Technology Handbook 2012

October 2012

HANDBOOK

As the IT Market plateaus, the MEA region is becoming increasingly crucial for IT companies.

Innovation rules in this new market reality.

The Tech Wars A special supplement with VAR Magazine

C

Contents P-4 Overview: Shifting Gears P-8 Kaspersky doubles down as threats rise P - 10 TP-Link’s on growth path P - 14 Linksys riding the technology wave P - 16 Engenius great leap forward P - 18 Belkin’s new game plan P - 20 Lenovo lays out regional agenda P - 22 Dell stakes its claim in MEA P - 26 SanDisk Looks to the future

P - 29 Imation’s gamble pays off P - 32 Lexmark counts on regional pedigree P - 34 D-Link ready for take-off Showcase Kaspersky TP-Link Linksys Engenius Belkin Lenovo Dell SanDisk Imation Lexmark D-Link Logitech

P-9 P - 12 P - 15 P - 17 P - 19 P - 21 P - 24 P - 28 P - 30 P - 33 P - 35 P - 37

Founder & CEO: Vivek Sharma Managing Editor: R. Narayan Assistant Editor: David Ndichu Powered by: VAR MEA Magazine Art Director: Faiz Ahmed P.O. Box: 121075, Montana Building 404 Sales Director: Alishan Zaidi Zabeel Road, Near GPO, Karama, Dubai-UAE Business Development Manager: Marie Franz Madrilejos Tel: 04-3705022 Fax: 04-3706639 Sr. Sales Manager: R. Subramanyan Business Development Manager: Mallika Rego Disclaimer: While the publishers have made every attempt possible to Sales Manager : Saad Zaidi get accurate information on published content in this handbook they Sales Coordinator: Smitha Jithesh cannot be held liable for any errors herein.

Overview

Shifting Gears It’s a futile attempt to try to keep up with technology trends. As soon as you get your hands on the “next big thing” another one appears promising to be the “breakthrough” innovation we have all been yearning for. This is soon replaced with an update of some earlier version with its “revolutionary” applications before we even get comfortable with the last one.

That said, we cannot help but look at some of technological buzzwords of the day, “day” being the operative word. This is certainly not a guarantee that this will be what everyone will be talking about at any time in the future.

BYOD is one such buzzword, a catchy acronym for a simple and logical technological leap. Sim4

October 2012

ply put, BYOD refers to the consummerization of technology, or bringing personal computer devices into the workplace. To be sure, BYOD has been with for a while, with personal cell phones being used to conduct official business by employees for ages.

What has changed is the merging of these gadgets into the larger business IT system.

For companies, there are benefits to allowing personal computers to be brought to the office. Our computers have become an extension of our lives, carefully chosen to reflect a bit about our personality in a world that worships conformity. Letting employees use devices they are more comfortable with should invariably lead to a more motivated and hopefully productive workforce. It could also lead to cheaper capital outlays on new

gadgets for the cost-conscious entrepreneur.

This raises a lot of technical challenges for the IT manager not the least of which is how to deal with the obvious data security issues brought about. Securing company data is a full time job and all this could be undone by a personal laptop with less than robust security features.

For IT managers holding out on embracing BYOD, security ranks top in the list of anxieties. Add compatibility issues, data management and employee privacy, and none but the bravest CIO has followed this path.

The industry though has responded with storage, servers and networking systems manufactured with BYOD-centric applications in mind. Online security companies are also coming up with software that

Overview

give companies better control of their IT environments even with alien devices tethered to the network. BYOD was a rational next step as technology evolves, and companies should embrace the concept as well as technologies available to drive it forward.

This year saw the launch of 802.11ac or 5G Wi-Fi, meant to replace the N technology that has been with us for several years. AC routers are made to enable multi-station WLAN throughput of at least 1 gigabit per second and a maximum single link throughput of at least 500 megabits per second (500 Mbit/s) ensuring much faster WiFi connections. With rapid accumulation of data brought on by the explosion of mobile devices, the world was crying for a much faster technology to transfer all this information among the numerous gadgets we have in our possession. Expect to see AC networking devices at GITEX this year.

Tablets continue to buck the trend as PC sales in much of the world dwindle. Meant primarily for the consumer market, new apps, faster processing speeds and more robust security features are transforming them into work computers as well.

Expect to see more and more tablets targeting the enterprise segment and if consumer interest elsewhere is anything to go 6

October 2012

by, tablets could soon become the go-to device for the mobile executive.

After failing to make much of an impact in the several years they have been in the market, all-inone PCs could receive the much needed boost from Windows 8.

With more and more AIOs adopting touch screen interfaces, they are a perfect match for Windows 8 enhanced touch screen experience. Manufacturers also seem to have found the perfect balance between the enterprise and the home user with AIOs. Employing the sleek design and form factor now familiar with home entertainment units and the technical capabilities of a traditional desktop, AIOs have the potential to gain market share in both these settings.

The last few years have seen the growth of highly sophisticated custom made malware. Unlike their older versions which could easily be controlled by generic online security software, the new reincarnations call for specific security responses. Although now restricted to organized groups, they will surely make their way down the food chain and find themselves in the hands of the average cybercrime hobbyist.

This means that the business owner employing several IT platforms will require numerous security applications just to keep pace. The cost overlays may be

daunting for many SMBs. Luckily, online security firms are working hard identifying these viruses and their solutions.

System integration has reached its climax as tech giants realize relying on traditional product lines won’t cut it as competition heats up and hardware sales stagnate. Over the last five years, major vendors like Dell, HP and others have been on a buying binge acquiring software and solutions companies all over the world. The result has been a serious realignment of the global IT industry with entire IT eco-systems from networking to storage to server system and security being controlled by a few firms. For enterprises, the benefits are manifold at least in the short term. Savings, convenience, unified solutions providers, et al. In the long run, there’s always the risk the market could monopolised by a few extremely large multi-nationals putting at risk competition and innovation.

No one can predict what new technologies we’ll see in the coming year. One thing we can all be certain of is that when we publish this booklet next year, we’ll be talking about completely different topics and catchwords. And the consumer will be the happier for it equipped with newer and enhanced user experiences.

© 2012 Kaspersky Lab ZAO. All rights reserved. Registered trademarks and service marks are the property of their respective owners.

NETTY R E INTCURI SE

I’ve enough things to worry about, without stressing about whether my laptop is secure all the time. Thankfully, with Kaspersky Internet Security, I don’t have to. www.kaspersky.com

Spotlight | Kaspersky

Cybercrime is the bane of online networks everywhere. Kaspersky’s Middle East and Turkey Managing Director Tarek Kuzbari, discusses how the company manages to keep up

Tarek Kuzbari Managing Director, Middle East & Turkey

Briefly discuss the rising cases of custom and targeted malware and what businesses can do to protect themselves?

Targeted attacks are often highly-sophisticated, but they typically start by exploiting human weaknesses, i.e. tricking people to click on an e-mail attachment or links, or trying to get them to reveal information that helps attackers to get a foothold in the organisation, e.g. a network login. The technical aspect of the response to this kind of threats is more obvious, of course. Businesses must deploy a range of technical solutions in order to secure their systems - anti-malware, firewall, encryption, data leakage prevention, etc.

What security solutions does Kaspersky offer to counter these custom threats?

We offer a whole range of effective corporate security solutions for the most popular operating 8

October 2012

Kaspersky Doubles Down as Threats Rise systems specifically designed for different types of businesses.

The company’s product range covers all of the main information security requirements that businesses and large state organizations have to adhere to, including: excellent protection levels, adaptability to changing circumstances, scalability, compatibility with different platforms, high performance, high fault tolerance, ease of use and high value.

Discuss new security technology from Kaspersky One of the primary advantages of Kaspersky Lab’s corporate range is the easy, centralized management provided by Kaspersky Security Centre that extends to the entire network regardless of the number and type of platforms used. More than that, we have designed targeted security solutions to deliver intelligent protection for specific

components of corporate network including workstations, file servers, mail servers and Internet gateways. One of the latest developments is Kaspersky for Virtualization which is an agentless anti-malware solution that provides a more efficient way to protect virtualised infrastructure .

What are the most serious threats in the Middle East and Africa region and what specific solutions do you have for them?

