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H A N D B O O K Next session on 15th June 2011

Coming soon Issue 137

1st June 2011

In Focus - Mindware

Pursuing new milestones

Building the cloud

Sharp increases focus on OA solutions Sharp Middle East has announced the expansion of its Business Solutions Division (BSD), with an increased focus on office automation solutions for 2011/12. The Japanese manufacturer is also expanding its key focus markets around the region for its BSD solutions, with a greater breadth of coverage in the Middle East and Africa. Sharp Middle East’s BSD General Manager, Tomoo Shimizu, said: “The Business Solutions Division is at the core of Sharp Middle East’s operations. ...continued on pg 4


In Focus - Redington

What’s New

Toshiba Satellite P series

Gaining ground Iomega has been more assertive in the marketplace since its buyout by EMC over two years ago. In a conversation with VAR Magazine, Cizar Abughazaleh, Regional Director, Middle East Turkey and Africa, Consumer and SMB Division at Iomega discusses the continuing investments from Iomega in its Technology and the markets. Please discuss how Iomega has increased sales in the past year or so? Iomega’s performance has exceeded expectations over the past several years. We have been seeing tremendous growth in the region due to the fact that we have been investing in strengthening our presence in ME for the past 24 months, ... ...continued on pg 4

Cizar Abughazaleh Regional Director, ME Turkey & Africa, Consumer & SMB Division, Iomega

Published by: VAR MEA Magazine. For enquiries, contact Tel: +971-4-3326647 Fax: +971-4-3326621 or

4 In Focus

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...continued from pg 1 our customer loyalty and team dedication along with high quality products, technology and services helped us to where we are today. It’s a great opportunity to thank all who helped and supported us as we go along in a long and healthy business relationship. Discuss some of the new initiatives in the retail market? Being consumer and SMB centric allowed us to be focused and yet be creative in the way we interact with all customer segments whether consumers, partners or distributors. We have always wanted to be closer to all of them, listen to them and develop solutions that will enable them to grow their businesses. One of our main objectives this year is to increase awareness about the great technology that Iomega products offer to our customers and what it means to them in terms of cost savings, efforts and time. We have been receiving a lot of positive feedback about our strategy and we will keep going on. We believe listening to the channel and the partners will help us continue our success. Discuss if your focus on KSA market is going to be greater this year? Saudi Arabia continues to be one of the most important countries for us as we continue investing in local programs and local product customisation. We will also have a much stronger presence supported with regular visits and events with our partners and at the same time regular training. We have a very focused growth plan for Saudi in the near future. Discuss how the EMC technology has been leveraged in the product line up from Iomega? Being able to leverage from the great investment that EMC makes in R&D is why you see most of Iomega’s B2B product range having EMC technology integrated in it. And yet Iomega network storage products are very cost effective for the SMB segment, which makes Iomega a value solution that saves time, efforts and money, and easy to maintain. Are all of your storage product lines now USB 3.0 enabled? Yes, Iomega has been one of the leading pioneers in launching a full range or direct attach storage solutions with the USB 3.0 interface. How are the Iomega stor centre products faring in the Business and consumer segments? The Iomega StorCenter PX range Network Storage is a high performance business class family of desktop devices, ideal for small-to medium sized businesses and distributed enterprise locations like branch and remote offices, for content sharing and data protection. Powered by EMC storage technology

and with up to 12TB of storage capacity, including a diskless option, Iomega PX series network storage products are easy to setup and manage, and affordable to own. Discuss if the cloud edition multimedia drive is launched here? Iomega's Personal Cloud is a revolutionary web-based computing architecture that connects your Iomega network storage device to other individuals and/or devices via the Internet. Unlike most public and private cloud applications, Iomega's Personal Cloud technology is completely self-owned – the content and accessibility is always under your control. Best of all, there are never any usage fees or subscription charges; instead, Iomega gives small businesses and consumers a great value for cloud access and protection. Iomega's new Personal Cloud is an innovative technology that separates our network storage products from the competition. Utilizing the expertise of EMC, the world's leader in cloud technology, we have transformed our next generation NAS devices into cloud servers that users can access anywhere, anytime. In addition, by buying two or more of our NAS products, you can remotely backup your onsite data to an alternate location – be it your office, home or some other location – giving consumers and small businesses the ideal disaster recovery plan that's easy to implement and economical, too. You're not going to find this level of innovation or value from any of our competitors. Iomega Personal Cloud will be available worldwide beginning this month with the launch of the new single-drive Iomega Home Media Network Hard Drive Cloud Edition. Iomega Personal Cloud is also a built-in feature in the new Iomega TV with Boxee, launching later this year. Do you expect 2011 to be a year of better growth? Please elaborate. Yes, we have a positive approach to the market and our investment has continued in this region of the world. We believe this market has a great potential growth for us. We have the right products for the right market, supported with resources on the ground in most of the countries in ME. Have you unveiled any new channel initiatives? We have just launched our PPP partners program and we had a very good response. The ioclub Premier Partner Program is designed to make the channel player partnership with Iomega as productive and profitable as possible. We know that our ioclub Premier Partners plays an important role in satisfying our customers’ needs, and we are deeply committed to their success.

