E- Magazine July 2016

Cisco accelerates Start-up Ecosystem

SAP supports start-ups with IIT – Bombay Coming Soon !!!

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AMD technology powers the leading game consoles.

So that last attack you dodged? We made sure you saw it coming.

Discover all the leading businesses that count on AMD every day.

AMD.com/everywhere

Available with all leading OEMs

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Dell Launches SonicWALL Secure Mobile Access 100 Series

Fujitsu launches PRIMERGY CX600 M1 Server

7th Eastern India Information Technology Fair 2016

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Innovation – The driving force for Intex

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HPE Announces Universal IoT Platform Simplifying Connectivity

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t IoT World 2016, Hewlett Packard Enterprise (HPE) has announced the availability of the HPE Universal IoT Platform.The HPE Universal IoT Platform is aligned with the oneM2M industry standard and is designed to be industry and vendor-agnostic, enabling IoT operators to simultaneously manage heterogeneous sets of sensors, operate vertical applications on machineto-machine (M2M) devices, as well as process, analyze and monetize collected data in a single secure cloud platform.

“The value of the IoT lies in enriching data collected from devices with analytics and exposing it to applications that enable organizations to derive business value,” said Som Satsangi, VP, Sales, Enterprise Group, HPE India.

Microsoft enhances public cloud adoption with 3 datacenters

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ith three datacenters located at Mumbai, Pune and Chennai, Microsoft is offering public cloud services from local datacenters in India.

The company announced the availability of its three datacenters in September 2015. Since then, Microsoft continues to witness a high rate of adoption of its cloud services across sectors like BFSI, healthcare, media & entertainment, telecom and government customers.

The company has invested heavily in four key areas to strengthen its cloud services through the local datacenters – Security, Privacy, Compliance and Transparency.

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HELLO INDIA

Digital India creates Growth Opportunities in Smart IoT

Brexit could undoubtedly be one of the most significant geopolitical events in recent years. Some apprehend that it could even signal a short-term reversal of globalization and the start of an era of “inwardlooking” political and economic realignments among the major countries. In spite of such global crisis, India still remains one of the most favoured destinations for global capital investment.

So how will Internet penetration help the economy for the much-needed fillip by adding $17 billion to the gross domestic product (GDP) annually which will have a bigger impact on economic growth?

According to a report – India: The Impact of Internet, a 10-per cent increase in Internet penetration can increase the GDP by 1.08 per cent. It is an absolute fact that mobile is the main growth engine for the Internet industry and mass adoption of smartphones is driving adoption of various new services. The growth story of mobile Internet in India is thus in the centre stage.

The report further says that India is the third-largest economy in the world in terms of Internet consumption, out of which more than 50 per cent are mobile-only Internet users. However, Internet penetration in India is only 19 per cent, which is quite low compared to other developing and developed economies and is growing at the rate of 30% Y-O-Y. Under the Digital India programme, there will be delivery of e-governance related multiple services – single-point model for providing facilities for multiple transactions at a single geographical location, which is expected to drive economic growth and Internet becoming a day-to-day reality.

Secondly, to address the challenge of Internet penetration, could the solution of installation of public hotspots and Wi-Fi improve the quality of mobile services? The answer could be yes. Calculation shows that the cost per MB of data usage on Wi-Fi is estimated to be 2 Paise, which is much lower compared to 23 Paise on 2G/3G/4G mobile network. It can become a more affordable service, which is yet to pick up in India. If this module gets enforced, 8 lakh additional hotspots will have to be installed. To make it a success, cities will have to have Smart Grids (without power cuts) before aiming to become smart cities.

Lastly, it is also true that the Smart City concept brings various global corporate attention to look into the opportunity of investment into IoT and smart IoT devices to explore, which is possible with the Internet of Things.

Connected homes, wearables, street light automation, solid waste management, Smartcab, industrial and smart metering (water/gas/electricity) are some of the opportunities. The most important however are the Intelligent Sensors. Altogether, these could bring US$100-billion opportunity. Sensors are becoming our eyes and ears into the world around us, and a centrepiece of IoT designs.

Thus with the right components, anything is possible.

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CONTENTS Website: www.varindia.com

Publisher: Deepak Kumar Sahu Editor: S Mohini Ratna Executive Editor: Dr. Vijay Anand Assistant Editor: Samrita Baruah Copy Editor: C. M. Dutta Sr. Correspondent: Aparna Mullick Art Director: Rakesh Kumar Network Administrator: Ashok Kumar Singh Manager-IT: Subhash Mohanta Manager-SEO: Bidyadhar Behera

The Myth: Is Cloud really Secured?

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IBM steers forward its Channel towards newer Growth areas With IBM continuing to align itself to grow along with the market and position for highervalue growth, the company has redesigned its PartnerWorld Program to help Business Partners deliver higher value to businesses and organizations in the cloud and cognitive era. Mukul Mathur, Vice-President, Global Business Partners and CSI, IBM India/South Asia, speaks to VARINDIA and throws more light on how the program is designed –

I

BM PartnerWorld program is a program by IBM redesigned to enable Business Partners build skills, increase growth and engage more deeply in higher-value solutions that solve client challenges in new markets focused on cloud, analytics and cognitive business.

Considering IBM’s large business partner presence in India, the new program will bring in significant shifts to the actual functioning and scope of the channel network. “The main objective of the IBM PartnerWorld Program is to provide better support and incentives to our partners to engage with IBM in the new era with a new set of solutions and capabilities to eventually enhance customer outcomes.

Many of these programs and incentives support the transformational journey that Business Partners in the ecosystem are currently undergoing. It is a great leverage to expand and transform the channel ecosystem,” explains Mukul Mathur, Vice-President, Global Business Partners and CSI, IBM India/South Asia.

The new design is aimed at supporting and motivating all segments of IBM’s Business Partners. All of them will have opportunities to demonstrate their capability through competencies and move up through the different program levels. The competency skills requirement will recognize certified sales and technical skills required to deliver client solutions. IBM Business Partners will be able to demonstrate deeper skills and market success in high-growth areas as defined by the new competencies. New and enhanced sales, marketing, advocacy, technical and training benefits are being introduced to help Business Partners market, sell, and implement higher-value solutions that are among the fastest-growing segments in the industry.

IBM Business Partners who earn a competency will earn specific high-value benefits, including marketing, education and certification support, as well as unique achievement marks related to that competency. “A Business Partner’s investment in certifications and related skills initiatives (for example, Specialties, Software Accreditations) will count towards new competency achievements.

The skills requirements for competencies and program levels are based on certified skills and solutions. The roadmaps for new competencies will be provided throughout 2016 and current skills will count toward those requirements,” says Mukul.

PartnerWorld University

For transition to higher value through education and certifications, IBM has crafted PartnerWorld University (PWU) – a web-based learning management system delivering web lectures to IBM Business Partners worldwide. The PartnerWorld University (PWU) is a onestop shop for skill development for IBM Business for solution areas, including Cloud, Analytics, Cognitive Solutions, Mobile, Social, Security, Commerce, Watson, Think Academy, IT Infrastructure

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Mukul Mathur Vice-President, Global Business Partners and CSI IBM India/South Asia

– Systems, Services, Financing, Watson Health, Watson Internet of Things (IoT), etc. IBM Business Partners have access to web lectures, videos, audios, reading materials and more to build or enhance their skills by taking appropriate courses segregated by work areas (technical, sales or marketing), skill level (foundational, intermediate or advanced), etc. The courses are tailored to address the needs of different job roles – Marketing, Sales, Technical and Administrative, and partners can also filter the courses depending on the level of learning required – Foundational, Intermediate and Advanced – to enhance their learning in a structured way. The key features of the new PartnerWorld University (PWU) include 1,400+ courses available, IBM Think Academy courses which include all IBM Business units / solution areas as well as courses segregated by different Job Roles and Skill levels. n

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CHANNEL CHIEF

After B2C and SMB, Kaspersky Eyes the Enterprise Business Altaf Halde Managing Director South Asia, Kaspersky Lab Security is an ever-evolving field that needs constant discussion Besides enterprise business, Kaspersky also has a big focus on to address new threats. Altaf Halde, Managing Director - South the Government vertical. Government initiative such as Digital Asia, Kaspersky Lab in a chat with VARINDIA while discussing India presents a tremendous opportunity for growth, sustainability, the current security landscape also shares the focus areas of the and social improvement. With Digital India initiative, a lot of data company and the channel that is helping it to increase its base in will be collected by different bodies and this needs to be protected. these growth segments “Kaspersky Lab deals in critical infrastructure where data gets Kaspersky in India has established itself in the B2C and the protected and we intend to provide complete security solution SMB space. As a focus area, Kaspersky is now looking at increasing which will deal with all kind of cyber threats to government bodies, its base in the Enterprise segment for its solutions and services. industries and organizations. We want to work with Government Its partners, whom Kaspersky considers as one of the pillars, are planners and builders to raise awareness about cyber threats and helping it grow the business in the enterprise segment. For this, share information on how to mitigate those threats before they can it has identified partners from its existing eco-system who have impact the public. As an organization, we do look at the government the technical capability to upscale their operations to address the vertical as a big contributor to our business. We have alliances with enterprise segment. In parallel, Kaspersky has also started work specific partners who have a focus in the government vertical. This with partners who were not dealing with it historically. It is making coupled with our expertise in the IT security landscape, makes us them work closely with their teams so that they are trained and the preferred choice for many government departments,” explains certified on its solutions. This is to ensure that a new set of partners Altaf. is created, which will add to the existing base of partners it has got. Generally Kaspersky keeps three important factors while choosing “We have been successful in our business in the country due to the right mix of partners the trust shown and given to us by our channels. Kaspersky has a • Partners who have specialized domain in IT Security very limited team in India. It is due to the efforts of our channel • Partners who have technical skill set to deliver its solutions that we have been able to establish our solutions in major cities, tier • And have a strong reach in the market 1, 2 & 3 cities. We believe that if we continue to get support from our channels, we will be able to scale new heights in the IT Security And so... industry in the country,” says Altaf Halde, Managing Director For Kaspersky, Security is an evolving space where every day South Asia, Kaspersky Lab. new threats have to be addressed. Every day Kaspersky After being given a responsible position by the Lab’s Anti-Malware Research team processes 310,000 Kaspersky company to be part of the Kaspersky team, Altaf new malicious files. Hence in order to better avoid strongly believes has ensured to play a very important role in the such types of attacks and exposure, Kaspersky that ‘Security is not entire ecosystem including its internal team, has developed and deployed several new defense a destination, but it is a resellers, distributors and customers. “My main mechanisms for its users for a safe and a better journey'. More importantly, it contribution is to ensure that the ecosystem world to live in. believes that security education works in a well-oiled manner. And whenever Kaspersky has also started focus on its Threat across the board is the need of any area needs special attention or needs to be Intelligence Services including Cyber Security the hour because, humans are addressed, I have to ensure that not only is the training, Threat Intelligence Reports, Incident the weakest link when it activity completed but also completed in the best Investigation etc. It has also seen big installations comes to IT security. possible time frame and mutually beneficial manner of its targeted solutions 'Systems Management' for all the parties involved,” he says. & 'Mobile Device Management' that delivers centralized access to a wide range of systems management Once the partner starts seeing value in the propositions and functionality. It helps to ease the burden of identifying and increases in his bottom line by providing Kaspersky solutions, it eliminating vulnerabilities within operating systems and applications becomes a win-win for all the parties involved.

– so patches can be applied more rapidly.

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ROUND ABOUT

Brexit: What it portends?

What was the most sensational news that broke last month? I can safely say that it was Brexit – a euphemistic coinage referring to Britain’s exit from the European Union. Was it hyped up? Or, is it a real threat?

Before getting into the brass-tacks, it is obvious that people can have differing perceptions on the unpredictable and uncertain eventualities.

In the case of Brexit, the decision was very clear. The majority wanted the Great Britain to come out of the EU and build an independent identity for the country. They might have thought that the past glory of the great country can get easily diluted with the slow process of integration that the larger EU identity might have effected.

Yes, there are economists, pundits and political commentators who are trying to discern the real reasons for the breakup of EU. They may have differing perceptions and used various hues of methodologies to gauge the views of the people. But one that stands apart as a critical reason for the breakup is the failure of the neoliberal economic agenda, which is alleged to have more focused on the capitalist class than the ordinary population of old, poor and working class. Both the US and the Euro zone had faced the pangs of financial meltdown believed to have caused by the greediness of certain segments of the population.

When the issue was at its height sending nerve-wrecking vibes to people all over the world, particularly in the developed nations, governments have come forward to the rescue of the rich, mighty and the banks which have perpetrated the crisis, extending them doles and easy credit to salvage them from the certainty of extinct. One segment which was easily overlooked was the worst victims of the crisis and that is the common man. They were left to fend for themselves, even while the employment dipped, incomes were slashed and the quality of life deteriorated. At their expense, they believe that the perpetrators of the crisis were insulated under the garb that the employment indices can look up only when the industry, banks and the rich class are in the pink of health. That could be a rational thinking and economically right. But it proved to be a wrong political move. It did not cut any ice with the herd thinking of the oppressed and disadvantaged. That eroded their faith in the neoliberal economic thinking which ruled the roost for almost 40 years.

Much before Brexit happened, many known and unknown persons had written about the flip side of the neoliberal thought process. Then, those who believe that EU disintegration was a shock is underplaying the writings on the wall, rendered visible through some of the happenings across the country. Many in the US, particularly the political analysts, believe that what skyrocketed the chances of the Republican nominee to the Presidential election – Donald Trump – is this process.

Trump’s campaign has a distinct tilt towards marginalized and oppressed and galvanized their issues to the benefit of his electoral advantage. He could ride rough shod over his primary level opponents and could emerge as a dark horse from his obscure identity of a politically unknown person, though he made his fortunes from businesses in billions. Will there be any unexpected result in the final round also? It is very difficult to predict now, since the opinion poll forecasts have shown Hillary Clinton way ahead of Trump.

Yet, the final election is four months from now. Even Brexit also people predicted the outcome of the referendum as a thumbs-up for continuation. What followed was just the opposite of that and that too with a difference of four percentage points, a decisive margin.

Many consider this as a heralding of a new system of governance – an inclusive society where the forces of the market determinants are bridled through proactive interventions by the elected government.

Another area that is being widely discussed among businessmen is about the impact of Breixt on information technology, particularly as

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to how the services are going to be traded henceforth. My gut feeling is that it will have only minimal impact on the services sector, though the same cannot be the case in manufacturing. First, the services trade may not necessarily lead to any large-scale labour migration since most of the works can be done offshore. Also, information technology needs high-end professionals to man the system and equipment. You cannot embark on a large-scale robotization or automation in the sector since there is a limit to what machines can do in this sector.

In the immediate future, I foresee some spurt in demand for services on account of two reasons. One, EU has to redefine the scope of its services and new systems and digital platforms have to be created as a follow-up of the drastic changes in the labour movement, changes in tax administration, governance structure, etc which can generate a lot of demand for digital services both in the short and medium term. Second, governance structures across the world henceforth would follow more welfare-oriented policies to reach out to the maximum number of people to ensure the utilitarian dictum that the governments should distribute maximum benefits to the maximum number of people. This will ensure creation of more digital platforms to cater to social sectors like education, health, hygiene, old-age care, child and maternity care and the like. Collation of data, analytics, implementation of social welfare programs, etc are the main planks of such a policy framework.

Finally, whether Brexit is a continuing trend? I might narrate the conversation between a journalist and a businessman that I overheard.

Upon asking the impact of the Brexit, the businessman quipped that much is being hyped on the subject. One should compare this with mergers and de-mergers in the corporate world. When it was convenient, the countries in the group decided to merge together keeping their national identity on the back burner. When the going got tough, they wanted de-merger. What is true for corporations is also relevant for nations. Yes, it is a plausible explanation if one tries to see everything from the commercial perspective. Is the idea nation-state similar to corporate manoeuvers: I do not know since my experience is only in the corporations and not in the political realm? n

• ADSL Router • Wireless Router • 3G Life style

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HOT BYTES

BMC enhances Big Data Strategy

B

MC has announced an expanded Big Data strategy to automate, accelerate and secure enterprise-class Hadoop environments, enabling operational excellence and a competitive edge in the digital age. Adding to its Big Data strategy, BMC has also announced Control-M Automation API, designed to improve Hadoop application deployment agility.

"As part of their digital transformation strategy, companies are eager to deploy Big Data projects to open avenues

for new business models, propel growth and reduce costs. However, it is important to understand the challenges involved in integrating Big Data solutions with the existing enterprise applications while keeping costs of underlying infrastructure under control. BMC offers the right set of tools under its Big Data solutions portfolio which makes creating Hadoop environments successful for enterprises," said Suhas Kelkar, VP & CTO, APAC, BMC Software.

