Technology Handbook 2017 Gitex Special

Overview

Contents Spotlight

R. Narayan Managing Editor

Publisher: Vivek Sharma Managing Editor: R. Narayan Art Director: Faiz Ahmed

Upbeat prospects - 8 Talus Arukalili, Regional Manager – MEA at PNY Technologies is quite upbeat about the market prospects Rittal showcase focuses on innovations - 10 Rittal is hosting a voyage of discovery through Innovative IT scenarios Avaya to go beyond the digital experience - 14 The company will highlight next-generation customer experience A focus on value solutions - 16 Sarah Ali, Business Development Manager. Prestigio Solution ME elaborate on the focus at GITEX The cable to the future - 18 Tarek Helmy, Regional Director Gulf and Middle East, South & East Africa of Nexans discusses the need to make networks future ready Among the leaders in Storage - 20 Santosh Varghese, General Manager –MEA, Digital Products and Solutions at Toshiba Gulf FZE discusses the company’s focus Sony Mobile expands its flagship Xperia smartphone range - 22 Xperia XZ Premium, the new addition to the Xperia flagship family brings new innovative features.

A balanced focus - 25 Sakkeer Hussain, Director - Sales & Marketing for D-Link Middle East & Africa discusse the focus at GITEX on consumer and business segments

Showcase AOC

6

PNY

9

Rittal

12

Avaya

15

Toshiba 20

Asbis

17

Sony

22

D-Link

26

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We are into an era of ‘digital transformation’ as numerous technologies shape our personal and professional lives. As AR (augmented realities) and AI among others come to the forefront in terms of wider applications across different verticals, shaping the way services are delivered, whether in healthcare or in hospitality, in education or in public services, the world as we know, will transform further. The wheels of change now have an unstoppable momentum.

The era of connected devices is upon us and greater collaboration at workplaces is being enabled by a host of enhanced technologies. In our daily lives, interactive shopping for instance would be enabled by AR enabled digital signage for instance or perhaps even an AI assistant. Enabling all these front end technologies would be the backbone infrastructure, in the datacenters. There, as well, superior, modular, scalable and environment friendly technologies are taking centre stage. The transformation is across the end to end spectrum of technologies and GITEX Technology Week, as always, will give us a very good glimpse into what is on offer in the market.

The Big Picture - 4 Sameh Gamal, Business Development Manager, MEA at TPV Technology discusses the AOC and Philips monitor portfolio

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A transformation in the making

Nexans 19

Business Development Manager: Mallika Rego Sr. Sales Manager: R. Subramanyan Business Development Executive: Christopher David

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P.O. Box: 121075, Montana Building 404, Zabeel Road, Near GPO, Karama, Dubai-UAE Tel: 04-3705022 Fax: 04-3706639 Disclaimer: While the publishers have made every attempt possible to get accurate information on published content in this handbook they cannot be held liable for any errors herein.

Spotlight | AOC

Sameh Gamal, Business Development Manager, MEA at TPV Technology discusses the AOC and Philips monitor portfolio that they offer to the market.

The Big Picture Elaborate on how your displays are positioned for different user expectations/requirements?

TPV technology limited, the leading manufacturers for some of wellknown display brands in the industry are distributing their own brand AOC along with having the license agreement with Philips to sell Philips branded monitors globally. There is a wide range of offerings for the consumers from sizes ranging 18’’-43’’inch, Eco-Friendly technology, Ergonomic Displays, 4K Ultra-thin designs, Eye Care-Flicker free & Anti Blue Light tech, Enhanced Viewing with Higher resolutions, like 4K Ultra HD, Wide Quad HD and Ultra-Wide Quad HD, catering to deliver a high quality visual experience that precisely addresses the needs of

4 | October 2017

users from home entertainment or learning to general productive work, or highly specialized fields like graphic arts or competitive gaming.

How are the Philips monitors positioned vis-a-vis the AOC displays?

Philips monitors are mostly positioned as premium B2B monitors that meets customer specific requirements. Large screen size monitors, displays with QHD and 4K resolution, ergonomic and user friendly solutions, pop up webcam, multi view enables active dual connect andConnectivity to multi devices like laptop and monitors are some examples for the brand’s innovation-driven approach AOC focuses more on Value

proposition that basically caters to the personalComputing and Gaming arena. AOC has designed products to address rising technological trends, and to create monitors that fit different purposes for different consumers. AOC was an early adopter of environmental technologies, like mercury-free LED display panels, and achieving the Energy Star recognition for low power consumption. This year, AOC also developed the first Anti-Blue-Light technology that filters 90% of emitted harmful blue light to protect the eyes of users, setting a new quality standard for monitors with eye care technology and AOC had invested on high end Gaming monitors to keep up with growing segment.

Discuss demand for displays from highly specialized verticals?

High End Graphic designing & fashion require 4 k and Ultra HD to see the big picture and minute details on color and resolution that is catered by the BDM Series; P line series can be used in hospitals that require features like height adjustment, smart image & Smart Ergo generally can enable to see X rays and reports in a smart and easy way. POP up webcam models allow companies to save their data from hacking that are generally at risk there when you use a laptop with webcams and are always available for hacking, apart from that education and banking segments are always looking for wide monitors (UW) to get a wide view at their work.

Discuss the demand for ultra slim displays and portable displays from the corporate segment and SMB? SMB segment will be the fastest growing segment among monitor users as they are looking for low cost energy saving equipment’s (Energy

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Showcase | AOC

Star) and these models also come with Ergonomic designs that matter in small offices with USB Docking features.

Elaborate how the overall sales is split between retail and commercial segments?

At this point in time, the sellout is predominantly more from the commercial segments. Having said that, we are looking to expand into the retail segments for the high-end niche products and the gaming series. Sales split will be close 70/30 in favor of commercial as most of our monitors are sold in SMB and tenders business catering to education and government tender business.

How have you strengthened your distribution and channel strategies in the region? What are the new models launched in the market?