...continued from pg 1

The core areas for the BSD in 2011 include Professional Displays which utilise Sharp’s LCD technology to provide businesses with a full range of digital panels and monitors. This includes the world’s largest LCD panel, the LB-1085 108 inch display, and the 60” PN-V601 with ultra slim bezel, allowing for seamless screen walls to be constructed using up to 25, 60”

Cisco has trumped the competition at the recently held annual Middle East Retail Academy (MERA) 2011 Awards after walking away with the coveted ‘Home Networking Vendor of the Year’ award for its extensive channel development activities. The Cisco team saw off four contenders at the leading channel awards to take home the top prize which recognizes vendors that have successfully engaged their retail channels and developed win-win partnerships. “Our channel partners have been instrumental in the success of our flagship E-Series routers within the region. This award is testament to Cisco’s efforts in spearheading various channel initiatives to maintain its market leadership within the retail electronics market,” said Amannulla Khan, Sales Manager, Cisco Consumer Products. Nominations for each category of the awards were determined using data extracted from the Monthly Monitor Report (MMR) generated by MERA. Retail executives from all over the Middle East unanimously chose Linksys from Cisco through a live electronic voting process at the Le Meridien Al Aqah Beach Resort in Fujairah, UAE. The judging criteria was based on the vendor’s partner engagement, channel strategy, pricing, stock management, product evolution, margin potential, channel management and partner programme. Cisco has recently reinforced its commitment to home networking with the launch of its new Linksys E-Series switches for home office and entertainment use. The company’s ongoing channel development programme will ensure Cisco’s partners and retailers will replicate the success of its Linksys E-Series routers achieved throughout 2010.

NVIDIA Tegra 2 Super Chip Wins ‘Best Choice’ Award at Computex 2011 The NVIDIA Tegra 2 mobile super chip has been awarded the prestigious Computex “Best Choice” award for Smart Handheld Devices Innovation from the Taipei Computer Association.

By growing our BSD team and increasing the number of key markets it operates in, we will quickly work towards reaching our targets outlined for this year, especially in two of our key focus areas – Multi Function Printers (MFPs) and Professional Displays. Our success so far, especially with MFPs, has led us to become a market leader in the segment, however we see there is still much room for growth and improvement.” The BSD team has expanded from six to 19 people, all working toward driving Sharp’s business solutions, with a further six to be recruited. The members of the team are all technology professionals with a robust background in office automation, each with around 12-15 years experience in the field.

Cisco wins Home Networking Vendor of the Year at MERA 2011 awards

“The NVIDIA Tegra 2 processor is truly a super chip,” said the jury of the Best Choice Award. “It has ushered in a new wave of super phones and tablet devices with never-before-seen capabilities and experiences. We selected Tegra 2 from hundreds of entries because it’s an outstanding technological achievement that’s impacted the industry very positively.” monitors with internal zoom. Managed print services and document management are at the centre of Sharp’s printing solutions, another key are for the BSD. These systems improve businesses’ efficiency through careful tailoring to each company and their print and copy requirements. Focus for business printing solution is also on getting customers in the region to make the switch from black and white to colour machines

The Tegra 2 chip is built with the world’s first mobile dual-core CPU – which unleashes the best Web experience, with up two-times faster browsing and support for full Adobe Flash Player hardware GPU acceleration, plus unprecedented multitasking capabilities. It also includes an NVIDIA GeForce GPU. Tegra 2 chip has ushered in a new wave of super phones and tablets. This includes the LG Optimus 2X and Motorola Atrix 4G super phones and Android 3.0 (Honeycomb)-based tablets such as the Motorola XOOM, LG Optimus Pad, Samsung Galaxy Tab 10.1, Acer Iconia Tab A500, ASUS Eee Pad Transformer, and Toshiba Honeycomb tablet.


