single tap.

For Android users, the solution is Android OTG (On The Go) drive, called USB OTG.Transcend'sJetFlash 880 USB 3.0 OTG Flash Drive is a high-speed USB OTG drive allowing people to make quick and easy transferring or sharing the fileson the Android devices. It features a dual connector: a reversible micro-USB connector and a regular USB 3.0 Type-A connector. Whenever you want to move files, just switch it to micro-USB connector for transferring the files.

It is a plug and play USB on the go and is automatically detects when the drive is connected. The standard USB interface allows you to easily transfer files to any regular USB port-equipped devices, including Desktops, Ultrabooks, Laptops, TVs, Blu-ray Players, DVD Players, Stereos, Digital Photo Frames and Game Consoles.

Panasonic’s LUMIX DC-G9 and LUMIX DC-GH5S receive coveted 2018 TIPA Awards Panasonic has announced that it has been named winner of three prestigious 2018 Technical Image Press Association (TIPA) awards, acknowledged as one of the most coveted photo and imaging accolades in the world. The Panasonic LUMIX DC-G9 was named the ‘Best Mirrorless CSC Expert’, the Panasonic LUMIX DC-GH5s won the ‘Best Professional Photo/Video Camera’ honor and, the Panasonic LUMIX DC- TZ220 bagged the ‘Best Expert Compact Camera’ plum.

The newest Panasonic LUMIX DC-G9 is an all-round performer, which has earned it the ‘Best Mirrorless CSC Expert’ award. The camera was cited for its ability to deliver state-of-the-art image quality paired with a good frame rate.

Other design features particularly recognized by the awarding body are the mirrorless camera that delivers up to 60 fps in both JPEG and Raw formats, which incorporates DFD-AF with an incredible 0.04 second lock focus speed. The built-in stabilization system means that the camera compensates up to 6.5 stops, as well as providing a high-resolution mode that delivers a staggering 80-megapixel-stills – perfect for capturing those once-in-a-lifetime nature shots.

The camera also has the ability to capture the finest of details with the natural texture and rich imaging from the 3-inch free-angle display, combined with its ultra-sharp OLED-Viewfinder, thus ensuring stunning shots every time.

Western Digital ups the gaming with its new gaming SSD with NVMe performance To push leading-edge performance, lower power consumption and extended durability for PC gaming systems, Wester Digital introduced a high- performance Western Digital Black 3D NVMe SSD featuring the company’s own SSD architecture and controller.

The drive accelerates data for PC applications to enable users to quickly, access, engage and capture today’s high-resolution video, audio and gaming content.

With growing demand for rich content, PCs must have the capability to run intensive applications and enable the 4K/Ultra HD graphics and video content experiences. To move this immense amount of data quickly and seamlessly, Western Digital developed a new breed of SSDs to help remove the traditional storage bottleneck. This M.2 drive features a new NVMe architecture and controller, which optimally integrates with Western Digital 3D NAND. Western Digital’s new vertically integrated SSD platform was engineered from the ground up, specifically architected to help maximize performance for NVMe SSDs, with advanced power management, durability

and endurance for the growing range of applications benefiting from NVMe technology.

“Today’s gaming applications require increasing capability from their PCs, and this will only continue to advance. With our new architecture and controller, the Western Digital Black SSD integrates our 3D NAND technology with the NVMe interface to enable new levels of performance. Whether it’s a new gaming rig or a video-editing workstation, our innovative NVMe drives will power many existing and future environments that enable data to thrive.” said, Khwaja Saifuddin, Senior Sales Director, Middle East at Western Digital Corporation.

Western Digital Black 3D NVMe SSD – Built to Boost Gaming Systems With exceptional sequential read (up to 3,400 MB/s for 1TB and 500GB model) and write performance (up to 2,8001MB/s* for 1TB model) combined with up to 1TB capacities, the new drive is ideal for enhancing user experiences in gaming environments that benefit from acceleration of intensive fast data. Additionally, the drives feature up to 500,000 random-read IOPs (for 1TB model) to deliver extreme throughput, which is ideal for multi-threaded applications and data-intensive multitasking environments.

The drive offers a five-year limited warranty with up to 600TBW endurance (for 1TB model).

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Canon upgrades the keystone of a photographer’s kit bag

The package includes XTOUCH X smartphone, wireless sports earphones and a convenient power bank wireless charger which moves the customer into a totally wireless world. Supporting its vision to deliver best-value products and services to consumers, the company has also launched an e-Commerce platform which provides special offers, including free shipping and repair service and a first in the mobile category that enables payment in

Canon Middle East has announced an upgrade to two of its most loved and well-regarded L-series lenses, with the launch of the EF 70-200mm f/4L IS II USM andEF 70-200mm f/2.8L IS III USM. The 70-200mm lens has been instrumental for professional, semi-professional and photography enthusiasts for many years, thanks to the ability to easily change image composition by switching from standard to telephoto. This adaptability means both lenses can capture a wide range of subjects, from portraits to wildlife, reaffirming the pivotal role the 70-200mm lens plays in a photographer’s kit bag.

installments to targeted customers and is facilitated directly by the company.

The 5.8-inch FullScreen XTOUCH X is designed and engineered in great detail. The smart phone has a streamlined body and shining finish with 2.8D curved edges, slim bezel and metal frame. The IPS HD+ display screen with 18:9 aspect ratio stretches from top to bottom and completely widens the front vision.The fingerprint button located at the back of the phone enables a quick unlock in only 0.3s.

The striking innovation of a comprehensive wireless kit, which includes the power bank wireless charger is especially designed for current consumer needs where people are communicating on the go. The ergonomic design of the wireless sports earphones is made for movement, and, uninterrupted BLUETOOTH® streaming provides an

Tim Chen Founder & Managing Director, X Touch

unrestricted music experience. The 8MP back camera built-in SONY chipset enables a professional shooting

enhances multimedia, display and photography experi-

experience and is perfect for various lighting conditions.

ence and provides faster 4G network. With 2GB RAM &

The device runs on Android 7.0 OS, and is powered by the MediaTek MT6737T Quad-core chipset which

16GB ROM that is expandable upto 128GB storage and allows an efficient and enjoyable experience.

Infinix welcomes vip guests at latest mobile phone launch in dubai

Infinix, a Chinese premium smartphone brand,has launched its latest Note 5 smartphone into the Middle East marketduring a glittering, VIP attendeddinner event in Armani Hotel, Burj Khalifa. Infinix is a premium smartphone brand from TRANSSION Holdings designed for young generations who desire to live a smart lifestyle. Launched in 2013, Infinix is committed to building cutting-edge technology and fashionably designed dynamic mobile devices to create globally-focused intelligent life experiences through a merging of fashion + technology.