In the earlier years we were more focused on selling to commercial and tender business as you can see it in the sales split, but in the coming years we will be focusing more on the channel as we want to make our brand presence/positioning to increase and change in the retailsand IT Channel, this we plan to do by bringing in schemes that get the mind share of the channel as well as create a word of mouth push.

We have already stepped up by appointing new distributors who are effective in consumer channel IT and gaming distribution channel also we are have invested heavily in bringing out a whole range of gaming models that cater to low end and entry level gamersas well and professional gamers who are looking for high end graphics and 1 ms response time with up to 240Hz refresh rate with deferent size up to 35’’ Curve with both free sync and G-sync technology.

6 | October 2017

Philips 278E8QJAB Key features: • • • • • • • •

Curved display design for more immersive experience Superb Picture Quality Ultra Wide-Color wider range of colors for a vivid picture VA display gives awesome images with wide viewing angle 16:9 Full HD display for crisp detailed images Built-in stereo speakers for multimedia DisplayPort connection for maximum visuals HDMI-ready for Full HD entertainment

AG322QCX Key features: •

•

•

•

With 2560 x 1440 resolution, Quad HD (QHD) offers superior picture quality and sharp imagery that reveals the finest details.

The widescreen 16:9 aspect ratio provides plenty of space to spread out and work, plus allows you to enjoy games or movies in their original size.

Whatever your setup, achieve

the highest framerate and smoothest display possible via AMD Free- Sync Technology.

AOC Flicker-Free

Technology utilises a DC (Direct Current) backlight panel, reducing flickering light levels. With eye strain and fatigue absolutely minimized, feel free to enjoy those long, intense gaming sessions in comfort!

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LANmark-8

Save money. Be two steps ahead.

40G 25G

-8 ark

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LAN

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LAN

10G

A

-7 ark

-6A

ark

m LAN

4

OM

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OM

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LANmark-7A and LANmark-8 can be installed in cost effective End- or Middle of Row configurations and offer an easy migration path for 2 performance steps ahead of today.

Built around the GG45 connector with a 2GHz interface, Nexans LANmark-8 system supports both 40G and 25GBase-T whilst LANmark-7A accommodates 25GBase-T. Ideal for data centres which currently use 1 or 10Gbps at server ports today.

www.nexans.com/LANsystems

Save money with smart migration path in End- or Middle of Row architecture

1G

10G

25G

40G

LANmark-8

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p

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LANmark-7A

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LANmark-6A

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Spotlight | PNY Technologies

Upbeat prospects Talus Arukalili, Regional Manager – MEA at PNY Technologies Middle East FZE is quite upbeat about the market prospects for PNY Technologies in the region

With a wide portfolio across storage, accessories and professional solutions,discuss some of the bright highlights of the year for the company in the region?

PNY Technologies opened Middle East operation in2016, based in Jebel Ali Free Zone, Dubai to handle Middle East, Africa and Levant regions.

PNY is a leading manufacturer and supplier of Flash memory cards, USB Flash drives, solid state drives, cables, computer memory upgrade modules, NVIDIA GeForce consumer graphics cards and NVIDIA Quadro professional graphics cards. FY2017 is an exciting year for us in multiple categories.

Consolidation is very visible in memory range and it is helpingus grab some more market share. Many Middle East countries continue to invest in infrastructure development and this ishelping themomentum for professional graphics solutions and our Quadro cards.

What would be some of the new products launched at GITEX? It is an exciting Gitex for us with new product launches in Consumer & Professional category.In the professional category PNY announced

8 | October 2017

PREVAIL PRO mobile workstation at SIGGRAPH 2017. Powered by latest generation NVIDIA Quadro mobile GPUs, PREVAILPRO brings unprecedented graphics and compute capabilities and versatility to creative road warriors.

Under the consumerrange,we are launching Qi charger for wireless charging of IPhone 8 /X & other Qi enabled devices. We are also introducing series of Type C cables supporting latest android and other devices. The industry is observing a surge in Type C accessories, PNY is also ready with multiple solutionsfor Type C. Discuss how the distribution business has been strengthened over the past year including Saudi and rest of the region?

The Middle East is definitely a potential growth in the electronics accessories and graphic card solutions. The external storage & accessories demand is greatly driven by increasing sales of connected devices such as mobile phones, laptops, tablets, etc. In addition to PNY branded products, PNY Technologies manages Imation, HP

& Nvidia through strategic business relationships. Our partners are our strength to reach out to multiple ME countries and Africa. To name a few of our key distributors we work with partners like Redington, Trigon Gulf, Jarir book store, Al Ghanim,Ashtel Group, Mediasys etc. As a part of business expansion we are looking forward to have more partners to our network for North Africa and Turkey.

Elaborate on some of the gaming events you held in the region. Have the responses been encouraging and do you propose to hold more such engagements?

The launch of our PNY XLR8 gaming event we held at HUB Zero was a great success with exciting partners from Gaming business industry and gamers both professional & enthusiast who wanted to try our latest graphic cards . The overwhelming response from gaming community was prompting us to have more events in the region.

Our gaming portfolio ranges from graphic cards, Memory modules, SSD, accessories is helping us to be a one stop shop for components. More and more gamers are looking for Pascal

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Showcase | PNY Technologies

based GTX series which is driving the growth.2017 has been phenomenal for GeForce products.

Discuss the opportunity you see for the mobile workstations you are introducing – is this a new product line or do you have some earlier models?

Will this roll out in the Middle East?

The demand for mobile devices is

growing in the consumer space.

Wenoticed that this is true in professional devices as well. PNY Prevail Pro is the first Quadro powered workstation with 4K display & VR capable.

With Max-Q design, these innovative systems are designed from the Quadro GPU out, to deliver capabilities, compute performance,

unmatched simultaneous fourdisplay screen real estate, and immersive VR (P4000), to drive next generation workflows across industries ranging from AEC and Manufacturing to M&E and Scientific and Technical computing.

We expect to start shipping the product to Middle East by November 17.