The world is now a very small place . As a result, we all face the same kinds of threat. However, there are differences in the level of awareness of malware and its uses. In Europe and North America, where IT has formed a key part of business for longer, there is a greater experience of threats and the security measures needed to combat them, compared to the Middle East and other areas of the

Spotlight | Kaspersky

Kaspersky PURE 2.0

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Cybercrime, like the rest of the IT field evolves fast. Discuss emerging threats and solutions to them Cybercrime - i.e. malware-forprofit - has been around for almost a decade. For the most

Kaspersky PURE 2.0 provides the security solution for all family’s PCs, identities, passwords, documents, photos and more.

Kaspersky PURE also offers you an encrypted vault for personal data and information. It is password protected, keeping it safe from hackers and criminals.

Key Features • Password vault to defend against identity theft • Central security management to manage multiple PCs via a single PC • Parental controls to keep children safe online • Scheduled backup

part, attacks have been random and speculative in nature - not aimed at a particular person, but designed to steal from anyone unlucky enough to fall into the nets of the cybercriminals. While such attacks still form the lion’s share of cybercrime, it’s clear that the number of targeted attacks is increasing. Over the last 12 months we’ve seen a steady stream of attacks focused on

Kaspersky Internet Security 2013 The Internet Security 2013 suite offers Hybrid Protection combining the power of the cloud and your PC. The suite also offers proactive detection offering protecting against new, unknown malware.

Key features • Delivers greater security for online shopping and banking • Protects your privacy and your digital identity • Keeps your children safe and responsible • Prevents malware from exploiting vulnerabilities in the PC • Automatic download and installation features

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globe. This is one of the reasons why countries in the Middle East figure regularly in the ‘high risk’ category in our quarterly reports.

specific organisations. The massive increase in online activities - blogs, forums, social networks, etc. - makes it a lot easier for would-be attackers. Cybercriminals now adopt a ‘steal everything’ approach to harvesting data and then mine that data for specific information to frame an attack on their chosen target.

Kaspersky Mobile Security With the growth of malware that is specifically targeting smartphones, Kaspersky Mobile Security provides protection whenever you use your Android smartphone to bank, shop, surf the web or chat with friends.

Key Features • Scans for viruses, spyware and more • Blocks dangerous and phishing websites • Filters unwanted calls and SMS texts • Locks your missing phone, locates it and wipes data from it • Optimised for low impact on battery life October 2012

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Spotlight | TP-Link

TP-Link’s on Growth Path Denny Liang General Manager, MEA, TP-Link

What range of your networking products and solutions has seen the strongest demand in the Middle East?

TP-LINK’s wireless LAN products, including wireless routers, adapters, 3G/4G wireless, access points and range extenders, enjoy the largest market share and are driving more and more attention from consumers in the Middle East, while contributing impressively to our bottom line that has seen TP-LINK become the world’s No.1 provider of wireless LAN products. In the near future, we expect to see even stronger growth as we introduce new technologies in the region, such as TP-LINK’s high-performance N900 dual band products, 3G/4G routers, mobile Wi-Fi router compatible with SIM card and storage, VoIP devices and the multifunctional ADSL modem router which comes with USB sharing, gigabit LAN, 3G Wi-Fi 10

October 2012

TP Link is keen to replicate its global dominance of the wireless LAN market in the Middle East. Denny Liang, General Manager for TP-Link for the MEA region shares how the company intends to accomplish this.

sharing all fitted into one device.

Briefly discuss your reseller channel strategy in the region.

We sell through authorized distributors, official partners and retailers. We are seeing more and more TP-LINK products in top retail shops, such as Sharaf DG, Hyperpanda, Emax, Geant, which provides great convenience and a wide product choice to our consumers. Along with the optimized partners, TP-LINK is strengthening our relationship with our resale network, thereby increasing benefits for everyone involved.

TP-LINK has became number one networking products manufacturers. Is this also true for the Middle East in terms of sales?

TP-LINK has consistently been ranked the world’s number one provider of WLAN and Broad-

band CPE products since 2010 and have continued to increase our global market share ever since. The Middle East is one of the markets showing the most potential, with year-on-year sales having doubled in the region in the first half of 2012.

With mobility becoming more widespread, have you seen a corresponding rise in your range of print servers and how much in terms of sales are you seeing in this category?

TP-LINK is providing more and more mobile networking devices for home or office users. The enterprise market is becoming increasingly important for TPLink. Our print servers are now increasing their market share in the region, while the company is dedicating to make the devices faster and more convenient and easy to use.

Powerline Solution

Easily Extends Your Network 300Mbps AV200 Wireless N Powerline Extender Starter Kit TL-WPA281KIT* Easily broadcasts Wi-Fi signal to every corner in your house Up to 300-meter range over the household power circuitry One button for easy network security TP-LINK’s powerline adapters take advantage of your household’s existing electrical circuitry to transfer data, instantly creating a stable network connection. No redundant network cables, just Plug-N-Play!

Home Solution

Powerline

Ethernet

TL-WPA281

TL-PA211 TL-PA211

Bedroom 1

Study Room

Living Room

Bedroom 2

TL-WPA281 TL-PA211

Router

* UK and EU plug types are supported.

TP-LINK Middle East FZE www.tp-link.ae

Product Showcase | TP-Link

Portable Battery Powered 3G/3.75G Wireless N Router Overview TP-LINK’s TL-MR3040 is a truly mobile wireless networking platform that when paired with a 3G USB modem, is able to broadcast a wireless signal at up to 150Mbps around a room, creating a mobile office or entertainment network for up to five devices to access the Internet simultaneously. The device is powered by its own powerful internal 2000mAh battery, users can work or play for hours on end.

Key Features: • Share a 3G mobile connection, compatible with HSPA/ UMTS/EVDO 3G USB modems • Battery powered, portable design, light and small enough for you to take anywhere • Wireless N speed up to 150Mbps • IP-based bandwidth control allows administrators to determine how much bandwidth is allotted to each connected device

N750 Wireless Dual Band Gigabit Router Overview TP-LINK’s TLWDR4300 is a simultaneous dual band wireless router combining the fast speeds of 450Mbps using the crystal clear 5GHz band and 300Mbps using the traditional 2.4GHz band. With simultaneous dual band, users have 750Mbps of total bandwidth to power numerous bandwidth intensive applications at the same time around a large home or office setting. Simple tasks such as e-mail or web browsing can be handled by the 2.4GHz band at 300Mbps and more latency sensitive tasks such as online gaming or HD video streaming can be processed over the 5GHz band at 450Mbps, at the same time.

Key Features: • 5GHz 450Mbps + 2.4GHz 300Mbps - Concurrent Dual Band Wireless • Versatile two USB Sharing Ports • 5 Gigabit Ports + 800Mbps Hardware NAT • IP QoS – Control Your Bandwidth • One Button Security Setup

Portable 3G/3.75G Wireless N Router Overview Powered by a laptop or power adapter, the TL-MR3020 allows user to easily share a 3G/3.75G mobile connection with family and friends on the train, while camping, at the hotel, nearly anywhere within 3G/ 3.75G coverage. With One Button Security Setup, the TL-MR3020 allows users to instantly setup their security simply by pressing the WPS button on the router and automatically establishing a WPA2 secure connection, which is more secure when compared with WEP encryptions.

Key Features: • Share a 3G mobile connection • Compatible with 120+ UMTS/HSPA/EVDO 3G USB modems • Travel-size Design • Up to 150Mbps Wireless speed • 3G Router, WISP Client Router and Travel Router Mode (AP Mode) modes 12

October 2012

Spotlight | Cisco 802.11ac technology with Cisco’s intelligent Cisco Connect Cloud software platform for an experience that is both powerful and intuitive, simplifying how consumers connect, control and interact with their home devices and appliances. As consumers begin the transition to the new Wi-Fi technology, Linksys is introducing a solution that not only includes a powerful product, but has new innovation that enables

also work to leverage consumer innovation to our business customers and technologies What are the growth prospects for Cisco in the region?

The Middle East market remains a big, strategic opportunity for Cisco and the company will participate in markets and customer segments where we can be successful, differentiated and profitable. We have the support

Riding the Technology Wave Amanulla Khan Cisco Regional Manager

Cisco’s Regional Manager for Cisco Amanulla Khan looks to Linksys products based on the newly launched AC technology to cement the company’s leadership role in wireless connectivity.

Cisco recently has launched Linksys routers that connect through the new 802.11ac technology. Discuss benefits of this new technology to consumers?

