VAR Magazine

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August 2023 | Issue 248

HUAWEI P60 PRO: A FUSION OF INNOVATION AND FUNCTIONALITY

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he HUAWEI P60 Pro embodies Huawei’s dedication to innovation, fusing revolutionary XMAGE imaging, Rococo Pearl design, and premium hardware. Beyond a phone, it’s a blend of aesthetics and function, promising an outstanding user journey. The device redefines mobile experiences with a fresh approach via the intelligent EMUI, seamlessly utilizing Huawei Mobile Services (HMS) and AppGallery for a connected encounter.

HMS encompasses a suite of features, including AppGallery, Petal Maps, Petal Search, Huawei Video, Music, Reader, Assistant Today, Themes, Mobile Cloud, and Huawei Browser. This ecosystem rivals third-party apps, prioritizing security and personalization for users.

AppGallery, a standout in HMS, clinched ‘Best Alternative App Store of the Year’ at MGA 2023, celebrating its commitment

to users and developers. It offers a broad spectrum of apps - entertainment, utility, business - and fosters innovation.

The HUAWEI P60 Pro’s hallmark is the

marriage of top-tier hardware and software.

AppGallery, Huawei’s app platform, is a testament,...

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DYSON’S NEWEST FLOORCARE TECHNOLOGIES IN THE MIDDLE EAST

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yson, renowned for its revolutionary advancements in floorcare technology, is once again setting a new stand-

ard in the vacuum cleaner industry with its latest offerings.

As we transition into a new season, Dyson introduces three groundbreaking products in the Middle East, each equipped with advanced software and intelligence to achieve unparalleled cleaning performance.

Dyson’s dedication to research and innovation is evident through its in-house team of microbiologists who have spent nearly two decades studying real-world dust and allergens.

This research informs Dyson engineers in developing vacuum cleaner technologies that address real-world cleaning challenges. A recent Global Dust Study by Dyson highlighted that despite a decrease in regular cleaning schedules,...

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Electronics | Mobile | Computer | Printer | Home Appliances | Accessories | Cameras

EDITORIAL Dear Reader,

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elcome to the 248th issue of VAR magazine! For those reading for the first time, a warm welcome!

As we step into the month of Virgo, we are thrilled to delve

into the world of technological products that will not only shape our future but also revolutionize the way we live. This issue is

Turn to page 5 to discover BeanBurds, the UAE’s premier online platform for coffee enthusiasts. We proudly present the exclusive Middle East debut of the internationally acclaimed and top-selling product, the Barisieur by Joy Resolve.

As you flip through the following pages, you’ll find more

packed with captivating content spanning smartphones, laptops,

phones and products from renowned brands such as Nokia,

tablets, cameras, watches, gaming stations, and even a coffee

Beko, Canon, Oppo, Anker, Amazfit, Sony, Samsung, Commscope,

machine. Presenting a diverse array of life-changing technol-

Asus, Realme, Hisense, Geforce, and Kingston!

ogies has become the hallmark of VAR magazine. Our focus

If these brands were to join forces for a “Tech-Olympics”

isn’t solely on cutting-edge technology; it’s about highlighting

event, we could witness the ultimate showdown to determine

technologies that have the potential to enhance our lives and

the technological champion. Imagining Sony and Samsung in a

simplify daily routines.

gaming competition is exhilarating! Such an event would offer a

We reaffirm our dedication to bringing our readers the latest and most exciting trends from the technology sphere. We are committed to giving emerging companies a platform to explore and establish their presence in the market.

playful yet insightful demonstration of the diverse technological prowess of these brands.

In any case, we hope this issue encourages you to think creatively and embrace the promising future of technology with

The cover story of this edition spotlights two prominent

an open heart. Our work continues through interviews, journal

names: Huawei and Dyson. Huawei has been making remarkable

jottings, hearsay, and predictive insights, providing you with a

strides, and we dive into the features of their latest smartphones,

glimpse into the technologies that will shape our future. We ea-

the P60 Pro and the Nova Y91. Additionally, we uncover Dyson’s

gerly anticipate bringing you even more exciting content in the

groundbreaking advancements in floorcare technology, setting

upcoming months!

new standards in the vacuum cleaner industry.

2 | August 2023

Vivek Sharma Founder

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NEWS } HUAWEI Continue From P-1

HUAWEI P60 Pro: A Fusion of Innovation and Functionality serving 580 million monthly active users worldwide, including growth outside China. With 18 app categories, from news to gaming, it offers diverse experiences. It employs the Volt Algorithm to suggest suitable options and boasts App Finder for exploration.

HMS enhances entertainment through partnerships. Huawei Video provides a library of free content from Dailymotion and H+. Music, via global and regional collaborations, offers a rich selection.

Huawei Mobile Cloud is key for secure data storage. It backs up 18 data formats, ensuring protection. Quick App within AppGallery provides instant access to apps without installation, saving storage.

