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Vapouround editor Oliver Smith takes a look back on a night of success and celebration at our eighth annual awards show.

Words: Oliver Smith

After all the hard work for months on end, the vaping industry once again headed to the National Motorcycle Museum in Birmingham for our eighth annual Vapouround Global Awards.

Before the night, I believed it would be impossible to top last year’s unbelievable event…but I am happy to report that the night proved me very wrong.

As always, the dedicated Vapouround team came together to put on a truly brilliant show in the birth city of our glamourous awards, again showing why brands travel across the global to attend our event.

Being back amongst the crowds for this prestigious night, I felt an overwhelming sense of pride as I wandered through the buzzing room of hopeful nominees.

I was glad to see so many familiar faces lining the room, from the advocacy champion John Dunne to the ever-vibrant vaping personality of Johnnie Lovell, as well as exiting brands like Dr. Vapes, FEELM and Vaporesso.

It was also a privilege to have some newer names in the crowds, giving me the confidence that the next generation of brands and industry personalities are better equipped to carry the harm reduction message forward.

From the very beginning of the night, the Vapouround Awards promised two things…a place to honour the leading lights of the industry and an evening of spectacular entertainment.

From the familiar-faced hosts, the fun photo booth, and a DJ playing all the biggest hits, I must say I was thoroughly entertained.

But the highlight for me and for most people in attendance was the LED dance troop, that performed one of their eye-catching displays during the awards.

I could hardly turn my attention away as the group strutted their stuff along the massive catwalk stage in the hall.

Between the delicious menu, unbeatable entertainment and the unique atmosphere, we also had 36 awards up for grabs.

With a lot of focus going into hailing industry leaders, a few of our newest and favourite awards that were won were the Global Achievement Award, Best Sustainable Initiative and the Outstanding Contribution to the Vape Industry.

The Vapouorund Global Awards winners represent the best and brightest of our industry…the brands and personalities that drive our continued success on the world stage and push us ever closer to a smokefree future.

Without their passion, the harm reduction message may well have drowned under the mainstream media’s hit pieces and baseless attacks on our industry.

I would like to take this opportunity to thank all of our sponsors, advertisers, judges, awards entrants, attendees and the whole of the Vapouround team which pulled together to make this our best event to date.