Cisco’s Home Networking Business Unit has launched the first Linksys Smart Wi-Fi Router and Universal Media Connector both powered by the industry’s nextgeneration wireless technology - 802.11ac. The new technology is designed to deliver wireless speeds approximately three times faster than the current wireless 802.11n standard.

them to stay connected to their devices and home wireless networks from anywhere, anytime.

We deliver the most complete solution, from performance to usability to customer satisfaction.

How does this technology tie to the larger Cisco ecosystem?

The new Linksys Smart Wi-Fi Router EA6500 uniquely blends the highest performance of 14

October 2012

What is your strategy for the MEA region?

With consumers driving innovation across the IT industry today, we are focused on understanding the consumer mindset and technologies and leveraging both for our enterprise customers and consumers. The new 802.11ac technology allows us to provide the market with innovative technology and solutions to do just that. We reach the consumer directly via sales through our retail partners as well as through service providers and business applications. We

from our partners, customers and industry influencers, who realize Cisco is in a unique position to provide value for both businesses and consumers, delivering on our vision of transforming life’s experiences by connecting people to each other, their ideas and their world.

Briefly describe your GITEX plans this year GITEX is the biggest IT tradeshow in the region and we will exhibit on the show again this year. The event has proven to be a great opportunity for us to meet with customers, consumers and of course the media. This year we will be showcasing our range of innovative consumer products which address the challenges faced by Middle East consumers today.

Product Showcase | Cisco

Linksys Smart Wi-Fi Router Dual-Band N900 Router

The N900 offers maximum speed (up to 450 + 450Mbps) for ultra-fast wireless transfer rates with simultaneous dual-band to maximise throughput and help avoid network interference. Gigabit Ethernet ports offer speeds up to 10 times faster than standard Ethernet coupled with the top range and reliability with full 3x3 MIMO antenna array. Included with Linksys EA-Series routers, Linksys Smart Wi-Fi gives you easy access to your home network from a browser or mobile device.

Key Features: • 450 + 450 Mbps speeds • 3x3 MIMO antenna for connectivity anywhere in the home • Dual-Band N (2.4 and 5 GHz) • SpeedBoost high quality antenna technology • 4 Gigabit Ethernet (10/100/1000) ports Advanced Security • WPA2 encryption and integrated firewall • IPv6 Enabled

Dual-Band WirelessN ADSL2+ Modem Gigabit Router Dual Wireless-N radio bands let you choose the one with the least interference in your area. Either one delivers high performance for smooth streaming video, high frame-rate gaming, fast data transfers, and heavy Internet use from multiple users. It connects to existing Wireless-G, -B, or -A devices. Wireless-N’s Multiple in, Multiple Out MIMO technology actually uses the signal reflections that confuse ordinary wireless technologies to boost range.

Key Features: • All-in-one ADSL2+ modem, router, wireless access point, and 4-port switch • Radio band selectable to avoid interference • Gigabit ports offer fast connectivity for wired devices

Linksys WET610N Dual-Band N Bridge

The WET601N is optimized for streaming video to reduce glitches when watching Internet video streaming services. To protect your data and privacy, all wireless transmissions can be encrypted with industrial-strength Wi-Fi Protected Access (WPA) security. Wi-Fi Protected SetupTM helps make secure connections pushbutton simple.

Convert any wired network enabled device with available Ethernet port to the latest wireless technology.

No need to buy a wireless adapter that only works with one device.

Key Features: • Wireless Dual-Band N (2.4 or 5 GHz) • High speed up to 300 Mbps • Optimized for streaming video & gaming • Converts wired devices to wireless • Easily connect HDTVs, Game Consoles and more

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Spotlight | Engenius UAE where we are based. For the targeted tier-1 markets, we work closely with our partners to provide not only the incountry distribution but also add value internally in the market for education, consultancy, as well as pre-sale and after sales support in technical and RMA. We are also working to increase market exposure by engaging in workshops and road shows periodically to those markets that

in the region The MEA region still has lots of room to grow in wireless solutions in both business and private sectors. EnGenius is very well known by our ceiling mounted AP/repeater EAP series and we are probably the vendor with the most complete range in this regard and are being appreciated by the market for its performance and stability. At GITEX, we will launch the new EAP600

Engenius Great Leap Forward Yuhan Wang Managing Director, Engenius

With wide open spaces long range wireless solutions would seem a perfect fit for the region. Engenius Managing Director Yuhan Wang looks at how wireless is changing communications in the Middle East.

Discuss Engenius’ most popular product lines in the region?

Our products and solutions work particular well with integrators who have projects in hospitality, education, surveillance, Wi-Fi hotspots and WISP and we have created the solution guides to be distributed at GITEX. Wireless solutions are more important to this region where the area is wide and wired infrastructure is less efficient or not economically feasible.

we are not able to serve from the inside but still need to increase awareness.

Briefly discuss your market strategy in the Middle East and Africa We are focusing on markets where the WISP business is popular like Iraq, Lebanon and Nigeria and we put more effort on the sizable markets like KSA, Iran, Turkey, and of course the 16

October 2012

Discuss your reseller channel strategy We have an understanding with our distributors that both vendor and distributors should addvalue to the reseller channels; simply box-moving distribution is not sufficient anymore. Stock availability and RMA support are the basics which we can easily satisfy from our facilities in Jebel Ali Free Zone. Beyond that, we should think of how we can increase strengths with our distributors in terms of incentive program, training, network design and consultation.

Discuss your wireless solutions

which is the “dual concurrent” AP/repeater with a very sleek design which blends perfectly into the interior and for which we won the Red-Dot award for the shape and concept. We find the dual band / 5Ghz market is getting important as tablets are embedded with 802.11a 5GHz band module and the dual band AP can be more flexible and offer faster and more reliable connection to those tablets. Other than that, we will also introduce the more affordable solutions in outdoor CPE, and also more powerful base stations for those who need to deploy public or private Wi-Fi hotspot. In addition, we have our long range wireless phone products with coverage of about 1-2kms which are unique among providers in the region.

Product Showcase | Engenius Engenius ESR 300H

Engenius XtraRange ESR600H

The ESR300H is designed to deliver extended range and expanded coverage so that families can connect more devices throughout and around the and take advantage of all the free and subscription-based Internet services now available on Blu-ray players, game consoles, set top boxes, HDTVs and more. The ESR300H also supports several security features and settings including industry standard wireless encryption.

The Engenius XtraRange ESR600H is a Dual-Band Concurrent (300 + 300 Mbps) Wireless-N Router with a built-in 4-Port Gigabit switch and a Gigabit WAN port, and a built-in USB port to support a USB hard drive or USB printer. It comes with the detachable 5dBi high gain external antennas and is embedded with internal high gain antennas to extend range and provide greater coverage for better overall wireless connectivity to remote devices.

Key Features: • Extended wireless range with better coverage • Built-in 4-Port Switch to connect Blu-ray players, Set Top Boxes, DVRs, Game Consoles and HDTVs

Four Guest Access Login Options

WPA / WPA2 encryption to help secure the wireless network

Key Features: • Wireless-N Speed • Gigabit Wired Port • More Guest Access Options • L2TP and PPTP VPN • Supports L2TP and PPTP VPN (Virtual Private Network)

EAP 600 Wireless Indoor Repeater

EnGenius ERB300H

The EnGenius EAP600 is a wireless-11n 600Mbps (300Mbps + 300Mbps) High Power Dual Band concurrent ceiling mount AP. It allows simultaneous operation of 2.4GHz and 5GHz wireless network. With media-optimized performance, one can enjoy internet surfing more smoothly and with less lag.

EnGenius ERB300H integrates your home media streaming wirelessly. It equips 4 Fast Ethernet LANs and extended wireless coverage with two detachable 2dBi antennas, and WPS button design help user can setup the router without any complicated setting. The default 2 operation modes design makes ERB300H can be installed with different networking environment and applications.

Key Features: • MSSID + VLAN for data security • Standard PoE interoperable with 802.3af • Aesthetic and slim design • Multiple mounting options • simultaneous 2.4GHz and 5GHz operation

Key Features: • 2 Operation Modes (Repeater / Client Bridge) • 4 ports Ethernet • Two detachable 2dBi antennas • WPS button for easy set up • 26dBm max. RF power

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Spotlight | Belkin

high-end modules, the N750 and N600 series being are our most popular brands. We have also seen demand for our range extenders as they offer more functions and reliability. This growth is because a lot of people are on mobile devices at home with each connected to the internet engaged in different activities.

moving forward. 80% of our business is consumer-centric providing mobility entertainment and productivity. We are focusing on the Middle East and Africa for growth on the enterprise front. We also have our KVM line providing solutions for businesses.