Security is paramount in HMS. AppGallery follows global privacy regulations, holds certifications, and enforces real-name authentication. The four-layered authentication system screens apps for security issues and detects malicious behavior.

Cloud storage secures critical data, with Find My Phone aiding device location.

Yes, the HUAWEI P60 Pro is a versatile device.

Suited for students, professionals, and service workers, its cutting-edge hardware complements the innovative HMS framework - AppGallery, Huawei Video, Music, Cloud, etc. - placing users at the forefront of the digital era.

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Dyson’s Newest Floorcare Technologies in the Middle East consumers still spend a significant amount of time vacuuming their homes.

Key features of the Dyson Gen5detect include an energy-dense battery offering 70 minutes of runtime, a Fluffy Optic cleaner head that reveals hidden dust particles with increased brightness, and a redesigned user interface that provides real-time cleaning feedback. The UI employs a piezo sensor for acoustic particle sensing, and the LCD screen displays particle volume in real-time, guiding users through effective cleaning sessions. The lineup of new technologies includes: Dyson Gen5detect: The most powerful cord-free vacuum from Dyson, featuring fifth generation Hyperdymium motor technology that operates at a remarkable 135,000 rpm Dyson Submarine: Dyson’s first wet vacuum cleaner, this innovation comes with the Submarine wet roller head.

Dyson Humdinger: Representing Dyson’s lightest cordless handheld vacuum, the Humdinger offers convenience and portability.

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Anker 521 Charger 40W Nano Pro Black

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Barisieur from BeanBurds Your Coffee & Tea Harmony

fficient and Swift Charging: Immerse yourself in the capabilities

of the Anker Nano Pro, a formidable 40W charger that empowers your devices with rapid replenishment.

Connect to either of the USB-C ports to witness the full-speed revitalization of your MacBook Air. Simultaneous Empowerment: Witness a symphony of energy infusion as the iPhone 13 and your iPad harmoniously bask in the quickening embrace of the Nano Pro. With both devices charged simultaneously, you can relish the full-speed recharge they deserve.

Safety Elevated: Elevate your charging experience with the enriched security provided by the ActiveShield safety system. Dynamic Temperature Sensor vigilantly oversees temperature fluctuations, while the Power Tuner Chip vigilantly orchestrates power output adjustments to safeguard your cherished device.

Tailored Velocity, Personalized Elegance: Define your charging ordeal by selecting from a quartet of distinctive colors that mirror your individuality.

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eanBurds, the UAE’s premier online platform for coffee enthusiasts, proudly announces the exclusive debut of the internationally acclaimed and top-selling product, the Barisieur by Joy Resolve in the Middle East.

Salem Ahmed, Founder and CEO of BeanBurds, said, “At BeanBurds, our mission has always been to serve the coffee community in the UAE with the finest coffee-related products and experiences. The Barisieur aligns perfectly with our commitment to providing coffee enthusiasts with top-notch, innovative products that enhance their coffee journey. We are proud to be at the forefront of bringing this award-winning device to the region and to contribute to the growth of the UAE’s coffee culture.”

The Barisieur is a premium alarm clock that eases you into your morning with the soothing sounds of bubbling water and the smell of the freshly brewed coffee or loose leaf tea. This product is available exclusively through BeanBurds in the Middle East, starting with the UAE. The Barisieur is inspired by a combination of the modern ritual of filter coffee with the iconic vinyl record player, encouraging a nostalgic experience with the user. It was born with a digital detox

in mind, where the design language is a balance between simplicity and mystified alchemy. Watch how the water magically transports from one vessel to another, showering over the coffee at an engineered temperature of 94C - perfect for brewing coffee.

Form follows function with all aspects of this design; the scientific borosilicate glassware sits on a charming walnut or rubber-wood timber tray, coming together to create distinctive new forms. The tray effortlessly lifts off the mid-century styled black or white base to aid transportation of accessories.

The mix of Scandinavian and timeless design makes the Barisieur feel at home whether it’s displayed in the kitchen, living room or bedroom.

Founder of Joy Resolve, Josh Renouf said: “We are thrilled to collaborate with BeanBurds to introduce the ‘Barisieur’ to the Middle East. This product has been a labour of love, driven by our passion for innovation and creating cherished experiences for coffee lovers worldwide. Our product vision encourages interaction, sentimentality and accessibility. Good design is at the core of every offering, each product adhering to our own strict guidelines on sustainability and functionality.”

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Reviewing the Eco-Friendly Innovation that Meets Premium Performance: the Nokia X30 5G

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okia X30 5G is built with a 100% recycled aluminium frame and a 65% recycled plastic back, making it our most eco-friendly smartphone, right down to the box. Using 100% FSC-certified and 94% recycled paper box at a reduced packaging size saves on transportation CO2 emissions, made possible by removing the charger to tackle e-waste.

