VANNI MAGAZINE_December2015

MAGAZINE DECEMBER

2015N.01 VANNI MAPS COLLECTION A TOUCH OF VANNITY VANNI AUTOFOCUS

01 VANNI MAPS COLLECTION

02 VANNI AUTOFOCUS

03 A TOUCH OF VANNITY

VANNI MAGAZINE TAKES OFF AGAIN WITH MORE THAN A TOUCH OF VANNITY VANNI’s latest campaign has infected the new-look Mag with its touch of VANNIty. The Magazine is back in business after a prolonged silence, though at VANNI business for us has been humming with some major novelties.

A fully overhauled website complete with interactive catalogue where every model and every colour can be traced. And a new brand campaign where we ‘gain face’ (and colour) with some wacky models wearing VANNIs, of course.

The touch of VANNIty is VANNI’s declaration of love for stylistic non-conformism. A magic wand lighting up all it touches: that touch of class that denotes made-in-Italy-and-nobluffing, eyewear of inimitable taste; that touch of Italian workmanship that tours the world on the strength of its quality, exclusive materials and sophisticated design: The beauty of a job well done, our philosophy these last 25 years.

The Magazine is where we talk about ourselves and our glasses, but also about the worlds from which our inspiration comes, tips from the towns we visit, the mood of style and contemporary design, the up-and-coming art in which we seem to be more and more involved.

Welcome back to our VANNIty fair.

01 VANNI MAPS COLLECTION This limited VANNI edition takes its cue from an urban map For over five years, true to expectations, the VANNI style centre has brought out originaldesigned glasses in exclusive materials. Like a tailor who lovingly chooses and cuts his own cloth, VANNI takes infinite pains with detail – the hallmark of our brand – and makes each pair of glasses truly inimitable.

MAPS is the new block acetate collection 2015, its pattern comes from a web of lines chasing each other like routes on a city plan The outcome is quietly stylish sophistication.

Five main colours predominate in VANNI’s conceptual urban map. They go with feminine and unisex shapes, including round ones: something to suit every face.

MAPS is also a metal frame. The urban map, in metal, is a web of lines like the routes on

an imaginary city map. The metal surface, duly photoengraved, makes the front seem scored by a high- and low-relief network of lines, some of them running over onto the temples, while other combi models have an acetate temple with a long tip. Subtle frame effects like brushed or fumĂŠ, sometimes only on the brow line.

Metal processing VANNI’s metal frames come from sheet steel well under one millimetre thick. The sheet is cut by photo-engraving, the technology of choice when it comes to micro-dimensions.

For even thinner frame metal, laser cutting is used. The ray trained on the material is enough to cause fusion. No contact, no deforming of the metal as happens with mechanical machining.

The various components are assembled by precision soldering and then comes the moment for surface decoration. This is the artistic side to manufacture, when colour and surface treatment are applied by hand to creative specifications, all with the utmost care.

02 SECTION

VANNI AUTOFOCUS ART COMPETITION

VANNI LOOKS TO EUROPE FOR THE YOUNG ARTISTS OF TOMORROW VANNI’s

commitment

to

the

Autofocus

competition springs from a passion for art as a magic dimension, parallel yet complementary to our life and work. We turn to art in search of new stimuli and inspiration; it enhances our lives. Art it is that represents our era, with its, contradictory tensions.

Hence our interest in keeping abreast of it: we seek meaning. Curated by Olga Gambari –brilliant independent curator, the Autofocus competition musters the emerging young artists of Europe, and this year attained to its seventh edition. The wealth of results – we bring you some examples - testifies, we believe, to the vitality of youthful art, its fresh impassioned appeal; it also justifies a project that goes out to those just beginning, and finds them a place on the art stage where passion may turn into profession. The competition formula is simplicity itself. It was designed to target the young, whatever their artistic idiom, whatever their background.

Two winners emerge, but you will no doubt appreciate the gamut of special mentions for projects whose spontaneous inner consistency merits recognition. Our protagonists – only women this year as it happens – are 6 quite different European artists personably handling the media of video, photography, sculpture, installation and performance.

Giuliana Storino for her exhibition project, and Francesca Arri for her performance are the outright prize-winners. These pages bring you an idea of their work and invite you to keep an eye on them in future since, hopefully, this award will spur them to future artistic exploits.

To hot the competition up and give it visibility, we were delighted to present a preview at the Others – Turin’s emerging Art venue held in the erstwhile Le Nuove prison. Last November, on the 5th and 8th, it featured the works of the two winners and the special mentions Aurora Paolillo and Francesca Cirilli, Neza Agnes Momirski (OtherScreen), Maarit Mustonen (The Others Exhibit). For the second year running, VANNI awarded the “Autofocus prize for photography”, in liaison with The Others, choosing the most interesting exhibit from the photographic projects on display at the Turin event. The jury - Mario Calabresi, editor of La Stampa, Lorenza Bravetta, director of Camera – Centro per la Fotografia and Roberta Pagani, joint artistic director of The Others – voted for Francesco Pergolesi, for whom we will be arranging a personal show next May. But let’s learn more about the winners and their works, highly distinct expressions of their personal artistic vitality.