Epicor to be acquired by KKR

E

picor Software Corporation has entered into a definitive agreement to be acquired by the global investment firm KKR from funds advised by Apax Partners.

Financial terms of the transaction were not disclosed. With customers in more than 150 countries, Epicor provides solutions localized for specific markets so that as a company expands geographically, Epicor can help facilitate that growth.

“Our top priority

continues to be delivering cloud-ready, marketleading solutions paired with a world-class customer experience,” said Joe Cowan, President & CEO, Epicor. “KKR shares our vision of providing innovative technology with a clear focus on helping customers grow business, not software. This is an exciting time for Epicor, and I am extremely appreciative of Apax’s support during the last five years.”

India’s First IoT- focused CoE launched by NASSCOM

N

ASSCOM has launched India’s first Centre of Excellence – Internet of Things (CoEIoT) at the NASSCOM Start-ups Warehouse in Bengaluru. The centre

Education and Research Network (ERNET) and NASSCOM. The CoE is also supported

by Accenture, CISCO, Cyient, EMC, Intel, HCL Technologies,

was inaugurated by Shri Ravi Shankar Prasad, Union Minister for Law, Government of India, in the presence of industry dignitaries.

The CoE is a joint initiative between the Department of Electronics and Information Technology (DEITY),

Qualcomm, Tata Consultancy Services, L&T Technology Services, Robert Bosch and VMware as strategic partners. Amazon Web Services, Digital Ocean, IBM, Microsoft have signed up as infrastructure partners to the initiative.

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Hikvision rolls NEC and NTI announce new out RMA Service OSS Technology Centre

H

ikvision has launched its RMA (Returned Material Authorization) Service that will benefit its numerous clients and customers spread across India. It is for the first time that such an essential service is available to customers free of cost in this country.

Ashish Dhakan, MD & CEO, Pramahikvision (India) Private Limited, said, “Hikvision always believes in giving top priority to its customers’ concerns at all levels.

To reiterate this, we have launched our RMA Service that facilitates faster hardware replacement delivery or assistance in exchanging the replacement part.

This RMA Services is designed to ensure our customers’ peace of mind by increasing their uptime through expedited free pickup and dropback delivery of security device or its accessories."

Cisco accelerates Start-up Ecosystem

C

isco has announced LaunchPad, an open innovation initiative Cisco LaunchPad. It has been designed to help start-ups, its authorized channel partners and developers scale their solutions, address new markets and build digital businesses. Cisco’s finest teams will mentor startups and developers on how to help create digital solutions to enable enterprise customers, service providers and other enablers in the public and private sphere to connect the next three billion people and 50 billion devices through digitization, matching appealing ideas with business expertise and connecting engineering talent with investors.

N

EC Corporation and NEC Technologies India (NTI) have established the “OSS Technology Centre”. The Centre is an organization specializing in technical support related to the use of opensource software (OSS).

The new organization begins operations on July 1 with approximately 50 staff based out of NTI, consisting of experienced OSS engineers who are well-versed in OSS solution architecture, as well as essential software development

and support capabilities.

The OSS Centre aims to strengthen the organizational structure for supporting global enterprises in building systems based on OSS, to reinforce collaboration with international OSS vendors and to provide rapid technical support to users who construct systems operated globally using OSS.

GoDaddy to offer services in Three Indian Languages

G

oDaddy has announced its availability in Hindi, Marathi and Tamil to enable more small businesses (SMB) across India to build strong online presence.

GoDaddy SMB products, its website, marketing, and award-winning customer support will be available in the three new languages, helping to empower the 88 percent of India’s population which is not conversant with English.

The strategy of GoDaddy is led by a vision to develop and rollout localized language offerings which mirror India’s Internet growth, a bulk of which is coming from regional locations that are also hotbeds of SMB and entrepreneurial activity in the country.

Research from Target Group Index (TGI) suggests that as much as 61 percent of India’s prolific internet growth is now coming from its regional belts.

DOEL International enters Indian Market

D

O E L International, a transnational company for ICT, Mobility & CE products and services provider with manuf acturing and R&D in Taiwan, has made its entry into India.

DOEL brand offers products that meet the latest and the changing industry demands. DOEL has recently launched its DOEL DI060 – 13,000mAh and DOEL

DI037 – 7,800mAh Portable Power.

Sudip De, Director, D o e l International Pvt. Ltd, said, "We are offering synergized combination of quality products, sales, marketing, logistics, channel and service support. DOEL 'Brings Future Technology to You Today' with the main focus on Quality, Reliability and Affordability."

BY FORTUNE GLOBAL 500 COMPANIES*

* Red Hat client data and Fortune 500 list, 2014 Copyright © 2016 Red Hat, Inc. Red Hat and the Shadowman logoare trademarks of Red Hat, Inc., registered in the U.S. and other countries.

HOT BYTES

Schneider Electric launches "mySchneider" app

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chneider Electric has launched its “Free Customer Care” tool for smart devices, mySchneider app, with a goal of increasing productivity for its customers and partners, viz. Panel Builders, OEMs, Electricians, Distributors and more. Available as a free download for iOS and Android devices, mySchneider app offers productivity-improving tools in three areas: Tailored Services, 24/7 Self-service, and Connect to Schneider Electric.

According to Bhupesh Shangari, Director – Sales Excellence and Digital Customer Experience, "Our goal is to give our customers a powerful and completely customizable tool that will help them in every aspect of their daily jobs."

Ingram Micro and Commvault join hands

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ngram Micro has signed up as a distribution partner for Commvault to expand their offerings to customers and meet the growing data management needs of organizations in India. With their joint expertise, Commvault and Ingram Micro will address a burgeoning opportunity to scale up their presence in the Government, Defence and Smart City sectors.

"Commvault has experienced strong growth in India and SAARC markets. This

partnership will allow us to continue to build on this momentum and open up new market opportunities through Ingram Micro," said Ramesh Mamgain, Area Vice-President for Commvault India and SAARC. "We have made some positive changes in how we engage with our channel, and this new focus and investment in our channel and distribution partners will help Ingram Micro and Commvault jointly achieve strong results in the market."

Quick Heal to impart security consultion and education

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uick Heal Technologies Limited has introduced “Seqrite Services” to offer Cyber Security Consulting and “Quick Heal Academy” to impart cyber security education programmes, globally.

“Seqrite Services” will offer a wide range of Managed Security Services including Cyber Audit and Cyber Forensic, Security Consulting and Security Operations Centre (SoC) to Enterprises and Government

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organizations. “Seqrite Services” will be an arm of “Seqrite”, the Enterprise Security brand by Quick Heal that was launched in 2015 and has over 25,000 customers and securing more than a million endpoints.

“Quick Heal Academy” will also work closely with universities, law-enforcement agencies, and education institutions to engage with students and design programmes that will help in building a strong talent pool of Cyber Security Professionals.

www.varindia.com

Honeywell helps SAP supports start-ups MP Police with IIT – Bombay

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oneywell has successfully completed a city-wide installation of surveillance and emergency response technology in Ujjain to support the Madhya Pradesh Police Department’s work in crime prevention, and traffic and crowd management during the SimhasthaKumbh.

“This project is an example of our longstanding commitment to making cities smarter, safer, and more secure, inline with India’s 100 Smart Cities vision. We have already carried out successful city surveillance projects, including in Bhubaneswar in Odisha, Aurangabad in Maharashtra, an 11-city project in a large central state, and will continue to focus on this area,” said Priyanshu Singh, General Manager of Honeywell Building Solutions in India.

emQube enters Indian IT Services Market

emQube has entered the Indian IT services market with its new operations center in Mumbai. The center will provide specialized expertise in developing web-based applications, mobile applications, and packaged solutions for Indian and global clients.

Mohammed Sutarwala, MD - emQube, says, "emQube helps companies deploy modern management practices through effective use of information technology services and tools. We have been doing this in the Middle East for over a decade, and realize that Indian firms, like global customers, are increasingly looking at technology as a key business enabler, a means to improve productivity and enrich customer engagement."

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AP has launched a Startup Accelerator Programme

and business incubator at the IIT –Bombay (IITB) campus.

The

in partnership with the Society for Innovation and Entrepreneurship (SINE), a technology

company has inaugurated a SAP Innovation Centre, housed within the IIT-B campus.

Worldwide security software market grew 3.7%

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o r l d w i d e s e c u r i t y software revenue totaled $22.1 billion in 2015, a 3.7 percent increase in from 2014, according to Gartner.

Security information and event management (SIEM) remained the fastest-growing segment in 2015, with 15.8 percent growth, while consumer security software showed the sharpest decline at 5.9 percent year on year.

In 2015, the top five vendors together accounted for 37.6 percent of the security software revenue market share,

down 3.1 percentage points from 2014. These vendors also displayed a collective decline of 4.2 percent in 2015, while the rest of the market (others) grew strongly at 9.2 percent year on year.

"The below-market growth seen by these large vendors with complex product portfolios is in contrast to the market growth and disruption being introduced by smaller, more specialized security software vendors," said Sid Deshpande, principal research analyst, Gartner.

Tech Mahindra makes Digital Transformations easy

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ech Mahindra and Dell Boomi have forged an alliance to help organizations easily implement digital strategies and drive business transformation.

As a “Dell Boomi Certified System Integrator”, Tech Mahindra is now able to offer its customers a platform that integrates any combination of cloud and on-premises applications without software, appliances or coding.

“Tech Mahindra specializes in enabling digital transformations

for customers across industries that include manufacturing, telecom, healthcare and retail,” said Pritam Parvatkar, Global Head of Alliances & Partnerships, Tech Mahindra. “Our Customer Experience group’s large portfolio of integration solutions plays a vital role in connecting on-premises and cloud applications to offer a seamless process experience for all stakeholders.”

A price tag that will get you new customers.

Introducing the ThinkServer TS140 for small businesses with big demands.

At Lenovo™ we develop technology to meet the ever-growing demands of small businesses. With that in mind, we have launched the ThinkServer® TS140 in India.

It is powered to take on tough challenges, yet priced attractively.

· Supports enterprise-grade HDDs (Built-in RAID 5) · Whisper-quiet at 26 decibels · Intel® Xeon® E3 series processor · Windows Server® 2012 R2 platform So go on, add this server to your portfolio and keep adding to your customer base.

Contact: 1800 3000 9990 / corpsales@lenovo.com Intel Xeon E3 series processor. ®

®

The following are trademarks or registered trademarks of Lenovo: Lenovo, the Lenovo logo and ThinkServer. Intel, the Intel logo, Xeon and Xeon Inside are trademarks or registered trademarks of Intel Corporation in the U.S. and/or other countries. Microsoft and Windows are registered trademarks of Microsoft Corporation. ©2016 Lenovo. All rights reserved. †Terms and Conditions apply. The test(s) above are performed on statistical samples.

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March 2016

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ON THE RAMP

Axis introduces AXIS Q3615VE and AXIS Q3617-VE

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Communications has introduced AXIS Q3615VE and AXIS Q3617VE, featuring 1/2-inch sensors, Axis’ Lightfinder and Wide Dynamic Range (WDR) – Forensic Capture technologies which together offer extraordinary image quality also in challenging lighting conditions. The cameras’ PTRZ function also addresses the need for efficient and reliable installation.

“With the new AXIS Q36 Series, we are introducing a unique remote pan/tilt/roll/ zoom (PTRZ) capability

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that significantly reduces the time needed for installation. And when surrounding conditions have changed and the camera needs to be redirected, this can be done over the network, meaning a physical onsite reinstallation may not be necessary,” says Petra Bennermark, Global Product Manager, Axis Communications. “We have made the installation process as quick, easy and reliable as possible.”

Oracle adds new features to SPARC Platform

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racle has announced major new additions to the SPARC platform that for the first time bring advanced security, efficiency and simplicity of SPARC to the cloud.

Built on the new SPARC S7 microprocessor, the latest additions to the SPARC platform include new cloud services, engineered systems and

servers.

“We are still in the early phases of cloud computing adoption and as the market matures, organizations will increasingly move critical enterprise workloads to the cloud,” said John Fowler, Executive VicePresident, Systems, Oracle. “Each year, Oracle Academy reaches more than 2.6 million students in 106 countries."

Kyocera launches Color MFP

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yocera has introduced a new Multifunction Printer (MFP) with integrated technology of print, copy, scan and fax to help reduce business operations cost while increasing efficiency and productivity. This new "TASKalfa 3051ci Color MFP" is equipped with an inbuilt password protection feature to maintain confidentiality of documents post printing. It also supports flexible ecoprint settings for lesser consumption of energy and toner, hence helping the user to reduce carbon footprints.

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HyperX CloudX Eaton Introduces Rack Gaming Headset Power Distribution Units has operations safer. Offering launched introduced rack capabilities to fulfill IT Eaton

K. Swetharanyan, MD, Kyocera Document Solutions India, said, “TASKalfa 3051ci Color MFP is perfect to match today’s customers’ requirements to improve efficiency, engagement and productivity with enhanced security in the workplace."

www.varindia.com

yperX has entered into partnership with Microsoft last January to create an official licensed headset for Xbox One. In line with this, the company has now announced the launch of its CloudX Pro Gaming Headset in India, expanding the company’s console product offerings with its design specifically for Xbox convenience and style. With an MRP of Rs.9,999, the HyperX CloudX will be available in both online and retails stores. It comes with interchangeable velour ear cups, a 2M PC extension cable and a hard-shell carrying case.

“The HyperX Cloud family has gained notoriety for its comfort, quality and value add,” said Ann Bai, Sales Director, APAC Region, HyperX.

Fujitsu launches PRIMERGY CX600 M1 Server

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ujitsu has introduced the PRIMERGY CX600 M1 system, purpose-built to meet the exacting demand for massive parallel computing power from today’s high-performance computing applications in fields such as scientific research, product development and business intelligence. The new system comprises the PRIMERGY CX600 M1 chassis and PRIMERGY CX1640 M1 server nodes, which deliver ultra-dense clusters and a highly competitive price/ performance ratio. It delivers extremely high density processing, with eight independent servers in a 2U chassis, and nine times the compute performance of a standard 1U dual-socket rack server.

power distribution units (PDUs), ePDU G3. Featuring Eaton’s third-generation (G3) technology, the ePDU G3 platform combines best-in-class efficiency and reliability w i t h innovative technologies such as the new Eaton patented grip feature for International Electrotechnical Commission (IEC) connectors that make

requirements, the range of ePDU G3 models support a wide-array of applications ranging from small/medium businesses to enterprise data centers.

“Rack power distribution units are at the core of effective power management in today’s data centers,” said Shailendra Shukla, Director, Sales and Service – India, Electrical Sector, Eaton.

Dell Launches SonicWALL Secure Mobile Access 100 Series

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ell Security has announced the Dell SonicWALL Secure Mobile Access (SMA) 100 Series OS 8.5, which provides mobile and remote workers at small- and mediumsized businesses with policy-enforced SSL VPN access to missioncritical applications, data and resources without compromising security.

“Mobility has proven itself in bringing benefits to both employees and organizations. However, as the scope for mobility

increases within an organization, so too do the risks associated with it. A Dell Global Technology Adoption Survey finds that over 44% of IT decision-makers still consider security the biggest barrier for expanding mobility,” said Amit Singh, Country Manager, Dell SonicWALL. “Customers can protect their missioncritical data by enabling their employees with secure mobile access to critical apps and data without."

NetRack launches Ultra Rigid Racks

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ETRACK has launched the NRSs Series – Ultra Rigid Racks, specially designed for seismic zones. The NRSs Series rack is an ideal solution for secure, high-density server and networking applications in IT environments that are earthquake-prone ZONE or subject to regular vibration. These racks comply with the highest quality standards under stringent ISO 90012008 Manufacturing & Quality Management System.

Ravi Raj, Brand Head, Director Sales & Support, NetRack,

said, "We are pleased to introduce NRSs Series – Ultra Rigid Racks.

Natural disasters such as earthquakes can lead to loss of critical data. These racks are manufactured under stringent considerations of quality and safety. The product is tested for seismic zone 3/4 requirements, and complies with the highest international standards."

ON THE RAMP

Quantum announces Xcellis Application

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uantum has announced Xcellis Application Director, a new addition to its surveillance and security solution family which enables customers to run video management systems (VMS) or analytic applications with directly attached storage. With the new server, these applications can connect directly to Quantum’s QXS Series disk storage or as clients in an Xcellis environment powered

by Quantum’s industryleading StorNext data

management platform.

“Xcellis Application Director extends the benefits of Quantum solutions to a broader range of customers and eliminates the gap between appliance-based surveillance storage solutions and large scalable models that haven’t historically been a good fit for small camera count environments,” says Wayne Arvidson, VicePresident, Surveillance and Security Solutions, Quantum.

