Accelerate Your Marketing Career (In Just 10 Months)

ACCELERATE YOUR MARKETING CAREER IN JUST 10 MONTHS.

MASTER OF MARKETING

WH Y M A ST E R OF M AR KETI N G AT VAN D E RBILT ?

The Vanderbilt Master of Marketing is an accelerated 10-month, on-campus program providing the tools needed to excel in one of the most dynamic and creative areas of the business world. We develop highly qualified professionals who understand the broad landscape of marketing and who are positioned to launch careers in a variety of industries, with companies ranging from

entrepreneurial startups to international giants.

Choose a career path based on your unique passions and goals—from digital marketing to advertising and promotion to big data analytics and everything in between. The program is designed for all majors and for those who are recent college graduates or have 1-3 years of experience.

Learn from the best.

Focus on long-term growth.

Experience MBA-level curriculum from world-class faculty that bring expert insight and instruction to the classroom. They draw upon extensive experience, as well as insights afforded by their innovative and enlightening research. Known for their accessibility and collaborative approach to teaching, these professors share their cuttingedge knowledge of how business theory and practice come together.

Benefit from one-on-one career preparation.

We consider your success fundamental to our program’s success. That’s why a team of career coaches and mentors will guide you as you explore various career paths within marketing and navigate the job search process. Throughout the program, we’ll prepare you to successfully launch your career and help you build a valuable global network that will benefit you over the life of your career. #PostOwenLife

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Our Leadership Development Program (LDP) is a distinctive executive-level program that provides you with competitive advantages. Learn more about yourself through industry-proven assessments and work with coaches who will help you turn personal insights into strategies.

It’s about empowering you with tools and skills to assess your strengths, weaknesses, and effectiveness—and using this knowledge to improve yourself through all stages of your career.

Join our community.

Everyone is welcome here.

We’re committed to an inclusive and diverse learning community, because we believe that we thrive best with a wide variety of perspectives and experiences. Expect to meet and engage with people from many different regions, countries, cultures, and walks of life. Vanderbilt is a unique and supportive community where you’ll develop lifelong relationships with peers, faculty, staff, and alumni. #VandyMMark

Top

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among all business schools around the world

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Best Professors (The Princeton Review 2022)

The Vanderbilt Advantage.

The Master of Marketing program at Vanderbilt is part of the Owen Graduate School of Management.

You’ll quickly learn that Owen is a different type of business school.

We’re competitive, not cutthroat.

We’re interested in your ideas and invested in your success. Our global Vanderbilt Business alumni network of 10,000+ is a close-knit family and collaborative community. #OwenLife #AnchorDown

“Vanderbilt’s Master of Marketing degree offers you a comprehensive approach and uniquely qualifies you to launch a marketing career in a variety of industries. Our faculty and staff are here to help you develop the skills, gain the experience, and build the relationships you will need to excel in your career.”

STEVE POSAVAC

Faculty Director, Master of Marketing Program VA N D E R B I LT U N I V E R S I T Y O W E N G R A D U AT E S C H O O L O F M A N A G E M E N T

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DISCOVER

T H E D I F F E R E N C E. 4 Vanderbilt Master of Marketing

PROVEN CAREER RESULTS

DECIDING BETWEEN A MASTER OF MARKETING OR AN MBA?

Our students are well rounded and highly sought after by prospective employers for a number of reasons. Between the MBAlevel coursework, professional development, and customized independent studies, we set students up for career success.

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97

%

of recent graduates received job offers within 6 months of graduation

10

months to a rewarding career in marketing

1-on-1

is how we approach career coaching, job search support, and leadership development

Master of Marketing

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MBA

10 months to complete

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Can enter directly from undergraduate studies or with 1-3 years of work experience

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Learn marketing fundamentals

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2 years, on average, to complete Often requires 3-5 years of work experience Learn basic business fundamentals and choose to specialize in a function or industry

“Through my internship experience and class curriculum, I discovered that there is much more out there. The MMark team and professors, combined with amazing resources, have allowed me to develop more than I ever thought possible in just 10 quick months.”

