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AndAfter one / về sau Experience book

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ANDAFTER ONE /

Một thế giới mới nơi thời gian và không gian hoà hợp.

Kết nối thời trang khắp Đông Nam Á.

A new world — blurring the lines of time and space. Democratizing fashion across Southeast Asia.

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E N M Ộ T
DIRECTORY OF ANDAFTER ONE/ FOOD IS 46 UPROOTING Away from familiar ground THIS JOURNEY 10 ANDAFTER ONE 05 THE BEGINNING New way for retail Love Identity Universal Modular Communal Innovative A cross-pollination affair between Singapore and Vietnam. HOME SWEET HOME Meeting you where you are THE BRANDS 56
N 108.2772° E
N
E
14.0583°
1.3521°
103.8198°

ANDAFTER ONE :

THE FUTURE OF MULTI-LABEL
1.

FIRST STOP IN THE CITY

Inspired by the nomadic way of life;

an ever-changing operation constantly roaming across Southeast Asia. A third space where simultaneous cultural exchanges are made possible.

“Crafting lasting memories with fashion, food and identity.”

ANDAFTER BREAKS THROUGH THE MARKET AS A MULTI-LABEL BRAND EMBRACING TROPICAL MODERNISM THROUGH MODULAR DESIGNS.

MARKED BY MOVEMENT AND COLLABORATION, CREATING AN INTERTWINED CROSS-BORDER RETAIL SYSTEM WHERE GEOGRAPHICAL BOUNDARIES ARE DISSOLVED.

AndAfter’s travelling pop-ups were born

from the desire to democratize Southeast Asian fashion, making it accessible to all. Envisioning a world which reimagines the future of nomadism, translating from communities to tangible establishments. A transient haven where diverse communities come together in a way like never before.

Introducing a new way of retail by coexisting in the urban landscapes of Singapore and Vietnam. This campaign marks the first of many,

A vibrant line up of curated fashion, cuisine and interactive experiences sets the stage for innovation. From Singapore’s boulevards to Ho Chi Minh’s bustling streets, our journey commences by painting an intimate portrait of each city’s soul — a heartfelt connection. Followed by a second stop in Indonesia and Thailand next Autumn, the celebration of transnational exchanges carries forth.

(Modern-day modularity)

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:
THIS JOURNEY 2.
URBANISM BY ANDAFTER

High-quality, ready-to-wear pieces cut from durable materials with modularity in mind. Their interchangeable features offer endless styling combinations which echo the adaptability of tropical structures to varying weather conditions.

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ART DIRECTION VANESSA NG ZI EN PHOTOGRAPHY TANG MOROKAT PECH GARMENT DESIGN NGUYEN DONG BACH (BRIAN) STYLING LEAD TANG MOROKAT PECH & NGUYEN DONG BACH (BRIAN) HAIR & MAKE UP JOLEEN CHEW ZHI LING STYLING ASSIST NG JING WEN, WEE JAMIE HAIR & MAKE UP ASSIST NG JING WEN MODELS ISRAFIL, ANAKHA, PUTRI, GABRIEL 17
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AGAINST THE TRANQUIL WILDERNESS IS WHERE WE FIND PEACE. WHERE PRECONCEPTIONS FADE AND THE WORLD’S CONSTRAINTS RELEASED.

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Where time passes as the day begins anew.

Away

in the soft glow of the morning sun, 36
Bask
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from the chaos that is known as life,
solace in reconnecting with your true self.
Find

LOOK 4 DROP SHOULDER REVERSIBLE VEST

PASSING MOMENTS

Integrating the symbolic representation of time, delineating the various stages of the day: morning, afternoon, and evening. Through the conceptual framework of a clock, AndAfter evokes the dynamic experience of travel that our journey embodies.

Producing a physical manifestation of ventilation within built environments, through a relaxed fit for plenty of airflow. Two shades in one to suit any occasion, sport it solo or over a shirt for a light summer layer.

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3. FOOD IS... A LANGUAGE BEYOND WORDS

WHEN WE INDULGE IN A MEAL, IT IS MORE THAN WHAT IS ON OUR PLATE

FARM TO TABLE

Celebrating simple joys through seasonal flavours made with organic, locally sourced ingredients. Responsible, casual dining with good company in a no-frills environment.

conversations across borders Food is... 52
Sharing
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THE OTHER SIDE OF HOME, SINGAPORE

Sometimes referred to as the little red dot

you may also know us as the garden city. An immersive pot of cultures where all are blended as one, our roots blur as a new identity emerges.

(Till we meet)

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Every voice carries a story waiting to be heard.

An interactive experience that amplifies the voices of regular people from all walks of life, finding beauty in the simplicity of exchanging ordinary stories.

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Story Unfold Converse Meaningful Third Space Reflection Familiar Strangers Empathy “Transcending time and space, paving the way for connections in the future.”
© 2024 ANDAFTER, ALL RIGHTS RESERVED CURRENTLY,
WWW.ANDAFTER.COM
AND ALWAYS MOVING...

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