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Authorised Award Winning Partner:

Khalid Bin Waleed Road, P.O.Box No. 53583 Bur Dubai U.A.E, Tel: + 971- 4 - 393 00 38, 393 08 07 Fax: + 971- 4 – 393 07 14 Email: Branch: Tel: 971 4 3935637/ 3932889 Fax 971 4 3935638 Email:

6 In Focus

1st June 2011 Editorial


Building the cloud

The good and the bad The soaring demand for media tablets is not all good news for the industry as the rising consumer interest in such devices is affecting PC and notebook sales globally. According to IHS figures, there was a decline in the first quarter sales this year compared to the same period last year as three out of the world’s top 5 PC makers suffered year-over-year declines in shipments during the quarter. More and more manufacturers are entering this market after the category was reinvented by Apple with its now iconic iPad devices. All major mobile phone manufacturers are now in the fray including Motorola, RIM, Nokia etc in addition to Samsung which has been one of the strongest competitors of Apple with its Galaxy Tab. It is increasingly obvious that consumers are finding media tablets as an attractive option. However there is uncertainty as to how they weigh it as an alternative to a regular computing device. This is therefore a period where the media tablets will see increased momentum but in the next couple of quarters of so, users will being to look at a tablet as an additional device that extends their access to always on connectivity but does not supplant a PC or a notebook. Interestingly, Media tablets from the regular PC vendors haven’t made as much noise as those from the manufacturers entering from the Mobile segment. It is reckoned by analysts that netbooks as a category has faced the most heat from the advent of tablets. Indeed this is reflected in the slowdown that Acer has seen in its first quarter sales as IHS reports. Acer which sells a high proportion of netbook-type PCs saw its first-quarter shipments plunging by 20.4 percent to 9.2 million units, down from 11.6 million during the same period in 2010.

Mario Gay General Manager, Mindware

Mindware is a leading value added distributor in the region. It partners with some of the prominent brands in the technology industry. In a conversation with VAR Magazine, Mario Gay – General Manager of Mindware discusses some of the trends in the market as far as cloud computing goes as well as talks about how the vendor is maintaining a balance in its focus areas

How do you propose to celebrate the company’sour 20th anniversary? We will celebrate the 20th Anniversary in October at Gitex 2011. It will be an important milestone for the company since Mindware has been one of the Key player in the IT distribution. The occasion will be celebrated with our Partners, Vendor and of course our employees. Discuss the key focus areas at Mindware in terms of distribution? Mindware is organized into 3 business units: Hardware & Components , Business Solutions and Networking Solutions. Mindware has always maintained a balanced strategy between Volume Distribution and Value Added distribution. How much momentum do you see in the region in terms of adoption of cloud computing solutions? Which of the vendors that you are partnering with have solutions on this front? Cloud computing is a very wide topic. What we foresee potentially is an increased adoption of the “Private Cloud” in the Middle-East in the coming years. Private Cloud is an evolution of Virtualization with much more automation and where you provide IT as a service within your WAN. It does provide somehow the best of both worlds : the security associated with a traditional datacenter with the flexibility/scalability associated with the “Public Cloud”. Ultimately companies here might move to a “Hybrid Cloud” model (using both private infrastructure for core applications and public services for extra capacity). Most of our “Solution” vendors (ie : Citrix, Juniper, Microsoft,...) are aggressively moving toward facilitating the implementation of a “Private” cloud where you need multiple software “stacks” around a more integrated hardware, allowing enterprises to optimize, automate and

ultimately provide their IT “as a service” to their internal customers. Do you see your reseller partners getting quite active on this front? Today Cloud technology is still not widely implemented at a global level. And while the business benefits are big with this model, the challenges are no small either since it is adding extra complexity in how you design, deploy, manage & support your IT infrastructure. So we see here a major opportunity for the reseller community in the Middle-East to increase their “value add” by building entirely new skills around this model. And our role as a VAD here is to support & enable those partners in close alignment with our solution vendors. So clearly Cloud is a significant opportunity for the partner community. Do you also continue to have a strong focus on hardware and component distribution? Intel has been one of our historical brand and long term strategic Partners in the components business; now the hardware space has been expanded with DELL products , Graphic Cards (HIS) and memory Kingston. What are the expansion plans and other initiatives in pipeline for the year? In term of products we are planning to expand in the networking space and in terms of market continue to foster our presence and activity in KSA, and opening a new Sales office in Kuwait. How has growth been in 2010? Do you see 2011 shaping up as a year of better growth? 2011 looks promising and so far has been solid. Still there are reasons of concern because of the liquidity crunch that is undermining the growth and trust.