With zero compromise on the phone’s performance, Nokia X30 5G comes with premium features including our best photo experience to date. The 50MP PureView camera uses Optical Image Stabilization (OIS) and AI to capture stunning ultra-wide angle and vibrant night time shots. The camera is protected by scratch-resistant Corning Gorilla Glass with DX+ that lets 98% of all light reach the large sensor and content is brought to life on the 6.43” PureDisplay with bright colors and smooth viewing.

Unveiling the Nokia X30 5G sparks a sense of confidence. Displayed within is a capacious 6.4-inch panel, standing as one of the grandest in its cost category. The phone’s exterior radiates a palette of either bluish-grey or greyish-white aluminum,

exuding an air of exclusivity that captivates.

Ingeniously tucked within the screen, the selfie camera resides in a modest circular incision, while a concealed fingerprint sensor lies beneath the display. Flipping the device over, a duet of cameras and an accompanying LED flash come into view.

The screen showcases a pixel resolution of 2400 x 1080, coupled with a 90 Hz refresh rate—conforming to the norms of most midtier smartphones. As anticipated, the screen glass is fortified by Gorilla Glass Victus, a commendable choice by Nokia/HMD that strikes the right chord.

Beko’s Cutting-Edge Product Line:

A Step Towards Sustainable Living B

eko’s latest products feature new RecycledNet ovens, featuring parts made from recycled fishnets and industrial thread waste, HarvestFresh refrigerators, featuring innovative 3 colour LED technology with darkness period, mimicking the 24 hours cycle of the sun to preserve Vitamins C & A content in fruits & vegetables for longer, RecycledTub washing machines, using recycled plastic bottles in their tubs, being kinder to the planet without compromising on durability and performance, IronFinish tumble dryers designed for ready-to-wear results, and superior AutoDose connected dishwashers, to save time, water & energy at home, all of which uphold the highest standards of quality for customers.

The company has continued with their

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sustainability vision in its new range of products, in response to consumers’ growing demand for sustainable offerings, by turning sustainability into a business model and integrating it into all facets of its operations, for healthy living on a healthy planet.

Over 27 per cent of the 2,000 adults surveyed admitted to switching to a newer model of an appliance or gadget within a week, while 34 per cent of those polled claimed their current kitchen to be unsatisfactory. In response to these challenges, Beko’s range of eco-friendly home appliances aim to provide superior home appliances that guarantee reliability, durability, and new-age designs, while adhering to highest sustainability standards for a cleaner lifestyle.

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Experience ‘Your Life, Your Soundtrack’ with Soundcore’s New R50i Earbuds

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oundcore, an innovation leader in audio technology, announces the launch of its latest true wireless earbuds, the Soundcore R50i. Engineered with advanced features to provide an unrivaled auditory experience, the Soundcore R50i perfectly aligns with the dynamic and active lifestyles of UAE residents.

With the theme “Your Life, Your Soundtrack”, the Soundcore R50i is designed to seamlessly blend with the rhythm of daily life, celebrating the uniqueness of each individual’s journey. Whether it’s used for gaming; listening to podcasts whilst commuting on the metro; upbeat tracks during workouts; communicating during voice calls or video calls; or simply relaxing and just being immersed in the music - the R50i stands as a versatile auditory companion, letting people curate and define their day’s rhythm and mood.

“The Soundcore R50i is more than just a pair of earbuds; it’s an embodiment of a lifestyle. In the bustling and fastpaced life of the UAE, we understand that our consumers seek technology that can keep up with their dynamic daily routines. Whether they are mobile gamers, office commuters, or fitness enthusiasts, the R50i is designed to provide an unparalleled auditory experience to not only elevate any moment, but make every day truly feel like that individual’s personal soundtrack,” says Faraz Mehdi, General Manager, Anker Innovations, MEA and South Asia.

The R50i earbuds deliver top-notch features tailored to satisfy diverse needs.

They come with 10mm drivers for powerful, extra-bass sound, and 22 preset EQs available via the Soundcore app to personalize your audio experience. Boasting a lightweight and ergonomic design, these earbuds ensure long-lasting comfort.

From bustling markets to tranquil parks, the R50i adapts to the myriad rhythms of your life. Blue-

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tooth 5.3 ensures seamless connection, allowing effortless transitions between calls, music, and podcasts. AI-enhanced calls, powered by dual microphones, render crystal-clear conversations, while a remarkable 30-hour playtime ensures uninterrupted audio. Fast charging support allows a 10-minute charge to provide an additional 2 hours of playtime.

Allowing you to create your oasis wherever you are, the Soundcore R50i transforms your daily commute into a personal escape. Whether it’s the soothing notes of your favorite podcast, the calming embrace of the earbud’s White Noise feature, or your curated playlist serenading you through the urban bustle, the R50i lets you immerse yourself in your own personal soundtrack.

