VAR Magazine

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November 2023 | Issue 251

AQUILA PRO AI Wi-Fi Designed to Meet the Needs of Smart Homers

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-Link is at the forefront of improving home networks, a critical aspect in our highly connected world. Leveraging AI to optimize network performance is a smart move, especially in households with high data demands. D-Link is focusing on enhancing home networks, which is increasingly important in today’s connected world. D-Link AQUILA PRO AI is a cutting-edge router that integrated artificial intelligence to optimize and manage home networks effectively. Utilizing advanced AI technology, the router could automatically identify network issues and optimize performance, ensuring a smoother and more reliable connection for users. Its intelligent bandwidth management, allows prioritization of critical applications and devices to prevent network congestion and maintain consistent performance for high-demand tasks. The robust security features, potentially leveraging AI-driven threat detection and protection mechanisms to safeguard connected devices against various vulnerabilities and cyber threats. The AQUILA PRO AI supports the latest Wi-Fi standards, offering highspeed connections suitable for bandwidth-intensive activities such as streaming, gaming, and managing multiple smart home devices. The user-friendly interface easily monitor and control the network settings, potentially providing insights into connected devices and network health. D-Link AQUILA PRO AI is engineered for optimal coverage, utilizing a powerful antenna design and advanced technology... Continue on P-4

AUKEY Smartwatch: A Fusion of Style and Functionality

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HE SW-2 Ultra Smart Watch from Aukey is a feature-packed wearable that combines a sleek design with advanced functionality with a large 1.43” AMOLED display, high-accuracy health monitoring, up-to 14 days battery life, and convenient on-wrist controls, this smartwatch aims to provide a comprehensive user experience. You will no longer need to constantly look at your phone notifications, as you can conveniently view incoming

calls, messages, and app notifications right on your wrist. This feature ensures that you stay connected without interruptions with providing more other notable features such as superb IP68 water and dust resistance rating, music control and calling function, 10+ sport modes tracking, in addition to elegant alloy frame AUKEY SW2 Ultra Smart Watch impresses with its combination of style & functionality. Continue on P-4

Electronics | Mobile | Computer | Printer | Home Appliances | Accessories | Cameras


EDITORIAL

Dear Reader,

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s we enter a month centered around sustainability, with the UAE hosting COP28, it’s crucial for companies in our region to have the necessary data for profound reflection. Sustainability needs to be ingrained in core business strategies. Amid the widespread integration of AI, there’s a pressing need to reimagine business models, reinvent customer experiences, and redefine value creation. Technological revolutions are often met with uncertainty and resistance, and VAR magazine has been with you through these changes. The VAR team confidently asserts that the future looks incredibly promising. We recently featured the launch of transformative hardware like Apple Vision Pro and HTC Vive XR Elite, technologies that stand apart from anything we’ve seen before, indicating a future of more interactive technology with the pervasive influence of AI. In this issue, our covers showcase AUKEY and D-Link, both introducing innovative products this year. D-Link is making significant strides in AI to optimize network performance, particularly in homes with high data demands. Oppo has unveiled the N3, a groundbreaking triple-camera flip phone, while Sony is

We applaud Samsung’s dedication to both aesthetics and functionality. The sleek bezels and aluminum chassis contribute to its contemporary and refined appearance. The glass back not only enhances the premium feel but also facilitates wireless charging, a convenient feature frequently underestimated in tablets. There’s much more to explore in this issue, including something extraordinary from Dyson – air-purifying headphones delivering exceptional audio quality and more surprises! Filling these pages has been uproarious fun for VAR, and though the journey has not been easy, it’s been worthwhile. At VAR, we’re dedicated to presenting cutting-edge technology in each issue. Our exploration spans interviews, journal reflections, industry insights, and predictions, offering you a preview of the technologies set to shape our future. Your thoughts matter, and that’s why we eagerly await your feedback, as it holds immense value for us. Looking forward to hearing from you! Thank you!

featured with the Alpha 9 III camera, equipped with the world’s first full-frame global shutter image sensor. Discover the Samsung Galaxy Tab S9 Series in this edition.

2 | November 2023

Vivek Sharma Founder

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PRODUCT NEWS } Continue From P-1

AUKEY Wall Charger: Compact Wall Charger for Simultaneous Device Charging

AUKEY Power Bank: Unleash your Camping Adventures with Unmatched Power

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he PB-Y45 is all for camping enthusiasts seeking a reliable

power source on their outdoor expeditions, the AUKEY Power Bank is the ultimate companion, boasts an enormous capacity of 27,600mAh and a robust 140W output, this power bank provides an unrivaled power supply for all your camping needs. Comes with a detailed LCD display that indicates charging status and battery data, which enables

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he PA-B7S wall charger is the ultimate changer for those seeking a compact and powerful charging solu-

tion. With its 20% smaller and lighter design compared to stock chargers, Omnia II Technology has built-in advanced GaN 3rd generation technology, and the ability to generate 100W to charge up four devices simultaneously, including laptops. This charger streamlines your charging experience and eliminates cable clutter.

you to keep tracking the power levels at a glance. Whether you need to charge multiple smartphones, tablets, cameras, or even power-hungry devices like laptops, PB-Y45 power bank has you covered, due to Omnia II technology.

Say goodbye to lugging around bulky chargers and enjoy the convenience of a compact powerhouse.

