2024 EMPLOYMENT REPORT
FRIENDS AND ASSOCIATES OF VANDERBILT BUSINESS:
I am excited to present the Vanderbilt Master of Marketing Class of 2024 Employment Report. This year marks the program’s eighth year, and we are thrilled to report remarkable employment outcomes once again. Despite the challenging job market conditions in the spring of 2024, an impressive 90% of job-seeking graduates secured positions within 6 months of graduation. Additionally, with 71 students, this is the largest cohort in the history of the Master of Marketing program, highlighting the growing interest and success of our program. This cohort also includes the largest international presence to date, with 23% of the class comprised of international students, dual citizens, and permanent residents.
Diverse Employment Outcomes: The Class of 2024 accepted offers in a wide range of industries, showcasing the versatility of their marketing expertise. While traditional marketing roles were prevalent, with many graduates heading into advertising, public relations, digital marketing, and general marketing, 43% of the class entered the media/entertainment industry, illustrating a strong pipeline into the agency space. Graduates also found opportunities in healthcare, consumer products, and technology, underscoring the diverse career paths available to our students. Notably, 56 employers recognized the talent of our graduates, further highlighting the broad appeal of their skills and knowledge.
Geographical Distribution: Our graduates pursued geographically diverse career destinations. About one-third of the class found opportunities in the Nashville Metro Area, while others ventured to major hubs such as Dallas/Forth Worth and New York City, among other locations. Furthermore, 49% of the class decided to continue their careers in the South, illustrating the compelling opportunities available in the region.
Alumni and Community Partners: We owe much of our success to our dedicated alumni and community partners. This year, a significant portion of accepted job offers (16%) came through alumni and faculty referrals, demonstrating the power of our robust and accessible network. Impressively, 41% of graduates leveraged their personal networks to land their roles, indicating their proactive engagement and excellent networking skills.
I am incredibly proud of the Vanderbilt Master of Marketing Class of 2024. Their persistence and consistent engagement with the Career Management Center led to their exceptional success. It is a privilege to support this program and witness the continuous achievements of our students. I look forward to our graduates’ future accomplishments and the legacy they continue to build for the Vanderbilt Master of Marketing program.
Sincerely,
Zeke Arteaga Associate Director | Career Management Center
Vanderbilt
University |
Owen Graduate School of Management
$61,656 is the average base salary for the Class of 2024
90% of the Class of 2024 accepted a full-time or internship offer within 6 months of graduation
56 employers hired members of the Class of 2024
CLASS OF 2024
Full-Time Employment Statistics
Salary Data
*Salaryreportisbaseduponusablesalaryinformationon88%ofthosegraduateswhoacceptedajob. **7%ofgraduateswhoreportedbasesalaryalsoreportedreceivingasigningbonus.
Class of 2024 Profile
Source of Accepted Offers
Timing of Offers & Acceptances
Geographic Region
Class Job-Seeking Profile
LIST OF EMPLOYERS
11 Juillet
Acadia Healthcare Company, Inc.
AffiniPay
Alaska Mountain Guides & Climbing School, Inc.
Apple Leisure Group
Barstool Sports
BeaconFire Solution Inc*
Berry Global Group, Inc.*
Bluecrest Financial Alliances
Carahsoft Technology Corporation
Charlotte Checkers
CommGrowth
Conexión Américas*
Connexure
Core Spaces
Critical Mass*
Daily Crunch
DCG Mirage
E. & J. Gallo Winery
Epsilon Data Management, LLC
Gartner, Inc.
GemsOnVHS
GS&F
HCA Healthcare, Inc.
Highwire PR
iHeartMedia, Inc.
JLL Technologies
Levi Strauss and Co.
L’Oréal USA
*Indicatesanemployerthathiredatleastonecandidateonastudentvisa
LTK
MarketStreet Enterprises
Marshall University
Mastercard Inc.
MDG
Mediahub Worldwide
MP&F Strategic Communications
Myriad Genetics, Inc.
NBCUniversal Media, LLC
New Engen
OGC Global
Omnicom Media Group
Outback Presents
Patton Creative Group*
Playbook Media*
Job Function
Owen Graduate School of Management 401 21st Avenue South Nashville, TN 37203-2422
615.322.2534 mmark@vanderbilt.edu business.vanderbilt.edu/mmark Hours: 8:30 AM to 5:00 PM CT
PMG Worldwide, LLC
RBI
r.e.m. Beauty
Rosenfield Media Group
Sanford Health*
Serta Simmons Bedding, LLC
Stanley Black & Decker, Inc.*
Story House Collective
Tech Mahindra*
UWorld, LLC*
Walmart Inc.
Washington Fine Properties