The Soundcore R50i is set to revolutionize how people in the UAE experience their audio, creating a perfect soundtrack for their lifestyle.

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Explore The Powerhouse Features of the New Pro Bravia Display

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ith options covering high-end, mid-range and standard needs, and sizes from 43 inches to 98 inches, the new lineup offers an extensive array of displays to address virtually every demand, while incorporating Pro BRAVIA users’ favorite features such as unparalleled image quality, a wider viewing angle, thoughtful professional features and a smart System on a Chip (SoC) platform.

A unique differentiator of the new lineup is the bright BZ40L series, which features a state-of-the-art panel treatment, unlike competitive displays on the market. The BZ40L’s Deep Black Non-Glare Coating offers both high haze and low reflection, while maintaining deep blacks and high contrast.

Additional highlights of the 98 inch BZ50L include a roughly 22% reduction in weight and 28% slimmer bezel width when compared to Sony’s professional BRAVIA BZ40J series. Let’s take a look at the new-line of Bravia’s that are available in the market:

Key Features of the New Pro BRAVIA Display: Diverse Display Options: Offers a range of sizes from 43 inches to 98 inches, catering to various needs from high-end to standard requirements.

Professional Features: Supports 24/7 operation, quick pre-set configurations, mirroring capabilities, Pro Mode technology, uniform bezel design, and flexible installation.

Ample Storage: BZ50L, BZ40L, and BZ35L series offer increased internal storage of 32GB for enhanced flexibility.

Streamlined Mounting: Incorporates center alignment rail kit for easy mounting, with 98 inch models featuring center aligned VESA patterns.

Integrated Chassis Design: Common chassis design facilitates brightness model selection without requiring installation re-design.

Alliance Partner Network: Supports Sony’s Alliance Partner Network, ensuring integration and compatibility with various solutions across different applications.

Unparalleled Image Quality: Provides exceptional visual quality, wider viewing angles, and superior contrast for immersive viewing experiences.

Smart SoC Platform: Integrates a smart System on a Chip (SoC) platform for seamless performance and versatility.

Innovative BZ40L Series: Features Deep Black Non-Glare Coating with high haze and low reflection, maintaining deep blacks and high contrast.

Enhanced Portability: 98-inch BZ50L model boasts a 22% weight reduction and 28% slimmer bezel compared to previous series.

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August 2023 | 9

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Oppo Band 2 is the Perfect Fusion of Style and Comfort for Everyday Wear

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ight from the outset, the Oppo Band 2 strikes a harmonious balance, offering a display that’s both easy to read and elegantly sized—never overbearing on the wrist. At an astonishingly light 33g, it effortlessly fades into the background, ensuring it never encumbers your daily routine or your sleep, should you choose to wear it through the night.

For those who opt for the OPPO Band 2, the OSleep feature takes center stage, embracing advanced sleep tracking capabilities. This functionality not only grants insight into the intricacies of your sleep patterns but also aids in maintaining a wholesome sleep cycle even amidst shifting traditional sleeping habits. The prowess lies in crafting sleep schedules, meticulously tracking sleep phases and oxygen levels,

while also addressing the potential risks of snoring. Aided by these insights, users are empowered to cultivate healthier sleep practices.

DESIGN AND DISPLAY Boasting a generous 1.57-inch AMOLED display, the OPPO Band 2 combines aesthetic finesse with utility. Remarkably, its featherweight profile, tipping the scales at a mere 33g, contributes to a near weightlessness that easily slips into the background of your awareness. A touchscreen-exclusive interface, this sequel to the original Oppo Band extends its button-less design philosophy, ensuring that all interactions are seamlessly channeled through the display.

Capture your Memorable Moments with Canon

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elcome to the exciting world of vlogging in the digital age!

It’s a realm where photography enthusiasts can unleash their creativity and share their stories, passions, and perspectives through visually stunning video narratives. If you haven’t joined the vlogging revolution yet, now is the perfect time to dive in and start capturing those memorable moments!

Choosing the right camera is the first step in your vlogging adventure. Take the time to explore online reviews, compare different models, and get hands-on experience at your local stores. Here are five essential tips that will take your vlogging game to new heights:

Embrace Portability and Convenience: Say hello to pocketable designs! The market offers an impressive array of high-performance, compact cameras that fit perfectly in the palm of your hand. With features that rival larger setups, these lightweight wonders deliver top-notch quality without compromising convenience. Take the Canon PowerShot V10, for

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example. Its built-in stand ensures stability, and combined with its compact design, gives it an edge over smartphones. Travel light and capture incredible moments effortlessly.

Add Cinematic Flair with Built-in Filters: Lights, cameras, filters! Transform your footage into cinematic masterpieces right from the start. Look for a camera equipped with an impressive range of stunning colour filters that add that touch of magic to your shots. With visuals that pop and captivate, you’ll leave your audience in awe.