Continue From P-1

AQUILA PRO AI Wi-Fi

Designed to Meet the Needs of Smart Homers

to extend wireless signals to precisely where they need to

reports. With the option to automatically turn Wi-Fi off during

go, AQUILA PRO AI reduces signal interference at the edge

the night, you can transform your internet habits and experi-

and expands coverage to a wider area. Extending Wi-Fi

ence deeper rest while simultaneously reducing your carbon

coverage has never been easy, build your own mesh sys-

footprint and saving money. This shift can have a positive

tem with AQUILA PRO AI and expand your Wi-Fi coverage

impact on both your health and the environment.

to every corner of your home, no matter the size or shape.

Life isn’t always easy, but at least your Wi-Fi can be. If

With this solution, you can ensure that every room enjoys

you’re struggling with poor Wi-Fi coverage and performance,

reliable internet.

it’s time to upgrade to a next-generation Mesh Wi-Fi system.

D-Link AQUILA PRO AI simplifies your life with the all

D-Link AQUILA PRO AI helps you enjoy an uninterrupted, fast,

in one App, Easily set up your network and manage it from

and reliable Wi-Fi experience. Experience the ultimate smart

anywhere using the AQUILA PRO AI App, which features an

home networking solution with D-Link AQUILA PRO AI, built

intuitive interface and an AI Assistant that helps monitor

with advanced AI-enabled capabilities for whole home fast

network performance and provides weekly network stability

and reliable Wi-Fi coverage.

4 | November 2023

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PRODUCT NEWS }

OPPO Find N3 Series Officially Launched O

PPO, the world’s leading smart device brand, today officially announced the highly anticipated launch of the Find N3 series in UAE. This series includes the Find N3 and Find N3 Flip, both delivering breakthrough experiences across imaging, design, and usability. These devices redefine the foldable experience, setting new standards for what customers can expect from their next smartphones. OPPO Find N3:

REDEFINING FOLDABLE ELEGANCE Unveiling a premium foldable design with a slim 5.8mm thickness and weighing just 239g in vegan leather, the OPPO Find N3 combines sleek aesthetics with user-friendly ergonomics, offering Sunlit Gold and Classic Black options.

PROFESSIONAL-GRADE IMAGING Introducing a revolutionary camera system, the Find N3 boasts three pro-grade cameras, including a 48MP ultra-wide camera with a 100% larger sensor, a periscope telephoto camera with 64MP resolution, and Hasselblad tuning for enhanced portrait photography.

VIVID SCREENS AND UNINTERRUPTED VIEWING The Find N3 features dual screens with a peak brightness of 2800 nits, offering an unparalleled viewing experience. With a 6.3” outer screen and a 7.8” unfolded screen, it seamlessly transitions from smartphone to tablet, ensuring flagship-level clarity.

DURABLE DESIGN AND SEAMLESS FUNCTIONALITY Built for durability, the Flexion Hinge withstands 1,000,000 folds, and

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the device is IPX4 splash-resistant. Operating on Android 13 with ColorOS 13.2, it guarantees long-term software updates and introduces the Global TaskBar for enhanced productivity.

PRIVACY-FIRST AND SUPERIOR PERFORMANCE Sound-Sealed Call technology ensures private conversations, and the Qualcomm Snapdragon 8 Gen 2 Mobile Platform offers a 35% improvement in performance. With a large 4805mAh battery and 67W SUPERVOOC™ fast charging, the Find N3 guarantees daylong power.

INNOVATIVE FLIP EXPERIENCE The Find N3 Flip introduces a groundbreaking triple-camera flip phone with a 50MP wide, 48MP ultra-wide, and 32MP 2x zoom equivalent telephoto camera system. Powered by the MediaTek Dimensity 9200, it features a substantial 4300mAh battery and 44W SUPERVOOC™ fast charging.

OPPO PREMIUM SERVICE Elevating customer care, OPPO offers a comprehensive two-year warranty, a 12-month Screen Protection Plan, Courier Send-In Service, free second-year battery replacement, and two free screen protective film replacements annually.

SETTING A NEW STANDARD Combining cutting-edge technology, premium design, and dedicated customer service, the OPPO Find N3 series redefines foldable devices, offering a two-in-one experience with elegance and innovation.

November 2023 | 5


PRODUCT NEWS }

Top Reasons to Choose HUAWEI FreeBuds Pro 3 T

here has never been a better time to buy a new pair of wireless earbuds. Do you know why? Huawei has just made a breakthrough in wireless audio. The recently launched premium wireless earphones, the HUAWEI FreeBuds Pro 3, bring new groundbreaking innovations in sound quality and several other improvements that make the overall experience stellar. One of the limiting factors in earbuds’ sound quality is their small size, which makes it challenging to fit speakers that produce high-fidelity sound. But the new FreeBuds Pro 3 solves that with its dual driver system. The call quality is another area that has seen a massive improvement, with the new earbuds offering a 2.5x improvement over its predecessor. Let’s take a closer look.

Unrivaled Audio Experience with Ultra Hearing Dual-driver System Immerse yourself in a captivating audio journey with the FreeBuds Pro 3, featuring an Ultra Hearing Dual-driver system for rich, distortion-free sound. From deep bass to high treble, experience music like never before.