Please elaborate on some of

Belkin’s New Game Plan Youssef El-Arif Sales Manager, MEA, Belkin

Belkin has established itself as a true contender in the computer accessory business. MEA Sales Manager Youssef El Arif looks discusses how the company has managed to stay on top

Briefly discuss the AC Wi-Fi networking technology by Belkin Belkin is to launch routers in the new AC Wi-Fi technology in Mid-October with the AC 1000 and AC 1200 routers. Current wireless-N, 802.11ac comes in three tiers, based on the number of streams. The more streams, the more bandwidth a device can handle. For example, Wireless-N has caps of 150Mbps with single-stream, 300Mbps with dual-stream, and 450Mbps with three-stream. AC Wi-Fi connections on the other hand are set to be about three times faster, starting with 450Mbps in singlestream, 900Mbps (dual-stream) and 1.3Gbps (three-stream)

Some are downloading movies as others play online games or stream music. The result is that routers are worked to the maximum. So there’s a definite need for high end devices to handle all the bandwidth strain. We have seen this even during GITEX Shopper with bargain shoppers still demanding our higher-end models.

Which Belkin products lines are popular in the region?

Belkin has been able to attract strong customer loyality for our 18

October 2012

Belkin is known for its consumer focus although there has been towards the enterprise. Please discuss this segment of your business.

Our aim is to enhance the customer experience, whether home user or enterprise. Belkin has recruited a product manager at our headquarters to grow our enterprise segment and drive business worldwide. We are going to see improvements in our SMB and enterprise solutions

your KVM solutions The Belkin Advanced Secure DVI-I KVM provides superior security for government agencies that access sensitive data from multiple computers that are connected to different networks.

It provides true data path isolation between systems and networks. It is fully compatible with legacy and new government systems and exceeds NIAP security requirements. Using uni-directional data paths with optical diodes, it prevents peripherals from being used to leak information from one computer system to another. Additional security is provided through its end-to-end tamper-proof system that prevents physical tampering, and its intuitive user interface reduces user-switching errors by providing clear identification.

Product Showcase | Belkin The Belkin WeMo Switch+Motion

The N900 router

The Belkin WeMo Switch and Motion, the iPhone home remote and motion sensor, work together to lets one use motion to turn almost anything in your house on or off. Have a light go on when you enter a room, have a fan go off when you leave.

The in-built IntelliStream technology prioritizes video and gaming; great for home theatre, for smooth, picture-perfect streaming multimedia, advanced gaming, fast downloading and uploading.

Key Features • Modem Port • USB Connection Indicators • 2 USB 2.0 Ports • Power Port • 4 Gigabit Reset Button • Air Vents - Support high-performance processing Wirespeed Routing • Download at gigabit speeds and stream from multiple devices at the same time • Dual-Band simultaneous 450Mbps + 450Mbps data streaming for fast video speed

Key Features: • Use motion to turn electronics on or off.

• Operates over Wi-Fi and mobile internet, at home and away • Works with existing Wi-Fi router and any Apple iPod touch, iPhone, iPad • Allows one to put electronic devices on a schedule • Add additional WeMo Switches easily, any time.

• Plugs into any regular 120v wall outlet

@TV @TV turns your smartphone or tablet into a TV, so you can watch your favorite shows, movies and sporting events anytime, anywhere. @TV plays exactly whatever is on your TV at home, so you can watch live TV, or anything recorded on your DVR. It’s just like being in your living room, except you can be anywhere you need to be. Watch anywhere, in and out of home. Watch on a single Wi-Fi®/3G or 4G device when away from home or up to eight devices when using your Wi-Fi network.

Key Features: • Live and recorded TV on tablet, smartphone or laptop with Wi-Fi, 3G or 4G • Record on DVR or directly to mobile device • Easy to use Channel Guide with Swipe Surf • Wi-Fi enabled

•

N300 DB Range Extender The Belkin N300 DB Range Extender expands your wireless range, giving you coverage in areas your router just can’t reach.

With dual antennas for maximum signal, the N300 DB delivers Wi-Fi where you want it.

Simultaneous dual-band technology gives you extended range throughout your home for Wi-Fi wherever you are. Eliminate dead spots and get the coverage you need for all your devices.

Key Features: • Dual antennas for extended Wi-Fi coverage • Dual-Band speeds up to150Mbps (2.4GHz) + 150Mbps (5GHz) • Compact and Easy Setup • ‘G’ & ‘N’ technology Compatible

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Spotlight | Lenovo

Lenovo Lays Out Regional Agenda Tavis Butler, Relationship Segment Leader for MEA for Lenovo looks at how the company is adapting to an ever changing regional IT market.

Tavis Butler Relationship Segment Leader, MEA, Lenovo

Discuss Lenovo’s regional strategy?

We are in the PC+ era with new devices providing different user experiences but with the heart of a PC. At Lenovo, we have a range of products on Windows as well as Android platforms such as tablets and touch screen AIOs in addition to our conventional desktops and laptops.

According to Gartner, the region will experience 89% growth in tablets in the region this year. We have launched a range of tablets that are showing good customer reception in the MEA and we expect to be part of this boom.

Mobility is becoming increasingly important for enterprises as it is for the general consumer. Discuss Lenovo’s solutions for this segment.

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The ThinkPad tablet is an enterprise-level tablet based on the Android Icecream Sandwich 4.0. It comes loaded with an inbuilt security suite including TPM full encryption to protect data.

A digital pen allows for digital signatures to further secure documents. It is also encoded with anti-virus software for further protection. We also have a Windows 8- ThinkPad tablet set to launch in November which I expect will strike just the right balance between work and play.

We are also working with developers to develop enterpriseready apps. Windows 8 will give the ThinkPad customer a different user experience and applications.

Security is becoming crucial with the rise of even more sophisticated malware. Discuss Lenovo’s security solution for its devices Lenovo has at hand the hardware and software innovation to curb vulnerabilities and secure data.

Security features in many of our devices include password authentication, TPM encryption while we work with security companies and include anti-virus encoded in our systems. We are also offering our customers cloud back-up if their data is lost.

With BYOD becoming more commonplace, how can enterprises take advantage of employees bringing their own computers to work and still secure their systems?

Consummerization of IT means the divide that existed between work and personal devices is being closed. There are network security issues that have to be resolved first. Our new tablets have features that allow them to be safely used in the enterprise.

Features include manoeuvrability features enabling the IT manager for instance to see how many and what category of devices are being used within the network.

Product Showcase | Lenovo

ThinkPad X230 Convertible Tablet Tough, slim and light, the ThinkPad X230t combines the functionality of a business laptop with the practical benefits of a tablet. With a reversible IPS display, and unique peerless keyboard ergonomics the X230 is a true mobile business tool. With RapidBoot, you can start the tablet 40% faster than average Windows 7 PCs. The digitizer pen helps you jot notes and sketch diagrams directly on the screen. Dual array microphones, keystroke noise suppression and 720p HD webcam are Key features: • Optional outdoor viewing panel with Corning Gorilla Glass • Dolby speakers with Advanced Audio v2 • Active Protection System for hard drive • Charge your battery up to 80% in 30 minutes with RapidCharge • Up to 18 hours battery life with external battery • ThinkVantage software for manageability and security • Two USB 3.0 ports

Thinkpad X1 Carbon Laptop The X1 Carbon boasts a durable, carbon fibre-reinforced roll cage, material as strong as aluminium at 1/3 the weight.

The Lenovo RapidCharge provides for five hours’ battery life on a 35-minute charge. Web conferencing available with face-tracking 720p HD webcam, dualarray microphones, and keyboard noise suppression. For security, the X1 boasts a fingerprint reader and TPM and BIOS encryption.

Key Features: • Lenovo Mobile Access, for contract-free 3G • Remote manageability via vPro • Dolby Home Theatre v4 • Intel HD 4000 integrated graphics • Mobile Hotspot technology • Best-in-class keyboard, with progressive backlighting and larger island-style keys • Glass multi-gesture touchpad

ThinkPad Tablet The ThinkPad tablet is an enterprise level tablet that offers various security features such as SD card encryption, lost device disablement and anti-theft software.