OLIVIA ROVELLI

Manager, Strategic Lodging Partnerships at American Express VA N D E R B I LT M A S T E R O F M A R K E T I N G G R A D U AT E

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P UT K NOWL E DGE I N TO ACTI O N I N A WAY TH AT MA K ES YO U M AR KETAB LE .

Our unique program offers personal attention and opportunities to build enduring relationships with classmates, faculty, and staff. Our world-class faculty is approachable and delivers cutting-edge marketing curriculum that provides real-world experience.

You will learn the fundamentals of marketing, plus ethics, leadership, and team building. In addition to the broad base of insight you’ll gain from the curriculum, you’ll deepen your knowledge of industries and companies of special interest to you through 2 immersion experiences. These 2 directed studies are customized to fit your specific career goals.

The curriculum includes: n

Advertising & Social Media

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Marketing Planning

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Marketing Strategy Pricing Strategies

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Brand Management

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Consumer Analysis

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Consumer-Focused Marketing Management

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Consumer Insights

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Digital Marketing

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Marketing Analytics

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Promotions, Persuasion, & Public Relations Quantitative Analysis for Marketing Statistics for Marketing

“The amount of real-world experience that Owen provided me with has been unbelievable. And the Leadership Development Program helped me identify some of my weaknesses and find various ways to improve on them.”

KEITH GAMBILL Director, Marketing - Healthcare, i3 Verticals 6 Vanderbilt Master of Marketing

VA N D E R B I LT M A S T E R O F M A R K E T I N G G R A D U AT E

TA ILOR YO UR EXPERIENCE TO YOUR G OALS .

2

directed studies that focus on your strengths, passions, and goals

100

%

of your peers and professors will know you by name in this program

DIRECTED STUDY I: INDUSTRY IMMERSI0N

DIRECTED STUDY II: FILLING THE MARKETING TOOLBOX

Select an industry that interests you (ideally, it will be an industry in which you would like to seek employment) and perform a deep-dive analysis of the products and/or services offered by the major firms competing in that industry, as well as the marketing endeavors these firms are pursuing. You will submit a project proposal and progress reports to the instructor. After extensive research, you’ll turn in a paper and present your findings to the class. Between working in an area of interest and being exposed to other classmates’ passions, you will start to develop both deep and broad industry knowledge.

You will have an opportunity to focus on building your resume and developing the specific skills you will need to land the job of your dreams—and excel in it. You may choose to hone your skills within the context of an internship or to define the parameters of an independent study that will help you differentiate yourself in the job market. You will meet with your instructor throughout the term to discuss your project proposal, as well as your progress. At the end of the term, you will turn in a report that documents the skills you have gained and how you acquired them.

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EXCEPT ION A L CAR E E R O UTC O M ES .

The Vanderbilt Master of Marketing program offers a complete marketing toolkit and prepares you to succeed long term in a variety of exciting career paths. From day one, look forward to unlimited opportunities to grow professionally and take your career where you want it to go.

A GLIMPSE OF WHERE OUR GRADUATES GO Senior Analyst, Global Loyalty Partnerships American Express Assistant Brand Manager Coca-Cola Assistant Account Executive, Corporate Social Responsibility Edelman Associate Product Marketing Manager Google Consumer and Market Knowledge Manager Procter & Gamble Global Marketing Coordinator, Licensing Ralph Lauren Integrated Marketing Social Media Coordinator Tarte Cosmetics Brand Advocate Analyst The Home Depot

EXCITING CAREER PATHS

Discover what makes our students unique, why they chose the Vanderbilt Master of Marketing program, and where they launched exciting careers with top companies. Learn more at: business.vanderbilt.edu/mmark-outcomes 8 Vanderbilt Master of Marketing

Potential Job Functions

Potential Industries

Brand/Product Management Business Analytics Client Services Consulting Digital Marketing Market Insight Marketing Communications Merchandising