It is a challenging period for the PC market in the consumer segment especially. However demand in the commercial segment is looking robust and by the third and fourth quarters, the industry is expected to rebound and post healthier figures.


Fujitsu ties up with Redington Fujitsu Technology Solutions and Redington Value, the value added distribution division of Redington Gulf – one of the leading IT distributors and supply chain solutions providers in the Middle East and Africa have signed a partnership agreement for the distribution of Fujitsu’s PRIMERGY servers and ETERNUS storage solutions in the Middle East. Fujitsu, with its Dynamic Infrastructures approach offers a full portfolio of IT products, solutions and services, ranging from clients to datacenter solutions.

Ramkumar Balakrishnan Redington Value helps its partners in Vice President, Redigton Gulf the channel deliver the most optimal IT solution to their customers in the Middle East and Africa. These solutions span across technology domains such as Networking, Voice, Servers, Storage, Software, Security and Infrastructure. Over 14 vendor relationships in various parts of Middle East and Africa ensure that all the requirements of the channel are met under one-roof. This is supported by in-house pre-sales expertise to support partners; regular sales/technical training and programs to benefit partners to do more business. Commenting on the agreement, Farid Al-Sabbagh, Managing Director – Middle East, Fujitsu Technology Solutions said: “This agreement is just another step to fuel our consistent growth throughout the Middle East, with products such as our PRIMERGY line of x86 servers, where we have witnessed tremendous growth above market average growth rates. Additionally, our ETERNUS storage systems provide business-critical online storage for enterprises of all sizes. With Redington as a partner, we can now provide resellers with made-to-order solutions that are Fujitsu certified, tested and cost-effective, with Plug-andPlay capabilities never before offered in the market. With extensive in country warranty and services capabilities, resellers can now confidently offer a range of the world’s most reliable IT infrastructures. ” Ramkumar Balakrishnan, Vice President, Redington Gulf, Value Division, explains, “ Fujitsu’s range of x86 servers and storage hold world records in benchmarks, and price performance ratios. As a Value Added Distributor, we strive to offer our partners best-in-call IT products and solutions so that they could meet expectations of end customer in the region’’

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8 In Focus

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Pursuing new milestones square feet Automated Distribution Centre in Dubai and the acquisition of significant a 49.4% stake in Arena, the second largest IT distributor in Turkey. Do you see the year 2011 as a year of growth or consolidation? At Redington, we expect the Middle East and Africa markets are slated to show double digit growth significantly in 2011. As always, we will participate in the market growth and take strides to gain market share for most of the brands that we carry.

Raj Shankar MD, Redington Gulf Redington is reckoned a truly professional distribution house and has over the past decade or so emerged consistently among the top distributors of the region. Raj Shankar, MD at Redington Gulf speaks in the following interview. Redington is widely reckoned as one of the top distribution houses in the region. What do you think has helped the success story? For four years in a row, Redington has maintained its market leadership in the IT distribution space. This award ( VAR COC Champion Distributor of the Year)is further proof that Redington remains the preferred MEA distributor among channel partners and leading vendors. Our in-country presence, our differentiated business model and our people power has have helped drive this success story. Discuss some of the significant milestones achieved by Redington in its distribution business in the region over the past year or so? Redington has witnessed several milestones in the year gone by. The two most noteworthy ones are the launch of the 93,400 120,000