Clear Voice Communication with Pure Voice 2.0 Technology Take your calls seriously with Pure Voice 2.0, incorporating a high-sensitivity bone conduction microphone. Positioned closer to the ear canal, the Voice Pickup Unit delivers 2.5 times better voice clarity, ensuring clear communication even in noisy environments.

Personalized Noise Cancellation with Intelligent ANC 3.0 The FreeBuds Pro 3 introduces Intelligent ANC 3.0, offering personalized noise cancellation with an adaptive algorithm. The trimic hybrid system and AI technology provide real-time noise cancellation tailored to your surroundings and wearing style.

Lightweight Comfort and Intuitive Control Weighing only 5.8g each, the earbuds are 5% lighter than the previous generation, providing lightweight comfort. New groove designs on the stems offer easy and intuitive control for a seamless user experience.

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Extended Battery Life for Uninterrupted Entertainment Enjoy long-lasting entertainment with up to 6.5 hours of playback (ANC off) or 4.5 hours (ANC on). The charging case extends the playback time to up to 31 hours (ANC off) or 22 hours (ANC on), ensuring uninterrupted enjoyment.

Effortless Multitasking with Dual Device Connections Seamlessly switch between devices with support for connections to two devices si-

multaneously. Whether you’re using Huawei devices, Android, iOS devices, PCs, or smartwatches, the FreeBuds Pro 3 adapts to your multitasking needs.

All-In-One Solution for Superior Sound and Comfort The FreeBuds Pro 3 offer an all-in-one solution with incredible sound quality, clear communication, intelligent noise cancellation, lightweight comfort, and extended battery life. Your perfect earbuds for 2023.

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November 2023 | 7


PRODUCT NEWS } Read-Only mode. The KP200C offers fast dual-channel performance on drives with 64GB-512GB capacities.

IRONKEY D500S:

Kingston IronKey Keypad 200 Series & IronKey D500S USB Flash Drive KINGSTON IRONKEY KEYPAD 200 SERIES: The Kingston IronKey Keypad 200 series comprises hardware-encrypted USB Type-A and USB Type-C drives with an alphanumeric keypad for easy PIN access. Featuring XTS-AES 256-bit hardware-based encryption, it is FIPS 140-3 Level 3 (Pending) certified for military-grade security. The circuitry is protected by epoxy, deterring tampering. The drive offers brute force password attack protection, BadUSB protection, and a polymer-coated keypad for fingerprint concealment. With a built-in rechargeable battery, the KP200 series provides flexible use across different platforms and operating systems. The Multi-PIN option allows Admin/User PIN setup, with Admin restoring a forgotten User PIN. The drive locks after

8 | November 2023

10 failed User login attempts, and brute force protection crypto-erases the drive if the Admin PIN is entered incorrectly 10 times, destroying data forever. The drive features two Read-Only modes – Global mode set by Admin and session-only mode set by User – protecting against malware on untrusted systems. Admin can load content and set Global

The Kingston IronKey D500S/SM USB flash drive offers military-grade security with FIPS 140-3 Level 3 (Pending) certification, meeting stringent government and military standards. It features XTS-AES 256-bit encryption, a rugged zinc casing for durability, and special epoxy protection against penetration attacks. The drive encrypts and decrypts data on the device, leaving no trace on the host system. As a cornerstone in Data Loss Protection (DLP) practices, the D500S ensures compliance with regulations like GDPR, HIPAA, SOX, and CCPA. It includes features such as digitally signed firmware, protection against BadUSB malware, and brute force attack prevention, with crypto-erase functionality if password retries exceed limits. The D500S supports multi-password options, including Admin, User, and OneTime Recovery passwords. It provides traditional Complex password or Passphrase mode, with an industry-first Dual Hidden Partition option for secure Admin and User partitions. The drive allows Crypto-Erase for data destruction and reset and incorporates user-friendly features like password display, a virtual keyboard, and two levels of Read-Only modes.

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PRODUCT NEWS }

HONOR to Launch the Highly Anticipated HONOR Magic V2 Soon in the UAE Market

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he global technology brand, HONOR, announces its plans to launch HONOR Magic V2 in the UAE market, marking a significant leap in foldable device technology. Pioneering advancements in design, display, and performance, HONOR Magic V2 is poised to set new benchmarks in the industry. Weighing just 231g and folding to a sleek 9.9mm, it epitomizes the perfect blend of portability and style. Significantly, the Magic V2 breaks the norm with its impressive 5000mAh battery, marking a groundbreaking achievement in the realm of foldable devices.

HONOR Super-light Titanium Hinge: A Groundbreaking First in the Industry Materials HONOR introduces aerospace-grade titanium alloy in the hinge cover of the foldable smartphone, marking an industry first. This material, known for its trifecta of ultra-lightness, ultra-toughness, and ultra-corrosion-resistance, surpasses aluminum in weight and steel in strength. Verified by extensive tests, the titanium alloy exhibits 150% higher strength than aluminum alloy, making it an ideal choice for a lightweight foldable smartphone. Additionally, its higher melting point of 1650°C, compared to conventional materials like aluminum alloys with 650°C, emphasizes the unparalleled strength of HONOR’s improved hinge. The HONOR Magic V2 introduces a significantly improved hinge support structure over its predecessor. The redesign boasts a 75% reduction in thickness and a 47% reduction in the depth of fold marks on the inner screen. An advanced “brake caliper” damping structure, with seven sets of cams, enhances stability and provides a