PNY launches PREVAILPRO Mobile Workstations Powered by NVIDIA Quadro GPUs, PREVAILPRO offers a powerful mobile solution for professionals working with the most graphically, compute and process-intensive applications PNY Technologies has launched its high-powered mobile workstation product family. Powered by the latest generation NVIDIA Quadro GPUs, the PNY PREVAILPRO P3000 and P4000 mobile workstations target the most graphically, computationally and CPU-intensive applications and workflows.

Continuing PNY’s longstanding partnership with NVIDIA, the PNY PREVAILPRO range features the latest performance optimized and power-efficient NVIDIA Quadro mobile GPUs. Combining NVIDIA’s Pascalarchitecture with extremely powerful mobile graphics capabilities, PREVAILPRO delivers impressive performance to deliver a productivity enhancing, fluid and visually striking user experience when running advanced 3D applications.

The PNY PREVAILPRO range features a balanced system architecture that delivers outstanding speed and storage capacity. Each model offers either a full HD (1080p) or an ultra-high resolution 15.6” 4K (UHD) display, an Intel i7 Kaby Lake-H + HM175 2.8 GHz processor, up to 32 GB of memory and multiple Type-C USB 3.1 ports to accommodate every peripheral and accessory. Both models utilize Windows 10 Pro 64-bit alongside a wide range of customisable tools and system utilities. In addition to ultra-fast SSD storage, the range offers one or two terabyte hard disk drives, providing professionals ample storage.

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The defining difference between models is the NVIDIA Quadro GPU utilised. The PREVAILPRO P3000 features an NVIDIA Quadro P3000 with 6GB of GDDR5 GPU memory while the P4000 highlights the NVIDIA Quadro P4000 paired with 8GB of GDDR5 GPU memory. This is the first time any thin and light system has implemented the NVIDIA Quadro P4000 as an embedded solution, delivering unrivalled graphical and computational power for any task.

Each model can run up to four active displays simultaneously, delivering 4K (UHD) picture quality at 60Hz refresh rates. A dedicated system control centre allows users to tweak display and audio settings or optimise battery usage for performance or longevity. These experience improvements enable a singularly powerful system that is delightful to use.

October 2017 | 9

Spotlight | Rittal

Rittal showcase focuses on innovations

Joseph Najjar Managing Director Rittal ME Rittal, is hosting a voyage of discovery through Innovative IT scenarios and presenting itself as an ‘Enabler of Innovative IT solutions’ at GITEX 2017.

Visitors to GITEX, can find out how companies can quickly and easily implement cost effective, secure, flexible IT solutions from Rittal. Rittal is showcasing a display of their ‘Edge to Hyperscale’ solutions and Innovative technologies on their enhanced 120 SQM Innovation Stand at GITEX 2017.

The ‘Discover it’ showcase will include a focus on innovative IT solutions for SMB, SME and Large Enterprise businesses. Rittal Edge Data Center &Datacentre-in-a-Box tailored products as well as specialized racks for OCP are also part of the showcase.

10 | October 2017

Other highlights would be Innovative Overhead Power Distribution for Datacenters as well as TS-IT & Outdoor IT Innovative rack designs. Cooling solutions &Rittal DCIM software as well as Physical Security Solutions including Micro Data Centre & IT Security Room are also solutions that Rittal would be presenting at the stand.

A virtual display of the Intelligent Industrialization of datacenter solution (Lefdal Mine Datacenter (LMD) – one of Europe’s most efficient, secure and greenest datacenter), Rimatrix S, Balanced Cloud Solutions, etc. is also part of the showcase for partner and customers visiting the stand.

Efficiency and Innovation continue to be the driving parameters

in the emerging IT world and Rittal surely offers products and solutions encircling these parameters. An array of IT solutions are set to be discovered and discussed with technology pioneers, futurists, business leaders and IT professionals at the show.

Rittal’scommitment to ‘Customer Growth’ stands strong to meet the needs of the growing IT industry focusing on the needs of Small, Medium and Large enterprises on their journey. Addressing the IT needs from growing markets, niche verticals promising growth, Rittalendeavours providing its customers, partners and visitors with a unique package of solutions – from the start, to the end.

Joseph Najjar, Managing Director, Rittal Middle East said, “GITEX has evolved into being a mandate on agenda, for every industry and for every user perspective. Reaching out to the channels, end-users and organisations with Innovative IT solutions has always been a priority at RittalOur participation at GITEX 2017 is set to captivate audience with our Innovative 120 SQM stand and Innovative solutions offering opportunities to all visitors for enhancing their businesses. Further, we are set to discuss few trending new technologies and products for the New Generation IT Infrastructure and Intelligent Industrialization of datacenters. Rittal at GITEX 2017 will continue to appeal the visitors with its showcase covering the complete IT Infrastructure portfolio at one platform. This strategic participation is surely to benefit our customers and partners in terms of time, cost and efficiency. So, Discover it.”

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Showcase | Rittal

Edge Datacenter With drivers of Technology such as industry 4.0 and the Internet of Things (IoT) not only is the amount of data increasing, so is the demand for quickly available computing capacity close to the source of the data.

“Edge Computing” is the buzzword here. Rittal provides turnkey solutions with pre-configured, standardized and scalable infrastructure for rapidly deploying construction data centres.This way, manufacturing companies can quickly and easily achieve new IT environments for processes their IT to the new challenges.

The edge datacenter is an innovative datacenter infrastructure solution by Rittal, specifically designed for mission critical server applications. ease of manageability and growth potential are some of the biggeste benefits of going with an integrated infrastructure.

Key features: • Complete DC infrastructure solutions offering Cooling, Fire Detection & Suppression, UPS, Access Control & remote Monitoring all integrated inside a rack, resulting in less footprint and hence increased cost savings • “Zero U”rack based Cooling Solution with

horizontal uniform cold air distribution with (N+N) redundancy.

• “One U’ rack based Fire Detection (VESDA) & Suppression (Novec 1230 Gas) system • Pre-designed and integrated package that is ready to be assembled at customer premises with rapid deployments in 3-4 week from order placing • IP-54 Racks ensure protection against ingress of dust and water • No separate room required for Edge DC solutions •

High availability designs (N+N) for power

and cooling incorporates best practices from international standards like ASHRAETC 9.9, NFPA 75 etc.