It enables participate in video conferences with front (2M) and back (5M) mounted webcams while also enabling one to save, sync and share large files between team members and offices with integrated cloud storage (2GB free).

Key Features: • Micro-USB port, full-size USB port and full-size SD card reader • Mini-HDMI output displays your presentations on an external monitor in HD • Full support for Flash content • Bluetooth, Wi-Fi and 3G • Access corporate preloads from the Lenovo Image Technology Center October 2012

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Spotlight | Dell

Dell stakes its claim in MEA Dell is one of the giants of the regional IT market.

Pearce Clune, Marketing Director, Emerging Markets discusses how Dell intends to maintain its leadership role.

Pearce Clune Marketing Director, Emerging Markets, Dell

With BYOD, we are seeing tablets getting more and more into the workplace. Does Dell have any strategies for tablets’ applications within the enterprise?

According to research 88% of IT managers have considered the consummerization of personal devices within the enterprise as the concept of BYOD gains momentum. At Dell, we now employ enterprise friendly data encryption and pro-servers for large corporates.

Discuss some of your popular product lines in the region Our Inspiron special edition is set to become the centre for home entertainment with higher storage capacity for movies and music, HD, HiFi sound, and improved interface. The XPS on the other hand offers a consumer platform with best22

October 2012

in-class security mobility. The 13 inch screen tablet is sleek and portable enough offering up to 8hrs battery life. The tablet is encased in a carbon fibre edge to edge exterior to make sure no heat passes through.

Mobile devices face increasing security threats making them as vulnerable as desktops and netbooks before them. What security features is Dell adopting to check these threats?

Data protection is the main reason made many IT managers reluctant to allow personal devices in the workplace. We are using TPM on all tablets for deadlock data encryption which makes it next to impossible to steal data. We are now offering 15 months McAfee internet security software in all the devices we are selling as well as pro support from Dell.

How does Dell intend to maintain its position in the competitive market that is the Middle East?

We are keen to meet customers’ needs in entertainment and business solutions. One way we are doing this is by evolving with customers’ needs. For instance storage needs for customers are increasing with the increase of photos, movies, music and games. Conversely we are now offering devices with standard 2TB storage capacity for many consumer devices. These also come with higher graphics with 2GB graphic cards. We have also moved to manufacture a range of accessories including branded wireless keyboards, mice and speakers available in retail outlets. All these peripherals incorporate enhanced design and form factor.

Product Showcase | Dell

XPS 15z Laptop Easy-to-use Dell Stage software keeps the things you care about at your fingertips.

From its anodized aluminium case to its backlit chiclet keyboard, XPS 15z blends classic craftsmanship with contemporary design. Just 0.97” at its thickest point, XPS 15z is one of the thinnest 15” PCs on the planet. It’s also incredibly tough and lightweight, built to keep up with you every day.

Key Features: • Windows 7 Professional • 2nd Generation Intel Core™ i5 and i7 processors, • NVIDIA GeForce graphics • Stage editing software • 15.6” display with optional Full HD • Backlit chiclet keyboard

Latitude ST Tablet The Latitude ST features Windowsenabled power in the body of a touch screen slate, combining the mobility of a tablet with the manageability, security and compatibility you expect from a netbook.

Produce and edit business documents on the go with the Latitude ST, powered by Intel Atom processors and running Windows 7. Enterprise-class security features and network compatibility let you manage documents just as you would on any other PC. Key features: • Windows 7 Office operating system • TPM (Trusted Platform Module), BitLocker encryption • Optional docking station • Two cameras, front and back • 10.1” WXGA (1280 x 800) display • Intel GMA 600 graphics

Dell XPS One 27 All-in-One PC The Dell XPS One 27 All-in-One features quad high definition (QHD) display featuring edge-to-edge glass. With Quad-core 3rd Gen Intel Core processors, Genuine Windows 7 and up to 16GB of DDR3 1600MHz memory the XPS is designed for multitasking. Fast boot-ups, program load times and access to frequently used files thanks to the option of solid-state drives (SSDs) with Intel Smart Response Technology.

Key Features: • Windows 7 Home Premium • Infinity Premium stereo speakers • Optional Blu-ray Disc drive 24

October 2012

Dell™ Latitude™ E6220:

light, slim and portable.

Make a statement with the compact and stylish Dell Latitude E6220.

At less than 1" thick, the Dell™ Latitude E6220 is built for life on the move. With its stylish design, it’s also built to be seen. What’s more, with a military-specification casing, it’s also built to take the knocks and bumps of everyday life.

Powered by 2nd generation Intel® Core™ i7 processor, with long life battery options, communications functionality and interactivity devices (standard and optional), it can be as productive as you need it to be.

For more info contact: Dell_sales@mindware.ae

Dell, the Dell logo, ExpressCharge, Latitude and Tri-Metal are registered or unregistered trade marks of Dell Inc. in the United States and other countries. Intel, the Intel Logo, Intel Inside, Intel Core, and Core Inside are trademarks of Intel Corporation in the U.S. and/or other countries. Windows and Windows Vista are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries. WiMAX is a registered trademark of the WiMAX Forum.

Bluetooth is a registered trademark of Bluetooth SIG, Inc. Dell disclaims proprietary interest in the marks and names of others. Copyright © 2011 Dell Inc. All rights reserved. Dell Corporation Limited, Reg. No. 02081369, Dell House, The Boulevard, Cain Road, Bracknell, Berkshire RG12 1LF.

Spotlight | SanDisk

SanDisk Looks to the Future As amounts of data escalate, SanDisk is responding with technology geared towards faster speeds and bigger storage capacity. Tareq Husseini, Sales Director for SanDisk, MENA shares his company’s future strategy.

Tareq Husseini Sales Director, SanDisk, MENA

SanDisk ReadyCache promises to deliver the performance benefits of solid state technology at a fraction of the cost of total hard drive replacement.

Please discuss.

SanDisk ReadyCache technology offers the benefits of a solid-state drive at a fraction of the cost.

Instead of upgrading the whole system, clients can just upgrade their systems at a far lower cost.

ReadyCache easily integrates with the existing hard drive and allows one to accelerate their desktop computer without replacing the hard drive. It enables faster boot/shut down times and improved application response times. Current hard disks cannot cope with the powerful Intel chipsets. ReadyCache then comes in to boost the system 26

October 2012

by upgrading the power of the Intel chipsets. It’s also simple and easy to install through simple plug and play operation without the need to reinstall OS or clone HDD. The ExpressCache software

by Condusiv Technologies uses advanced caching algorithms to automatically manage your data and increase overall performance. However, SanDisk ReadyCache is not a HDD replacement.

Frequently used data is cached on SSD while HDD maintains full copy of all data.

What SanDisk products are strongest in the region?

We are seeing SanDisk products gain popular among system integrators who need require USB card readers and high performance 3.0 USB drives. There are also general consumers whose requirements for high performance cards are growing driven by a surge in DSLR cameras and a large number of photos.

Young people and businesses are also driving the sector as

they demand high performance mobile cards. We at SanDisk have dedicated mobile cards for Android and iOS based phones.

SSDs are becoming increasingly popular. Do you see them replacing HDDs completely or are we going to see hybrids moving forward?

Speed and efficiency is driving the popularity of SSDs. Normal server systems for instance require up to six racks that require up to55KW of power. SSDs on the other hand just require one rack with up to 10 times less energy consumption. SSDs also offer 60% higher performance then HDDs. The technology is going through the normal process of transition. In the long run, HDDs will give way to SSDs. In the meantime, we are seeing a lot of hybrids that perform just like HDDs in that they contain rotating disks and consume as much energy costs but offer higher performance than ordinary HDDs.

480GB SanDisk Extreme Solid State Drive

With mobility becoming increasingly widespread, discuss SanDisk’s solutions in this segment SanDisk is a vertically integrated company with its own facilities and technologies. We are a leader in controller technology.

To that end, we have recently acquired companies with leadership in SSDs including Pliant, Schooner and Softplus. Technology leadership is important in bringing value to our customers. We cover three nodes of technology including storage with our SSDs, USB drives and micro SD cards product lines. We also cater to data networks for cellular companies as well as client devices including netbooks, ultrabooks and tablets on both Android and iOS platforms.

With security becoming such a major issue for enterprises, discuss your security applications within your storage hardware space?