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smooth opening and closing experience. This hinge enables a free hovering experience at various angles, supporting features like hover photography, movie viewing, and conferencing. A notable breakthrough is HONOR’s self-developed micro lock, a connective component made of proprietary steel. Despite its minuscule size, equivalent to a grain of rice and 20 to 100 times smaller than its predecessors, this component plays a crucial role in preventing screen misalignment and creases. It ensures optimal performance in the pursuit of absolute thinness. Even inconspicuous components like screws have been innovated upon. Custom short screws inside the Titanium Alloy Hinge minimize height without compromising robustness. HONOR’s proprietary micro lock, applied to hinge components’ connections, represents a breakthrough

in craftsmanship. The fusion of ultra-precise manufacturing techniques and robust materials effectively mitigates fold marks resulting from screen misalignments. Additionally, the custom high-precision nuts - the industry’s most accurate and compact nuts (0.75 x 2.9mm) - offer a one-of-a-kind fastening solution for securing hinge components. This innovative fastening structure outperforms conventional nuts, optimizing space utilization within the device. In terms of architecture, HONOR addresses challenges in fitting large batteries into thin and light folding screen mobile phones. The adoption of a groundbreaking “three-in-one” display driver component replaces the traditional “three-layer stacked” screen driver architecture. This change creates additional internal space, allowing HONOR to fit a substantial 5000mAh Silicon-carbon Battery within the slim and lightweight body of the HONOR Magic V2.

November 2023 | 9


ICT AWARDS 2023 }

16TH EDITION OF

ICT CHAMPION AWARDS

Ramessh Ramakrishnann Chief Information Officer

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Epson, Zurich Insurance, and Sony. These experts illuminated various facets of AI, Technology, and Innovation, drawing from their extensive experience gained through years of dedication to these renowned organizations. ICT Champion Awards opened its nomination portal online for a full month, allowing companies to showcase their excellence and nominate themselves. The selection process involved three distinct phases: nominations from clients and consumers, a meticulous evaluation by our editorial team, and the discerning judgment of three jury members, each boasting over three decades of experience as pioneers in the ICT industry. During this momentous event, Mohd

Adil Siddiqui, Head of Media, proudly unveiled our newly launched website, integratormedia.com. In his words, “Milestones are the markers of our journey, and ICT Champion Awards has been a beacon of excellence for 16 remarkable years. In every award given, we glimpse the future of ICT, and it’s a future worth celebrating.” Once again, The Integrator Media has upheld its legacy of presenting the most profound and meticulously considered ICT awards, where success and achievements never go unnoticed. The 16th edition of the ICT Champion Awards stands as a testament to our unwavering dedication to the ever-evolving world of information and communication technology.

CT Champion Awards, a hallmark of The Integrator Media, reached a remarkable milestone with its 16th edition, held on the 12th of October 2023. Each year, The Integrator Media proudly acknowledges and celebrates the tireless efforts of leaders in the ICT industry. This year, 32 coveted categories recognized the exceptional accomplishments of champions and leading companies. In our continuous pursuit of making the event captivating and enlightening for our attendees, this year marked a significant milestone. We hosted a captivating panel discussion and a thought-provoking fireside chat with esteemed representatives from

10 | November 2023

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PRODUCT REVIEW

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Exploring Samsung Galaxy Tab S9 Series WHAT’S IN THE BOX: • • • •

Fast Charger USB Type-C cable S Pen User manual

DESIGN: The Galaxy Tab S9 Series showcases Samsung’s commitment to aesthetics and functionality. The slim bezels and the aluminum chassis give it a modern and sophisticated look. The glass back not only adds to the premium feel but also enables wireless charging, a convenient feature often overlooked in tablets.

FEATURES AND SPECIFICATIONS: • • • •

PROS

CONS

Impressive Display

High Price Tag

Powerful Performance

Limited App Optimization

Includes a good stylus and microSD card slot

Average Battery life

Premium Build Quality

• • • • • •

Storage : 128GB, 256GB (expandable with microSD) CPU: Qualcomm Snapdragon 8 Gen 2 for Galaxy Memory: 8GB, 12GB Operating System: Android 13, One UI 5.1 Battery: 8,400mAh Ports: USB-C Measurements: 165.8 x 254.3 x 5.9mm Colors: Beige, Graphite Weight: 498g SoC: Qualcomm Snapdragon 8 Gen 2

VERDICT: OVERVIEW OF THE PRODUCT: The Samsung Galaxy Tab S9 Series is a remarkable addition to the tablet market in the UAE, seamlessly blending cutting-edge technology with sleek design. Aimed at those who demand high performance and versatility, this tablet series promises to redefine your digital experience. All three models under the Series - Galaxy Tab S9,

S9+ and S9 Ultra come equipped with a Dynamic AMOLED 2X display ensuring epic viewing and entertainment experiences with the power of Qualcomm Snapdragon 8 Gen 2 for Galaxy and an in-box, IP68-rated S Pen helping users bring their ideas to life. It is also the first Galaxy Tab S Series to earn an IP68 rating, enabling users to follow their inspiration, both indoors and out.