In collaboration with Google, the official unveiling of the Android One-powered mobilesaw customers, stakeholders and VIP guests from across the Middle East region in attendance for the

unveiling of the ‘Beyond Intelligent’ device. Though daily interactions, these intuitive products become part of a lifestyle that represents trend-setting and intelligent experiences for young people around the world. Infinix currently promotes five product lines: ZERO, NOTE, HOT, S, and SMART in a globally marketplace reaching countries in Africa, Latin America, the Middle East, Southeast Asia and South Asia.

During the exclusive unveiling, the guests were given a chance to get up close and personal with the ‘Beyond Intelligent’ device. With the brand spirit of challenging the norms, Infinix smart devices are designed specifically for young people who want to stand out, reach out and in sync with the world.

Superior quality, robust and compact design –theEF 70-200mm f/4L IS II USM Built on the high standards of its predecessor, the EF 70-200mm f/4L IS II USM possesses the superior build, durability, and ergonomic design that Canon’s breadth of lenses are renowned for.

Weighing just 780g, it is great for those on the move. Whether shooting on a beach, or at a wedding, this lens is guaranteed to deliver stunningly crisp imagesin a range of environments. The Fluorine Coating reduces dirt and water drops clinging to the lens, and Super Spectra coatings eliminate ghosting and flare.

The EF 70-200mm f/4L IS II USM’s fluorite lens elements are capable of correcting colour aberrations, guaranteeing high resolution and high contrast images. This excellent and reliable image quality is invaluable in reducing time spent on post-production.

Its constant aperture provides consistent exposure in a range of varying lighting scenarios.

The nine blades on the EF 70-200mm f/4L IS II USM 's circular aperture create a pleasing bokeh effect, blurring the background and helping to accentuate the subject. The EF 70-200mm f/4L IS II USM comprises a new Image Stabilizer unit, based on the design of Canon’s EF 100-400mm f/4.5-5.6L IS II USM, which delivers the equivalent effect of a shutter five-stops faster, compared to the previous lens' three-stops . This is beneficial for any shooting scenario where the camera may be jostled, such as at film premieres, or shooting wildlife on safari. It uses a combination of a Ring USM and a new third generation EF engine, which features a new high-performance control CPU and newly developed firmware, to drive greater speed and accuracy in achieving high-speed autofocus. The silent functioning autofocus can also be tweaked manually and allows a close focusing distance of 1m, compared to the 1.2m on its predecessor. These features make it perfect for unobtrusive and precise shooting, characteristics required to successfully capture street photography.

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News

Editorial

Collaborations – the way forward The summer has set in on the region and has set the premise for this quarter. With the temperature rising we are seeing a rise in the number of collaborations in business. As the heat is building up in the market we also see new partner appointments with mergers and acquisitions stories being on the rise. We see the focus as it shifts from creating strategies for your business to finding collaborations that work.

Entering Q3 we see a surge in strategic alliances both regionally and globally.It is important to strike a balance and find common ground with your partners to boost market returns.

We recently hosted the 6th edition of the Integrator ICT Champions Awards was and recognised the very best in the industry in the value-add ICT channel. The Integrator Awards applauds the best in over 30 domains of excellence.

These domains provide the best of brands, products and services a platform to compete to decide one winner. This year we are happy to say that we received a record number of nominations and votes.

The awards were held at the Oberoi Hotel with over 120 of the industry’s who’s who in attendance.

Awards are a great way to bring attention to the newest innovations in the industry and coming up soon is our next Awards ceremony which recognises these unique innovations. The success of the 6th Edition of The Integrator ICT Champions Awardshasalready set the premise for the launch of our next big thing. Very soon you will hear more about UNEQ Products, the Awards for which will take place around GITEX 2018. It will be a platform that allows unique products to be identified and celebrated.

As the technology space sees new advancements every day we believe that the best way to bring attention to most innovative products is by recognizing them and to award the ones that stand out from the crowd.Soon we will be launching UNEQ products which is a platform specifically meantfor brands to be rewarded for their unique innovations in their products and services. If your product beats out the competition and has something truly different, then UNEQ awards are just the place you need to present it for it to be recognized and enhance its market awareness and share.

Wishing all a very happy and healthy Q3!

Vivek Sharma Managing Editor

Managing Editor: Vivek Sharma Art Director: Faiz Ahmed Business Development Manager: Mallika Rego Sales Manager: Christopher David Published by:

JNS Media International MFZE P.O. Box: 121075, Montana Building 404, Zabeel Road, Near GPO, Karama, Dubai-UAE Tel: 04-3705022 Fax: 04-3706639 sales@var-mea.com or info@var-mea.com www.VARonline.com Disclaimer: While the publishers have made every attempt possible to get accurate information on published content in this magazine they cannot be held liable for any errors herein.

LG

UAE consumers experience premium home entertainment as LG launches new 2018 OLED TV line-up

In the realm of OLED display technology, LG has redefined the way TVs are designed, and revolutionised the way people view their favourite entertainment, allowing them to experience cinema-quality audio-visual in the comfort of their homes. Despite the competition, LG has cemented its place as the leaders in innovation, and the launch of its new flagship OLED TV is a testament to this unrivalled success.

LG unveiled its new 2018 OLED TV line-up, giving consumers their first glimpse of the incredibly sleek and technology-packed premium home entertainment system. The new OLED TVs feature LG’s exclusive advanced α (Alpha) 9 processor for unparalleled image quality, enhanced image rendering, perfect blacks and breathtakingly accurate colour reproduction. Also present at the launch were LG’s partners, Dolby, to showcase their audio-visual prowess through the Dolby Vision and Dolby Atmos technologies incorporated into the new 2018 OLED TV line-up, creating the ultimate

cinematic experience for consumers.

In keeping with the minimalist approach to design, the LG SIGNATURE OLED W8 TV takes on a radically different design from traditional TVs. The picture-on-wall – akin to wallpaper, hence the monicker – enables the W8 to be mounted virtually flush against the wall. The bezel-less display creates the illusion of a painting, with stunning colours and perfect blacks. LG’s proprietary AI ThinQ additionally bolsters the cinematic experience by boosting the colour vibrancy across the W8’s vast colour gamut, resulting in awe-inspiringly immersive viewing.

LG OLED TV also features comprehensive support of major high dynamic range formats including Dolby Vision HDR from the cinema, as well as HDR10 and HLG (Technicolor), both with LG’s advanced tone-mapping technology that provides scene-by-scene optimisation and rendition that matches content envisioned by cinematographers.