Red Hat makes JBoss EAP 7 available

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ed Hat has announced general availability of Red Hat JBoss Enterprise Application Platform 7 (JBoss EAP) and introduced JBoss Core Services Collection. With JBoss EAP 7, Red Hat aims to help enterprises use and extend their existing application investments as they begin to transition to emerging architectures and programming paradigms that will require a lightweight, highly modular, cloudnative platform.

JBoss EAP 7 combines

the widely deployed Java EE 7 APIs with the latest technologies supporting DevOps development practices, such as Red Hat’s integrated development environment (IDE), JBoss Developer Studio – which can be used at no cost by members of the JBoss or Red Hat Developer communities to build, test, and deploy applications on-premise or in the cloud – as well as Jenkins, Arquillian, Maven, and support for a number of popular Web and JavaScript frameworks.

GIGABYTE rolls out X99-Ultra Gaming Motherboard

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I G A B Y T E Technology has launched GA-X99-Ultra Gaming which brings in Intel’s X99 chipset that is capable of powering the most demanding games of today. The Intel X99 Chipset has been designed to create the ultimate desktop PC platform for extreme gamers, enthusiasts and also content creators.The motherboard features the Intel USB 3.1 controller that utilizes four PCIe Gen. 2 Lanes. This ensures up to 20 Gb/s

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total bandwidth, for uncompromised transfer speeds of up to 10 Gb/s per USB 3.1. With twice the bandwidth compared to its previous generation, and backwards compatibility with USB 2.0 and 3.0, the much enhanced USB 3.1 protocol is available over the new reversible USB Type-C and the traditional USB Type-A connector.

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HDS brings new AMD Launches Radeon Rebellion MD has launched “Our message to gamers solutions for Radeon RX 480 everywhere is that the A graphics card designed to Radeon RX 480 is every Virtualization deliver enthusiast-level

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itachi Data Systems has announced Hitachi Unified Compute Platform 2000 (UCP 2000) converged system and UCP HC V240. Both systems are flexible, agile and scalable for enterprises on their digital transformation journey.

Designed and tested to support multiple virtualization environments, including VMware as certified hardware in the VMware Virtual SAN Ready Node program, Microsoft and OpenStack, UCP 2000 provides a flexible, lowrisk path to converged infrastructure and is ideal for general-purpose applications, virtual desktop infrastructure (VDI), databases, and test and development environments.

Zebra Launches 3600 Series and DS4308XD Scanners

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e b r a Technologies has launched two new two-dimensional (2D) scanners in India. The 3600 Series is Zebra’s new line of 12 ultrarugged scanners, offering prolonged durability, enhanced scan performance, and unparalleled manageability in demanding industrial environments.

The DS4308-XD, purpose built for electronics manufacturing, captures a variety of barcodes and marks emblazoned on circuit boards and other electronic components, delivering advanced scanning technology to track every component on the production line.

gaming performance and features, an advanced graphics technology and an extraordinary value proposition to fans and gamers around the world. The Radeon RX 480 introduces premium technology engineered to deliver the best performance in its class, democratize VR and deliver a wide range of future-proof technologies supporting current and forthcoming game and video standards.

bit as much your card as it is ours,” said Raja Koduri, Senior Vice-President & Chief Architect, Radeon Technologies Group, AMD. “We designed this technology by listening intently to you, the gamers who have bought and played on our graphics technology for years. We have worked tirelessly to produce something that satisfies the most discerning gamer, and delivers the ideal product at an impeccable price.”

Juniper Networks enhances On-Demand Cloud Services

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uniper Networks has announced Juniper Networks Cloud-Enabled Branch, a transformative solution that will allow enterprises and managed service providers alike to seamlessly create and automate delivery of branch office networking services on-demand. As part of Juniper Networks Unite, an agile enterprise cloud architecture, the new solution suite helps companies accelerate deployment of real-time services and applications, including SD-WAN functionality,

across branch locations incorporating network automation, zero-touch provisioning and an open platform.

Juniper’s CloudEnabled Branch solution suite allows organizations to grow with business demands through the following products like Contrail Service Orchestration; NFX Series Network Services Platforms; third-party services; SD-WAN functionality with Contrail Service Orchestration and NFX using vSRX and SRX.

Bose announces Wireless QC noise cancelling headphones

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ose has announced the QuietComfort 35 around-ear headphones and the QuietControl 30 in-ear headphones, both shattering the limitations of existing wireless noise cancelling headphones with an entirely new experience for travelling, commuting, c r e a t i n g , studying, or relaxing.

The QC35 lets you tune out completely with the same remarkable

silence of Bose’s wired QuietComfort headphones. And the QC30 adds something new – a breakthrough feature that puts noise control in your hands, letting you adjust how much surrounding sound you block out or let in.

The headphones reproduce music with stunning clarity at any volume. The QC35 is available for Rs.29,363, the QC30 will be available for Rs.26,438.

www.varindia.com

July 2016

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VOICE-N-DATA

Eurotech launches Compact PoE Switches

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u r o t e c h Technologies has launched BestNet PoE Switches. These switches are designed to enhance network performance in a compact form-factor.

The BestNet PoE switches support 10/100Mbps fast Ethernet and are standard compliant with IEEE 802.3af. The BN-PoE-5008P-V2 offers 8 fast Ethernet PoE ports and BN-PoE-1005P offers 4 fast Ethernet PoE ports.

“With a very

compelling price-toperformance ratio for growing small and medium businesses, the

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BestNet PoE solution is ideal for entry-to-middle level applications, enabling users to deliver fast data speeds to devices on the network,” said Anuj Jain, Managing Director, Eurotech Technologies Pvt Ltd.

BlackBerry teams up with Emtek

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lackBerry has joined with PT Elang Mahkota Teknologi Tbk that will provide cross-platform BBM users with access to enriched content and services. This landmark partnership accelerates BlackBerry’s vision to advance BBM for the consumer market through a licensing agreement with the Emtek Group that enables the company to develop new BBM applications and services for Android, iOS and Windows Phones.

“Emtek’s impressive background and pedigree in entertainment,

content and technology makes them the perfect partner to maximize the potential of BlackBerry’s messaging platform while meeting our financial and operational goals. Our BBM users are passionate people that truly value BBM as the best way to share and connect with each other. We wanted to continue to offer our users even more with the most content-rich media and new services such as e-commerce, video, music and games,” said John Chen, Executive Chairman & CEO, BlackBerry.

NETGEAR launches EX2700 Range Extender

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he newlyl a u n c h e d NETGEAR Wi-Fi range extenders will help to keep mobile devices, media players and computers connected to Wi-Fi with a reliable connection and expanded coverage in every corner of the home.

Subhodeep Bhattacharya, Regional Director – India and SAARC, NETGEAR, said, “Range Extenders go a long way in extending and improving your network coverage so that your smartphones, tablets and computers stay online

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Idea’s “Internet For All” initiative to hasten Internet adoption

without interference from other appliances. And NETGEAR’s Essentials Edition Wi-Fi Range Extenders are the perfect home network solution to turn your ‘dead zones’ into ‘fun zones’ efficiently.”

www.varindia.com

dea Cellular has announced an “Internet For All” programme.

This programme empowers all the Idea prepaid consumers and retailers to give one month of free Internet access to Internet nonusers just by logging on to Idea Cellular website from their smartphones. They can gift free 100MB data for a month by entering the Idea mobile number of non-internet users.

Sashi Shankar, Chief Marketing Officer, Idea Cellular, said, “Internet adoption today is being shaped predominantly through the use of mobile telephony. Accelerating mobile internet adoption is a huge task and requires larger participation."

Ericsson Acquires Abentel

In a bid to beef up its comprehensive endto-end fiber services offering, Ericsson and Spain's Abentel, an Abengoa subsidiary has entered into an activities transfer agreement.

Under the agreement, the latter's assets, projects and employees will be transferred to Ericsson.

The acquisition of Abentel will bring together the competence, tools and process of both companies and will allow Ericsson to create a global hub for fiber services. "By acquiring Abentel's capabilities and coupling them with Ericsson's world-class service offering, Ericsson can deliver unmatched scalability for its customers' fiber projects," said Richard Hoepner, Head of Network RollOut and Customer Support, Ericsson.

DIGISOL rolls out 300Mbps Wireless Broadband Home Router

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IGISOL has introduced its 300Mbps Wireless Broadband Home Router with three antennae.

The DG-HR3300TA is IEEE802.11n wireless router which provides a better wireless signal for the network than previous-generation IEEE802.11g technology.

Upgrading the home network to IEEE802.11n wireless router provides an excellent solution for sharing an Internet resource and files such as video, music

and documents. DGHR3300TA uses intelligent antenna technology to transmit multiple streams of data which enables to receive wireless signals faster at home. It also works with the previous-generation IEEE802.11b/g wireless devices.

Elitecore brings enhanced features in Wi-Fi SMP

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t e r l i t e Technologies' Telecom software division – Elitecore has showcased advanced features in its Service Management Platform (SMP) modules, including Captive Portal, Analytics and Monetization Framework at Wireless Global Congress 2016, Liverpool.

These functionalities will help service providers to deploy customer-centric personalized services and accelerate time-to-market innovative plans.

Akshat Joshi, Vice-

President – Wi-Fi Business, Sterlite Tech – Elitecore, says, “Now is the era for personalization and customization. The launch of advanced features in SMP will bring critical differentiation in its solutions portfolio and will enable service providers to roll out nextgen digitized business offerings with tailored approach. This will ensure new revenue opportunities and transform the customer engagement and delivery.”

Linksys India launches Wireless Range Extenders

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inksys has launched its RE4100W N600 DualBand Wireless Range Extender in the Indian market.

The u p d a t e d version of the very popular RE3000W N300 Wireless Range Extender is also now available in India. The p o w e r f u l RE4100W from the Linksys portfolio helps eliminate dead spots in your home by extending Wi-Fi

coverage up to 7,500 sq. ft. Using the Cross-Band Technology, it maximizes the simultaneous use of both bands for high-speed data transfer and uninterrupted streaming and gaming.

Additional features like the Simultaneous Dual Band (2.4 + 5 GHZ) and a faster Ethernet port help deliver a stronger connection and also extend Wi-Fi range to connect an additional wired device.

FACE TO FACE

QNAP spreading the word on what NAS is Giving a picture of how NAS is doing in the country, Sanjay Biswal, Country Head, QNAP Systems, shares with VARINDIA about its channel strategy, with the help of which it is eyeing for a bigger market share in the country – According to Sanjay Biswal, Country Head, QNAP Systems, NAS (Networkattached Storage) is still a nascent concept in India. “India is still in the starting stage for adopting NAS. We want to educate our customers as to what NAS is and what it can do for them. We understand that data is very critical and people should know more about their storage products where their data is stored. We try to help customers who reel under the confusion of whether they should go for a SAN box that entails so much of investment and maintenance costs or a NAS box that can be remotely managed from one location,” he explains.

Nevertheless, NAS is slowly becoming popular in data center environments where IT Managers are taking to adopting NAS storage boxes. “NAS products are going to continue for another 15–20 years. NAS has features of both SAN and NAS unified storage features and this will add more value to the customers,” Sanjay says.

QNAP has been growing 16%–17% every year globally. In 2014, the company has shipped around 1,800-2,000 boxes; in 2015 the number went up to 3,000 boxes and this year it has already imported some 1,000 units in a period of just four months. “So there is a high possibility that we will close

nearly 6,000–7,000 boxes by the end of this year,” he says.

As an advantage over its competitors, QNAP has apparently got about 100+ SKUs and has a product to cater to every type of customer. “Adding to that, our products are very unique in terms of features, hardware and look. We have products for the home segment, SOHO, for enterprises to cater to their high-end computing storage needs, besides having products for virtualized environment like Ready VM storage that helps customers help integrate the VMs with our storage boxes,” asserts Sanjay.

As a marketing strategy, QNAP is keener towards focusing on online marketing. As a part of its channel strategy, QNAP has Iris

Computers as its ND and its role is confined to bringing products from Taiwan to India.

Its RDs whom QNAP has appointed across geographies in India get the products from the ND and further sell them to resellers, dealers and System Integrators. “We have around ten RDs, as of now. Our business size is growing, but we do not want to grow the number of RDs at this time. We are rather adding more resellers and SIs under RD,” cites Sanjay.

QNAP’s System Integrators cater to every vertical. Surveillance vertical is its big focus area. It also has hospitality, data centers as verticals and together with surveillance, these are its three focussed areas. “We educate our SI partners about our product features and how they can be integrated with the servers and so on,” he says.

Besides storage, QNAP also has its surveillance product line. Hero Motors, Amadeus, Honda Trading and Mira EXIM are some of the customers using its NVR (Network Video Recorder) boxes.

Interestingly, QNAP has a very considerable number of home users for these products. For this, it has already tied up with some home decor companies which help the company in selling its products.

ZyXEL Targeting Customers with Focused Partners Gopal Joshi, Vice President Sales, India & SAARC – ZyXEL gives out more details of where the company is heading and what is its focus with regards to channel expansion in the country ZyXEL is an established and a leading player in the Mid-market segment with products like UTM, Switching, Wireless, DSLAM, ADSL, VDSL GePon. In the field of Telco ZyXEL is serving all leading players like BSNL & MTNL and private telco players like Tata, Vodafone, Airtel etc. At the same time, it also serves regional players like Fastway, Deldsl, Kings BB etc. Wireless, DSLAM, Switches, GPON, ADSL, VDSL and Multi services products (MSAN) are few of its best selling products.

“Today’s world is very competitive be at customer side or partner side. All the customers are well aware, focused and updated about what actually they require.

We are working on a focused approach of targeting customer with the focused partners, for which we are arranging engagement and training programs for partners on ZY products and solutions,” says Gopal Joshi, Vice President Sales, India & SAARC at ZyXEL.

The company is currently focusing Government and Telco as verticals under large infrastructure projects, safe city and smart city projects.

The current focus is however to retain and grow in the Channel and SI market with a solution approach. The company has big plans for channel expansion. “That’s why we have appointed manpower in all major

locations like Hyderabad, Chandigarh, Mumbai, Lucknow, Kolkata, Jaipur, Patna, etc.,” cites Gopal.

In its first phase, ZyXEL has aligned the manpower and regional distributors. It has appointed approximately 12 new regional distributors in all major business locations and at the same time it is in the process to realign and retain existing ZY RDs. “We want to work as extended arm with the channel, be it a RD of a small reseller and for that we are following the traditional channel ecosystem i.e., Distributor - dealer – reseller. We understand that everyone is having their own strength in the market to serve the customer. Directly or via RDs, more than 2500 partners are associated with us and focus will be to increase up to 3500 by end of this year,” concludes Gopal.

ZyXEL is also focusing tier 2, 3, 4 & 5 cities under its Geo expansion plan via its partners.

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CHANNEL BUZZ

TP-LINK enhances its channel engagement with “Interface”

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P-LINK has concluded its 7-city event Interface for their valued partners. The key objectives of this event were to help partners gain insight about TP-LINK SOHO, SMB and ISP segment products, address various challenges they face and

maximize business opportunities.

With channel engagement at the core of TP-LINK's business strategy Interface 2016 event successfully reached out SIs, channel partners in over seven cities in phase one. This event provided a platform for partners to share their ideas, discuss strategies and explore new growth opportunities with TP-LINK. Demo sessions for products in Switches, Auranet and Pharos series given to partners, helped them understand how well TP-LINK products have been

designed to meet different market requirements and future businesses.

These hands-on products, Feet on Street model roadshow approach to intensify channel engagement and educate them were well appreciated by partners. During this event, TP-LINK unveiled its channel strategies and SMB schemes planned for partners in the Indian market.

TP-LINK SMB products are well accepted and appreciated by B2B customers across the globe.

Our products include switches, professional routers, ceiling mount access points, outdoor access points, desktop access points, antennas, IP cameras and print servers. SIs and partners who attended the event have shown acceptance to our range of products, with the extension of our reach to regional ISPs, we are sure that soon we will be having business coming from them.

WinMagic organizes multi-city road shows

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inMagic has conducted road shows across the cities of Delhi, Mumbai and Bengaluru to spread awareness about its newly launched product – SecureDoc CloudVM encryption solution. Over 50 customers took part in each region. These road shows consisted of product demos, hands-on training sessions and technology tracks to provide customers a comprehensive overview of the software.

Rahul Kumar, Country Manager & Director, WinMagic India, said, "The objective of these sessions was to educate our customers about increasing vulnerabilities in a cloud environment, and how they must approach security. The participants got some valuable insights about the best practices in security management. They gained from the experience of some of the most well-known companies in the country. Our team also provided them with a deeper understanding of how WinMagic's SecureDoc CloudVM can enable compliance and adherence to security regulations by protecting sensitive data residing in laptops, desktops,

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WD reinforces its commitment towards its channel in Jaipur

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estern Digital has concluded its recently held Jaipur Partner meet with the promise to enhance the company's network and facilitate better quality products and services to its customers throughout the region. The meet successfully enhanced the product knowledge and communicated the marketing strategies of Western Digital with all its dealers who attended this event in Jaipur.

