Magazine VANNI giugno 2016_EN

MAGAZINE

GIUGNO 2016N.02 SUNSHINE: SUNGLASSES VANNI STYLE A TOUCH OF VANNITY VANNI TOUR OF THE WORLD

01 Sunshine: sunglasses VANNI style

02 Style and design

03 VANNI tour of the world

04 A touch of VANNIty

01

SUNSHINE: SUNGLASSES VANNI STYLE

Big and bold, VANNI’s collection of sunglasses for the new season continues to surprise with a touch of VANNIty: check them out and try them on for size.

The brand famous for its exclusive acetates and unequivocal style has decided to play with fire and launch a very idiosyncratic collection, setting alight our unique designs with the famous acetates.

VANNI’s rebel soul comes alive in the new RASTER collection flaunting large shapes and acetates available in 5 colour variations. The layering of different patterns has driven the design of this collection: edgy and original.

Shapes are ultra feminine, large ephemeral butterflies that make their presence felt, or chunky rectangles edged with sophisticated geometric detail.

See and be seen.

02 STYLE AND DESIGN

Made in Italy. We mean what we say.

The subject has been discussed and debated, every country has its own vision and so do we. What exactly do we mean when we say that VANNI Eyewear is “Made in Italy”?.

For us, the label Made in Italy is not only a technical detail. For us, it is a label that guarantees our products have been manufactured responsibly and to the highest standards within our national territory. For us and for most Italian companies, it is a label that signifies a modus operandi, a cultural value.

However, in reality everything with a “Made in Italy” label is manufactured in Italy and adheres to our high standards. The label can appear on products that although may have been conceived or designed in Italy are all too often are not actually made in Italy.

We at VANNI want to reaffirm the importance of our 100% Made in Italy guarantee.

For VANNI Made in Italy is a promise that signifies not only a rigorous creative design process but also a longstanding collaboration with our highly specialized Italian manufacturing partners. Our eyewear is handmade by

artisans whose skill and knowledge has been passed down through generations and who produce the highest quality craftsmanship with the latest precision machinery.

VANNI is proud to sustain and be part of this manufacturing excellence that Italy represents, promoting beautiful crafted products that our country has been exporting worldwide since the Renaissance.

MADE IN ITALY for sure (SUbstantial REsponsibility) is the phrase that we have come up with to make the point. VANNI takes Substantial Responsibility during every phase of the production process: from concept and design to the sourcing of materials and components from local suppliers and manufacture in Italian factories of excellence.

With no international supply chain our carbon footprint is minimal and our quality control is efficient and responsive, monitoring and insuring that our high standards are always delivered.

VANNI guarantees a genuine A to Z Made in Italy product, and that’s for sure.

03 VANNI TOUR OF THE WORLD

VANNI IN MATERA It isn’t officially a world capital but it will be, if only for a year. The destination of our World Tour is the Italian city of Matera, which has been selected from over 21 other Italian cities to become “European City of Culture 2019”.

We have chosen to dedicate our VANNI magazine in this incredible small city because we believe it really is an extraordinary place that deserves a visit and evokes a strong emotional response.

Imagine arriving in Bari by train or plane and then renting a car or taking a bus to Matera, travelling through the heart of Basilicata until recently not on the tourist map. Suddenly the landscape opens up to reveal a breathtaking collection of cave dwellings carved into the rock face. To one side, this stone age community perched on the edge of a precipitous cliff, to the other, the green and sloping Mediterranean landscape of the Murgia plateau. Hundreds of houses gouged out of the limestone, some humble, some with impressive 15th and 16th century facades. The boulders or “sassi” demark certain boundaries and neighbourhoods of this unique town that has been and continues to be inhabited by human beings since the

stone age.

As we arrived in the city at 11pm and took in the spectacle of this incredible primitive city we were lost for words. It was like travelling back in time with its silent and empty streets and the soft glow of the lanterns in the moonlight creating a biblical setting perfumed by wild thyme.

To experience the city is to get lost in its streets after to listening to its incredible history that has had moments of both illumination and darkness: from stories of medieval splendour to its total disgrace in the 1950s due to appalling living conditions and then to its rebirth as a Unesco World Heritage Site, and now as European Capital of Culture.

Some brief travel tips.

A good starting point is the casa Noha of FAI, (http://www.visitfai.it/casanoha/) a fully immersive high tech and cultural experience that uses rare documents to tell the story of the reconstruction of the city from different perspectives: architecture, art, archaeology and cinema history. Explore the Sasso Baresano and Caveoso, (amazing view from the San Pietro Church) and the heart of

the Civita with its magnificent Cathedral. A must the cliffside churches, chiese rupestri, (above all Santa Maria di Idris) gouged from the rocks and adorned with cave paintings.

The Cisterna del Palombaro takes you back in time and demonstrates the ingenious solutions that local inhabitants used to combat constant water shortages. Also worth doing is dedicating half to day to exploring the valley of the Murgia plateau and dare to take the Tibetan bridge that crosses the Gravina river.