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Dell Launches ‘Ready to Game ME’ to fuel Esports Users can access this online hub from anywhere and at anytime to find the latest news on gaming technology and titles as well asexchange information on gaming events from across the world.

The gaming industry has changed at such an exponential rate over the years. Once a niche hobby, explored primarily by teenage boys and serviced by a handful of companies, the gaming market is expected to grow at a 6% compounded annual growth rate globally through 2019 as per a new research commissioned by Dell.

Keeping this in mind and as a leader in the gaming industry for more than 20 years with the Alienware brand, Dell has leveraged its expertise in this sector to develop Ready to Game ME. This campaign reflects its commitment to increase investments, and offerings to gamers – which is central to Dell’s ambitious vision to be the first to bring customer-centric technology to its fan community and take innovation risks that ultimately result in market-leading products.

“We pride ourselves on consistently introducing

new advancements and bringing the latest innovation in gaming to our users,” said Haidi Nossair, Marketing Director, Middle East, Turkey and Africa at Dell EMC. Ready to Game MEfunctions as a one-stop portal that fosters positive interactions among gamers of all levels across the region, serves as a rich source of information related to the best possible gaming experiences and global competitions available, especially in esports.Adding more depth to user experience, the website presents an array of different personas to debunk stereotypicalassociations with the industry and help gamers personalize their online experience.

Taking the engagement level one step further, Dell also announced the Battle of Cafes DOTA 2 Middle East Gaming Championship. Facilitated by Ready to Game ME, this championship will witness regional gaming teams battle it out on the DOTA 2 discipline in LAN format for the title and a prize pool of $10,000. To participate all interested gaming teams can visit Ready to Game ME to register.

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News

Microsoft Awards I-Life For Driving PC Growth In The MEA Region.

Reinventing printing for SMBs with HP LaserJet MFP M436 series HP announced the expansion of its popular LaserJet range in CEMA with the HP LaserJet MFP M436 series. Designed for small and medium businesses, the printers’ reliable performance guarantees professional standards are met consistently, without breaking the bank.

For small businesses, technology enables teams to be at their most productive, creative and efficient. Time and resources are precious so technology must perform without compromise.

The HP LaserJet MFP M436 series enables businesses to complete a multitude of jobs with A3, automatic two-sided printing, copying and scanning. Additionally, with speeds of up to 23 ppm on the M436, no-one will be waiting for printing for long.

Ideal for small and medium sized businesses

iLife Digital Technology, an innovative consumer electron-

build Windows 10 devices that meets the needs of today’s

looking to maximise value and minimise invest-

ics companywon the‘Business Expansion FY 18’ awardfrom

customers and gives them the ultimate performance and

ment, the printers don’t sacrifice quality and have

Microsoft;for its consistent growth and expansion in the

personalixed experience they seek.”

low running costs with Original HP toner-only

Middle East, Turkey, Africa and CIS region.Known for

Eric Bhagwat, AVP, iLIFE Digital Technology said,

cartridges and long-life drums. For organisations

itsinnovative and stylish devices, I-Life’s products are

“Keeping in mind the need and ability of today’s PC users,

looking to produce professional-quality, brightly

designed for todays budget-smart consumers. According to

our key focus is to innovate and develop a modern

coloured business plans, marketing materials or

IDC, I-Life has ruled the top spot in the entry-level

device’s in the Ultra Slim Notebooks, 2 in 1 Detachable

important administrative documents, right from

notebook and tablet category for FY17 in the MEA region.

Tablets and Convertible Notebook category. We are

their own offices, the printer won’t let them

seeing double digit growth in these categories over the

down.

Roy Chalhoub, Devices Sales Lead for Microsoft Middle East & Africasaid, “We are pleased with our partnership

last 2 years. We would like to thank Microsoft for

withi-Lifeand the work we jointly deliver. They continue to

recognising our achievements.

“Small and medium sized businesses must invest wisely in technology that adds value, boosts

efficiency,

guarantees

quality

and

facilitates streamlined operations, all whilst

BenQ ZOWIE signs a licensing partnership with Sony Interactive Entertainment Europe

keeping a close eye on budgets,” said Stephane Rogier, head of Print Business unit at HP Inc. “The new

LaserJet

MFP

provideshigh-quality,

M436 reliable

series

printer

printing

for

thousands of pages. Plus, with the thoughtful design

and

pre-programmed

quick-launch

capabilities, the modern office should not be without one.”

BenQ’s e-sport entity ZOWIE has entered into a licensing partnership with Sony Interactive Entertainment Europe (SIEE), and the ZOWIE RL e-Sports monitor series is coming to PlayStation4. This comes a big news as this series from BenQ’s ZOWIE are the first range of monitors to be officially licensed by SIEE. This collaboration will help to significantly enhance the e-Sports experience on PS4 as it aims at providing users with lag-free response time and enhanced visibility at game play.

The ZOWIE product line has always been dedicated towards the development of innovative and competitive

e-Sports equipment that augments the combating performance of gamers. ZOWIE’s e-Sports monitors have been widely adopted by not just professional players but also tournament operators for their lag-free instant response, Color Vibrance technology that provides crucial help to players in distinguishing small targets from their backgrounds for easy tracking, and Black eQualizer technology that enhances the visibility during dark scenes.

BenQ’s ZOWIE RL monitor series includes five models: RL2455, RL2455T, RL2460, RL2755 and RL2755T.

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Philips, AOC partners with new solutions trading MMD, the brand license partner for Philips displays and AOC monitors partnered together with Riyadh based distributor, New Solutions Trading to distribute both Philips and AOC brand of monitors across the Kingdom.

New Solutions Trading is one of the fastest growing distribution company in KSA with nationwide network of strong channel partners. The distributor works with several of the global vendors and distributes wide variety of world class brands including Kaspersky, ESET, D-Link and Datazone among others.

“Saudi Arabia is a key market for us and in past few years we have been getting a lot of positive traction from the market. Therefore, it was important for us to align with a local partner that can give us boost in covering the market better. After doing our due-diligence, we zeroed on New Solutions Trading, as they have the right experience, expertise, infrastructure, and technical capabilities that are crucial for our business.” said Girish Pillai, Sales Manager for Philips and AOC monitors.

Pillai added, “Our comprehensive range of monitors and displays combines state of the art technology with sleek designs to create an awesome array of products that can be used in business, home, or gaming. We believe this partnership will allow partners to benefit as well as also support us to access new business opportunities and enable us to grow our market share by double in Saudi Arabia by 2019.”