•

Low Total Cost of Ownership, can be deployed in Modules of 1/2/4/6 racks, hence saving

initial capital infrastructure required. Customer can enhance Edge DC infrastructure as computing requirement increases in future.

• Modular solution helps in easy relocation of site with less downtime.

12 | October 2017

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VIRTUAL MACHINE Windows 7 POWERED BY

Apps

NVIDIA TESLA

®

NVIDIA Virtual GPU enabled Virtual Desktop

NVIDIA Driver

NVIDIA Virtual GPU enabled Hypervisor NVIDIA TESLA GPU

Spotlight | Avaya

Avaya will showcase at GITEX Technology Week how it is working with organizations to design solutions that go beyond the digital experience, presenting real-world use cases from its customers across the Avaya International (Europe, the Middle East & Africa, and Asia-Pacific) region for the first time ever at the event. Avaya will highlight how its unique discovery process and agile platforms are helping companies tocreate superior customer experiences and drive business success in today’s digital world.

Avaya will also demonstrate how its open, standards-based approach allows organizations to integrate emerging technology trends such as artificial intelligence, the Internet of Things and blockchain to simplify adoption and deliver measureable results. Avaya will bring these concepts to life at GITEX Technology Week through a series of exhibition areas devoted to specific vertical industries, including banking and finance, healthcare, hospitality, public safety, and more.

With 89% of organizations expecting to compete primarily on customer experience, according to Gartner, organizations need to evolve digitally and deliver truly differentiated experiences to their customers and workers. However, while falling short on customer expectations has a direct impact on retention and revenue, 88% of CIOs surveyed by KPMG and Harvey Nash believe their companies have yet to fully benefit from their digital strategy.

“Delivering the superior customer experience that today’s consumers demand requires meeting their expectations at every touchpoint – physical and digital.

Customers today want to get seamless experiences, regardless

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Avaya to go beyond the digital experience Avaya to bring together leading customers from across Avaya International region for first time ever to present real-world use cases for next-generation customer experience of the channel they use, on the devices of their choice and at their convenience,” said Nidal Abou-Ltaif, President, Avaya International. “This year’s GITEX is the perfect platform for Avaya to demonstrate how we are working with customers and partners around the world to deliver flexible, future-proofed solutions that meet customer expectations in today’s fast-moving digital world.”

Avaya solutions are being used today by leading organizations

across the Middle East and around the globe. The world’s top 10 airlines and the world’s top 10 banks are running Avaya, with Avaya healthcare solutions used by more than 5,000 healthcare industry institutions worldwide. The company today serves over 90% of Fortune 500 companies.

Avaya will be located within GITEX Technology Week 2017 at stand Z-C20 in Za'abeel Hall.

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Showcase | Avaya

Avaya Oceana

Avaya Equinox

Avaya Oceana is a truly multi-touch customer engagement solution in the sea of vendor offers, gives companies the freedom and flexibility to create, innovate, optimize and future-proof customer journey-driven experiences that generate customer loyalty, retention, share of wallet, and repeat business.

Avaya Oceana solutions provide s customers with the perfect experience, enabling them to use any device—mobile, web, phone—of their choice, at any moment. It preserves context throughout their journeys by capturing all interaction data. It combines past interaction info from your existing systems with real-time experience data from Oceana and then pairs customers with the right agents and resources using attribute matching.

Agents will have the right knowledge—so there’s no need to ask customers to repeat themselves.

The Era of Digital Transformation has begun to radically redefine business communications.

With the Avaya Equinox solution, Avaya embeds communications directly into the applications, browsers and devices your employees use every day to create a single, powerful gateway for calling, messaging, conferencing and collaboration. We free people from their desktop and give them a more natural and efficient way to connect, communicate and share – when, whereand how they want.

Avaya Equinox delivers a holisticexperience that works as well on abrowser, mobile device or room-based system as it does on your the desktop. Communication capabilities follow your profile as you move from device to device.

Key features: • Cultivate the ultimate customer journey.

The Avaya Oceana Solution lets you personalize every step and possibility of customer interactions with your company.

This purpose-built single omnichannel solution gives you complete integration and management of your traditional phone and digital channels.

• Take a 360° look at your customer contact world. Address channels, customer routing, resource matching, data captures—every detail. Get real-time, fully meshed insights into what’s going on with your customers: Manage engagement across any device or channel. Gain omnichannel awareness and collect context from each customer interaction.

• Capture and capitalize on big data across your entire enterprise. Avaya Oceanalytics Insights breaks down the silos around traditional analytics tools. You’ll have rich visualization of data to fuel real-time, smarter decision making, which can help drive customer satisfaction and improve customer loyalty.

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Key features: • Always on messaging continuity to virtually any media device • In-app UC experiences embedded into the business processes employees use every day • Web collaboration & event streaming for up to 100,000 live event viewers, screen and application sharing, white boarding and remote desktop control • Rich HD video & high-scale audio interoperable with multivendor room systems, with “Hollywood Squares” conference view that supports multiple large meetings • Flexible deployment options on-premises or in the cloud, with scalability as your needs grow

October 2017 | 15

Spotlight | ASBIS

Discus the major focus at GITEX this year for Asbis?

We will have a larger on solutions and will showcase many of the solutions at the stand.This will include solutions from the areas we focus on. We have a huge focus on our new line of digital signage, transparent digital signage & transparent video wall as well as the new upgraded line of PrestigioMultiBoard solutions.

Elaborate if the Prestigio-lineup solutions for interactive digital signage would be part of the showcase?

Yes, interactive kiosks will be one of the major focus at our stand. There is a growing interest in this segment and we offer great solutions in this space.

Discuss the opportunity outlook for the interactive digital signage solutions? What kind of partners take these solutions to market?

There is potential in the market and it is growing year after year. Inretail, corporate, healthcare, financial, education, real Estateetc, we see good possibilities. We will work with system integrators and solution providers to take these solutions to market as they will require implementation expertise.

Discuss the success you have seen the Prestigio multiboard solutions in the region? Are there any new launches?