Senior Sales Manager of Western Digital India Pankaj Nagpal and Marketing Manager, South Asia, Western Digital played hosts and represented the organization at the event. The event witnessed participation of more than 45 partners from the region.

Senior Sales Manager of Western Digital India Pankaj Nagpal presented the roadmap for WD Purple surveillance storage solution (8TB), highlighting how every WD drive has a purpose by giving the attendees a detailed session on the difference between WD Blue and Purple HDD.

Kaspersky Lab organizes Partner Pitstop Event

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servers and on removable media."

WinMagic has introduced the SecureDoc CloudVM encryption solution in India in April.

Addressing the growing concerns of protecting critical assets stored within virtual environments, SecureDoc CloudVM is an enterprise encryption solution that offers support for platforms running in public, private and hybrid cloud environments through application aware intelligent key management.

The application aware, intelligent key management capability embedded within SecureDoc CloudVM offers a single pane of glass view into where and how encryption is being deployed.

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He also emphasized on how Purple HDD has been designed to give optimum performance in surveillance environment compared to desktop HDDs. Rishi Prasad, Marketing Manager, South Asia, Western Digital, assured the partners of world-class products who will continue to receive the best after-sales service from the house of Western Digital. He also highlighted how WD Purple WD and AV-25 surveillance storage solution perfectly fit the security and surveillance needs of the digital Indian market as it has been designed to deliver performance, capacity and enhanced reliability.

aspersky Lab has successfully concluded its two-day Enterprise PartnerPitstop event on 9th &10th July, 2016 at Le Meridian, Bangalore with a focus to develop market in emerging geographies, for its rich and wide suite of Endpoint

Security for Virtualization, Security for Storage, Security Intelligence Services, Anti-APT, DDoS Protection and Security for Data Centers.

Altaf Halde, Managing Director, Kaspersky Lab, South Asia, said, “Kaspersky Lab has

and Non-Endpoint enterprise security solutions.

The Partner Pitstop was attended by over 20 partners. The key content of the programme focussed on technical overview of the latest offerings and services from Kaspersky Security Solutions for Enterprise which includes

always been in the forefront of detecting new threats across the globe. In our past experience, we have seen that with each passing threat, the complexity is increasing day by day. This makes it more important for us to be on our toes at all times and ensure that we continue to protect our users."

VAR SPECIAL

Sales Enablement Strategies to Drive Revenue A

sound implementation strategy leads to impeccable execution on the ground. While sales enablement is on the mind of seasoned sales leaders, many have doubts regarding the successful implementation of sales enablement strategies. Questions such as “How do we empower our sales reps?”, “How can we measure sales success?”, “What does sales enablement mean for us?”, “How do we communicate value with sales enablement?” etc. often crop up. The most critical question – “What sales enablement strategy should we adopt to drive revenue?” often remains partially answered. It is therefore imperative that enterprises understand and therefore implement robust strategies for seamless sales enablement. While each strategy has certain restrictions, they are proven to transform sales. In order to accelerate an enterprise’s profitability and implement an effective sales enablement process, it is vital to understand each of the sales enablement strategies listed below.

Whitespace Database: This is about increasing the size of the pie and providing access to untapped potential customer database. Sales enablement strategies have a high dependency on the right set of database and the impact that whitespace discovery can bring in towards revenue maximisation is undoubtedly immense. What it can eventually lead to higher sales force productivity, greater average sales price and of course higher incremental revenue output. The future of sales enablement will witness enterprises leveraging technology to generate white space database and address untapped white spaces for increasing sales conversion and delivering greater sales impact.

Marketing Automation: Digital marketing is a great and powerful tool for communicating messages to people. It is an interesting and an engaging means to connect to the overall process. With the right set of target database, marketing automation allows cooking suspects into becoming high propensity prospects. It allows initiating a dialogue as well as adding more character to the entire sales enablement methodology, by ensuring targeted as well as relevant campaign identification. Right from identifying the stakeholders, to evaluating the situation, to building a customised plan to finally putting it into action –marketing automation fuels the sales enablement process with quicker and optimal returns.

Sales Execution Methods: Certain sales enablement strategies require an extended team of sales force to achieve the desired results. That’s where implementation methodologies like feet-on-street or telesales come into play.

• Feet-on-Street (FOS): Also known as the traditional method of selling, this approach

Snehashish Bhattacharjee Global CEO & Co-Founder Denave deploys sales people on the ground to implement the sales plan. In a traditional sales environment, the sales representative is in total control of the communication with a potential customer – sharing all the benefits of the product and convincing the customer to make a purchase. A successful FOS strategy is dependent on profile fitment, effective deployment plan, territory mapping and coverage plan and a well thought out monitoring and reporting plan. Many industries depend on this methodology for revenue generation and it hugely complements the other prevalent strategies.

• Telesales: This strategy is implemented by enterprises who want to convert their traditional, feet-on-street sales representatives to consultative managers, using the medium of teleoperations.

Using the consultative approach, a sales representative assumes the role of a mentor, and gathers information from the prospect, weighs all options and chooses the most appropriate solution. Telesales also delivers benefits such as quick turnaround time, greater geographical reach, and optimum ROI, provided this strategy is aligned with the overall objective of the enterprise.

• Marketing Activations: These primarily are focused on activating sales and driving foot falls at the point of sales.Through BTL activities such as store promotions, road shows, visual merchandising, sampling activities, events etc, marketing activations are focused on driving inbound sales.

Considering the nature of the activity to drive on-the-spot sales, customer experience via instant gratification is of prime importance.

Training: Sales training is a vital component of sales enablement since one of

the prime objectives of sales enablement is to empower the sales force to perform their job better. As a powerful means of developing the sales force and sales managers, it builds critical skills and knowledge for long-term success. The objective of training is to impart a simple message, ensure its consistency, and track the impact. Training can be deployed through various methodologies - classroom training, remote training, on-the-job training, e-learning, self-running modules etc. – and each method equips the sales force to perform better. Well-thought-out training content and its effective implementation have the power to transform the sales force of an enterprise, as well as provide customers with a consistent and standardised experience across the organisation, across geographies, eventually creating opportunities for larger returns.

Technology: Given this day and age, the use of technology is part and parcel of business operations. Technology in fact has the power to drive the future of sales enablement.

Technology empowers sales enablement in multiple ways including sales force automation, workforce automation, customer relationship management, knowledge management and so on. It impacts revenue acceleration through sales process automation with GPS/ GPRS activation to impact realtime action on market information. Sales Force Automation enables successful sales by automating some of the common tasks within the sales processes, thus facilitating prioritisation of responsibilities, meeting of all sales opportunities, better forecasting and intelligence, higher accountability, easier collaboration and data sharing, and seamless access to information for all stakeholders at all times.Implementing technologies such as mobility, analytics, cloud, content-rich systems, etc. provides an explosion of data, transforms sales and enables buyers and sellers to engage in more productive ways.

Analytics: Data gathering is done by one and all. Prime importance needs to be given to extracting intelligence out of that data and applying that to make informed decisions.

Eventually sales enablement strategy relies heavily on the market behaviour. Sales enablement uses analytics to optimise the sales cycle, customise content, gauge the effectiveness of content usage and sales rep performances, measure customer engagement, amplify best practices, etc. Analytics has made rapid strides from predictive analytics to data modelling to big data management, and combined with smarter implementation, can bring tremendous benefits to an enterprise and its sales team.

By Snehashish Bhattacharjee Global CEO & Co-Founder Denave

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COVER STORY

The Myth: Is Cloud really Secured?

Indian businesses are gearing up to adopt a digital business strategy where they are seen shifting from legacy IT services to cloud-based services. There has been an ongoing debate among business customers of which cloud delivery model (private and public) to go for, given that each has its own implications, advantages and disadvantages. But beyond that it is the security implications of using either of the clouds that happen to confuse the user even more -

I

t will be an understatement to simply state that the Cloud has seen a remarkable growth in the last few years. If one follows the growth path of cloud in the country, the adoption of cloud services has seen a rise, irrespective of the type of industry and size of business. Given its huge potential for different industries, verticals such as retail, railways, manufacturing, banking, education and healthcare are increasingly seen switching to cloud services for optimized reach and performance, as well as for elasticity and scalability.

Talking about its used cases in Cloud, Srikanth Karnakota, Director – Server and Cloud Business, Microsoft India says that

large, as well as small and medium enterprises (SMEs) and even startups are now accessing advanced, enterprise IT via Microsoft Cloud solutions. “They are able to focus on their business priorities in a better way while Microsoft takes care of their ecosystem over cloud to build, test and run critical applications, and scale up infrastructure as and when needed.” He further says, “We have already seen tremendous momentum in adoption of our local cloud from across segments since our services went live from our Indian data centers. Our customers are focused on digital transformation and are choosing the local cloud for the flexibility (hybrid/ public cloud), security and innovation that is

Srikanth Karnakota Director – Server and Cloud Business, Microsoft India

Sai Pratyush Product Head, Managed Services, Enterprise Business – Tata Teleservices

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powered by our partner eco-system.”

Organizations today are adopting different cloud models to meet the increasing demands and to support their businesses effectively. In a private cloud scenario, the organization controls the physical servers and has access to it and the physical ownership of the infrastructure does create a sense of greater control. But in case of public cloud, the organization does not have control over the machines or access to them and it is also unlikely to ever touch one physically.

According to Gartner, public cloud services in India are expected to grow to 30.4% to reach $1.26 billion this year. A recent study by Zinnov estimates the total

Vikram K Director, Servers, Hewlett Packard Enterprise

Raghuram Krishnan Director for Partner/ Alliances, Hitachi Data Systems India

cloud market to grow at 45% CAGR to USD 14.8 Billion in 2020, while further stating that private cloud will increase to USD 7.47.6 Billion in 2020. According to the 2015 Economist Study conducted by Hitachi, about 70 percent of the organizations use private clouds for file storage, archive, big data repository, collaboration and productivity.

Srinivas Tadigadapa, Director – Intel South Asia points out that while for most small-to-medium businesses, public cloud is going to be the superior choice for the cost efficiency it offers, large companies are still likely to choose private clouds, particularly for private IT information. “Public cloud provides the best economies of scale, given that it is inexpensive to set-up as hardware, application and bandwidth costs are covered by the provider, and it follows a pay-per-usage model. The private cloud on the other hand is going to be in that mid- to low-single-digit growth,” he reiterates. He further continues, “Intel is specifically making investments in the cloud software ecosystem to accelerate

Andy Stevenson Head of Middle East and India, Managing Director for India, Fujitsu industry development of technology supporting Software Defined Infrastructure (SDI) stacks and standards. Intel’s ‘Cloud for All’ initiative intends to accelerate cloud adoption by making public, private and hybrid cloud solutions easier to deploy. In this way clouds of all sizes and types will benefit.”

Archana Sharma- Director, Xavient Information Systems also harps at the same fact that in the near future, start-ups are believed to go the public cloud way because of low capital expenditure and a low barrier to entry, and established large enterprises will go the private cloud way considering they already have physical hardware and expertise. “Gartner predicts that by 2020, a corporate 'no-cloud' policy will be as rare as a 'no-internet' policy is today. The public cloud is generally the most well-known and straightforward type of cloud computing, mostly because of its convenience and scalability, that’s the reason we witness a high usage in India. However, public cloud

Srinivas Tadigadapa Director – Intel South Asia does not come without security risks. For businesses concerned about where exactly their data is being secured, most large organizations equipped with dependable IT expertise are now opting for a private cloud.”

Murali Urs, Country Manager, Barracuda Networks, India however expects Public cloud adoption to continue to grow. “Due to data confidentiality concerns customers always preferred to have private data centers/ clouds until recently. With most of the commercial public cloud service providers setting up their data centers in India, data confidentiality is a much lesser concern and organizations are quickly opening up to this possibility,“ he says.

Similar are views of Tarun Wig, CoFounder, Innefu Labs who believes that public cloud has more takers. “In India, on a practical level small and medium enterprises seeking IT outsourcing services are increasingly turning to public cloud services as the public cloud

In a chat with Sridhar Pinnapureddy, Founder & CEO, CtrlS Datacenters Ltd., he shares with us his views on both the cloud models and the security implications associated with it -

Which Cloud model - Private or Public Cloud looks more promising and has more takers in the Indian market context?

Both Private as well as Public Cloud is being leveraged by the Indian businesses based on the complexity and business needs. Cloud offers the advantages of scalability, low TCO (Total cost of ownership), reduces capital expenditure, provides elasticity/scalability to suit the business needs while optimizing IT resources (both people and infrastructure) and lastly lowers software costs.

The public cloud services which are currently estimated at $1.2 trillion are likely to surpass $3 million by 2020.

What is the security implication associated with both public and private Cloud?

A private cloud is recommended when a regulatory compliance is mandated with a stringent service level agreement (SLA) and requires very tight controls. Both private as well as public cloud is equally secured; It is just that regulatory compliance and internal governance needs compel several organizations to adopt private cloud. However one may not be able to move a legacy application to cloud as the same may not be able to work in a virtualized environment. As far as security is concerned, most of the public cloud providers address the same by enforcing effective governance, risk and compliance processes, frequent audits, role based access, privacy policies, access controls, network security, security controls (physical infrastructure/facilities) etc. With above parameters address a public cloud is equally robust and equipped to address the business needs of enterprises.

What are the key considerations that should be kept in mind while choosing the right Cloud service provider?

The key considerations in selecting a cloud service provider would be agility (faster provisioning of workloads), rapid scalability/ elasticity (ability to scale on demand without delay), local pop (presence of cloud pop in the respective country/region to address regulatory/ compliance needs) and lastly TCO (Cost reduction). This apart, it is important to uncover the hidden billing costs, lock-in period (if any), Uptime SLAs etc.

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COVER STORY

Rajendra Bhandari Director - Systems Engineering, NetApp Marketing & Services Pvt. Ltd. India. is less expensive and more convenient than setting up a private one. But I would not even say that private Cloud is not picking up. Some organizations, especially larger ones, set up private cloud-like infrastructure in their own data centre to secure data. The Indian market is unique in that demand is consistently high for all types of cloud services.”

Says Andy Stevenson, Head of Middle East and India, Managing Director for India, Fujitsu, “While all three models share a certain degree of similarity and differences, it is the understanding of these aspects that helps an organisation in choosing the right cloud deployment model. A recent study by EY highlights that three out of four Indian companies prefer private cloud solutions over public cloud.”

However, more and more enterprises are seen moving towards private cloud, and subsequently hybrid cloud solution as it is not only cost effective but also offers an integrated solution featuring the benefits of both cloud and traditional IT delivery models. “We believe that enterprises exhibit a greater interest towards adopting private and hybrid cloud solutions as public cloud solution come with its own set of security concerns.

Moreover, with time it often becomes essential for an organization to go beyond public cloud and add private cloud to its portfolio,” observes Andy.

Hybrid IT is the new reality for organizations today, and one of the many reasons of its adoption is its combination of legacy IT along with public, private and managed cloud services. The proper Hybrid IT approach allows organizations to get the most from their existing IT while being ready to expand into new areas.

“Businesses are looking to capitalize on speed and agility that Cloud enables, but want the reliability and security of running business critical applications in their own datacenters.

Hybrid cloud is the optimum solution,

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Archana Sharma Director, Xavient Information Systems given their specific security and data issues, evolving regulatory environment, unique application and infrastructure requirements, and an overriding need for standardization, automation and virtualization. So it is not surprising that market trends clearly shows that a hybrid Cloud (which is a combination traditional IT and private Cloud) will dominate the market over the next five years,” supports Vikram K, Director, Servers, Hewlett Packard Enterprise.

Agrees Rajendra Bhandari, Director Systems Engineering, NetApp Marketing & Services Pvt. Ltd. India, “We see that organizations are moving their data to hybrid Cloud environments, which will help them retain control of their data, while exploiting the economic and management benefits of public and private Cloud environments.

With the hybrid Cloud model, organizations have the ability to choose between different costs and deployment models for backup

and archive, between on premise, hosted and public Cloud models. The hybrid Cloud is designed to maximize the responsiveness and efficiency of the infrastructure.”

Raghuram Krishnan, Director for Partner/ Alliances, Hitachi Data Systems India puts an analytical view to it and says that making the best use of the cloud can sometimes mean taking advantage of cloud options that have different cost and delivery model characteristics, which literally mean using a private cloud for some data and content and a public cloud for the rest. “For instance for data that is not accessed often,

Tarun Wig Co-Founder, Innefu Labs or is old but must be retained for regulatory purposes, inexpensive public cloud storage would make sense. For mission-critical and more frequently access data private cloud is a suggested approach.”