Client devices such as USBs are particularly prone to security breaches e.g. when people lose them or give them away which could jeopardize personal as well as company data. With SanDisk 128-bit AES encryption, USBs data is protected even if the USBs are misplaced. SanDisk SecureAccess software creates a password-protected folder on your SanDisk USB flash drive, so you can share selected files on

your drive without exposing your most sensitive ones.

We also offer customers access to our cloud for data back-up and recovery.

What new technology do we expect from SanDisk in the storage space?

SanDisk is built on innovations.

We own and license technologies with 10% of our revenue coming from licensing agreements to OEMs. We dedicate in the excess of USD500 million every year to R&D to develop with the next technology. SanDisk is currently developing flash memory cards based on the new CFast2.0 specification introduced recenlty by the CompactFlash Association (CFA). The nextgeneration 4K video applications which can produce videos with incredibly high resolutions and large file sizes becomes more widespread. Digital cameras are also expected to become more powerful, with the ability to capture images at greater than 40MP resolution. The CFast2.0 specification features theoretical performance of up to 600MB/ sec, four times faster than the highest-performance CompactFlash memory cards. SanDisk is currently sampling CFast2.0 memory cards to camera manufacturers as they design and optimize their next-generation host devices for the new specification.

The SanDisk Extreme SSD can achieve sequential read speeds of up to 550MB/s. It can also provide quick file transfers during video editing and data backup thanks to the 510MB/s sequential write speed. Additionally, the SanDisk Extreme SSD can deliver random read/write speeds of up to 23K/83K input/ output operations per second (IOPS), enabling quicker data access. Unlike traditional hard disk drives (HDDs), the SanDisk Extreme SSD has no moving parts, minimizing physical wear and tear. The drive is rated at 1.4 to 2.5 million hours mean time before failure (MTBF).The SanDisk Extreme SSD is designed to withstand shock and vibration giving it an additional layer of protection. The drive uses much less energy than a traditional HDD, placing less of a burden on your computer’s power supply and cooling system.

The SSD also runs more quietly than a hard drive, reducing your computer’s total noise output.

Key Features: • Faster read/write speeds for enhanced computing performance • Available in capacities up to 480GB • Ideal for gaming and other rich multimedia applications • Solid state architecture resists wear and data corruption • Low power consumption

October 2012

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Product Showcase | SanDisk

Extreme USB 3.0 Flash Drive Outfitted with SanDisk’s latest flash memory technology, the SanDisk Extreme 3.0 USB Flash Drive reduces transfer time. Fully enabled for USB 3.0 ports, the drive can achieve transfer speeds of up to 190MB/s, which means even the largest files will transfer in seconds. You’ll be able to move and store HD videos, high-resolution photos, and other bulky files in an instant.

Available in capacities up to 64GB, the SanDisk Extreme 3.0 USB Flash Drive can accommodate your personal and multimedia files. The SanDisk Extreme USB flash drive completes its driver install in a flash, so you can start transferring and backing up files right away. To transfer data, simply drag files into the flash drive’s folder. This USB

flash drive comes with the exclusive SanDisk SecureAccess software, which lets you configure a password-protected private folder on your SanDisk USB flash drive. Your files will be secured with 128-bit AES encryption to help keep them confidential.

Key features • File transfer speeds up to 190MB/s • Up to 64GB capacity • Password protection with SanDisk SecureAccess Software • Includes 2GB of online backup via YuuWaa cloud storage • USB 3.0 enabled for super-fast transfer speeds

microSD Card Smartphones, tablets, and cameras continue to pack more features into smaller form factors that require high storage performance. SanDisk microSD removable storage cards provide the speed necessary for demanding applications like high-resolution photography, highdefinition video, and mobile gaming.

The cards’ NAND memory, controller designs, and memory management ensure consistent results, whether storing data at rest or capturing video at high frame rates. Each SanDisk microSD card includes a content protection system that complies with the Secure Digital

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Music Initiative (SDMI) security standard. This system protects card content from unauthorized use through mutual authentication and a cipher algorithm, ensuring secure data storage.

Key Features • Up to 32GB capacity • Class 4 performance • Host-independent operation • Built-in content protection • In-flight error checking

Spotlight | imation

Imation’s gamble pays off Prasad Ramachandran Business Development Manager, MEEA

Briefly describe your market strategy Prasad Ramachandran: At Imation our vision is to help people and organizations store, protect and connect their digital world.

We are an innovative company that infuses creativity in our products, brands, technologies and work processes. Our strengths lie in being able to innovate as technology evolves.

Imation is a global scalable storage and data security company.

Our portfolio includes tiered storage and security offerings for business and products designed to manage audio and video information in the home.

Imation has moved from its traditional storage and security solutiions into sound and Apple accessories. Imation MEEA Regional Manager Prasad Ramachandran, and Business Development Manager Talus Arukalil discuss how the company is managing the new role of an integrated technology company.

Under your portfolio are two other brands, TDK and XtremeMac. How do these brands tie into the Imation network?

We take our consumer oriented products through our own brands Imation, TDK Life on record and Xtrememac in this part of the world. TDK Life on Record, a leading global brand with a rich audio legacy, is dedicated to personalizing and enhancing audiophiles’ ever-evolving digital music lifestyles. TDK Life on Record audio products marry a clean, striking design with the precision and flexibility of modern technology, and are carefully

crafted to focus on performance.

The result is a world-class line of premium audio products that deliver a warm, authentic and high-fidelity entertainment experience. This is offered through our large portfolio of Earphones, Headphones and Boomboxes.

XtremeMac designs and manufactures case, charger and audio solutions for Apple devices that protect, power and play. Each product compliments an Apple device with clean design, leading features and intuitive functionality and is developed for Apple enthusiasts by Apple enthusiasts.

XtremeMac is the only brand October 2012

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Product Showcase | Imation

XtremeMac Soma Stand focused solely on developing products designed specifically for Apple devices in all three product categories of cases, chargers and audio.

Please elaborate on the TDK Life on Record and Xtreme Brands Talus Arukalil: In our TDK Life on record portfolio, we have some exciting earphones like the EB950 which provide a truly personal listening experience. These in-ear headphones have inline iPod/ iPhone controls, allowing listeners to seamlessly transition from music to calls and back. With inline microphone and call controls, as well as track and volume control, coupled with “comply foam” tips, the EB950s keep every necessary action close at hand.

We also have the WR700, wireless headphones.

These provide the convenience of a cordless set with the high fidelity, stereo sound customers have come to expect from TDK. Perfect for inhome use with stereo systems as well as mobile devices, simply plug the transmitter into your audio device and sync it with the TDK WR 700 headphones. The Kleer technology minimizes “drops”, ensuring a superior listening experience.

The XtremeMac brand includes a large portfolio of cases, chargers and audio devices. The InCharge docks can charge any combination of iPod, iPhone or iPad and allow you to have one centrally located Apple device charging station at your office or home. These XtremeMac chargers should help keep the peace at home among family members and will help prevent the all too common lost charger mishaps 30

October 2012

Soma Stand is XtremeMac’s newest portable speaker and charging dock made for iPod, iPhone and iPad. It’s the perfect take along speaker dock for a picnic, poolside, home and office running on either AC power adapter or batteries. Sets up in three easy steps; a case-friendly dock accommodates most devices while still in its protective case. Connections include a line-in jack for use with other MP3 devices.

As an additional feature, one can download the free XtremeMac Alarm Clock App to create a customized wake up experience.

The app allows users to set dual alarms, wake up to choice of iPod song or chime, set nap/snooze times, and listen to music or nature sounds to enhance the sleeping experience.

Key Features: • Total power 10 watts AC adapter or battery operated power modes (batteries not included) • Stereo speaker legs expand for stability • Enhanced functionality with Alarm Clock App • Designed to work with device still in most protective cases • Up to 6hrs play time while on-the-go • Power status LED indicator Line-in jack for use with other MP3 devices

Product Showcase | Imation XtremeMac InCharge X5

EB950 In-Ear Headphones The TDK EB950 In-Ear Headphones with iPod/iPhone Control are sonically optimized with an innovative, sound isolating design ensuring a superior acoustic experience for any genre, at any volume. These inear headphones also have inline iPod/iPhone controls, allowing listeners to seamlessly transition from music to calls and back.

The EB950 comes with multiple ear tip options including Comply foam and silicon, the EB950 allows one to choose their choice seal for the ears. Designed to work with all portable players, these in-ear headphones feature in-line controls for iPod/iPhone that feature answer/drop, volume and track functions for seamless transitions. With an adapter for other non-Apple devices, such as laptops or other smartphones, the EB950 enables universal listening functionality.