Prestigio has been successful in the multiboard segment since the day the solutions were first launched and this has been growing and developing rapidly over the past few years. A new line-up will be launching soon which will be targeting business as well as education sectors.

Elaborate on new/recent solutions from Seagate such as for

16 | October 2017

Sarah Ali, Business Development Manager.

Prestigio Solution ME elaborate on the focus at GITEX and comments on some trends in key Business areas of focus

A focus on value solutions surveillance industry or enterprise high performance you may be showcasing there?

Seagate Surveillance proprietary video stream management for surveillance based IOT applications delivers purpose built surveillance storage solutions.

The ImagePerfect is built on top of MTC Technology to ensure image integrity with 64-HD camera stream support. This technology enables performance, Multistream, write intensive workloads for SDVR and NVR and Read workloads for data analytics, optimized for low Total Cost of Ownership and Reliability

Discuss the partnership with Lexmark for print management solutions- is this a growth segment?

Our partnership with Lexmark extends across its portfolio that includes mono laser, colour laser, colour MFPs, mono MFPs, copiers, scanners and a wide range of consumables.

Lexmark has successfully transitioned from a pure play printer, imaging and consumables vendor to a full-fledged value-focused vendor driving managed printer services in the Middle East, helping companies on their digital transformation journey and Asbis has been a key partner in the journey for the region of Lexmark in the region.

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Showcase | ASBIS

News | 8th Gen Intel Core desktop processors available Intel announced that 8th Gen Intel Core desktop processors are available to purchase. Offering a range of performance options for consumers, including unlocked “K” processors at each Intel Core brand, the 8th Gen Intel Core desktop processors are built for those who require premium performance: gamers, content creators and overclockers.

The new desktop processor family includes the new 8th Gen Intel Core i7 processor, which is the best desktop gaming processor ever from Intel1, along with the first-ever 6-core Intel Core i5 desktop processor and 4-core Intel Core i3 desktop processor. These processors deliver frame rate improvements of up to 25 percent2 compared with 7th Gen Intel Core processors, enabling smooth gaming experiences. Content

creators can expect 65 percent faster editing3 compared with a 3-year-old machine.

HWBOT, the authority on regulating international overclocking competitions and rankings, was fast at work to document overclocking4 records with two total world records and nine global first-places for the 8th Gen Intel Core i7-8700K processor.

PRESTIGIO MULTIBOARD G-series PRESTIGIO MULTIBOARD G-series is a range of interactive flat panel displays (IFPD) with dual PC (Windows and Android). The all-in-one product idea makes these devices a universal solution for business collaboration and education.Make impressive presentations; converge video, images and writing to effectively deliver your message.

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Key features: • The MultiBoard G-series features ultra high definition (UHD) screens based on ELED technology. Everything you see is remarkably vibrant, detailed and sharp. The picture is as vivid as your imagination.

• Intel Core i7 processor on MultiBoards G-series powers a new class of computing: quicker start up of Windows, the best performance with UHD screens, and improved security.

• Born for presenting, but ready for anything.

The MultiBoard is safe both in a meeting room and public hall. Its screen is protected with 4 mm tempered glass. The whole device is covered with an aluminium casing • The best in class infrared technology now supports 10 points. Let the magic begin. View photos, manipulate data and apps. The Multi- Board picture under your fingertips is fast and responsive.

October 2017 | 17

Spotlight | Nexans

How do you see the ICT landscape in the Middle East in the next 12 months?

The Middle East cabling market is growing and will continue to grow over the next year with so much development happening here. Events such as Dubai Expo 2020 and Saudi’s Digitization initiatives are driving new infrastructure projects.

Over the last few years, Nexans has experienced significant growth in its Middle East LAN infrastructure business because of winning some large infrastructure projects in countries such as Egypt, Saudi Arabia, UAE and Jordan to name a few. Due to ongoing infrastructure projects such as airports, hotels, hospitals, educational institutes to name a few across the region, Nexans saw the highest demand for structured cabling solutions from these types of clients.

Tell us about your solutions Portfolio as of 2017 Nexans has been positioned as a high-end LAN infrastructure vendor that provides complete end-toend solutions to major customers in the enterprise market. With a complete range of solutions in both, copper &fibre, we provide end customers with solutions for their LAN infrastructure and Data Centre needs that meet their today’s and tomorrow’s requirements.

Nexans unveiled data centre innovations under the name of ‘Smart Choices for Digital Infrastructure’, which includes different data centre infrastructure technologies and support several consecutive generations of active equipment. Additionally, they are flexible and scalable to adapt to future requirements. As part of the vision towards supporting the

18 | October 2017

The cable to the future Tarek Helmy, Regional Director Gulf and Middle East, South & East Africa of Nexans Cabling Solutions discusses how it’s solutions will make networks future ready world’s growing data needs, Nexans also launched new copper-based solutions to support bandwidths of 25Gb/s and 40Gb/s Ethernet and ultra-high density LANmark ENSPACE fiber solutions for the different DC topologies including EOR (End-ofRow), and TOR (Top-of-Rack).

Nexansalso offers its LANactive solution, based on Fiber-to-theOffice(FTTO)-switch in both, office and harsh environments. This is an advanced technology that has proved to have lower OPEX & CAPEX compared to standard LAN infrastructure networks. LANactive is an ideal solution to serve large areas like hospitals, airports, universities, and any facility requires lot of Floor Distribution racks or Telecom Rooms.

Apart from the above products, Nexans offers a complete range of LAN cabling products and valueadded services providing improved reliability and reduced cost of ownership for Network Managers. All offered solutions are supported by the Nexans 25-year warranty program.

How do your solutions stand out from your competitor solutions?

Nexans’ strategy is founded on continuous innovation in products, solutions and services, employee development and customer training.

Our goal is to continue to be recognized as reliable and innovative technology partner, supporting the end-users to reduce indirect costs (e.g. TCO), risks while offering

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Showcase | Nexans

reliability and convenience to our business partners.