Cloud stands to offer many advantages but ultimately the adoption of the cloud computing solution should be decided considering the business needs of the organization and not the deployment model.

Organizations need to assess their business need, the risk involved, security needs and application requirements before adopting the cloud model. Cost however definitely comes into play when enterprises review their Cloud needs. “Given the rapid changes sweeping across the technology landscape, CIOs must constantly re-evaluate the unique mix of on-premises, private cloud and public cloud infrastructure to meet new business goals. Each deployment however has its own advantages and disadvantages. Before a company decides to move its processes, applications and data into the cloud, it has to first determine the hosting solution that will help them reap maximum rewards with minimum risks,” suggests Sai Pratyush – Product Head, Managed Services, Enterprise Business – Tata Teleservices.

The Security Considerations on the Cloud…

Security in the cloud, irrespective of the model is an essential necessity. There are a number of security risks associated with cloud; it is thus imperative for the organization to enforce robust security measures for control and security reasons before implementing a public or private cloud. Today, cloud security and control issues are becoming vitally essential, given the rapid pace of business data growth.

Cloud Security encompasses a wide range of considerations—from protecting hardware and platform technologies in the data center to enabling regulatory compliance and controlling cloud access through different endpoint devices. It also plays a major role for secured mobilization of data and content on

the Cloud. “For cloud computing to reach its potential, we have to address security issues holistically and collectively rather than in fragments and industry silos. Industry-wide security standards—and common frameworks that enable IT professionals to control and measure their cloud environments—will help ensure that cloud computing does not become an exception but a rule,” asserts Srinivas.

“Private clouds being single tenant solutions offer more control on the security policies as per the organization need. They can offer enhanced and more predictable service availability for users. However, in a public cloud deployment, elements of security are usually provided by a third party service provider. They deploy security measures like encryption, firewalls etc for all customers alike. Another aspect is Regulatory and public cloud may fulfill the regulatory requirements for most customers but not all,” cautions Pratyush.

Andy points out that while in the case of public cloud customers may have a choice in terms of data center location, the storage continues to remain opaque to end users which raise security and regulatory concerns.

Apart from that, enterprises using public cloud are also highly dependent on the vendor for the quality of services. According to him, hackers pose one of the biggest threats to public cloud. “However, in the private cloud, the data remains within a secure environment, and this gives more confidence to organizations.

The fact that access to private cloud is restricted to authorized personnel and administrator gives it an edge over public cloud.”

While supporting private cloud security over public cloud, Archana observes that public cloud is feared for multitenancy, bugs in hypervisors and leakages as everything is connected to internet. “Generally speaking, Private cloud is considered to be safer than public cloud in the sense that the control is secured to an extent. Everything can be addressed using a single tenant non shared hardware. Also, the skills, tools and processes are in place and implemented diligently.”

Under such a circumstance in a public cloud scenario, a mutual agreement between the vendor and client for regular cloud checks in order to enforce a secure environment is a mandate step. No wonder that most reputed public cloud service providers do have exhaustive security measures in place to ensure security of information and data.

“Cloud security providers do offer advanced encryption methods and latest regulations to achieve the highest level of security to ensure that data on clouds remain secure,” agrees Tarun.

As Srinivas suggests, the security of a private cloud is completely the responsibility of the owner. But the biggest concern in private cloud is mostly the lack of control

Murali Urs Country Manager, Barracuda Networks, India experienced by the IT professionals, which includes access controls and making sure access to corporate data and services is provided only to authorized users. Lack of visibility, lack of control over resources and lastly adequate firewalling are some of the other concerns associated with private cloud.

“The disadvantages with the private cloud are that you are on your own when defending attacks; you are subject to the whims of your local power grid and security is entirely your responsibility. Adopting a public cloud computing solution means being dependent

The main difference between private and public cloud infrastructures is that a private system is used only to house and distribute data for one single organization, whereas a public model is used to serve the requirements for multiple organizations.

on third party responsiveness to security needs,” says Pratyush.

Murali presents a hybrid scenario, where many companies are planning to migrate only some of their assets to the cloud and leverage the benefits while keeping some resources onsite as needed. “In this type of hybrid scenario, Technology Managers will be looking to deploy the same security in the cloud as is onpremises, and to be able to securely connect the on-premises and cloud components.

These companies may also need networking and segregation capabilities in the public cloud.” However drawing a comparative analysis between both the models, he says that from a purely security perspective, the tide is tilted in the favour of private clouds as customer need not be worried about shared resources or maintenance windows that they cannot control. But from the perspective operations cost control, public cloud gains a lot of traction and the security problems have been negotiated by vendors providing solutions specifically meant for public cloud.

“Over the past couple of years, the whole security aspect pertaining to cloud has changed.

Whether you are on the cloud or store data on-premise, there is always a minimal risk involved. However security issue has been addressed to a fairly large extent now. Cloud providers have the resources that ensure minimal security risk as against individual organizations that will have to invest additionally on resources or employees.

Nevertheless, there are a host of new laws requiring businesses to protect personal information of customers and assurances are given by the cloud provider to help protect that data,” opines Rajendra.

Despite this ongoing debate, and given that both the services have their pros and cons, the security of data is subject to the existence of up-to-date software upgrades, antivirus and security polices, secure log-in, encryption methodologies, enterprise grade intrusion prevention systems, and hardware based firewalls.

And so…

It’s been many years since Cloud started sweeping onto enterprise businesses globally, while in India it has been only a few years that Cloud actually has seen its adoption.

While for many it has been an experience worth trying, the same word is brought up now just as regularly as it did all those years ago: security. Security will likely remain one of the key concerns when a company decides to move its data to the cloud, but IT leaders understand now that the level of risk mostly relates to the behavior and culture of their employees. Ultimately, companies that don’t have strict policies in place and lack data access controls will struggle to keep their data secure in the cloud. n

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FACE TO FACE

Deskera driving the SME market with Partner support VARINDIA catches up with Shashank Dixit, CEO – Deskera to know more about the company’s business strategies and the vision that it has to ramp up the ‘Make in India’ mission

D

eskera is a leading cloud-based business software provider in South-East Asia. It focuses on configuring our products in such a way so as to meet the requirements of customers and industries of all sizes. The solutions are devised to cater to the burgeoning scale of customer base. From financials, inventory and customer service to payroll, recruitment and projects, Deskera’s Integrated Suite of cloud-based ERP, MRP, CRM, HRMS and PM takes the hassle out of the day-to-day business functions.

Within a span of 10 years, Deskera has spread its wings across Singapore (its headquarters), India, Malaysia, and Indonesia and is still expanding with its new market in Australia and New Zealand.

It has grown steadily in India with its sales operations based in Delhi, Mumbai, Ahmedabad, and Bangalore along with a development center in Pune. The company currently has more than 80,000 users across the globe and serves more than 3000 enterprises world-wide. “We have witnessed triple-digit growth year-on-year for the past three years and I am positive our success story will continue in the years to come,” says Shashank Dixit, CEO – Deskera.

The company started its operations from India, so it leaves little to wonder why every Deskera product bears the signature of being ‘Made in India’. It has a state-ofthe-art development center in Pune where innovative ideas continuously take shape, making Deskera a complete ‘Make in India’ product. In line with the government’s vision to boost the SME sector, Deskera also helps organizations run their business on an integrated cloud-based platform, thus enhancing productivity and moving one more step in the direction of the government’s ‘Make in India’ mission.

Deskera has identified small and medium enterprises as its potential market and have defined its business model accordingly.

“Our selling strategy helps us encapsulate a 360-degree customer outreach. Due to our contract with resellers, we are able to get significant sales coverage without incurring heavy costs, particularly in markets where we have limited presence. End customers secured through our resellers include organizations from various industry verticals including education, technology and insurance. Our strategy is to invest in these relationships to help accelerate market growth and customer outreach. Indirect sales contribute to a major portion of our

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and promotions which may include retail activities, websites, printed advertising and direct mail to promote Deskera Products,” he says.

Shashank Dixit CEO – Deskera company’s revenue,” explains Shashank.

Direct sales is driven by both offline and online marketing and sales initiatives. The offline model involves marketing events, roadshows and seminars. These marketing exercises are used to generate qualified leads based on which its sales team plan their course of action. The online model involves qualified lead generation through activities such as organic search engine optimization, ad-words, email campaigns and social media marketing. “In order to expand our present customer base, we are increasing our online and offline marketing efforts to promote brand awareness. We are also making efforts at growing both our direct sales teams and indirect sales model. Our marketing efforts also involve partnering with our resellers, using their marketing channels

In line with the government’s vision to boost the SME sector, Deskera also helps organizations run their business on an integrated cloud-based platform, thus enhancing productivity and moving one more step in the direction of the government’s ‘Make in India’ mission.

SMEs – The newest Opportunity These days there are increasing numbers of IT vendors focusing on the small enterprise segment, which has created the need for Deskera to develop a better understanding of the SME market and hence develop solutions that fit the needs of these enterprises. The fact remains that most of the SMEs have remained largely underserved in the past and the size of the segment renders it less subjected to the level of competitive intensity that exists in larger enterprises. This helps Deskera remain true to its commitment to the SMEs. “However, this has not been a lone journey,” cites Shashank. “Our partners and distributors have made equal contribution to our business and its growth. To be truly customer-driven, manufacturers need to adapt their businesses to meet the needs of the customer, which in today's marketplace means local service, local inventory and technical sales people. Our stakeholders fulfill this need for us.”

Deskera’s current emphasis on SME compliance is tailored to provide a onestop-shop for concerned authorities. “We want to ensure that SMEs can get their paper work in order and their business operations in place, leading to more financial opportunities for them like getting a loan. We have recently launched a plan in India that will help SMEs get finance from banks easily and at lower interest rates,” says Shashank.

And lastly…

Deskera is growing phenomenally and its future looks promising. Currently, 20% of its revenue comes from India. In the next three years the organization is expected to grow at a rate even healthier. “We want to reach out to every startup, SME and individual in every city and town of this country. According to an annual study by the Reserve Bank of India nearly 240,000 unlisted smalland mediumsized enterprises (SMEs) are helping transform India into the world's fastest-growing large economy in the past two years. We want to help them in their quest for automation and technology and hope to bring about a positive change in the industry,” concludes Shashank. n

EVENT

PHD Chamber with DeitY Organizes ‘Cyberix 2016 – Securing Digital India’ P

mentioned that this is a result of our preference as an individual and as a citizen of the country.

Mr. Kishore said that consumers have become very demanding as they prefer hyper relevance over personalisation.

He explained ‘Hyper Relevance’ which means that a person is ready to share all the information

HD Chamber in collaboration with DeitY (Department of Electronics and Information Technology, Govt. of India) has organized National Conference on Cyber Security ‘Cyberix 2016 – Securing Digital India’.

The Conference was designed with the aim to understand

the Changing facets of Cyber Threats and its impact on vital installations and businesses, deliberate on suggestions and recommendations to improve the current scenario and spur growth in the Cyber Security industry in India which has tremendous potential.

The Conference was inaugurated by the Guest of Honour Brig. M. U. Nair DACIDS, DIARA, Indian Army.

The special address was delivered

by Shri. R.K. Sudhanshu, Joint Secretary – Cyber Laws and E-Security, Department of Electronics and Information Technology (DeitY), Ministry of Communications and IT, Government of India.

Gopal Jiwarajka, President PHD Chamber in his welcome address said that although Internet increases communication, it can also increase the incidence of cyber threats which is evident in the fact that India ranks fifth in online payment hacking.

Atul Anand, Co-Chairman, Committee on Electronics and ICT, PHD Chamber in his theme address of the Conference said that with increasing number of online users, cyber security should also be updated so that there are minimum chances of cyber crime. He suggested that extensive usage of biometrics can help to reduce cyber crimes.

In his Special Address in the Inaugural Session, R.K Sudhanshu, Joint Secretary -

Cyber Laws and E- Security , Department of Electronics and IT (DeitY), Ministry of Communications and IT, Government of India said that the existing cyber laws have not been able to keep pace with cyber crimes reported in modern times and therefore require suitable amendments. He added that DeitY is already engaged with this detailing exercise and might make amendments in the prevailing Cyber Act so that with fresh amendments Cyber Security can be made robust and effective.

Dr. Claire Vishik, Security & Privacy Technology and Policy Director, Intel Corporation, United Kingdom (UK) during her address at the Inaugural session said that there are 50 billion connected devices around the world and it is important for the developer to know the intent of other developers, legacy integration etc. She added that in order to have a secure cyber space, there should be innovative threat models, extensible framework and most importantly updated technology professionals.

Addressing the conference as the Guest of Honour Brig.

M U Nair, DACIDS DIARA, Indian Army, felt that with new innovations that have taken place in Cyber and IT landscape, the sensitivities relating to data protection in the Indian Army, Air Force and Navy is becoming vulnerable and therefore, collective steps have to be taken

so that the cyber space stays totally full proof and infallible.

Vivek Seigell, Director, Committee on Electronics and ICT, PHD Chamber emphasised on two key points while discussing the role of the industry and the Govt of starting an early education of the potential threats of using technology especially to the school going children as also looking at developing technologies which can work on potential threats.

Plenary Session

The Plenary session was moderated by Vivek Seigell, Director Electronics and ICT Committee, PHD Chamber.

Eminent speakers included Saket Modi, CEO, Lucideus; Sunil Gujral, Chief Technology Officer and President, Quatrro Technologies; Ashish Kishore, Emerging and Growth Vertical India, Cisco Systems; Yiannis Giokas, Vice President R&D, PCCW Global; T D Virwani, CISO, Punjab National Bank and Dr. N.K Goyal, President, CMAI Yiannis Giokas, Vice President, PCCW Global elaborated on the need for Cyber Security professionals in India and around the world. Ashish Kishore from security division of Cisco Systems elaborated on the changing facets of Cyber threats. He said there are 50 million connected devices in India which would increase to 500 billion by 2030. He

to the service provider to serve us better anywhere anytime which gives opportunity to the hacker or attackers to make their moves.

T.D Virwani, CISO & AGM, Punjab National Bank spoke about the Indian banking industry and how it has evolved manifolds in past few years owing to technological innovations.

Saket Modi, CEO - Lucideus spoke about the issues faced by the Cyber security start-ups in India. He said earlier that cyber security was not on priority list for a CEO irrespective of the vertical, but with recent attacks it has become a top priority for the companies to secure their digital assets as all businesses are going digital to survive in this competitive market place.

Sunil Gujral, CTO and President, Quatrro Technologies said that the security measures being undertaken today is no different from what we used to do many years back but the speed at which things are happening has changed.

Vivek Seigell, Director, Electronics and ICT Committee - PHD Chamber concluded the proceeding by highlighting the fact that it is important to have a clear cut strategy for guarding against cyber threats for organisations and government for internal and external security which is backed by latest tools and techniques and a clear focus on the leakages which can take place in the system. n

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INDUSTRY WATCH

Digital India & Smart City initiatives fuelling Server market in India T

he server market in India is on a definite rise as more SMB enterprises are coming to the fore. Increased expenditure across industries such as Retail, BFSI, IT & ITeS, Telecommunications and government backed initiatives such as Digital India and Startup India have bolstered the demand for servers in India. With an increase in IT spending by the government as well as private organizations trying to refurbish their IT framework, India’s server market will grow at a significant pace in the years to come.

According to International Data Corporation (IDC), overall server market in India surged by 19.2 percent in CY 2015, with 157,061 units shipped in 2015 as against 131,695 units in CY 2014. Q4 2015 witnessed 32,853 server units shipped, down by 16.2 percent over the previous quarter.

However, with each of the previous two quarters observing a demand spike in the range of 39,000-51000 units, CY 2015 proved to be landmark year in terms of overall compute demand in India.

India Server Market

The server market in India is witnessing huge developments with some of the trending technologies like cloud, mobile and big data. These new technologies bring in the opportunities of new deployments and upgrades for the server vendors.

“The server market is undergoing massive changes, impacted by broader technology megatrends like cloud, mobile, and big data. New implementations and

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upgrade opportunities along with various government initiatives such as Smart Cities & Digital India projects are collectively driving the growth for the server market in India,” said Vikram K, Director, Servers, Hewlett Packard Enterprise.

The demand for servers is being

"While blade servers and micro servers are the major growth drivers, High Performance Computing is also on the rise. Moreover, x86 servers are effectively addressing the real time data transaction needs of organizations which is in turn significantly contributes to the growth of the server market. Currently, the server industry in India is also witnessing growth from start-ups especially from e-commerce players & service providers" Vikram K Director, Servers, Hewlett Packard Enterprise

observed from all the verticals, be it banking, education or healthcare.

