2021 Master of Marketing Employment Report

VANDERBILT MASTER OF MARKETING

2021

EMPLOYMENT REPORT

TO FRIENDS & ASSOCIATES OF VANDERBILT BUSINESS, I am pleased to present the Vanderbilt Master of Marketing Class of 2021 Employment Report. This marks the program’s fifth year, and we are thrilled to report outstanding employment outcomes, with 97% of the graduates seeking employment having secured a full-time position within 6 months of graduation.

These strong results are a testament to the resilience, hard work, and determination of the graduates from the Class of 2021.

Strong Outcomes Show Resilience in Challenging Circumstances The Class of 2021 was impacted by the challenges associated with the global pandemic and the subsequent uncertainty in the job marketplace.

However, the students were successful in achieving excellent employment outcomes by implementing the knowledge and skills from the Master of Marketing curriculum and leveraging their previous education and experience. In contrast to the previous graduating classes, a notable highlight in the 2021 employment outcomes is all accepted offers were for full-time positions. In previous classes, and most especially for the Class of 2020, the job market uncertainty resulted in some graduates accepting marketing internships that would potentially lead to full-time positions.

Building a Strong & Solid Foundation From consumer product companies to digital marketing agencies to technology and consulting firms, Vanderbilt Master of Marketing students from the Class of 2021 brought their marketing expertise to a wide range of organizations. Many roles align with the functional paths we have seen students successfully pursue since the program’s inception, with students earning a significant number of positions in client services and digital marketing. For the Class of 2021, there was an increase in graduates moving into brand or product management roles. While approximately half of the class secured full-time positions in the South, the remainder of the class is working across the United States in the Midwest, Northeast, and on the West Coast.

It was a pleasure to support the 2021 Master of Marketing Class. Their attitudes and adaptability in the face of challenging circumstances highlighted their determination and work ethic. Their care for each other underscored the strong collaborative culture they created. The Class of 2021 built on the program’s solid career foundation and paved new paths for current and future Vanderbilt Master of Marketing students.

Sincerely,

Emily Anderson Senior Director, Career Management Center Vanderbilt University | Owen Graduate School of Management

66,585

$

is the average base salary for the Class of 2021

97

%

of the Class of 2021 accepted an offer within 6 months of graduation

CLASS OF 2021

Full-Time Employment Statistics Salary Data

Class of 2021 Profile

Total Class Average Median Low High Base Salary* U.S. Citizen/Permanent Resident $ 66,585 $ 60,000 $ 30,000 $ 121,000 Foreign National N/A N/A N/A N/A Total $ 66,585 $ 60,000 $ 30,000 $ 121,000 Signing Bonus** U.S. Citizen/Permanent Resident $ 10,333 $ 5,000 $ 1,000 $ 36,000 Foreign National N/A N/A N/A N/A Total $ 10,333 $ 5,000 $ 1,000 $ 36,000

Upon Enrollment Class Size 44 Program Delivery Method On Campus Length of Program in Months 10 Average Years of Work Experience .37 Age Range 21-25 Women 82% Underrepresented Minorities 17% Average GRE Score 309 Average Undergraduate GPA 3.6

*Salary report is based upon usable salary information on 80% of those graduates who accepted a job. **21% of graduates who reported base salary also reported receiving a signing bonus.

Job Function Percent Brand/Product Management 29% Consulting 17% Client Services 14% Digital Marketing 11% Merchandising 9% Market Insight 6% Marketing Communications 6% Other 5% Business Analytics 3% Industry

Percent Consumer Products 29% Professional Services (Agencies) 20% Technology 20% Healthcare 11% Other 8% Consulting 6% Financial Services 3% Real Estate 3%

Timing of Offers & Acceptances

Number Seeking Job Offers U.S. Citizen/ Permanent Resident 36 Total 36

Job Acceptances U.S. Citizen/ Permanent Resident Total

36 36

Employment Status at Graduation Full-Time Employment Number Percent

Employment Status at 6 Months Post-Graduation Full-Time Employment Number Percent

19 19

53% 53%

35 35

97% 97%

18 18

50% 50%

35 35

97% 97%

Accounting for Students

Permanent Non-Permanent

Work Work

Authorization Authorization Seeking Employment 36 0 Not Seeking Employment Company Sponsored 0 0 Continuing Education 1 0 Not Seeking for Other Reasons 1 1 Starting a New Business 1 0 No Recent Information Available 4 0 Total Graduates 43 1

Total Program Graduates 36 0 1 2 1 4 44

Post-Graduation # of Graduates % of Graduates Seeking Employment Received Full-Time Offer Within 6 Months Accepted Full-Time Offer Within 6 Months % of Graduates Not Seeking Employment % of Graduates Reporting Information on Employment # of Graduates Not Reporting Information on Employment

44 97% 97% 9% 91% 4

Source of Accepted Offers School-Facilitated Activities Job Postings through Owen 31% On-Campus Interviews 9% School Network (Alumni/Faculty Referral) 6% Total 46% Graduate-Facilitated Activities Personal Network Internet Job Posting Other Total

31% 14% 9% 54%

Top Metros Nashville New York Atlanta San Francisco Chicago

Geographic Region South (AL, AR, FL, GA, KY, LA, MS, NC, SC, TN) Northeast (CT, MA, ME, NH, NJ, NY, RI, VT) West (AK, CA, HI, ID, MT, NV, OR, UT, WA, WY) Midwest (IA, IL, IN, KS, MI, MN, MO, ND, NE, OH, SD, WI) Mid-Atlantic (DC, DE, MD, PA, VA, WV) Southwest (AZ, CO, NM, OK, TX) Nashville Metro

14 7 3 3 2

54% 20% 11% 9% 6% 0% 40%

This report conforms to the MBA Career Services & Employer Alliance Standards for Reporting Specialty Masters Employment Statistics©.

L I ST O F E M P LOY E R S Accenture Apex Systems Archer Roose Bauer Entertainment Marketing Chella Beauty COA Coca-Cola Courant Daily Crunch Snacks

DojoMojo Google Grainger Happenstance Whiskey Lyft Marwood Group McIlhenny Company McKesson Microsoft

naviHealth Numerator OGC Global Oliver Hospitality OneOncology PA Consulting Penn State Procter & Gamble Ralph Lauren

Slate SmileDirectClub Southern Orthodontic Partners Spot-On Political Ads and Analytics The Anderson Group The Sociable Society

Job Function

Marketing Communications 6%

Other 5%

Business Analytics 3%

Brand/Product Management 29%

Market Insight 6%

Merchandising 9%

Digital Marketing 11%

Consulting 17% Client Services 14%

Vanderbilt University Owen Graduate School of Management 401 21st Avenue South Nashville, TN 37203-2422

Hours: 8:30 AM to 5:00 PM CT Telephone: 615.322.6469 Fax: 615.343.1175 Email: mmark@vanderbilt.edu Web: business.vanderbilt.edu/mmark

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