Nexans has invested heavily in R & D and innovation and we offer only the best-of-breed high quality cabling solutions. The advanced technology and the complete end-to-end solution offering by Nexans, both differentiates us from many other cabling vendors that focus on commodity market. No need to mention that Nexans can easily be differentiated from other LAN infrastructure competition by being a cable (Copper & Fiber) manufacturer.

What is your company’s market vision for the next year?

Nexans, with its presence in LAN infrastructure solutions for over 25 years, is and will remain committed to support end customers and continue R&D efforts towards maintaining the leading position among competition.

We have a strong plan in place, during 2017 and beyond, to support this region in several aspects. This includes but isnot limited to continuing market education on latest trends & technologies through training sessions & webinar events, providing latest standards updates through publishing frequent white-papers, expanding the team to better support end customers/ consultants, launching new products and solutions that support end customers’ demand, and many more.

Nexans is fully committed to the Middle East region, and will remain to be a strong player in the LAN infrastructure business. As a proof to our commitment, Nexans has been awarded 9 times the BEST Cabling vendor in the region by 4 different IT media organizations only during the last 4 years. We feel so proud of such achievement, which is unique.

Thanks to our customers, partners, and Nexans team to make this achievement a reality.

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LANmark-8 LANmark-8 is Nexans Category 8 copper cabling solution for data centres which supports both 25G & 40GBase-T.The new generation of twisted pair cabling is designed to support growing data needs by enabling cost savings for BASE-T protocols compared to fibre or twinax solutions. So far BASE-T is limited to 10G but 25G and 40G will be available soon and will require new cabling better than Category 6A. LANmark-8 is built around the GG45 connector interface, one of the standardised connectors intended to be used in the permanently installed cabling infrastructure. GG45 supports 2GHz and offers plenty of additional headroom above the application requirements.

Key features: • It is fully compliant with the Class I/II Cabling Standards and compatible with the RJ45 interface.

• While 40GBase-T is designed to support transmission distances of 30m, the additional headroom and reduced delay of LANmark-8 cabling will potentially support additional lengths of ~10%.

• LANmark-8 is ideal for data centres using 10Gbps server ports and can be installed in cost effective End or Middle of Row architectures. to provide a two-step migration path to 25 and 40GBase-T.

LANactive LANactive is an alternative approach to structured cabling using fibre-to-theoffice (FTTO) topology and active switches to provide standard ethernet services to devices via standard copper based RJ45 technology.

Key features: The approach can provide significant cost benefits in specific types of environments such as: • long distances within the building • space restrictions for floor distributors or cable trays • refurbishment with minimum disruption • redundancy at user level

October 2017 | 19

Spotlight | Toshiba

& ultrafast transfer technology. It’s 10X faster than Wi Fi, 100 X faster than Bluetooth and 1000 x faster than NFC with a current transfer speed of 375 Mbps. A typical web movie of 200 MB can be transferred in 8 Seconds and a 4K Movie in 300 MB in 12 Sec.

Among the leaders in Storage Toshiba has expanded its storage drives portfolio, addressing both consumer and commercial segments, making no secret of its ambition to take the lead in the storage market. Santosh Varghese, General Manager –MEA, Digital Products and Solutions at Toshiba Gulf FZEdiscusses the company’s focus Discuss the outlook for storage products?

Market Research predicts the amount of data that will be generated in 2025 would be about 160 Zeta bytes, which is 10 times of the 16 Zetabytesthat was generated in 2016. These storage demands will be fueled by IOT devices, cloud storage, need for robust and reliable backups, surveillance data storage, NAS Storage etc.All these emerging technologies and new devices, both consumer and commercial, are fueling the demand for Storage

20 | October 2017

solutions and we are well placed to meet the demand with our complete range as we offer an entire range.

Toshiba storage products range from Client HDD to Enterprise HDD, Surveillance HDD to the NAND Flash Storage Products which includes Client SSD (Solid State Device), Enterprise SSD, SD cards, micro SD cards and USB Storage.

Discuss your technology Transfer jet?

Santosh comments, “Transfer jet technology is a new close proximity

How do you see the growth potential in the NAS market?

The Network attached storage is a key focus for Toshiba with the introduction of NAS dedicated HDD N300 which incorporates rotational Vibration sensors .This enables multiple drives to be safely mounted close together in the same enclosure and still operate reliably.These NAS drives are designed for 24X7 operation and for systems where multiple disks operate in close proximity.

Discuss your new launches in the Canvio line-up?

Canvio Series is our range of external HDD with a wide range of capacity ranging from 500GB to 3 TB, We also have different versions of Canvio Series which are Canvio Basic, Canvio Advance ad Canvio premium that meet needs of different kinds of requirements and user aspirations.

The CANVIO PREMIUM and CANVIO ADVANCE blend form and function, offering high-capacity storage, easy backup, and trustworthy security in a slim, stylish design. The brand new Toshiba backup software is available for download, enabling users to easily back up important data through an improved user interface with option to set your own backup schedule. Additionally, the brand new Toshiba security software allows for simpler password setting with a more intuitive user interface so users can protect private data and prevent unauthorized access.

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Showcase | Toshiba

How has the response to the Canvio for Smartphone been?

Canvio for Smartphone is a unique solution for backing up the smartphones. Today Smartphones are the single most major gadget for any individuals with gigabytes of data stored on the phone in terms of pictures, videos and important data. However, less than

2% of the smartphone users backup their smartphones , which means the rest 98% leave their phones vulnerable to risk of losing their phone either by theft, hard drop of phone there by cracking it or an accidental drop in water.

Canvio for smartphones is the solution , as the user charges their smartphones ,using the CFS , the data

Toshiba unveils new range of external hard disk drives Toshiba has announced the latest additions to its line of portable hard drive solutions for personal storage, the CANVIO PREMIUM and the CANVIO ADVANCE, offering flexible capacity with 1TB, 2TB and 3TB options and slimmer 2TB design than previous models.