Moreover, investments in upgradation of IT infrastructure are also expected from segments like Communications and media, retail and transportation. Digitization, paperless transactions and mobility are the drivers of server industry.

“Investments towards digitization, paperless transactions and mobility have propelled server demand across all major verticals including professional services, banking, education and healthcare.

Communications and media, retail and transportation verticals are expected to invest in their IT infrastructure upgrades in the coming quarters. With the demand for servers on the rise, the supply chain would step us being a distribution house are looking forward to cater to this,” reiterates Rajesh Goenka, Vice President, Sales and Marketing, Rashi Peripherals.

With Cloud, organizations are inclining towards virtualized set-ups like virtualized servers and hypervisor management platforms to lower the total cost of ownership.

“India’s economic drive and wide scale internet penetration has resulted in the data centre market in India experiencing steady growth. This environment, coupled with Government initiatives like Digital India is encouraging interest in Big Data and IoT, especially in the e-commerce space. As more businesses move to cloud, cloud service

IT infrastructure is the backbone of Digital India, and Smart City initiative. It’s good to see that Government is moving in the right direction, and understands that technology is a key enabler to achieving a truly digital India. The ‘Digital India’ initiative and the consequent technology adoption across the country have led to a significant boost in the domestic IT market.

The IT companies have realized the market potential and are turning towards the domestic market for growth and new business opportunities.

Mehul Doshi Country Head of Technology, Server, Storage CCD & Datacenter Solutions, Fujitsu India providers continue to expand their local data centres across the country. In addition, organizations are moving to virtualized set-ups, looking to virtualized servers and hypervisor management platforms to lower the total cost of ownership for application, desktop, cloud and server virtualization infrastructures. Server virtualization can boost IT efficiency and make data centres flexible and scalable,” explained Nilesh Goradia, Head Client Virtualization and Mobility India Subcontinent, Citrix Systems India

needs of organizations which is in turn significantly contributes to the growth of the server market. Currently, the server industry in India is also witnessing growth from start-ups especially from e-commerce players & service providers,” commented Vikram.

Gartner has predicted that x86 server virtualization market will reach $5.6 billion in 2016.

“The X86 server market is the biggest and has been growing phenomenally over the years. According to a recent study

by Gartner, the worldwide x86 server virtualization market is expected to reach $5.6 billion in 2016, an increase of 5.7% from 2015. While X86 is the clear choice for most of the organisations in the world, nonX86 servers have seen major year on year growth too, mostly due to the small size of the market,” stated Neeraj Bhatia, Director - Partner, Alliances & Commercial Sales, Red Hat. Though X86 servers are extremely doing well in the market but the non X86 servers are also witnessing growth.

Digital India & Smart City- A booster

It is true that Digital India and Smart City initiatives by Government will play a major role in boosting the overall IT industry. For both the initiatives a robust IT infrastructure is required which will in turn boost all the IT segments. All the IT companies are being optimistic about growth and new business opportunities with the announcement of the two government initiatives.

Both, blade servers and micro servers contribute majorly to the growth of server industry. At the same time High Performance Computing is also coming up as a major contributor in the growth factor.

“While blade servers and micro servers are the major growth drivers, High Performance Computing is also on the rise. Moreover, x86 servers are effectively addressing the real time data transaction

He continued further, “When it comes to surveillance, aviation industry is one such sector where we are heavily involved. We are at the forefront of building applications for airlines. We have been helping airlines reduce the cost, and improve safety and efficiency. We have successfully combined RFID technology with the safety vests.

With our solution in place, a personnel can walk in the plane and scan whether the safety vests are in the right place or not. This saves them hours of manpower as well as time. Fujitsu is actively working towards making the world a safer place.

Our product and services portfolio are uniquely positioned to tap into these opportunities. Similarly, in the West, we have implemented GateAnalysis. Through GateAnalysis we ensure the safety of age old parents who are living alone. With the ongoing Make in India and Digital India initiatives, it is the perfect opportunity for us to bring these solutions to India.”

To make the initiatives - Digital India and Smart Cities a success, government As more businesses move to cloud, cloud service providers continue to expand their local data centres across the country. In addition, organizations are moving to virtualized set-ups, looking to virtualized servers and hypervisor management platforms to lower the total cost of ownership for application, desktop, cloud and server virtualization infrastructures.

Server virtualization can boost IT efficiency and make data centres flexible and scalable.

Nilesh Goradia Head Client Virtualization and Mobility India Subcontinent, Citrix Systems India

X86 v/s non X86 servers

As per a report by IDC, the non x86 server market grew by 42 percent yearon-year in terms of unit shipments and 59 percent in terms of revenue in Q4 2015.

Bank expansions and increasing number of migrations to HANA (High Performance Analytical Appliance) primarily contributed to this bolstering growth. With the ongoing 4G roll-outs, Communications & Media vertical continued to be a prominent contributor to this growth.

Datacenter Solutions, Fujitsu India.

“Indeed it does, IT infrastructure is the backbone of Digital India, and Smart City initiative. It’s good to see that Government is moving in the right direction, and understands that technology is a key enabler to achieving a truly digital India. The ‘Digital India’ initiative and the consequent technology adoption across the country have led to a significant boost in the domestic IT market. The IT companies have realized the market potential and are turning towards the domestic market for growth and new business opportunities,” asserted Mehul Doshi, Country Head of Technology, Server, Storage CCD &

needs to deliver a good digital experience to its citizens. For that an ecosystem of IT enabled services which works together is required. For a company like Red Hat, this is a twofold opportunity with capturing data which can be used to take critical decisions and also securing the platform.

“In order for initiatives such as Digital India and Smart Cities to achieve their overall vision of digitally empowering the citizens of India, there is a need for an ecosystem of IT enabled services working together to deliver a Digital Experience.

The Government’s national policy on Information Technology states that one of its objectives is to adopt open standards

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INDUSTRY WATCH

Investments towards digitization, paperless transactions and mobility have propelled server demand across all major verticals including professional services, banking, education and healthcare.

Communications and media, retail and transportation verticals are expected to invest in their IT infrastructure upgrades in the coming quarters. With the demand for servers on the rise, the supply chain would step us being a distribution house are looking forward to cater to this.Rajesh Goenka Vice President, Sales and Marketing, Rashi Peripherals

and promote open source technologies. For us, the opportunity is twofold – allowing organizations to capture this data in a manner that it can be used to make critical decisions and securing the platform to build confidence in communities to use and benefit from the Digital Platforms,” said Bhatia.

“Red Hat has comprehensive offerings ranging from operating system, virtualization, cloud and middleware to software defined storage while lowering the TCO (total cost of ownership) provide necessary security and authenticity to such initiatives. We intend to leverage our established credibility government bodies and partner ecosystem to contribute to Indian economy & governance,” he added.

For new industries a strong IT infrastructure is required which creates a good demand for IT goods and services.

In this, Server is an important aspect of IT infrastructure and for that Rashi Peripherals has prepared its resources to take the server market to new heights.

“New industries require an increase in the IT infrastructure, this infrastructure that needs to be set up has some requirements, thus creating demand for IT goods and services. Servers play an integral role in this infrastructure, and Rashi has foreseen this and equipped its resources, like training the sales team with all integral information to take on the rising demand,” said Goenka.

Start-ups - An Opportunity

“Star-ups” is a new community which

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has come up in recent past. India has become one of the hubs of these start-ups.

This new community are the entrepreneurs of tomorrow. To make their business a success, this community needs a good IT infrastructure and new technologies. As they are at their early days to invest in infrastructure, so Fujitsu has a wide range of offerings to meet their demands.

“The start-up ecosystem in India is burgeoning, and we are steadily moving towards becoming one of the largest bases for start-ups in the world. Start-ups hold great promise but it’s very early days for them to try and establish their own data centres with server and storage. They should rather opt for cloud solutions that will facilitate their basic needs for file servers or web servers. At Fujitsu, we understand how integral the start-up ecosystem is to the Indian economy. A good option for them is to invest in Hyper converged solutions. We have a wide

up but they always want to make sure that their limited resource is also utilized in developing their offerings.

“The strong start up ecosystem fueled by latest and boundary less technology gives India a global advantage. Open source technologies themselves are an outcome of this trend forming a continuum of developing, learning and improving.

Startups today are looking to start small and drive very specific outcomes with the advantage that open source technology offers. While technology is at the core of the Startup momentum they also need to make sure they invest the limited resources they have in enhancing their offerings and as such Red Hat offers them open source technologies with enterprise grade support, certifications, ongoing upgrades & security giving them a quality IT Platform to build their offerings and focus on their core business,” concluded Bhatia.

In order for initiatives such as Digital India and Smart Cities to achieve their overall vision of digitally empowering the citizens of India, there is a need for an ecosystem of IT enabled services working together to deliver a Digital Experience.

Neeraj Bhatia Director - Partner, Alliances & Commercial Sales, Red Hat

range of offerings like Cluster in Box, VShape, VSAN, to name few, for start-up organizations wherein the customer gets a ready to use, tailor made solution. The advantage lies in eliminating the need for highly skilled IT staff to build and manage such infrastructure, on the customer’s part, thus reducing the time taken to deliver a project and lending them an edge over their competitors,” said Mehul.

The start-ups are in their initial days and they look for specific outcomes from the technologies they adopt. Though technology is the backbone of every start-

Finally…

The server market has grown by 19.2% in CY 2015 and is further expected to grow in CY 2016. Factors like increase in IT expenditure by Retail, BFSI, IT & ITeS, Telecommunications and government, private organizations trying to redefine their old IT framework, adoption of technologies like cloud, mobile and big data have fueled the growth of server market in India.

Other factors like Start-up ecosystem, Digital India and Smart Cities initiatives will further take the growth graph higher. n

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July 2016

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MARKET WATCH

InkTank Printer market getting competitive InkTank Printers have made its position among other printer technologies- Laserjet and Inkjet. InkTank technology is claimed to be very economical and eco-friendly but growing competition in this space has acted as a catalyst and enabled the vendors to meet the customer needs and innovate ground-breaking technologies.

VARINDIA brings before you the views of the three leading InkTank Printer vendors on business viability, eco-friendliness and warranty support of these printers.

Business Viability For an InkTank Printer vendor like Epson, competition is always benefitting. Competition benefits consumers as well as businesses also.

It helps businesses to work harder so as to meet consumer demands which in turn results into creation of innovative products. Consumer expectations are ever changing because of the ongoing technological advancements along with rapid adoption of IT. The consumer expectation lies in lower cost and higher efficiency.

“At Epson, we strongly believe that competition will not only benefits end consumers, but also businesses willing to work harder to satisfy consumer needs through innovative products. Over the years, we have introduced several breakthrough innovations that have benefited consumers tremendously and in the process have created a significant niche for ourselves in the marketplace. Constant technological advancements coupled with increased adoption of IT amongst consumers is ensuring that expectations of the consumers are ever changing. Key to these expectations are lower costs and higher efficiency. The consumer is no longer willing to accept what is thrown at them by manufacturers. Keeping in line with our tagline, ‘Exceed your vision’, we have constantly introduced products with superior technology with innovative features to meet the diverse requirements of today’s consumers. All our product are built with compact, energysaving, and high-precision technologies that have given us a distinct edge over our competitors,” said Siva Kumar, Deputy General Manager IJP, Sales & Marketing, Epson India.

The business viability is basically dependent upon the innovative products and services that are being brought in by the brands.

Consumers always look up to value for their money. Along with it they are also conscious about acquisition cost, running cost and different features like cloud printing, Wi-Fi, smart device connectivity etc.

“Like all product categories, there exists a healthy competition in the printer category as well. Consumers are demanding more value for their money. While acquisition cost of the printer and running cost matters, consumers are now demanding more value added features like Wi-Fi and cloud printing, printer design and smart device connectivity.

Canon offers a wide range of printers across various categories and lead in innovations like integrated ink-tank, cloud connectivity and attractive design. Business vitality depends on how brands bring in innovative products and services to consumers. Canon leads on this front,” elaborated C.Sukumaran, Assistant Director, Consumer System Products Division, Canon India.

HP Inc. is confident that it can serve the consumers with the best printer products in this InkTank category. The company always keeps the consumer demands at the forefront. The InkTank printers are generally meeting the demands of jobber space making its way to SMBs. “HP Inc. will not do any business that is not viable for doing that business. It is true that the Ink Tank market has grown very fast in India. We have launched GT Series a couple of months back to address the Ink Tank market which is growing. We are confident that we can offer the best products within this category of technology to

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Siva Kumar Deputy General Manager IJP, Sales & Marketing, Epson India

our customers. HP Inc. first considers the customer demands because every customer is using a different kind of a printer depending on their needs. This kind of printers is going into the jobbers space and now it has inroads into SMBs. If price is considered, it is naturally competitive benchmarking that everybody does. It has to make sense for the customers and also it should be viable for us to do business,” explained Parikshet Singh Tomar, Country Category Leader, HP Inc. India.

Ink Tank- An environment friendly technology

Any technological innovation has its effects on environment which may become damaging for mankind and also the environment.

So keeping environment and social sustainability in view, Canon endeavours to make its products environment and people friendly.

“In keeping with its philosophy of kyosei, Canon pursues environmental and social sustainability. Canon understands that society requires to urgently address environmental issues such as global climate change, resource utilization of end-of-life products, and proactive prevention of pollution due to disposal of these products in order to support a sustainable society. In this context, Canon strives to make products including G Series printer that are environmentand people-friendly throughout the entire product lifecycle,” said Sukumaran.

In a developing country like India electricity is still a concern for

its citizen, so keeping in mind the constraints in power in states like UP, Bihar etc., HP Inc. has designed its complete InkTank printer portfolio in a very energy efficient way.

“The ink technology by design will be very low on electricity consumption because it does not have the fuser inside which needs to be heated up while it works. In states like UP, Bihar electricity is a concern but these printers run on USP. So Ink technology is energy efficient,” asserted Parikshet.

With an aim to secure a better future for all of us, Epson is committed to produce products better for environment. Epson’s InkTank printers are energy efficient, emits less heat and delivers better print yield.

“Our Global Environmental Positioning Statement ‘"Better Products for a Better Future" encapsulates Epson's strong commitment to making products that are better for the environment, to help ensure a better future for us all. We will communicate this commitment as opportunities present themselves in the course of our business activities”. Our Printers are smaller and lighter (Improves transport efficiency with smaller products and packaging), consumes less power (approximately 12 watts and delivers same kind output compared to a Mono laser printer which consumes approximately 200 watts of power) & emits of heat (Unlike the Thermal Inkjet printers, Micro Piezotechnology do not use heat for printing). Our Ink Tank Printers also delivers a high print yield of 4000 prints* in black (70ml Black Ink) and 6500 prints* in color (composite yield with 70ml Inks of each color - CMY), thus reducing the frequency of replacing the Inks,” stated Kumar.

C.Sukumaran Assistant Director, Consumer System Products Division, Canon India

Warranty Support

Warranty support is a major issue with the products. HP Inc. has a standard warranty policy. The company also has a robust support service network for its consumers. It is like a commitment from the company to serve its customers whenever they are in need.

“We have a standard warranty terms across our portfolio. Some have 1 year of warranty and some comes with 3 years of warranty. It all depends on the kind of customer, like if it’s an Enterprise customer they

Parikshet Singh Tomar Country Category Leader, HP Inc. India

expect a minimum of 3 years of warranty. Generally, for consumers and SMBs it is a 1 year warranty. GT series has 1 year of on-site warranty. From the support standpoint, HP Inc. has a strong support infrastructure in the country for our PC and Printers. That is one of our core strength. It is also our promise to the customer that whenever they need support the company will stand beside the customer,” said Parikshet.

Epson aims to offer value and freedom from worries over maintenance to its customers. The company has different warranty offerings for different printers and also offers on-site warranty for consumer convenience.

“We aim to provide maximum value to the customers from the printer and the freedom from worries over its maintenance. Our customers can enjoy warranty of 1 year* or 30,000 prints*, whichever is earlier (for 4 colour L Series printers) & 1 year* or 50,000 prints* whichever is earlier (for M series printers). In addition to this, we provide onsite warranty*for the customers convenience. (*Conditions Apply / Under standard test conditions),” commented Kumar.

Similarly, Canon also offers on-site warranty for its PIXMA G Series Printers. The company on the other hand also provides free onsite installation support with a wide service support network.

“Canon PIXMA G Series is covered under 1 year on-site warranty or 15000 prints. We provide free on-site installation support to our consumers and our service network is available in over 4000 towns across India,” added C.Sukumaran.