What are the key challenges that you clearly see the need to get the better of while pursuing the growth objectives in some of the GCC and MENA markets? The most important challenge is that of managing credit. If managed well, it will offer a significant gives a company the much needed competitive edge and if not, it can seriously hurt the cash flow and damage the profitability of the company. What are the products lines that you have slowed down on or what are the product categories that you have strengthened your focus on to meet your objectives? Value-added distribution will be a focus area for Redington in the coming year. Going forward, we also see prospects for growing the portfolio of brands in the volume distribution space. We will slow down those brands where we do not see sufficient scale and interesting margins though it may be tactical in nature. Discuss some of the additional infrastructural investments made in recently in terms of additional warehousing, online systems etc? The investment in the Automated Distribution Centre (ADC) has helped to improve the turnaround time deliveries to customers as well as optimized costs within a short period of time. We are planning to gradually roll out ADCs in other markets as well, to further strengthen our in-country proposition to our customers presence. We have also implemented Task Resource Management (TRM), an integrated module of SAP. We have plans to implement user friendly ecommerce model.

CA to deliver Backup and Recovery Solution using Microsoft’s Azure Cloud Platform CA Technologies has announced an agreement with Microsoft to offer customers CA ARCserve data protection technology as a software-as-a-service (SaaS) offering using Microsoft’s Windows Azure cloud platform. The new cloud offering, scheduled for availability in the second half of this year, is part of CA Technologies strategy for bringing rapidly deployable, easy-to-own IT management solutions to market. This solution will be especially attractive in situations where conventional, internally deployed backupand-restore systems and software implementation may be less financially or operationally appealing, such as small businesses or remote offices that lack the necessary on-site IT staff. CA Technologies use of Microsoft’s Windows Azure platform for this new solution extends a working relationship between the two companies for more than 20 years. “CA’ SaaS data protection solution is designed to help customers cost-efficiently mitigate a wide range of information risks, including

NETGEAR and ITS complete deployment of wireless solutions for Sun and Sand Sports showrooms NETGEAR and its partner International Technology Services Ltd. (ITS)completed implementation of key wireless solutions for leading UAE based sports equipment and accessories retail chain, Sun and Sand Sports. The project is valued at AED 200,000 and is part of the vision of Sun and Sand Sports to adopt and implement new technologies into their operations, which cost them around AED 2.5 million. The installation of strategic wireless solutions will enable Sun and Sand Sports staff to utilize wireless connectivity for Pocket PC PDA’s and perform key functions like Point of Sale (POS), and inventory (Transfer in, Transfer Out, Demand Request, GRN’s, and Stock Tracking).

Ahmad Zeidan Channel Sales Manager, Netgear ME

The project was implemented over a six-week installation period and covered Sun and Sand Sports facilities in Abu Dhabi, Dubai, Sharjah, Ajman and Ras Al Khaimah. The installation included key NETGEAR equipment like the wireless controller model WMS5316, access points device WG103 and FS 726TP switches. These strategic devices provided each Sun and Sand Sports branch with smooth and seamless wireless connectivity. According to feedback received from Sun and Sand Sports officials, the successful installation of NETGEAR’s connectivity tools has allowed its employees access to seamless uninterrupted wireless connectivity in performing key store functions, ably resulting in faster inventory checking and barcode product handling. “Working with a leading solutions provider like ITS demonstrates NETGEAR’s steadfast commitment to provide customers with effective and highly reliable wireless and networking solutions that can altogether bolster more growth and development into their company,” said Ahmad Zeidan, Channel Sales Manager, NETGEAR Middle East. “NETGEAR was a strategic choice for the showroom’s structure of thick walls as NETGEAR carries the guarantee of ‘no dead spots’ in its area of coverage. NETGEAR has technology for dual band frequency that ensure no interference from other wireless signals and gives user’s ‘failure notification’ message in times of power outages or defective operation. All units also come with a lifetime warranty offer.”

IBM expands Smarter Commerce Initiative for Business Partners

system downtime and catastrophic data loss across the customer’s IT portfolio,” said Walid Abu-Hadba, corporate VP, Microsoft Corporation.

IBM has announced an expansion of its Smarter Commerce initiative to help Business Partners seize the growing market opportunity created by shifting buying patterns brought on by mobile and social computing. In addition to sales, marketing and technical guidance, Business Partners can qualify to earn incentives of up to 50 percent of the software sales transaction and receive zero percent financing.

The new solution will be designed to meet the needs of CA Technologies and Microsoft partners—especially those who may incorporate its data protection functionality into their broader cloud-based IT management offerings.

IBM is making it easier and more cost effective to offer Smarter Commerce solutions. IBM's Smarter Commerce initiative delivers software and services to help companies transform their business processes to more quickly respond to shifting customer demands in today's digital marketplace.