Embrace the Power of 4K UHD: When it comes to video quality, don’t settle for anything less than the best. Shoot in glorious 4K UHD and unlock the power of superior clarity and jaw-dropping detail. Even if your final content won’t be in 4K, having that extra resolution gives you the flexibility to zoom in, crop, and create the perfect output. With the Canon PowerShot V10’s exceptional image quality with 4K

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NEWS }

Samsung Galaxy Tab S9 Series Now Available in the UAE

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ll three models under the Series Galaxy Tab S9, S9+ and S9 Ultra come equipped with a Dynamic AMOLED 2X display ensuring epic viewing and entertainment experiences with the power of Qualcomm Snapdragon 8 Gen 2 for Galaxy and an in-box, IP68-rated S Pen helping users bring their ideas to life. It is also the first Galaxy Tab S Series to earn an IP68 rating, enabling users to follow their inspiration, both indoors and out.

UAE customers who order through Samsung.com will be eligible for a free storage capacity upgrade from 512GB to 1TB, a 1-year Samsung Care+, which is Samsung’s support service for accidental damage and repairs and a 1-year Microsoft 365 personal subscription; Samsung is also offering up to 24 months 0% installment plan in partnership with select banks in the UAE, as well as trade-in benefits.

Customers who order through Samsung stores will be able to get their hands on a Galaxy Buds2, in addition to a 1 Year Samsung Care+ and 1-Year Microsoft 365 personal subscription.

Fadi Abu Shamat, Head of Mobile Experience Division at Samsung Gulf Electronics, said: “Our exclusive pre-order offers for the Galaxy Tab S9 Series, will make owning the best tablet on the market even more rewarding. The improved Dynamic display, faster performance, and highest IP rating ever on a Galaxy Tab S Series make it a powerhouse

tablet delivering experiences that users love most in one complete premium design.”

The Series comes in two colours, Beige,

and Graphite, and three sizes: 14.6-inch on Tab S9 Ultra, 12.4-inch on Tab S9+, and 11inch on Tab S9.

UHD video capabilities, on par with the PowerShot G7 X, your videos will shine.

Steady Your Shots with Image Stabilization: Wave goodbye to shaky footage and welcome buttery smooth videos! As a vlogger on the go, capturing crystal-clear shots can be a challenge. But fear not, because image stabilization is here to save the day. Look for a camera equipped with a rock-solid stabilizer that ensures your footage remains sharp, clean, and full of life. With built-in filters, image stabilization, and Wi-Fi/Bluetooth connectivity, the Canon PowerShot V10 is the ultimate tool to unleash your creativity and leave an unforgettable impact.

Capture moments in stunning 4K UHD at 29.97/25.00 fps or opt for Full HD at 59.94/50.00 fps. Its ability to capture clear audio in any environment is especially valuable for vloggers.

Gear up, unleash your inner superstar, and let the world be amazed by your incredible skills. It’s time to make vlogging magic happen!

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ASUS VivoBook 15 Review and Features

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sus seamlessly integrates premium design elements from its distinguished ZenBook line into the VivoBook 15, resulting in a remarkable aesthetic. The VivoBook 15 X515JA BQ322WS Slate Grey textured finish, harmoniously contrasted by the silver metallic Asus logo centered on the lid, exemplifies an appealing visual balance. Despite tactile and visual cues that might hint at its plastic construction, notably through the plain black plastic base, this illusion of sophistication remains intact even when the laptop is placed on a surface.

Within the laptop’s interior, the same refined finish observed on the lid is extended, creating a cohesive design language.

The trackpad, thoughtfully color-matched and equipped with an integrated fingerprint sensor, exemplifies this attention to detail. Opening the Slate Grey lid reveals the ingenious ErgoLift Hinge, subtly elevating the keyboard deck to provide an enhanced typing experience. In contrast, the keyboard diverges from this aesthetic with a standard black design. Particularly noteworthy is the area encircling the keyboard, which introduces a subtle textural variation characterized by slight indentations and a discreet recess, strategically positioned to prevent contact with the closed display.

The NanoEdge Display, in line with its name, showcases minimal bezels on both sides, enhancing the immersive visual experience. However, the extension of this feature to encompass the top bezel would undoubtedly elevate the overall design even further.

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Processor:

Keyboard:

Powered by the Intel Core i5-1035G1 Processor, clocked at 1.0 GHz (with 6M Cache, up to 3.6 GHz, 4 Cores).

Featuring a comfortable Chiclet Keyboard with Num-Key functionality. The 1.4mm Key-Travel ensures responsive typing.

Memory:

Audio:

Equipped with 8GB DDR4 Onboard RAM, providing smooth multitasking capabilities. An additional RAM slot is available for further expansion.

Enhanced audio quality through SonicMaster and Audio by ICEpower technologies.