Commenting on the strategy for Saudi Arabian market, Pillai further said, “Our major focus will be to capture the fast growing gaming market for high end machines powered with innovative technologies like G-Sync in Saudi Arabia. We will be engaging in different kind of activities to support both of these

The new Nikon COOLPIX P1000 Super-telephoto shooting sees a new level of clarity and quality with the release of the new COOLPIX P1000 announced by Nikon Middle East FZE. A compact digital camera that combines superior photographic performance for high-quality, breath-taking images with 125× optical zoom and enhanced operability for the user’s convenience.

Equipped with a 125× optical zoom lens that covers an incredible range of focal length beginning at the wide-angle 24mm1 equivalent and extending to the super-telephoto 3000mm1 equivalent.

The

newly

improved

EXPEED

image-

processing engine to achieve superior image quality and Dual Detect Optical VR to provide a level of vibration reduction equivalent to a 5.0-stop increase in shutter speed, this new camera enables sharp and clear images, even with hand-held telephoto shooting. Discover superior operability with features that include an approximately

2359k-dot

OLED

electronic

viewfinder, a control ring that can be used to Girish Pillai Sales Manager, Philips & AOC Monitors

manually adjust focus and change white balance setting, and a focus mode selector that enables a user to change the focus mode while gripping

brands in the local market. Participating in gaming events, placing and running special time bound promotions at retail counters such as Extra or Carrefour and taking a e-commerce route by tying-up with the likes of Souq.com. We look forward to working closely with our channel partners and share the opportunities with them.”

the camera. This compact camera further supports

recording

of

4K

UHD/30p

and

Superlapse movies, as well as a variety of optional accessories for a rich and diverse imaging expression.

Supermicro showcased Resource Saving Green Computing to Computex 2018 Super Micro Computer, Inc an enterprise computing, storage, networking solutions and green computing technology, is focusing on green computing with Resource Saving data center and cloud solutions, includingSuperBlade, BigTwin,all-flash NVMecomposable storage systemsand AI and Machine Learning Optimized Servers at Computex Taipei.

Datacenters account for 3% of the global electricity supply and 2% of the total greenhouse gas emissions. In addition, there is a turnover cycle of outdated electronic systems every three to five years which go into our landfills. This E-waste accounts for about 70% of overall heavy metal waste that poses risks to the environment and human health.

With Resource Saving technology, Supermicro has introduced an overall architecture that optimizes datacenter power, cooling, shared resources, and refresh cycles. This approach focuses on reusing system enclosures, enabling modular refresh of subsystems and using optimized extended life subsystems including networking, storage, cooling fans and power supplies. By disaggregating CPU and memory, each resource can be refreshed independently allowing datacenters to both reduce refresh cycle costs and optimize the adoption of

new and improved technologies.

Supermicro’s disaggregated SuperBlade unlocks the interdependence between the major server subsystems enabling the independent upgrade of CPU + Memory, I/O, Enclosure, Storage and Power/Cooling. Now each component can be refreshed at the optimal time to maximize generational improvements in performance and efficiency uncoupled from single monolithic server refresh cycles.The blade servers feature IntelXeonScalable processors and support M.2 NVMe and Intel Optane.

Delivering high performance and efficiency in a 2U 4-node design, the Supermicro BigTwinsystemalso supports the full range of Intel Xeon Scalable processors, fully exploits all the memory channels with a maximum of 24 DIMMs per node, and offers options for up to six hot-swappable all-flash NVMe or hybrid NVMe/SAS3 drive bays,and up to three PCI-E 3.0 slots including support for a flexible SIOM module enabling 100/40/25/10/1G networking options and redundant 2600W/2200W Titanium Level (96%+) digital power supplies.

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News

500 Million Dollar Venture Mall.Global to Give Online Shopping a Facelift

Sofya Shamuzova CEO, Mall.Global Online shopping will become a lot more exciting with the launch of Mall.Global. The USD 500 Million debut venture of the Dubai based tech firm revealed the project outline that is all set to give traditional e-commerce a facelift by incorporating immersive technologies and operational practices.

The platform will offer a personalized experience to each user within a virtual world and employ innovative

integrations and technologies to enhance the customer's experience with; Brand Immersion, Virtual Reality, On-Ground AR Cues, Micro-Influencer Reviews, AI & Machine Learning, Cross-Platform Loyalty and multi Cryptocurrency acceptance; to offer what the developer refers to as a True Hybrid experience.Emerging markets are home to 90% of the world's millennials, with an annual income expected to surpass 4 trillion dollars by 2030, Mall.Global's True Hybrid experience is designed to match the lifestyle of these Digital Natives. It is designed to be the true definition of a digital mall, where brands can do much more than just sell products and in fact recreate the retail experience to deliver the perfect bridge between on-ground and online.

Aided by a tech team of global e-commerce and technology professionals, serial entrepreneur and CEO of Mall.Global Sofya Shamuzova said, "Some of the best innovations of our time have come as a result of need. The need, in this case, was to attain a higher level of value and convenience, maintain all aspects of online shopping that consumers are used to and retain the essence of brand personas as in traditional retail. The platform is designed to address the most common wishes of customers with features like 'Try & Buy' where shoppers have the option of receiving certain products like apparel and footwear in a size above and below their chosen order to ensure 100% satisfaction in every sense of the word. We often hear that e-commerce is the future of all retail; I say it is its present, at best. The future is a place where customers don't just browse and buy products but actually experience the brand before they do so, and Mall.Global will offer just that."

Ring Introduces New Smart Security Cameras Ring, the leader in home security, launched the Spotlight Cam Batterywith 1080HD video, LED spotlights and a 110-decibel siren and the Spotlight Cam Solar Panel which has a HD camera with two-way talk and spotlights, connected to a Solar Panel for non-stop power, giving you smart security all day long and at every corner of your home. It adds next-level security and convenience to any home, so monitoring your property is even easier than before. With the launch of these two new products in the region, Ring has added an outdoor light/camera hybrid that illuminates the area and records video when its motion sensor is tripped, with multiple power options to its roster of Wi-Fi connected home security devices.

The new Spotlight Cam features LED light panels that automatically turn on when motion is detected, as well as a 1080p camera with night vision, two-way audio, and a 110-dB siren to let homeowners see activity around their homes and communicate with people who set foot on their property. It also features a convenient quickrelease battery pack, so you can easily charge your batteries without moving the device.

“Since Ring launched its products in the Middle East, we have seen great interest in our smart home solution as our Ring products are easy to install, easy to use, have smart motion

Edimax WP-S1100 Wireless 802.11n Projector Server

alerts,

offers

cloud

storage

and

has

a

user-friendly app interface. With no wires to worry about, Spotlight Cam Battery is your simple solution to smart security,” Mohammad Meraj Hoda.