“By leveraging vendor solutions and their own expertise, partners can offer customers the ability to cost-effectively offload routine IT operations,” said Mike Crest, general manager, Data Management, CA Technologies. “The combination of our CA ARCserve technology and Microsoft’s Windows Azure cloud platform will enable us to offer the partner community a scalable, feature-rich, and fully configurable resource for this growing management services market.” In the region, Mindware is the value add distributor for CA and offers all solutions from CA through its partners.

IBM is investing in its ecosystem of partners, delivering the right set of skills, technical support, development resources, and industry expertise that will allow them to expand their capabilities to more effectively fulfill client demands. The first stage of this initiative will focus on business partners with skills in retail, telecom, banking and consumer products industries. Through IBM’s Smarter Commerce for Business Partners, partners can qualify for an assigned IBM relationship manager to provide day-to-day support, business development funds to invest in marketing and events, and attend IBM business development workshops and assessment tools to develop customized client requirements. Business Partners can also qualify to receive special financing incentives. IBM Global Financing (IGF) will offer partners zero percent, 12 month interest-free financing, to those partners enrolled in the IBM's Software Value Plus Business Partner Program.

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VAR Magazine Empowering and educating the channel

VAR Magazine is the fastest growing channel magazine in the MEA region. VAR MEA Magazine, which has completed over 125 issues of print, is the leading channel magazin in the region. Over five years and more, the magazine has become the preferred mode of communication with the channel for many leading vendors, distributors and resellers. VAR Magazine is presented in an easy to read print format, one of the reasons for its endearing appeal. It has deep and wide channel

penetration in terms of its distribution, a feature well recognized by the industry. VAR MEA magazine has introduced several expansion initiatives including the exciting bilingual VAR Arabia., an interactive portal for the channel, was launched towards end of 2009 and has a fast growing readership in the channel

VAR Arabia - A bilingual magazine for KSA IT channel With the monthly VAR Arabia edition, the magazine extends its value proposition to benefit the Saudi Arabia ICT channel. The VAR Arabia print edition has a specific focus on the large strategic market of Saudi Arabia and is in line with the commitment of the VAR team to meet the expectations of a larger local IT channel readership across the Middle East. The intent is to deliver a product that builds on the strengths of VAR magazine with a strong editorial focus as well as providing unique value to advertisers.

Milestones of VAR Magazine • VAR MEA Magazine was founded on Sept. 18th 2005 for providing better, in-depth & sustained communication across the MEA IT channel. • Over the past 5 years and 125 plus issues, VAR has successfully informed and executed channel centric communication like product launches, call to action campaigns, special offers, etc. • 1st to launch a channel magazine in eBook format • With over 5000 resellers in OGCC having access to the magazine, the VAR Advantage delivers wide and deep penetration into the channel for advertisers. • VAR Value fortnightly e-newsletters re-launched in January 2010 • First to launch channel awards in the region. The awards ceremony for the 4th edition of the VAR Choice of Channel Awards was held on the 21st of March at the landmark Meydan hotel in Dubai.

VAR Magazine’s vision of being a most reliable information media for the IT resellers in the region is backed by the execution from a team that has over a decade’s experience working closely with the channel. For VAR, the greatest success has been in winning trust from the region’s channel and the magazine will look forward to emulating that with its KSA edition.

For sales enquiries, contact For subscription, contact For more details, contact


Authorized Partner

Rising Technologies LLC P.O. Box 45766, Khalid Bin Waleed Road, Opp. Highland Hotel, Bur Dubai - UAE Tel: +971 4 3939201, 3939202 Fax: +971 4 3939203, E-mail:

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What’s Toshiba Satellite P series

CA ARCserve D2D Key Features:

Key Features:

• Like deduplication, Block Level Infinite Incremental Backup is a patentpending technology that uses less storage space, performs backups faster and puts less of a load on your production servers. • Disk-to-disk backups are based on CA’s block-level I2 Technology ology that has been designed to intelligently manage backing up only blocks of data that have changed since the last backup and presenting a consolidated point-in-time view of the protected volume for multiple recovery types. • Provides a single user interface to help protect virtual servers as well as physical servers, saving training time and simplifying operations. • Block-level I2 Technology helps reduce backup time, storage space, network usage, workload on the production servers and recovery time for virtualized servers. • One snapshot helps ensure recovery of the data in the most efficient manner.

