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VAR Magazine

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www.VARonline.com

June 2023 | Issue 246

SONY INTRODUCES THE LATEST ADDITION, THE HXC-FZ90, TO ITS STREAMLINED 4K LIVE PRODUCTION LINEUP

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ony Middle East and Africa announced exciting news regarding their live production system camera. This new offering is specifically designed to cater to the needs of broadcasters and event production companies in the region, providing them with an affordable yet high-quality solution for their 4K-ready production requirements. By offering a budget-friendly option without compromising on quality, Sony intends to empower broadcasters and event production companies to deliver exceptional content in stunning 4K resolution. “There has been a significant rise in the number of 4K compatible devices available in the Middle Eastern and African markets. The increase in customer demand for the ability to fully immerse oneself in the incredible space of 4K video is what is driving this expansion. Moreover, businesses are now actively looking for adaptive solutions to transition between production formats, such as 4K, HD, and HDR. Despite their current emphasis on creating the majority of their projects in HD, they understand how crucial it is to prepare their business for the future. They strive to promptly fulfill requests that include 4K or HDR components, displaying their capacity to change to meet fluctuating consumer expectations”, Continue on P-4

APPLE INTRODUCES VISION PRO: A NEW ERA OF DIGITAL INTERACTION

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pple has introduced Apple Vision Pro, an innovative spatial computer that seamlessly merges digital content with the physical world, while enabling users to remain engaged and connected with others. It will be launched in the year 2024. Vision Pro offers a limitless canvas for apps, surpassing the boundaries of conventional displays. It introduces a fully three-dimensional user interface that can be controlled using natural and intuitive inputs such as the user’s eyes, hands, and voice. Powered by visionOS, the world’s first spatial operating system, Vision Pro enables users to interact with digital content in a manner that feels physically present in their environment. Have a look at what’s new that the headset has to offer:

ENTERTAINMENT Vision Pro has the ability to convert any room into a personal theater, providing individuals with the opportunity to enlarge Continue on P-6

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