To Conclude…

The three major players of InkTank technology, Epson, HP Inc. and Canon while offering their innovative products to the customers have always focused on the customer demands, energy efficiency, environment and people friendly. For the vendors it is the customers, their needs and above all technology which is conducive to environment is the priority. The vendors consider competition as benefitting as it encourages them to innovate better technologies to offer to its customers. n

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FACE TO FACE

Live and On-Demand Streaming picking up in India amidst Challenges Rishi Varma, Product Manager, Media - Akamai Technologies Inc. in a chat tells VARINDIA of how live streaming is picking up in the country and about its partnership with Hotstar that has led to the surge in viewership In its partnership with Hotstar, what will be the role of Akamai and how do you plan to scale this partnership in near future?

Since its launch in February 2015, Hotstar has seen a remarkable growth in the number of subscribers for live sporting events. Akamai’s role has always been to help Hotstar scale from its launch by enabling it to accommodate as well as tackle the surge in viewership.

Akamai’s Media Delivery solutions enables our customers to provide uninterrupted, quality experience over a range of device types by adapting to the user’s available bandwidth in real time. Its vast network with more than 216,000 servers in over 120 countries helps it to dynamically manage the load of large audiences.

As Hotstar continues to develop and bring to market world class events, including movie premieres and live sports such as the Indian Premier League and the upcoming 2016 Summer Olympics in Rio, the two companies are working together to introduce new features and innovations on the video streaming front.

One of the obstacles faced by OTT providers in ensuring security while accessing the content as it is potentially vulnerable to issues like piracy. Akamai works with OTT providers across the globe in implementing a number of security measures ranging from encryption to geo blocking etc., to protect proprietary and licensed content.

Live streaming has its own challenges. How would Akamai help to mitigate those infrastructural and security limitations?

Live streaming has its own unique challenges such as quality of service (QoS), lag in video, adapting to different devices used by the audience and scaling to reach the massive growth in the audience, among others. India is often compared to other western countries by executives weighting sites for expansion in the country, but the reality of the situation is that in terms of infrastructure, India is a large and diverse country and some sections are far more developed than others, so major destinations need to be considered separately from remote areas. In light of this, it would be unfair to see all the challenges from the same lens. Each issue needs to be addressed in isolation. One such issue is that of network connectivity.

Akamai’s content delivery solutions

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ensure fast, reliable and secure means for content providers to offer their services.

These solutions help customers adapt to the intermittent changes in local bandwidth and accelerate content delivery as well as generate comprehensive analytics to measure the quality of service (QoS) and audience behaviour in real time.

Do you also have any tools to regulate the traffic?

It’s all delivered on the Akamai’s Intelligent Platform. This platform is spread over 216,000 servers in more than 1,500 networks in 120 countries and allows Akamai to securely accelerate and distribute content to audiences despite the complexity or the volume of these interactions. At the core of Akamai’s platform is an Intelligent software that helps companies overcome unreliable networks, congestion, inefficient protocols and malicious attacks.

Akamai’s software continually maps the Internet to create a comprehensive knowledge of network conditions, provide instant devicelevel detection and optimization, and identify, absorb, and block security threats. Using Media analytics, our experts have real time visibility of the health of the video streams and the network conditions and are capable of tackling any issue that might arise.

How far has live streaming been popular in India? What are the main infrastructural issues faced in the country?

The popularity of the OTT platform, both live and On Demand streaming is growing steadily in India. Part of its popularity can

be attributed to the consumption of sports content. Sports has always been big in India and now with the increasing usage of mobile Internet and presence of OTT platforms that give the viewers the flexibility to watch live content anytime, anywhere, digital media is becoming the go-to medium for viewing it.

With our partnership with Hotstar, we saw a peak traffic of 1.3 Tbps during 2016 ICC World Twenty20 tournament which is double the traffic we saw last year.

Viewers are often frustrated due to poor connectivity as it impacts the quality of content delivered. Unreliable connectivity also makes it difficult to deliver consistent network experience to different kinds of devices used by the viewers especially during live streaming. Today’s user is more tech savvy and informed and has little to zero tolerance for connectivity issues which hamper his/her viewing experience.

How do you ensure last mile access of your solutions to your customers?

Last mile connectivity is one of our key focus areas for quality improvement. We have both items on the roadmap and existing products like Octoshape leverages client side technology specifically tuned to address this challenge. For example, our Predictive Content Delivery (PCD) solutions allows for caching of videos onto the end-user device based on his/her preferences and viewing behaviour, which can then be watched offline.

In addition, downloads can be scheduled based on non-peak hours reducing the load on the network’s infrastructure. n

ISODA CORNER

“Dell-EMC merger is a game-changer for partners”

Neel Shah, Chairman, Insight Business Machines, shares his perspective on how the Dell-EMC merger will pan out for partners Dell’s acquisition of EMC has created a new entity Dell Technologies which offers customers an end-to-end portfolio spanning all key compute, networking and storage segments— both legacy and emerging—to address technology driven disruption.

For partners, the merger is definitely a game-changer. Today Dell-EMC is the only IT vendor that has a complete portfolio from PC to data center t o networking to storage. The probability of winning an enterprise bid increases with end-to-end portfolio from a single vendor.

We expect the final integration to take a few more months, however this has not affected our business as the communication about the progress of the integration process has been very good and confidence boosting.

"LinkedIn and Naukri.com fulfill 40 percent of our talent requirement"

Amarnath Shetty, Director, LDS Infotech shares his company’s best practices for recruiting smart talent We consider talent sourcing as the most critical part of the overall talent acquisition procedure. While for many companies recruitment agencies are still the mainstay for talent acquisition, we have been focused on other means for talent sourcing.

We recruit nearly 40-50 employees every year, which is managed by an in-house recruitment team of two personnel. While 30 percent of our recruitment is fulfilled by placement agencies, rest is accomplished through job portals, social media and employee referrals. We fulfill almost 40 percent of our talent acquisition through LinkedIn and Naukri.com. These platforms offer packages that offer job listings at very costeffective rates starting from Rs 1,800 per month.

We have developed an efficient process to ensure we hire the right candidate.

President’s Note

Thank you!

Dear Members, This is the last edition where I am addressing you as the President. I thank you all for entrusting me with this responsibility.

I took this position with many aspirations and ideas. Although not all could be executed, there are some tangible achievements to share. We have revamped ISODA website with new aesthetics and updated details about our members’ strengths and expertise, with the objective to increase collaboration among us. We created an effective relationship management interface between the Management Committee (MC) and partner companies by appointing a Relationship Manager. Further, our annual Tech Summit 2016, held in Langkawi, was a huge hit. Combined turnover of our members is roughly Rs 7,000 crore. Imagine our strength when we stand together, be it revenues, skills, resources and geographical coverage. To utilize this value and create strong representation with the government and other external entities, we need to have stronger partnerships and collaboration.

I would like to bid adieu by thanking each one of you for allowing me to serve you. I wish the incoming MC all the best and wish them to take ISODA to greater heights.

CASE STUDY Future-proofing IT for business growth

A leading non-banking finance corporation, having presence in 20 states and more than 1,100 locations in India, was facing the challenge to meet their business growth expectations. Their existing IT infrastructure was more than five years old and was unable tosupport the company's business growth and vision.

Challenges The finance company was saddled with non-scalable IT infrastructure. The application performance was so slow that it resulted in delays in processing loans within the stipulated time frame of 48 hours, following the receipt of loan applications. To top it, the customer didn’t have any Business Continuity Plan (BCP), Data Recovery (DR) process and ERP back-up, resulting in loss of business-critical data in case of systems failure. Further, sales reports were not spooled on time leading to delays in decisionmaking.

All these resulted in a huge wastage of resource, time and money, thus impeding the growth of the company.

The solution Chennai-based Futurenet Technologies was identified as preferred solution partner due to its consultative approach in providing critical IT infrastructure. Using its Level-7 process and IT consultants, Futurenet conducted a comprehensive gap analyses of the performance, availability, security and scalability of the IT infrastructure. The elaborate audit helped identify the need for a revamped IT infrastructure in keeping with the future business growth envisioned by the customer.

In a turnkey project divided into two phases, Futurenet implementedHitachi’s all-SSD memory replication system, which delivers 10times faster performance compared to HDD-based system. The entire database was tuned for reduced memory usage, along with indexing and splitting of temporary database. In addition, the entire infrastructure was virtualized using VMware tool. Futurenet also implemented BCP and DR solutions to enable full-recovery of critical data within four hours, with zero data loss.

In the second phase, Futurenet re-developed business applications and split into three instances with improved performance using Citrix load balancer. The implementation of application firewall and load balancing ensured data security and 24x7 availability of IT infrastructure.

“The user experience improved with 24x7 uptime. Successful implementation of load balancingand proactive maintenance features drastically reduced the manpower required to manage theinfrastructure. In addition,implementation of storage areanetwork (SAN) with virtualizationresulted in better application anddatabase performance,” highlighted K Tamizhmani, Vice President, SalesJuly & Marketing, www.varindia.com 2016 45 Futurenet Technologies.

DIGISOL aims for leadership position in Surveillance Industry In a chat with VARINDIA, V. Venkatesh Kamath, Business Head – Surveillance, Smartlink Network Systems Ltd, revealed the recent trends of surveillance industry, strategy of the company and opportunities for the channels With a growing rate of 30%–35% CAGR and industries like banking, healthcare, education, etc boosting the video surveillance market in India, India is among the early adopters of new technologies. India has now become one of the fastest-moving markets when it comes to adaptation of new technologies and with these IP surveillance is gaining momentum among various segments.

“India as a market is filled with great opportunities. This industry is growing at the rate of 30%–35% CAGR. Government, education, healthcare, home are the market movers compared to the rest of the industry vertical. India is quick now in adopting new technologies – IP surveillance is one such product solution today that are well accepted in various segments, but we have a long way to go. The demand from different market segments is increasing towards IP surveillance – such as banking, healthcare, large government infrastructure and also various government initiatives like Digital India and Smart City.

This will fuel the growth and technology adoptions,” said Venkatesh Kamath, Business Head – Surveillance, Smartlink Network Systems Ltd. Moreover, government initiatives like Smart City will act as a catalyst to boost the surveillance market.

“Smart city will raise the bar for surveillance market to address the security concerns.

Governments have already identified 98 cities in which 20 cities are already funded by the Central Government. This will boost, directly or indirectly, the surveillance market,” added Kamath.

Trends Though it is true that IP surveillance technology is being widely accepted, but still it will take some more time to grab the complete market due to AHD technology solution.

“Market is shifting to AHD technology from traditional Analog CCTV cameras which

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Strategy

V. Venkatesh Kamath Business Head – Surveillance, Smartlink Network Systems Ltd is almost 60% of the total surveillance market.

IP surveillance is growing rapidly which is much faster than the past few years. Demand has increased since 2008, particularly post terrorist strike in Mumbai, Government has taken a number of initiatives through various promotions under its different departments to implement IP cameras – campuses, public places, transport, healthcare, etc. awareness has grown among various SME and SMB segments. Overall, the demand is steady due to affordability as prices have come down in the last few years. Like any other technology, IP surveillance will also take some time to get full coverage due to cost difference and current available alternative AHD technology solution. I think during the next 5–6 years we will see total transformation from Analog / AHD to IP Surveillance. Many other factors such as Storage, Server cost, bandwidth are making these solutions today more expensive compared to the traditional solutions,” continued Kamath.

For the company, meeting customer’s requirements through products and solutions is of prime importance and for that the brand will invest in the development of its products.

“Product offerings and solutions are defined by customer’s requirements and we have these capabilities to address market requirements.

As a growing brand, we will invest more in product development to meet the different vertical requirements. Our aim is to take a leadership position and become one of the top three Indian brands in the surveillance product market,” stated Kamath.

DIGISOL is focussed about its target verticals and at the same time it has a wide array of offerings to cater to different markets.

“DIGISOL as a brand will target government, education and SMB market is our primary focus and it is the large and sizable business opportunity for us. We have different variants in AHD and IP surveillance offerings to cater to the market. Smart Home solution is one more area in which we would be keen to grow with our strong presence in networking products line as a brand, products such as WLL, POE switching, etc,” asserted Kamath.

Channels For partners, it will be a huge opportunity to align with DIGISOL as it offers various products and a timely service support for products.

“We are a growing brand with vision.

Market is wide open. It will be a great opportunity to partner with the DIGISOL brand and also to get access to our various product offerings under one roof. We have a proven after-sales support, offering prompt repairs and service for the products. We have dedicated sales and technical consultants to provide support to partners,” concluded Kamath. n

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Red Hat Committed to the Open Source movement

n the fast-growing computing world, Open source solutions have gained traction when compared to closed source.

The research firm Gartner in its survey report has predicted that India’s software market may witness a growth of 12.8% to reach $5.3 billion in 2016 and one of the major drivers of the growth will be increasing adoption of open source software. The research also said that by 2017, almost 90% of Indian IT organizations will have open source software (OSS) embedded in their mission critical platforms. Another research firm, IDC said that for greater flexibility and cost reduction, SMBs are looking at customized solutions based on open source platform which will further drive the adoption of open source platform.

Businesses today look for both efficiency and agile innovation. In order to bring a balance, Enterprise IT organizations are using cloud technologies and other IT innovations to reduce costs, improve operational flexibility and gain competitive advantage. The open source platform company, Red Hat empowers Enterprises to address business challenges with its Open Source technologies.

Red Hat is purely centered around opensource innovations, connecting to open-source communities and taking those innovations that come from those communities to the customers to drive a safe, secured and scalable infrastructure. The role that Red Hat originally plays around the world to the opensource communities is that of a leader, coach or mentor. It makes sure that it engages with

them and identifies the projects that facilitate the growth of open source.

Talking about a few of its products, Red Hat’s Enterprise Linux enables the user with the tools that are needed to modernize infrastructure, boost efficiency through standardization and virtualization, and ultimately prepare the data center for an open, hybrid cloud IT architecture.

Another of its product is the Red Hat JBoss Middleware that is a portfolio of enterpriseclass application and integration middleware software products. Modular architecture and community innovation in Red Hat JBoss Middleware lets the user incorporate new technologies like big data, cloud computing and deliver applications to market quickly and effectively.

Partners Leveraging Red Hat Solutions Rajiv Gupta, Director, Sara Infoway ITES India Pvt. Ltd. “Red Hat Linux is the operating system that most of the people know about it. Second is Red Hat Virtualization (RHEV), which is a very good product to sell and to be used by the customers. JBoss is a Middleware, which is another very established product. Red Hat also offers a lot of cloud products, it has got storage virtualization, open stack etc. in its portfolio. It gives a lot of ease to the customers to operate between different models.

The best part has been the support model, right from pre-sales to post-sales; the support model has been very good. From delivery and post sales point of view, customers are the first priority for Red Hat.”

Rishabh Jain, Business Development Manager, Integra Micro Services “Integra is the National Distributor for Red Hat in India.

Our relationship goes back to mid 90s when Red Hat was not really present in India.

Integra as a brand has been synonymous with Unix since its inception and that is why we have begun building a lot of products on the Unix platform. That is when we started interacting with Red Hat in Ireland and we are promoting the company in India by importing Red Hat products and services. A majority of our top lines comes from Red Hat today.

In terms of bottom line, you make money on your transactions with your partners or end customers. These are fairly structured; you do get additional benefits when you add new partner, when they transact for you. It is a combination of both the daily transactions and the incentive wise programs that we run for our partners.”

Varad Gupta, CTO and Founder, Keen & Able Computers Pvt. Ltd. “It’s been an honour and a privilege to have partnered with Red Hat over all these years.

Along with Red Hat we have increased our portfolio of services and products that we offer to our customers. Now it’s an amazing array of products and services that we offer in the open source domain which include traditional platform subscriptions and services on Red Hat Enterprise Linux platform along with the entire JBoss Middleware portfolio, be it fuse, EAP, Datagrid, Data Virtualization, BPM or BMS. Red Hat does really have an amazing array of products. Now the future looks really exciting with open shift, open stack etc.

Red Hat has 100% commitment to the open source movement. Apart from that Red Hat has learnt and taught how to monetize the open source movement. The company has been at the forefront trying to convince people and today they have successfully converted people to open source. It has convinced people of its business model by building a robust business across the world and growing at an amazing pace year on year.

It’s been a long journey with Red Hat in the subscription reselling, services and training space. For almost 11-12 years now that we both have come in contact and since then we have not looked back. We basically are a company that believes that open source software is the only way for software and life in general is all about sharing, collaboration, choice, communities and that is why as an organization we have always stuck to only open source software.”

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VAR CORPORATE

Lenovo hosts ‘One Day Lenovo Technology Symposium’ across six cities

Over 200 partner organizations and 400+ participants were trained on the Lenovo Nutanix offering Lenovo, the world’s leading PC and Enterprise OEM has recently hosted a ‘One Day Lenovo Technology Symposium’ across six cities as part of its on-going Channel Partner engagement.