• Toshiba announced new models of its Satellite P series (Satellite P750 3D/ P755 3D and the Satellite P770 3D / P775 3D) that come with integrated 3D active shutter technology. • The 3D laptops bundled with 3D active shutter glasses will be available during the second quarter of 2011 in Europe, Middle East and Africa. • The Satellite P series 3D laptop models let users enjoy 3D movies and games in first-class quality on the stereoscopic 39.6cm (15.6'') TruBrite HD 3D (Satellite P750 3D / P755 3D) or 43.9cm (17.3'') TruBrite Full HD 3D (Satellite P770 3D / P775 3D) displays. • They all offer a rich 3D gaming and 3D movie experience in crystal-clear quality with a frame rate of 120Hz, dedicated 3D graphics and the support of NVIDIA 3D VisionTM featuring a pair of 3D wireless active shutter glasses. • The Satellite P770 3D and Satellite P775 3D both feature an integrated 3D web camera, with a set of two cameras, that allows users to enjoy video chats in 3D. • The Satellite P750 / P755 3D and the Satellite P770 / P775 3D are able to convert 2D movies into 3D to expand the number of movies and clips that can be viewed in 3D. • They support streaming of 3D content via HDMI to a connected stereoscopic 3D-TV to watch movies or to play games on a larger screen. • The 3D movies can be played back from either a 3D DVD or a Blu-ray 3D DiskTM.

For more details, log on to | | +9714-450 0600

Kingmax ED-01 USB 3.0 Flash Drive Key Features: • KINGMAX has recently released its new SuperSpeed USB 3.0 flash drive, the ED-01 which supports data transfer rates of up to 5Gbps. • The contoured design of the ED-01 boasts delicate and sleek curves, perfected with leather-like texture and a glossy metal trim, adding a sense of chic style. • Adopting the USB 3.0 UFD Single Chip controller, the ED-01 USB 3.0’s system is more stable and backward-compatible with USB 2.0. • Whether data is HD movies, photos or large presentation files with rich media, ED-01 will complete data transfers in an extremely short period of time.

For more details, log on to

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Sonicwall NSA E8510

Fujitsu LIFEBOOK P771

Key Features:

Key Features:

• The Network Security Appliance (NSA) E8510 provides 10Gigabit Ethernet (GbE) connectivity in a compact, 1U rack mountable form-factor to accommodate security, performance and power efficiency requirements of modern high-capacity networks. • The appliance is powered by SonicWALL’s SonicOS 5.8firmware, which offers latency-free intrusion prevention and anti-malware protection. • SonicOS 5.8 features application intelligence and control functionality for granular control over application traffic and bandwidthin real-time. • With the ability to block or throttle application usage on a user or group level, and its compact form factor and affordable price, the E8510 is an ideal solution for corporate, healthcare and education deployments.

• The new LIFEBOOK P771 is a fully specified high-end business notebook with the stamina for all-day working. • From its small size and weight of just 1.3 kg to its long battery runtime and flexible modular bay concept, every aspect of the LIFEBOOK P771 is designed to meet the high demands of road-warrior mobile power users. • The Fujitsu LIFEBOOK P771 achieves battery runtimes of upto 18 hours thanks to combining the latest generation Intel chipset technology & ULV (ultra low-voltage) processors. • It features an energy-efficient notebook design that includes optional SSD (solid state) hard drives, and an optional second battery fitted in the modular bay. • Versatility is a hallmark of the LIFEBOOK P771, with a modular bay that can accommodate a removable DVD drive, a second battery, or simply a weight saver.

For more details, log on to

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HP t5565z Smart Client Key features: • Simply connect the HP Smart Client to the network and a user monitor, and you’re on.

• The HP t5565z Smart Client is a uniquely intelligent zero client delivering new levels of simplicity and value in thin computing. • The HP t5565z features auto-sensing technology that adapts to your environment. • You can choose to deploy or repurpose the HP t5565z in Citrix XenDesktop environments with support for HDX, or choose VMware View or Microsoft Session Virtualization via RDP 6, for a brilliant user experience. • HP Smart Client intelligence is automatically inherited from the preconfigured host server in the data center.