The Samsung Galaxy Tab S9 Series is a flagship tablet that excels in almost every aspect. From its stunning display and powerful performance to the S Pen integration and premium design, it caters to users who demand the best. While the high price may be a deterrent for some, those looking for a top-of-the-line tablet with unparalleled features will find the Tab S9 Series to be a worthy investment.

Unveiling the Features: Huawei Nova Y91 Smartphone EXQUISITE STARRY CIRCLE DESIGN Stand out with the iconic Starry Circle aesthetic, showcasing a sleek and futuristic look. The symmetrical axis design makes the HUAWEI nova Y91 a true showstopper. LARGE 7000MAH SUPER BATTERY Enjoy extended battery life with a dual-cell design, keeping the device lightweight. The 22.5W HUAWEI SuperCharge ensures quick and safe charging.

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VAST AND IMMERSIVE 6.95” DISPLAY Dive into a superior visual experience with the expansive HUAWEI FullView Display. Thin bezels enhance the phone’s aesthetic appeal and provide a lightweight feel. 50MP AI DUAL CAMERA Capture stunning low-light photos with the 50MP primary rear camera and Super Night 2.0 mode. The 8MP front camera supports portrait segmentation and AI Beauty 5.1 for natural selfies.

November 2023 | 11


PRODUCT REVIEW

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Laptop: ASUS VivoBook 15 DISPLAY: Showcasing a 15.6-Inch FHD (1920 x 1080) 16:9 Anti-Glare LED Backlit Display. Enjoy visual clarity with 200 nits brightness, and a wide NTSC color coverage of 45%. The Screen-to-Body Ratio reaches an impressive 83%.

OPERATING SYSTEM: Pre-installed with Windows 10 for a seamless user experience.

CONNECTIVITY: Effortless wireless connectivity with Wi-Fi 5 (802.11ac) and Bluetooth 4.1 (Dual Band) 1x1.

KEYBOARD: Featuring a comfortable Chiclet Keyboard with Num-Key functionality. The 1.4mm Key-Travel ensures responsive typing.

AUDIO:

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sus seamlessly integrates premium design elements from its distinguished ZenBook line into the VivoBook 15, resulting in a remarkable aesthetic. The VivoBook 15 X515JA BQ322WS Slate Grey textured finish, harmoniously contrasted by the silver metallic Asus logo centered on the lid, exemplifies an appealing visual balance. Despite tactile and visual cues that might hint at its plastic construction, notably through the plain black plastic base, this illusion of sophistication remains intact even when the laptop is placed on a surface. Within the laptop’s interior, the same refined finish observed on the lid is extended, creating a cohesive design language. The trackpad, thoughtfully color-matched and equipped with an integrated fingerprint sensor, exemplifies this attention to detail. Opening the Slate Grey lid reveals the ingenious ErgoLift Hinge, subtly elevating the keyboard deck to provide an enhanced typing experience. In contrast, the keyboard diverges from this aesthetic with a standard black design. Particularly noteworthy is the area encircling the keyboard, which introduces a subtle textural variation characterized by slight indentations and a discreet recess, strategically positioned to prevent

12 | November 2023

contact with the closed display. The NanoEdge Display, in line with its name, showcases minimal bezels on both sides, enhancing the immersive visual experience. However, the extension of this feature to encompass the top bezel would undoubtedly elevate the overall design even further.

PROCESSOR:

Enhanced audio quality through SonicMaster and Audio by ICEpower technologies. Built-in Speaker and Microphone, complete with Cortana Support.

WEBCAM: A VGA Camera is integrated, offering convenience for video calls. (Privacy Shutter not included).

PORTS & CONNECTORS:

Powered by the Intel Core i5-1035G1 Processor, clocked at 1.0 GHz (with 6M Cache, up to 3.6 GHz, 4 Cores).

A versatile array including 1x USB 3.2 Gen 1 Type-A, 1x USB 3.2 Gen 1 Type-C, 2x USB 2.0 Type-A, 1x HDMI 1.4, 1x 3.5mm Combo Audio Jack, 1x DC-In, and a Micro SD Card Reader.

MEMORY:

COLOR:

Equipped with 8GB DDR4 Onboard RAM, providing smooth multitasking capabilities. An additional RAM slot is available for further expansion.

Dressed in a stylish Slate Grey hue.

STORAGE: Boasting a substantial 512GB M.2 NVMe PCIe 3.0 SSD for swift data access. An extra Hard Disk slot ensures expandable storage options.

GRAPHICS: Enhanced by Intel UHD Graphics for immersive visuals and graphics performance.

WEIGHT: Designed for portability with a lightweight form factor, weighing 1.80 Kg (3.97 Lbs). Customers have expressed satisfaction with ASUS notebooks due to their commendable performance, extensive features, and favorable price-performance ratio. Nevertheless, akin to any brand, there are occasional reports of issues such as overheating, driver compatibility, or concerns regarding build quality.

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PRODUCT NEWS }

Your All-in-One Solution for Ultimate Connectivity and Productivity!

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xperience the perfect blend of performance, connectivity, and convenience with the TOUCHMATE 10.1-inch Octa Core 4G Calling Tablet. This dynamic device is designed to cater to your business, learning, and entertainment needs, ensuring you’re always connected and ready for action.

Key Features: High-Performance Octa Core CPU: Equipped with a fast octa-core CPU, this tablet delivers lightning-fast performance, making multitasking a breeze. Whether you’re working on tasks, streaming content, or attending virtual meetings, it won’t disappoint.