Key Features: Spotlight Cam Battery

Presentation Mode The WP-S1100 is designed for users to share a projector or a video device (monitor, TV set…) in a wired or wireless network. The WP-S1100 make it easy to share a single projector/video device among presenters (up to 16) through Ethernet network (wired or wireless). No video cable (VGA or HDMI) is needed between the projector/video device and the computer. Just use wired or wireless network connection to connect with the WP-S1100 and the screen contents on your computer display will be presented to the projector/video device screen. During the presentation, other presenters can access internet via the WP-S1100 when it is connected to a router or gateway.

Video Mode

• Brilliant 1080HD video and two-way talk • Built-in microphone and speakers • Adjustable motion sensors • Wide-angle camera lens • Quick-release rechargeable battery pack • Motion-activated spotlight • LED Spotlights • Infrared night vision • 110-decibel siren alarm technology. It can deliver real time XGA/XVGA video with high resolutions in 32-bit color. The wireless transmission is protected by WEP64/128bit, WPA/2 encryption.

Besides that, WPS (Wi-Fi Protected Setup) button simplifies the steps to configure encrypted wireless connection.

The WP-S1100 supports many video formats, such as MPEG1, MPEG2, MPEG4, even the latest H.264. It can playback the video files from the computers in the wired/wireless network. It means the video file is transmitted over the wired/wireless network to the WP-S1100 then playback on the projector/video device screen.

Session Login Code to protect unauthorized access

HDMI and VGA

The WP-S1100 dynamic login codes can deny access from unauthorized users.

WP-S1100 built in HDMI and VGA interface. You can connect with projector, CRT display, LCD display, or TV set that support VGA or HDMI video input.

Remote Controller & Friendly WebBased User Interface

Supports wireless 802.11n & WPS button The WP-S1100 supports the latest 802.11n wireless

• Live View on-demand video and audio • iOS, Android, Mac and Windows 10 compatible

The WP-S1100 is easily installed and applied by administrators and presenters with its web interface.In a conference meeting, the moderator can switch to the next presenter via remote controller easily.

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News

Renewal of smartphone portfolio brings next generation Nokia 5 and Nokia 3 to fans in the UAE Powered by a 2.0 GHz MediaTek Helio P18octa-core processor, Nokia 5.1 delivers a smoother all-round performance that is 40% faster and more powerful than the previous generation, so you can create, edit and multitask effortlessly. You can capture more detail with its upgraded 16MP rear camera with phase detection auto-focus and wide-angle front camera. Nokia 5.1’s fingerprint sensor has been relocated to the back of the phone, so you can unlockit with your index finger.

Nokia 3.1: The perfect harmony of materials and performance The new Nokia 3.1 now forges a connection between materials with a stunning design and delivers the HMD Global, the home of Nokia phones, has continued to

its structural integrity from a single block of 6000 series

performance to match. The curved screen melts into the

rapidly renew its portfolio of Nokia Android smartphones

aluminium, refined through a rigorous 33 stage process

slim CNC’d aluminium sides with a dual diamond cut to

by today announcing Nokia 5.1 and Nokia 3.1. Offering

of machining, anodising and polishing to give an

deliver a perfect harmony of materials. Just the right size

access to the latest Google services, such as the Google

exquisite satin finish and feel in the hand. It packs a

for single hand use, the most affordable 18:9 smartphone

Assistant, the duo of smartphones continues to deliver a

0.3-inch bigger display in a 2mm narrower body and

with 5.2-inch HD+ display gives you more content at one

pure, secure and up-to-date Android experience with

precise attention to the finest details like harmonising

glance, while the 2.5D curved display is protected by

Android One and Android Go, combined with the

the rounded edges on the screen bezel with the corners

damage resistant CorningGorilla Glass to keep it beauti-

premium craftsmanship and design expected from a

of the phone to offer a compact, pocketable experience.It

ful for longer.

Nokia smartphone and the performance to match.

comes with a higher resolution 5.5-inch Full HD+ display

The Nokia 3.1runsMediaTek 6750, an octa-core

in 18:9 aspect ratio, making watching your favourite

chipset, giving you twice the processor cores and a 50%

Nokia 5.1: A timeless classic refined

content – be it browsing the web, watching your favour-

performance boost on the previous generation so your

Continuing with the classic design of the previous

ite shows, sharing funny memes or gaming - a delightful

phone can keep up with you. Featuring an upgraded

generation, it is understated, compact and stylish. It gets

experience.

13MP main camera with auto focus.

The AI camera in HUAWEI P20 Pro captures the best photo at night A camera which works like a literal pupil, shifting with different exposures, the HUAWEI P20 Pro’s lens adapt to every landscape, in attempts to capture the most idyllic of shots.

The issue of tackling night time shots has plagued the minds of smartphone manufacturers for long, and it has been the root cause of pixilated, greyish night-time imagery. The HUAWEI P20 Pro eliminates all the challenges about night time photography and crystalizes all the elements which makes night shots beautiful.

The smartphone intelligently recognises different scenes and objects, switching from various modes with AI integration, and once it is identified, Huawei P20 Pro does the trick for you. Whether you are shooting a blue sky, a beach, a dog or a person, the smartphone adjusts for the best lighting effects. The no hassle approach denotes to quality photographs without stress of adjusting different ratios on manual mode, enabling users to click away impeccable photographs instantaneously.

Using three different cameras, the HUAWEI P20 Pro produces sharp shots which are also true to real life, natural colours. The incredible photography that the smartphone produces allows it to be in a league of its own. It has also solved age old troubles of low light and night time photography. We could see microscopic details through the lens of the camera, shadows, details from buildings and even the night sky seemed more vibrant and natural, almost mimicking professional photography.

Another striking feature of the HUAWEI P20 Pro is how it uses Huawei AIS (AI Image Stabilization) technology that allows you to capture steady, clear and detailed

video footage of scenes like a moving vehicle, ensuring you never miss capturing a moment or taking incredible long exposure images without a tripod. The 40MP sensor on the HUAWEI P20 Pro brought details to life in the photographs to give some of the most vibrant, clear and detailed shots taken in settings with low light at night.

It is the AI master functionality that helps the

HUAWEI P20 Pro automatically draw a grid giving you the best angle and proportions to capture that right moment at the best shot. It will be able to gain an overall understanding of the frame to produce the right image making it a pro when it comes to night time photography, making you want to go out and explore more of the winding streets of Dubai.

