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ANDS EYES $500 million PRIZE

The world’s leading Middle East vape company predicts its entrance to the UK vaping market will create $500 million dollars turnover.

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Fadi Maayta, Founder and President of ANDS said: “We want to be a leader in our industry, a significant disrupter…the UK will be our first market outside the MEA.

“The UK is an ideal springboard for our expansion into Europe due to its sensible policy stance in relation to vaping.”

Its founder previously held senior executive positions at Juul Labs and Philip Morris International and is confident that this new venture will become a global powerhouse for alternative nicotine products.

With heaps of ambition, an experienced team and the ability to make fast decisions to gain commercial advantage, the company are assured about the success they will achieve in the next 5 to 10 years.

ANDS aims to drive additional growth in the global travel retail sector - worth $51 billion in 2021- serving major retailers such as Lagardere Group, Gebr Heinemann and Dufy AG in airports in the Middle East.

This track record will of course be built upon within Europe where the company already supplies vapes to retail outlets at Frankfurt and Vienna airports.

To ensure that vapers no longer have to share areas with tobacco smokers when flying, it will also be investing in vaping rooms at airports across the world and the UK.

The world’s first room dedicated solely to vaping at an airport has recently opened in Beirut and we can only hope that many others will soon follow with the work ANDS aim to do.

Middle East-based ANDS, a trademark owner and distributor of alternative nicotine delivery systems, is looking to drive revenues up to $500 million in the next three years following its expansion into the EU.

The new market entrant is keen to establish itself in the UK during 2023 with hopes to grow into a number of European markets throughout 2024 including France, Germany, Italy, Spain and Portugal.

The main focus of the company will be on recyclable vapes, nicotine pouches and a new concept in heatnot-burn technology which will lead them all the way into 2025.

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