Detachable Keyboard Cover & Trackpad: Transform your tablet into a full-fledged productivity tool with the detachable keyboard cover and integrated trackpad. It’s perfect for typing, navigating, and getting work done efficiently. 4GB RAM and 128GB Storage: With 4GB of RAM and 128GB of storage (Expandable unto 256GB by Micro SD Card), you have the power and space to handle your documents, apps, media, and more. High-Resolution Cameras: Capture clear photos and engage in high-quality video calls with an 8-megapixel front camera and a 13-megapixel rear camera. Whether it’s for work or personal use, you can rely on this

tablet’s camera capabilities. 4G LTE Connectivity: Stay connected at all times with built-in 4G LTE support. No matter where you are, you can access the internet, making it an excellent choice for professionals on the move and students attending online classes. Dual-Band Wi-Fi: Enjoy the benefits of dual-band Wi-Fi for high-speed internet access when within Wi-Fi coverage areas. Latest Android OS: Keep up with the latest technology trends and enjoy enhanced security and features offered by the Latest Android operating system. Productivity and Learning: The tablet comes preloaded with MS Office apps, making it easy to handle business tasks, create documents, and engage in collaborative work. For students and educators, it’s a fantastic platform for learning, with access to various educational resources.

Why Choose TOUCHMATE 10.1-inch Tablet? 2-in-1: With Detachable Keyboard this product performs like a laptop with the mobility of a Tablet Sleek Design: The tablet’s sleek design makes it light weight & Easy to carry. Extended Battery Life: The tablet’s robust 7000mAh battery keeps you connected and productive for long hours. Elevate your digital experiences – choose TOUCHMATE for the perfect blend of business, education, and entertainment in one sleek and always-connected package!

TOUCHMATE’s Latest Bluetooth Calling Smart Watch with Fitness Tracking and Customization

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OUCHMATE offers a wide range of stylish and modern smart watches that are designed with the latest technology. These wearable devices are packed with digital and smart features, such as notifications, fitness tracking, and app connectivity with your smartphone. TOUCHMATE Latest Round 1.52” Bluetooth Calling Smart watch with IPS Screen. This wearable device supports Bluetooth Calling functions which also allows you to answer, make, and receive phone calls directly from your watch. It’s a convenient and efficient way to stay connected on the go.

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In addition to its calling capabilities, this smart watch offers a plethora of features. You can receive notifications from popular apps like WhatsApp, Messages, Emails, Instagram, and Facebook, keeping you always updated. The fitness tracking feature is also impressive, as it can track various activities such as walking, running, cycling, basketball, and table tennis. It even includes reminder functions to help you stay organized and on top of your daily tasks, such as setting alarms for important events or reminding you to drink water and take medicine.

November 2023 | 13


PRODUCT NEWS }

Sony MEA Releases Alpha 9 III; World’s First Full-Frame Camera with Global Shutter N

ext Generation Alpha 9 III captures all decisive moments with up to 120 frames per second high-speed shooting, distortion-free and blackout-free images, flash sync at all shooting speeds and much, much more. Sony Middle East and Africa today introduced the groundbreaking new Alpha 9 III camera equipped with the world’s first1 full-frame global shutter image sensor. The impressive new global shutter fullframe image sensor enables the camera to shoot at burst speeds at up to 120 fps with no distortion or camera blackout. By combining this innovative sensor with Sony’s most advanced AF system to date – boasting AI autofocus with up to 120 times AF/ AE focus calculations per second – as well as the ability to sync flash at all shooting speeds, the Alpha 9 III opens a new world of possibilities for professional photographers to capture that decisive moment.

FEATURES OF THE ALPHA 9 III The Alpha 9 III introduces the world’s

14 | November 2023

first global shutter image sensor for exceptional still image performance. With 24.6MP, blackout-free continuous shooting at 120 fps, and advanced autofocus, it captures decisive moments with precision. The camera features 8.0 stops of 5-axis image stabilization and a maximum shutter speed of 1/80000s. In video, it records 4K 120p without cropping and supports the S-Cinetone process for cinematic quality. Enhanced ergonomics, a 4-axis LCD, and a 9.44 million-dot OLED viewfinder offer professional operability. The camera ensures a high-speed workflow with features like image filtering during playback and FTP data transfer. With improved grip design and a dedicated microphone for voice memos, the Alpha 9 III prioritizes comfort and audio clarity. It supports multiple recording options with CFexpress Type A and SD cards, enabling versatile usage. Ongoing updates, including breathing correction and C2PA format support, affirm Sony’s commitment to meeting professional demands.