Built-in Speaker and Microphone, complete with Cortana Support.

Storage:

Webcam:

Boasting a substantial 512GB M.2 NVMe PCIe 3.0 SSD for swift data access. An extra Hard Disk slot ensures expandable storage options.

A VGA Camera is integrated, offering convenience for video calls. (Privacy Shutter not included).

Graphics: Enhanced by Intel UHD Graphics for immersive visuals and graphics performance.

Display:

Ports & Connectors: A versatile array including 1x USB 3.2 Gen 1 Type-A, 1x USB 3.2 Gen 1 Type-C, 2x USB 2.0 Type-A, 1x HDMI 1.4, 1x 3.5mm Combo Audio Jack, 1x DC-In, and a Micro SD Card Reader.

Showcasing a 15.6-Inch FHD (1920 x 1080) 16:9 Anti-Glare LED Backlit Display. Enjoy visual clarity with 200 nits brightness, and a wide NTSC color coverage of 45%. The Screen-to-Body Ratio reaches an impressive 83%.

Color:

Operating System:

Customers have expressed satisfaction with ASUS notebooks due to their commendable performance, extensive features, and favorable price-performance ratio. Nevertheless, akin to any brand, there are occasional reports of issues such as overheating, driver compatibility, or concerns regarding build quality.

Pre-installed with Windows 10 for a seamless user experience.

Connectivity: Effortless wireless connectivity with Wi-Fi 5 (802.11ac) and Bluetooth 4.1 (Dual Band) 1x1.

Dressed in a stylish Slate Grey hue.

Weight: Designed for portability with a lightweight form factor, weighing 1.80 Kg (3.97 Lbs).

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NEWS }

Realme Launches C53, Revolutionizes Entry-level Smartphone

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ealme, the world’s fastest-growing smartphone brand, launched its gamechanger, realme C53 in UAE, disrupting the entry-level Smartphone segment with an array of first-of-its-kind features.

Terming it as the most disruptive entry-level smartphone ever, Realme said the realme C53 continues the Champion legacy, redefining once again the entry-level space with segment-leading features - 33W fast charge, up to 12GB dynamic RAM and 128GB large storage – wrapped in the thinnest 7.49mm Ultra Slim body in the segment and in realme C Series.

At AED499, Realme C53, which comes with a Shiny Champion design in a trendy and unique look, is a steal, added realme in a launch statement.

With the enhanced charging feature of the segment-first 33W SUPERVOOC with high-voltage, low-current charging technology - users could charge 50 per cent in just 31 minutes. Coupled with this is a massive 5000mAh battery for a worry-free performance. realme C53 is paired with up to 12GB dynamic RAM and 128GB of ROM which is the largest storage in the segment. With the DRE Dynamic RAM Expansion Technology, realme C53 can expand 6GB RAM by up to 6GB to enjoy a 12GB-like experience, enabling a smoother user experience.

C53 is the best-designed entry phone and the only one in the Apple design

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segment with 7.29mm + 1828, focusing on minimalism and simplicity with clean, neat and sophisticated looks.

Other differentiating features include a 50MP camera, 6.74” 90Hz high-level full screen with a peak brightness of 450 nits and Mini Capsule, and an 8MP selfie camera on the front. In addition, realme C53 enables users to create images in their preferred style with a wide range of innovative image functions. realme C53 is also equipped with multifunctional NFC. realme C53 had undergone a rigorous testing regime before being commercially marketed to ensure its flagship-level quality.

In all, realme C53 went through 320 comprehensive tests, including 109 tests for reliability and six for quality assurance.

Some of the tests included extreme and high-temperature tests, flame retardant tests, and sharp-edge tests to ensure safety of the device.

Temperature shocks of 40-75 degrees C were applied to realme C53, as well as tests to ensure that the device can withstand high humidity, UV radiation and has salt spray resistance. The waterproof realme C53 also comes after several drop and pressure protection tests. Durability tests were also applied on the device’s power, volume, charging, and plugging in a range of 150,000 to 300,000 times.

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NEWS }

Guarding Valuable Data: Essential Steps for Data Loss Prevention I n the age of data-driven businesses, safeguarding data has become paramount due to the constant threat of breaches and their severe consequences.

The repercussions of data breaches, including financial loss and legal entanglements, underline the critical need for a robust endpoint Data Loss Prevention (DLP) strategy.

A foundational step is conducting a comprehensive data audit to identify and categorize sensitive information.

This enlightens organizations on the scope of data, vulnerabilities, and weak points requiring protection. Backing up data securely is vital to prevent file corruption and accidental deletion, minimizing vulnerability.

To establish uncompromising data security, implementing clear policies is essential. Well-defined guidelines for data handling – encompassing access, storage, transmission, and disposal – are pivotal. Addressing human element vulnerabilities is crucial; reports indicate that a significant percentage of breaches involve employee actions.