The CANVIO PREMIUM series offers versatile connectivity in a stylish design with an aluminum finish and diamond-cut edges in silver metallic or dark gray metallic. The top of the device is flat, making it easy to store, and curves have been minimized to emphasize the thinness of the drive and give it a sharper look. It is accompanied by USB Type-A to USB Type-C [2] adapter that can be inserted in any orientation for easy connectivity to everything from notebooks to high-end desktop PCs. The 2TB devices in the Premium line have a 13.5mm profile, 5.5mm slimmer than the previous model. The 1TB devices also have a 13.5mm profile and the 3TB devices have a 19mm profile.

The CANVIO ADVANCE series has a flat design and four color options – black, white, blue or red – with a glossy finish.

The 2TB devices in the Advance line have a 14mm profile, 5.5mm slimmer than the previous CANVIO CONNECT model.

The 1TB devices have a 14mm profile as well, and the 3TB devices have a 19.5mm profile.

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gets automatically backed up on the CFS (Canvio for Smartphones ) as the CFS has got inbuilt HDD of 500 GB capacity along with the charger . As of now this solution is available for Android phones. This also helps when a user want to migrate their data to new phones from old phones.

Toshiba Surveillance HDD

Toshiba Surveillance HDD’s are built for the current security solutions, considering the benchmarking of the NVRs and DVRs where lower CAPEX, lower OPEX, superior scalability, improved image capture, better reliability and greater data retention are the driving factors. Toshiba has the solution to address all of the above factors with the Surveillance HDD.

October 2017 | 21

Spotlight | Sony

In keeping with the quality and market-leading features of Xperia XZ Premium, the new addition to the Xperia flagship family combines Sony’s ground-breaking technology with innovative new features.

Gita Ghaemmaghami, Regional Marketing Communications Manager at Sony Mobile Communications Middle East and Africa said, “At Sony Mobile we are committed to the vision of offering personalised and intelligent products to the market and continue to push the boundaries of communication through cutting-edge technologies.

Our vision is to offer smart devices and products that enable new and existing customers to access and interact with each other wherever they are while making their lives easier, more enjoyable, more productive and fulfilling. Our Xperia brand, which is centred on communications, is the Sony brand perfectly positioned to bring this to life. “ Harnessing the latest Sony innovation and audio technologies to offer immersive entertainment all wrapped up in a timeless premium design, Xperia XZ1 incorporates the latest Motion Eye camera for capturing detail beyond human eye capability, new ground-breaking technology for mobile with 3D scanning, class-leading display technologies for beautiful onscreen images including HDR display, and a premium listening experience with Hi-Res Audio.

Xperia XZ1’s remarkable video capabilities allow users to create sensational videos from their everyday moments by recording in 960 frames per second, providing stunning Super slow motion video playback. Equally impressive is the device’s new photography features. The 19 MP rear camera’s new Predictive Capture stays one step ahead and automatically starts

22 | October 2017

Gita Ghaemmaghami Regional Marketing Communications Manager Sony Mobile Communications MEA

Sony Mobile expands flagship Xperia range buffering images when it detects action – or even a smile – before you press the shutter button. Its new Autofocus burst, meanwhile, intelligently follows your subject, adjusting the focus to make sure your action shots stay sharp.

Showing a breakthrough in mobile creativity, 3D Creator is Sony’s unique, innovative in-house algorithm for fast and easy scanning of 3D objects, offering a new world of creative possibilities. For the first time ever in a smartphone, you can capture high quality 3D scans of objects in just one minute using the four scan modes; head scan, face scan, food scan and freeform scan. Each mode has its own custom guides for ease of use and after finishing your scan there are various playful options for turning your scan into reality, such as sending your scan to a 3D printer to make it

into a memorable keepsake.

Water resistant and dustproof, Xperia XZ1 runs on Android 8.0 Oreo and features Qualcomm Snapdragon 835 Mobile Platform for smooth performance and superfast download speeds. Combining a mix of superior sound, 5.2” display, timeless design and enhanced battery life, Xperia XZ1 offers immersive entrainment in the palm of your hand.

“Communication is at the heart of our daily lives, and mobile devices have one of the closest touch points with consumers. This is why smartphones such as our new Xperia XZ Premium and our other communication devices are so important for us at Sony, and this is why we continue to focus on delivering the Xperia brand with emotional value and fresh, innovative experiences,” added Gita.

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Showcase | Sony

Xperia XZ1 Xperia XZ1 incorporates the latest Motion Eye camera for capturing detail beyond human eye capability, new ground-breaking technology for mobile with 3D scanning, class-leading display technologies for beautiful on-screen images including HDR display, and a premium listening experience with Hi-Res Audio.

Combining advanced processing power with super-fast download speeds, Xperia XZ1’s memory-stacked Exmor RS image sensor pushes motion capture to the next level and produces exceptional image quality. You can create sensational videos from your everyday moments by recording in 960 frames per second, providing stunning Super slow motion video playback. Plus, the 19 MP rear camera new Predictive Capture stays one step ahead and automatically starts buffering images when it detects action or even a smile, before you press the shutter button.

Key features: • Showing a breakthrough in mobile creativity, 3D Creator is Sony’s unique, innovative in-house algorithm for fast and easy scanning of 3D objects, offering a new world of creative possibilities.

• Xperia XZ1 brings more colour and contrast to immerse yourself in your favourite shows and movies in stunning realism, by incorporating HDR in its 5.2” Full HD display.

• Sony audio expertise also lets you immerse yourself in the truly authentic sound of Hi-Resolution Audio with Xperia XZ1, enabling you to enjoy every nuance and detail in a track.

Xperia XA1 Plus Offering best in class entertainment in the palm of your hand, it features a 23MP camera, 5.5” Full HD display and immersive audio performance with ClearAudio+ Sony audio technology and Smart Amplifier. Bringing a vibrant choice of three colours to express your individual style – Gold, Blue, Pink and Black – Xperia XA1 Plus features a rounded, sleek design with narrow borders and intuitive fingerprint sensor on the power button to give you personalised security. All this is powered with all day battery thanks to its large capacity and Stamina Mode and with power efficient performance to keep everything running smoothly and quickly with its octa-core processor.

24 | October 2017

Key features: • With 2560 x 1440 resolution, Quad HD (QHD) offers superior picture quality and sharp imagery that reveals the finest details.