Key Features: • Multiple ear tip options including Comply foam and silicon • Optimal volume levels for any genre • In-line controls for iPod/ iPhone • Answer/drop, volume and track functions • Adapter for other non-Apple devices

Each of the XtremeMac InCharge X5’s dock provides 10 watts of power to simultaneously charge any combination of five iPod, iPhone or iPad devices. The InCharge dock’s slim design fits neatly on a desk or counter top, eliminating the tangle of multiple charging cables. Other features include rear supports that adjust to accommodate device depth and bi-colour LED status indicators to show when each device is fully charged.

Key Features: • 10 watts charging on each dock • Charge any combination iPod/iPhone/ iPad devices simultaneously • Rear supports adjust to accommodate device depth • Rubber feet on bottom provides stable platform • Bi-colour LED charging status indicators • Available in 2 dock, 3 dock and 5 dock configurations

TDK WR700 Wireless Headphones The WR700 provides the convenience of a wireless headphone unit with the benefit of high fidelity, stereo sound. It’s perfect for in-home use with stereo systems as well as mobile devices, simply plug the transmitter into your audio device and sync it with the headphones. Built using Kleer’s proprietary wireless audio technology, the TDK wireless headphones deliver major improvements in sound clarity.

Key Features: • Uncompressed, CD quality 16-bit 44KHz-digital audio • Dynamic channel selection minimizes audio “drops” • Low power consumption AAA batteries provide 30-40 hours of listening time • Compatible with all devices using a 3.5mm or 6.3mm headphone port

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Spotlight | Lexmark

Lexmark Counts on Market Clout With years of supplying the Middle East with innovative printing solutions, Lexmark has its regional credentials established. This is a trend Naji Kazak Regional Channel Sales Manager for Lexmark International would like to see continue.

Naji Kazak Regional Channel Sales Manager, Lexmark

Please discuss your go to market strategy in the region including channel wholesale and retail distribution? Who are your current distributors?

Having been present in the Middle East region for a while now, our marketing and developmental teams have gained a comprehensive feel for the unique needs of the local consumer. We believe in making our products easily accessible to our customers wherever they might be, which entails that we place our products in as wide a network as possible. We also provide the complete range of support services including service and maintenance contracts, spares and supplies as well as expert troubleshooting as and 32

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when required. Asbis, Despec and Medmark are our authorised distributors for our products and services in the UAE. Discuss some of the interesting features in some of your latest product models.

Are buyers in the consumer segment scouting for new features when it comes to printer purchases? In short, do they do detailed comparisons before buying or is it more of impulsive buying based on the best prices available, the best promotional offers e.t.c.?

Customers are always on the lookout for innovative features that make for a more userfriendly experience while also taking into consideration factors such as cost. Lexmark is reputed for being leaders in innovative imaging solutions such as can be found in the new Lexmark X740 Series of colour laser multifunction products (MFPs) and the Lexmark C740 Series of colour laser printers. These products

represent compelling solutions advancements to Lexmark’s midrange line of colour workgroup devices. With these new products, Lexmark has enhanced its colour offerings for workgroups of 10 to15 people who require the latest productivity-enhancing software advancements and robust, high-quality colour printing.

Please highlight some of your popular MFPs in the region The Lexmark X740 Series and Lexmark C748 family feature intuitive 7-inch (17.8 cm) and 4.3-inch (10.9 cm) colour touch screens, respectively, that provide tablet-like navigation.

These touch screens are the gateway to several pre-loaded applications, such as Forms and Favourites and Scan to E-mail on the Lexmark X740 Series, and can also be tailored easily with additional time-saving solutions based on unique business or workgroup needs.

Product Showcase | Lexmark Lexmark C748e colour laser printer

Lexmark C746dtn colour laser printer

Lexmark X746e colour laser Multi-Function Printer

The Lexmark C748e colour laser printer delivers the features and performance essential to midsize workgroups.

Energy-saving features make responsible printing easy. The 4.3-inch (10.9-cm) colour touch screen provides audible feedback and tablet-like navigation to make device operation intuitive and simple. Match corporate colours on marketing collateral and brand-sensitive text and graphics with Lexmark Named Colour Replacement and Pantone calibration.

The instant warm-up fuser reduces energy consumption and delivers a time to first page as fast as 9 seconds in both black and colour.

Key Features: • Corporate colour matching • High-speed processing • Eco-friendly printing • Multiple media support • High-speed processor and Gigabit Ethernet networking

The Lexmark X746e colour laser MFP increases efficiency and deliver high-quality colour documents. Security controls and workflow-enhancing solutions make highvolume printing easy and secure. The X746 features a Colour7-inch Touch Screen and offers up to 35 ppm Solutions Duplex (2-Sided) Network. It allows for preview of documents and one can change output settings such as two-sided printing directly at the device.

One can also protect the device, data and network with security controls like authentication and authorization, and disk wiping and encryption.

Key Features: • Corporate colour matching • Convenient updates • Multiple media support • Advanced security • Eco-friendly printing

Lexmark C746dtn colour laser printer features a 550-sheet tray to increase efficiency. The 2.4-inch LCD is easy to read and the colour graphics make navigation and troubleshooting intuitive. The instant warmup fuser reduces energy consumption and delivers a time to first page as fast as 9 seconds in both black and colour. Eco-Settings that let you customize print settings while hibernate mode reduces energy consumption to less than one watt.

Key Features: • Intuitive navigation • Corporate colour matching • Multiple media support • Expandable input capacity • Eco-friendly printing

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Spotlight | D-Link

Ready for Take-off Harrison Albert, Regional Director at D-Link Middle East and Africa reveals what the market can expect from the company long known for innovative networking and storage solutions.

Harrison Albert Regional Director, D-Link MEA

Briefly discuss your latest networking solutions Our newly launched range of Cloud Routers, such as the DIR865L Wireless AC 1750Mbps Dual Band (11a/b/g/n/ac) Cloud Router features six internal antennas for optimized wireless coverage.

The DIR-826L, the 600Mbps Dual Band Cloud Router, provides remote network management and high-powered dual-band wireless connectivity for consumers’ homes. Cloud Routers integrate with the mydlink platform and include the ability to monitor or administer network features remotely via the mydlink website or mobile app.

D-Link has a line of cloud cameras. Describe how these offer more benefits than ordinary surveillance cameras.

Our latest series of Cloud Cameras enable users to monitor 34

October 2012

remote locations via the mydlink platform. These include the mydlink-enabled DCS-2132L Wireless N Cloud Camera and the DCS-6010L, the first ever 360 degree fisheye Cloud Camera.

Discuss your cloud solutions as this segment continues to gain importance in the region We are thrilled to bring the Cloud concept to the Middle Eastern and African markets.

Our portfolio of Cloud Products includes D-Link’s Cloud Storage products like the DNS-320L, 2 Bay Cloud Network Attached Enclosure enabling users to access stored content remotely via the mydlink platform or mobile app., Offering the convenience of remotely monitoring certain locations, managing computer networks, sharing and storing files all via their own personal cloud from a mobile device, consumers will surely hugely benefit from D-Link’s Cloud Products and Solutions. The SharePort mobile functionality for sharing files and multimedia stored on

an attached USB storage device, which often comes along with the routers adds further value to our products.

D-Link is traditionally known for its networking products and solutions. Discuss the new technologies you have for this segment D-Link newest range of 3G/LTE products include the DWR-730 HSPA+ MyPocket Router, providing users with up to 21Mbps download speeds as well as the DIR-505, D-Link’s Wireless N All-In-On Mobile Companion, a device that not only functions as a Router, but also as a Repeater, an Access Point and Wi-Fi hotspot. Users decide which mode they wish the device to operate in. Our range of consumer range of products is complemented by the company’s versatile portfolio of business solutions, offering complete end-to-end networking solutions to vertical markets such as the hospitality sector or schools.

Product Showcase | D-Link D-Link Cloud Router

D-Link Portable HSPA+ 21 Mbps Router

The D-Link Cloud Router 5700 gives you Gigabit 802.11ac speed as well as mydlink Cloud Services. You get up to 1750Mbps wireless speed performance (1300 AC + 450 N) as well as the ability to monitor your wireless network from anywhere and block unwanted intruders in real-time. The 5700 router is backwards compatible with any other wireless devices and offers wall-towall coverage with built-in amplifier.