Read on:

Giuliana Storino Caduta libera Free fall Giuliana Storino’s output hinges on dichotomies, simple yet effective, condensing a profound existential spirit. Earth and water, static-moving, full and empty, plan and action, flight and fall, thought and matter, lightness-weight. Her work is literally “made of earth�. Card and canvas bear microcosms of powdered earthy matter, thickening and condensing into pictorial and sculptural composition. Giuliana will gather soil, sieve it and let it fall onto the support on which water is vaporising. Strata build up where the physical energy; the gravity force of the falling matter and the water particles play an actively formative role.

Francesca Arri Other people’s wars

(Peacekeeping) Performance with 25 actors Arri’s action is pure energy and primitive physicality, both violent and fragile. Simple and direct are the choral choreographies she creates. Each new project is the product of a participatory workshop in which the performers merge into one another in their breathing as much as in gesture.

Arri handles themes of individual and society poetically, without false self-consciousness.

Relating to what is other, be it mother, body, food, family, Childhood, war… The performance stages a war with brooms for rifles, puffs of flour for explosions. Apparently child’s play where domestic objects stand in for something else and conjure a metaphorical conflict. On stage, the folly of human kind with self-destruction inscribed in its DNA. When the clouds have settled, and the guns have reverted to tools for cleaning away the kilos of flour, nothing is left. All is spic and span, memory expunged. Ready to make war all over again.

03 A TOUCH OF VANNIty VANNI cinema A season of cinema appointments for some time.

VANNI has been liaising with some of the best-loved Italian TV programmes on RAI, Mediaset and Sky channels – a whole series of interesting cinema appearances in the pipeline. In what, then, does the collaboration consist?

It means that VANNI glasses are chosen by the costume designers of the various productions to adorn their characters.

The stern professional, the femme fatale, the ageing rock-fan or snobby lady: each time the challenge is to come up with the right eyewear to suit their look. Judge the result for yourselves in the comfort of your TV corner or the cinema stalls. Here’s a foretaste of forthcoming items. The series “Non uccidere”, 12 gripping episodes on Rai3. Then on with the new series “I Delitti del Barlume” from the thrillers of Marco Malvaldi, scheduled on Sky. A success with the younger generation was the sitcom “Alex and Co.”, while our collaboration with the comic programme “Colorado” is still in progress. Then there are TV films, big

stories and big stars: you can see VANNIs on Alessandro Preziosi and Anna Valle in “Tango della libertà”, on various characters, too, in “Io non mi arrendo” with Beppe Fiorello. At the cinema Caterina Murino is wearing a pair in “Bianco di Babbudaiu”, and so are the Hollywood star Rutger Hauer in “The Broken Key” and Corinne Clery in “Oltre la nebbia”.

VANNI’s real pal and fan has always been Luciana Littizzetto, who sports a pair for the programme “Italia’s got Talent” and also in the series “Fuoriclasse 3”.

At Milan’s Fashion Week VANNI presents Burani’s latest women’s styles with an eyewear capsule collection.

A capsule collection of eyewear designed

by VANNI for Cristiano Burani trod the catwalks at Milan’s Fashion Week 2015.

The collaboration was based on the contemporary female style that so encapsulates the taste of both these brands, plus the quest for authentic materials and quality manufacturing that whispers “Made in Italy”.

The VANNI FOR CRISTIANO BURANI collection interprets the “pure energy” style, the essential line, cool femininity and juxtaposition of novel materials in Burani’s Spring/Summer 2016 garments with the accompaniment of 3 eyewear models made of cellulose acetate – the noble cotton derivative. Distribution in the stylist’s Milan, Paris and Shanghai showrooms.

#MYROYALEYES VANNI is presenting the new magazine shot at the Reggia di Venaria, a royal photographic service and a “capsule collection” for the historic Palace of the Savoys.

VANNI takes its readers into one of the most significant sites of Italy’s history. An extraordinary photographic service printed on tabloid-format paper, immortalising the Turin brand’s 2015 collections in the spectacular setting of the Royal Hunting Lodge, the 17th century pile standing at the gates of Turin.

THE CAPSULE COLLECTION An eyewear series produced for the Royal Hunting Lodge in exclusive materials and VANNI design.

Two sunglass models, male and female – the models of King and Queen – distinct in colour but linked in adopting a single acetate inspired by the square paving pattern of the Galleria Grande. On sale at the Venaria Bookshop and in select outlets.

vanniocchiali.com

PREVIEW JANUARY 2016

EXCLUSIVE V A N N I ACETATE R A S T E R