Encrypting USB drives is a key aspect of data protection. Unencrypted drives can lead to massive data loss – a single unencrypted USB can potentially leak

substantial amounts of sensitive information.

To further strengthen defense, access controls like multi-factor authentication and role-based permissions are paramount. Robust encryption mechanisms ensure that even if data falls into unauthorized hands, it remains inacces-

sible.

The evolving threat landscape necessitates constant vigilance. Regular risk assessments and penetration testing expose infrastructure and application vulnerabilities. Staying proactive against emerging threats enables strategy modifications.

‘Overwatch 2: Invasion’ Ultimate GeForce RTX 40 Series Bundle Now Available

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VIDIA announced a new bundle today. For a limited period of time, if one buys a participating GeForce RTX 40 Series graphics card, desktop PC or laptop, they will also receive the Overwatch 2: Invasion Ultimate GeForce RTX 40 Series bundle.

The bundle includes: • Overwatch 2: Invasion Story Missions o Vigilante Sojourn Legendary Skin (*Earned) o Sojourn Hero Unlock (*Earned) • Premium Battle Pass • 20 Battle Pass Tier Skips • The C-455 Sharpshooter Cassidy Legendary Skin • The K-2000 Blademaster Kiriko Legendary Skin • 3,000 Overwatch Coins

EARNED BY COMPLETING STORY MISSIONS Overwatch 2: Invasion Ultimate GeForce RTX 40 Series bundle

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is available with the purchase of a qualifying GeForce RTX 4090, 4080, 4070 Ti, 4070, 4060 Ti, 4060 desktop or GPU, or a laptop with a GeForce RTX 4090 Laptop GPU, RTX 4080 Laptop GPU, RTX 4070 Laptop GPU, or RTX 4060 Laptop GPU at numerous system builders and retailers worldwide. Head to the Overwatch 2: Invasion Ultimate Bundle homepage to see the complete list of participating partners in the UAE.

UNLOCK THE ULTIMATE OVERWATCH 2 GRAPHICS EXPERIENCE To unlock the ultimate graphics experience in each battle, upgrade to a select GeForce RTX 40 Series graphics card, desktop PC, or laptop for class-leading performance, and unbeatable responsiveness courtesy of NVIDIA Reflex. NVIDIA Reflex reduces system latency by up to 60% in Overwatch 2, and the raw power of GeForce RTX 40 Series GPUs, which can run at over 360 FPS at 1440p.

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Hisense To Sustain MENA Growth with Production Expansion and New Flagship Store Openings

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lobal electronics leader Hisense has revealed its plans to build on production capabilities and sales growth opportunities throughout the Middle East and North Africa (MENA) as it gears up for the opening of two new production facilities, new offices, and three new flagship stores across the Levant, GCC and North Africa. This will allow Hisense more flexibility when delivering its award-winning lineup of products from home entertainment and home appliance categories in market to customers, streamlining

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delivery times and increasing after-sales support offerings.

“Under our expansion strategy, Hisense has planned to develop new production facilities across North Africa and LEVANT region, as well as new flagship store in GCC, Saudi Arabia and LEVANT region, means we are even better placed than ever before to bring our high-performance display technologies and quality premium product offerings to more of our customers across the MENA region,” commented Jason Ou, President of Hisense Middle East and Africa.

Hisense is looking to build on its MENA growth trajectory, which has seen it emerge over the past decade as one of the most preferred brands of regional consumers.

“Our heavy investment in brand building through sponsorship of global sporting assets, including FIFA World Cup, Euro Cup and PSG Football Club, has accelerated our growth which is supported by our reputation for high-quality product delivery and accessibility,” added Ou. Hisense’s regional growth has been elevated by the expansion of local offices in Saudi Arabia, Iraq, Egypt, and Algeria, improving regionwide operations and a more robust partner network and relations strategy. This advancement has also brought the brand closer to its key markets, allowing Hisense to better cater for its end users and network partners. We also look forward to catering to local requirements in terms of products, lifestyle, environment and social that influence the customers consumption patterns and habits with a global R&D centre based in Dubai, that will be an innovation centre for Hisense to introduce new products and technology.

Strong H1 2023 sales results for the MENA region have also expanded the brand’s consumer reach and spurred the opening of new exclusive and partner-operated Hisense Care Hub service centres in the UAE, Saudi Arabia, and Qatar to upscale its after-service, parts, and product consultation offerings. It now plans to expand its exclusive customer care operation to the remainder of the GCC, Iraq and Algeria.

Hisense is also making huge inroads into the region’s B2B air-conditioner market with a growing reputation for product efficiency. Moreover, regional white goods revenue grew by 10.33 per cent wherein air conditioning displayed a subsequent increase of 20 per cent in 2023 as compared to 2022 YTD.