The Portable HSPA+ 21 Mbps Router (DWR730) allows you to connect your notebook, tablet and smartphone to the Internet from anywhere with a 3G connection and share this connection with other users wirelessly.

This router is ideal for remote workers or people that are moving house and need a temporary Internet connection. This router is small enough to fit in your pocket. The rechargeable Li-ion battery means that you can take it anywhere with you and surf the Internet, and if you need to recharge it, you can do it easily with any USB wall or car charger.

Key Features: • Four Gigabit Ethernet ports • mydlink Cloud Services • Back compatible with current devices • Gigabit 802.11ac wireless speed • Amplifier for large area coverage

Sharecenter 2-Bay Cloud Network Storage Enclosure The Sharecenter 2-Bay Cloud Network Storage Enclosure (DNS-320L) is a Network Attached Storage (NAS) device with mydlink Cloud Services, backup and media features that makes it ideal for storing and sharing photos, music, movies and work files on a home or business network.

With the mydlink AccessKey Features: • Built-in BitTorrent client for direct download from the Internet without PC • Touch-button one-step backup of USB memory sticks • Print Server to share a printer with other users on a network • Web file server for more technical users to access data over the Internet

Key Features: • Practical Portability • HSPA+ technology • Supports High Speed Packet Access Plus (HSPA+) technology • Backwards compatible with HSUPA and HSPDA technologies D-Link Cloud Camera 6100 With the free mydlink camera portal app, you can monitor your home or business on your iPhone, iPad or Android device from anywhere. Featuring an F2.4 Fisheye Lens, the Cloud Camera 6100 provides 360° surround view, allowing you to keep an eye on entire rooms, halls, entryways and more. It can also provide a 180° panoramic view as a wall mount, giving you additional surveillance versatility. Hemispherical images captured from the fisheye camera can be converted into conventional rectilinear projection for viewing and analysis.

Key Features: • ONVIF Compliant • HD capability • iOS, Android apps • 360° surround view • Compatible with other cameras and video management software October 2012

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Spotlight | Logitech

Global Solutions for MEA Logitech introduces new product category for unified communications, the all-in-one audio and video ConferenceCam. The BCC950 ConferenceCam enables small groups to collaborate through voice and video on PCs and Mac computers.

Eric Kintz Vice President & GM, Logitech

Logitech recently introduced a new product category for unified communications (UC) and web conferencing: the all-in-one audio and video ConferenceCam. The Logitech BCC950 ConferenceCam is the first communications tool to combine a full HD webcam with a high-quality, omni-directional full-duplex speakerphone in one USB device, enabling small groups to collaborate in conference rooms, closed offices or shared work spaces.

The BCC950 ConferenceCam features a full HD webcam with motorized pan, tilt and zoom to easily bring everyone into the picture, either from a control pad on the device or with a convenient remote control. The control pad or the remote can also be used to answer calls, end calls, adjust the volume and mute the microphone.

Logitech is a world leader in 36

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products that connect people to the digital experiences they care about. Spanning multiple computing, communication and entertainment platforms, Logitech’s combined hardware and software enable or enhance digital navigation, music and video entertainment, gaming, social networking, audio and video communication over the Internet, video security and homeentertainment control. Founded in 1981, Logitech International is a Swiss public company listed on the SIX Swiss Exchange (LOGN) and on the Nasdaq Global Select Market (LOGI).

Optimized for Microsoft Lync and Skype Certified, the BCC950 ConferenceCam works with most UC and video platforms. With a wide 78-degree field of view and 180-degree video pan, support for 1080p, 30fps HD through plug-and-play UVC H.264 video technology, and a speakerphone that allows everyone in a meeting to hear and be heard clearly from up to eight feet away, the ConferenceCam helps remove the pain point of groups clustering around a computer to be

seen and understood during UC calls. Weighing only 20 ounces, the ConferenceCam can be carried easily around an office, allowing for spontaneous meetings anywhere users can place a computer.

“The power of unified communications is driving collaboration across multiple locations and multiple devices, giving people the flexibility to work together wherever they are,” said Giovanni Mezgec, general manager for Lync at Microsoft Corp. The Logitech BCC950 ConferenceCam expands the benefits of UC in the enterprise by providing a simple-to-install, high-quality solution for small-group meetings.

“We have a number of remote workers who value face-to-face time with their colleagues in the office, but we haven’t had an appropriate tool for smallgroup video meetings,” said Jim Hayes, IT operations manager for 24HourFlex, an employee benefits solutions provider in Aurora, Colo. “We’ve been testing pre-production units of the Logitech BCC950 Conference-

Product Showcase | Logitech Cam for more than a month and it’s proved to be an ideal solution for this bottleneck. We can now quickly and easily add audio and video conferencing to any room with an affordable device that doesn’t compromise on call quality,” Hayes added.

The Logitech BCC950 ConferenceCam is ideal for meetings of one to four or more people, whether in conference rooms or individual offices. A high-quality webcam sensor and Logitech RightLight 2 technology improves visual quality in low light and backlit situations, while a razor-sharp Carl Zeiss lens and

the camera’s autofocus feature allow sharing of detailed documents and other visuals up close, without losing image quality.

“The workplace is rapidly evolving toward smaller and more virtual teams, yet communication tools have not kept pace,” said Eric Kintz, vice president and general manager of Logitech for Business, adding “In looking at the needs of our customers, we saw a gap in solutions that bring audio and videoconferencing to small groups. The Logitech BCC950 ConferenceCam fills that gap by combining a webcam and speakerphone into a single

The Logitech BCC950 ConferenceCam is available in the UAE for a price of $299, from Value Added Resellers (VARs) who specialize in the businessto-business market. For more information on the Logitech BCC950 ConferenceCam and other Logitech products for business, visit www.logitech.com/ business.

ConferenceCam

Ultrathin Keyboard Cover The Logitech Ultrathin Keyboard Cover is the perfect partner for your tablet. Designed to complement the new, third-generation iPad and iPad 2, the stylish, ultrathin aluminium screen cover protects your iPad wherever you go.

Key Features: • Bluetooth connection • Personalize with laser engraving • Clever clip • Instant On/Off

affordable device, transforming PCs and Macs into communications platforms, so businesses can set up more locations for small-group meetings.”

The BCC950 ConferenceCam combines HD 1080p 30fps video with high-quality full-duplex speakerphone clarity for business-grade video conferencing. Now groups can collaborate over video from anywhere with no more competition for those overbooked conference room systems or huddling around a single PC just to have a video meeting.

Key Features: • Remote Control • 78-degree field of view • 180-degree remote-controlled video pan, tilt, zoom • Full duplex speakerphone and noise-cancelling microphone • Carl Zeiss Optics with Autofocus

Washable Keyboard The Logitech Washable Keyboard K310 is a washable, durable keyboard that is easy to clean and easy to dry. From a light dusting to a rinse in the kitchen sink, this keyboard is submergible in up to 11 inches of water and has convenient

drainage holes at the back for easy drying.

Key Features: • Clean comes easy • More than tough enough • Functional and good-looking • Plug and play simplicity

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Unleash iPad® productivity –

and look good doing it.

The Logitech Ultrathin Keyboard Cover Maximize productivity and work in style with an ultra sleek, all-in-one aluminum iPad® keyboard, stand and screen protector that attaches magnetically. The Bluetooth® wireless keyboard makes typing on an iPad more effi cient than ever, and a 6-month battery life* minimizes recharging hassles.

Contact Mr Rajesh Satpathy, B2B Regional Sales Manager Middle East at Logitech • on the LifeSize Stand at Gitex 2012 - Zabeel Hall Z-C10 • or by email rsatpath@logitech.com

Multifunction Travel Router It starts at www.dlinkmea.com Wi-Fi Hotspot Mode Repeater Mode Router / Access Point Mode

• Multiple Modes for All Your Needs (Router/Access Point Mode, Repeater Mode, Wi-Fi Hotspot Mode) • Easy to Set Up and Use • Conveniently Access and Share Files • Compact and Portable Design • USB Socket Can Charge Smart Phones

AUTHORIZED DISTRIBUTOR Aptec - an I ngram M icro Compa ny P. O. Box 33550 Dubai Internet City, Dubai, UAE E-Mail: sdawda@aptecme.com

Tel.: (+971 4) 3697 111 Fax: (+971 4) 3697 110 www.apteconline.com

www.dlinkmea.com