There is a huge selection of accommodation, hotels and B&Bs in the cave dwellings to suit all budgets. For real luxury and life experience try the Sextantio (www.sextantio.it), individual sumptuous cave dwellings. Also the hotel Corte San Pietro (www.cortesanpientro.it) and Le Monacelle (www.lemonacelle.com), simple and clean but in a breath-taking location.

Take an aperitivo at the Ridola Caffè in Via Ridola and watch the evening promenade or have an artisanal ice-cream at “I Vizi degli Angeli”. Try the delicious sandwichs at “da Arturo” in Piazza del Sedile, or stroll down le Beccherie to enjoy local craft shops and stop for a drink.

For shopping look into “elisa&janna”, in piazza del Sedile for hand made jewellery and discover all the new range of VANNI eyewear in the new optical shop “Smalti e colori” a short distance from the piazza.

If you want to enjoy Matera from your sofa at home, the city appears in numerous films: Pasolini’s 1964 “Vangelo secondo Matteo” and Mel Gibson’s “The Passion of the Christ” among others. Now shooting in Matera is the new Hollywood production of “Wonder Woman”

where

we

witnessed,

the

first

clapperboard and “lights, camera, action”!

04 A TOUCH OF VANNIty VANNI magazine from Venaria to...Matera The VANNI Magazine has to date taken us to different locations that have a creative story to tell. We have been to the circus, an art fair, a confectionary factory and to Radio Capital in Rome. Our last edition was truly special, printed in tabloid format and immortalizing the 2015 collection of the Turin brand with the spectacular backdrop of the Venaria Reale Palace, the magnificent historical monument at the gates of Turin.

Our tradition for the magazine is to involve the people that work everyday in these different locations as models, having fun as they pose for their close-up in VANNI glasses.

For 2016 we are taking you, as you may guess, to the European Capital of Culture 2019: Matera, the oldest city in the world, an “underground city”, that has been and continues to be populated by human beings since the Stone Age. But we don’t want to reveal all, watch this https://issuu.com/vanni_eyewear/ docs/vanni_magazine.

Starring VANNI For some time VANNI has collaborated with our favourite TV shows on channels RAI, Mediaset and Sky and we have some interesting appearances coming soon.

VANNI collaborate with different costume departments across different productions to help dress and define different characters.

Professional or femme fatale, rock star or housewife, we provide the right glasses to create the right look. Check out our latest starring roles: “Non uccidere” “I Delitti del Barlume” “Alex and Co” “Tango della libertà” “Bianco di Babbudaiu”

VANNI catwalks with Kristina Ti VANNI at the catwalk shows at Milan Fashion Week enriching and accessorizing the look of Turin designer Kristina Ti. Kristina Ti’s dresses for the 2016/2017 Autumn/Winter Season are “OPEN”, inspired by birds in flight, a romantic ultra feminine style.

Delicate voluminous fabrics in subtle colours were accompanied by VANNI eyewear, exclusive acetates and metals in white and mother of pearl with a touch of blue and a hint of dangerous black.

PIN IT. SHARE IT. VANNI is on Pinterest. Different models on their own and on different models. Follow us!

VANNI SEASON TRENDS Laser love You must have noticed in the fashion press and on the catwalks this seasons geometric laser cut designs that give the latest fabrics a light, fresh, revealing and hitch finish.

With our collection Tangram, VANNI accessorizes the latest look with transparent bold eyewear in acetate and delicately cut metal finishes.

Jeansmania Jeans never go out of fashion‌and this summer denim reinvents itself once again as delicate and feminine, super romantic tops and skirts, bikinis and accessories.

Our eyewear complements latest styles with tones of blue and hemp.

Urban tribe African tribal style continues to feature in the 2016 season with vibrant and warm batik colours and patterns and voluminous dresses and trousers in light transparent fabrics or more structured tailored garments.

Complete look or touches of Africa to survive the urban jungle.

FRANCESCO PERGOLESI Autofocus7 Photo Prize Winner

GREEN LIGHT FOR THE VANNI YOUNG ART SEASON 2016 VANNI and the young art: a season full of events. On 27th May the Autofocus/VANNI Project Space inaugurated the exhibition of Francecso Pergolesi, winning artist of the Autofocus Prize for Photography at The Others in 2015. His work was selected by the panel of judges; Lorenza Bravetta, Mario Calabresi and Roberta Pagani. The exhibition (which includes an installation designed specifically for the space) presents a timeless and nostalgic visual narrative of landscapes and people inextricably linked with the artist’s childhood.

Simultaneously we are kicking off the 8th edition of AUTOFOCUS, inviting entries to VANNI’s international competition dedicated to young European artists and creative talent with the support of GAI. This year we are extending the project and doubling the creative categories. As well as our existing awards for best visual art and best performance art, we are adding awards for best video and best photography.

Competition entries are welcome in any artistic media, genre or technical application. Entries must be received by midnight on the 10th September 2016.

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