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NEWS }

Dell Technologies and Hugging Face to Simplify Generative AI with On-Premises IT

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ell Technologies and Hugging Face are collaborating to make it easy for enterprises to create, fine-tune and implement their own open-source generative AI (GenAI) models with the Hugging Face community on industry-leading Dell infrastructure products and services. The companies will create a new Dell portal on the Hugging Face

platform to offer simplified on-premises deployment of customized large language models (LLM) on the industry’s top selling infrastructure technology portfolio. Hugging Face’s Dell portal will include custom, dedicated containers and scripts to help users easily and securely deploy open-source models available on Hugging Face with Dell servers and data storage systems. Over time, the portal will release updated containers with optimized models for Dell infrastructure, offering improvement in performance and support for new GenAI use cases and models. “Dell Technologies’ GenAI capabilities, combined with Hugging Face’s collection of datasets and libraries, offer users the freedom of open-source GenAI models with the peace of mind of on-premises data security and reliability,” said Jeff Boudreau, chief AI officer, Dell Technologies. “This collaboration translates into enterprises being able to modernize faster by more simply deploying customized GenAI models powered by trusted Dell infrastructure.” “We are incredibly excited to partner with Dell Technologies to make open-source AI easy to use for enterprises within their on-premises infrastructure,” said Jeff Boudier, head of Product and Growth, Hugging Face. “This collaboration will empower companies to build their own AI systems leveraging the incredible innovations of the open source community, while benefiting from the security, compliance and performance of Dell systems.”

Powering the Future: 13th Gen Intel Core i9-13900KS for Gamers and Creators

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et’s look at what Intel 13th Gen Intel® Core i9-13900KS has to offer? They claim to be the world’s fastest desktop processor, delivering up to 6.0 gigahertz (GHz) max turbo frequency out of the box. It provides world-class gaming and creating experiences for desktop enthusiasts. The processor represents a major milestone in the PC industry – bringing faster speeds than before to enthusiast desktop users. In addition to 24 cores, it delivers up to 6.0 GHz max turbo frequency and 36MB Intel Smart Cache for incredible performance in gaming and content creation workloads.

36MB Intel Smart Cache and a total of 20 PCIe lanes (16 PCIe 5.0 and four PCIe 4.0 lanes). • Up to DDR5 5600 MT/s and DDR4 3200 MT/s support. • Compatible with Z790 and Z690 motherboards, with the latest BIOS recommended for the best gaming and content creation experience. The i9-13900KS processor allows gamers and enthusiasts to take performance to the next level.

Key features and capabilities of the i9-13900KS include: •

Up to 6.0 GHz max turbo frequency with Intel Thermal Velocity Boost – the first CPU in the PC industry to reach 6.0 GHz without overclocking. Intel® Adaptive Boost Technology for improved gaming performance by opportunistically allowing higher multicore turbo frequencies. 24 cores (eight Performance-cores and 16 Efficient-cores), 32 threads, 150W processor base power,

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November 2023 | 15


PRODUCT NEWS }

Fujifilm Introduces Instax Square SQ40

Reviewing the Eco-Friendly Innovation that Meets Premium Performance: Nokia X30 5G Smartphone

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ujifilm Middle East launched “INSTAX SQUARE SQ40” (SQ40). A new addition to the INSTAX series of instant cameras compatible with square format films, allowing users to enjoy on-the-spot photo printing. The SQ40 is an analog instant camera that sports a premium and classical leather-look design, focusing on a texture that fits comfortably in the hand. It runs on plain operations to produce square-format prints with ease. The INSTAX series has been affectionately called “Cheki” in Japan since its initial launch in 1998. The series has gained popularity for its ability to not only print and preserve a precious moment right on the spot but also as a new tool for users to communicate their emotions. Offered in this series are card-sized “mini format” prints, “square format” prints, and double-card-sized “wide format” prints to expand the range of photographic expressions. Square format film can cover a wider range of photographic scenes and is suitable for group shots and landscape photos. It can capture the subject with the background and atmosphere of the scene, expanding the user’s pallet of photographic expressions. The Square format film is well-liked across countries and generations because they offer the advantage of taking pictures with 1:1 aspect ratio and arranging the creative composition, square format films are able to turn casual scenes into the artistic work of photography. The camera features the “Automatic Exposure” function, which achieves optimum exposure for a given scene by simply turning the lens barrel to turn on the camera, pointing the camera at the subject and pressing the shutter button. Users can also switch to the Selfie Mode for taking selfies and close-ups by simply rotating the lens barrel to turn the camera on and rotating the barrel again in the same direction. Such simple operations are all that are needed to bring joy to photography. Fujifilm will continue to expand the world of the “INSTAX” instant photo system that allows people to enjoy on-the-spot photo printing.

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okia X30 5G is built with a 100% recycled aluminium frame and a 65% recycled plastic back, making it our most eco-friendly smartphone, right down to the box. Using 100% FSC-certified and 94% recycled paper box at a reduced packaging size saves on transportation CO2 emissions, made possible by removing the charger to tackle e-waste. With zero compromise on the phone’s performance, Nokia X30 5G comes with premium features including our best photo experience to date. The 50MP PureView camera uses Optical Image Stabilization (OIS) and AI to capture stunning ultra-wide angle and vibrant night time shots. The camera is protected by scratch-resistant Corning Gorilla Glass with DX+ that lets 98% of all light reach the large sensor and content is brought to life on the 6.43” PureDisplay with bright colors and smooth viewing. Unveiling the Nokia X30 5G sparks a sense of confidence. Displayed within is a capacious 6.4-inch panel, standing as one of the grandest in its cost category. The phone’s exterior radiates a palette of either bluish-grey or greyish-white aluminum, exuding an air of exclusivity that captivates. Ingeniously tucked within the screen, the selfie camera resides in a modest circular incision, while a concealed fingerprint sensor lies beneath the display. Flipping the device over, a duet of cameras and an accompanying LED flash come into view.

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PRODUCT NEWS }

Elevate Gifting Experience with Dyson’s Advanced Technologies!