Constantly following ways of engaging with Partners in its journey towards becoming the only end-to-end enterprise solutions provider, Lenovo’s objective was to educate its Partners on the growing portfolio specific to the server market and product transitions in the PC space. The event saw participation from 201 Partner organizations and covered the following regions across the country • • • • • •

Mumbai Delhi Bangalore Pune Hyderabad Chennai Participants attending the event were also privy to -

• Lenovo and the DCG story

• DCG Offerings, Solutions and Services • Lenovo "Think Brand" PC Offerings, transition updates, product accessories and services To provide a backgrounder on the DCG development, Lenovo has recently re-branded its Enterprise Business Group into Data Center Group (DCG). This is

in line with Lenovo aligning its growth and global vision of becoming a market leader. The DCG has been built as a very dedicated team with a full time focus on the area of data center, with more emphasis given to innovation and making supply chain a competitive advantage in the marketplace. The end-to-end solution provider has also intensified its focus on the $87 billion data center technology market by having unveiled an expanded arsenal of IT solutions, including next-gen software defined storage, enterprise networking offerings and capabilities, the latest highperformance servers and an enhanced suite of hyperconverged appliances. These new offerings are the latest demonstration of Lenovo’s ability to leverage partnerships with industry leaders, as well as leadingedge start-up firms to orchestrate delivery of best-of-breed solutions, free of legacy technologies and investment burdens.

The Partners at the event also got to see and understand how Lenovo’s breakthrough next-generation data center solutions can change the way people to business. It also included interactive quiz sessions. n

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ThinkPad X1 Tablet ThinkPad X1 is a tablet, but it is much more than an average 2-in-1 hybrid. The unique modular design helps the X1 Tablet to turn into anything from a portable entertainment center, to a creativity device, or a productivity laptop.

The 12-inch X1 Tablet is perfect for on-the-go, weighing less than 700g/1.5 lbs. It delivers a powerful PC experience with an Intel Core processor, up to Windows 10 Pro OS, optional 4G LTE-A mobile broadband, and up to 10 hours of battery life. Whether for work or leisure, the high resolution 2K (2160 x 1440) display features widescreen IPS technology and an integrated, adjustable kickstand for viewing from any angle. With the integrated speakers and Dolby surround sound technology, the X1 Tablet is perfect for watching videos.

The stylus pen can be used for sketching, annotating documents, or taking notes. Adding to it is Lenovo's exclusive WRITEit technology, with which the user can enter handwriting into any input field across hundreds of apps, and it automatically suggests and corrects the writing.

The X1 Tablet features the detachable keyboard with the legendary ThinkPad design. The built-in TrackPoint and trackpad replicates the feel of the keyboard that's been perfected over more than 20 years. The new keyboard is just 5.2 mm/ 0.2 inches thin and it works seamlessly with modules snapped into place. However the best feature is that the typing angle can be adjusted for greater comfort, accuracy and speed.

With the optional Productivity Module, the user enjoys extra ports — it increases the number of USB 3.0 ports to 3 and adds a full-sized HDMI port, as well as an OneLink+ port for docking. The module also includes an integrated Pico projector that can create a 60-inch projection from about 2.5 feet/2 meters. A full-sized HDMI in/out port with sharing support is also included.

With a 5-hour battery boost with the Productivity Module (that will be introduced very soon); the user can stay unplugged and work (or play) for up to 15 hours.

“Bluecom is the true Blue Blooded Partner for Lenovo” Biren Sukhram Yadav, Director - Bluecom tells VARINDIA of how it feels working with a company like Lenovo for as long as 11 years and what is its strength that contributes to the growth of Lenovo in the country -

For how long you have been associated with Lenovo?

first came to India; 2006-07 had been a very struggling year for Lenovo. But the remarkable turnaround happened soon after when business started looking up. Lenovo took a big leap by having introduced some very innovative and interesting product line and the growth pattern has always shown an upward trend. Lenovo’s business model then was completely distribution centric, and given that we have been with Lenovo since Day 1, we decided to enter the distribution line of business. It was a good deal and eventually Lenovo also helped us to distribute laptops to a few partners. So we both have come a long way now; we have grown to be a 100 crore company.

Bluecom was born in the year 2005 that was also the year when Lenovo came to India after taking over IBM’s PC business. So we have been associated with them from Day 1 and it has been close to 11 years. Initially when Lenovo enjoyed the blue image (in its logo) when it acquired IBM, and we came on board for them, both our preferences blended really well (given our name has blue in it).

So we were referred to as true blue blooded partner for them.

Which line of business do you cater to for Lenovo?

Bluecom has always been into commercial business and so right from the start we have been dealing with Lenovo’s commercial range of products. We have 2 verticals – System Integration vertical, where we take the commercial offerings to the corporates & end users and the Distribution vertical in which we distribute their SMB commercial products exclusively in Mumbai to T2 and T3 partners. So we are an exclusive RD to Lenovo in Mumbai. For this we have won many awards and accolades from Lenovo and we have been doing this for long now.

What are the initiatives you like the most taken towards developing We have blended both the verticals very well, the partner eco-system? thanks for the support received from Lenovo there has been no conflict of interests between the two models.

How instrumental has been the role of Lenovo in shaping your business?

We initially started as a system integration company. I still remember when the company

Lenovo is one of the most channelfriendly companies. Their huge portfolio is all driven through the channel and this gives them an edge over rest of its competitors in the channel business. Like us, they have many old partners who have been doing business with them since long. Their engagement with the partners and channel community is very strong. n

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Innovation – The driving force for Intex India is among the front-runners when it comes to adoption of smartphones and data consumption. The youths are the early adopters of advanced technologies and the country holds a huge potential in the global smartphone market as it has the largest youth population. Youths are inclined towards latest technologies and innovations. Similarly, mobile handset brand, Intex focusses on providing new technologies at an affordable price.

In a chat with VARINDIA, Keshav Bansal, Director, Intex Technologies, talked about the latest trends, its competitive strategy and after-sales service support of the company. of touch and feel of the products. Similarly, with the help of online partners, it has increased its reach and made the products available for consumers.

“Our channel strategy has always been a vital part of our growth plans. With a strong network of 1,600 distributors, 80,000 retail partners and 1,500 service touch points, our focus is reaching the consumers across the country. The offline channel is an important platform for us.

Customers like to feel and experience the technology before they settle for any product. Our 80,000 retail partners and 75 ‘Smart World’ stores are helping us drive this initiative so as to reach the consumers better.

We partner with all the major online portals like Snapdeal, Amazon, Flipkart, etc, which has increased the reach and made the products more accessible,” stated Keshav.

Before buying a smartphone, consumers always look for new updated features.

Consumers always look for a high-resolution camera for clicking pictures, good memory to store huge data, long battery life for their uninterrupted conversations, etc.

“Some of the key features that people look out these days in a phone are a good camera, long battery life and an extensive memory.

Mobile phones can be effectively used to seek help during emergency situations and we are working on providing such a solution in our devices,” said Keshav Bansal, Director, Intex Technologies.

Strategy Intex has always prioritized latest technology at an affordable price and follow a consumer- focussed strategy to compete in this highly competitive market. The company has always been known for its feature phones along with quality and affordability. It always looks forward to offer value for money.

“Since its inception, Intex has positioned itself as a brand that empowers masses with the latest technology at competitive price points.

Being an innovation-led company, we follow a consumer- focussed strategy which provides mobile handsets at very competitive prices with strong offline and online distribution and robust after-sales service. Hence, it helps us to stay connected with the masses. Intex has been a front-runner in the feature phone category and we are known for the quality and affordability of our products. Our focus has always been on how to offer value-for-money and the best benefits to the customers which have helped us increase our market share.

Additionally, we are manufacturing feature phones in our Noida and Baddi facilities, ascertaining our big presence in the market,” asserted Keshav.

Intex and innovation go hand in hand. It has innovated many groundbreaking products across segments for its consumers.

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Keshav Bansal Director, Intex Technologies “Intex has always been at the helm of innovations. The brand has set a benchmark in not only one but many products across segments. Right from our most affordable Firefox smartphone to our first Google VR cardboard and fingerprint sensor smartphones, we have earned the appreciation and love of our consumers across the country,” added Keshav.

Channels With a focus on reaching its consumers, Intex has a wide network of offline partners who satisfy the customer’s general behaviour

After-sales Service Support Customer’s satisfaction earns consumer’s loyalty. Satisfaction with the product as well as the after-sales support, both are important aspects to gain customer’s allegiance. To gain customer’s faith in the brand, Intex has set up a strong after-sales support in every corner of the country.

“Consumers want the best-in-class products and services at affordable prices. Besides our products, our endeavour has always been to ensure consumer’s satisfaction and we have an extensive after-sales service network in place to meet all the consumer’s requirements.

Hence, to provide our consumers with the optimum service quality, we have established service centres in almost every district of the country. A hassle-free after-sales service is something that the Indian consumers have always demanded for. To ensure a good experience, we have established over 1,500 service touch points and 75 ‘Smart World’’ stores to cater to all the requirements,” concluded Keshav. n

VAR MOBILITY

LeEco’s Le Max2 The Le Max2 comes with a 5.7-inch display running at a resolution of 2560×1440 pixels. At the heart of the smartphone is Qualcomm Snapdragon 820 (MSM8996) processor paired with 4/6 GB RAM with 32/64 GB on board memory. This Superphone comes equipped with a 3100mAh battery with Quick Charge 2.0 feature and connectivity options such as Wi-Fi 802.11 a/b/g/n/ ac, HSPA+ and 4G/. LeEco’s second generation Superphone Le Max2 incorporates the World’s first CDLA Standard that enables end-to-end lossless digital music transmission. LeEco is the only player globally to have replaced the 3.5mm headphone port with the world’s first CDLA Type-C interface, leading an audio revolution that has otherwise remained stagnant for decades. CDLA technology is all set to redefine the smart phone audio technology world by accomplishing end-to-digital lossless music transfer, completely breaking the traditional mobile music experience to achieve pure digital lossless audio transmission. The Le Max2 sports a powerful 21-megapixel rear camera of aperture f/2.0, and supports PDAF, optical image stabilization (OIS) and 4K video recording capabilities. For selfies and video calling, the Superphone features an 8-megapixel front-facing camera. Le Max2 comes bundled with one year LeEco Membership worth Rs 4900.

Members can get access to exclusive Live Streaming of Major Entertainment Events & Music Concerts Worldwide along with 7500+ hours of world class entertainment. LeEco will also give users a chance to tune into top International Live Concerts – Live and Offline – in Lossless Audio.

Panasonic P75 smart phone

Panasonic P75 comes in a 5 Inch HD IPS Display for great readability and wider viewing angles. It is powered by Android 5.1 (Lollipop) OS and a 1.3 GHz Quad core processor, with 1 GB RAM plus 8 GB internal memory, expandable up to 32 GB. Moreover, it comes with Panasonic SAIL User Interface offering features such as batch arranging, file manager and gesture control. The device is also pre-set with Theme Club which offers complimentary free themes for a refreshed new look every time it is used, and Special Effects ranging from innovative magic finger to attractive screen transition animations. The SAIL interface in new P75 is integrated with a 8 MP rear camera with flash and 5MP front camera with 9 beauty camera modes, offering a plethora of photography options for different scenarios, including Pose mode, Child mode, and Watermark. For connectivity, the device has a dual SIM - 3G/2G configuration, direct Wi-Fi and Bluetooth. In addition, one can stay tuned for long hours to the Google GPS navigation app for the turn-by-turn navigation assistance, supported with in-built e-compass functionality. Equipped with a 5000 mAH battery with optimized power management software, it ensures longer usage without a charge. P75 is available in two colors - Champagne Gold and Sand Black. Moreover, it supports FM allowing you to listen to music wherever you go. Adding to the surprise element, it also comes with a protective screen guard as a free accessory.

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VAR MOBILITY

LYF True 4G Smartphone+ devices at just Rs.2, 999/-

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YF Smartphone+, the 4G smartphone brand from Reliance Retail, has announced a very aggressively priced phone at just Rs.2, 999.

The four of its Flame models are – Flame 3, Flame 4, Flame 5 and Flame 6. This makes LYF India’s most affordable VoLTE smartphone and opens the doors to a digital life for millions of consumers, a move which resonates with the Prime Minister’s vision of a digitally-connected India.

Like all LYF devices, the Flame series too offers smartphones equipped with VoLTE, or voice over LTE, a technology that enables the device to provide advanced features such as faster call set-up, high-definition (HD) voice and video calling, seamless switching between voice and video calls and multiparty conferencing on a 4G LTE network. It is perhaps for the first time

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in the history of Indian smartphone industry that such advanced communication features have moved within the reach of the common feature phone user who has been using the phone for simple voice-based communication.

All four models run on a Quad-core 1.5GHz processor which delivers a smooth and lag-free multitasking experience.

Ziox Mobiles announces Smartphone and Feature Phones

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iox Mobiles has launched over 10 best-in-class smartphones and 20 feature phones at its recently concluded annual retreat, Rubaru in Goa. The launch was attended by the senior

management from Ziox Mobiles and over 200 top channel partners from across the country.

With an already existing robust presence in Maharashtra, Gujarat, West Bengal, Karnataka, Delhi, Goa, Bihar and Jharkhand, Ziox Mobiles has now gone national with its announcement of

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Josh Mobiles launches Emerald at just Rs.1,395/-

pan-India team alignments with heads roped in for the North, South, East and West regions of the country and planned phase-wise launches of smartphone and feature phones. 3G and 4G

supporting devices with configurations ranging from 3.5”, 4”, 4.5” and 5” devices with top quality hardware support, including 5,000mAh battery support, Iris support, GPS tracking, 16.0MP back camera, Gorilla and Dragontrail X scratch-resistant glass, and much more.

www.varindia.com

osh Mobiles has introduced its new-age mobile phones in the entrylevel segment, the latest budget-friendly feature phone “Emerald”, equipped with powerful 1,400mAh battery for best performance and power-packed features, enriching the user experience. Centred on its high performance, stylish looks and durability, the phone is rightfully named Emerald!

Emerald comes with 2.4-inch bright coloured display that gives a clear and detailed view of the content on screen.

To delight the users, Emerald is backed by power-packed speakers that deliver unique magical sound building a new occurrence. The Emerald also features auto call recording facility that records both incoming and outgoing calls with perfect sound precision. Enabled with Bluetooth and GPRS, the phone offers easy access to the internet.

The device features a 1.3MP camera supported with flash that enables clear photography, and perfect video recording to capture all your special moments.

Additional features such as wireless FM radio with recording not only lets you tune into your favourite local FM station, but also records your favourite songs without connecting any earphones. And its 8GB memory support enhances your multimedia experience and provides uninterrupted entertainment.

Honor 5C equipped with Kirin 650 16nm chipset launched

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onor, Huawei’s Smartphone e-brand has launched the Honor 5C in India. The phone is powered with

Pre-orders at the Honor store and Flipkart start from 15:00 hours today.

The flash sale for Honor 5C will open on 30th

Kirin 650- 16nm processor, the fastest processor available in the segment.

In line with its philosophy of “Dare to Perform”, the Honor 5C promises enhanced performance, faster processing and optimum battery usage.

Honor 5C will be available in three colours – gold, silver and grey.

June and again on the 7th July at 1400 hrs. Honor also debuted in the tablet category and showcased a new tablet- Honor T1 7.0.

Honor T1 7.0 comes with a 4100 mAh battery for a sustained usability. Honor T1 7.0 will be available through open sale on Flipkart from today 1400 hrs.

TCL forays into Smartphone market

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CL has entered the Indian smartphone market with the launch of its TCL 560 smartphone. This smartphone has been designed for seamless

strengthens its footprint in the Asian region with its presence in the Indian market through this highdecibel launch.

TCL 560 is the first phone of a series of three

entertainment experience, boasting of robust hardware for an enhanced mobile experience. This new phone is inspired by the needs of the advanced consumers with dynamic digital-oriented lifestyles.

TCL Corporation has a global presence in more than 160 countries across the world. TCL stands for “The Creative Life”, a slogan that represents its aspirations of building one of China’s most innovative and trusted enterprises. The brand

4G-enabled smartphones.

It is powered by QuadCore processor. This feature-rich smartphone has a 13.97cm (5.5inch) HD display with 1,280X720 pixels resolution (IPS Display).

TCL 560 features an 8-MP AF rear camera with LED flash and a 5-megapixel front-facing camera with wide-viewing angle of 84.4° with Front flash to enhance the selfie experience. TCL 560 is available at Amazon.in at Rs.7, 999/-.

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RNI - NO 72399/1999 Printing Date 18 & 19

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Reg. No: DL-SW-1/4030/15-17

56 pages including cover

Date of Posting 20 & 21 every month