The widescreen 16:9 aspect ratio provides plenty of space to spread out and work, plus allows you to enjoy games or movies in their original size.

• Whatever your setup, achieve the highest framerate and smoothest display possible via AMD Free-Sync Technology.

Whether you’re dashing through explosions or screeching around rain slicked bends, wave goodbye to screen tearing and lag – and leave your opponents in your smoothly rendered dust.

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Spotlight | D-Link

A balanced focus Sakkeer Hussain, Director - Sales & Marketing for D-Link Middle East & Africa discusses market trends and the focus at GITEX on consumer and business segments

Discuss your plans for GITEX showcase?

D-Link will be showcasing the latest consumer and business products at GITEX 2017, Za’abeel Hall, Stands ZL-D6 and stands ZL-B1. As was the case last year, in 2017 we will have two dedicated stands one for the consumer range of products and the other business and commercial portfolio.

Besides increasing brand awareness in the region, the company aims to present the newest technologies and products to tech-savvy end users, business owners, government sector, telcos and IT networking professionals On the Business solutions stand, D-Link will be showcasing the 4K2k resolution/60frames per second HD cameras, 10G switch range, IP Telephony, Structured Cabling Solutions and our alliance security and industrial networking solutions for niche verticals such as the transport, oil and gas industry from MOXA and Gajshield Does the consumer networking market continue to see growth?

The key trends shaping the networking segment is the need for speed, high

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performance routers and wireless solutions that have a much wider coverage in terms of radius. stemming from the need for more speed by consumers, to have routers, range extenders and wireless technology that have fast speeds and high performance.

What are D-Link’s recent product launches in the home segment?

There is a whole range of new products for the home segment. These include the latest range of high-speed Wi-Fi routers, newest additions of cloud products, the COVR WiFi system, 4G/LTE fixed and portable routers, home automation devices and cloud-enabled IP cameras, including the latest Omna Apple HomeKit surveillance camera.

What are your solutions around whole home Wi-Fi? D-Link “Covr” - Whole Home Wi-Fi System is a Router/Extender based Wi-Fi solution that give you the best of both worlds. Multiple Wi-Fi connection points for seamless whole home coverage, and the power of a Wi-Fi Router to handle the demanding

needs of today’s home network. Gone are the days of only being able to use Wi-Fi in certain areas of your home.

Thanks to revolutionary adaptive roaming technology, the Covr Wi-Fi System continually scans your device’s wireless signal strength to each Covr device, automatically connecting to the strongest signal available.

The Covr Wi-Fi System provides you with a home network solution that is quick and easy to set up. All Covr devices come pre-paired and work straight out of the box, so you just need to plug them in and get started.

Set up your network in no time using the intuitive web-based interface, or with the free D-Link Wi-Fi app on your Android or iOS mobile device.

Unlike a traditional Router plus Range Extender solution, Covr uses advance technology to build a MESH network in your home. As you move through your home you seamlessly connect to the strongest signal, eliminating the need to disconnect and reconnect.

The Covr Wi-Fi System handles the transfer seamlessly, allowing you to walk from room to room without experiencing dropped phone calls or frozen video streams.

October 2017 | 25

Showcase | D-Link Covr Wi-Fi System The COVR-3902 Covr Wi-Fi System is a revolutionary wireless networking solution comprisedof the COVR-2600R AC2600 Wi-Fi Router and COVR-1300E AC1300 Wi-Fi Range Extender. TheCovr Wi-Fi System uses a High-Power Wi-Fi Router at its core to offer a “PowrZone” of blazing fastWi-Fi, while the Covr Seamless Extender takes care of the outer edge. Automatically connect tothe strongest signal as you move through your home for up to 6,000 sq. ft of seamless wholehome coverage.

Key features: • High-Power Wi-Fi • Smart Wi-Fi (band steering) • 4 x 4 MU-MIMO technology • Expandable network • Set up and configure your network throughthe easy-to-use web-based interface or the freeD-Link Wi-Fi mobile app • Intuitive setup wizard to guide you through the • configuration process • COVR-2600R AC2600 Wi-Fi Router • Concurrent dual-band wireless for connections • up to 2533 Mbps1

DCS-8200LH The DCS-8200LH HD Ultra-Wide View Wi-Fi Camera boasts a horizon-wide 180° lens that easily captures your entire room, wall-towall, in high-quality 720p. Its rotatable head makes ceilingin stallations easy, and the built-in night vision, and handy mobile app empower you with knowing exactly what is happening, day or night.

Unlike traditional cameras, the DCS8200LH uses an ultra-wide view lens to give you a full180° field of view, letting you cover an entire room with a single camera.

Key features: • The DCS-8200LH has built-in Wireless AC and takes advantageof the latest Wi-Fi technology to give you a high bandwidth connection to your router forstreaming HD video from your camera, and improved range for more flexible placement.

• Enhanced with mydlink support, the DCS-

8200LH makes it easier and more convenient foryou to look after your family and home or office environment.

• High quality 720p HD CMOS sensor for excellent image quality

DAP-1860 Increase the coverage of your home or office wireless network with the sleek and easy-touse DAP-1860 AC2600 Wi-Fi Range Extender.

The DAP-1860 helps you move from room to room, office to office, floor to floor, or yard to yard without losing signal. Stream live news, music, or sports on your mobile device without missing a thing. You can also use the DAP-1860 as a wireless access point by connecting an Ethernet cable to the built-in Gigabit Ethernet port.

26 | October 2017

Key features: • The DAP-1860 prepares your home to become a Connected Home by bringing Wi-Fi to places your old signal can’t reach.

• A stronger Wi-Fi signal means you can

install more wireless surveillance cameras, baby monitors, sensors, and alarms in the places where you need them.

• Plus, the speed and convenience

of the DAP-1860 means you no longer need to consider the frustrating, expensive, and time-consuming task of professionally installing Ethernet cable

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WE WANT TO BE UNHACKABLE.

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We’re glad Kaspersky Total Security protects us from the rising number of digital threats, whenever we connect.

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