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June/July 2018 | 9

News

D-Link Urges Partners To Help SMBs On The Digital Transformation Journey

Sakkeer Hussain Sales and Marketing, D-Link Middle East and Africa D-Link Corporation, a connectivity solutions for small, medium and large enterprise business networking, has advised channel partners in the Middle East and Africa (MEA) to take the lead and help SMBs on their digital transformation journey.

According to the vendor that makes solutions in the IP Surveillance, Wireless, Switching, Storage,

Security, Cloud, VoIP, Print Servers, Structured Cabling, Digital Home, 3G/4G Routers, Power over Ethernet Kit, Powerline, KVM and Structured Cabling, the SMB market is the largest spending sector for all kinds of technology products, but is still challenged by limited IT budgets, the rapid pace at which technology is evolving and the cost of implementing some of the

technology solutions available in the market today.

Sakkeer Hussain, Director - Sales and Marketing, D-Link Middle East and Africa (MEA), said while there is no denying that digital transformation offers opportunities for resellers targeting the SMB segment, channel partners that will succeed are those that have invested in solutions-selling, addition of IT skills and partner certifications not just in networking but in all the other areas of IT including security, storage and business application. Hussain said the SMB market is one of the strongest segments in the MEA region and there are a lot small and mediumsized companies spread throughout the region that need to be guided by channel partners on their digital transformation journeys. "The SMB is by far the strongest performing sector for D-Link and for this reason, we are encouraging partners that serve this market segment to help their customers upgrade to new IT infrastructure and help them to embrace the cloud," he said. "Guiding customers to look at the OPEX model rather than CAPEX is one sure way of encouraging small businesses to spend on the latest technologies and cloud-based investments are a safer bet for them."

He said D-Link is one of the IT networking vendors that realised quite early the importance of being in the cloud. "As the market has evolved, private and public cloud have taken centre stage and the crucial for the success of small businesses," he said.

Axis Communications launches Axis Audio Manager C7050 Server Axis Audio Manager C7050 Server offers a complete audio management package that includes both hardware and software. It allows users to manage and control all their network audio devices from a single user interface, including network speakers, audio bridges, microphones and horn speakers from Axis. Easy to install and operate, it is perfect for central management of audio content and scheduling in larger, more advanced audio installations that can be found, for instance, in retail and education environments.

Ultimate scalability and flexibility It enables easy and efficient zone management to meet individual site needs. A multi-site retail chain can, for example, define different zones for each geographical location and its specific site areas.With zone management, the user can broadcast music, pre-recorded and/or live announcements to any one, multiple or all zones as needed. This allows users to schedule an ideal mix ofannouncements, commercials and background music throughout the day, week and year, in addition to making live announcements in response to specific situations when required.

Content can be managed centrally, from headquarters, or devolved to individual local sites and outlets.

Quick to install and easy to use It requires no complicated software programming, with all IP audio devices connecting over a LAN/WAN

network automatically. Users can control their entire network audio system using a computer, tablet or phone, scheduling the broadcasting of pre-recorded tracks, controlling audio volume and monitoring device operation: the system offers 24/7 status overview of all connected devices so faults can be identified instantly.

It provides a single point of management across the Axis range of network audio devices, which includes: • AXIS Network Speakers: complete, high-quality audio systems in a single unit, allow-

ing for live and scheduled announcements and background music • AXIS Network Horn Speaker: outdoor ready, clear and simple horn speaker to form part of a complete surveillance solution • AXIS 2N SIP Mic: an all-in-one network microphone console with configurable buttons that turns network speakers into a full public-address system • AXIS Network Audio Bridge: connecting and combining analog and network audio to broadcast announcement and music from any source, protecting existing investments

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News

Canon Middle East Celebrates Channel Partners’ Business Performance

Canon Middle East recognises the success of channel

created a clear roadmap for partners that supports

Humaid Buajeel Computer Trading LLC. The ‘Overall

partners by awarding eight partners during the 9th

growth, and recognises and rewardsachievement, and

Performance Award’ went to Copier International

annual Canon Middle East Channel Awards. A platform

provides visibility to measure earned success.

Trading.

to celebrate business performance and innovative

The winners were categorized according to best

Held in Dubai, the event also showcased Canon’s

selling practices, the awards ceremony saw over 100

sales practices duringthe past year across Canon’s

latest innovative products in Laser and Inkjet hardware.

key IT distributors showcasing their best solutions and

innovative products. Six channel partners received the

Canon also announced a strategic partnership with

practices amongst their peers.

‘Best Performance’ award across the B2C and B2B units,

Trigon L.L.C, a reputable IT distributor in the region.

As part of Canon’s constant engagement with and

including Tina Technology, Earth Gate Trading, Blue Bell

Appointed as Canon’s tier-1 partner in the UAE, the

support towards channel partners, the aim of the

Computers, Al Noorie Computers, and Era Computers.

partnership will focus on System Integrator and Value

awards is to equip partners for success and enable

Two channel partners received the ‘Long Term Strategic

Added Reseller channels, SMEs, and corporates across

them to become leaders in the industry. Canon has

Partner’ award, including Accent Office Supplies and

the B2B and B2C focus areas.

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June/July 2018 | 11

News

FarEye launches its Delivery Experience Suite – ‘Delight’

Lian Li Debuts First RGB Power Connector Cable

FarEye, a leading global digital logistics platformannounced the launch of its Delivery Experience Suite – ‘Delight’ that helps businesses increase their Delivery Happiness Score – the ultimate measure of customer success. It enables businesses to provide a seamless and personalized experience to the customers.

FarEye is a leader in B2C logistics technology and is widely used by global giants like Walmart, DHL, Noon and Amway. In the face of volatile, accelerated change and rising customer demands, supply chain and logistics companies are under extreme pressure to maintain or improve current levels of performance. 66% of shoppers buy goods from one retailer in preference to another because of more appealing delivery services offered. It is more evident than ever that with evolving customer expectations a superior delivery experience that offers live tracking, personalization, and customization of deliveries becomes imperative. The suite helps companies in transforming customer engagement and experience.

FarEye Delight provides superior delivery experience to the customers and increases the first attempt success rate for businesses. It is already in use by enterprises like Blue Dart, Amway, Future Group, Zalora, Noon and many others. The suite comprises of the following four features:

Lian Li Industrial Co. Ltd., world’s leading manufacturer of aluminum chassis for enthusiasts, custom OEM/ODM case solutions and case accessories is proud to announce the world’s most innovative cable extension with the Lian Li Strimer.

Traditional PSU cables are either dull or look messy and becomes a challenge to builders and gamers, becoming a task to manage and keep the cables tidy. Sleeved cables have become a trend and allowed a cleaner, more stylish solution into managing and presenting cables, coupled with cable combs, they made a good option until now.