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Dell Technologies Expands AI Offerings

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ell Generative AI Solutions include a new suite of Dell products and services, in collaboration with NVIDIA, to help businesses gain real-time insights and enable innovation through intelligence •

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Dell Validated Design for Generative AI with NVIDIA offers pre-tested and proven Dell infrastructure, software and services to power transformative business outcomes with GenAI Dell Professional Services help customers with strategy, implementation and scaling to accelerate GenAI adoption Dell Precision workstations, with expanded NVIDIA GPU configurations, help users accelerate GenAI workloads locally on the device

IN DETAIL: Dell Technologies introduces new offerings to help customers quickly and securely build generative AI (GenAI) models on-premises to accelerate improved outcomes and drive new levels of intelligence.

New Dell Generative AI Solutions, expanding upon our May’s Project Helix announcement, span IT infrastructure, PCs and professional services to simplify the adoption of full-stack GenAI with large language models (LLM), meeting organizations wherever they are in their GenAI journey. These solutions help

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organizations, of all sizes and across industries, securely transform and deliver better outcomes.

With Dell Generative AI Solutions, the breadth of Dell’s portfolio, including Dell Precision workstations, Dell PowerEdge servers, Dell PowerScale scale-out storage, Dell ECS enterprise object storage and a broad set of services, provide the reliable tools to deliver GenAI solutions from desktops to core data centers, edge locations and public clouds.

CyberAgent, a major Japanese digital

advertising company, selected Dell servers as the key IT infrastructure for its generative AI development and digital advertising.

“We decided to select Dell PowerEdge XE9680 servers equipped with NVIDIA H100 GPUs, which are optimized for generative AI applications,” said Daisuke Takahashi, solution architect of CIU, CyberAgent. “In addition, we value the ease of use of the Dell iDRAC management tool for secure local and remote server management.”

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NEWS }

New Amazfit Bip 5 Goes Bigger And Smarter

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ntroducing the eagerly anticipated global launch of Amazfit Bip 5 – a true marvel in smart wearables brought to you by the trailblazing health technology company, Zepp Health, and proudly part of the acclaimed Amazfit family.

Embrace the ethos of “Go Bigger, Go Smarter” as the Amazfit Bip 5 unveils its ma-jestic prowess. Behold, the grandeur of our largest-ever screen adorning a global gem – a testament to innovation without bounds. But that’s not all; step into the realm of extraordinary as the Amazfit Bip 5 becomes the inaugural member of the illustrious Amazfit Bip series to embrace the revolutionary Zepp OS. Brace yourself for an unparalleled fusion of technology and sophistication that transcends the realm of ordinary smart-watches.

WHAT’S NEW: •

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An ultra-large 1.91” high-resolution LCD touchscreen, and a wide selection of over 70 watch faces.

The Zepp OS 2.0 provides access to a rich ecosystem of 70+ apps, including 30+ mini games.

Bluetooth phone calls are supported, via the built-in microphone and speaker.

Smart daily life features such as the Amazon Alexa online voice assistant, Morn-ing Updates, and more.

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More intelligent health and fitness features, like 24-hour blood-oxygen monitor-ing, twice as many sports modes as the previous generation, and the PeakBeats workout status algorithm.

Larger Display & Personalization: Featuring a spacious 1.91” curved glass LCD touchscreen, the largest among global Amazfit smartwatches. Offers 70+ stylish watch faces and a unique Portrait Watch Face option, displaying users’ uploaded pictures for a personalized touch.

CommScope Launches SYSTIMAX Constellation

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odular platform allows enterprises to build scalable 10G and fault-managed power networks incrementally with minimal cost, space, labor, and time.

CommScope launched its SYSTIMAX Constellation edge-based platform for connecting and powering tomorrow’s hyperconnected enterprise. The system combines fault-managed power, hybrid power/data fiber and ceiling-based “Constellation Points” in a star topology to connect a vast number of network devices and systems.

Compared to traditional structured cabling networks, the Constellation platform utilizes a radically simplified architecture that is both modular and technology agnostic. This allows it to use fewer components while

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supporting both converged and segmented networks, AC and DC power applications and a variety of connectivity standards.

As a result, the Constellation platform delivers greater power and faster speeds to more devices, requiring less space and lowering the overall carbon footprint of the network. It is an unparalleled solution for quickly and efficiently deploying the next generation of enterprise edge networks.

The system leverages fault-managed power, which safely

transmits more power over less copper than traditional powering technologies.

That approach, deployed in a star network topology, extends service distances from equipment rooms and delivers 10G speeds and 1kW power to a growing number of connected devices in increasingly dense urban environments.

The Constellation platform uses a distributed star topology to extend services from equipment rooms to a service area or zone to support proximate devices.

Its simplified architecture can significantly reduce the copper and plastic in the network, in some cases by nearly 60%, and the typical installation can reduce labor hours by over 50% over traditional systems.”

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