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ith just a couple of months remaining before 2023 concludes, the gift of Dyson’s cutting-edge hair styling and advanced

audio technologies, bound to make a loved one’s day. This year, the brand shares a curated list of its latest innovations, designed to addressing the challenges of urban noise pollution and help create salon-worthy looks from the comfort of home.

BLUE BLUSH Dyson unveiled the limited-edition Blue Blush colourway, exclusive across its hair care range for the 2023 gifting period. An electrifying ultra blue contrasts with a pastel blush pink, finished in ultra-matte, marking an exploration of colour and material innovation by Dyson’s Colour, Materials, and Finishes (CMF) designers and engineers.

CERAMIC POP Shoppers who prefer a bolder, brighter look to their hair styling tools will love the mermaid-inspired Ceramic Pop colourway of Dyson’s hair care, where a satin finish marries shades of ocean blue, coral red, and pink.

DYSON ZONE AIR-PURIFYING HEADPHONES The ground-breaking Dyson Zone air-purifying headphones provide a pure, immersive listening experience. Designed for music enthusiasts, the Dyson Zone confronts the issues of city noise while delivering an exceptional audio experience. Elevate a loved one’s listening experience to unparalleled levels of comfort and air purity.

Soundcore Space One: Immersive Hi-Res Audio The Soundcore Motion X600, a portable high-fidelity speaker, is a masterpiece offering a surround sound experience. With 5 drivers, 5 amplifiers, 50W of power, LDAC Codec, and 15 hours of playtime, it redefines sound quality. The Soundcore Motion X600 has debuted in the UAE market, with plans to introduce more from the High-Res Motion series. Soundcore Space One Headphones Features: • Immersive auditory experience • Advanced noise-cancelling technology • 98% ambient noise reduction • Hi-Res Audio with LDAC support • Up to 55 hours of playtime

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he Soundcore Space One headphones provide an immersive auditory experience. Featuring advanced noise-cancelling technology and a comfortable design with 98% ambient noise reduction, these headphones offer Hi-Res Audio with LDAC support for detailed listening. They provide up to 55 hours of playtime and will be available in the UAE market by the end of October 2023.

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Soundcore Motion X600 Speaker Features: • High-fidelity sound • Surround sound experience • 5 drivers and 5 amplifiers • 50W of power • LDAC Codec support • 15 hours of playtime

November 2023 | 17


PRODUCT NEWS }

Hytera Launches On-demand LTE Mesh Device for Critical Missions

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ytera Communications, a leading global provider of professional communications technologies and solutions, has recently released its latest version of broadband mesh portable device E-mesh580P, engineered to offer robust link of voice, data, and video for on-site taskforces and the command center in challenging environments devoid of access to communica-

tions infrastructure. Its versatility, usability, and portability make it an ideal on-demand communication system for critical missions of Public Protection and Disaster Relief (PPDR) agencies. Requiring no backbone infrastructure, E-mesh580P can be rapidly deployed to establish a reliable network in absence of the public network. It boasts an impressive

networking capability that ranges from high throughput to stable transmission links, from relay to flexible network topologies. Leveraging 4G LTE and 5G NR technologies, E-mesh580P can form up to 32 nodes and a peer-to-peer wide-coverage network without a core node to achieve long-distance connectivity and blind area coverage. E-mesh580P links to video equipment or dual-mode rugged radios with wired or wireless connection. It enables rescue professionals to transmit audio and video multimedia data to the command office in real time, which is vital for dealing with disasters such as wildfires, floods, and earthquakes, which usually cause damage to the power grid and communications infrastructures; the mesh devices can be a lifeline for rescue teams in this case. E-mesh580P offers unparalleled usability with its compact and lightweight design. The device can be backpacked or easily installed on a vehicle and allows users to quickly get vital information through the OLED display, LED indicator, or beep alert. The group voice call services enable team members to stay connected on the scene for better collaboration during deployment. Whether in MIMO, Conventional, or Carrier Aggregation modes, E-mesh580P has a strong anti-interference capability to cope with different electromagnetic environments. Therefore, it delivers reliable connectivity regardless of the location and environment.

AMAZFIT BIP 5: A Quick Overview

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ntroducing the eagerly anticipated global launch of Amazfit Bip 5 – a true marvel in smart wearables brought to you by the trailblazing health technology company, Zepp Health, and proudly part of the acclaimed Amazfit family. Prepare to embark on a journey of amplified possibilities, as the allnew Amazfit Bip 5 sweeps onto the world stage. Set to grace the vibrant landscape of the United Ar-ab Emirates, this cutting-edge marvel will be seamlessly available through the ex-tensive retail partner network of our exclusive distribution collaborator, EROS Group.

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WHAT’S NEW: • •

An ultra-large 1.91” high-resolution LCD touchscreen, and a wide selection of over 70 watch faces. The Zepp OS 2.0 provides access to a rich ecosystem of 70+ apps, including 30+ mini games.

Bluetooth phone calls are supported, via the built-in microphone and speaker. Smart daily life features such as the Amazon Alexa online voice assistant, Morn-ing Updates, and more. More intelligent health and fitness features, like 24-hour blood-oxygen monitor-ing, twice as many sports modes as the previous generation, auto-detection of seven sports movements, and the PeakBeats workout status algorithm.

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November 2023 | 19



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