Lian Li is revolutionizing the cable management game with the Strimer cable LED.

Uberized tracking & real-time feedback Customers receive a tracking link along with the estimated time of delivery offering them a real-time view of the courier. Once delivery is done, they receive a link for sharing instant feedback.

Connect & Deliver Using the live tracking link of their parcel, customers can call or send text messages to the courier about preferred delivery requirements – for instance, leaving the parcel at the reception, dropping parcel with the neighbors, door-bell not working or any reason that is making the delivery stressful.

Customized delivery location & time Customers receive a message with the estimated time of arrival of their parcel, which also carries a link for resched-

Highly Compatible with Every PSU and Motherboard The Lian Li Strimer cable is a lighting module with integrated PSU extension cable. This makes Strimer work with every PSU for seamless integration allowing for maximum compatibility with many of the available power supplies in the market right now. Lian Li has designed a patented mounting mechanism for the Strimer so it fits securely and easily with your existing cables.

Kushal Nahata CEO & Co-Founder, FarEye

uling. With just a few clicks, customers can change the date, time and place of delivery.

Seamless brand experience Consistent brand logo on all the touch points with the customer irrespective of the multiple partners involved in the parcel delivery cycle.

Lack of proper communication and interaction between the consumers and delivery personnel is the biggest reason for delivery failures. Also, there is an exponential rise in the expectations of consumers for personalization and seamless experience. Delight enables businesses to handle all these challenges easily, increase first attempt success rates, improve couriers' efficiency, and make delivery experiences magical for their customers.

Customize it Your Way and Sync with Your Motherboard The Lian Li Strimer Cable LED can be customized via your motherboard software via an addressable header pin. Motherboards with addressable RGB capable connection can easily control, customize and configure their Strimer lighting. It can also be controlled via the built-in program controls.

Lian Li has integrated various lighting options on the Strimer so users can freely select on any of the lighting effects. The Strimer has 10 built-in lighting options that can be selected with the built-in controls so even those without new motherboards can experience the brilliant allure of Lian Li’s Strimer RGB cable.

Fujitsu Completes Post-K Supercomputer CPU Prototype, Begins Functionality Trials Fujitsu Limited and RIKEN announced that the joint

expanded instructions newly formulated for supercomput-

Development Status of Post-K

development of post-K, a supercomputer that the Ministry

ers. In addition to further enhancing the high memory

Fujitsu and RIKEN have adopted the widely used Arm

of Education, Culture, Sports, Science and Technology

bandwidth and double-precision arithmetic performance

architecture, envisioning utilization by a broader user base.

(MEXT) has set forth as a successor to the K computer, is

implemented in the K computer, Fujitsu has also added

In addition to this, Fujitsu worked with Arm to contribute to

moving forward, with the goal of beginning full

support for half-precision arithmetic, which remains

the Scalable Vector Extension (SVE) in the Armv8-A architec-

operations around 2021. Fujitsu has now completed the

critical to fields like AI.

ture, which significantly extends the vector processing

Now, by verifying the initial operation of prototype

capabilities for HPC systems, and adopted the results.

CPU chips meeting these design standards, Fujitsu and

Post-K is also expected to see expanded use in the AI field,

With post-K, Fujitsu and RIKEN aim to create the

RIKEN have smoothly cleared an important milestone in

delivering support for half-precision arithmetic, important

world's highest-performing supercomputer, capable of

system development. Moving forward, Fujitsu and RIKEN

in workloads such as deep learning, as well as the double-

tackling a broad range of applications to solve problems

will continue development with an eye toward complet-

precision arithmetic essential for use cases including

not only in science and technology, but to play a role in a

ing post-K and commencing full operations. The post-K

computer simulations. Now that Fujitsu has completed CPU

wide variety of issues in society. To realize this goal,

prototype will be exhibited at ISC 2018, a significant

chip prototypes and verified their initial operation, it will

Fujitsu has adopted the widely used Arm instruction set

international conference and exhibition for high perfor-

commence with functionality trials. Going forward, it will

architecture (ISA) in the CPU, while implementing

mance computing.

continue further development with RIKEN.

prototype CPU chip that will serve as the core of post-K, commencing functionality field trials.

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What’s New Linksys Velop

Blackberry Key2

Overview

Overview

Linksys celebrating thirty years of networking and WiFi innovation for the home and business this year, has announced the availability of its latest addition to the Linksys family of Velop Whole Home WiFi Mesh Systems, the new Velop dual-band mesh Wi-Fi system. It is a smaller and more affordable WiFi System that is designed and built as the world’s first entry-level flexible WiFi System.

The newest and most-advanced BlackBerry smartphone yet is coming to The Middle East. The all-new Blackberry Key 2 is available across a choice of leading retailers distributed by Axiom Telecom, and will be available soon.

Key Features • Powerful Dual-Band Technology • True Modular Mesh Design • Intelligent Mesh Technology • Easy App-Led Setup • Patent-Pending Spot Finder Technology • Velop works with Amazon Alexa • Automatic Updates • Superior Warranty and Support

Key Features • Keyboard: Featuring an iconic BlackBerry physical keyboard and loaded with BlackBerry Limited’s best security and privacy enhancements, • Operating system: Running the latest Android 8.1 Oreo operating system • Camera: The BlackBerry KEY2 is the first ever BlackBerry smartphone to feature a dual rear camera.

• Speed Key: It also includes the introduction of Speed Key , a universal shortcut key that now makes it possible to instantly access the apps, contacts and functions you use most from anywhere on your device at any time.

• Sensors: Accelerometer, Gyroscope, Compass, Hall (for flip covers)

For more information contact: www.linksys.com

For more information contact: https://blackberrymobile.com

Philips V-Line monitors Overview

Key Features

Combining high-end features with Philips intelligent design, the V-Line models 223V7QHSB, 243V7QDSB and 273V7QDAB are incredibly appealing monitors with an abundance of features. The V-Line offers high-value displays with specs and sizes designed to impress – while maintaining economically friendly prices. It’s the embodiment of smart design. With all Philips V-line monitors, you can enjoy the key essentials, but with superior specs commonly found in higher end displays.

• Advanced Features: HDMI-ready for a Full HD entertainment experience, enhanced with LowBlue Mode and Flicker-free technology.

PNY Elite 512GB microSD Cards

Transcend DrivePro Body 60 body camera

• Vibrant imagery: The 16:9 Full HD displa accuracy for crisp detailed images. SmartContrast and SmartImage presets provide better imagery.