Consulting

Consumer Products Financial Services Healthcare Professional Services (Agencies) Real Estate Technology

OUR ALUMNI WORK ACROSS THE NATION (AND BEYOND)

China Pakistan Trinidad & Tobago

Discover some of the notable companies that have employed our alumni: Accenture Interactive Archer Roose Asurion Bauer Entertainment Chella Beauty Citi Coca-Cola Constellation Brands Daily Crunch Snacks Dalton Agency Delta Air Lines DojoMojo Edelman Facebook FlyteVu General Mills

Google Green Apple Strategy Happenstance Whiskey HCA Home Depot Horowitz Research Infosys Instant Brands Known KPMG Kraft Heinz Laura Mercier at Shiseido Lyft Marcus by Goldman Sachs Mars Petcare

MASS Design Group McIlhenny Company (Tabasco Brand) Million Dollar Baby Classic Mintel New Engen Numerator OGC Global PA Consulting Penn State Athletics Procter & Gamble Rally Health Ralph Lauren redpepper Reebok

REI Revlon Schneider Electric Scott Brothers Global Slate SmileDirectClub Staples Stryker Tarte Cosmetics The Marketing Arm Tinuiti Togetherwork Tombras Tractor Supply Company Yearly Co.

“I knew coming to Vanderbilt would not only prepare me academically for a great career, but the connections I would make and the network I would build in Nashville would be incomparable to any other school.”

NATALIE ALLEN

Category Marketing Manager, Tractor Supply Company VA N D E R B I LT M A S T E R O F M A R K E T I N G G R A D U AT E

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A G R E AT P L A C E T O LIVE AND LEARN.

Learning at a world-class university in one of the best cities in the U.S. will provide a great balance of possibilities and fun. Vanderbilt’s hometown of Nashville is a friendly, vibrant, and engaging city known proudly as “Music City, USA.” The park-like campus is conveniently located about a mile from downtown. Eclectic and diverse, Nashville offers professional sports and music every night of the week, and it boasts some of the region’s best restaurants and parks. You’ll easily see why The New York Times, Forbes, and Fortune rank Nashville high among places to live and do business.

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"Students Love Their College" category in The Princeton Review (2021)

Vanderbilt also received high marks in several other categories, including: #1 Great Financial Aid #2 Happiest Students #2 Best Quality of Life #2 Best-Run Colleges #2 College City Gets High Marks #2 Most Beautiful Campus The Princeton Review (2021)

Vanderbilt is designated as an arboretum and home to more than 300 tree and shrub varieties on 340 acres.

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Condé Nast Traveler named Nashville one of the “Top 10 Friendliest Cities in the U.S.” (February 2022)

Nashville was named in the Top 15 Cities in the U.S. in Travel + Leisure’s “World’s Best” awards.

(September 2021)

Nashville has more than 180 live music venues throughout the city, and fewer than a third play country music.

Y O U ’ L L F E E L R I G H T AT H O M E .

STUDENT LIFE

A cornerstone of the Vanderbilt experience is connecting with others. There are numerous opportunities to be involved in and lead clubs and organizations, as well as to participate in social gatherings, events, and service projects.

WALKER MANAGEMENT LIBRARY

Students have access to knowledgeable librarians and resources at Owen’s state-ofthe-art study and research library that will help you with all your research needs. You can enjoy a cozy, welcoming environment and choose between private group study spaces or a variety of quiet nooks and crannies. Check out the Bloomberg terminals, databases, reports, specialized market software, and data, as well as business bestsellers.

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How can we help you?

615.322.2534 mmark@vanderbilt.edu 401 21st Avenue South | Nashville, TN 37203-2422 Hours: 8 AM – 5 PM U.S. Central Time

business.vanderbilt.edu/mmark @VanderbiltOwen #VandyMMark #OwenLife #PostOwenLife

Vanderbilt University is committed to principles of equal opportunity and affirmative action. Vanderbilt®, Vanderbilt University® and the Vanderbilt logos are trademarks of The Vanderbilt University. REV. 05/22