• Connect to the latest in display technology with native dual-digital monitor support or connect to an analog monitor using the included DVI-I to VGA adapter. • Standard configurations include 6 USB 2.0 ports (two are located in a secure USB compartment), a serial port, a parallel port, and a power cord retention slot.

For more details, log on to


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Hard Disk Drive Market for Computers to See Lower Revenue Growth in 2011 Battered by various factors including the rising sales of tablet devices, the hard disk drive (HDD) market for computers will slow in 2011, with revenue growth this year 3 percentage points lower than in 2010, according to new research from IHS iSuppli. Revenue for computer HDDs, including drives for PCs and corporate or storage servers, is projected in 2011 to reach $28.1 billion. But while this is 4.1 percent higher than the $27.0 billion of 2010, the anticipated HDD growth this year almost halves the 7.0 percent expansion posted by the industry last year. And except for a growth spike in 2013 that will result in a 4.5 percent increase of the market, HDD revenue will continue to show ever-smaller increments of growth in the years to come—slipping to a 3.9 percent expansion in 2012, 2.8 percent in 2014 and 2.1 percent in 2015.

$34.0 $32.0

The five-year compound annual growth rate for computer HDD revenue will stand at 3.5 percent by the end of 2015, when revenue is expected to reach $32.1 billion. As the traditional media for data storage, HDDs continue to command a vast user base in both the consumer and enterprise segments. Nonetheless, the share of HDDs in the overall storage space has eroded in recent times because of competition from other forms of storage media and assorted market forces.

On one front, rival storage such as flash and solid state drives have eaten into traditional HDD strongholds, showing up in devices like lightweight notebook computers, smart phones and tablet devices. More important, the hegemony of PCs has been usurped as consumers increasingly use tablet devices and smart phones to browse the Internet, download and stream video, and share content. Tablets, in particular, have taken away Global PC Hard Disk Drive Revenue large chunks of the personal PC market by Forecast (Billions of US Dollars) gobbling up consumer dollars originally intended for laptops and netbook computers—translating into lost sales for the HDD industry as a result.

$30.0 On another front, HDD revenue growth has slowed as manufacturers introduced lowerpriced drives with higher area densities—the upshot of constantly improving and evolving technology becoming more affordable over time.

$28.0 $26.0 $24.0 $22.0 $20.0







Source: IHS iSuppli May 2011

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A third factor that has slowed HDD growth is more efficient cloud storage. As consumers and corporate entities replace local storage and look to the cloud—where data is stored

through networks, either privately or publicly—HDD makers lose another important piece of their market. HDD revenue for computers in the second quarter of 2011 is projected to reach approximately $6.9 billion, IHS iSuppli research indicates. Depending on economic conditions, revenue during the period could be up 2 percent from the first quarter, unlike last year when the second quarter lost momentum after the first. Nonetheless, the HDD space continues to suffer cannibalization from tablet devices as well as other market-stifling factors, including excess inventory due to weak demand as well as worries on component shortages stemming from the Japan quake disaster in March. The one bright spot during this period remains the strong orders from the enterprise segment, driven by increasing demand for corporate PCs, server and storage virtualization, and the building of a cloud-based infrastructure by corporations. Like the HDD space, the optical disk drive (ODD) market for computers will rise by approximately 2 percent in the second quarter this year to $3.0 billion. Although they are an integral part of standalone consumer appliances such as players and recorders for DVDs, Blu-ray discs and compact discs, ODDs for computers will suffer a revenue decline to $12.2 billion in 2011, down from $12.7 billion last year. In the wake of tight supplies of components like ODD controllers following the Japan disaster, sales volumes for ODDs are projected to be low for the short term. Moving forward, the computer ODD market will continue to decline as less content is distributed via compact discs and as content is made available instead for downloading online.

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1st June 2011

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©2010 Iomega Corporation, Iomega, the Stylized “i” logo, and eGo are registered trademarks or trademarks of Iomega Corporation in the U.S. and other countries. Certain other product names, brand names and company names or designations of their respective owners. 1TB = 1,000,000,000,000 bytes. The capacity reported by your operating system may vary. Registration required for extended warranty. Encryption is PC only.

Published By: VAR MEA Magazine - P. O. Box: 121075, Dubai - UAE. Tel: +971-4-3326647 Fax: +971-4-3326621 Email:

1st June 2011 - Dubai  

VAR Magazine Dubai Issue

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