• Sophisticated design: The narrow border display saves space while providing a stylish look.

For more details, log on to: www.philips.co.uk

Overview

Overview PNY Elite 512GB microSD Cards provides the capability of saving and storing over 80 hours of Full HD video content, or over 100,000 pictures (at 18MP size), up to 100,000 songs, or any combination that your creative mind can develop. This means, more time creating videos, taking photos, making memories and less time transferring files so that you can get back on the road for more. With speeds of up to 90MB/s, PNY Elite 512GB microSD card offers fast transfer speed.

Transcend Information, Inc. (Transcend®), a leading manufacturer of storage and multimedia products, proudly introduces the DrivePro Body 60 body camera. This state-of-the-art POV tethered camera is designed specifically for military and public safety professionals such as first responders and private security. The camera is fitted with a high-end Sony image sensor that captures clear, high-resolution imagery.

Key Features Key Features

• Tethered camera with Sony image sensor ensures the best resolution from any perspective

• Capacity : 512GB • Speed : 90 MB/s

• Retrace your steps with built-in GPS

• Speed Class : Class 10, U1

• A wealth of features in a tough, durable package

• Interface UHS-1

d the • Bluetooth, Wi-Fi connectivity and

• Accessories : Includes SD adapter

DrivePro Body App

• Performances: Up to 90MB/s transfer speed.

• Simultaneous data transfer and charging

• Extensive capabilities: Massive capacity to store over 80 hours of Full

• DrivePro Body Toolbox

• HD video recording

• Tailor-made accessories

g station with the multifunctional docking

• Massive storage: Stores up to 100,000 pictures (18MP size) For more details contact: www.pny.com

For more information contact: www.transcend-info.com

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June/July 2018 | 13

In Focus

GAMDIAS Unveiled New Products at COMPUTEX 2018 and fans speed very easily.

Not only focusing on PC components, GAMDIAS also released new gaming gears with the latest wireless technology and “QI” charging system.

HADES P1 RGB wired/ wireless gaming mouse and NYX P2 RGB mouse mat To play the game freely, HADES P1 wired/wireless gaming mouse can make the gaming experience freer and easier. With two side panels, user could change the gripping style freely. Supplied with “QI” charging, playing the game with NYX P2 RGB mouse mat can fast charge in the wireless charging zone. For different games, NYX P2 RGB mouse mat supplies two sides of mouse mat, Speed texture and Control texture, to play in different scenarios.

HERMES P4 RGB wired/ wireless mechanical gaming keyboard GAMDIAS, the leading gaming brand, revealed its latest components, gaming gears, and gaming chair at 2018 COMPUTEX TAIPEI. As many brands showed their own style, GAMDIAS showed the power in game through Greek Gods style and names. This year, the booth was designed to Greek temple to reveal Gods’ spirit and to stand out among all the brands. The creative temple-like booth has attracted visitors and guests all over the world to take a glimpse of the latest products.

In 2018, GAMDIAS focusing on PC components and brand new PC case, the CYCLOPS and ASTRAPE RGB power supply series and TALOS PC cases.

CLOPS and ASTRAPE RGB Power Supply full series From 550w brown to 1200w platinum, GAMDIAS launched the full series of power supply and other corresponded

components for gamers to choose and mod their own PC case easily.

TALOS PC case series TALOS PC case comes with E1 and M1. TALOS series features the latest tempered glass technology, for users to open the case easily and smoothly to modify the interior.

With RGB lighting fans, liquid cooler and power supply.

Especially with switchable IO port, user can swap the position of the IO port with GAMDIAS LOGO plate.

HERMES P4 RGB gaming keyboard comes with wired/wireless playing modes, gamers can unplug the keyboard and play games freely. RGB lighting supported by HERA software, over100 types of lighting effects to customize the style by gamers themselves.

HEBE P1A RGB gaming headset HEBE P1A comes with HEBE series’ popular oversized ear cup, to block the noise and focus on gaming and music sounds. 7.1 surrounded sound and vibration mode keeps gamer feeling the reality in games. Control panel has been added RGB lighting changing click for gamers to change style anytime.

CHIONE Liquid Cooler and AEOLUS PC fan packs

APHRODITE P1 gaming chair

Depending on different sizes of PC case the users have, GAMDIAS offers users more choices in gaming components. For all series of AEOLUS fans, the remote control has been included for users to change the lighting effects

The conceptual design of APHRODITE gaming chair features racing car style, apply new PU leather makes gaming chair more comfortable, available for long-time gaming.

Etisalat announces the release of the much-awaited Apple Watch Series 3 Commenting on this announcement, Sherry Zameer, SVP IOT for CISMEA at Gemalto, an Apple SIM qualified supplier, gave a quick overview of the 3 points that show why the new version of the Apple Watch is a game changer in the wearables category and how it will smooth and improve the end-user experience: 1- The eSIM: What is it? To make it short this is like a classic SIM but totally integrated by Apple in the device, so not removable and still playing its role in terms of security. This is the top of the convenience, Apple has thought of everything and has simplified your journey to get instant 4G connectivity. There’s no need to carry your phone around anymore to have your iWatch connected the embedded SIM and the online download of mobile subscription do the job for you. You possess an autonomous connected watch!

2- Your mobile subscription: It is all is simple and easy as dedicated services exist to download your subscription securely in the eSIM of your watch, and you keep the same phone number. Your new connectivity can then be managed remotely according to your wish and your operator offers. This service is called the

Sherry Zameer SVP IOT for CISMEA, Gemalto

On-Demand Connectivity. A “super-flexible” solution enabling tailor-made connectivity.

3- The access to a wide range of applications: The first Apple watch was launched three years ago, and since then the ecosystem has developed fast, applications have been multiplied, and a lot of partnerships have been built to enable always more innovative experiences. With the Series 3 watches, the innovation is in the “acquired independence” of the cellular connectivity and the “permanence” of its connectivity. This allows a constant streaming of services which is ideal for music or health applications for instance - you can jog and have your online coach improving your run in real time, you can listen to your playlist in streaming, or have a constant follow-up for your health monitoring and tracking.

This new generation of wearables is fully in line with the consumer trend of the “always connected” need. With wearable, there is a promise of an always improved autonomous connected mobility. For Middle Eastern consumers will still have to wait before they fully enjoy the latest generations of connected devices based on the eSIM technology.

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LeadGen is an exhaustive

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program that provides companies business leads both from Trade or End Customer.

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Give us a call on +971-4-3705022 or drop your enquiry to leadgen@var-mea.com .................................................................................................................................................................................................................................................................................................................. www.VARonline.com

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